On April 18th, the 20th Shanghai International Automobile Industry Exhibition (Shanghai Auto Show) was grandly opened. Extreme Krypton Intelligent Technology brought the brand-new luxury all-around SUV Extreme Krypton X, the original pure electric luxury MPV Extreme Krypton 009, the luxury hunting coupe Extreme Krypton 001, and the extreme Krypton M-Vision concept car to the public, showing the ever-increasing luxury product matrix. At the same time, at this auto show, Krypton officially released the European strategy, started the pace of entering the global market, and brought the ultimate luxury intelligent pure electric travel experience to users around the world.
The first batch of direct stores landed in Sweden and the Netherlands during the year and opened for delivery. In 2026, they entered most western Europe.
As a luxury intelligent pure electric brand just established two years ago, relying on Geely’s accumulation of cars in the past 30 years, its performance in the luxury market in China can be called phenomenal: the first product, Extreme Krypton 001, became the sales champion of pure electric vehicles with a brand of more than 300,000 yuan in China in 2022; The flagship model, Extreme Krypton 009, was delivered only for 3 months, becoming the sales champion of luxury MPV with more than 500,000 yuan; On April 12th, the newly released third model, Krypton X, set a benchmark for compact luxury cars and became the focus of industry and users.
Based on the differentiated advantages of global brand positioning and category innovation, Krypton combines the giant’s power with the global user’s thinking, and lands the first step of globalization strategy in the developed European markets with the oldest automobile history, the densest luxury brands and the most mature in the world, and faces the global luxury brands with China’s luxury products.
At the press conference, Spiros Fotinos, vice president of Extreme Smart Technology and CEO of Extreme European Sales Company, elaborated on the strategy of Extreme Europe: in Europe, for Europe, it will explore the European market with the three commercial pillars of excellent products, direct sales model and one-stop service, and strive to become the leading brand in the European electric vehicle market in 2030.
In terms of products, both Krypton 001 and Krypton X are tailored for European consumers and developed based on global five-star safety standards. As the world’s highest-selling luxury hunting coupe, Kyk 001 will compete with the main models of European luxury brands on the same stage. As the first truly compact luxury car, Krypton X will drive black technology with its unique intelligence at the same level to meet the luxury needs of European urban users.
In terms of sales channels, the first batch of offline direct stores will land in Stockholm, Sweden and Amsterdam, the Netherlands in 2023, and the first batch of deliveries will be completed during the year, and will enter most western Europe in 2026. At the same time, Krypton has released the official website of Europe, and users can obtain the first batch of predetermined qualifications for Krypton 001 and Krypton X by registering.
In order to fully meet the needs of users, Krypton has also brought a brand-new luxury experience of one-stop service to European users from four aspects: financial policy, energy supplement system, after-sales guarantee and car networking.
Relying on the global superior resources of Geely Holding Group, it is extremely global. The Krypton Global Design Center, led by Stefan Sielaff, vice president of Krypton Intelligent Technology and global chief designer, brings Krypton-style design loyal to originality and emphasizing luxury technology experience to users all over the world in Gothenburg, Sweden. The Krypton European engineering R&D team has the world’s top design engineering capabilities and carries out localization verification for the Krypton European models.
All products appear in the "Krypton Art Museum", and the beauty of science and technology conveys the hope of the future.
This time, Krypton took "Krypton Art Museum" as the exhibition theme, and the booth was designed by Krypton and Song Art Museum in cooperation. By showing the pursuit spirit of young artists, it conveyed hope for the future with "relaxed" power. At the same time, all models were unveiled, integrating intelligent technology into the beauty of art.
The brand-new luxury all-around SUV, Krypton X, made its debut at the international auto show, creating a new benchmark for compact luxury with the complete subversion of five core areas: design, performance, safety, space and configuration. Adhering to the design attitude of "originality is justice", Extreme Krypton X interprets the original innovative luxury beauty of the compact luxury car market with extreme Krypton design and forward-looking technological innovation technology, and has become the fastest compact luxury car in history with an acceleration of 3.7s. Based on the development of global five-star safety standards, the polar X body has 720 all-round safety armor protection; In order to further enhance the flexibility of space, the traditional fixed central armrest is transformed into an imaginative intelligent and smart island, which makes the grid room luxurious and flat. 14.6-inch electric sliding smart screen, 4D cloud zero-gravity seat, and the only real refrigerator in the industry, Extreme Krypton X gives compact luxury car users the same right to enjoy top luxury. In addition, Krypton X also has more than 10 intelligent driving assistance functions (some functions are gradually realized by subsequent OTA).
As the world’s first original pure electric luxury MPV, Kyo 009 has redefined the luxury MPV in terms of the three core product values of extreme luxury, extreme safety and extreme performance with subversive product strength since its listing, and has become the designated reception vehicle for the state guests of the 19th Hangzhou Asian Games. Extreme Krypton 009 refreshed the value of pure electric luxury MPV to a new height with an average order amount of 527,000 yuan. As the first model of global mass production equipped with Contemporary Amperex Technology Co., Limited CTP 3.0 Kirin battery, the Krypton 009 ME version was officially delivered in batches on April 16th.
The 2023 Extreme Krypton 001 exhibited this time highlights the benchmark value of all-around products, including the high-end options of many luxury models as the standard of the whole system, with the most complete and leading luxury configuration of 300,000+pure electric vehicles, and with an average order amount of 336,000 yuan, it has become the benchmark model of the pure electric luxury market of more than 300,000 yuan.
The polar M-Vision concept car built for future travel was also exhibited on the same stage. The car breaks through the traditional design idea of focusing on the driver, and takes the occupant as the core, creating an intelligent mobile ever-changing space with the characteristics of super-large space and multifunctional seat layout. Based on the M-Vision concept car, the exclusive vehicle developed for the Waymo driverless team has also made a stunning appearance in 2023 CES, which will have mass production and delivery conditions in 2024, and will be put into commercial operation in the United States.
The user service ecology is constantly improving, and the cumulative delivery will exceed 100,000 units.
It is estimated that by the end of April, the cumulative delivery of extreme krypton brand will exceed 100,000 units, and the safety record of zero spontaneous combustion has been maintained so far, and the product label of extreme krypton safety has been continuously consolidated. With the continuous enrichment of product matrix, Krypton’s service ecology is becoming more and more perfect, providing users with product life cycle management and full-scene service of user journey.
As of March 31st, there were more than 280 direct-operated stores under the polar krypton line, covering nearly 70 cities across the country, and one store was built in an average of two days, with the fastest innovation power. Self-built charging stations have laid out 660+ stations in nearly 120 cities, with an average of one station a day, ranking among the top three pure electric brands in China. At the same time, the third-party high-quality charging network connected to the extremely krypton energy charging map has covered more than 470,000 charging guns in more than 340 cities across the country. On the 15th of each month, the car owners’ welfare day also provides many benefits, such as electric cards, free charging and so on, and launched a car owners’ exclusive charging package. Nearly 300 high-quality after-sales service centers have been distributed in 208 cities in 31 provinces across the country. Krypton certified official used cars provide users with one-stop service for buying, selling and changing cars. (Photo courtesy of Krypton)