Baojun is no longer low-key, the "ideal" small suv for family cars.

When our career is stable and our income is gradually "well-off", our originally poor life has also changed a lot, and the car we once yearned for is no longer out of reach. The configuration performance of is a point that consumers pay more attention to. Let’s take a good look at it.

First of all, from the appearance, Bao Junyue’s front face modeling has taken the avant-garde personality line, which is very sporty. Headlights are very in line with consumers’ aesthetics, which greatly improves the exquisiteness of the whole vehicle. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 3381 mm * 1685 mm * 1721 mm. The car uses sharp lines, and the car body looks very sharp. With large-sized thick-walled tires, the shape is eye-catching. In the design of the rear end, the rear end looks very hard, and the taillights look very young and neat.

In terms of interior, Bao Junyue’s interior design looks more spiritual and the visual effect is very good. The steering wheel design of the car is very spiritual, made of leather, and everything is very simple. From the central control point of view, the 10.25-inch central control screen is used for decoration, which makes the interior design quite layered and gives people a sense of simplicity. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a sharp design style, giving people a very spiritual feeling. The car uses leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Bao Junyue also matches the gearbox, which is 50KW and 140N.m, and its power performance is good.

The car is equipped with driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, full-speed adaptive cruise and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

Summary: This class of car is usually the first choice for most people. First of all, it is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

Analyst: Palm oil stocks may have an inflection point after May.

  Affected by the expected increase in production, the futures price of BMD crude palm oil continued to fall, and domestic palm oil followed the trend of Malaysian palm oil and also hit a new low. Market participants said that it is necessary to pay attention to the short-term disturbance of the risk premium brought by geopolitical tensions in the Middle East to palm oil prices.

  According to Liu Ruijie, an oil and fat analyst at Qisheng Futures, the quotation of palm oil producing areas in Southeast Asia peaked in stages on April 3, and then entered the oscillation stage after a slight decline. After the MPOB report landed on April 15th, the logical stage of Ramadan production reduction and increase was exhausted. BMD crude palm oil led the domestic palm oil to fall, accompanied by the sharp depreciation of Malaysian ringgit and Indonesian rupiah, and the decline of palm oil quoted in US dollars was further expanded. In addition, some institutions said that Malaysian palm oil inventories were prone to inflection points in April and May, and then there would be a period of increasing production and accumulating stocks, which suppressed the market enthusiasm of palm oil, and the producing areas took the initiative to lower prices to promote the exchange.

  "At present, the seasonal palm oil production in Malaysia has begun to recover. However, due to the Ramadan Festival, the output growth in March was lower than the historical average, and the export exceeded expectations, resulting in a drop in palm oil inventory in Malaysia to 1.715 million tons, down 10.68% from the previous month." Guo Wenwei, an oil and fat analyst at Huishang Futures, told reporters that Malaysian palm oil stocks may not be loose for the time being in April. In the first half of April, due to the impact of Eid al-Fitr, palm oil production growth in the second half of the month is expected to turn from negative to positive, and the margin of supply and demand is expected to improve. The willingness to sell goods in the place of origin has increased, and the quotation of the place of origin has loosened.

  In fact, the data of palm oil production and demand in Malaysia in the first half of April continued to show a decrease in production and an increase in demand. SPPOMA data show that the yield of palm oil in Malaysia decreased by 22.43% and the oil yield increased by 0.03 percentage point from 1 to 15. According to ITS data, Malaysia exported 905,515 tons of palm oil from April 1 to 20, and 821,820 tons in the same period in March.

  According to Liu Ruijie’s analysis, due to the holiday of Eid al-Fitr, the overall palm oil production level in Southeast Asia is still expected to be low in April. On the demand side, due to the low inventory in Indonesia, Malaysia’s palm oil export market has obviously improved this year compared with the same period of last year, and even after Ramadan, the export from April 15 to 20 can still reach a high level of 54,000 tons per day, so the supply and demand situation is still tight, and it is expected that the inventory will still drop by 100,000-200,000 tons at the end of April.

  "Previously, the price of palm oil continued to rise, which was driven by the high cost performance of soft oil. In the first quarter, major demand countries such as India reduced palm oil purchases and turned to vegetable oils such as beans and sunflower oil. Under the expectation that the output growth is less than the export, Malaysian palm oil maintained its expectation of going to the warehouse in April, but the inflection point at the bottom of the inventory is expected to appear in the second quarter during the year. " Liu Jinlu, an oil analyst at Guoyuan Futures, said.

  Domestically, the reporter learned that the current import price of palm oil is high, and the domestic import profit continues to be sluggish. This year, the overall import volume of palm oil is low. According to customs data, China imported 162,700 tons of palm oil in March, an increase of 67.49% from the previous month and a decrease of 58.12% year-on-year. Liu Jinlu said that after Ramadan, with the decline in the quotation of the place of origin, the profit of palm oil in the distant month has been restored, and the long-term purchase of ships has increased. However, the reality of tight in recent months still exists. From the demand side, the recent fall in prices has led to a pick-up in spot transactions, but it is still mainly just needed. According to institutional data, as of the week of April 12, the commercial inventory of palm oil in key areas of the country was 514,990 tons, a decrease of 8.19% from the previous month and a decrease of 42.65% year-on-year, which was in a low position in the same period of history. It is expected that in the second quarter, with the recovery of the arrival volume in Hong Kong, the palm oil inventory will start the repair process.

  "At present, the spot price difference of domestic soybean palm oil is upside down, which has led to a sharp reduction in palm oil consumption. The substitution of domestic packaged soybean oil for palm oil has increased significantly. However, large food enterprises have not completely changed the formula, palm oil is only needed, and the decline rate of palm oil inventory has slowed down. There will be an inflection point after May." Guo Wenwei said.

  Looking forward to the market outlook, Guo Guowei suggested that driven by the expected increase in palm oil supply in the producing area and the pressure of selling goods at reduced prices in the producing area, Malaysian palm oil continued its callback trend, and domestic palm oil supply was expected to increase, following the downward trend of Malaysian palm oil oscillation, but we still need to pay attention to the short-term disturbance of risk premium brought by geopolitical risks.

  In Liu Ruijie’s view, although there may be an inventory inflection point in May, it is difficult to effectively accumulate Malaysian palm oil inventory even if it bottoms out in the second quarter. The staged drought in the third quarter of last year may still adversely affect the output in the second quarter of this year. In the third quarter of this year, there will be a possible La Nina phenomenon, and if there is too much rainfall in advance during the seasonal high-yield period, the output may also be affected. On the whole, there are still hidden dangers in palm oil production in Southeast Asia, and the inventory levels in Indonesia and Malaysia are low this year, and the overall supply status is not loose, so the subsequent price center of gravity still has the potential to move up.

