分类： sangna

The Arab Belt Band is expected to release new works after its reorganization.

The Arab Belt Band is expected to release new works after its reorganization.

According to foreign media reports, Arab Strap, a famous Scottish independent band, has been officially announced, and they are about to reorganize their performances.

In 1995, Arabian Belt was founded in Falcock by Aidan Moffat and Malcolm Middleton. Since the debut album "The Week Never Starts Round Here" in 1996, Arab Belt Band has released six studio albums, and the last one was "The Last Romance" in 2005. In September, 2006, Arabian Belt announced its dissolution, and in December of the same year, Arabian Belt held a farewell performance in Japan.

Earlier this week, the news about the reorganization of the Arabian Belt Band came out, and the news was officially confirmed by the Arabian Belt Band in the BBC program Steve Lamacq on Wednesday. In an interview with this program, the Arabian Belt Band said that they decided to reunite after ten years of dissolution, and they were still considering whether to record some new works.

Guitarist Middleton said, "It’s time to celebrate. It’s a chance for us to enjoy our music again." Another member Moffat went on to say, "We want to celebrate when we are relatively young, because standing on the stage like this won’t look awkward."

At the same time, Arabian Belt also released a new version of their first single "The First Big Weekend of 2016", and fans can hear this new version of the single on Spotify website.

In October this year, the Arabian Belt Band will perform in Glasgow, Manchester and London for three consecutive days from 13th to 15th local time. Tickets for the performance will be on sale from 9: 00 am local time on June 17th. （KFCMAN）

Textbooks on Chinese, History and Ideological and Political Education for Senior High Schools in Six Provinces and Cities have been put into use in the new semester.

　　This morning, the Ministry of Education held a press conference to introduce the compilation of textbooks for three subjects in senior high schools. At present, the compilation of textbooks for ideological, political, Chinese and history in ordinary senior high schools has been completed. It will start in September this year and will be first used in the beginning grades of senior high schools in six provinces and cities, such as Beijing, Tianjin, Liaoning, Shanghai, Shandong and Hainan, and other provinces will gradually push it out. The textbooks have been tried out in 412 schools in 13 provinces in the east, middle and west, and the suitability of the textbooks has been tested through classroom teaching. In the future, training at the national, prefecture and county levels will be implemented, and experts will be organized to systematically and deeply interpret the teaching materials to ensure that all teachers will be trained before attending classes. At the same time, we should establish a monitoring platform for the use of teaching materials, pay regular return visits to the teaching materials, make good use of the feedback platform for the three subjects’ teaching materials, listen to the opinions and suggestions from all walks of life in real time, study the new situations and problems encountered in the use of teaching materials in time, and revise the teaching materials regularly, so as to continuously improve the teaching materials.

　　High School Ideological and Political Textbooks: Innovative Presentation Mode, Setting Comprehensive Exploration Content

　　The textbook of ideological and political unification in senior high school runs through the main line of educating people, namely, the supreme leader’s Socialism with Chinese characteristics Thought in the new era. By enhancing the pertinence and readability of the textbook and innovating the presentation mode, the textbook has also set up the content of "comprehensive inquiry" to highlight its comprehensiveness and practicality.

　　Overall construction and arrangement of teaching materials in blocks

　　There are 7 complete sets of textbooks on Ideology and Politics in ordinary senior high schools, among which the compulsory textbooks are divided into Socialism with Chinese characteristics, Economy and Society, Politics and Rule of Law, Philosophy and Culture, and the optional compulsory textbooks are divided into Contemporary International Politics and Economy, Law and Life and Logic and Thinking. The total score of the four required textbooks is adopted, and Socialism with Chinese characteristics is the overview and foundation, which gives students an overall understanding of the formation and development of Socialism with Chinese characteristics. "Economy and Society", "Politics and Rule of Law" and "Philosophy and Culture" are deeply explained in different fields, so that students can specifically understand how to uphold and develop Socialism with Chinese characteristics. The three optional compulsory textbooks focus on cultivating students to understand the development trend of human society from a global perspective, deal with daily problems by legal means, and explore and understand the world with scientific thinking.

　　As for the key learning content, the whole set of teaching materials systematically tells the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and elaborates it from the aspects of economy, politics, rule of law, culture, nationality, religion, society, ecological civilization, national security, national defense and army, diplomacy and party building. In the aspect of rule of law education, the legal contents of marriage and family, employment and entrepreneurship, social dispute resolution and so on, which are closely related to students’ future, are included. In addition, revolutionary spirits such as "Red Boat Spirit", Long March Spirit, Yan ‘an Spirit and Chinese excellent traditional culture are also included.

　　Innovative forms highlight comprehensive practicality.

　　The textbook of ideological and political unification has also innovated the presentation mode, striving to enhance pertinence and readability. The textbook includes unit lead, lesson lead, text, various columns interspersed in the main text, and comprehensive inquiry. Efforts are made to improve the way of teaching and learning. Through the nesting of activities and text, the creation of problem situations, and the design of comprehensive inquiry activities, students’ interest in learning is stimulated, students’ cooperative learning and inquiry learning are promoted, and their practical ability is improved.

　　In order to highlight the comprehensiveness and practicality, the textbook has set up the content of "comprehensive inquiry". There are two compulsory courses, and each unit of other textbooks has one. "Comprehensive Inquiry" allows students to analyze and solve problems by creating a variety of situations, focusing on topics in various forms, and comprehensively applying the knowledge and skills of related disciplines. For example, taking "national security and core interests" as the topic, the textbook has designed a comprehensive inquiry, explaining "national security is everyone’s responsibility", telling the content and significance of the overall national security concept, and cultivating students’ awareness of the overall national security concept. In addition, the textbook pays attention to the selection of cases and materials related to students’ lives, which is convenient for students to understand theoretical problems with practice and solve practical puzzles with theory.

　　Chinese Textbooks for Senior High School: Designing Learning Task Groups for the First Time to Guide Autonomous Learning　

　　There are 5 sets of Chinese textbooks for senior high schools, including 2 compulsory textbooks and 3 optional compulsory textbooks. The textbook innovatively designs two learning clues, namely, humanistic theme and learning task group, and refines some humanistic themes, such as "great rejuvenation", "mission and ambition" and "youthful excitement". It is divided into 28 learning units based on the 12 learning task groups stipulated in the curriculum standard, of which 22 units are built with the text as the core, and the basic columns include unit introduction, text selection, learning tips and unit learning tasks, which changes the common one-way learning tasks in the past. The textbook also has two whole book reading units and four activity units. These units take the learning task of integrated design as the core, and promote the reading or practical activities of the whole book.

　　Ancient poetry accounts for nearly half of the texts.

　　在选文上， 精选了反映中华优秀传统文化的经典名篇，注重题材的多样性和体裁的覆盖面，从古风、民歌、绝句、律诗到词曲，从诸子散文到历史散文，从两汉论文、魏晋辞赋到唐宋明清古文，从文言小说到白话小说，均有呈现。共选入古代诗文67篇，占全部课文数（136篇/首）的49.3%。其中古诗词33首，古文34篇。

　　选文：突出革命文化和社会主义先进文化

　　高中语文统编教材还注重突出反映革命传统和革命精神的作品，其中，有毛泽东的《沁园春·长沙》《改造我们的学习》等5篇（首）文章，鲁迅《拿来主义》《纪念刘和珍君》等5篇文章，还有《长征胜利万岁》《大战中的插曲》《百合花》等多篇作品。同时，还注重选取了反映社会主义建设和改革开放时期的作品。

　　展现祖国日新月异变化的，如《哦，香雪》，讴歌时代楷模的；如《喜看稻菽千重浪——记首届国家最高科技奖获得者袁隆平》《青蒿素：人类征服疾病的一小步》，反映党在新时期的理论探索；体现出理论对实践的巨大指导作用的，如《实践是检验真理的唯一标准》。　 此外，教材也选入了十多篇外国文学文化经典作品，有《复活》《百年孤独》《哈姆雷特》《致云雀》等。

　　Teaching materials of history in senior high school: strengthening thinking on the combination of history and theory

　　There are five complete sets of textbooks on History in senior high schools, including two compulsory textbooks, Outline of Chinese and Foreign History, and three optional compulsory textbooks, National System and Social Governance, Economic and Social Life and Cultural Exchange and Communication.

　　Set up novel columns around five core literacy.　

　　The textbook combines historical facts with historical theories, general history with special history, and presents the outstanding achievements of human civilization in many dimensions. The textbook should set up columns reasonably, and design the content and columns around the five core qualities of historical materialism, time and space concept, historical evidence, historical interpretation and feelings for home and country. Each lesson in the textbook takes the text as the main body, supplemented by some functional columns. Among them, "unit introduction" summarizes the main historical contents and learning requirements involved in this unit, "introduction diagram (language)" vividly and concisely leads to the content to be told in this lesson, "learning focus" prompts the learning focus, "reading historical materials" briefly supplements and expands relevant literature materials, "historical horizon" further supplements and expands major historical events and people, and "thinking point/learning window" is strengthened. In addition, each textbook has an activity class.

　　引导学生认同中华5000多年文明史　

　　教材内容涵盖了中华优秀传统文化所包含的核心思想理念、传统美德和人文精神，共涉及历史文化名人100余位，思想、科技、文学、法律等著作80余部，四大发明、天文历法、医学、数学、农学、地理学、水利工程等重大发明创造50余项，书画、音乐舞蹈、雕塑、器物等艺术作品40余件，引导学生形成对中华文化的认同感，树立正确的文化观。

　　强化国家主权、海洋意识

　　教材介绍了中国人民170多年斗争史和中国共产党90多年奋斗史，并强化国家主权、海洋意识，以史实为依托，讲述西藏、新疆、台湾及其附属岛屿、南海诸岛等作为我国领土不可分割一部分的历史渊源，增强学生维护国家统一和国家主权安全的意识，形成正确的国家观。

　　Integrate into the education of national unity and progress

　　At the same time, the teaching material also integrates the education of national unity and progress, tells the history of the Chinese nation, which has been formed by the exchanges and exchanges of various ethnic groups in the history of our country, introduces the policy of regional ethnic autonomy in China, guides students to establish a correct view of the country, nationality, culture and history, enhances national self-confidence and pride, and builds a strong sense of community of the Chinese nation.

　　The textbooks compiled by the three subjects of compulsory education will cover the whole grade in September this year.

　　In 2017, the textbooks of compulsory education ethics and rule of law, Chinese and history began to be used uniformly in the beginning grades of primary schools and junior high schools nationwide. This fall semester, all grades will be "fully covered", and the main replacement textbooks are 4-mdash; Sixth grade.

　　It is understood that after the three subjects of compulsory education are put into use, the Ministry of Education has established a tracking mechanism for the use of textbooks with full process and wide coverage. From the follow-up situation, teachers and students are satisfied with the teaching materials as a whole, and nearly 90% students like the new teaching materials, which are rich and interesting in content, beautiful in language, illustrated and inspiring. Teachers’ overall satisfaction with the textbooks reached 92%, and they thought that the textbooks had high ideas, strong value orientation, accurate content selection, lively presentation, novel design, and were suitable for teaching and learning. In the process of using the teaching materials, some opinions and suggestions have also been collected, and valuable opinions will be actively absorbed and revised. (CCTV reporter Gao Chenyuan)

tariff

Tax information:

definition

Tariff refers to a kind of tax levied by a country’s customs on imported and exported goods passing through its customs territory according to the laws of that country. Tariff is generally a high-level tax at the designated tax rate by the highest administrative unit in all countries. For countries with developed foreign trade, tariff is often the main income of national tax and even national finance. The government can impose tariffs on imported and exported goods, but import tariffs are the most important and the main trade measures.

levy

The basis of tariff collection is the customs value. The cif price of imported goods based on the transaction value approved by the customs is the customs duty paid price; For export goods, the duty-paid price shall be the FOB price of the goods sold abroad minus the export tax, and the price determined after customs examination. Namely:

Customs value = transaction value approved by the customs as the base-CIF price;

Duty paid price = [(export goods sales+offshore price)-export tax] → customs examination and approval.

