标签： 南京夜网

Textbooks on Chinese, History and Ideological and Political Education for Senior High Schools in Six Provinces and Cities have been put into use in the new semester.

　　This morning, the Ministry of Education held a press conference to introduce the compilation of textbooks for three subjects in senior high schools. At present, the compilation of textbooks for ideological, political, Chinese and history in ordinary senior high schools has been completed. It will start in September this year and will be first used in the beginning grades of senior high schools in six provinces and cities, such as Beijing, Tianjin, Liaoning, Shanghai, Shandong and Hainan, and other provinces will gradually push it out. The textbooks have been tried out in 412 schools in 13 provinces in the east, middle and west, and the suitability of the textbooks has been tested through classroom teaching. In the future, training at the national, prefecture and county levels will be implemented, and experts will be organized to systematically and deeply interpret the teaching materials to ensure that all teachers will be trained before attending classes. At the same time, we should establish a monitoring platform for the use of teaching materials, pay regular return visits to the teaching materials, make good use of the feedback platform for the three subjects’ teaching materials, listen to the opinions and suggestions from all walks of life in real time, study the new situations and problems encountered in the use of teaching materials in time, and revise the teaching materials regularly, so as to continuously improve the teaching materials.

　　High School Ideological and Political Textbooks: Innovative Presentation Mode, Setting Comprehensive Exploration Content

　　The textbook of ideological and political unification in senior high school runs through the main line of educating people, namely, the supreme leader’s Socialism with Chinese characteristics Thought in the new era. By enhancing the pertinence and readability of the textbook and innovating the presentation mode, the textbook has also set up the content of "comprehensive inquiry" to highlight its comprehensiveness and practicality.

　　Overall construction and arrangement of teaching materials in blocks

　　There are 7 complete sets of textbooks on Ideology and Politics in ordinary senior high schools, among which the compulsory textbooks are divided into Socialism with Chinese characteristics, Economy and Society, Politics and Rule of Law, Philosophy and Culture, and the optional compulsory textbooks are divided into Contemporary International Politics and Economy, Law and Life and Logic and Thinking. The total score of the four required textbooks is adopted, and Socialism with Chinese characteristics is the overview and foundation, which gives students an overall understanding of the formation and development of Socialism with Chinese characteristics. "Economy and Society", "Politics and Rule of Law" and "Philosophy and Culture" are deeply explained in different fields, so that students can specifically understand how to uphold and develop Socialism with Chinese characteristics. The three optional compulsory textbooks focus on cultivating students to understand the development trend of human society from a global perspective, deal with daily problems by legal means, and explore and understand the world with scientific thinking.

　　As for the key learning content, the whole set of teaching materials systematically tells the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and elaborates it from the aspects of economy, politics, rule of law, culture, nationality, religion, society, ecological civilization, national security, national defense and army, diplomacy and party building. In the aspect of rule of law education, the legal contents of marriage and family, employment and entrepreneurship, social dispute resolution and so on, which are closely related to students’ future, are included. In addition, revolutionary spirits such as "Red Boat Spirit", Long March Spirit, Yan ‘an Spirit and Chinese excellent traditional culture are also included.

　　Innovative forms highlight comprehensive practicality.

　　The textbook of ideological and political unification has also innovated the presentation mode, striving to enhance pertinence and readability. The textbook includes unit lead, lesson lead, text, various columns interspersed in the main text, and comprehensive inquiry. Efforts are made to improve the way of teaching and learning. Through the nesting of activities and text, the creation of problem situations, and the design of comprehensive inquiry activities, students’ interest in learning is stimulated, students’ cooperative learning and inquiry learning are promoted, and their practical ability is improved.

　　In order to highlight the comprehensiveness and practicality, the textbook has set up the content of "comprehensive inquiry". There are two compulsory courses, and each unit of other textbooks has one. "Comprehensive Inquiry" allows students to analyze and solve problems by creating a variety of situations, focusing on topics in various forms, and comprehensively applying the knowledge and skills of related disciplines. For example, taking "national security and core interests" as the topic, the textbook has designed a comprehensive inquiry, explaining "national security is everyone’s responsibility", telling the content and significance of the overall national security concept, and cultivating students’ awareness of the overall national security concept. In addition, the textbook pays attention to the selection of cases and materials related to students’ lives, which is convenient for students to understand theoretical problems with practice and solve practical puzzles with theory.

　　Chinese Textbooks for Senior High School: Designing Learning Task Groups for the First Time to Guide Autonomous Learning　

　　There are 5 sets of Chinese textbooks for senior high schools, including 2 compulsory textbooks and 3 optional compulsory textbooks. The textbook innovatively designs two learning clues, namely, humanistic theme and learning task group, and refines some humanistic themes, such as "great rejuvenation", "mission and ambition" and "youthful excitement". It is divided into 28 learning units based on the 12 learning task groups stipulated in the curriculum standard, of which 22 units are built with the text as the core, and the basic columns include unit introduction, text selection, learning tips and unit learning tasks, which changes the common one-way learning tasks in the past. The textbook also has two whole book reading units and four activity units. These units take the learning task of integrated design as the core, and promote the reading or practical activities of the whole book.

　　Ancient poetry accounts for nearly half of the texts.

　　在选文上， 精选了反映中华优秀传统文化的经典名篇，注重题材的多样性和体裁的覆盖面，从古风、民歌、绝句、律诗到词曲，从诸子散文到历史散文，从两汉论文、魏晋辞赋到唐宋明清古文，从文言小说到白话小说，均有呈现。共选入古代诗文67篇，占全部课文数（136篇/首）的49.3%。其中古诗词33首，古文34篇。

　　选文：突出革命文化和社会主义先进文化

　　高中语文统编教材还注重突出反映革命传统和革命精神的作品，其中，有毛泽东的《沁园春·长沙》《改造我们的学习》等5篇（首）文章，鲁迅《拿来主义》《纪念刘和珍君》等5篇文章，还有《长征胜利万岁》《大战中的插曲》《百合花》等多篇作品。同时，还注重选取了反映社会主义建设和改革开放时期的作品。

　　展现祖国日新月异变化的，如《哦，香雪》，讴歌时代楷模的；如《喜看稻菽千重浪——记首届国家最高科技奖获得者袁隆平》《青蒿素：人类征服疾病的一小步》，反映党在新时期的理论探索；体现出理论对实践的巨大指导作用的，如《实践是检验真理的唯一标准》。　 此外，教材也选入了十多篇外国文学文化经典作品，有《复活》《百年孤独》《哈姆雷特》《致云雀》等。

　　Teaching materials of history in senior high school: strengthening thinking on the combination of history and theory

　　There are five complete sets of textbooks on History in senior high schools, including two compulsory textbooks, Outline of Chinese and Foreign History, and three optional compulsory textbooks, National System and Social Governance, Economic and Social Life and Cultural Exchange and Communication.

　　Set up novel columns around five core literacy.　

　　The textbook combines historical facts with historical theories, general history with special history, and presents the outstanding achievements of human civilization in many dimensions. The textbook should set up columns reasonably, and design the content and columns around the five core qualities of historical materialism, time and space concept, historical evidence, historical interpretation and feelings for home and country. Each lesson in the textbook takes the text as the main body, supplemented by some functional columns. Among them, "unit introduction" summarizes the main historical contents and learning requirements involved in this unit, "introduction diagram (language)" vividly and concisely leads to the content to be told in this lesson, "learning focus" prompts the learning focus, "reading historical materials" briefly supplements and expands relevant literature materials, "historical horizon" further supplements and expands major historical events and people, and "thinking point/learning window" is strengthened. In addition, each textbook has an activity class.

　　引导学生认同中华5000多年文明史　

　　教材内容涵盖了中华优秀传统文化所包含的核心思想理念、传统美德和人文精神，共涉及历史文化名人100余位，思想、科技、文学、法律等著作80余部，四大发明、天文历法、医学、数学、农学、地理学、水利工程等重大发明创造50余项，书画、音乐舞蹈、雕塑、器物等艺术作品40余件，引导学生形成对中华文化的认同感，树立正确的文化观。

　　强化国家主权、海洋意识

　　教材介绍了中国人民170多年斗争史和中国共产党90多年奋斗史，并强化国家主权、海洋意识，以史实为依托，讲述西藏、新疆、台湾及其附属岛屿、南海诸岛等作为我国领土不可分割一部分的历史渊源，增强学生维护国家统一和国家主权安全的意识，形成正确的国家观。

　　Integrate into the education of national unity and progress

　　At the same time, the teaching material also integrates the education of national unity and progress, tells the history of the Chinese nation, which has been formed by the exchanges and exchanges of various ethnic groups in the history of our country, introduces the policy of regional ethnic autonomy in China, guides students to establish a correct view of the country, nationality, culture and history, enhances national self-confidence and pride, and builds a strong sense of community of the Chinese nation.

　　The textbooks compiled by the three subjects of compulsory education will cover the whole grade in September this year.

　　In 2017, the textbooks of compulsory education ethics and rule of law, Chinese and history began to be used uniformly in the beginning grades of primary schools and junior high schools nationwide. This fall semester, all grades will be "fully covered", and the main replacement textbooks are 4-mdash; Sixth grade.

　　It is understood that after the three subjects of compulsory education are put into use, the Ministry of Education has established a tracking mechanism for the use of textbooks with full process and wide coverage. From the follow-up situation, teachers and students are satisfied with the teaching materials as a whole, and nearly 90% students like the new teaching materials, which are rich and interesting in content, beautiful in language, illustrated and inspiring. Teachers’ overall satisfaction with the textbooks reached 92%, and they thought that the textbooks had high ideas, strong value orientation, accurate content selection, lively presentation, novel design, and were suitable for teaching and learning. In the process of using the teaching materials, some opinions and suggestions have also been collected, and valuable opinions will be actively absorbed and revised. (CCTV reporter Gao Chenyuan)

Prison Returnees Help Education： Ex-prisoners Become Prison ＂Interviewers＂

　　The picture shows the help and education of returnees in Shayang Guanghua Prison and the on-site simulated job fair. Photo by Wen Juan

　　□ Our reporter Liu Zhiyue

　　□ "Legal System and News" reporter He Zhengxin

　　Returning to prison again, Liu Fan (a pseudonym) has some feelings.