  Liu Jinlu believes that on the whole, the supply side of the producing area is expected to grow, and the domestic market is playing a game between tight reality and loose expectation. At the same time, the sharp fluctuation of crude oil price brought by geopolitical risks has driven the disturbance of raw wood demand, and also caused some disturbance to palm oil in the internal and external markets.

A river of clear water, Chung Shan Man, walked into the habitat of the "smiling angel" finless porpoise

A dolphin, a duck, a fern … On May 28th, the theme activity of "One River Clear Water Chung Shan Man" came to Zhenjiang Yangtze River Dolphin Provincial Nature Reserve, Jiangsu Province. In recent years, pregnant finless porpoises, finless porpoises preying on swordfish, green-headed diving duck and water fern have been searched frequently, which has become an ecological business card in Zhenjiang.

Photo courtesy of the management office of Zhenjiang Yangtze finless porpoise provincial nature reserve in January 2024.

Photo courtesy of the management office of Zhenjiang Yangtze finless porpoise provincial nature reserve in September 2023.

Walking along the tree-lined path into the reserve, the sun shines on the river surface and the dazzling natural landscape is panoramic.

"The finless porpoise, out of the Yangtze River, looks like a dolphin, black, haunts the waves, and its nose is quiet. When it comes out, there will be a strong wind, which the natives will wait for." The vivid scenes of finless porpoises are recorded in the Zhi Shun Zhen Jiang Zhi.

However, due to the loss of habitat, the living water environment has been polluted and destroyed, and the finless porpoise has been listed as a species in imminent danger and in urgent need of protection, and has been listed as a national first-class protected wild animal.

Warning display board of Yangtze dolphin provincial nature reserve in Zhenjiang, Jiangsu Province

In 2002, Zhenjiang City built Zhenjiang Yangtze finless porpoise provincial nature reserve, which took on the responsibility of guarding the "smiling angel" finless porpoise in Zhenjiang section of the Yangtze River, one of the waters where finless porpoises are frequently active, and it is also a rare "shelter" for the finless porpoises in the lower reaches of the Yangtze River with busy shipping.

Green mountains and white clouds, clear water ripples. More than 7,000 mu of river beach wetland has completely withdrawn from agricultural planting and breeding activities, and adhered to the ecological restoration policy of giving priority to natural restoration, and the ecological environment of river beach wetland has been significantly improved.

Vivid scenes such as mother finless porpoises, finless porpoises giving birth and finless porpoises eating swordfish have been recorded in the reserve. In the picture, finless porpoises sometimes jump out of the water and sometimes play in the water, attracting viewers to call "cute".

Photo courtesy of the Yangtze finless porpoise Zhenjiang Yangtze finless porpoise provincial nature reserve management office in 2024

Wang Zhaogen, deputy director and senior engineer of the nature reserve management office, told the reporter of Modern Express that while restoring the natural original ecological appearance, the nature reserve also used the latest technology to configure and improve the supporting management and protection facilities, such as patrol boats, patrol cars, 5G drones to automatically inspect the hangar, AI intelligent identification camera, water quality and environmental monitoring system, Yangtze finless porpoise rescue base, etc., and built a three-dimensional monitoring network for water, land and air.

Wang Zhaogen, Deputy Director and Senior Engineer of Protected Area Management Office, introduced the situation.

The latest ecological scientific investigation results show that 946 species of wild animals and plants have been found in the reserve, including 4 species of national first-class protected wild animals and 37 species of national second-class protected wild animals and plants. There are 26 Yangtze finless porpoises in the nature reserve, accounting for 21.3% of the total number of Yangtze finless porpoises in Jiangsu section of the Yangtze River. There are 34 finless porpoises in Zhenjiang section of the Yangtze River, accounting for 27.9% of the total number of finless porpoises in Jiangsu section of the Yangtze River.

It is understood that in November 2023, Zhenjiang Yangtze Dolphin Provincial Nature Reserve was awarded the "China Biosphere Reserve Network (CBRN) Membership Certificate", becoming the only nature reserve in Jiangsu Province to join CBRN in 2023. It has become an important window for people to learn about finless porpoises.

Reporter Ding Mengsha/Wen Xuyang/photo of the joint report group of "One River Clear Water Chung Shan Man" network theme activities

For more details, please pay attention to the event official website: https://jsnews.jschina.com.cn/zt2024/yjqswcs/.

(This project is supported by China Positive Energy Network Communication Special Fund of China Internet Development Foundation)

2014 Changan Yidong went on sale for 74,900-117,900 yuan.

  [Pacific Auto Network New Car Channel]The 2014 model was officially launched on January 14th, and the new car added about 20 configuration upgrades based on the cash. On the basis of the existing 1.6L naturally aspirated engine, a 1.5TDGI engine was provided for consumers to choose from, and the price range was 7.49-117,900.

2014 Yidong

2014 Yidong

  The exterior interior of the new Yidong is almost the same as that of the current car, and its stylish design without cottage atmosphere deserves our praise. More highlights of the new car are a number of newly added "high-up" car configurations, including ESP Electronics and Gaode Map. Among them, the sports version will also add an all-black interior.

2014 Yidong

2014 Yidong 2014 Yidong

  The upgrade of power is the top priority of this redesigned model. In addition to the 1.6L naturally aspirated engine, the 2014 Yidong will also add a brand-new 1.5T in-cylinder direct injection turbocharged engine. This 1.5T engine has been used on the same platform of Chang ‘an vehicle, with a maximum output of 125kW(170PS) and a peak value of 230Nm. 4AT and 5MT are available for the 1.6L model, and only 6-speed automatic manual transmission is available for the 1.5T model.

2014 Yidong

2014 Yidong 2014 Yidong

  The newly-added 1.5T model will be equipped with Bridgestone skyclan with specifications of 205/50 R17, and the five spokes will also be inlaid with black decoration, but the brake system has not changed, and it is still the front and rear disc brakes of the original size.

 

Aouita 12 Real Shot: The design belongs to one genus and two genera, and the intelligence is unique. Are you moved?

Introduction | We shot a signed version of Tony Leung Chiu Wai.


At the Guangzhou Auto Show in 2023, Che Jujun wanted to buy one of the cars: Aouita 12.

?

▲ Aouita 12 Guangzhou Auto Show real shot.

The duration is about 12 minutes. It is recommended to watch it under WiFi.

Aouita 12 has a wheelbase of 3020mm and a body of 5020mm, which is larger than Model S and comparable to Panamera, and the price is 30.08-400,800 yuan. There are three selling points: design, intelligence and ergonomics.


The design language of Aouita 12 is Future Elegance. The former focuses on technology and sports, while the latter focuses on elegance and comfort.


▲ Image source: Cheju.com

The most brilliant thing is the front face, which uses the "disc wing design". The disc here is a saucer, not a butterfly. This pair of daytime running lights is as simple and powerful as the wings of a flying saucer. The C-shaped light group around the headlights, like the flying track of a flying saucer, is mysterious and powerful-officially speaking, it is a star-traveling curvature light group.


