Review inventory, receive orders, enter orders, notify warehouses, quality inspection, warehousing… After a series of operations, the goods of Xiaoqia Preferred Official Mall (the Mini Program mall built by Aiclick · Chang Sturgeon for Negotiated Food) officially entered Baozun Yuncang.This is the first benchmark case of an omni-channel comprehensive "intelligent warehousing and logistics service system" centered on the brand, combined with the operation business, after Aiclick · Chang Sturgeon and Baozun connected the two systems.It aims to use Changsturgeon Mini Program Mall as an online private market and Baozun’s goods and logistics services as a supply chain market to help the brand’s new business and growth.
With the increasingly perfect supply chain of e-commerce and the satisfaction of consumers’ diverse needs, users’ attention to e-commerce shopping has also shifted from commodity richness and cost performance to commodity quality and logistics efficiency. Today, the keywords of e-commerce competition in our country have changed from simple goods, price, and express speed to integration, ecology, innovation, and data.
Love Click has been deeply involved in the private sector business for 7 years, and has served more than 200 outstanding brands successively. It has strong independent research and development capabilities and rich experience in private sector operation. Baozun is a leader in brand e-commerce services. Based on the large mid-platform architecture, it provides a full-link solution from data to service, helping brands complete the digitalization of omni-channel, refined operation, and strong technology.The common system between the two parties is intended to improve efficiency through warehousing and logistics, create a full-link operation system for more enterprises, and empower enterprises to grow digitally.
Integrate product infrastructure to create an intelligent warehousing and logistics service system
Adhering to the concept of "rising momentum depends on traffic, success or failure of the supply chain, and improvement depends on technology",With flexible supply chain and logistics management and excellent performance capabilities, technical capabilities, operating standards and brand empowerment, both parties effectively solve industry pain points such as private domain operation, traffic promotion, supply chain selection, logistics costs, and logistics performance, and help brands achieve cost reduction and efficiency.
Taking omni-channel service capabilities as an example, various warehouses have their corresponding advantages, and the deployment of sub-warehouses can better exert value. However, for customers who prefer this kind of heavy Mini Program e-commerce and do not need large-scale heavy operations, small warehouses are lightweight and flexible, and have more advantages in reducing costs. Through the complete set of logistics system solutions provided by Yuncang and advanced technology products such as intelligent warehousing and unmanned technology, the two sides have established a customer-centric performance service operating system, allowing first-line customer service, product operation & supply chain, and even logistics performance partners to cooperate. While improving Xiaoqia’s preferred information management level and automation operation efficiency, it also enhances consumer experience and solidifies brand value.
Xiaokuailing’s cloud warehouse is closer to consumers, and the future will definitely be the trend. Both parties provide customized end-to-end solutions according to the actual needs of the brand. By improving the supply chain infrastructure, the actual improvement of brand sales and profits can be achieved, and the inventory management level can be improved while optimizing enterprise cost control.At the same time, by strengthening the influence of the Yuncang brand, opening up external traffic entrances, aggregating ecological partners, launching cross-industry alliances, adapting to a variety of business scenarios, and realizing the common value of the alliance.
It is worth mentioning that the success of the negotiation depends on the strategic thinking of omni-channel "one inventory". Brands can rationally allocate inventory according to the actual sales of omni-channel to help all inventory obtain maximum sales opportunities, meet consumer orders and ship them on the optimal path, and achieve online and offline multi-channel management.
Strong cooperation, full-link operation efficiency, deeply empowering the global top 500
As retail consumption enters the stage of stock competition, how to turn traffic into retention has become a difficult problem for most enterprises. At this time, the WeChat ecosystem coincides with the platform cycle dividend, and private domain traffic has become the second curve of enterprise growth due to its advantages of high penetration, strong stickiness, easy habit, large influence, and frequent transactions.
With the advantage of Tencent’s ecological native genes,Relying on its digital operation growth platform Changsturgeon + private domain operation service model, Aiclick has successively served 200 + brands in beauty, daily chemical, fast-moving consumer goods, food and other industries, and obtained high reputation and contract renewal rate from users. This time, the two parties have opened up logistics and warehousing capabilities and built a complete full-link integrated solution. It is a new attempt to build an efficient business market for social e-commerce for business owners. It is also an innovative model from traffic to product selection to contract performance.