　　"Is the company’s income high?" "How do you get along with your colleagues?" … … Under the rostrum, former prisoners kept asking questions.

　　This time, Liu Fan, who participated in the on-site simulated job fair for returnees of Guanghua Prison in Shayang, Hubei Province together with the person in charge of the company, turned into an "interviewer". Liu Fanfan is a released prisoner in Shayang Guanghua Prison. Recommended by the prison police, he entered an electronic product production company in Guangdong, and now he has become the technical backbone of the company.

　　"Being educated and reformed in prison has made my life start again, and the trust and support of the company have given me new life opportunities." Liu Fan said.

　　It is a concrete manifestation of Shayang Guanghua Prison’s practice of the new concept of "five major transformations" to "open" the job fair into the prison and invite released prisoners to show up.

　　On January 4th this year, Hubei Provincial Prison Administration held a meeting to promote the pilot work of "Five Major Reforms" model prisons in Shayang Guanghua Prison, and summarized the working experience of each pilot prison. In order to implement the new requirements of the Ministry of Justice on the "Five Major Reforms" of prison work, which is "guided by political reform, promoting supervision reform, education reform, cultural reform and labor reform as a whole", in 2018, the Party Committee of Hubei Provincial Prison Administration deployed and carried out pilot projects of demonstration prisons with the "Five Major Reforms" as the main contents in Shayang Guanghua Prison, Xianning Prison, Hanjiang Prison and Huangzhou Prison.

　　"With the combination of point and surface, we will first grasp the pilot demonstration and then fully promote it in the province." Hao Aimin, secretary of the Party Committee and director of Hubei Prison Administration, said that this is a working idea and an important measure for the prison system in Hubei Province to stick to the bottom line of safety, practice the purpose of reform and promote the new pattern of "five major reforms" as a whole.

　　Political culture infiltrates into the prison area, political books cover into the prison house, political reform day study week gives comments, and the warden gives the new prisoners the first lesson of political reform … … Over the past year, the Hubei Provincial Prison Administration has held three seminars on model prisons, set up a leading group and office for the creation of model prisons, and formulated and promulgated the Implementation Plan for the Pilot Work of Hubei Model Prison. Four pilot prisons, including Shayang Prison Administration, have deployed elite forces to set up special classes to carry out their work.

　　Nowadays, four pilot units of model prisons have explored their own unique transformation models — —

　　Shayang Guanghua Prison adheres to the guidance of party building, and comprehensively implements the "five-oriented" transformation model of transparent, standardized and refined management, systematization of political transformation, permanence of team institutions, classroom-based learning and education, routine education reform and effectiveness of assessment and evaluation; Xianning prison fully implements the standardization of all work, and actively constructs a new management mechanism of grading and handling in charge of detention, an incentive mechanism for penalty execution, a new labor reform and correction mechanism and an innovative mechanism for educational reform; Huangzhou Prison promotes the reform of the prison area system, dividing the prison area according to the floor, effectively improving the prison safety factor and promoting the flat and scientific prison management; Hanjiang Prison, as a demonstration prison for Internet application determined by the Ministry of Justice, realizes standardization of hardware facilities and intelligent on-site management, and the standardized management of labor sites is at the forefront of the country.

　　As small as a toothbrush and a pen are shortened; The water temperature of prisoners’ drinking water should be controlled at about 70 degrees after boiling, so as not to hurt people by boiling water … … During the observation in Shayang Guanghua Prison, the small details carefully set in the prison area won praises from the participants.

　　"In order to strengthen political reform, we require prisoners to take political reform classes from the time they enter the prison, regularly raise the national flag, watch red movies, and also hold activities such as theme essay writing and red song contest, so that political culture can enter the prison area and enter the prison house, realizing full coverage of the whole process of political reform." Zhang Rongsheng, Party Secretary and Warden of Shayang Guanghua Prison, introduced.

　　Statistics show that in 2018, the number of criminals violating discipline in Shayang Guanghua Prison decreased by 13% year-on-year, and the number of people taking the high school entrance examination increased by more than 7 times year-on-year.

　　In an interview with the reporter of Legal Daily, Xiong Hao, secretary of the Party Committee and director of Xianning Prison, said that in order to improve the ability and level of promoting the "five major reforms", Xianning Prison divided the police into three categories: supervision reform, education reform and labor reform, and classified the selection and employment, education and training, evaluation and assessment, and the professional level of the police continued to improve.

　　"The pilot demonstration prison is an important measure to implement the work deployment of the Ministry of Justice, an important content to implement the comprehensive deepening reform work of the Hubei Provincial Party Committee, and an important starting point for promoting prison work." Hao Aimin said that in the next step, the province’s prison system will set an example in nine aspects, such as improving the quality of prisoners’ reform, standardizing law enforcement, intelligent construction, reform and innovation, cultural construction, party building and discipline style, so as to continuously improve the overall management level of prisons.

Full-capacity production of pharmaceutical companies in our province is a shortage of drugs to ＂quench thirst＂

In order to do a good job in the production and supply of medical materials in short supply for the prevention and control of the current epidemic situation, Sichuan Province recently issued a notice to emergency headquarters, novel coronavirus, and made arrangements for ensuring supply from nine aspects, including supporting key production enterprises to increase production and supply.

On December 22nd, the reporter interviewed a number of pharmaceutical enterprises in Sichuan. "Full horsepower", "full load production" and "24-hour uninterrupted" are the workshop conditions of many pharmaceutical companies. They expand their production capacity by temporarily transforming production lines and speeding up the layout of new production lines, and do their best to meet the needs of consumers for scarce drugs.

Sichuan is a big province of medicine, which produces more drugs for preventing and treating COVID-19’s symptoms. On December 19th, the Department of Economic and Information Technology, the Department of Commerce, the Provincial Health and Health Commission and other six departments published the Recommended Catalogue of Local Varieties of Preventive and Therapeutic Drugs in COVID-19, Sichuan Province (First Edition), which recommended 17 local western medicine varieties and 117 local Chinese medicine varieties to the public, involving more than 40 Sichuan pharmaceutical enterprises.

For example, in order to relieve fever, headache, myalgia and other symptoms, the symptomatic western medicines made in Sichuan include Benoit tablets, paracetamol drops, children Benoit vitamin B1 granules, lysine aspirin for injection, ibuprofen sustained-release suspension and other products; In the catalogue, there are 7 enterprises that produce cough syrup for children and 6 enterprises that produce Xiaochaihu granules.

"Broaden the choice of consumers with the varieties of local drugs, which puts higher demands on the ability of pharmaceutical companies to ensure supply." Yang Jinmin, deputy general manager in charge of production of Good Doctor Pharmaceutical Group, said that the company has two factories in Mianyang City and Liangshan Prefecture, which used to produce 58 kinds of drugs every day. In the past few days, the production capacity has been concentrated on the production of more than 10 kinds of antiviral drugs, and more than 480 people have taken turns to work, and the machinery and equipment have been non-stop. "We have concentrated on deploying 16 general production lines and have transformed them into special production lines for antiviral drugs."

The reporter learned in the interview that some pharmaceutical companies are also facing challenges such as raw material supply and employment security. Our province clearly requires strengthening departmental coordination, provincial and municipal linkage, and actively helps key production and circulation enterprises with shortage of medical materials to coordinate and solve existing difficulties and problems; Encourage banking financial institutions to actively increase financial support, do their best to ensure water, electricity and other factors, and support enterprises to produce at full capacity. The relevant departments in Chengdu have set up special classes to enter key pharmaceutical enterprises to help solve the problems encountered in the production and operation of enterprises. (Reporter   Zhang Shoushuai   Tang zewen)

Huawei’s mobile phone is repaired twice every six months： after-sales judgment, private users question that it is a refurbished machine.

　　On April 25, Mr. Huang complained to Sina Guangdong Express that the mobile phone purchased at the official flagship store of Huawei Tmall at the end of last year began to have problems such as excessive fever in April and was sent to the official maintenance outlets twice. During the second maintenance, the maintenance network detected that the motherboard of the mobile phone had been disassembled without permission, and refused to provide Mr. Huang with free warranty service. Mr. Huang denied that he had dismantled his mobile phone privately and suspected that he had bought a refurbished machine in the official flagship store of Huawei Tmall.

　　On April 29th, Mr. Huang reported that Huawei’s service outlets had repaired the mobile phone for him free of charge, and guaranteed that the replacement parts were Huawei’s original materials, and the mobile phone had resumed normal use. Lawyer Liu Guohua of Guangdong Benben Law Firm reminds consumers that they should pay attention to the restrictive clauses in the merchant’s warranty policy when purchasing goods.

　　Buy Huawei mobile phone and repair it twice within half a year. The repair network determines that it is privately disassembled and will not be guaranteed.

　　In December last year, Mr. Huang’s girlfriend bought a Mate 9 pro mobile phone in the official flagship store of Huawei Tmall, and spent a total of 4,399 yuan. "It has been used well, but on April 6 this year, it began to have problems of fever and excessive power consumption." Mr. Huang took his mobile phone to Huawei Customer Service Center (Guangzhou Victoria Plaza Store) for maintenance, and only replaced the battery and front case. Within two days after the maintenance, the mobile phone still broke down repeatedly, and even could not be turned on. On the 9th, Mr. Huang came to the repair shop again and was told that the shielding cover of the mobile phone motherboard had been cut off artificially, which belonged to unauthorized disassembly. The repair shop refused to provide free repair service, and said that Mr. Huang had to pay 2400 yuan if he wanted to repair it.