On the cover is Tony Leung Chiu Wai’s autograph, which is the car that went on the market on November 10th.


Other unique features are: optional electronic rearview mirror, optional external Halo screen, hatchback without rear window, and active lifting tail.


▲ Image source: Cheju.com


This electronic rearview mirror is all optional and the price is 12,000. The working principle is: the image is projected under the A-pillar in the car through the rear-view camera, which is not disturbed by night, rain and snow.


Some people say that if it can’t be put away, it will be scratched. After all, the car is 1999mm wide. Actually, it is possible, but it can only be pulled by hand. Why not use electric folding? Because it is not necessary, the reduction is limited after it is pulled back. And it has automatic parking function, so don’t worry too much in theory.


Halo screen comes with this top, and the content can’t be customized, so it can only be selected in the system, such as temporary parking, courtesy of pedestrians and charging. Personally, I feel that it is of little use.


The design without a rear window suddenly became popular, as did Aouita 11 and Polar Star 4. The advantage is that it will not be blinded by the headlights of the rear car, keeping the car quiet; The disadvantage is that without the physical rearview mirror, you can’t see the expressions of relatives and friends in the back row.


▲ Image source: Cheju.com


The active lifting tail is standard in the whole system, but I don’t feel it personally. This is the top GT version. With the blessing of Huawei’s dual motors, the acceleration of 100 kilometers is only 3.9 seconds, which is 0.5 seconds faster than my Model S. Therefore, sports need not be icing on the cake.

Intelligence is the biggest selling point of Aouita 12, for Che Jujun.


Especially in the middle of the night in July this year, when I worked overtime for one day, Aouita 11 could drive 15 kilometers to take me home, automatically recognize the traffic lights, automatically stop and walk, automatically turn around, automatically turn left and right, and automatically avoid pedestrians and two-wheelers. The feeling is that the future has come. The scenes in science fiction movies suddenly come to reality, and the machine can finally serve human beings on its own.


The greatest significance of this L3-level city NCA is to save time and give you freedom.


▲ Image source: Cheju.com


Aouita 12, like 11, comes standard with Huawei 3 lidar, in addition to 3 millimeter-wave radars and 11 high-definition cameras, with a total of 29 sensing units.


This should be the second largest number of LiDar in the market, and the first one is Eletre, but the software has not been decentralized. These are three semi-solid radars with 96 threads, which are respectively located under the left and right rearview mirrors of the front baozheng. Compared with the car without lidar, it has longer detection distance, higher point cloud density and more accurate detection of special obstacles. Compared with the model with lidar, it has three and more radars on both sides, so the lateral identification is more perfect.


Lateral recognition is just one of the biggest obstacles in all assisted driving. For example, when we test-drive the M5 Intelligent Driving Edition, it was the same as Huawei’s ADS 2.0 system, but when we turned right, we didn’t recognize the left straight vehicle and almost scratched it.


▲ Image source: Cheju.com

Therefore, firstly, it is necessary to use lidar, and the second and third lidar are also necessary, because it is difficult to control the extremely complicated road conditions in China by purely visual scheme. It is difficult to complete high-order intelligent driving by blindly saving money.


Moreover, it does not adopt the popular watchtower layout, but is placed under the front guard. Some people are worried about how high the maintenance cost will be in case of collision. In fact, its logic is simple: why did it hit? So many intelligent units are installed to prevent collision. Yu Chengdong has given too much publicity to AEB of Huawei Department, so we won’t go into details.


▲ Image source: Cheju.com


Tan Benhong, CEO of Aouita, also said that Aouita’s intelligent driving level is 10 years ahead of its peers, not weaker than Tesla’s FSD. All these words are quite different, but we still have to realize that it is still L3′ s automatic driving at present, and manual intervention is definitely needed when necessary to ensure driving safety.


On November 17th, five ministries and commissions jointly issued a notice on the pilot of intelligent networked vehicles. If something happens to L3′ s car, the driver will still be responsible for the compensation. Only when it is determined that the car company is responsible can you recover the compensation. Whether this recovery can be realized depends on the conscience of the car companies. Therefore, intelligent driving is easy to use, but it cannot be careless.


Finally, ergonomics, we look inside the car.


▲ Image source: Cheju.com


Compared with Aouita 11, it has several major improvements: first, the steering wheel has been changed into a "runway" shape, which is more sporty than the circular steering wheel and feels good; It is safer and easier to use than the latest Yoke steering wheel. This is a design that is innovative and respects tradition. One practical advantage is that when you look at the dashboard information, you don’t have to look under the steering wheel, which is more ergonomic with the remote integrated screen. Moreover, it is capacitive hand-off detection, which is more humanized.


The second change is the screen, which is the 35.4-inch remote screen. It replaces the emotional vortex of Aouita 11, and integrates the instrument and the HUD into one, which is not only regular, but also avoids the fatigue caused by frequent switching of visual focus between distant road conditions and near-end instruments. Many manufacturers are aware of this problem, such as Haobo GT, which has made an independent instrument screen here, which is functional and slightly less beautiful. The design of Aouita 12 is both scientific and human.


▲ Image source: Cheju.com


Then you will ask, what about the air outlet? Here, it is blocked by a gentle slope, so that the tuyere can’t be seen visually, which is more concise and regular; Physically, the tuyere is not blowing directly, which will be more comfortable. And there are two fixed-point air outlets under the central control panel, which is definitely enough. And it is heat pump air conditioning, PTC heating.


The central control panel is 15.6 inches, with 5G signal, and Huawei’s Harmony OS4 operating system is behind it, which is basically as smooth as a mobile phone, and the man-machine conversation is also online.


The third is the window key. This is an obscure place, but it is used almost every day. Its innovation is that the buttons at the doors and windows are cancelled and concentrated under the central control panel. The most commendable thing is that the direction of keys and daily habits are unified. Up is to raise the window and down is to lower the window, which is more humane than the logic of Aouita 11.


▲ Image source: Cheju.com


Other points are also very human: for example, they are still blocked and not put on the screen; It’s still a physical direction lever, not radical to the key. The floating island here integrates two 50W wireless fast charging devices, and the panel is made of natural European solid wood with beautiful natural texture.


In addition, there are transparent chassis, 360 panoramic view, sentry mode, gesture control, fatigue monitoring and other functions, all of which are standard.


Both seats in the front row have the function of "zero gravity", which can be put down with one button and massage. Not only the queen, but also the king. Zero-gravity seats are currently free of charge for a limited time, and the entry-level version can also be owned.


▲ Image source: Cheju.com


The co-pilot is equipped with a boss key, and the rear seat is heated, which can also be laid down by 4/6, making the rear seat more practical.