The formula for calculating the tariff payable is: tax payable = customs value × applicable tax rate.

characteristic

(1) Tariff is the tax levied by the customs established by the government on the imported export commodities when they pass through the customs territory of a country.

(2) Tariffs are mandatory.

(3) Tariffs are free of charge.

(4) Tariffs are predetermined.

function

1, safeguard national sovereignty and economic interests.

2. Protect and promote the development of domestic industrial and agricultural production.

3, adjust the national economy and foreign trade.

4. Raise national fiscal revenue

tax regulations

Customs tariff, also known as customs tariff, refers to a country’s regulations on levying tariffs on imported goods and a list of systematically classifying imported taxable goods and duty-free goods. It is the basis of customs tax collection and the concrete embodiment of a country’s tariff policy.

From the content point of view, the customs tariff generally includes two parts: first, the rules, regulations and explanations of customs tariff collection; The second is the tariff rate table. The tariff rate table consists of tariff code, commodity name, customs rate and other columns.

Tax payment method:

The usual customs duty payment method is that the customs that accepts the declaration of the customs clearance procedures for the goods entering (leaving) the port calculates the applicable customs duties one by one and fills out the customs payment form. After the taxpayer goes through the formalities of tax payment or transfer to the customs or designated bank, the customs (with the receipt of the bank) goes through the customs clearance procedures. The tax collection procedure comes first, and the customs clearance procedure comes last, which is conducive to timely warehousing of taxes and preventing tax arrears. Therefore, customs in all countries use this method as the basic tax payment method.

Notice of Guangdong Provincial People’s Government on praising the winners of the first People’s Republic of China (PRC) Vocational Skills Competition and the units and individuals who have made outst

Guangdong Provincial People’s Government on Praising People’s Republic of China (PRC)

The winners of the first vocational skills competition in our province and

Make outstanding contributions to the competition.

Notification of units and individuals

Yue Fu Han [2021] No.11

People’s governments at the local and municipal levels, departments and institutions directly under the provincial government:

　　From December 10 to 13, 2020, the first People’s Republic of China (PRC) Vocational Skills Competition (hereinafter referred to as the First National Skills Competition) was successfully held in Guangzhou, Guangdong Province. This is a comprehensive national vocational skills competition with the highest specifications, the largest number of events, the largest scale and the highest level since the founding of New China. The CPC Central Committee and the State Council attached great importance to this. The Supreme Leader General Secretary sent a congratulatory letter, Premier Li Keqiang gave instructions, and Vice Premier Hu Chunhua attended the opening ceremony of the contest. In this competition, the Guangdong delegation sent 97 athletes to participate in all 86 events, and won 32 gold medals, 13 silver medals, 11 bronze medals and 27 winning prizes, accounting for 37% of the national total. The number of gold medals, medals and total scores of teams ranked first in the country, which fully demonstrated the superb skills and positive spirit of skilled talents in our province, and fully demonstrated the foundation and strength of our province in moving from a manufacturing province to a manufacturing province. At the same time, our province did not bear the great trust, and successfully completed the organization and undertaking of the first national skills competition. The organization of the competition was safe and smooth, and the service guarantee was thoughtful and meticulous, achieving a double harvest in hosting and participating.

　　In order to vigorously carry forward the spirit of model workers, labor spirit and craftsman spirit, and create a social fashion of "glorious labor, lofty knowledge, precious talents and great creation", the winners of the first national skills competition in our province and the units and individuals that have made outstanding contributions to the running of the competition are now commended and rewarded, as follows:

　　First, 36 individuals, including Liu Zelong, the gold medal winner of 32 projects such as electronic technology, were commended, each with a reward of RMB 250,000, and were promoted to the professional qualification or professional skill level of senior technicians. The above-mentioned 32 technical guidance expert groups will be awarded RMB 250,000 each.

　　Second, 15 individuals, including Hong Jiacong, the silver medal winner of 13 projects, such as network security, were commended, each with a reward of RMB 150,000, and the technicians were promoted to professional qualifications or professional skill levels. The technical guidance expert group of the above 13 projects will be awarded RMB 150,000 each.

　　3. Give a notice of commendation to 11 individuals, including Wang Ruyong, the bronze medal winner of 11 projects, such as information network wiring, and reward them with RMB 50,000 yuan, and give them professional qualifications or professional skill levels. The technical guidance expert group of the above 11 projects will be awarded RMB 50,000 each.

　　Four, to the assembly fitter and other 27 project winners Zhai Yongbo and other 32 individuals to give notice of praise, each reward of 10 thousand yuan, and give the promotion technician professional qualification or professional skill level. The technical guidance expert group of the above 27 projects will be awarded RMB 10,000 each.

　　V. Inform and commend 82 coaches such as Lei Zhiliang, 81 technical guidance experts such as Wang Lanbin, and 190 staff members such as Chen Huang who have made outstanding contributions in hosting and participating in the competition.

　　Six, 26 technical support and implementation support units, such as Guangdong Vocational Skills Service Guidance Center, which have made outstanding contributions to the hosting of the Games, and 14 hosting units and relevant departments, such as Guangzhou Municipal People’s Government, gave a notice of commendation.

　　All localities and departments should fully implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, thoroughly implement the spirit of congratulations from the General Secretary of the Supreme Leader and the spirit of instructions from Premier Li Keqiang, follow the example of praised collectives and individuals, make great efforts to create a glorious social trend of working and a professional atmosphere of striving for perfection, and set off a wave of learning and practicing skills and creating first-class. Further improve the scale and level of vocational skills training, speed up the construction of knowledge-based, skilled and innovative workers, and provide strong skilled personnel support for Guangdong to walk in the forefront of the country and create new glories in the new journey of building a socialist modern country in an all-round way.

　　Attachment: List of commended collectives and individuals

people’s government of guangdong province

January 17, 2021

attachment

List of commended collectives and individuals

　　I. List of Commendations for Entries

　　(1) Gold medal winners (36).

　　1. Electronic technology projects

　　Liu Zelong is a student of Guangdong Technician College.

　　2. Renewable energy projects

　　Chen Zhiyong Guangdong Technician College students.

　　3. Internet of Things Technology Project (Selected by National Games)

　　Liu Siyu Guangdong Technician College students.

　　4. Electronic Technology Projects (Selected National Games)

　　Xie Zhiping, employee of Guangdong Technician College

　　5. Commodity display technology projects

　　Chen Jiarong is a student of Guangdong Light Industry Technician College.

　　6. CNC milling project

　　Zhou Chujie is a student of Guangdong Mechanical Technician College.

　　7. CNC car project

　　Wu Hongyu Guangdong Mechanical Technician College students.

　　8. Industrial machinery projects

　　Lin Jiaxi is a student of Guangdong Mechanical Technician College.

　　9. Plastic mold project

　　Chen Zhenbin is a student of Guangdong Mechanical Technician College.

　　10. Additive manufacturing project

　　Lin Weitong is a student of Guangdong Mechanical Technician College.

　　11. CNC car project (selected by National Games)

　　Wu Weikang Guangdong Mechanical Technician College students.

　　12. CNC Milling Project (Selected by National Games)

　　Fan Biao is a student of Guangdong Mechanical Technician College.

　　13. Interior Decoration Design Project (Selected by National Games)

　　Zhong Qingxian is a student of Guangdong Communications Urban Construction Technician College.

　　14. Electrician project (selected by National Games)

　　Zhong Wujian, employee of Guangdong Lingnan Industrial and Commercial First Technician College

　　15. Prototyping project

　　Xu Silu is a student of Guangzhou Technician College.

　　16. Network system management project

　　Huang Jinqiang is a student of Guangzhou Industry and Trade Technician College.

　　17. Refrigeration and air conditioning projects

　　Ruankang, a student of Guangzhou Industry and Trade Technician College.

　　18. Mobile robot project

　　Xu Jun, a student of Guangzhou Electromechanical Technician College

　　Li Xiaojie Guangzhou Industry and Trade Technician College students.

　　19.CAD mechanical design project

　　Lin Wuquan is a student of Guangzhou Industry and Trade Technician College.

　　20. Mobile application development projects

　　Yang Shuming, employee of Guangzhou Industry and Trade Technician College

　　21. Network System Management Project (Selected National Games)

　　Sun Wong Ying Guangzhou Industry and Trade Technician College staff

　　22. Robot system integration project

　　Wu Longhui is a student of Guangzhou Electromechanical Technician College.

　　Guo Yongsheng is a student of Guangzhou Electromechanical Technician College.

　　23. Intelligent Technology Project of New Energy Vehicles (Selected by National Games)

　　Chen Lihua Guangzhou Electromechanical Technician College Staff and Workers

　　Liu Hao Guangzhou Electromechanical Technician College Staff

　　24. Fashion technology project

　　Xiao Qi is a student of Guangzhou Baiyun Industrial and Commercial Technician College.

　　25. Jewelry Processing Project (Selected by National Games)

　　Lin Yuxin is a student of Guangzhou Nanhua Industry and Trade Senior Technical School.

　　26. Concrete construction projects

　　Xie Jianqiang is a student of Guangzhou Urban Construction Technical School.

　　Lin Yifeng guangzhou city construction college staff

　　27. Photoelectric technology project

　　Chen Jun ‘an, employee of Shenzhen Institute of Information Technology

　　28. Cloud computing projects

　　Chen Xinyuan shenzhen institute of technology staff

　　29. Graphic design technology project

　　Huang Yuting shenzhen institute of technology staff

　　30.3D digital game art project

　　Luokai shenzhen institute of technology student

　　31. Industrial design technology projects

　　Zhuo Jiapeng shenzhen institute of technology student

　　32. Jewelry processing project

　　Liang Ronghao, a student of Shunde Vocational and Technical College (Zheng Jingyao School)

　　(2) Silver medal winners (15).

　　1. Network security project

　　Hongjiacong Guangdong Technician College staff

　　Li Xiongji is a student of Guangdong Technician College.　

　　2. Information network wiring project

　　Cui Yanxia, employee of Guangdong Institute of Light Industry Technicians

　　3. Building information modeling project

　　Lan Yuhang is a student of Guangdong Communications Urban Construction Technician College.

　　4. Automobile maintenance (selected by China National Games)

　　Li Xilong Guangdong Provincial Communications Urban Construction Technician College Staff and Workers

　　5.CAD mechanical design project (selected by National Games)

　　Zheng Xusheng, employee of Guangzhou Industry and Trade Technician College

　　6. Aircraft maintenance project

　　Zheng Jinglin is a student of Guangzhou Traffic Technician College.

　　7. Heavy vehicle maintenance project

　　Liao Mingwang, employee of Guangzhou Traffic Technician College

　　8. Horticultural projects

　　Yang Huaxiong is a student of Guangzhou Public Utilities Technician College.

　　Zhou Dong, a student of Guangzhou Public Utilities Technician College

　　9. Social Sports Guidance (Fitness) Project (Selected National Games)

　　Liu Jun Employees of Guangzhou Dongyijian Fitness Co., Ltd.

　　10. Masonry Project (Selected by National Games)

　　Liang Jintao, employee of Guangzhou Construction Engineering Vocational School

　　11. Hotel reception projects

　　Zheng Xiaowen shenzhen polytechnic students.