　　Mr. Huang denied the idea of "disassembling the machine without permission" advocated by the repair shop, saying that the mobile phone had never been disassembled since the purchase. "Either the maintenance technician repaired the motherboard to shirk the responsibility, or Huawei Tmall Store sent us a’ repaired’ mobile phone from the beginning."

Second maintenance service report provided by consumers.

　　The official flagship store insists that it is genuine, and the maintenance network indicates that it has been dismantled privately.

　　Afterwards, Mr. Huang contacted the customer service of Tmall Huawei’s official flagship store and asked for a new machine or a full refund. However, the customer service insisted that the mobile phones sold were original and genuine, and there was no possibility of selling refurbished machines. He said that because the use of consumers could not be confirmed, it would be handled according to the maintenance opinions of the service center, that is, no free maintenance would be given. For this treatment plan, Mr. Huang can’t accept it: "I clearly have the service guarantee of free maintenance. Why did I choose to spend money to dismantle it privately? This is not logical at all. "

Dialogue with customer service of official flagship store of Tmall Huawei provided by consumers.
Dialogue with customer service of official flagship store of Tmall Huawei provided by consumers.

　　Mr. Chen, the manager of Huawei Customer Service Center Guangzhou Victoria Plaza Store, told Sina Guangdong Express that the maintenance process of the officially authorized after-sales outlets was monitored, and the mobile phone was handed over from the consumer to the repair shop, and they were tested and repaired under monitoring. Mr. Chen said that consumers stressed that there was no private demolition, but they could not provide proof. Based on the existing facts, "we have doubts about Mr. Huang’s statement. "

　　Regarding how to determine whether the mobile phone has been dismantled and repaired privately, Mr. Chen replied, "Professionals can know it at a glance", which can visually judge whether the mobile phone has been pried open, whether the screws have fallen off, and disassemble the mobile phone to observe the construction of the internal board. Mr. Chen said that at present, the maintenance plans of major Huawei official maintenance points are to replace the faulty parts as a whole. Unofficial private maintenance shops need to weld through advanced maintenance methods because they can’t order original parts, and the quality will be relatively rough without mechanized operation. In this test, it was only after Mr. Huang’s mobile phone was disassembled that he found that the motherboard shield had a sharp slit. Mr. Chen said, "This is not in line with the original factory situation."

　　Huawei promises free maintenance after quick complaint mediation. Lawyer: Pay attention to the warranty restrictions of merchants when purchasing.

　　Lawyer Liu Guohua of Guangdong Benben Law Firm believes that in this case, consumers bought Huawei mobile phones in the official flagship store and found that there was a phenomenon of artificial maintenance of the mobile phones. Without relevant certificates, it is difficult to defend rights. "Moreover, the cost of testing is too high, and it is unrealistic for consumers to test whether they are exported immediately after signing for it."

　　Lawyer Liu reminded consumers to buy genuine mobile phones through official channels and keep invoices, warranty cards and other rights protection certificates. In addition, consumers should pay attention to the restrictive clauses in the warranty policy of the merchants. If there are quality problems, they should go to the designated maintenance outlets for testing during the warranty period.

　　On April 27th, after Sina Guangdong Express complained and intervened in mediation, Mr. Huang, a consumer, reported that after consultation with Huawei, he could go to Guangzhou Victoria Plaza, a Huawei customer service center, to repair his mobile phone for free. The consumer accepted this solution and completed the free maintenance on April 29th. After replacement, the mobile phone resumed normal use.

Consumers feedback that Huawei's official repair outlets have repaired their mobile phones for free.

　　(Sina Guangdong GDTS02)

　　Recommended reading:

　　The warranty of Panasonic TV screen is rejected due to quality problems. Manufacturer: Abnormal invoice.

　　If the mobile phone is defective, change the screen and meet the rules. Xiaomi: Change it only after 3 or more bad points.

China Short Video Development Report in 2023

[Abstract] In 2023, the short video industry in China entered a stage of deep development after rapid development and innovation. The supporting industrial chain of the whole industry tends to be mature, and the emerging forms such as network micro-short dramas are growing explosively. The deepening of vertical segmentation has promoted the popularity of short videos of cultural tourism, and the improvement of live e-commerce has accelerated the commercialization process of short video industry. At the same time, after entering the stock maintenance, the competition in the short video industry has intensified, industry chaos has occurred frequently, and copyright infringement has become an urgent problem to be solved. Facing the future, the development of short video industry shows the trend of quality turning, national creation and social expansion, and short video will gradually become an important force in social construction.

[Keywords:] short video micro-short drama commercialization of the whole people

【 Chinese Library Classification Number 】 G206 【 Document Identification Code 】 a

【DOI】10.16619/j.cnki.rmltxsqy.2024.16.009

[Author Brief Introduction] Huang Chuxin, vice president, professor and doctoral supervisor of School of Journalism and Communication, China Academy of Social Sciences, secretary general and researcher of New Media Research Center, China Academy of Social Sciences. The research direction is new media communication and media integration. His major works include Evolution and Reconstruction: the Present Situation and Trend of IPTV Development in China, New Media: Micro-communication and Media Integration Development, and New Media: Integration and Development.

　

Hot Spots in Short Video Industry

In 2023, the short video industry in China entered a mature period and a deep development period from an outbreak period and a transition period on the basis of standardization of policy guidance, stabilization of market scale, maturity of content ecology and diversification of industrial structure. On the basis of the growth of user scale and the improvement of industrial chain, the mainstream media short videos are constantly innovating, and new forms such as network micro-short dramas are emerging. Short videos are gradually deepened in the vertical segmentation field and effectively combined with the cultural tourism industry to promote the wide spread of the city image. Under the multiple influences of policies, users and technologies, the commercialization process of short video industry is also accelerating.

The growth rate of user scale has slowed down, and the supporting industrial chain has matured. According to the 53rd Statistical Report on Internet Development in China issued by China Internet Network Information Center, as of December 2023, the number of online video users in China reached 1.067 billion, including 1.053 billion short video users, an increase of 41.45 million over the same period in 2022, accounting for 96.4% of the total netizens. [1] Although the scale of users has continued to grow, its growth rate has gradually slowed down, and the dividend of user growth has gradually subsided, and the industry has truly entered the era of stock competition. While the growth of user scale is slowing down, the stickiness of short video users is increasing. In 2023, the average daily usage time of short video will reach 151 minutes, especially the head effect of short video application platforms, with Tik Tok and Aauto Quicker accounting for 95.3% of the total share. [2] Short video platform provides rich content supply and diverse scene experiences for network users, thus promoting the continuous growth of network users and driving the expansion of the whole industry. According to the survey data of Mob Research Institute, the short video market scale was nearly 300 billion yuan in 2023. In the network audio-visual industry market covering content creation, network audio, network live broadcast and integrated video, the short video market accounted for 40.3%, and the market scale was 292.83 billion yuan. [3]

On the basis of expanding market scale, the supporting industrial chain of short video has gradually matured, covering upstream content production end, midstream platform publishing end and downstream user group terminals, forming a "production — Distribution — The industrial closed loop of consumption. At the upstream content production end, it mainly includes the head short video platform, mainstream media short video production, MCN(Multi-Channel Network) institutions, individual users and other multi-production entities. In November 2023, Tik Tok launched a video content payment test to explore a new content realization model; The WeChat video number also activated the content ecology through high-quality original content and recreational activities, and the monthly release number of head creators increased by 55.6%. [4] At the same time, the creators’ ecology of short video platforms is increasingly diversified. On the Tik Tok platform, the number of active talents continues to grow, and the proportion of pan-life talents has increased significantly. At the release end of the mid-stream platform, it mainly includes the head platforms such as Tik Tok, Aauto Quicker, and Bi Li, and there are also short video platforms with social media attributes such as the newly emerging WeChat video number. In the downstream user group terminal, China’s short video user group still shows a rapid growth trend. Among the people who have gained more than 1 million fans on Tik Tok platform in 2023, the account types are mostly life and entertainment, and the types of fan groups are constantly expanding. Multi-dimensional precipitation of users has become an important way for short video platforms to obtain traffic.[5] The integrity and maturity of the short video industry chain cannot be separated from the interaction and integration of upstream, midstream and downstream. In particular, MCN institutions are deeply involved in the production and distribution of short videos, UGC (user-generated content) and PGC (professional-generated content) are gradually integrated, PUGC (professional-user-generated content) is gradually layered, KOL (key opinion leader) model is innovated, the vertical segmentation of short video platforms is improved, and the industrial modules such as news information, social interaction and entertainment are expanded and opened, which makes short video platforms gradually embedded into the social industrial structure in the form of media.

The mainstream value boutique creation, the network micro-short drama becomes the main position. Micro-short plays and short plays have emerged on short video platforms, and they have quickly become a new force in network audio-visual with their light weight, short period and people-friendly plot design. In 2023, the industry scale and development enthusiasm of micro-short plays increased rapidly, and the market of micro-short plays in China showed a hot trend, with all kinds of themes, creative subjects, user groups and industries around micro-short plays achieving a spurt growth. At the same time, with the continuous improvement of national policies and the participation of mainstream media, micro-short plays have moved from early entertainment to mainstream, and gradually developed in the direction of quality, specialization and systematization, becoming the main position of ecological construction of network content.