The back floor is slightly lowered, thanks to the concave battery pack that Contemporary Amperex Technology Co., Limited ordered for Aouita, which makes its vertical space better. After all, this is the CHN platform, and Changan, Huawei and Contemporary Amperex Technology Co., Limited have joined hands. In fact, its earliest name was "An Weide", and later it was changed to Aouita for easy memory.


Well, Che Jujun felt more tempted after reading it, especially this cloud purple, which is calm and lively, especially suitable for Scorpio’s split personality. It was originally a Scorpio. The last worry is: what is its turning radius? I asked around and said it was 6.25m, which was bigger than the 6.02m of Aouita 11. This may be the only "black spot"?


▲ Image source: Cheju.com


It is said that in three days, the order of Aouita 12 exceeded 11,000 vehicles; Break through 15,000 vehicles in six days; Moreover, the average price exceeds 350,000, and users account for more than half after 90.


So, will Aouita 12 become a phenomenal product?

After working for 3 years, 110 thousand mentioned Geely Binyue and drove for 5 months. The owner said how he felt about using the car.

Cars have become an important means of transportation for people. Strong demand has led to fierce competition in the automobile market, and all kinds of new cars have emerged, which makes people overwhelmed. Chevrolet, the "Three Treasures for the People", has become a household word-of-mouth model. "One of the three musketeers of luxury cars", the same class model is much inferior to it. At present, automobile manufacturing skills are changing with each passing day, and an enterprising automobile manufacturer can only succeed if it adapts to the market. Just like Geely. In order to be closer to the essence, I specially invited two drivers to talk about their feelings. Let the drivers express their real experiences!

Owner 1: After working for 3 years, 110,000 yuan mentioned Geely Binyue and drove for 5 months. The owner said how he felt about using the car.

Appearance: the appearance is very sporty, and the whole looks very young, energetic and full of passion. The appearance is young and fashionable, with personality and high recognition, especially the two real exhaust pipes are very beautiful. The lighting is halogen, so it’s not too blind. You can change it or not. The two sides are fully vented, and there are mirrors and front lips decorated with carbon fiber. The interior is still quite amazing, and it can be combined with a 200,000 joint venture car. Electronic gear handle, LCD instrument panel, everything. Moreover, the architecture is very innovative and convenient to use. The most satisfactory place is that there is no shortcoming except the lack of a final exhaust outlet.

Space can be said to be very good in the same level. Geely’s wheelbase is only 2600mm, which can only be said to be acceptable in small SUVs of the same level. Daily items can be placed in the right place, and the storage space is rich. The suitcase has a compartment, which can be removed, and a net bag on the side to hold some small things. Comfort can also be good, relatively speaking, it is easier to sleep without a car. The shock absorption is good, and it feels softer and rounder when it is impacted. Comfort is ok, as long as you don’t step on the accelerator, sound insulation is good. The seat bag is well enclosed, so the body will not slide if you wear the seat belt.

If you are motivated, you have to say that this auspicious sports mode is really amazing. Although it’s a 1.5T engine, it still runs fiercely. You don’t need to step on the accelerator deeply, so you can feel full power and push back. If you run in the block, it is enough to use ECO mode, which is economical and fuel-efficient. The 1.5T engine jointly developed by Geely and Volvo is matched with 7-speed DCT, which adds up to 50 cents.

To sum up: I think that the reason why Geely got the attention now is that a dream lover is with me, which is very atmospheric. I have to give full marks for the interior, and the interior is one of the biggest reasons why I bought it. Compared with small SUVs of the same level, the space is closer to the compact level. This car has better comfort. Compared with Chery, Geely is better, so in the same class, Geely has a higher cost performance.

Owner 2: Holding 110,000 yuan, Geely Binyue or Chery Tiggo 7, who is more classy? Owner: I want to say four words.

Let’s first look at the appearance of Chery, which is atmospheric, wide enough and long enough. Yan value has nothing to say at all, the atmosphere and streamline design are comfortable and look particularly long. The lights feel a little dim, especially the reversing lights, which are on at night just like they are not. Car paint is a little thin, as if Japanese car paint is basically thin.

Look at Geely again. It has a novel appearance and a full sense of movement, which is very suitable for contemporary youth. The design is unique and tasteful, especially suitable for us young people to drive, which is more fashionable. When the car comes to the side, he will have a light to remind you, which is full of technology. A 10-inch horse brand tire, one tire tops four tires of other brands.

Entering the Chery car, the interior design is also enough, and all the configurations are available, and the Zhishang version has the highest cost performance. The multimedia system has its own voice recognition function, which is quite easy to use. The interior is ok, soft plastic, and it still feels good. The design style is general and the smell is big. If there is no space for vehicles, the length of 4790 is spacious enough. The space in the second row is even more spacious. It is no exaggeration to say that four people don’t feel crowded, except, of course, fat people. There is no problem with the ride space, and thanks to the slip-back design, the storage space is particularly large. There are a lot of things in the trunk, too, and it’s no problem whether it’s horizontal or vertical.

Looking at Geely again, the interior style this time is a minimalist Nordic design style. Air conditioning also has the function of air purification. Oh, it’s great. The interior has a large proportion of soft materials, and the places that are often touched are all soft materials, which is very comfortable. Moreover, the costume style in the car is relatively simple, and family members like it. There is enough space, there is no place to put things in the central console, and I usually have nothing to put. The front and rear rows are quite spacious, and the second row of cushions is a little short, and the angle is not inclined enough. The storage space in the car is well designed, and all kinds of things can be put in order. The space is spacious, there is no pressure for three people in the second row, and the trunk is not very big, but it is absolutely enough.

Drive Chery first, and talk to an SUV about how to control it. The steering wheel feels good. After all, it is genuine leather, with a clear direction. The whole model belongs to this crossover coupe configuration, and the chassis is still relatively stable. The steering wheel is sometimes light at high speed, and there is nothing wrong with it as a whole. The comfort is good. Because of the front and rear independent suspension, it can also perform well in shock filtering. In addition, the mute effect is also good. Close the window and all kinds of external sounds will be reduced a lot. Double hardness seat bag can feel the comfort of the seat according to different road conditions.

I’ll drive Geely again, but I think it’s good to drive it myself. The steering wheel is slightly empty, with light hand feeling and weak road feedback. At 40 yards, if there is an obstacle ahead, it will stop automatically, and L2 will drive automatically. I’m still satisfied as long as I don’t procrastinate when I change lanes and overtake every day. The vehicle has good comfort. The whole car doesn’t tilt much when turning, and it can give you enough confidence when turning at high speed. And there will be no noise after opening, and this function is really a great guarantee for human health. The comfort is ok, and the height of the seat can be adjusted at will.

In a word, I am more satisfied with Geely, mainly for two points. The appearance is unique in the same class, no matter what model. In terms of handling, I think as a vehicle, its basic functions are still well done. After driving it, my feelings can be summed up in four words: very satisfied! Then, I wonder if you have different views?

Special statement: The above contents (including pictures or videos, if any) are uploaded and published by users of the media platform "Netease", and this platform only provides information storage services.