　　12. Printing media technology project

　　Liu Jinrui shenzhen institute of technology staff

　　13. Baking project

　　Huang Xingyan is a student of Dongguan Technician College.

　　(3) Bronze medal winners (11).

　　1. Information Network Wiring Project (Selected by National Games)

　　Wang Ruyong, employee of Guangdong Institute of Light Industry Technicians

　　2. Automotive technology projects

　　Wu Lihong is a student of Guangdong Communications Urban Construction Technician College.

　　3. Woodworking project

　　Chen Saiyu, employee of Guangzhou Institute of Light Industry Technicians

　　4. Health care (selected by National Games)

　　Employees of Guangzhou Institute of Light Industry Technicians in Xie Siming

　　5. Industrial control projects

　　Xiaochuang is a student of Guangzhou Electromechanical Technician College.

　　6. Restaurant service (selected by National Games)

　　Li Ziliang, a student from guangzhou institute of technology

　　7. Masonry project

　　Chen Jiadi, employee of Guangzhou Construction Engineering Vocational School

　　8. Floriculture project

　　Zhou Wanyi, a student from shenzhen polytechnic

　　9. Baking Project (Selected by National Games)

　　Wangzhendi Dongguan Technician College Staff

　　10. Water treatment technology project

　　Chen Feng, a student of Zhongshan Technician College

　　11. Sugar Art/West Point Production Project

　　Liang Haixin, a student of Zhongshan Technician College

　　(four) winners (32).

　　1. Assembly fitter project (selected by the National Games)

　　Zhai Yongbo, employee of Guangdong Technician College

　　2. Beauty project

　　Wen Xiaojie, employee of Guangdong Institute of Light Industry Technicians

　　3. Manufacturing Team Challenge Project

　　Liang Zhongwen is a student of Guangdong Mechanical Technician College.

　　Qin Haijun is a student of Guangdong Mechanical Technician College.

　　Li Xiaofeng Guangdong Mechanical Technician College students.

　　4. Electromechanical integration project

　　Qiu Jinxing, employee of Guangdong Lingnan First Technician College for Industry and Commerce.

　　Huang Baoshun, employee of Guangdong Lingnan Industrial and Commercial First Technician College

　　5. Freight Forwarding Project

　　Liu Jinling, employee of Guangdong Communications Urban Construction Technician College

　　6. Paint and decoration projects

　　Xie Manling is a student of Guangdong Communications Urban Construction Technician College.

　　7. Electrical installation project

　　Zhou Ronghui is a student of Guangzhou Technician College.

　　8. Business software solution project

　　Huang Junlong is a student of Guangzhou Industry and Trade Technician College.

　　9. Website design and development project

　　Chen Jisheng is a student of Guangzhou Industry and Trade Technician College.　　

　　10. Automobile painting project

　　Zhu Huishan is a student of Guangzhou Traffic Technician College.

　　11. Rail vehicle technology project

　　Deng Zhihang is a student of Guangzhou Traffic Technician College.

　　Liang Xin, a student of Guangzhou Traffic Technician College

　　12. Fine Woodworking Project

　　Students from Guangzhou Institute of Light Industry Technicians, Pan Ronghui

　　13. Health and social care projects

　　Tangyun Guangzhou Light Industry Technician College Staff

　　14. Restaurant services

　　Zhong Yongxin is a student of Guangzhou Institute of Light Industry Technicians.

　　15. Woodworking Project (Selected National Games)

　　Zeng Siming, employee of Guangzhou Light Industry Technician College

　　16. Pipeline and heating project

　　Zhang Zhenwei is a student of Guangzhou Public Utilities Technician College.

　　17. Plastering and partition system project

　　Lao Rongjun, employee of Guangzhou Construction Engineering Vocational School

　　18. Tile veneer project

　　Li Qiyong, employee of Guangzhou Construction Engineering Vocational School

　　19. Cooking (western food) project

　　Chen Jinchuan is a student of Guangzhou Tourism Business Vocational School.

　　20. Hairdressing project

　　Lin Yiqi, employee of Guangzhou Tourism Business Vocational School

　　21. Western-style cooking projects (selected by the National Games)

　　Fan Yingying is a student of Guangzhou Tourism Business Vocational School.

　　22. Building metal structure project

　　Xie Yike is a student of Guangzhou Shipyard Technical School.

　　23. Welding project (selected by National Games)

　　Zhang Quanqing is a student of Guangzhou Shipyard Technical School.

　　24. Body repair project

　　Liang Ruiqi is a student of Shenzhen No.2 Senior Technical School.

　　25. Welding project

　　Employees of Zhu Ruifeng Zhongjian Electric Power Construction Co., Ltd.

　　26. Industry 4.0 Project

　　Yu Xiaolang, employee of Dongguan Technician College

　　Chen Huangxing Dongguan Technician College Staff

　　27. Chemical Laboratory Technology Project

　　Feng Houxi, a student of Zhongshan Technician College　

　　(5) coaches (82).

　　1. Aircraft maintenance project

　　Lei Zhiliang is a teacher of Guangzhou Traffic Technician College.

　　2. Body repair project

　　He Yubing is a teacher of Shenzhen No.2 Senior Technical School.

　　3. Automotive technology projects

　　Fan Yongqiang Deputy Chief, Guangdong Communications Urban Construction Technician College

　　4. Automobile painting project

　　Li Shujun is a teacher of Guangzhou Traffic Technician College.

　　5. Heavy vehicle maintenance project

　　Wang Chaoshuai, teacher of Guangzhou Traffic Technician College

　　6. Freight Forwarding Project

　　Huang Ruiqiong is a teacher of Guangdong Communications Urban Construction Technician College.

　　7. Rail vehicle technology project

　　Guo Junping is a teacher of Guangzhou Traffic Technician College.

　　8. Masonry project

　　Cai Yiqin, a teacher of Guangzhou Construction Engineering Vocational School

　　9. Woodworking project

　　Zhang Jingjing, Director of the World Games Office of Guangzhou Institute of Light Industry Technicians

　　10. Concrete construction projects

　　Chen Junhui is a teacher of Guangzhou Urban Construction Technical School.

　　11. Electrical installation project

　　Li Yanbo, Teacher of Guangzhou Technician College

　　12. Fine Woodworking Project

　　Guan Gaowen, teacher of Guangzhou Institute of Light Industry Technicians.

　　13. Horticultural projects

　　Liu Baichen, teacher of Guangzhou Public Utilities Technician College

　　14. Paint and Decoration Project

　　He Peiyun, Chief of Guangdong Communications Urban Construction Technician College

　　15. Plastering and partition system project

　　Wei Yida is a teacher of Guangzhou Construction Engineering Vocational School.

　　16. Pipeline and heating project

　　Teacher of Guangzhou Public Utility Technician College, Li Zhiqiang

　　17. Refrigeration and air conditioning projects

　　Xian Xingwen, a teacher of Guangzhou Industry and Trade Technician College.

　　18. Tile veneer project

　　Chen Zifeng, a teacher of Guangzhou Construction Engineering Vocational School

　　19. Building information modeling project

　　Gu Juanni, Director of Guangdong Communications Urban Construction Technician College

　　20. CNC milling project

　　Yang Denghui, teacher of Guangdong Mechanical Technician College

　　21. CNC car project

　　Pan Zhuocheng is a teacher of Guangdong Mechanical Technician College.

　　22. Building metal structure project

　　Zou Bin, Head of Teaching and Research Department of Guangzhou Shipyard Technical School

　　23. Electronic technology projects

　　Zeng Weiye is a teacher of Guangdong Technician College.

　　24. Industrial control projects

　　Jiang Guang Teacher of Guangzhou Electromechanical Technician College

　　25. Industrial machinery projects

　　Tang Peiqiang, teacher of Guangdong Mechanical Technician College

　　26. Manufacturing Team Challenge Project

　　Chen Yonghuan, teacher of Guangdong Mechanical Technician College

　　27.CAD mechanical design project

　　Lin Zesheng is a teacher of Guangzhou Industry and Trade Technician College.

　　28. Electromechanical integration project

　　Lin Jianbin, a teacher of Guangdong Lingnan Industrial and Commercial First Technician College.

　　29. Mobile robot project

　　Liu Huan, a teacher of Guangzhou Electromechanical Technician College

　　Zhang Anfu, Teacher of Guangzhou Industry and Trade Technician College

　　30. Plastic mold project

　　Teacher of Zhang Zhibin Guangdong Mechanical Technician College

　　31. Prototyping project

　　Huang Fengjie, teacher of Guangzhou Technician College

　　32. Welding Project (Selection of World Games and Selection of National Games)

　　Cheng Kehui, employee of Zhongjian Electric Power Construction Co., Ltd.

　　33. Water treatment technology project

　　Wei Haixiang, teacher of Zhongshan Technician College

　　34. Chemical laboratory technology project

　　Liang Shiyu is a teacher of Zhongshan Technician College.

　　35. Additive manufacturing project

　　Zeng Haibo, teacher of Guangdong Mechanical Technician College

　　36. Industrial design technology projects

　　Director, Teaching and Research Section, shenzhen institute of technology School of Design, Xiufeng Wang

　　37. Industry 4.0 Project

　　Qiu Zhiqiang, teacher of Dongguan Technician College

　　38. Photoelectric technology project

　　Shen Xiaoxia, a teacher of Shenzhen Institute of Information Technology

　　39. Renewable energy projects

　　Xue Lin, teacher of Guangdong Technician College

　　40. Robot system integration project

　　Zhang Shanyan, teacher of Guangzhou Electromechanical Technician College

　　41. Information network wiring project

　　Yang Yibin, Director of Guangdong Institute of Light Industry Technicians

　　42. Network system management project

　　Huang Daojin, a teacher of Guangzhou Industry and Trade Technician College

　　43. Business software solution project

　　Cao Xiaoping, Director of Guangzhou Industry and Trade Technician College

　　44. Print media technology project

　　Chen Huichang, Teacher shenzhen institute of technology

　　45. Website design and development project

　　Li Qian, a teacher of Guangzhou Industry and Trade Technician College

　　46. Cloud computing projects

　　Su Xiangyu, Director of shenzhen institute of technology Cloud Computing Teaching and Research Section

　　47. Network security project

　　Peng Jin, teacher of Guangdong Technician College

　　48. Mobile application development projects

　　Ye Chonghan, a teacher of Guangzhou Industry and Trade Technician College.

　　49. Fashion technology project

　　Li Shaoping, teacher of Guangzhou Baiyun Industrial and Commercial Technician College

　　50. Floriculture project

　　Xie Lijuan, Vice President of shenzhen polytechnic College of Chemistry and Biotechnology

　　51. Graphic design technology project

　　Xie Zhen, Director of the Teaching and Research Section of shenzhen institute of technology Institute of Design.

　　52. Jewelry processing project

　　Zhang Sujin is a teacher of Shunde Vocational and Technical College.

　　53. Commodity display technology project

　　Lin Yin, teacher of Guangzhou Academy of Fine Arts

　　54.3D digital game art project

　　Teacher of shenzhen institute of technology School of Design, Zhang Xiaodong

　　55. Baking project

　　Zhuang Qiongfang is a teacher of Dongguan Technician College.

　　56. Beauty projects

　　Teacher of Guangdong Institute of Light Industry Technicians, Zheng Meiyan

　　57. Sugar Art/West Point Production Project

　　Li Caiping, Teacher of Zhongshan Technician College

　　58. Cooking (western food) project (selection of World Games and selection of National Games)

　　Zou Yuhang is a teacher of Guangzhou Tourism Business Vocational School.