In terms of market scale, network miniseries show a rapid growth trend. According to the data of China Micro-short Drama Market Research Report from 2023 to 2024, the market size of China’s online micro-short drama was 37.39 billion yuan in 2023, up by 267.65% year-on-year, and it is expected to reach 100.68 billion yuan in 2027. In the third quarter of 2023, the official circulation of online micro-short drama reached 150, nearly twice the total in 2022. [6] According to the latest data from the Research Report on the Development of Internet Audiovisual in China (2024), there were 384 key online mini-dramas in 2023, more than double the number in 2022 (172). [7] Judging from the current market situation of miniseries, most miniseries in short video platforms revolve around themes such as crossing and love, and are mostly adapted from online literature, with centralized content themes. From the broadcasting platform of miniseries, Tik Tok and Aauto Quicker are in the leading position. In 2023, the average daily users of mini-dramas in Aauto Quicker were 270 million, and the cumulative broadcast volume of mini-dramas in the whole year was as high as 8.6 billion. At the same time, the "Xingmang Short Drama Plan" was launched; Tik Tok Platform has launched the "New Short Drama Plan" and other incentive projects for institutions and talents, creating an ecological environment for the production of short dramas, and driving short dramas has become an important way for short video platforms to increase revenue. In the profit model of miniseries, most miniseries are mainly divided into platforms.Followed by advertising placement, single episode payment and small program payment, e-commerce live broadcast, IP derivative sales and so on. [8] In addition to Tik Tok and Aauto Quicker, other online audio-visual platforms have also entered the mini-short drama market and launched support plans for mini-short dramas (such as "Ten Theater" launched by Tencent Video). From the user level of miniseries, the user stickiness of miniseries is in a period of rapid growth in 2023. According to the survey data, the proportion of users who often watch miniseries is as high as 39.9%, and 31.9% of them have paid for miniseries. [9]

Micro-short plays quickly became popular in the field of network audio-visual by virtue of their low input cost and attracting many users. In addition to Tik Tok, Aauto Quicker and other short video platforms, relevant state functional departments have also begun to give positive guidance to mini-dramas, and mainstream media have invested in the development, production and dissemination of mini-dramas. As early as 2022, the State Administration of Radio and Television set up a special program of "network miniseries" in the annual selection activity of excellent online audiovisual works, and in January 2024, it issued a creative plan of "traveling with miniseries", proposing to create and broadcast 100 miniseries with excellent themes in 2024, and promoting a group of entities to follow the popularity of miniseries [10], through "miniseries+" In the mainstream media, CCTV and CCTV planned to launch large-scale projects such as China Mini-short Drama Conference and China Mini-short Drama Festival, and Mango TV "Big Mang Project" launched many excellent mini-short dramas, among which "Aunt’s World New Year’s Eve" was broadcast on Hunan Satellite TV, with an average audience rating of 0.19%, ranking first among provincial satellite TV stations at the same time, further promoting the effective interaction between mini-short dramas and TV screens. After the mainstream media joined, the theme of online mini-dramas gradually moved from traditional entertainment and crossing to mainstream and boutique.Including the story of Gaobeidian, which reflects the theme of rural revitalization, the bone whistle of Hemudu, which was jointly developed by the Central Radio and Television General Station and Ningbo Radio and Television Group, and the secret between us, which is a city roaming TV series launched by Mango TV, etc., it shows that the theme content and theme range of miniseries have changed from traditional online literature to focusing on realistic themes, and then the realistic themes gradually occupy the mainstream, and the network miniseries are gradually moving towards a new development track of spreading mainstream values.

The vertical segmentation has gradually deepened, and the short video of the travel has continued to be popular. 2023 is a year of economic recovery and development after the smooth transition of epidemic prevention and control in COVID-19, and it is also a year of cultural tourism industry recovery and accelerated recovery in China. In March, 2023, the Ministry of Culture and Tourism issued the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Online Travel Market, proposing "to promote the digital marketing of online travel and support online travel operators to carry out online travel exhibition activities by using webcasting and short video platforms … … Promote new progress in rural revitalization, cultural and tourism integration, civilized tourism and tourism public services. " [11] Under the background of economic recovery, accelerated social mobility, increasing consumer confidence and increasingly frequent travel, China’s cultural tourism industry has shown new growth. Driven by the short video platform, the "Village Super" event in Guizhou helped the development of cultural tourism, the "special forces tourism" of college students helped Zibo barbecue become the top stream, Tianjin "Diving Uncle" took fire to Tianjin Lion Forest Bridge scenic spot, and "Southern Potato" ventured into Harbin, and other cultural tourism industries were presented, which quickly became a network landscape.

With the help of short video and other online audio-visual platforms, the cultural tourism industry presents the effect of interaction between offline experience and online experience. At the same time, the technology empowerment of "5G+smart cultural tourism" has effectively promoted online consumption, rural consumption and scene expansion. For example, the Department of Culture and Tourism of Heilongjiang Province launched the small program "Play Longjiang with One Click" and actively explored the innovation of online travel forms. The Research Report on the Development of Internet Audio-visual in China (2024) shows that in 2023, 44.4% of Internet audio-visual users often watch short videos of tourism/scenery, which is 16.3 percentage points higher than that in 2022, and 27.9% of users "will travel somewhere because of watching short videos/live broadcasts". [12] With the help of policy guidance, industrial expansion, scene marketing, platform boosting and user participation, innovative travel modes such as short video platform, e-commerce platform and social media have accelerated development, effectively stimulating users’ willingness to travel. Tik Tok and Aauto Quicker have launched various programs to support cultural tourism creators. Through topic flow support, innovative marketing methods, shaping the image of city brands and network celebrities, attracting mainstream media and pushing authoritative information released by cultural tourism departments, they have gathered social multi-subjects, such as platforms, users, talents, cultural tourism enterprises and new government media, to jointly build an ecological system of cultural tourism content.

On this basis, many enterprises have also entered the cultural tourism industry through live broadcast with goods and "immersive" cultural tourism live broadcast. In July, 2023, New Oriental announced the development of cultural tourism and the establishment of cultural tourism company. Oriental selection live broadcast room promotes the rapid popularity of cultural travel mode on short video platform through topic participation, travel recommendation and live broadcast of talents. The layout of short video platform shows different emphases in the cultural tourism industry. For example, through the form of "topic+live broadcast", Tik Tok cooperates with cultural tourism institutions, scenic spots and hotels to attract users to purchase products and services on the Tik Tok platform; Aauto Quicker combines the market culture to create regional hotspots. According to the statistics in October 2023, the number of literary works created by Aauto Quicker increased by 42% year-on-year; Deeply cultivate young people’s preferences and combine multiple IP with cultural tourism, and the number of cultural tourism works increased by 64% year-on-year; Xiaohongshu aggregates young people through scene raiders to create an online "encyclopedia of cultural travel"; Wechat video number promotes product transformation through the combination of "live broadcast+private domain traffic". [13] Generally speaking, the combination of short video industry and cultural tourism industry has become a hot phenomenon in 2023, and different short video platforms are exploring new development models with their own superior resources, user groups and content resources.

Live e-commerce helps consumption, and the commercialization process of the platform is accelerated. After the COVID-19 epidemic, "short video+live broadcast" has become an important media way to stimulate consumption in society, and the commercialization process of short video platform has also been accelerated. According to the Research Report on the Development of Internet Audiovisual in China (2024), in 2023, 71.2% of internet users bought goods by watching short videos or live broadcasts, over 40% of them thought that short videos and live broadcasts had become their main consumption channels, and 53.7% of internet users often watched live broadcasts of e-commerce or live broadcasts with goods. [14] According to the data of Tik Tok platform, its popular live broadcast related products usually cover fast-moving consumer goods such as food and beverage, beauty, fresh food, etc. Among the popular live broadcast rooms, 43% live broadcast rooms belong to live broadcast with goods [15], which is closely related to live broadcast e-commerce. With the increasing penetration and driving force of short videos to various industries and industries in society, the diversification trend of live e-commerce has also become increasingly apparent. In 2023, there were more than 800 new four-level categories in Tik Tok platform. The vertical subdivision of categories expanded the diversified consumer demand of network users. The diversification of e-commerce products and the diversification of user demand formed a fit relationship, which jointly promoted the commercialization process of short video platforms.

At the same time, the business model and profit structure of short video platform are also influenced by relevant policies, user groups and digital technology. First of all, the development of live e-commerce industry and short video platform cannot be separated from the support of policies and regulations and effective supervision. In recent years, various relevant departments in China have issued a number of policies and regulations to regulate the live broadcast e-commerce, with a view to promoting the live broadcast e-commerce industry to gradually enter a standardized development stage. Secondly, the strong penetration effect of short video users has cultivated a large number of consumers for the commercial development of live e-commerce industry and short video platform. By the end of December 2023, the number of live e-commerce users in China has reached 597 million, accounting for 54.7% of the total netizens. [16] Live e-commerce has become one of the important channels for online users to buy goods. Finally, digital technology leads the live e-commerce industry to digital and intelligent transformation. The empowerment of technology is reflected in the whole process of live broadcast, such as AI algorithm price comparison before live broadcast, intelligent product selection, intelligent advertising, and AIGC (Generative Artificial Intelligence) to generate product selling point copy, etc. In live broadcast, AI digital people are used to realize live broadcast data visualization and real-time monitoring of product data, and after live broadcast, intelligent means are used to evaluate, analyze and feedback, predict product sales trends, and analyze consumer behavior. [17]

Under the influence of multiple factors such as policy guidance, user demand and technology empowerment, the commercialization of short video platforms has gradually accelerated, which has also promoted the innovative development of short video platforms and e-commerce platforms. In February, 2023, Aauto Quicker E-commerce put forward the development direction of "global operation", and put forward two aspects: content planting grassland with "short video+live broadcast" as the core and pan-shelf field with "search+mall" as the core. [18] In 2023, Tik Tok mainly focused on e-commerce and local life, and served the social life of the general public through short videos, live broadcasts to help farmers and other comprehensive formats. Through the "Chuanliu Plan", the barriers of live broadcast of talent distribution and independent live broadcast of brands were eliminated, and the integrated marketing innovation of "talent+brand+platform" was realized. At the same time, in the process of the short video industry from "two giants" to "two super-strong", the live e-commerce model of WeChat video number achieved remarkable results in 2023. The data shows that the live delivery scale of WeChat video number in 2023 increased significantly year-on-year, and the growth of GMV (total transaction amount) was nearly three times that of 2022, forming a business model of "e-commerce+advertising". [19] In addition, the traditional e-commerce platform has accelerated the effective integration with the short video industry.For example, in early 2024, the person in charge of content ecology in JD.COM said that 1 billion cash and 1 billion traffic would be used as rewards to implement the "creator incentive plan" to subsidize talents in 20 short video creation fields, such as 3C digital, household appliances and furniture, maternal and child, fashion and so on [20].