Easy car number provided by the author

A number of new regulations will be implemented in June: the cyber security law will strengthen the protection of personal information.

  BEIJING, June 1 (Xinhua)-The cyber security law will strengthen the protection of personal information, Weibo and others are not allowed to provide news information services without permission, it will be a crime to illegally obtain and sell citizens’ personal information exceeding 50, and the owners of civil drones must register their real names online … … From June 1st, a batch of new regulations will affect our life.

  Network security law strengthens the protection of personal information

  The Network Security Law of the People’s Republic of China came into effect on June 1st, which is the basic law in the network field of China, and it has clearly strengthened the protection of personal information and cracked down on online fraud. There are 7 chapters and 79 articles in the Cyber Security Law, in which it is stipulated that if a network product or service has the function of collecting user information, its provider shall express it to the user and obtain consent; Network operators shall not disclose, tamper with or destroy the personal information they collect; No individual or organization may steal or otherwise obtain personal information, or illegally sell or provide personal information to others.

  Weibo and others may not provide news information services without permission.

  The Regulations on the Administration of Internet News Information Services shall come into force on June 1st. According to the regulations, if Internet news information services are provided to the public through Internet websites, applications, forums, blogs, micro-blogs, public accounts, instant messaging tools, webcasts, etc., Internet news information service licenses should be obtained, and it is forbidden to carry out Internet news information service activities without permission or beyond the scope of permission.

  Law enforcement officers of Internet information content management departments should obtain law enforcement certificates.

  The Provisions on Administrative Law Enforcement Procedures for Internet Information Content Management shall come into force on June 1st. The "Regulations" make detailed provisions and explanations on the law enforcement procedures of Internet information content management departments. The "Regulations" clarify that law enforcement personnel should participate in relevant legal knowledge and business knowledge training, and pass the administrative law enforcement qualification examination or assessment before they can engage in law enforcement work. Administrative punishment shall be under the jurisdiction of the Internet information content management department in the place where the illegal act occurred. When investigating and collecting evidence, there shall be no fewer than two law enforcement officers, and they shall show their law enforcement certificates.

  Important network products related to national security should be reviewed by network security.

  The Measures for Security Review of Network Products and Services (Trial) shall come into force on June 1st. The Measures aim to improve the security and controllability of network products and services, prevent network security risks and safeguard national security. The "Measures" pointed out that important network products and services purchased by networks and information systems related to national security should undergo network security review.

  Owners of civil drones must register online with their real names.

  The Regulations on the Administration of Registration of Civil Unmanned Aerial Vehicles in real-name registration system shall come into force as of June 1st. The regulations point out that the owners of civil drones must register their real names on the Internet as required. After registration, the owner will receive a registration sign picture containing the registration number and QR code, and the owner must ensure that the registration sign is attached to the drone every time it runs.

  Decide in writing whether to accept the complaint of asset appraisal within 15 days.

  The Measures for Financial Supervision and Management of Assets Appraisal Industry came into effect on June 1st. The Measures stipulate that an asset appraisal client or user of an asset appraisal report may make a complaint or report to the provincial financial department that filed the asset appraisal institution for illegal conduct of legal asset appraisal business by an asset appraisal institution or asset appraisal professional, and other citizens, legal persons or other organizations may report to the provincial financial department that filed the asset appraisal institution. The financial department shall, within 15 working days, make a written decision on whether or not to accept the complaint or report. If it is not accepted, it shall explain the reasons and inform the real-name complainant and informant in time.

  The newly revised Regulations on Pesticide Management encourages the gradual reduction of pesticide use.

  The newly revised Regulations on Pesticide Management came into effect on June 1st. The "Regulations" stipulate that the pesticide production license system shall be implemented, and the conditions required by pesticide production enterprises shall be clarified. It also stipulates that the provincial agricultural department shall issue the pesticide production license, implement the pesticide business license system, and implement the fixed-point management system for pesticides with high toxicity and other restrictions. The Regulations also stipulate that highly toxic and toxic pesticides shall not be used in the production of vegetables, fruits, tea, fungi and Chinese herbal medicines. Through the promotion of biological control, physical control, advanced pesticide application equipment and other measures, the use of pesticides will be gradually reduced, and the implementation of pesticide reduction plan and voluntary reduction of pesticide use will be encouraged and supported.

  Illegal acquisition and sale of citizens’ personal information exceeding 50 articles will be criminalized.

  The Interpretation of the Supreme People’s Court and the Supreme People’s Procuratorate on Several Issues Concerning the Application of Laws in Handling Criminal Cases of Infringement on Citizens’ Personal Information came into effect on June 1. The judicial interpretation makes it clear that providing citizens’ personal information to specific people and publishing citizens’ personal information through information networks or other means should be recognized as "providing citizens’ personal information" as stipulated in the criminal law. The judicial interpretation is clear. Whoever illegally obtains, sells or provides more than 50 pieces of personal information, such as track information, communication content, credit information and property information, constitutes a crime, and is sentenced to fixed-term imprisonment of not more than three years or criminal detention, with a fine or a single fine.

  New regulations on land acquisition compensation for water conservancy and hydropower project construction

  "the State Council’s Decision on Amending the Regulations on Land Acquisition Compensation and Resettlement for Large and Medium-sized Water Conservancy and Hydropower Projects" will be implemented as of June 1. The Decision amends Article 22 of the Regulations to read: "The land compensation fee and resettlement subsidy for the land requisitioned for the construction of large and medium-sized water conservancy and hydropower projects shall be the same as that for the land used for infrastructure projects such as railways, and shall be implemented according to the standards stipulated by the provinces, autonomous regions and municipalities where the land is expropriated."

229,800 yuan upgrade does not increase the price. Sharp L two-wheel drive seven-seat fashion listing five-seat price to buy a big seven-seat SUV.

(August 28th, 2024) Today, Ford Sharp L2.0t EcoBoost two-wheel drive seven-seat fashion model was officially launched, with the manufacturer’s guide price of 229,800 yuan. On the basis of continuing Ford Sharp’s L-strong performance, large space and high configuration, the new car will upgrade five seats to seven seats without increasing the price, further lowering the threshold for the seven-seat SUV, defining a more comprehensive and practical household medium and large SUV, and further enriching users’ travel choices with a rare high-value SUV in the joint venture market of 220,000. With the arrival of the new car, the series of Sharp L models, the "Family Travel Artifact", has been further improved, with seven seats in the whole department, which brings China families multiple comfortable spaces with four seats for luxury, five seats for super, six seats for comfort and seven seats for comfort, and meets the needs of multi-person and multi-scene vehicles.

If the allocation is increased, there will be no price increase, and the price of five seats will enjoy the value experience of seven seats.

Sharp L2.0T EcoBoost two-wheel drive seven-seat fashion-oriented add-on does not increase the price, and the seven-seat layout and advanced configuration allow users to enjoy the high-value seven-seat SUV at the price of five SUVs.