　　59. Hairdressing project

　　Hao Guanghong is a teacher of Guangzhou Tourism Business Vocational School.

　　60. Health and social care projects

　　Luo Shaolong, teacher of Guangzhou Institute of Light Industry Technicians

　　61. Restaurant services

　　Liang Yuanjian, a teacher of Guangzhou Institute of Light Industry Technicians

　　62. Hotel reception project

　　Lu Jing, Director of shenzhen polytechnic Hotel Management.

　　63. CNC car project (selected by National Games)

　　Zeng Haojie, teacher of Guangdong Mechanical Technician College

　　64. CNC Milling Project (Selected by National Games)

　　Li Yexiao is a teacher of Guangdong Mechanical Technician College.

　　65. Electrician project (selected by National Games)

　　Wang Zan is a teacher of Guangdong Lingnan First Technician College of Industry and Commerce.

　　66. Assembly fitter project (selected by National Games)

　　Zhang Shuilian is a teacher of Guangdong Technician College.

　　67. Electronic Technology Project (Selected National Games)

　　Qiu Jifeng, teacher of Guangdong Technician College

　　68.CAD mechanical design project (selected by National Games)

　　Tan Weichuang is a teacher of Guangzhou Industry and Trade Technician College.

　　69. Automobile maintenance project (selected by China National Games)

　　Liu Jinchuang is a teacher of Guangdong Communications Urban Construction Technician College.

　　70. Intelligent Technology Project of New Energy Vehicles (Selected by National Games)

　　Yin Xiangyang, teacher of Guangzhou Electromechanical Technician College

　　71. Woodworking Project (Selected National Games)

　　Liu Zhiheng, a teacher of Guangzhou Institute of Light Industry Technicians

　　72. Masonry Project (Selected by National Games)

　　Zheng Lihong, a teacher of Guangzhou Construction Engineering Vocational School

　　73. Interior Decoration Design Project (Selected by National Games)

　　Liang Jiasheng, teacher of Guangdong Communications Urban Construction Technician College

　　74. Network System Management Project (Selected National Games)

　　Wu Yueshan, teacher of Guangzhou Industry and Trade Technician College

　　75. Internet of Things Technology Project (Selected National Games)

　　Chen Waiping, Deputy Director of Guangdong Technician College

　　76. Information Network Wiring Project (Selected by National Games)

　　Huang Yiming, a teacher of Guangdong Institute of Light Industry Technicians

　　77. Jewelry Processing Project (Selected by National Games)

　　Ningshuiqing Guangzhou Nanhua Industry and Trade Senior Technical School Teacher

　　78. Health Care Project (Selected by National Games)

　　Wang Xiaocong, Senior Lecturer, Guangzhou Institute of Light Industry Technicians

　　79. Restaurant Services (Selected National Games)

　　Teacher Guo Na guangzhou institute of technology

　　80. Baking Project (Selected by National Games)

　　Jiang Yanying Dean of School of Food Science and Engineering, Dongguan Technician College

　　81. Social Sports Guidance (Fitness) Project (Selected National Games)

　　Zhijun Zhou, Teacher of Physical Education College of Guangzhou University.

　　(six) technical guidance experts (81).

　　1. Aircraft maintenance project

　　Wang Lanbin, Teacher of Guangzhou Traffic Technician College

　　2. Body repair project

　　Zhang Hua, a teacher of Shenzhen No.2 Senior Technical School

　　3. Automotive technology projects

　　Qin Qiwu, teacher of Guangdong Communications Urban Construction Technician College

　　4. Automobile painting project

　　Chen Jinhui, teacher of Guangzhou Traffic Technician College

　　5. Heavy vehicle maintenance project

　　Wang Shangjun, Director of Guangzhou Traffic Technician College

　　6. Freight Forwarding Project

　　Sun Qiaoling Deputy Chief, Guangdong Communications Urban Construction Technician College

　　7. Rail vehicle technology project

　　Huang Luoning, teacher of Guangzhou Traffic Technician College

　　8. Masonry project

　　Lin Xiaobin, a teacher of Guangzhou Construction Engineering Vocational School

　　9. Woodworking project

　　Wu Xiaojin, teacher of Guangzhou Institute of Light Industry Technicians.

　　10. Concrete construction projects

　　Xiao Chuanghai, Vice President of Guangzhou Urban Construction Technical School

　　11. Electrical installation project

　　Chen Xiantong is a teacher of Guangzhou Technician College.

　　12. Fine Woodworking Project

　　Zhai Zixi is a teacher of Guangzhou Institute of Light Industry Technicians.

　　13. Horticultural projects

　　Yang Lei, Director of Urban Construction Department of Guangzhou Public Utilities Technician College

　　14. Paint and Decoration Project

　　Deng Tai, Chief of Guangdong Communications Urban Construction Technician College

　　15. Plastering and partition system project

　　Wu Xiantao, a teacher of Guangzhou Construction Engineering Vocational School

　　16. Pipeline and heating project

　　Deng Mingjie, teacher of Guangzhou Public Utilities Technician College

　　17. Refrigeration and air conditioning projects

　　Lin Xiaoyue, Deputy Director of Guangzhou Industry and Trade Technician College

　　18. Tile veneer project

　　Qin Moufu is a teacher of Guangzhou Construction Engineering Vocational School.

　　19. Building information modeling project

　　Zhang Haixia Deputy Director, Department of Architectural Engineering, Guangdong Communications Urban Construction Technician College

　　20. CNC milling project

　　Lin Jinsheng, teacher of Guangdong Mechanical Technician College

　　21. CNC car project

　　Yu Yuanjie, teacher of Guangdong Mechanical Technician College

　　22. Building metal structure project

　　Xie Heqing, President of Guangzhou Shipyard Technical School

　　23. Electronic technology projects

　　Director of Guangdong Technician College, Wang Weimin

　　24. Industrial control projects

　　Yao Zhonghua, teacher of Guangzhou Electromechanical Technician College

　　25. Industrial machinery projects

　　Teacher of Zhang Guohua Guangdong Mechanical Technician College

　　26. Manufacturing Team Challenge Project

　　Zhong Shixiong, teacher of Guangdong Mechanical Technician College

　　27.CAD mechanical design project

　　Wu Hongdong, Vice President of Guangzhou Industry and Trade Technician College

　　28. Electromechanical integration project

　　Zhang Songwen is a teacher of Guangdong Lingnan First Technician College of Industry and Commerce.

　　29. Mobile robot project

　　Pang Chun, a teacher of Guangzhou Electromechanical Technician College

　　30. Plastic mold project

　　Teacher of Li Weiguo Guangdong Mechanical Technician College

　　31. Prototyping project

　　Teacher of Guangzhou Technician College in Zhao Xiaoxia

　　32. Welding project

　　Zeng Lichong, Director of Guangzhou Shipyard Technical School

　　33. Water treatment technology project

　　Lai Huizhen, teacher of Zhongshan Technician College

　　34. Chemical laboratory technology project

　　Ru Zhenguang, teacher of Zhongshan Technician College

　　35. Additive manufacturing project

　　Teacher of Zhang Zhikun Guangdong Mechanical Technician College

　　36. Industrial design technology projects

　　Wang Fangliang, Deputy Director of Art Department of Shenzhen University

　　37. Industry 4.0 Project

　　Li Ying is a teacher of Dongguan Technician College.

　　38. Photoelectric technology project

　　Xia Linzhong, Vice President of School of Electronics and Communication, Shenzhen Institute of Information Technology

　　39. Renewable energy projects

　　Chen Shisheng is a teacher of Guangdong Technician College.

　　40. Robot system integration project

　　Lin Qinshi is a teacher of Guangzhou Electromechanical Technician College.

　　41. Information network wiring project

　　Ruan Weizhuo, teacher of Guangdong Institute of Light Industry Technicians

　　42. Network system management project

　　Li Qunjia is a teacher of Guangzhou Industry and Trade Technician College.

　　43. Business software solution project

　　Zhang Zeguang, Teacher of Guangzhou Industry and Trade Technician College

　　44. Print media technology project

　　Yang Guangyi, Dean of shenzhen institute of technology School of Communication Engineering

　　45. Website design and development project

　　Chen Wuchai, Deputy Director of Guangzhou Industry and Trade Technician College

　　46. Cloud computing projects

　　Li Wenyuan, Deputy Director of Guangzhou Industry and Trade Technician College

　　47. Network security project

　　Zhang Huanming, teacher of Guangdong Technician College

　　48. Mobile application development projects

　　Zhao Qinde, Director of Guangzhou Industry and Trade Technician College

　　49. Fashion technology project

　　Jiang Shaorong, Director of Clothing Department of Guangzhou Baiyun Industrial and Commercial Technician College

　　50. Floriculture project

　　Ding Zhiyin, teacher of shenzhen polytechnic Institute of Chemistry and Biotechnology.

　　51. Graphic design technology project

　　Xu Weixiong, Dean of shenzhen institute of technology School of Design

　　52. Jewelry processing project

　　Wu Huazhou, Vice President of Guangzhou Nanhua Industry and Trade Senior Technical School

　　53. Commodity display technology project

　　Yang Ketong, a teacher of Guangdong Institute of Light Industry Technicians

　　54.3D digital game art project

　　Wen Hao, Director of the Teaching and Research Section of shenzhen institute of technology School of Design.

　　55. Baking project

　　Chen Xiquan, Vice President of School of Food Science and Engineering, Dongguan Technician College

　　56. Beauty projects

　　Xiang Sujie, Director of Guangdong Institute of Light Industry Technicians

　　57. Sugar Art/West Point Production Project

　　Teacher of Zhongshan Technician College, Gao Xiaolong

　　58. Cooking (western food) project

　　Gu Guoqing is a teacher of Guangzhou Tourism Business Vocational School.

　　59. Hairdressing project

　　Tan Bin, Chief of Training Section, Guangzhou Tourism Business Vocational School

　　60. Health and social care projects

　　Yan Wantong is a teacher of Guangzhou Institute of Light Industry Technicians.

　　61. Restaurant services

　　Tong Yali, Senior Lecturer, Guangzhou Institute of Light Industry Technicians

　　62. Hotel reception project

　　Shi Qiang, Vice President of shenzhen polytechnic School of Management

　　63. CNC car project (selected by National Games)

　　Chen Zhimin, teacher of Guangdong Mechanical Technician College

　　64. CNC Milling Project (Selected by National Games)

　　Tian Zhenji, teacher of Guangdong Mechanical Technician College

　　65. Electrician project (selected by National Games)

　　Zeng Jian is a teacher of Guangdong Lingnan First Technician College for Industry and Commerce.

　　66. Assembly fitter project (selected by National Games)

　　Cao Yong, Director of Guangdong Technician College

　　67. Electronic Technology Project (Selected National Games)

　　Director of Guangdong Technician College, Zhang Guoliang

　　68.CAD mechanical design project (selected by National Games)

　　Zhai Enmin, a fifth-level employee of Guangzhou Industry and Trade Technician College.

　　69. Automobile maintenance project (selected by China National Games)

　　Wu Peijian, teacher of Guangdong Communications Urban Construction Technician College

　　70. Intelligent Technology Project of New Energy Vehicles (Selected by National Games)

　　He Hanming is a teacher of Guangzhou Electromechanical Technician College.