Difficulties and challenges faced by short video industry

In the process of communication mode expansion, industrial chain improvement and business model innovation, the short video industry in 2023 ushered in new development opportunities. With the mature and in-depth development stage, the short video industry is also facing multiple dilemmas in the systematic and diversified development. Faced with the transformation of social structure, diverse user needs and changeable market environment, the short video industry has some problems, such as intensified competition among multi-platform and seizing market share. At the same time, due to the development of AIGC, it is a general trend for intelligent technology to empower short video innovation, and the infringement and copyright chaos caused by technology application are increasingly prominent. On this basis, the national industry supervision policy on short videos has gradually tightened.

Competition for short video platforms has intensified. Compared with the development momentum of the two short video head platforms in Tik Tok and Aauto Quicker in the previous two years, commercial platforms such as WeChat video number and mainstream media platforms such as CCTV video have gradually matured, platforms such as Bili Bili and Xiaohongshu have gradually emerged by means of circle communication, and traditional network audio-visual platforms such as iQiyi and traditional e-commerce platforms such as JD.COM have laid out short video fields one after another. In 2023, the platform pattern of short video industry will show a development trend of "two super and more powerful". By virtue of their own content advantages, user advantages or technical advantages, various platforms strive for users, data and other resources through vertical segmentation, differentiated layout, mainstream focus, etc., thus forming a situation in which the competition among multi-parties of short video platforms is intensified.

According to Tencent’s financial report in the second quarter of 2023, users of WeChat video number use for more than 50 minutes a day, which is more than half of the main station in Tik Tok, and it is still growing rapidly. Based on the port advantage of WeChat video number, the number of users accumulated by WeChat gradually depends on the video number, which poses a certain challenge for short video platforms to tap the incremental groups of users in third-and fourth-tier cities and silver-aged users. At the same time, after years of development and accumulation, the traditional short video platform has gradually developed based on its content advantages. According to the data of enterprise research platform, nearly 30% of users in Tik Tok and 40% of users in Aauto Quicker think that the homogenization of short video content is more serious. Many Internet experts or short video bloggers have the situation of "making once and handling many times", that is, a content product is repeated, distributed and spread on different short video platforms for many times, and it is not changed according to the development and characteristics of the platforms. From the short video communication of mainstream media, news content and authoritative information of some mainstream media also exist the phenomenon of multi-platform distribution and communication. In the face of intensified competition in the industry environment, the production capacity of many MCN institutions is becoming increasingly weak, which leads to the homogenization tendency of content. It can be seen that from platforms, media, institutions to users, the multi-creative subjects in the short video content ecology are in a weak state in different degrees in the competition. In addition to the increasing content competition, the business development of multi-party entities has also entered the deep-water competition area. In 2023, the live broadcast e-commerce re-emerged, and the live broadcast e-commerce on platforms such as Tik Tok and Aauto Quicker accelerated their layout.Continue to exert strength in terms of talent, content, traffic, interaction and service. However, in this process, it also brings about some related problems, such as chaotic commodity prices, frequent quality problems, low prices on different platforms, too many live advertisements, mixed content, declining brand effect and reduced user experience.

The chaos in the short video industry is prominent. In recent years, with the vigorous development of short video, its comprehensive management has also achieved remarkable results. However, due to the intensified competition of short video platforms, there have been some problems in terms of information content, value orientation and business tendency. Due to the deviation of value orientation, some short video bloggers shoot and produce short videos by designing scenes, posing and faking, deliberately fabricating and other forms to attract traffic and gain users’ attention. Short videos such as "Give instant noodles to the hospitalized mother-in-law" at the end of 2023 and "Qin Lang lost her homework" at the beginning of 2024 have aroused widespread concern in different degrees. These false short videos have attracted public attention and discussion in a conflicting and dramatic way, which has affected the public’s correct judgment to some extent, challenged the bottom line of moral civilization, and even induced social contradictions, resulting in conflicts between social prejudice and public value cognition. With the rise of the live broadcast mode of short video platform, many vulgar and "marginal" contents have appeared one after another. For example, some bloggers adopt meaningless live broadcast forms such as "soft pornography", showing off their figure, exaggerating and showing off their wealth, and vulgar PK, engaging in the production and dissemination of bad content, and even touching the legal red line, which has seriously affected the content ecology and value orientation of short video platform.

In 2023, the relevant departments of the central government promoted the comprehensive management of the short video industry from many aspects such as laws and regulations, policy standards and industry supervision. In 2023, the Central Network Information Office launched a series of "Clear and Clear" special rectification actions, all of which focused on short videos, focusing on rectifying "spreading false information, displaying improper behaviors, spreading wrong ideas and other chaos": in March, focusing on short video platforms, cracking down on prominent problems such as rumors, counterfeiting and illegal profits; In July, the Notice on Strengthening the Management of Self-media was issued, clarifying the requirements of "standardizing the labeling of information sources" and "labeling fictitious content or controversial information"; In September and December, the chaos in the field of short video, such as the loss of value orientation and the frequent occurrence of bad content, was rectified. [21] On the whole, the short video industry has been on the track of paying equal attention to development and supervision. Due to the constant changes in digital technology, media forms and innovative subjects, the problems in the development of short video have become the key regulatory content of the network audio-visual industry, and the multiple supervision of the subject, platform and industry of short video is gradually improving.

Infringements occur frequently in the field of short videos. From the characteristics of infringement in the network audio-visual industry, short video infringement is more manifested as copyright infringement. Due to the quantification and fragmentation of short video content creation and the diversification of content creation subjects, it is difficult and controversial to define the copyright ownership of short video. At the same time, due to the weak awareness of rights protection of relevant subjects, an effective short video copyright protection mechanism has not really been formed, and short video copyright disputes occur frequently. How to promote the short video industry to form a good awareness of copyright protection and promote the formation of a scientific and effective rights protection system has a long way to go.

In the short video format, due to the use of intelligent algorithms, AI video generation and other means, a large number of TV dramas edited without permission, copying other users’ content, "secondary creation" and so on are increasing, and short video head bloggers’ works and popular film and television variety works have become the "hardest hit" for infringement. There are many forms of short video copyright infringement, including unauthorized publication of works without the permission of the copyright owner, adaptation of works without the permission of the copyright owner and profit from online communication. With the rise of Sora and other technical applications, the network audio-visual works generated by artificial intelligence will also pose a risk of infringement on the copyright of existing short video content. In view of the copyright infringement of short videos, the National Copyright Administration and other departments are also constantly cracking down on the chaos of infringement and piracy through industry supervision. In 2023, the National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Internet Information Office jointly launched the special campaign "Jianwang 2023" to crack down on online infringement and piracy, and proposed to strengthen the copyright protection of the whole chain of works with the focus on online videos, online news and audio books, and promote the establishment of a good network ecology; At the same time, we will carry out in-depth copyright supervision of key video websites (APP), focusing on rectifying short video infringement.

Prospect of short video development trend

The development of media ecology, the change of media pattern and the change of users’ needs all put forward new requirements for the development of short video. Especially in the process of deep media integration and the construction of all-media communication system, mainstream media and short video platforms compete and interact, and short video has also changed from extensive production to quality production and mainstream production. With the expansion of users’ media contact channels and the improvement of content production capacity, the popular creation and sharing of short videos has gradually become a trend. On this basis, short video will also move from media to industrialization, and integrate media logic and industrial logic into social construction, becoming an indispensable and important force for social development.

Boutique turn. With the change of users’ demand for online audio-visual content products, high-quality, high-quality and personalized content production has become the future direction of short video development. Short video provides a new path for the transformation and upgrading of the network audio-visual industry and becomes an important force for the deep integration of media. It is an inevitable trend for short video to turn into high-quality products, which is mainly manifested in the following three aspects: First, the short video industry will gradually shift from incremental market to stock market, which will promote Tik Tok, Aauto Quicker and other platforms to upgrade and optimize the traditional content structure, eliminate vulgar information and low-quality content, and create a new ecology of content production through comprehensive management of the industry; Second, mainstream media and online audio-visual platforms, such as CCTV, Sichuan Watch, Elephant News, Mango TV, iQiyi, Tencent and other platforms and clients, have provided users with high-quality, professional and high-quality content products; Third, network experts and "grassroots" creations are gradually becoming professional, and short videos are gradually moving from pan-entertainment to pan-knowledge, mainstreaming and value.

In recent years, the national radio, television and network audio-visual industries have innovatively implemented the short video "first screen first push" project, and the creation of short videos in the fields of excellent cultural heritage, theoretical propaganda and interpretation, series of theme propaganda, mainstream value communication and so on has become increasingly prosperous, and the production of short video masterpieces has gradually become the vane of the industry. In 2023, the Central Radio and Television General Station promoted the high-quality development of short videos with authoritative, objective, accurate and true comments, and built an evaluation system of short videos with the brand of "Elephant Dance Index", focusing on five aspects: content production level, information aggregation level, technology leading level, user service level and platform operation level, and accurately evaluating short videos’ ability in content originality and production quality, which also promoted other mainstream media and networks.

Popular creation. Relevant data show that in 2023, the average daily usage time of short videos reached 151 minutes, accounting for about one tenth of people’s daily life time. One of the important reasons for the continuous improvement of short video users’ stickiness lies in the continuous expansion of the field of short video content creation, from traditional pan-entertainment to pan-knowledge and pan-life, involving content and categories with multi-level needs such as people’s life, study and travel.

