A few days ago, Great Wall pickup truck announced sales data. The Great Wall pickup truck made another sales legend. In 2023, it sold 202,330 vehicles worldwide, up 8.46% year-on-year. The Great Wall pickup truck ranked first in sales for 26 consecutive years. The domestic terminal market accounts for nearly 50%. For every two pickup trucks sold in China, one is the Great Wall. Great Wall Gun sold 143,851 vehicles worldwide in 2023, with a cumulative sales volume of over 10,000 vehicles in 40 months, ranking first in pickup truck sales in China. In 2023, Great Wall Gun, Fengjun Gun and King Kong Gun swept the top three single-model sales in the pickup truck market. The fourth anniversary of the birth of the Great Wall Gun brand, it became the first high-end pickup truck brand in China to break through 500,000 vehicles, creating a new "Great Wall Gun Speed" and opening a new chapter in the global intelligent luxury pickup truck!
As the leader of pickup trucks, Great Wall Gun insisted on category innovation in 2023, and continued to exert its strength in two categories: leisure and fashion business. The product layout achieved full lineup and full scene product coverage with a price of 100,000-300,000, which promoted market expansion, and continued to explore the world’s leading technologies, continuously enhancing the value of pickup trucks with strong technical reserves, and helping China pickup trucks to go global.


Iteration of new leisure products for passengers meets the diversified and personalized needs of users.
As the pioneer of passenger leisure category, in 2023, the Great Wall Gun was fully TO C, and the performance version of the brand-new model Shanhai Gun was heavily listed. The core models such as off-road guns and passenger guns were renewed and advanced, and the diversified and personalized needs of users were met with a strong product matrix, which improved the quality of life of users around the world and empowered the pickup culture to develop upward.
At the Guangzhou Auto Show in 2023, Shanhai Gun Performance Edition was heavily listed. As an innovative masterpiece of the Great Wall Gun brand 2.0 era, Shanhai Gun Performance Edition perfectly integrated hard-core off-road and intelligent luxury, leading the value of high-end off-road pickup trucks to advance again. Shanhai gun performance version has the largest body in its class, close to the full-size level; The driving space is the largest, widest and most comfortable in its class. The elbow width in the car reaches 1.6 meters, and the electric adjustment of the rear seats is the first. The maximum backrest angle reaches 33 degrees, and the comfort is comparable to that of a large luxury SUV. It is equipped with 3.0T V6+9AT powertrain, Borg Warner 4A+MLock four-wheel drive system, and comes with three locks as standard, with overall leading performance. The original factory has millions of off-road equipment such as wading throats, 18-inch Bailuchi KO2 off-road AT tires, K-MAN nitrogen reducer and 12,500-pound T-MAX winch, which can cope with complex off-road conditions calmly. Shanhai Gun Performance Edition is also the most luxurious and quietest performance pickup truck within one million. It comes standard with 12.3-inch instrument +14.6-inch central control large screen, L2 intelligent driving assistance, 360 HD look around+transparent chassis and many other technical configurations, which enhance intelligent driving with technology; And the first pickup truck mute technology, innovative use of double back wall and other fully sealed design, through the double-layer sound insulation glass, tail diversion and other blessings, NVH performance is far ahead. The performance version of Shanhai Gun is bigger, stronger, more luxurious and more fun. It is the real king of outdoor life, satisfying users’ outdoor life with unparalleled crossing ability, outstanding towing ability, ever-changing modification ability and full-scene leisure adaptability.The yearning for all things in the mountains and seas.

The global intelligent luxury pickup truck gun will be advanced in strength in 2023, and will be advanced with smarter, more luxurious, safer and more comfortable strength to achieve a higher-value luxury experience. The 2023 passenger gun is equipped with L2+ intelligent driving assistance system, which adopts scientific and technological wind interior, 7-inch color LCD instrument +12.3-inch Zhilian touch screen double suspension design, which is luxurious and atmospheric; Add more safety equipment such as low-speed emergency braking and front-rear collision warning to protect every step of the trip; Equipped with five-link rear suspension, TOD intelligent four-wheel drive, as well as leather seats, 50W wireless fast charging and other configurations, the comfort is comparable to that of SUV of the same class, allowing users to enjoy the life of pickup trucks in the whole scene.

As the first all-terrain mass-produced off-road pickup truck in China, the off-road gun is widely trusted by off-road players, ranking first in the sales of off-road pickup trucks in China. The 2023 off-road gun has become a professional partner of off-road enthusiasts with the three hard-core strengths of "off-road, off-road heart and off-road fun", setting a new benchmark for off-road.
The 2023 off-road gun looks domineering and tough, conveying the spirit of conquering and challenging all the time; Equipped with 2.0T "China Heart" top ten engine and ZF 8-speed automatic manual transmission, it can cope with challenges and exploration. Equipped with front and rear axle electronically controlled differential lock, K-MAN nitrogen cross-country shock absorber, Bailuchi KO2 all-terrain tire, 9500-pound T-MAX professional winch, equipped with fever-level cross-country equipment such as wading throat, pioneering crawling mode and tank turning as standard, so that cross-country can do whatever you want. Cross-country gun is the first pickup truck in China equipped with six driving modes: 2H, 4H, 4L, snow, mud and sand. It can easily handle all-weather, all-road and all-scene arduous journey, allowing cross-country players to enjoy outdoor conquest.