　　71. Woodworking Project (Selected National Games)

　　Pan Yongjian, a teacher of Guangzhou Institute of Light Industry Technicians

　　72. Masonry Project (Selected by National Games)

　　Liang Zhibin, a teacher of Guangzhou Construction Engineering Vocational School

　　73. Interior Decoration Design Project (Selected by National Games)

　　Lin Jianghong, teacher of Guangdong Communications Urban Construction Technician College

　　74. Network System Management Project (Selected National Games)

　　Deputy Director, Guangzhou Industry and Trade Technician College, Chen Jingjun

　　75. Internet of Things Technology Project (Selected National Games)

　　Zheng Weizhen, a teacher of Guangdong Technician College

　　76. Information Network Wiring Project (Selected by National Games)

　　Teacher of Guangdong Institute of Light Industry Technicians, Liu Dongdong

　　77. Jewelry Processing Project (Selected by National Games)

　　Feng Quanen, teacher of Guangzhou Nanhua Industry and Trade Senior Technical School

　　78. Health Care Project (Selected by National Games)

　　Li Yiting, Senior Lecturer, Guangzhou Institute of Light Industry Technicians

　　79. Restaurant Services (Selected National Games)

　　Kong Xianghua, General Manager of Guangzhou Xinghewan Peninsula Hotel

　　80. Baking Project (Selected by National Games)

　　Dragon Beauty Teacher of Dongguan Technician College

　　81. Social Sports Guidance (Fitness) Project (Selected National Games)

　　Zhao Yizhuo, Vice President of School of Continuing Education, Guangdong Sports Vocational and Technical College

　　II. List of Commendations for Running the Games

　　(1) Games-hosting staff (190).

　　Chen Huang, Deputy Director, General Office of Guangdong Provincial Government, Comprehensive Division II

　　Yang Fang, Deputy Director of Information Department of Propaganda Department of Guangdong Provincial Party Committee

　　Wang Qian, cadre of Information Office of Propaganda Department of Guangdong Provincial Party Committee

　　Zeng Youyi, Deputy Director of Budget Department of Guangdong Provincial Department of Finance

　　Liu Yushi, the second-level director of the Social Security Department of Guangdong Provincial Department of Finance

　　Jiang Fei, second-level director of the Art Department of Guangdong Provincial Department of Culture and Tourism

　　Gao Yan, Deputy Director of Health Bureau of Guangdong Provincial Health and Wellness Committee

　　Deng Susan, the third-level director of the Emergency Support and Plan Management Department of Guangdong Provincial Emergency Management Department.

　　Yao Jiong, Deputy Director of Fire Prevention Supervision Department of Guangdong Provincial Fire Rescue Corps

　　Li Yehui, Deputy Director of Guangdong Volunteer Action Command Center

　　Guo Xiangyu, reporter from Guangdong-Hong Kong-Macao Greater Bay Area Headquarters of China Central Radio and Television.

　　Liang Jiamin, Second Investigator, guangdong provincial department of human resources and social security Policy Research Office

　　Qiu Jing, Director of guangdong provincial department of human resources and social security Propaganda Department

　　Hou Wenxiang is a cadre at the official level in guangdong provincial department of human resources and social security office.

　　Jiang Geling, Deputy Director of guangdong provincial department of human resources and social security Finance Department

　　Gao Chao, Deputy Director of guangdong provincial department of human resources and social security Finance Department

　　Tao Zehui, the third-level director of guangdong provincial department of human resources and social security Finance Department.

　　Shi Chao, Deputy Director of guangdong provincial department of human resources and social security Talent Development Department

　　Wen Shirang is a first-class researcher of guangdong provincial department of human resources and social security Vocational Capacity Building Department.

　　Chen Junchuan, Second-level Investigator, guangdong provincial department of human resources and social security Vocational Capacity Building Department.

　　Zhang Qin, Deputy Director of guangdong provincial department of human resources and social security Vocational Capacity Building Division

　　Bao Bin, the second-level director of guangdong provincial department of human resources and social security Vocational Capacity Building Department.

　　Liu Qigang, Director of guangdong provincial department of human resources and social security Technician Education Management Office

　　Lin Qi, Deputy Director of guangdong provincial department of human resources and social security Technician Education Management Office

　　Zhang Chuanyu, First-level Director of guangdong provincial department of human resources and social security Technician Education Management Office

　　Li Shangjun, Director of guangdong provincial department of human resources and social security Wage and Welfare Department　

　　Ye Lei, Director of Guangdong Vocational Skills Service Guidance Center

　　He Xiuwen, Deputy Director of Guangdong Vocational Skills Service Guidance Center

　　Yang Fan, Deputy Director of Guangdong Vocational Skills Service Guidance Center

　　Zeng Ying, Chief of Guangdong Vocational Skills Service Guidance Center

　　Huang Weibai, Deputy Chief, Guangdong Vocational Skills Service Guidance Center

　　Xing Shidan, Deputy Chief, Guangdong Vocational Skills Service Guidance Center

　　Zhang Peiye is a cadre at the official level of Guangdong Vocational Skills Service Guidance Center.

　　Chen Feng, Director of Guangdong Vocational and Technical Teaching and Research Section

　　Chen Zhigang, Deputy Director of Guangdong Vocational and Technical Teaching and Research Section

　　Cao Guoping, Deputy Researcher, Guangdong Vocational and Technical Teaching and Research Section

　　Longli, Chief of Guangdong Vocational and Technical Teaching and Research Section

　　Liu Jiecao, staff of guangdong provincial department of human resources and social security Municipal Affairs Service Center

　　Yu Yiqun is a cadre of Guangdong Provincial Labor Relations Coordination Center.

　　Chen Suwu, Director of Guangdong Vocational Training Bureau

　　Xiong Liyi, Deputy Director of Guangdong Vocational Training Bureau

　　Qiu Lu, Director of Guangdong Vocational Training Bureau Office

　　Zhou Zhikui, Party Secretary of Guangdong Technician College

　　Huang Cunzu, Deputy Secretary of the Party Committee of Guangdong Technician College

　　Deng Wencan, Director of Guangdong Technician College

　　Li Yong, Director of Guangdong Technician College

　　Director of Guangdong Technician College, Li Yongzhong

　　Xiong Shishi, Chief of Guangdong Technician College

　　Chen Tao, teacher of Guangdong Technician College

　　Ding Li, teacher of Guangdong Technician College

　　Tan Xinhui, teacher of Guangdong Technician College

　　Yue Xiangqian, Party Secretary of Guangdong Institute of Light Industry Technicians

　　Chen Yuan, Vice President of Guangdong Institute of Light Industry Technicians

　　Liu Yixing, Director of Guangdong Institute of Light Industry Technicians

　　Li Guangzhong, Director of Guangdong Institute of Light Industry Technicians

　　Zhao Wenyin, teacher of Guangdong Institute of Light Industry Technicians

　　Luo Jiajin, teacher of Guangdong Institute of Light Industry Technicians

　　Feng Weiyuan, Party Secretary of Guangdong Mechanical Technician College

　　Li Zuozhuan, Vice President of Guangdong Mechanical Technician College

　　Li Zhiqiang, Director of the Office of Guangdong Mechanical Technician College

　　Li Ming, Director of Guangdong Mechanical Technician College

　　Zhou Yuju, Deputy Director of Guangdong Mechanical Technician College Office

　　Chen Jianli, Deputy Director of Guangdong College of Mechanical Technicians.

　　Zhang Zhen, Deputy Director of Guangdong Mechanical Technician College

　　Wu Qinhong, Deputy Chief, Guangdong Mechanical Technician College

　　Wen Shubin, teacher of Guangdong Mechanical Technician College

　　Zhan Zhiyuan, teacher of Guangdong Mechanical Technician College

　　Wang Huaxiong, teacher of Guangdong Mechanical Technician College

　　Zheng Yuhui, teacher of Guangdong Mechanical Technician College

　　Chen Yu, a teacher of Guangdong Mechanical Technician College

　　Liao Xiancai, Vice President of Guangdong Communications Urban Construction Technician College

　　Cai Shaonan, Vice President of Guangdong Communications Urban Construction Technician College

　　Liu Jun, Vice President of Guangdong Communications Urban Construction Technician College

　　Zhu Jinhui, Chief of Guangdong Communications Urban Construction Technician College

　　Li Liqin, Chief of Guangdong Communications Urban Construction Technician College

　　Shen Zhongjie, Head of Teaching and Research Department of Guangdong Communications Urban Construction Technician College

　　Deng Huasheng, teacher of Guangdong Communications Urban Construction Technician College　

　　Zheng Wei, a teacher of Guangdong Communications Urban Construction Technician College

　　Liang Xiangjing, teacher of Guangdong Communications Urban Construction Technician College

　　Liu Xiang, a teacher of Guangdong Communications Urban Construction Technician College

　　Zhang Zhuqiang, Vice President of Guangdong Lingnan Industrial and Commercial First Technician College

　　Deng Yazhen is a teacher of Guangdong Lingnan First Technician College of Industry and Commerce.

　　Ye Zijin is a teacher of Guangdong Lingnan First Technician College for Industry and Commerce.

　　Lai Xiuzhen, a teacher of Guangdong Lingnan Industrial and Commercial First Technician College.

　　Tian Lin, Vice President of Guangdong Southern Technician College

　　Lu Yi, Vice President of Guangdong Sports Vocational and Technical College

　　Zou Chao, Head of Continuing Education College of Guangdong Sports Vocational and Technical College

　　Deputy Director, Comprehensive Supervision Department, Guangzhou Municipal Health and Wellness Committee, Li Hailin

　　Xie Hewei, Deputy Squadron Leader of Public Security Management Brigade, Haizhu District Branch of Guangzhou Public Security Bureau

　　Wang Quan, Deputy Squadron Leader of No.3 Middle Team of Public Security Management Brigade, Tianhe District Branch of Guangzhou Public Security Bureau, and second-class sheriff.

　　Chief, Emergency and Plan Management Section, Haizhu District Emergency Management Bureau, Guangzhou City, Chen Yongming

　　Zheng Haorui, junior professional and technical post of Yuexiu District Brigade of Guangzhou Fire Rescue Detachment.

　　Tao Xu, Director of Vocational Capacity Building Division of Guangzhou Human Resources and Social Security Bureau

　　Xia Xiaodong Director, Technical Education Management Office, Guangzhou Human Resources and Social Security Bureau

　　Yin Yi, Director of Guangzhou Vocational Skills Appraisal Guidance Center

　　Zhou Qun, Director of Guangzhou Vocational Skills Appraisal Guidance Center

　　Lin Heng, Deputy Director of Guangzhou Vocational Skills Appraisal Guidance Center

　　Huang Hua, Deputy Director of Guangzhou Vocational Skills Appraisal Guidance Center

　　Lei Jianhui, employee of Guangzhou Vocational Skills Appraisal Guidance Center

　　Sui Hong, Grade 5 Staff of Guangzhou Personnel Testing Center

　　Wang Zuogen, Party Secretary of Guangzhou Technician College

　　Vice President of Guangzhou Technician College, Liu Haibo

　　Chen Shi, Vice President of Guangzhou Technician College

　　Liu Yi, Deputy Director of Guangzhou Technician College Skills Competition Center

　　Liao Dongqing, Secretary of the Youth League Committee of Guangzhou Technician College

　　Wang Lantao, Teacher of Guangzhou Technician College

　　Tang Weiqun, Dean of Guangzhou Industry and Trade Technician College

　　Zeng Wei, Vice President of Guangzhou Industry and Trade Technician College

　　Zhong Xiuping, Vice President of Guangzhou Industry and Trade Technician College

　　Zhang Lifang, Vice President of Guangzhou Industry and Trade Technician College

　　Chen Fengzhen, Director of Guangzhou Industry and Trade Technician College

　　Chen Zhijia, Director of Guangzhou Industry and Trade Technician College

　　Director of Guangzhou Industry and Trade Technician College, Liu Chiping

　　Deputy Director, Guangzhou Industry and Trade Technician College, Yang Lili

　　Teacher of Linchu Town Guangzhou Industry and Trade Technician College

　　Zhong Jianwei, teacher of Guangzhou Industry and Trade Technician College

　　Lai Shenggui, a teacher of Guangzhou Industry and Trade Technician College

　　Yi Jiayi, a teacher of Guangzhou Industry and Trade Technician College

　　Yang Min, Dean of Guangzhou Electromechanical Technician College

　　Lu Chusheng, Vice President of Guangzhou Electromechanical Technician College

　　Zheng Weihao, teacher of Guangzhou Electromechanical Technician College

　　Wang Fei, a teacher of Guangzhou Electromechanical Technician College

　　Teacher of Guangzhou Electromechanical Technician College, Zhang Yaowen

　　Li Yang, a teacher of Guangzhou Electromechanical Technician College

　　Chen Li, a teacher of Guangzhou Electromechanical Technician College

　　Zou Jing, Party Secretary of Guangzhou Institute of Light Industry Technicians

　　Chen Yanhuai, Senior Lecturer, Guangzhou Institute of Light Industry Technicians

　　Mao Ping Senior Lecturer, Guangzhou Institute of Light Industry Technicians

　　Dong Yunjie Lecturer, Guangzhou Institute of Light Industry Technicians

　　Chen Xin, a teacher of Guangzhou Light Industry Technician College.