At present, users of short video platforms are no longer satisfied with watching and commenting, but are keen on creating and sharing as subjects. The empowerment of digital technology and the popularity of various production and sharing apps have greatly lowered the threshold for users to participate in short video creation. In the fragmented time and scene, users gradually changed from "brushing short videos" to "making short videos". At the same time, the professional creative groups of short videos are also expanding. The number of creators who benefit from short video creation has been growing steadily for many years, and the proportion of professional creators in the total number of creators has gradually increased, which has further promoted the creative enthusiasm of ordinary netizens. In this process, the decentralized feature of short video content creation has become increasingly prominent, and the enthusiasm of users to participate in creation has been continuously improved. Short video has become an important form for ordinary people to record their lives and express themselves [22], and will gradually build a network landscape created and shared by all people.

Socialization and expansion. At present, short video is no longer limited to a new media form or a new media platform, but has become a media ecosystem in which multiple elements such as media, media, technology and platform fully interact. As an emerging audio-visual communication format based on the mobile Internet scene, short video has become an important channel and means for the general public to receive information and carry out social communication. At the same time, the short video and the political, cultural, economic and other elements in the social system are widely interacted and integrated, and gradually developed into a competitive industry, and its value chain and innovation chain are continuously extended through network audio-visual to speed up its layout in diversified industries.

In the future, short video will gradually become an important driving force in the social industrial structure. Driven by digitalization and intelligence, it will gradually become the main engine of the audio-visual industry, and will be fully linked and integrated into the social system through media mode, immersion mode and embedded structure, and will be accurately connected with all aspects of politics, economy, culture and social life through data, audio-visual and services, so as to continuously empower social and economic development and promote the digital transformation of social industries. On the one hand, the short video platform will be deeply integrated into the localized life service of the city, and closely integrated with the lives of grassroots people through live broadcast and e-commerce, providing a new experience of "short video+service". On the other hand, the short video platform will meet the national strategy and social needs, actively serve the regional strategy, help rural revitalization, and provide innovative means and methods for agricultural products sales, rural spiritual civilization construction and grassroots cultural communication in the vast rural areas in the form of "short video+new farmers", "short video+helping agriculture" and "live broadcast+helping agriculture". At the same time, the modes of "short video+cultural tourism" and "live broadcast+cultural tourism" are deeply explored to provide media-driven and technology-driven for the cultural tourism industry through media.

(This paper is the phased achievement of the funding plan of "Dengfeng Plan" for discipline construction of China Academy of Social Sciences, with the project number: DF2023YS40).

annotate

[1][16] China Internet Network Information Center: "The 53rd Statistical Report on Internet Development in China", March 22, 2024, https://www.cnnic.net.cn/n4/2024/0322/c88-10964.html.

[2] [7] [9] [12] [14] The Research Report on the Development of Network Audiovisual in China (2024) was released in Rong, http://www.cnsa.cn/art/2024/3/28/art_1977_43660.html on March 28th, 2024.

[3]Mob Research Institute: Short Video Industry Research Report in 2023, https://www.mob.com/mobdata/report/178, June 30, 2023.

[4] Xinbang Research Institute: Xinbang Research Institute: Mid-year Development Report of 2023 WeChat Video Number, https://www.dydata.io/datastore/detail/2334569092851306496/, November 10, 2023.

[5][15] Flying Melon Data: Annual Report |2023 Short Video Live and E-commerce Ecological Report, January 31, 2024, https://www.feigua.cn/article/detail/811.html.

[6] Ai Media Consulting: "2023– Https://www.iimedia.cn/c400/97005.html, November 22, 2023, A Research Report on the Micro-short Drama Market in China in 2024.

[8] He Hongyuan: "Stephen Chow," Transformation "Miniature Plays", "21st century business herald", January 31, 2024, the 10th edition.

[10] State Administration of Radio and Television: Notice of the General Office of the State Administration of Radio and Television on Launching the Creative Plan of "Traveling with Miniature Plays", https://www.nrta.gov.cn/art/2024/1/12/art_113_66599.html, January 12, 2024.

[11] Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of Online Tourism Market, March 24, 2023, https://www.gov.cn/zhengce/zhengceku/2023-03/28/content _ 5748755.htm.

[13] Xinbang Research Institute: "Xinbang Research Institute |2023 Annual Insight Report on Cultural Tourism", January 31, 2024, https://file.digitizing.com/eimg/uiages/20240112/1705041869784034.pdf.

[17] iResearch: "China Live E-commerce Industry Research Report in 2023", https://www.iresearch.com.cn/Detail/report?, February 29, 2024. id=4316&isfree=0。

[18] Li Kunkun: "Short video in 2023: overall acceleration of commercialization", December 29, 2023, http://www.cb.com.cn/index/show/zj/cv/cv135243241264.

[19] Zhang Yangyang: "The live broadcast GMV of WeChat video number will increase by 300% in 2023, and it is planned to do so in 2024", January 11, 2024, https://www.cls.cn/detail/1568485.

[20] "https://app.myzaker.com/news/article.php?, April 12, 2024", "JD.COM invested heavily, 1 billion incoming short videos". m=1712998732&pk=6618f9098e9f092d367fb51c。

[21] Wen Lijuan: "In 2023, the regulatory storm swept the short video industry — — Clean up the chaotic images such as wiping the yellow screen and posing, and purify the network audio-visual space, Rule of Law Daily, December 31, 2023, 1st edition.

[22] Chang Xiangping: "Short video accelerates digital transformation in many fields — — Interview with Zhu Yannan, Director of the Development Research Center of the State Administration of Radio and Television, China Press, Publication, Radio and Television, March 5, 2024, 6th edition.

Report on the Development of China’s Short Video in 2023

Huang Chuxin

Abstract: In 2023, China’s short video industry has entered a stage of deep development after rapid development and quality improvement innovation. The supporting indust rial chain of the whole industry tends to mature, new forms such as network micro-short dramas have shown explosive growth, the deepening of vertical segmentation fields has brought the popularity of short video of cultural travel, and the improvement of live e-commerce has also promoted the commercialization process of short video industry. Meanwhile, after entering the stock maintenance, the competition in the short video industry intensifies, the industry chaos become frequent, short video copyright infringement phenomenon has become an urgent problem to be solved. Facing the future, the development of short video industry also shows a hot trend of turning to quality, national creation and social expansion, and short video has gradually become an important force in social construction.

Keywords: short video, micro-short dramas, commercialization, popularization

Original Yuan Wah on Bruce Lee： I tried to sneak up on him behind his back, but I was almost broken by a rib.

When Yuan Wah was interviewed by reporters, he talked about the two most important partners in his life. He said:The two most important partners in my life are Bruce Lee and Stephen Chow. Bruce Lee made me famous in Hongkong, and Stephen Chow gave me food in the most difficult time.

Then Yuan Wah sighed with a little regret: Bruce Lee just left too early

Indeed, as a member of the "Seven Little Happiness" in Hong Kong, although Yuan Wah’s achievements are not as good as those of his big brothers Sammo Hung and Jackie Chan, his popularity is not inferior to that of the two. Yuan Wah is also one of the few Hong Kong action actors, and his martial arts are unique. Unlike Sammo Hung and Jackie Chan, Yuan Wah’s martial arts are light and elegant, coupled with his thin and strong body, so he was later selected as body double in Bruce Lee.

In the 1970s, Kung Fu movies exploded in Hong Kong, which was largely due to Bruce Lee. From "Big Brother in Tangshan" to later films such as Jingwumen and Crossing the River, Bruce Lee brought China Kung Fu with him and spread it all over the world.

At that time, Yuan Wah was only an ordinary "Dragon and Tiger Martial Master" in Hong Kong. In 1972, the film "Jingwumen" started shooting in Hong Kong. As a group performance, Yuan Wah played his first screen role, a Japanese who pointed at Bruce Lee and kept mocking. Although Yuan Wah was only 20 years old at that time, his acting skills were really good, especially after wearing kimono, which made the audience feel disgusted without makeup.

It is precisely because of this play that Bruce Lee is very fond of Yuan Wah. At that time, it was not easy for the film circle to find an actor with both acting skills and kung fu. So a few years later, Bruce Lee filmed the film enter the dragon and invited him to be his own body double.

Yuan Wah is known as the king of somersaults in the "Seven Little Blessings", and his specialty is somersaults, which is also Bruce Lee’s shortcoming. Because his martial arts pays more attention to actual combat, Bruce Lee rarely somersaults and his movements are not so beautiful, so in most movies, as long as it is a somersault scene, Yuan Wah basically does it for him.

Because of frequent contact, Bruce Lee and Yuan Wah almost became friends. When they were resting on the set, they often exchanged countless experiences. Bruce Lee once taught Yuan Wah some martial arts moves privately, and the other party mastered them quickly, and even used them to sneak attack Bruce Lee soon.

Once, after Yuan Wah finished filming, he attacked Bruce Lee from the back on the set and saved the other’s thigh. I didn’t expect Bruce Lee’s reaction to be very rapid, so he subconsciously waved his fist out. If he didn’t stop in time, Yuan Wah’s ribs were estimated to be broken. After seeing the sneak attack, Bruce Lee immediately warned Yuan Wah.Don’t joke like this again.

Because anyone who practices martial arts for a long time has an instinctive reaction, even out of the control of his brain. Sometimes, if he is attacked, his body will react automatically, which is likely to hurt others.

After the film was finished, Bruce Lee and Yuan Wah met for the last time at the airport. The other side attached great importance to Yuan Wah’s future and invited him to Hollywood. Unfortunately, no one expected that just one year later, Bruce Lee died suddenly in Hong Kong at the age of 32.

Some people say that if Bruce Lee had not passed away, Yuan Wah’s development today might have been better than Jackie Chan and Sammo Hung’s, or at least it would not have fallen into a situation where there was almost no drama to shoot later. However, for Yuan Wah, it was a rare experience to be able to get in touch with Bruce Lee and become friends with each other. At least Stephen Chow had been envious of Yuan Wah’s work in body double, Bruce Lee.

What do you think of Yuan Wah and Bruce Lee?

Editor in charge:

August is here, and the best time for you to see Miyazaki Hayao is here.