In addition, a variety of customized models such as black bullet, dragon bullet, fire bullet, etc., which were built based on the first pickup truck co-creation modification platform in China, also ushered in a comprehensive evolution and upgrade, capturing many off-road players with domineering value and hard-core strength, refreshing users’ extreme experience and imagination of full-scene off-road pickup trucks, and leading China to make an upward leap in personalized pickup trucks.



The continuous rejuvenation of fashion business goods helps users to have a good business and a better life.
Looking at pickup trucks in a well-off society, there are thousands of great wall cannons. In 2023, the Great Wall Gun continued to be deeply cultivated in the fashion business goods category, and was committed to creating a car of value and people’s livelihood for thousands of industries, paying tribute to the strugglers in the new era, and helping users to have a good business and a better life.
As the single-model sales champion in the pickup truck market in China, the global intelligent luxury commercial pickup truck-2023 commercial gun has been renewed and upgraded. With five hard-core strengths of "super enjoyment of driving, super power, super safety, super load-bearing and super ingenuity", it has become the preferred business partner and intelligent assistant for business elites in the new era.
The front face of the 2023 commercial gun is completely refreshed, with a large-area V-shaped mesh matrix net and new headlights, showing domineering. The interior is newly upgraded, with a 12.3-inch Zhilian large screen and a large area of soft materials, which is high-end and fashionable; Equipped with a new generation of intelligent car networking, it supports AI intelligent voice, vehicle remote control, FOTA wireless upgrade and other functions, and is equipped with high-level intelligent equipment such as keyless entry, automatic parking and automatic headlights, which is convenient in technology. Equipped with the top ten engines of 2.0T "China Heart" and matched with 6MT/8AT transmission, it forms a golden power combination, which is stronger, more economical, more environmentally friendly and more reliable. Equipped with Borgwarner electronic control part-time 4wd, we are not afraid of all the rugged road conditions on the road to wealth creation, and create more value and wealth for business elites.

In March 2023, the AT model of King Kong Gun went on the market, and it became a wealth-creating partner of entrepreneurs in the new era with the four strengths of "Hard-core King Kong, King Kong Quality, Super King Kong and Fashion King Kong". King Kong Gun AT model is positioned as "100,000 yuan automatic pickup truck", which has super high cost performance and is equipped with 2.0T powerful power. The maximum torque of diesel is 400N·m, and the maximum torque of gasoline is 360N·m;; Equipped with ESP body stability system, equipped with four-wheel brakes, reversing radar, double airbags, automatic parking and other rich configurations to ensure the safety of users’ travel in all directions; The minimum turning diameter is 11.9 meters, which can easily cope with the scenes of turning around and turning cars in narrow road conditions such as mountainous areas and hilly areas; 1.82m flat long box, square and round barrels are placed at will, and 3 trips are changed into 2 trips, which is economical, efficient and saves time and effort. Let entrepreneurs in the new era get twice the result with half the effort and get ahead of others on the road to wealth creation.

Leading the technology in an all-round way, creating China pickup truck 4.0 era.
Nowadays, in the wave of new energy and intelligence in the automobile industry, the pickup market has officially entered the era of "4.0 full-scene intelligent new energy". However, the new energy of pickup trucks cannot be "powered by electricity". Pickups are born with off-road genes, and off-road new energy pickups should take off-road performance as the core to expand and empower the value of new energy.
At the 2023 Shanghai Auto Show, China’s first 6X6 super off-road platform, which was newly built by Great Wall Gun, made its world debut, with three black technologies of "all terrain, super power and unlimited expansion", creating a brand-new category and breaking the situation that foreign capital dominates 6X6. CYBERP, the first 6X6 model based on this platform! CKUP, meet all the yearning of pickup truck players for 6X6′ s powerful travel mode.

What’s more, based on the Hi4-T off-road super hybrid architecture, Shanhai Gun PHEV, the world’s leading and China’s first large-scale high-performance hybrid pickup truck, provides an optimal solution for new energy pickup trucks around the two cores of "green and performance", unlocking more outdoor life for users, and redefining off-road new energy pickup trucks.
The PHEV of Shanhai Artillery adopts 2.0T+9HAT powertrain, with the comprehensive power of 300kW and the maximum comprehensive torque of 750N·m, and the acceleration of 100 km is only 6.9 seconds, and the surging power is on call. Equipped with long battery life, the total battery power is 37.1kWh, and the comprehensive battery life reaches 900km. It adopts mechanical four-wheel drive, non-decoupling structure and three locks, which can easily get out of trouble under extreme road conditions.
In addition, the Shanhai cannon HEV is also equipped with a 2.0T engine and a 9HAT transmission, with 255kW power and 648N·m torque, giving users a dual experience of "better energy consumption than diesel and comparable to 3.0T power".
PHEV/HEV, as the core model of the Great Wall Gun’s future new energy planning, leads the era of intelligent new energy in China pickup truck 4.0 through the hybrid innovative solution of empowering fuel with electricity.

In the future, Great Wall Gun will continue to exert all-round efforts around the two major categories of passenger leisure and fashion business. With more excellent product experience and more advanced technical strength, it will continuously meet the diversified car demand of users, help the pickup truck market expand in an all-round way, empower China pickup truck to fight for the international mainstream brand in the global market, and make China pickup truck popular in the world!