　　Ma Ruiting Lecturer, Guangzhou Institute of Light Industry Technicians

　　Tang Liangliang, teacher of Guangzhou Institute of Light Industry Technicians

　　Xu Jinli, Director, World Games Office, Guangzhou Institute of Light Industry Technicians

　　Liao Ying, Director, World Games Office, Guangzhou Institute of Light Industry Technicians

　　Cheng Zhenyang, Dean of Guangzhou Public Utilities Technician College

　　Liu Yi, Vice President of Guangzhou Public Utilities Technician College

　　Zhang Kunxiao, Director of Academic Affairs Office of Guangzhou Public Utilities Technician College

　　Wang Yudong, Teacher of Guangzhou Public Utilities Technician College

　　Ren Huixia, Dean of Guangzhou Traffic Technician College

　　He Zijian, teacher of Guangzhou Traffic Technician College

　　Liao Zhongqing, teacher of Guangzhou Traffic Technician College　

　　Wang Fengxiang, teacher of Guangzhou Traffic Technician College

　　Peng Zeming is a teacher of Guangzhou Traffic Technician College.

　　Zhou Qiang Assistant to the President of Guangzhou Baiyun Industrial and Commercial Technician College

　　Gong Ligen, Director, Department of Clothing, Guangzhou Baiyun Industrial and Commercial Technician College

　　Pan Xiaomei, Deputy Director, Clothing Department, Guangzhou Baiyun Industrial and Commercial Technician College

　　Ye Qiang, President of Guangzhou Nanhua Industry and Trade Senior Technical School

　　Wei Yuan Deputy Director of Academic Affairs Office of Guangzhou Nanhua Industry and Trade Senior Technical School

　　Assistant to the Principal of Turao Guangzhou Nanhua Industry and Trade Senior Technical School

　　Ye Zhong, President of Guangzhou Urban Construction Technical School

　　Fan Zhe, Chief of Guangzhou Urban Construction Technical School

　　Lao Qing, former director of Guangzhou Shipyard Technical School

　　Zeng Qixiong, Director of Technical School of Guangzhou Shipyard

　　Liu Chunping, Head of Teaching and Research Department of Guangzhou Shipyard Technical School

　　Teacher of Yu Guoping Guangzhou Shipyard Technical School

　　Chen Lijing, President of Guangzhou Construction Engineering Vocational School

　　He Jiangchun, Vice President of Guangzhou Construction Engineering Vocational School

　　Chen Jinxing, Chief of Guangzhou Construction Engineering Vocational School

　　Wu Yingnan, Chief of Guangzhou Construction Engineering Vocational School

　　Ye Xiaobo, Deputy Chief, Guangzhou Construction Engineering Vocational School

　　Chen Yiping, Vice President of Guangzhou Tourism Business Vocational School

　　Ma Jianxiong is a teacher of Guangzhou Tourism Business Vocational School.

　　Peng Zhihui is a teacher of Guangzhou Tourism Business Vocational School.

　　Peng Jian is a teacher of Guangzhou Tourism Business Vocational School.

　　Deputy Director of Laikang Shenzhen Vocational Skills Appraisal and Guidance Office

　　Guan Mingxiang Dean, School of Electronics and Communication, Shenzhen Institute of Information Technology

　　Full-time teacher of Zhou Zhiwen Shenzhen Institute of Information Technology

　　Li Bing, Director of shenzhen polytechnic Academic Affairs Office

　　Ye Xue, teacher of shenzhen polytechnic Institute of Chemistry and Biotechnology.

　　Yuan Jun, Director of shenzhen institute of technology Skills Competition Office

　　Chen Pin, Director of General Office of shenzhen institute of technology Institute of Design

　　Lai Daoguang, teacher of shenzhen institute of technology School of Design.

　　Teacher of Puye shenzhen institute of technology School of Design

　　Zhong Fengliang, Teacher shenzhen institute of technology

　　Jiao Yu shenzhen institute of technology teacher

　　Meng Xia shenzhen institute of technology teacher

　　Luo Dechao, President of Shenzhen No.2 Senior Technical School

　　Liu Kun, Head of Competition Work of Shenzhen No.2 Senior Technical School

　　Li Gang is a teacher of Shenzhen No.2 Senior Technical School.

　　Feng Qilian Assistant to the President of Zhuhai Technician College

　　Liu Bo, Deputy Director of Modern Service Department of Zhuhai Technician College

　　Zhi Li and Vice President of Dongguan Technician College.

　　Liu Huiqiang, Director of Competition Office of Dongguan Technician College

　　Miao Rilin, Director of Food Department, School of Food Science and Engineering, Dongguan Technician College

　　Chen Xicai, Director of Technology Center of Intelligent Manufacturing College of Dongguan Technician College

　　Tan Chun, Vice President of Zhongshan Technician College

　　Fu Sha, Director of Academic Affairs Office of Zhongshan Technician College

　　Liang Haizhen, Department of Electrical Application, Zhongshan Technician College

　　Ling Xingcheng, Head of the Department of Food and Chemical Engineering, Zhongshan Technician College

　　Cai Ming, Executive Manager of Yemai Wenlv Education (Shenzhen) Co., Ltd.

　　(two) technical support and implementation support units (26).

　　Guangdong province vocational skills service guidance center

　　guangdong technician institute

　　Guangdong light industry technician college

　　guangdong machinery technician college

　　Guangdong province traffic urban construction technician college

　　guangdong province south of the five ridges business first technician college

　　guangdong vocational institute of sports

　　Guangzhou technician college

　　Guangzhou Industry & Trade Technician College

　　Guangzhou electromechanical technician college

　　Guangzhou light industry technician college

　　guangzhou city public utilities technician college

　　Guangzhou Traffic Technician College

　　Guangzhou Baiyun Industrial and Commercial Technician College

　　Guangzhou nanhua industry & trade senior technician school

　　Guangzhou urban construction skilled workers school

　　Guangzhou shipyard skilled workers school

　　Guangzhou constructional engineering vocational school

　　guangzhou vocational school of tourism and business

　　shenzhen technician institute

　　Shenzhen 2 nd senior technician school

　　Shenzhen Institute of Information Technology

　　Shenzhen Polytechnic

　　Zhuhai technician college

　　Dongguan technician college

　　zhongshan technician college

　　(3) Organizers and relevant departments (14).

　　guangzhou municipal government

　　guangdong provincial department of human resources and social security

　　Publicity Department of Guangdong Provincial Party Committee

　　Education Department of Guangdong

　　Guangdong Provincial Public Security Department

　　Guangdong Provincial Finance Department

　　Guangdong Provincial Department of Culture and Tourism

　　Guangdong Provincial Health and Wellness Committee

　　Guangdong Provincial Emergency Management Department

　　Guangdong province fire rescue corps

　　Guangdong Provincial Committee of Communist Youth League

　　Central radio and television reception desk Guangdong-Hong Kong-Macao Greater Bay Area head office

　　guangzhou municipal bureau of human resources and social security

　　Shenzhen Human Resources and Social Security Bureau

Digital inventory shows vitality in the flow of Spring Festival travel rush in 2023

　　　　　　 CCTV News:Spring Festival travel rush ended on February 15th, 2023, and the data released yesterday (February 16th) by the Spring Festival travel rush Work Class of the State Council Joint Prevention and Control Mechanism. In 2023, there were 40 days in Spring Festival travel rush, and the total social mobility was about 4.733 billion person-times. Among them, the business passenger traffic was about 1.595 billion passengers, an increase of 50.5% over the same period in 2022 and a recovery to 53.5% in the same period in 2019.

In terms of railways, the data released by China State Railway Group Co.,Ltd. yesterday showed that during the period of Spring Festival travel rush, the national railways sent a total of 348 million passengers, which has now recovered to 85.5% of the same period in 2019.

In China State Railway Group Co.,Ltd. Transportation Dispatching Command Hall, the reporter saw the curve of Spring Festival travel rush passenger flow displayed on the big screen. This red line represents the passenger flow this year, which has been greatly improved compared with last year. In 40 days in Spring Festival travel rush, the national railways sent a total of 348 million passengers, with an average of 8.7 million passengers per day, including 11 days with more than 10 million passengers per day.

Qiang Lixia, Head of Passenger Transport Marketing Department of China State Railway Group Co.,Ltd. Passenger Transport Department:Before the holiday, family visits and tourist flows were the main ones, and the passenger flows in Beijing, Yangtze River Delta and Pearl River Delta were relatively concentrated. After the holiday, the return flow, work flow and student flow are the main ones, and the passenger flow in Chengdu, Chongqing, Northeast China, Hunan and Hubei is relatively concentrated.

　　　　　　 During the period of Spring Festival travel rush, the national railways operated 9410 passenger trains every day, an increase of 6.8% compared with the same period of 2019, and a total of 2990 night high-speed trains were operated, an increase of 845 trains compared with the same period of 2019, which effectively guaranteed the travel demand of passengers.

This year, while the passenger flow in Spring Festival travel rush has greatly increased, the railway freight volume has also continued to increase, which has provided important support for ensuring the national economy and people’s livelihood and the stable operation of the industrial chain supply chain.

During the period of Spring Festival travel rush, the transportation guarantee of key materials was strong. This is Huangcun Freight Yard, a freight center in Daxing, Beijing. Before the Spring Festival, 100,000 pieces of household appliances, food, department stores, grain and oil and other new year goods arrived here from Guangzhou, enriching the supply of the capital holiday market.

At the same time, Datong-Qinhuangdao Railway, Haoji Railway, Wari Railway and other major coal transportation channels have increased the operation of 10,000-ton trains. During the period of Spring Festival travel rush, 62,000 vehicles were loaded on coal every day, up by 7% year-on-year, ensuring people’s warmth and safety in winter.

　　　　　　 Data show that during the period of Spring Festival travel rush, the national railways loaded 172,000 vehicles daily, up 0.2% year-on-year.

On the highway side, the expressway traffic has exceeded the historical level in the same period, and it has continued to run at a high level.

In Spring Festival travel rush this year, the total traffic of expressway network passengers and trucks reached 1.384 billion vehicles, which was 15.40% and 17.77% higher than that of Spring Festival travel rush in 2022 and 2019, respectively. During the period of Spring Festival travel rush, the number of self-driving trips reached a record high. On January 27th, the number of passenger cars on the expressway reached 60.291 million, a historical peak.