The new car has a 5-meter-long body and a wheelbase of nearly 3 meters, which brings leap space performance, and all passengers can enjoy spacious and comfortable seating space. The 2+3+2 seat layout not only further enriches the seat layout choice of the model, but also meets the needs of many people in the whole family. When the third row of seats and the second and third rows of seats are completely laid flat, the trunk volume can reach 969L and 2876L respectively, which can easily hold the "poetry and distance" of a family.

Continuing the high-performance DNA of Ford Sharp L, the new car is equipped with a 2.0T EcoBoost? twin-vortex turbocharged direct injection engine with rated power of 185kW and maximum torque of 378N?m. It has full-speed range and full-scene generate surging power, matching with 8AT automatic transmission, which makes driving smoother. And if you are not picky about food, you can add 92 # gasoline to achieve better fuel economy.

In terms of intelligence, the new car is equipped with a 12.3-inch full LCD digital instrument panel and a 13.2-inch high-definition central control panel, which brings more clear and easy-to-use man-machine operation performance. The built-in SYNC?+2.0 Zhixing interconnection system with virtual artificial intelligent partner VPA supports 70+ semantic voice interaction and understands the needs in seconds. The L2-class Ford Co-Pilot360? Zhixing driving assistance system supports ACC full-speed intelligent adaptive cruise, LC intelligent navigation assistance system, AEB pedestrian/bicycle identification, DAS fatigue driving warning, Intelligent Vehicle Infrastructure Cooperative Systems and TSR intelligent traffic sign recognition system, which are equivalent to rare high-order intelligent driving assistance functions, making travel easier.

In terms of comfort, the new car is equipped with super-large panoramic sunroof, ANC active noise reduction, LED colorful interior atmosphere lights, three-zone independent control air conditioning, two or three rows of air conditioning outlets, PM2.5 filter device, 10-way adjustment of driver’s seat and other high-order functions and configurations. At the same time, the new car is upgraded to a leather seat, bidding farewell to the "fabric" experience, allowing users to enjoy a comfortable driving experience, truly achieving low prices and not low matching, and the value is full.

The product sequence is further improved, and the whole department has seven seats to meet the needs of multi-purpose vehicles.

With the addition of Sharp L 2.0T EcoBoost? two-wheel drive and seven-seat fashion, the Sharp L model sequence has been improved, with seven seats in the whole department, providing two seat layouts, fuel version and hybrid version, two-wheel drive and four-wheel drive, which fully meet the needs of consumers for diversified vehicles of medium and large SUVs.

Sharp L provides 2+3+2 and 2+2+3 seat layouts for consumers to choose from. Different seat layouts can be transformed into four luxurious seats in second of time for family trips, or they can be transformed into five super seats, six comfortable seats and seven comfortable seats. The design of "4567 Magic Space" can easily cope with multiple travel scenes and become a high-energy partner for family travel.

In terms of safety, Sharp L also spares no effort. The body is designed in a cage shape, with high-strength steel accounting for over 50%, and the roof can bear the weight of five Sharp L cars. The battery pack has passed the life verification of over 25,000 charge-discharge cycles, 2-hour seawater immersion, salt spray test 12 times higher than the national standard, overcharge, acupuncture, drop and other tests to ensure the safety of use in various environments. In the crash test results released by China Insurance Research Institute (C-IASI) in March, 2024, Sharp L won the highest level of G (excellent) evaluation in six tests of three core projects: "passenger safety index inside the car, passenger safety index outside the car and vehicle auxiliary safety index", and "escorted" every journey of users with reliability and safety.

On the occasion of the launch of the new car, Sharp L simultaneously launched a 7-fold car purchase discount, and the whole department enjoyed a car purchase gift of 41,888 yuan, including:

[Blessing cash gift] 1 yuan made an order, and enjoyed a cash gift of 2,000 yuan for a limited time.

[Blessing Replacement Ceremony] Up to 10,000 yuan replacement subsidy ②

[Blessing Financial Gift] Up to 10,000 yuan, three-year interest-free financial subsidy ③

[Blessing Warranty Ceremony] 8-year/160,000-kilometer hybrid vehicle three-electric system warranty ④

【 Blessing Maintenance Ceremony 】 Basic maintenance for 3 times in 3 years ⑤

[Blessing Guarantee Ceremony] Free road rescue for 2 years ⑥

[Blessing and Enjoying Gift] Limited-time promotion package ⑦

② You can enjoy a replacement subsidy of 6,000 yuan for any vehicle replacement. Changan Ford/imported Ford/Lincoln /Mustang/Mustang Mach-E/ Jiangling Ford/Changan/Changan commercial brand models enjoy an additional replacement subsidy of 4,000 yuan, totaling up to 10,000 yuan. And the replacement can enjoy lifelong free basic maintenance (only for the first individual owner of a new car, once every year, including the first insurance, which is different from other free maintenance policies). Only replacement with the same name is supported, that is, the new car owner must be the same person or unit as the old car owner.

Different cities have different replacement subsidies. The replacement policy is only valid for Changan Ford used car dealers. Please consult the local used car dealers for specific replacement models and policies. Note: the purchase of the 2.0T EcoBoost? E hybrid version of the two-wheel drive and seven-seat fashion model does not enjoy any replacement rights.

③ The "interest-free" scheme is only applicable to personal car loan products, which is subject to the scheme approved by the finance company.

④ 8 years or 160,000 kilometers, whichever comes first.

⑤ Basic maintenance: replace the oil and oil filter (including working hours) once every year, and the first maintenance has been included for three times.

⑥ Services include road repair service, assistance in unlocking, power supply, tire changing service, fuel exhaustion rescue, free trailer (including accident trailer), taxi service, accommodation service, etc. (Both taxi and accommodation services must meet the conditions of entitlement and cannot be enjoyed at the same time).

⑦ Please contact your local dealer for details.

* Activity time: The above privileges can be enjoyed by buying a car and invoicing from August 1 to August 31, 2024. Please consult your local dealer for details.

2022 The 5th China (Huangshi) Industrial Internet Innovation and Development Conference will be held on November 12th.

  

  Cctv news In order to implement the decision-making arrangements of the CPC Central Committee and the State Council on the innovative development strategy of industrial Internet, we will thoroughly implement the Action Plan for Innovative Development of Industrial Internet (2021-2023) of the Ministry of Industry and Information Technology and the Three-year Action Plan for Innovative Development of Industrial Internet in Huangshi City (2021-2023), vigorously promote the upgrading and deepening of innovative applications of industrial Internet, and transform and upgrade the industry with digital empowerment. To help Huangshi build a national advanced manufacturing base and a national highland for industrial Internet innovation and development, Huangshi City, Hubei Province will hold the fifth China (Huangshi) Industrial Internet Innovation and Development Conference on November 12, 2022.

