According to the statistics of "China Audio-Visual Big Data" (CVB), from September 19th to September 25th, 2020, the special program "Time Model Publishing Hall" paid tribute to the anti-epidemic heroes and promoted the spirit of the times. Celebrating the harvest and welcoming the well-off society, the propaganda effect of "Harvest China 2020 China Farmers Harvest Festival Evening" is good; "The curtain opens" presents drama classics and tells behind-the-scenes stories; "Baidu Curious Night" aroused the audience’s "curiosity" and the viewing performance was good; Idiom Tianxia II shows the charm of Chinese culture and is welcomed by Hebei audience. "Who knows Chinese food on the plate" resonated with the audience and the viewing performance improved.
Special program "Time Model Publishing Hall"
Pay tribute to the heroes who fight the epidemic and carry forward the spirit of the times
On September 23, the Propaganda Department of the CPC Central Committee awarded the title of "model of the times" to 10 heroic groups of frontline medical staff against epidemic diseases, including the national medical team for aiding Hubei and the military team for supporting Hubei. That night, the special program "Time Model Publishing Hall" of CCTV-1 comprehensive channel introduced the advanced deeds of anti-epidemic heroes in the front line of fighting the COVID-19 epidemic, which gained wide attention from the society. The program arrival rate was 3.519%, the audience rating was 1.350%, and the audience rating was 5.371%.
Harvest China China Farmers Harvest Festival Evening in 2020
Good publicity effect
On the occasion of the third "China Farmers Harvest Festival", the special program "Harvest China 2020 China Farmers Harvest Festival Evening" launched by CCTV, the Central Radio and Television General Station, was broadcast simultaneously on CCTV-1 comprehensive channel and CCTV-17 agricultural and rural channel. With the theme of "Celebrating the Harvest and Welcoming the Well-off Society", the program shows the elegance of hundreds of millions of farmers, depicts the prospect of rural revitalization and conveys the joy of a well-off society in an all-round way. The atmosphere of the party was warm and achieved good publicity effect. Only CCTV-1 comprehensive channel received 1.220% audience rating and won the third variety show premiered this evening.
The curtain opens
Present drama classics and tell behind-the-scenes stories
CCTV-3 variety channel "Curtain Opening" started broadcasting this week, showing the unique charm of classic drama and the moving story behind the curtain. The first program led the audience to visit the performance site of the large-scale original national opera "Yimeng Mountain", telling the warm story behind the scenes, and feeling the Yimeng spirit of "harmony, life and death", and gained the opening performance of 2.609% and the audience rating of 0.753%, ranking fifth among all kinds of programs at the same time.
Baidu Curious Night
Arouse the audience’s "curiosity" and perform well in viewing.
The evening party "Baidu Curiosity Night" jointly created by Zhejiang Satellite TV and Baidu shows cutting-edge scientific and technological applications such as artificial intelligence and intelligent search with creative expression and interesting interaction, and conveys the concept of "driving innovation with curiosity". The party attracted a large audience, with an arrival rate of 2.014%, ranking second in the arrival rate of local satellite TV’s evening premiere variety show; The audience rating is 0.394%, ranking third in the audience rating of local satellite TV programs in the same period.
Idiom world II
Showing the charm of Chinese culture is welcomed by Hebei audience
Hebei Satellite TV’s original cultural program "Idiom World" returned to the screen this week. In the second season, the program continued to dig deep into the wisdom of China and the spirit of China contained in idioms through relaxed and diverse game forms, which was both informative and entertaining, and was well received by the audience in Hebei. The audience rating in Hebei was 0.275%, ranking second among local local TV programs at the same time.
Who knows Chinese food on the plate
Arouse audience resonance, improve viewing performance
Since Hunan Satellite TV’s "Who knows Chinese food on the plate" was launched, it has continuously integrated the educational practice of respecting labor and practicing economy into the program, and has always ranked first in the ratings of local satellite TV programs at the same time. This week, the program recorded the details of Mengwa’s experience as an adult and her parents’ hard work, which aroused the audience’s resonance and gained a large number of loyal audiences (the loyalty rate was 53.618%, ranking fourth in the variety show premiered more than 60 minutes this evening). The ratings, ratings share and arrival rate all increased slightly compared with the previous period.
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