In order to create the ultimate consumer experience for consumers, the two sides integrate product infrastructure to create a joint product matrix. In addition to the above-mentioned mid-platform tools such as omni-channel order management system OMS, logistics management and warehouse management WMS, and e-commerce cloud technology platform-UNEX for customer analysis and relationship management, the two sides also explore more public and private domain cooperation, integrating Changsturgeon’s omni-channel solutions, including Changsturgeon WeCom SCRM (including Changsturgeon Smart Shopping Guide), Changsturgeon Mini Program Mall, and Changsturgeon Business Staff. This helps brands break time and space constraints, achieve full-link operation efficiency, and create new sales increases.
Brand e-commerce service leaders and private sector operation industry leaders join forces to complement each other and create a consumer-centric digital touchpoint. Through seamless omni-channel integration, digitally-oriented supply chain management, intelligent assisted operation decision-making and strong system integration capabilities, the digitalization of brand omni-channel, refined operation and strong technology is the only way to go. In the future, the two sides can also provide a complete set of services from the perspective of SaaS building website, operation and warehousing performance for more cutting-edge and innovative DTC brands with business development demands.
As Zhao Yong, executive vice-president of iClick Group, said: "It is precisely because the full-link comprehensive solution we jointly developed helps top-tier clients achieve higher value creation that we have received positive feedback from many customers. Next, we will work with Baozun to accelerate the layout of the private domain traffic market and increase the market share in this vast field." Looking forward to creating greater value together.
Long-term, innovative spirit, building a global growth iron army
It has been established for 14 years and has been listed twice. Baozun has stepped on the prosperous clouds of China’s e-commerce industry and skyrocketed. Love Click · Chang Sturgeon entered the Tencent ecology in 2014. It has been steady and steady for 7 years. It has won many industry awards and numerous customer awards. Because it knows that it is not easy to achieve today’s achievements, it is well aware of the value of long-term ism. In the early stage of cooperation, the two sides reached the goal of walking steadily and going long-term, and took root together to do practical things.
Behind the growth is the pattern. Behind the pattern is the construction of strategic potential and the insistence on user-centricity. Perhaps, there are still many compromises and abandonments to the present. "Only by building real strategic potential can we achieve sufficient growth". What is strategic potential? It is the leadership of technology, the superiority of the business model, the advantage of efficiency, etc. Strategic potential is to push the stone of power to the top of the mountain. Standing on the top of the mountain, even if the stone is gently pushed down, it will produce tremendous power. Compared with external vanity, both sides believe that strong R & D strength is the cornerstone of the enterprise, so they are willing to put a lot of "fertilizer" in the "land" and wait for the "crops" to grow better and better.
In order to continue to polish the technical strength, both parties have invested a lot in human and financial resources. The IT team has nearly 1,000 people, including data scientists, R & D technicians, customer solution experts, etc. In terms of financial investment, the investment in scientific and technological research and development has exceeded 1 billion, ranking first in the brand e-commerce industry. Of course, the Product R & D team lived up to expectations. In order to get through the system as soon as possible, they are reluctant to give up day and night, just to build a more stable and high-quality system, to ensure that when the demand of large numbers of customers is too large, the system can be stable and efficient enough, demonstrating the dedication of both parties. With such an excellent team, we have reason to believe that we can develop better and more refined products, serve more enterprises, and create greater value for enterprises.
Summarize:
At present, a new generation of consumer brands in China is on the rise, and successful brands are re-upgrading and defining their brand content and consumer experience.
When paying attention to customer operation and retention has become the standard of excellent brands, Baozun and Aiclick · Changsturgeon will use the open ecology to allow enterprises and individuals to easily access the business flow, conduct online marketing and transaction marketing, so that merchants can perform logistics contracts from warehouse to store and from warehouse to home more efficiently, and enjoy more cost-effective business flow + logistics cloud logistics infrastructure services. Through the service head brand has accumulated leading methodologies, products can effectively improve service efficiency, solve a series of problems such as low communication efficiency, many operating platforms, and difficult data aggregation, and effectively optimize consumer experience. Therefore, we are confident that both parties have the strength to accompany customers’ digital growth while also achieving self-fulfillment under this major wave.