　　　　　　 He Zhigao, Deputy Director of Road Network Management Office of Highway Bureau of Ministry of Transport:In terms of regional distribution, Guangdong, Sichuan, Jiangsu, Zhejiang and other provinces have a large traffic volume within the province, while Hebei, Anhui and other provinces have a large traffic volume across provinces.

　　　　　　 In addition, the daily average traffic volume of trucks in Spring Festival travel rush this year reached 4.67 million, with obvious characteristics of "falling before the holiday and rebounding after the holiday". Especially since February, the truck traffic has recovered rapidly, reaching 5.91 million vehicles per day, increasing by 0.54% and 24.44% respectively compared with the same period in Spring Festival travel rush in 2022 and 2019.

In terms of waterway transportation, data released yesterday showed that in 2023, Spring Festival travel rush sent a total of 22.452 million waterway passengers. Among them, the total passenger traffic of Spring Festival travel rush in Qiongzhou Strait reached a new high.

During the period of Spring Festival travel rush this year, there were 10,405 ro-ro ships, 4,052,000 passengers and 1,027,000 vehicles entering and leaving the Qiongzhou Strait, increasing by 22.3%, 56.4% and 45.9% respectively compared with last year, reaching a record high. In order to cope with the peak passenger flow in Spring Festival travel rush, the maritime department has taken many measures to maintain the safe and smooth water traffic in Qiongzhou Strait.

In terms of civil aviation, the Civil Aviation Administration introduced at the press conference held yesterday that, as the first Spring Festival travel rush after the epidemic prevention and control entered a new stage, the passenger traffic of civil aviation in Spring Festival travel rush increased substantially this year, the transportation of key materials was smooth, and the flights operated smoothly and orderly.

In 40 days in Spring Festival travel rush, 55.23 million passengers were transported by civil aviation, which was 39% higher than that in Spring Festival travel rush last year, and recovered to 76% before the epidemic (2019).

Shang Kejia, Deputy Director of Transportation Department of Civil Aviation Administration:536,000 flights were guaranteed, with an average daily flight of 13,000, up 15% year-on-year, and the recovery ratio exceeded 80%. The average load factor was 74%, up 10 percentage points year-on-year. The normal flight rate was 96%, which was the same as last year and 16 percentage points higher than before the epidemic.

From the perspective of single-day passenger traffic, it reached 1.79 million on January 27, setting a single-day high in the industry since May 6, 2021. In terms of airports, there are 66 airports whose passenger throughput has recovered to more than 90% in the same period of Spring Festival travel rush in 2019, of which 54 airports have recovered to more than 100%. From the perspective of popular routes, the demand for routes between cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Sanya and Chengdu is strong, and Beijing — Sanya and Guangzhou — Shanghai and Shenzhen — The passenger load factor of the top 15 passenger traffic segments such as Chengdu exceeds 85%.

At the end of the retailer, is it media？

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang, original title: "Retail media network, rediscovering the value under the changing situation? 》, the head picture comes from: vision china

Half a year ago, we published an article "Direct or Digital? DTC’s Dilemma and the Way Forward ",which analyzes the difficulties DTC encountered after golden decade, especially Apple’s new privacy policy and Google’s replacement of three-party cookies.(implemented in 2024)It has a direct impact on the accurate advertising model of social media such as Facebook, which leads to the disappearance of classic DTC as the basic premise for the establishment of independent and sustainable business model.

Because the precise locking based on Facebook advertising model basically requires the collection and verification of tripartite data between channels, once the tripartite data cannot be obtained between Apple’s apps and websites through technical means, the past model will face collapse.

However, Facebook and others can’t provide a convincing alternative, and the brand has to find a new way out for this part of advertising.

So the importance of first-hand customers and data is highlighted again in this context.So who has first-hand data? Simply put, it is not someone else, it is a company like Facebook that has a large number of users and user data. Therefore, we can easily understand why they have all made efforts in e-commerce. For example, Facebook/Instagram mentioned several previous e-commerce attempts when the e-commerce business contracted recently:

Facebook hopes to form a commercial "closed loop" with its own first-hand data.(that is, the "closed loop" of advertising effectiveness measurement), judge the user’s purchase link by directly intervening in the transaction without relying on the three-party data, thus completely getting rid of the shackles of Apple’s privacy policy.

Unfortunately, so far, attempts like Facebook have not been successful, and even the e-commerce business has to be contracted because of performance problems. We can also see that,It is difficult to reach the transaction, which makes Facebook’s user data may be sophisticated enough in behavior analysis, but it cannot build a complete business closed loop.

On the other hand, a recent acquisition has attracted our attention.

Hero Cosmetics was acquired.

Hero Cosmetics started in Amazon in 2017, then landed in offline retail stores such as Target, CVS, Ulta Beauty and Urban Outfitters, and launched DTC independent station in 2018.(using Shopify Plus service). Hero’s sales in 2021 was $115 million, its estimated revenue in 2022 was $140 million, and EBITDA in the past 12 months was $45 million.

The purchase price of $630 million means that Hero has become the third Amazon native brand with a purchase price of more than $500 million.(The first two occurred before and after the outbreak of the market boom)It also means 14 times PE, which is quite special in today’s period when listed DTC is still losing money. You know, even SaaS companies, in this year’s situation, the average M&A price is only 3~4 times the annual income.(25 times in previous years).

Hero’s development path is not the traditional typical DTC brand. Although DTC can be said to be one of the components of its business model, it is not the only or mainly dependent model.

In the past, we liked to think of DTC consumer brands as technology companies. For example, companies like Casper seem to have mastered some kind of "technology password", which makes them have the marginal utility and corresponding expansibility of technology companies, but this is not the case.Most DTC companies hold Facebook’s traffic dividend. Once this dividend disappears, these pseudo-technology companies will face the most basic rules of the game in the retail industry: how to achieve profitability is much more important than desperate growth.

The fixed thinking of technology entrepreneurship always pursues the scale of users before considering profits, trying to cover up the losses caused by growth and tell the future prospects of technology companies through the relay of capital. However, once DTC carnival based on venture capital injection and Facebook traffic bonus comes to an abrupt end, it will eventually be unsustainable in the context of deteriorating economic environment, and valuation can only return to the retail industry.

The inspiration of the Hero acquisition is that,DTC is a part of consumer brand strategy, but today it is not enough to support the success of a brand independently.The original intention of DTC is to establish direct connection with customers, but the connection also has efficiency problems. When the connection cost is higher than that of other channels, the brand it has established with other channels will not be competitive enough. What is important is to effectively show itself where customers are.

Nowadays, all costs, including marketing, customer acquisition, performance delivery, are rising, which means that enterprises have to reduce profit margins in an all-round way. In this context, if we rely on a single channel to obtain customers, but we can’t adjust the marketing customer acquisition cost, DTC mode will become a dead knot. After all, the competition faced by retail is not pure online, and the change of cost structure will not affect everyone to the same extent, which is different from the pure online competition of the Internet. Bright star DTC like Peloton also had to choose to enter Amazon.

However, if Facebook’s advertising era is dying, what alternative does brand marketing have? Hero actually gave the direction.

Closed loop of primary data: Amazon’s advertising business

Perhaps the original intention of many DTC brands is to develop independently from retail giants, but Hero’s story is to put DTC fundamentalism.(idealism)Back to reality, Jurhuyu, CEO of Hero Cosmetics, described it this way:

“Amazon、(offline)Retailers and DTC play different roles in omni-channel strategy. Hero uses DTC data to assist Amazon’s decision-making and gain insights from Target to assist DTC innovation. Use Amazon’s operation to influence DTC’s decision. "

"Amazon’s advantage lies in the highest return on advertising, the lowest cost of customer acquisition and the highest repurchase rate."

In short, we can simply summarize Hero’s path as follows:Amaozn—-comprehensive retailer-—DTC.

Ju mentioned Amazon’s advertising advantages, which shocked everyone in 2021. In this year, Amazon’s advertising revenue reached an astonishing $31 billion, with a growth rate of 32% in the fourth quarter, second only to Internet advertising giants Google and Facebook. The volume and growth rate of Amazon’s advertising business are enough to prove the market’s recognition of its advertising platform.

Furthermore, as Amazon continues to try to expand the service scope of its advertising platform and integrate the core demands of DTC consumer brands, such as launching Buy With Prime service, Amazon’s advertising revenue may accelerate.

Why do you say that?

When we combine the display demand of DTC brand with Amazon’s advertising ability, we can imagine another scene that seemed very contradictory in the past:Amazon may become the discovery platform of DTC brand.DTC brand can put "Responsible Brands" advertisement on Amazon website through the indirect way provided by "Buy with Prime" to guide users to their own independent websites.(although it seems that this path is too tortuous at present). For Amazon, which has a large number of consumers and has become the default shopping search engine, it has also become the best opportunity to absorb DTC’s past marketing investment in Facebook and other platforms.

Will this contradict Amazon’s own positioning? I’m afraid Amazon itself is adjusting its relationship with emerging brands and channels and trying to incorporate them into its own territory.(e.g. launch Buy with Prime). The success of Hero, Anke and other brands, and Peloton’s entry into Amazon may all indicate the acceleration of this integration.

Rediscovering the value of RMN

In the retail world, competition will never be absent.

Amazon’s advertising revenue has been concerned by the industry before its financial report was first disclosed. Both Wal-Mart and Target are making similar efforts, and the direction of this effort is RMN.

The so-called RMN, that is, Retail Media Networks.(Retail Media Network, this article is called RMN for short).In fact, retail media has existed for a long time, which is aimed at the presentation of different forms of media when consumers make shopping choices and decisions.

Off-line, from product samples, to in-store display, and then to the advertising space of paper catalogue mailed to home, these are all included in the retail media category. Similarly, in the digital field, brands pay to display their products at the point of sale/terminal.（POS）In order to enhance the possibility of consumers actually buying.

RMN refers to all forms of media management and delivery systems that a retailer can provide.Amazon’s advertising system is a typical example, and large retailers such as Wal-Mart and Target also have their own RMN. Its essence is an advertising platform, which is maintained by retailers themselves and built on the channels and digital assets they own. Both online and offline retailers manage advertising inventory and advertising through RMN at various marketing points in the whole purchase process of consumers.

In other words, large-scale retailers, whether online or offline, have the inherent advantages of first-hand data relative to the brand side. They are the contact points that connect with the end consumers the most and complete the transaction.With the development of technology, every contact point between these retailers and consumers can be digitized, collected and analyzed, and a complete chain can be formed according to the purchase results.

Prior to this, the development of RMN was slow, mainly due to the combination of personal privacy information collected by Facebook and tripartite data, which could meet the needs of the brand under the condition of better cost performance. Today, when this condition no longer exists, the role of RMN is highlighted.

Of course, the reason why RMN began to attract the attention of retailers themselves,In addition to seeing Amazon’s advertising business for many years bring rich rewards, retailers are now facing many challenges, such as supply chain disorder, inventory backlog, inflation and interest rate hikes, insufficient purchasing power, and increased economic recession expectations.For Wal-Mart, Target, Kroger and other large retailers, advertising revenue is the basis to ensure a higher source of gross profit income in chaotic times.

On the other hand,For brand marketing, Apple and Google’s restrictions on private data force the industry to seek alternatives to Facebook based on three-party data.(and similar platforms)Advertising strategy.

In this sense, both the current market situation and the economic situation have created perfect conditions for the rise of RMN. The difficult market environment will inevitably affect the overall advertising budget, which makes the brand have more stringent requirements on input efficiency, and the strict data tracking rules make the consumer data held by retailers more valuable.

Therefore, retailers suddenly find themselves sitting on a gold mine, and the advertising budget that was robbed by Facebook in the past seems to have returned.