　 　 Special feature of 1905 film network It has officially entered August, and the hot weather has gradually turned into autumn. Have the hearts of fat friends drifted with the autumn wind? Is it like Xiao Dianjun, people have not moved, but their hearts have already drifted far away ~

Your heart is not as moving as your legs!

　 　 I’m sorry if I don’t travel (put) or swim (vertically) in such weather, but the anchor sister who broadcasts the weather forecast every day! What? Are you still traveling in the third dimension? ! It’s better to break the wall of the second dimension with the traveler Xiao Dianjun, and enter the world of the second dimension, spinning and jumping with your eyes open!

Then we will choose to follow in the footsteps of Miyazaki Hayao at the first stop!

　 　 The reason why the Miyazaki Hayao series was chosen as the first stop was because the old man’s films can be said to be the benchmark of Japanese animated films. The reason for becoming a benchmark is not only the imaginative plot, but also the accurate conception and grasp of the beautiful scene by the old man.

　 　 But those seemingly beautiful scenes that don’t exist actually exist in this three-dimensional world! Hurry up and walk with Xiaobian, who is known as the "live map of the scene"!

— — Kagoshima yakushima

["The places that I can’t reach are called distant places, and the world that I can’t go back is called hometown. What I have been longing for is a place farther than the distance." 】

　 　 Fat friends who are familiar with Miyazaki Hayao must know that the old man’s films have been devoted to the discussion of the theme of man and nature, so many scenes are full of natural flavor, such as the Ghost Princess, which is full of green screen — —

　 　 Although the heroine Shan is human, she grows in the forest, blends in with the forest, and protects the forest from human destruction. In the role of man and nature, she is in a gray area, representing both human and forest — —

　 　 The forest that the hostess grew up and loved is located in the world heritage area of Yakushima, Kagoshima. As the earliest world heritage in Japan, there are Chinese fir trees that have survived for thousands of years, and there is no trace of industry in the forest area, which also makes it a sacred place in the minds of many Japanese.

　 　 Because of the fire of Princess Ghost, it also promoted the tourism industry of Yakushima, which attracted the attention of the government. It not only specifically divided the shooting area, but also designed the pilgrimage route of Princess Ghost — —

　 　 Follow the route, you can go straight to the moss forest of the ghost princess, and wait for your white wolf god in the hole — —

— — Saitama Laishan Park

["Some troubles, if you lose them, you will have a chance." 】

　 　 I just ask if everyone wants to have their own totoro just like Xiao Dianjun! There is a cute expression and a fleshy stomach. If you can choose to lie on his stomach all day, don’t move your nest ~

　 　 It may not be easy to get a totoro that big, but if you want to go to the forest of totoro, you can just leave ~

　 　 　The location of the shooting is in the narrow mountain park in Saitama. Just like Princess Ghost, after the fire of My Neighbor Totoro, the government also strongly supported the tourism industry, and simply renamed this forest as the Totoro Forest, which was promoted to the absolute Totoro Holy Land in the hearts of fans!

　 　 　Walk hand in hand with your beloved in the fresh and pleasant forest, stay away from the hustle and bustle of the city, sink down and enjoy the beautiful nature ~ Maybe you will see a lovely totoro at the next intersection ~

The Witch’s Home Help — — Stockholm

["Only one person can hear his own voice when traveling, and it will tell you that the world is wider than expected." 】

　 　 As the first feature film co-produced by Miyazaki Hayao and Disney Company, The Witch’s Home Help has made great innovations in style. Not only does the location add a touch of Nordic style, but the topic selection has also shifted from the discussion of man and nature to the growth process of adolescent girls ~

　 　 　Qiqi, the witch, rides a broom around the town in the film, and meets many interesting people and things in the process of being a courier. Through these experiences, she has grown into a more independent girl paper ~

I have to say, this main line is really too stupid. Shi. Ni. Yes.



　 　 The town near the sea where Kiki is located in the film is in Stockholm, Sweden. Because the city is built along the coast, it is also known as the "water capital". The urban buildings are low and square, with a strong Nordic style ~

　 　 　The scene in the film basically reproduces the miniature of the town, of course, the highest and most obvious appearance rate is the sharp bell tower — — Stockholm cathedral ~

Spirited Away — — Ehime Ladao Hou Hot Spring

I don’t know where I’m going, but I’m on my way. 】

　 　 Spirited Away can become a classic, which is inseparable from the beautiful scene depicted by the old man Miyazaki Hayao for this film. The imaginary world where people and ghosts live together in the film is believed to have left a deep impression on many fat friends — —

　 　 Especially the main scene in the film — — Tang Popo’s Oil House

　 　 Although Bailong and Tang Popo don’t exist, this hot spring does exist ~ it is the Daohou hot spring in Ehime, Shikoku — —

　 　 Daohou Hot Spring is known as one of the four major hot springs in Japan, and it has a long history! As a small electric gentleman who has soaked in this hot spring, with his own face value, the taste of this hot spring is quite unusual! !

　 　Wearing a Japanese bathrobe after soaking in a hot spring and taking a stroll in the nearby shopping street can’t be too pleasant ~

— — Alsace Corma, France

【 "I’ll build you a mobile house in the future, ok? It is covered with balloons and can fly to the ends of the earth. The house can be small, but it is enough for you and me. " 】

　 　 Apart from the harmony between man and nature, "Anti-war and Peace" is also the eternal theme of Miyazaki Hayao’s films. In Hal’s Moving Castle, Miyazaki Hayao tells a story about two young people who knew each other and fell in love with each other on the eve of the war.

　 　 Sophie, a girl from a small town, became a 90-year-old woman after being enchanted. She ran away from home in panic and accidentally met Hal in a small town and entered Hal’s mobile castle ~

　 　 The town where Sophie lives is actually set in a small town in Alsace province in northeast France — — Kolma.

　 　 Kolma has a river and a flower boat, and is known as "Little Venice". The quiet canal neutralizes the noise on both sides of the city. All the houses are designed in spires and attics, and the walls are colorful. Walking in the street seems to be in the 16th century ~

The summer vacation has been fully launched.

Fat friends, stop eating chicken legs at home! !


Where do you want to explore Miyazaki Hayao?

Don’t miss your introduction of five popular models at Guangzhou Auto Show.

　　　　The 2009 Guangzhou International Auto Show opened in Pazhou Pavilion of Guangzhou China Import and Export Fair. As the largest auto show in South China every year, Guangzhou Auto Show has gradually become the third largest auto show in China after Beijing and Shanghai Auto Show. At the same time, with the increasing number of new cars launched year by year, Guangzhou Auto Show has become a grand event for model preview in the coming year. The exhibition area of Guangzhou Auto Show in 2009 reached 150,000 square meters, an increase of 20% over the previous one, with more than 80 vehicle brands participating. Speaking of auto show, no matter how gorgeous the booth is and how attractive the performance is, after all, the car is the protagonist of the auto show. Today is the first day of Guangzhou Auto Show Professional Public Day. What cars have attracted the unanimous attention of the audience and consumers should not miss them? Look at the popularity of the booth and you will naturally see.

　　　　Shanghai GM Yinglang

Don't miss your introduction of five popular models at Guangzhou Auto Show.

Don’t miss your introduction of five popular models at Guangzhou Auto Show.

　　　　Due to the pre-heating of GM’s new generation HRV and the increasing attention of Cruz, which has a good sales volume recently, Buick Hideo has become one of the popular models at this auto show. Buick Hideo is a new generation of Excelle HRV five-door hatchback previously named Buick XT, but this time GM adopts a new generation of Astra from Opel as the prototype. According to the manufacturer, Buick Hideo is a brand-new Buick model based on "global platform and European and American technology" after the new Regal, the new LaCrosse and Angkor. It is a five-door coupe positioned in the mid-size car market, and its products are positioned between the new Excelle and the new Regal.

　　　　It is worth noting that Xinyate, which has been replaced abroad, has also adopted a brand-new engine of 1.6T This engine has also been applied to the new Regal in China, and it is expected that Yinglang will also be equipped with this brand-new engine.

　　　　SAIC Roewe N1

Don't miss your introduction of five popular models at Guangzhou Auto Show.

Don’t miss your introduction of five popular models at Guangzhou Auto Show.

　　　　The 3G concept car N1, which was launched at the Shanghai Auto Show, won the world at the auto show in April this year, causing a lot of crowds. This model continued to make a high-profile appearance at Guangzhou Auto Show. In terms of design, Roewe N1 maintained the design elements of Roewe family, the 550-type middle net shape, the long and narrow headlights, the oblique LED fog lights and the very sporty front skirt air dam design also set the tone for the positioning of this car, which is more fashionable and younger. The design concept of this car comes from the 3G technology that has been popularized in China, and it has the functions of GPS navigation and real-time service for car owners through the Internet. In addition, there are all kinds of functions such as downloading online music and browsing the web. This car has attracted many consumers to stop and appreciate at the Shanghai Auto Show, and this Guangzhou Auto Show will definitely become the highlight of the booth.

　　　　The Roewe N1, known as the "3G car", has entered the preparations for mass production and is expected to be launched in the market next year. It is one of its strong competitiveness to carry powershift developed in cooperation with Borg Warner.

　　　　Toyota new crown

Don't miss your introduction of five popular models at Guangzhou Auto Show.

Don’t miss your introduction of five popular models at Guangzhou Auto Show.

　　　　Crown used to be famous in China. This Toyota premium car, which has always been produced only in Japan, did not perform badly after it was introduced to China, but it did not achieve the expected great success, at least the goal of shaking Audi A6L’s position as king was not achieved. After experiencing the market experience of Crown, the launch of the new Crown by FAW Toyota is obviously well prepared, and its natural popularity should not be underestimated. The front face of the new generation Toyota Crown has been redesigned, and the new "inverted trapezoidal" air intake grille and square embossed trademark panel have replaced the front face of the previous generation Crown. The body line is also the focus of the improvement of the new generation Toyota Crown, which is completely opposite to the dignified shape of the old Crown. The new crown raises the rear of the car and boldly adopts the side lines with greater inclination, making the side lines of the whole car look more avant-garde and dynamic.