  With the goal of promoting the empowerment of the industrial Internet platform, this conference will set up a series of activities such as summit forums, special forums, special supply and demand meetings, special research and online and offline exhibitions, and invite academicians and experts in the field of industrial Internet, representatives of think tanks at home and abroad, leading enterprises, industrial Internet platforms and representatives of manufacturing enterprises to attend the conference. Focusing on issues such as technological innovation breakthrough of industrial Internet, deepening platform application, empowering digital transformation and upgrading path of manufacturing industry, and digital development of regional industries, we will build consensus and make suggestions for promoting industrial Internet innovation and high-quality development of manufacturing industry.

  Huangshi is the cradle of modern national industry and an important old industrial base in the central region. It has a long history of industrial civilization, a solid industrial foundation and a complete range of industries. In recent years, Huangshi has actively seized a new round of industrial revolution, the rise of the Yangtze River Economic Belt and the central region, and the development of Wuhan metropolitan area, and issued a series of policies and measures, such as the Three-year Action Plan for the Innovation and Development of Industrial Internet in Huangshi City (2021-2023) and the Work Plan for Accelerating the Intelligent Transformation of Diagnostic Services in Industrial Enterprises in the City, and vigorously supported the innovation and development of industrial Internet and the intelligent transformation of enterprises.

  China (Huangshi) Industrial Internet Innovation and Development Conference is one of the important measures for Huangshi to conform to the trend of science and technology and the change of the times, accelerate the building of an advanced manufacturing city, and create a pioneering area for industrial Internet innovation and development in China. Since the first conference was successfully held in 2018, it has been widely concerned and participated by industrial partners in the field of industrial Internet. The conference successfully introduced a group of expert resources and attracted more than 100 industrial Internet companies to gather in Huangshi. It has contributed to the landing of many think tanks and the signing of a number of industrial Internet cooperation projects, and has become an influential national industrial Internet industry exchange and cooperation platform in China.

100 billion yuan invested to build Extreme Yue 07, Xia Yiping boldly challenged Tesla, what is the odds?

Extreme Yue 07, a car with a total investment of 100 billion yuan, is its appearance an innovation in the automobile industry or a gamble?

Deep reading business (shendushye) original

Author | Geng Qiuyu

Editor | Liu Manxin

On September 10, 2024, a grand new car launch conference attracted the attention of the industry. The new car, Jiyue 07, which belongs to Jiyue Automobile, was officially unveiled, announcing the arrival of a new era of smart trams with shocking price and strong technical background.

01

Extreme Yue 07 shocked the listing, and the three giants gathered together. Is the new era of smart trams really coming?

At the press conference, Xia Yiping, CEO of Extreme Yue Automobile, passionately introduced Extreme Yue 07. He claimed that it was a "car with an investment of over 100 billion yuan", and behind it was the full support of Geely, Contemporary Amperex Technology Co., Limited and Baidu. The vast architecture of SEA developed by Geely in four years, Kirin battery invested by Contemporary Amperex Technology Co., Limited in excess of 70 billion yuan, and Apollo intelligent driving invested by Baidu in more than 10 years, all these technologies have converged on the Extreme Yue 07.

Xia Yiping eloquently listed a number of "unique" or "firsts" of Extreme Yue 07: the only intelligent cockpit equipped with ERNIE Bot language model in the world, the first automatic turn signal, and the first automatic shift in the industry … These highlights are undoubtedly eye-catching.However, in the media interview, when asked about the sales expectations of new cars, Xia Yiping was quite cautious and did not give specific sales targets.

Li Yanhong, Chairman and CEO of Baidu, Zeng Yuqun, Chairman and CEO of Contemporary Amperex Technology Co., Limited, and Li Bin, founder of Weilai, all three industry giants appeared at the listing conference of Extreme Yue 07 at the same time, which undoubtedly added more highlights to this new car. Their platform not only shows the strength of Extreme Yue 07 in technological innovation, energy solutions and intelligent interconnection, but also indicates that the automobile industry is accelerating its transformation to intelligence and electrification.

As the "parent" of Baidu, Li Yanhong’s performance was somewhat low-key. He just symbolically stood up and waved at the introduction, and did not take the stage to express his thoughts and wishes for the new car.This can’t help but make people think: at the moment when the car circle is crazy to build a leading IP, will Li Yanhong’s low profile have a certain impact on the brand promotion of Chaoyue?

As the owner of No.001, Zeng Yuqun was full of praise for Extreme Yue 07. He said that Baidu, Contemporary Amperex Technology Co., Limited and Geely all used their professional abilities to empower Jiyue to jointly build this automobile robot.

Li Shufu, chairman of Geely Holding Group, also spoke highly of Extreme Yue 07, calling it a smart car with excellent performance and reliable quality.

However, in the face of so many praises and expectations, we also have to question: Can Extreme Yue 07 really "wrestle" with Tesla as Xia Yiping said?

From the aspects of endurance and vehicle space size, Extreme Yue 07 is indeed stronger than Tesla Model 3. In terms of intelligence, Extreme Yue 07 also showed the strength of not losing Tesla. It is equipped with Baidu ASD Apollo high-order intelligent driving system, which opens a new stage of intelligent driving development with "pure vision+end-to-end big model". At the same time, Extreme Yue 07 is the first family car in the world to realize the empowerment of L4-class self-driving large model technology.

However, this does not mean that Tesla can be easily defeated by the 07. Tesla’s leading position in the field of electric vehicles should not be underestimated, and its brand influence and technical strength are challenges that need to be faced more and more. In addition, although the price of Extreme Yue 07 is relatively close to the people, how to maintain the steady growth of sales volume is also a big test in the increasingly fierce market competition.

In 2024, the road to the counterattack of the extreme Vietnam has actually been unfolding. In August, the sales volume of the ultra-Vietnam single model reached 2117, setting a new record. With the listing of Extreme Yue 07, Extreme Yue officially entered the era of two cars. However, this is only the beginning, and there is still a long way to go. Whether Jiyue can gain a foothold in the field of smart trams still needs the test of time and market.

02

The public relations storm of Jiyue automobile: a brand crisis caused by speech

Speaking of the brand Extreme Yue, a few days ago, most people might only have a vague impression of it. However, on August 5th, a resentful mark released by Xu Jiye, the head of the public relations department of Jiyue, in a circle of friends was like a bomb, which instantly pushed Jiyue to the cusp of public opinion.

This mark expressed his disdain and annoyance at Xiaomi car in simple and plain words. Xu Jiye accused Xiaomi of selling cars at a loss, which quickly fermented on the Internet, causing widespread concern and controversy. However, is the source of this storm really just Xu Jiye’s personal emotional catharsis?

On the evening of August 5, Xu Jiye published a speech against Xiaomi Automobile in a circle of friends, accusing it of dumping. This remark was quickly spread by screenshots, which triggered a heated discussion among netizens. Extreme Yue Automobile, a brand that was originally inconspicuous in the new energy automobile market, became the target of public criticism overnight.

