标签： 爱上海

Nearly 90% of college students believe that job hunting benefits from career planning.

　　In August 2018, Xu Mo, a prospective senior majoring in accounting, made a decision — — Give up the postgraduate entrance examination and cross into the field of photography. After nearly three years in the school club, he has been dealing with photography and post-production, and many works produced during this period have also been widely praised. In Xu’s view, "photography" can bring him more motivation and happiness than "accounting". Out of this love, Xu Mo broke his original plan and redrawn his career blueprint.

　　"I think my current resume should enable me to find a good job." Hong Yue, who had a clear career plan early, was full of pride when she mentioned her resume. This good resume was obtained by Hong Yue from her freshman year by running presentations, participating in entrepreneurial competitions, pulling projects for enterprises, planning large-scale activities and other experiences. In these experiences, she finally decided to take the road of entrepreneurship.

　　Recently, the media of Zhongqing School launched a survey on college students’ career planning for more than 700 college students and graduates all over the country. The survey results showed that 22.92% of the respondents indicated that they had a clear career blueprint. 71.49% have a certain planning direction, but the plan is vague; 5.59% have no plans at all; More than 87% of the respondents agree that a clear career plan is helpful for college students to set goals and help job seekers to prepare for finding jobs in advance.

　　The job-hunting embarrassment of "cramming for the Buddha’s feet"

　　According to the survey, 87.18% of college students who don’t have a clear career plan think that unclear planning has an impact on job hunting. Among them, 46.15% think that their resumes are thin because they don’t prepare in advance, 61.54% find that they are confused when looking for a job, and 35.90% find that they don’t have the ability to meet the job requirements when looking for a job.

　　Both Li Bei from University of Shanghai for Science and Technology and Huang Muxin from a university in Anhui believe that there are not many friends with detailed career plans around them, and some students even buy resume templates temporarily and then "invest in the sea" resumes.

　　According to Liu Jia of a university in Jiangxi, the resumes of four people in their dormitory were all completed in two hours on the night before the campus job fair, searching for such terms as "How to write resumes to attract HR quickly" and "Matters needing attention in resume writing". "Put on a suit rented near the school and prepare a few words temporarily ‘ People can’t grasp the key points ’ Self-introduction, hurry to play. " Liu Jia recalled the embarrassment at that time, and couldn’t help laughing and saying, "Near the last few job fairs, I realized that the resume sent to HR online should be in PDF format, not WORD."

　　Tong Li, who majored in electrical industry and automation, was worried about "postgraduate entrance examination or work". In the end, he chose Bao Yan on the advice of counselors and tutors, and the future was temporarily "settled". He has never made a plan, and he often feels confused during this period of "making choices". "Those who are very interested in their major and have very high enthusiasm will naturally have goals. But if you are interested in this major like me, there will be no direction. " In order to determine the goal, Tong Li looked up a lot of information and even went to professional institutions and teachers to discuss it repeatedly. Postgraduate entrance examination or employment, giving priority to region or major, all kinds of problems constantly troubled him. During that time, Tong Li, who was "selected" and "tortured", went to the college to consult counselors and tutors.

　　"Your future still depends on yourself." Although Bao Yan’s decision has been made, he is still full of confusion about everything unknown in the future.

　　Just having a direction and a plan seems to be far from enough. CANDY, from a university of science and engineering in Liaoning Province, had a hard time choosing a job before graduation. Her major is often nicknamed "all-purpose oil" by students of the same major, which seems to be "everything can be done" and "nothing is right". In CANDY’s view, choosing a job is a "two-way multiple-choice question" after all, and candidates need planning and preparation.

　　Liu Jia mentioned that he once thought that career planning was a mere formality, and it didn’t matter whether he did it or not. When he was near graduation, he found the gap between himself and those students who had clear plans. "The most obvious difference is that when I was still dissatisfied with filling a large blank in my resume, others have already received four or five employment letters by using club experience, award-winning experience and internship experience, and they are still hot jobs." According to Liu Jia’s description, in fact, he also participated in many activities and had a lot of experience during his college years, but he never thought of combining these valuable "fragments" and turning them into his own advantages.

　　Career planning is the first "outline" before entering the society.

　　According to the survey, compared with junior students, the proportion of senior students who are about to find employment has a clear career plan is higher, with 19.04% in junior students and 33.71% in senior students. However, there are still many senior students whose career plans are vague, accounting for 63.43%, and those in junior grades account for 74.94%. 2.86% of the senior students still have no career goals at all, while 6.92% of the junior students.