　　　　With the same size, the wheelbase of the Majesta Crown has reached 2925mm, and it has the capital to compete with the Audi A6L in terms of appearance luxury and internal space. The key is the price. The new crown is good, but it is also necessary to be cheaper than the Audi A6L. I believe Toyota has this strength.

　　　　Mazda CX7

Don't miss your introduction of five popular models at Guangzhou Auto Show.

Don’t miss your introduction of five popular models at Guangzhou Auto Show.

　　　　With the increasing sales of Mazda 3 and the launch of new mazda 6 and Mazda 3 hatchbacks, the first Mazda SUV model in China — — Mazda CX7 has attracted consumers’ attention. Mazda CX7 has a large number of sports car design concepts. Its shape is not as angular as that of an ordinary SUV, but it pays more attention to aerodynamic design. Its head is sharp and its lines are very smooth, which is more like a sports car with a raised chassis.

　　　　The 2.3L direct injection turbocharged engine has been able to provide enough power, and at the same time, it takes into account the economy of urban use, and is more suitable for some entry-level SUV enthusiasts. As the second car of the family, Mazda CX7 also has enough space to take the whole family on a trip. Different from the existing traditional SUV models, CX7 is developed by Mazda’s unique R&D platform, which fully embodies the essence of Mazda brand sports car.

　　　　Shanghai Volkswagen TIGUAN Tiguan

Don't miss your introduction of five popular models at Guangzhou Auto Show.

Don’t miss your introduction of five popular models at Guangzhou Auto Show.

　　　　Volkswagen booth has always been one of the most concerned booths for consumers in previous auto shows. The TIGUAN Tiguan, the first SUV model of Shanghai Volkswagen, will be launched at Guangzhou Auto Show, and the pre-sale will be started at the end of the year, which has aroused enthusiastic response from consumers and become one of the most popular models. The appearance modeling of domestic Tiguan is obviously different from that of imported version. Among the three foreign versions, the "Sport&Style" scheme is chosen, which emphasizes highway performance, and the appearance configuration level of wheels is also lower than that of imported version. The most important difference is that Tiguan has been lengthened by 80mm at the back door, which is shorter than the previously reported extension of 100mm, but it can still be seen that the body is longer than the imported version, and the rear seat space has been improved, but there is still no seven-seat model with the third row of seats.

　　　　In terms of power configuration, it will focus on two engines, 1.8TSI and 2.0TSI, which are matched with the traditional 6-speed Tiptronic automatic transmission. The 4Motion four-wheel drive system is standard for the whole system, but the off-road off-road mode is no longer available in the imported version.

Chang ‘an Yidong Wuxi area has greatly reduced its price! The discount is 24,000, and the quantity is limited.

In the [Easy Car Wuxi Local Automobile Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, Yidong’s current discount rate is still very amazing. The highest discount rate can even reach 24,000, and the lowest starting price is only 69,900. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the preferential situation of Yidong.

Let’s look at the appearance of Yidong first. The front face of Yidong looks deep and elegant, and with the blackened grille, it is very recognizable. At the same time, the headlight presents an atmospheric design style, which is in line with the "taste" of young consumers. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4770MM*1840MM*1440MM, the car uses lovely lines, the car side gives people a very simple and generous feeling, with large-sized thick-walled tires, it looks full of movement. In the design of the rear end, the overall shape of the rear end echoes the front face, and the taillights look very streamlined and the overall layout is impressive.

Sitting in the car, the interior of Yidong looks very fashionable and dynamic, giving people a very stable and atmospheric feeling. With the three-spoke steering wheel, it is made of imitation leather, which looks a little more fashionable and simple. Let’s take a look at the central control. The car is equipped with a steady touch-control LCD central control screen, which makes the interior style impressive and meets the aesthetic standards of most consumers. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks very stable. The car uses a leather-like seat, which is wrapped in place and comfortable.

The escape-matched wet dual clutch (DCT) gearbox has a maximum power of 125KW and a maximum torque of 260N.m, and the power performance is good.

Yidong is a very good-looking model, its design is fashionable and atmospheric, and its lines are smooth and natural. The body size is moderate, but the interior space is excellent, which can provide a spacious and comfortable ride experience in both front and rear rows. In addition, the dynamic performance of Yidong is also excellent, and the engine equipped with it has strong performance and rapid acceleration response, which brings full fun to drivers. Generally speaking, Yidong is a good car with both face value and strength, which is worth recommending.

High-end Mercedes-Benz G500 special price 20 Mercedes-Benz G500 price 6 car purchase special price

The new generation of the 2020 G500 retains the classic square box design that has lasted for 39 years. Its tough lines and excellent off-road performance have made it the Dream Car in the minds of many consumers. Compared with the previous generation model, its shape has been adjusted, such as the front grille has been replaced with a three-banner decoration, and the design has also changed significantly. It is reported that it uses a new steel and aluminum mixed structure, which is 170kg lower in quality than the current model, but the rigidity has increased by 55%.

2020G500 White Coffee (G63 configuration) Optional [Driving Assistance (including Blind Spot Assistance and ACC Adaptive Cruise) ] [Voice of Berlin Advanced Surround Sound] Electric Glass Smoking Bag Ambient Light Central Control Dual LCD Large Screen Display Stainless Steel Appearance Bag (Stainless Steel Spare Tire Cover, 3D Label, Left and Right Side Pedals, Stainless Steel Lighting Welcome Pedals, Stainless Steel Rear Loading Protection) With 360 ° Ring Shadow Parking Bag A Appearance Large Bag 20 Inch A Alloy Multiple Exclusive Interior Bag [DESIGNONAPPA Perforated Diamond, NAPPA Leather Dashboard, NAPPA Leather Wrap Interior DESIGNO Velvet Foot Pad, DESIGNO Fur Top, No Border Inside] [Geometric beam of light] [Active Wrap Seat (Front Ventilation Massage Dynamic Driving Seat) ] Multifunctional Heated Steering Wheel Car Trunk Special Rubber Pad Rear Fender LTE communication mode

No matter how the 2020 G500 was packaged, it used various high-end materials to reshape the carriage, but only the imprint of the tool car can be conveyed from the rigid interior appearance. Now after entering the new carriage, you can see the latest family interior design, and the scene in front of you is completely similar to your own. In addition to the classic solid wood trim, the carriage also uses advanced materials such as metal, carbon fiber and leather. In the center position of the center console of the 2019 G500, three lock control buttons are carefully placed in the order of 1 middle, 2 rear and 3 front. The interior layout is carefully optimized while maintaining the traditional functional position of the G-class, resulting in a sense of technology and luxury that is in line with the value. The interior color selection is multiple to meet the different preferences of customers.

Highlights of the new car: 1. Compared with the old model, the size has been significantly improved, increasing by 40mm; 2. The interior has been fully upgraded, both rough and full of technology; 3. The off-road ability has been significantly improved compared with the old model, becoming more powerful; 4. The road performance is commendable, and the daily use is comfortable and luxurious enough. Exterior design: A bit of refinement has been added to the rough. The new model still maintains a professional positioning, and at the same time adopts the traditional "square box" shape design, but the details have become more delicate. The size of the new model has been significantly improved. The length, width and height are 4817 × 1969 × 2187mm and 2890mm respectively.

Interior: It is definitely the most eye-catching part of this new generation. It can be said to be a change from the interior style of the previous generation that has been used for nearly a decade, and it has made a qualitative leap in the overall visual sense of grade and luxury. Indifferently, as a highly positioned model in the G-class family, the 19 A G63 are not ambiguous in the interior configuration and materials. It can be said that its overall luxury is on par with the S-class, or even on par.

The 2020 G500 is equipped with 4.0LV8 power, with 9 gears, 422,610N/m, size 4764 * 1867 * 1954, front and rear 2850mm, 205mm, fuel tank capacity 96L, urban area about 14.5L, high speed about 11L. The strong wedge-shaped features and eye-catching logo make it feel his unrestrained breath when stationary. However, these do not mean that the G500’s road performance is lost. When driving nearly three tons, it still has a good result of 0-100km/h acceleration of 4 seconds.

Junchi Hongwei International Trade Co., Ltd. solemnly promises:

All models sold by our company in the United States, the Middle East, Europe, and other regions can be provided with regular goods import certificates, vehicle consistency certificates, inspection forms for imported motor vehicles, and regular invoices issued by the state-recognized customs to ensure normal settlement in various regions.

Parallel regions that can currently be licensed:

Liaoning Province, Jilin Province, Heilongjiang Province, Fujian Province, Jiangxi Province, Hubei Province, Hunan Province, Yunnan Province, Gansu Province, Qinghai Province, Guangxi Zhuang Autonomous Region, Tibet Autonomous Region, Ningxia Hui Autonomous Region, Uygur Autonomous Region

Areas that cannot be licensed:

City, City, City, Hebei Province, Jiangsu Province, Zhejiang Province, Hainan Province

Regions can be panned:

City, Shanxi Province, Shandong Province, Henan Province, Sichuan Province, Shaanxi Province, Autonomous Region, Anhui Province, Guangdong Province

Off the table: Taiwan Province, Hong Kong Special Administrative Region, Macao Special Administrative Region.

What is translation???

Translation is for those areas where the national five vehicles in the six regions of the country cannot be directly licensed. First, the vehicle will be licensed in the name of the owner in the national five regions, and then it will be upgraded, and finally settled in the six provinces. In this case, the name of the owner is used before and after, and it does not belong to the transfer. There is no need to pay transfer taxes, but it is equivalent to the owner of a car in another province being moved to the province.

The time is about 10 days. The disadvantage is that the company’s car is not tax deductible.

All models are available in installments

Hotline: 13072228912 Manager Yuan, with WeChat

For more information, please follow the official WeChat official account: "Parallel Family" brings you a different luxury car experience every day.