In terms of volume, American digital retail media（Retail Media）Advertising spending will reach nearly $41 billion this year, up 31% from 2021, and may reach $61 billion by 2024. According to BCG’s forecast, the output value of global retail media may reach $101 billion this year.(Global advertising revenue is $843 billion)And in five years, it will reach 160 billion US dollars per year.

Among the top 10 retailers in the United States today, there are 9.(including Kroger, Target, Walgreens, Home Depot, etc.)Running their own media network.

Take Target as an example. Target’s Roundel provides advertisers with key data points, such as shopping behavior, insight and analysis. And provide tools to help marketers lock in the audience in the Target ecosystem and form a closed loop to measure advertising delivery to sales. Last year, Target’s advertising service provided more than $1 billion in revenue, and it is estimated to increase to $2 billion in the next few years.

In addition, Tesco has Media and Insight Platform, Wal-Mart has Walmart Connect, and it also includes Kroger Precision Marketing, Carrefour Links, Walgreens Wag and Sainsbury Nectar 360, all of which are the efforts of major retailers in RMN in the past year.

Although other retailers have far fewer contact points than Amazon in all aspects of the consumer shopping chain.(as shown in the figure below)However, this does not prevent each retailer from establishing its own RMN. Even if it cannot compete with it in terms of scale efficiency, RMN business must be followed up in terms of breaking the internal data island, organizing its own digital assets and strengthening its revenue capacity.

In the foreseeable future, the growth trend of RMN will be more obvious, and new opportunities will emerge due to the uneven RMN services provided by different retailers.

What do we realize?

A brief summary of our thoughts on RMN’s return to the field of vision:

References:

https://www.theinformation.com/articles/instagram-scaling-back-shopping-features-amid-commerce-retreat

https://www.theinformation.com/articles/e-commerce-software-startups-poised-for-m-a-spree

https://2pml.com/2022/09/07/hero/

https://2pml.com/2022/08/29/rmn/

https://www.marketplacepulse.com/articles/dtc-brands-can-buy-ads-on-amazon

https://www.marketplacepulse.com/articles/amazon-native-brand-hero-cosmetics-sells-for-630m

https://www.fastcompany.com/90772916/amazon-walmart-retail-advertising-amzn

https://www.bcg.com/publications/2022/how-media-is-shaping-retail

Retail Media: State of the Industry Report 2022 – dunnhumby media

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang


Tiger sniffing has long been concerned about going out to sea, providing first-hand information and linking head enterprises in the rapidly changing competitive environment.click the linkLeave your communication and cooperation demands, and we will contact you to synchronize the latest industry trends and activity information.

Sun Lijun, former member of the Party Committee and vice minister of the Ministry of Public Security, was sentenced in the first instance for accepting bribes, manipulating the securities market and i

On September 23, 2022, the Intermediate People’s Court of Changchun City, Jilin Province publicly pronounced the case of Sun Lijun, former member of the Party Committee and vice minister of the Ministry of Public Security, accepting bribes, manipulating the securities market and illegally possessing guns. The defendant Sun Lijun was sentenced to death for accepting bribes, suspended for two years, deprived of his political rights for life, and confiscated all his personal property. After his death sentence was suspended for two years, he was sentenced to life imprisonment without commutation or parole. He was sentenced to eight years’ imprisonment for the crime of manipulating the securities market and fined one million yuan. He was sentenced to five years’ imprisonment for the crime of illegal possession of firearms. He decided to execute the death penalty, suspended for two years, deprived of his political rights for life, and confiscated all his personal property. After his death sentence was suspended for two years, he was sentenced to life imprisonment according to law, without commutation or parole. The proceeds and fruits of Sun Lijun’s bribery crime shall be recovered according to law and turned over to the state treasury.

It was found through trial that from 2001 to April 2020, the defendant Sun Lijun took advantage of his position as deputy director of the Foreign Affairs Department of Shanghai Municipal Health Bureau, director of the Comprehensive Business Department of the Foreign Affairs Office of Shanghai Municipal People’s Government, deputy director of the General Office of the Ministry of Public Security, director of the Domestic Security Bureau, and member of the Party Committee and deputy minister of the Ministry of Public Security, as well as the convenient conditions for the formation of his authority and status, to provide assistance to the relevant units or individuals in matters such as enterprise management, job adjustment and case handling, and illegally accept property directly or through others. In the first half of 2018, at the request of others, Sun Lijun instructed the relevant personnel to influence the stock trading price and trading volume through centralized capital advantage and other ways to help others avoid losses of more than 145 million yuan. Sun Lijun also violated the regulations on gun control and illegally held two guns.

The Changchun Intermediate People’s Court held that the defendant Sun Lijun’s behavior constituted the crime of accepting bribes, manipulating the securities market and illegally holding guns. Sun Lijun received a huge amount of bribes. After accepting bribes, he sought job promotion and adjustment for many people, used his power to intervene in case handling, and intervened in normal economic activities in the fields of people’s livelihood such as medicine and finance. The circumstances of the crime were particularly serious and the social impact was particularly bad, causing particularly heavy losses to the interests of the country and the people. On the crime, he should be sentenced to death; Sun Lijun manipulated the securities market, and the circumstances were particularly serious; Illegal possession of guns, if the circumstances are serious, should also be punished according to law, and combined with the crime of accepting bribes. In view of the fact that Sun Lijun provided other clues to major cases after his arrival, which were verified to be true and made great contributions, and voluntarily confessed some of the bribery facts that the case-handling organ did not yet know, truthfully confessed all the criminal facts, and was able to plead guilty and repent, and actively cooperated with the pursuit. Most of the stolen money and fruits have been recovered to the case, which is a statutory and discretionary lighter punishment, and he may be sentenced to death without immediate execution. According to the facts and circumstances of Sun Lijun’s crime and the serious harm to the country and society, it was decided that after his death sentence was commuted to life imprisonment at the expiration of the two-year suspension period, he was sentenced to life imprisonment without commutation or parole. The court then made the above judgment.

(CCTV reporter Yan Danni Zhang Sai)

How to deal with the medlar soaked in water？ Expert： Eat.

　　Lycium barbarum plays an important role in Chinese’s diet. However, how to eat, in order to maximize its health benefits?

　　The most valuable nutrient of Lycium barbarum L. is carotene, the content of which is more than twice that of carrot. After entering the small intestine, Lycium barbarum L. can be turned into vitamin A that can be directly used by human body, which helps to protect the retina. Lycium barbarum also contains carotenoids such as lutein, which has a positive effect on protecting eye macula. In addition, Lycium barbarum is also rich in betaine, which helps to regulate immunity and eliminate free radicals in the body.

　　Many people like to soak Lycium barbarum in water and drink it. After soaking, they throw out the tasteless Lycium barbarum, which is actually a waste. Because carotene and carotenoids in Lycium barbarum are fat-soluble vitamins, it is necessary to eat Lycium barbarum fruit when soaking in water. In addition, you can also add some medlar when cooking porridge, soup and cooking, which is delicious and nutritious. (Wang Guoyi, postdoctoral fellow in nutrition and food safety, China Agricultural University)

Can iron flower burn people？

Tie Hua is a folk cultural performance skill, which has a history of more than a thousand years. Is it safe to spend hot and gorgeous while the iron is hot? The molten iron blooms in the air in a melting furnace with a temperature of more than 1600 degrees Celsius, will it burn people? Do craftsmen have top secret magic weapons, or does molten iron contain secrets? Poke the video and see what Kang Hui says. (Video source: Central Video)

Roast beef breast, roast whole deer, kebab … Come in and explore the joy of food.

Barbecue is one of the oldest cooking methods in human civilization.

Processing food by barbecue.

It is a milestone for the ancients to bid farewell to "eat meat and drink blood"

Nowadays, delicious barbecue has already prevailed all over the world.

Just barbecue this category.

Different places have different understanding and production methods.

In this issue, under the leadership of the gourmet Andrew,

Go to the States of the United States to savor it.

Start a "one step to the stomach" American barbecue exploration tour

Fox restaurant in Atlanta

Developed dishes that combine different regional cuisine styles.

Hand-torn pork with kale salad in Carolina

Smoked sausage sandwich in Fort Worth, Texas

And smoked sausages from traditional European culture.

Are very authentic

In addition, the local classic barbecue side dishes

Bu LAN zi Wei stewed meat

A food made from cotton beans, tomatoes and corn.

A mashed meat dish cooked with any shredded bacon.

Also captured Andrew’s taste buds.

And the restaurant operator, the Fox Brothers from Texas,

The most famous and famous dish.

It’s Texas smoked beef breast.

After two years of studying and trying

Fox brothers found the best way to smoke beef breast.

Select lean beef shoulder and fat-rich triangular meat.

Evenly apply proper amount of salt and pepper.

Build firewood of walnut trees on the mountain.

And then smoked for 12 hours.

Delicious food has been baked.

The long wait seems to be blindly "seasoning"

Let diners savor it more carefully

The meat fiber inside is covered with grease.

It tastes like butter and melts in your mouth.

The flavor of beef itself is combined with seasoning flavor and smoked flavor.

Various flavors have been "experienced" by time and temperature.

Together, it has made a wonderful taste.

In Greenville, South Carolina

A grand party is being held here.

The tail party combined with the olive race is local.

A gathering with a long history.

Where there is a party, there must be a barbecue.

Former football players Maurice and Joe retired

Combining passion for football and barbecue.

Will feed hungry fans in stadiums and local sports bars.

Developed into their new career.

Barbecue whole chicken, beer can turkey, beef breast

And all kinds of meat they bought from local hunters.

It’s all in their dishes.

And one of them is exclusive.

It’s their roast whole deer.

It takes a lot of skill to roast lean venison.

Because no matter how low the oven temperature is,

How slow is the baking speed?

Venison can easily become dry wood.

Morris and Joe have their own "cheats"

At first light, they set about dealing with the carcass.

Evenly spread Morris’s family-run dry plaster formula.

Wrap venison in bacon.

Add homemade barbecue sauce.

After 8 hours of smoking on hickory and oak,

There is one last key step left.

Venison dishes can be served.

That is to sprinkle the most important seasoning blindly.

Joe’s family sauce, a mixture of vinegar, spices,

The mysterious formula of fruit and pepper

What is the final flavor?

Bacon’s oil retains the tenderness of venison.

The mysterious sauce is superimposed with a layer of sourness and choking.

Various combinations enrich the taste of venison.

Delicious was born.

Experienced the party barbecue culture

Let’s turn our attention to the Pacific coast again.

A ranch in santamaria, California.

There is another unique way of barbecue here.

Led by 90-year-old Archie Simmons

Shalaotou barbecue dui

They provide barbecue dishes for the community all the year round.

For 80 years, only one cooking food has been refined.

-santamaria barbecue

This super-large kebab uses the upper and lower back of cattle.

Applying seasoning is only the first step.

Its unique flavor

Mainly due to the charcoal fire of "ulterior motives"

In addition to the burning red oak around.

There is another layer of charcoal in the middle of the oven.

Smoke from wood burning and smoke from oil dripping into charcoal.

Invade into the meat continuously

The flavor of barbecue has also become rich.

This old man is 240 years old.

Special barbecue

What will it taste like?

Andrew, who has tasted delicious food, said

It’s perfect I can’t describe it!

I saw so many delicious barbecues.

Are you drooling already?

Food is not only a taste enjoyment.

Sometimes it is often a regulator of emotions.

In your life,

Have you ever been cured because of good food?

Welcome to share in the comment area ~

Original title: "Roast beef breast, roast whole deer, kebab … Are you sure you don’t want to come in and have a look? 》

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