However, Xu Jiye’s remarks not only failed to bring any positive effect to the ultra-Vietnamese car, but seriously damaged the brand image. Netizens have questioned that the head of the public relations department of an enterprise doesn’t even understand the basic financial knowledge.

In the face of this public relations crisis, Xia Yiping, CEO of Jiyue Automobile, quickly came forward to "deal with" and issued an internal letter, severely criticizing Xu Jiye and emphasizing the importance of company values. However, this internal letter seems to have failed to calm the anger of public opinion. Netizens have said that the punishment imposed by Extreme Yue Automobile on Xu Jiye is too light, which is similar to acting.

This public relations storm not only exposed Xu Jiye’s personal emotional management problems, but also revealed the deep-seated problems in brand building and marketing strategy of Jiyue Automobile.

As the product of cooperation between Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth. However, judging from the market feedback, the brand building of Extreme Yue Automobile has not been as smooth as expected. In the fierce market competition, Ultra Auto seems to pay more attention to the use of marketing means, while ignoring the shaping of brand image and technological innovation.

In the marketing strategy, the ultra-Vietnamese car is too radical and utilitarian. In order to attract attention and traffic, the ultra-Vietnamese car does not hesitate to exaggerate and even be suspected of false propaganda. For example, there is a marketing campaign from the media account to promote the battery defect rate of Extreme Yue 07, which is only one in a billion. This kind of propaganda method, which obviously violates the relevant provisions of the advertising law, not only fails to bring a positive brand effect to Extreme Yue cars, but also greatly reduces consumers’ trust in the brand.

In the new energy vehicle market, technology and innovation are the core driving forces for the sustainable development of brands. However, the performance of Extreme Yue Automobile in this respect is worrying.

Although Extreme Auto frequently mentioned the upgrade of intelligent driving technology at the press conference, consumers’ comments on its actual experience were mixed. This shows that there is still a certain gap between the technological innovation and the product landing of Extreme Yue Automobile. This gap not only affects consumers’ purchasing decisions, but also damages the brand’s reputation and image.

In addition, it seems that the investment in technology research and development by Extreme Yue Automobile is not enough. Compared with the leading enterprises in the field of new energy vehicles such as Tesla and BYD, the investment in technology research and development of Extreme Yue Automobile is stretched. This not only limits the brand’s technological innovation ability and product competitiveness, but also affects the long-term development of the brand.

A brand crisis caused by speech, how can Extreme Yue Auto save itself? Behind the public relations storm, what is the road to brand building and technological innovation of Extreme Yue Automobile?

03

The road to the counterattack of the ultra-Vietnamese car: the transformation from bleak sales to explosive traffic

In fact, in March 2021, Jidu Automobile came into being, which was jointly built by Baidu and Geely Holding Group, with each party holding 50% of the shares. However, its market performance was not as hot as expected after it was renamed as Extreme Yue Automobile in August 2023 and its first model, Extreme Yue 01, was released. In the past year, the monthly sales volume of Extreme Vietnam 01 has only remained at a low level of several hundred vehicles.

In the face of this dilemma, Extreme Yue Automobile did not choose to give up. Xia Yiping, the helmsman of Jiyue Automobile, knows the importance of brand awareness and influence. He said frankly that Extremely has no strong founder IP and influence, and it is also a "cousin" relationship with Extremely, and there is no user base of 1 million. It is a completely new brand. Therefore, strengthening marketing and gradually enhancing popularity have become the key to the break of the car.

As a result, the ultra-car began to actively embrace traffic and live broadcast. Xia Yiping himself personally went off to create a personal IP and drive dealers to make short videos together. In just one month, Extreme Yue Automobile released 13,000 videos with an exposure of over 100 million. This move has achieved remarkable results. More and more people are beginning to understand the products of Extreme Yue, and more and more people are coming to the store.

However, although the traffic is good, it is not everything. When talking about brand sales, Xia Yiping choked several times, and this scene also boarded the social media hot search. He admits that he really didn’t know why at that time, and it was very uncomfortable when he talked about sales. Suddenly, he couldn’t help himself at a certain node. But this is not for the traffic. If there is such a good traffic, he would rather cry every day.

In addition to the flow, Extreme Auto knows the importance of product strength. Thus, after the "One Zhou Mu" was completed by the Extreme Yue 01, the second product, the Extreme Yue 07, was launched while the iron was hot. This new car was officially launched on September 10th, 2024. It is built by Geely’s vast SEA architecture, equipped with Baidu AI large model intelligent cockpit and Baidu’s ASD Apollo advanced intelligent driving system. Both the long-life version and the performance version are equipped with Contemporary Amperex Technology Co., Limited high-performance Kirin battery.

The launch of Extreme Yue 07 has undoubtedly injected new vitality into Extreme Yue Automobile. Its good product strength and competitive price make people full of expectations for the future of the ultra-yue car. However, in the face of fierce market competition and changing market demand, it is still unknown whether the ultra-Yue automobile can leap to the top of the new forces with the ultra-Yue 07.

While affirming that Extreme Vietnam Auto actively seeks breakthroughs and dares to innovate, we also have to make pertinent criticisms. The market performance of Extreme Yue Auto in the first product, Extreme Yue 01, is really unsatisfactory, which exposes its shortcomings in product planning and marketing. Although Chaoyue Automobile adjusted its strategy in time and gradually reversed the situation by taking the flow as a breakthrough, this could not cover up its mistakes in the first product.

In addition, the conclusion of the ultra-car in the field of intelligent driving has also caused a lot of controversy. Xia Yiping said at the press conference that "2025 will be the first year of the elimination of non-high-level intelligent driving" and "the intelligent driving system equipped by Extreme Yue is the only high-level intelligent driving system in the world that can compete with Tesla". Although these conclusions show the confidence and strength of the ultra-Vietnamese car in the field of intelligent driving, they also arouse people’s doubts about its optimism and exaggeration.

【 Conclusion 】

To sum up, in today’s turbulent new energy vehicle market, as a "newborn" jointly created by Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth.

However, the market performance of the first model, the Extreme Yue 01, is not satisfactory, and the sales volume is bleak, which is embarrassing. However, the extreme Vietnam did not sink into this, but actively sought a breakthrough, taking the flow as a breakthrough and gradually reversing the situation. With strong background and unremitting efforts, the market performance has been significantly improved in the last two months.

Nowadays, the second product, the Extreme Yue 07, is launched while the iron is hot. With good product strength and competitive price, it will push the Extreme Yue to the top of the new forces in one fell swoop.

However, in the previous public relations storm, the ultra-Vietnamese car undoubtedly suffered heavy losses. However, crisis is often a turning point. How to learn from this storm and strengthen brand building and technological innovation is the key to its future development.

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