　　Because of a student’s work assignment, Huang Muxin, who was still a sophomore at that time, chatted with a newly graduated school sister for a long time, and he first had the idea of "planning for the future". "When I heard her talking about her application path and the whereabouts of her classmates, my heart began to have ‘ Think carefully about how you should go in the future ’ The idea. " The "sense of crisis" brought by the employment or postgraduate entrance examination in the next two years makes Huang Muxin feel that "if there is no goal and general planning, then the efforts made now are likely to be in vain."

　　In Huang Muxin’s view, a complete career plan is equivalent to setting clear career goals for yourself, which can reduce the risk of "being blind and unable to start" when graduation is approaching, and the probability of missing your favorite position due to "ignorance" will be greatly reduced. Working hard in the direction that suits your interests according to your career plan will also improve your satisfaction with your future work and make it easier to realize your self-worth. "We can also look at ourselves in an all-round way through the process of improving our resumes, recognize our strengths and weaknesses, and find a position that suits our preferences and specialties."

　　Qiu Qiu, who graduated from a university in Liaoning, has always had a clear plan for his future. "Your future depends only on yourself. I didn’t ask my senior sister much, because if I ask my senior sister who took the postgraduate entrance examination, she will tell you the reasons for taking the postgraduate entrance examination. If I ask my senior sister who didn’t take the postgraduate entrance examination, she will tell you the reasons for not taking the postgraduate entrance examination. " The question of postgraduate entrance examination or employment didn’t bother Qiu Qiu at all. As a financial student, she thought that work experience was far more important than education, so she resolutely chose employment. This is because she has long had her own considerations. "If I don’t take the postgraduate entrance examination, I will have more practical experience than others. If I want to go to an enterprise or even take a management position in the future, I can re-examine and study for an MBA." It is understood that Qiu Qiu considered the issue of employment when she was a freshman. She spent the whole university time getting relevant certificates, participating in big innovation projects and various competitions, which made a page of resume heavy.

　　According to the results of the media survey conducted by Zhongqing School, 88.83% of the students who have a general career plan will have a clear learning direction and obtain relevant certificates after they have a career plan, 80.7% of the respondents will look for internship opportunities and get to know the industry situation in advance, and 58.65% of the respondents will choose to participate in competitions and other activities to improve their abilities and enrich their resumes.

　　Lin Xiao participated in the career planning and design competition as early as her freshman year, and her target occupation was a reporter. Bai Yansong has always been regarded as an idol, and she likes the expression of "hitting the pain point directly". To be an excellent reporter with both "interesting soul" and "noble personality" has always been the direction of Lin Xiao’s efforts. So as early as in high school, she regarded "reporter" as her ideal career. Until now, "going to the traditional media for employment" is still Lin Xiao’s firm goal that has never changed. Although not yet employed, Lin Xiao has used her vacation to practice in media units. "After determining the plan, you must seriously look for opportunities to practice. You will have some subversive cognition about yourself and discover your new abilities." Lin said with a smile.

　　"With planning, we will start to work hard." Huang Muxin revealed that he was already preparing for his future goals, and after making plans to study abroad, he set out to prepare for the IELTS test as soon as he was a junior.

　　Perfect planning, or "firm choice" or "brave trial and error"

　　"It’s interesting to say. I think my career has been quite smooth." Today, Qiu Qiu is an employee of a state-owned enterprise in Dalian that ranks first in the industry.

　　Before taking up the present job, Qiu Qiu could not be tempted by seemingly rich conditions such as "good salary" or "good company environment". As long as he did not want to choose a position, Qiu Qiu refused. The reason why the interview process has been smooth, in her opinion, is related to her clear goals from beginning to end. When looking for her current job, she only interviewed for one round, and the employer had already signed the contract, and the position was settled on the spot. Her entire job search career has been "smooth" according to her original goal.

　　According to a survey conducted by the media of Zhongqing School, 64.88% of the respondents believe that a complete career plan can bring opportunities for college students to "try and make mistakes in advance and adjust their goals in time".

　　With the attitude of giving it a try, Li Bei participated in a variety show about games under the introduction of a friend. This accidental attempt has given him a rough outline of his vague career blueprint. There is a school team set up spontaneously by students in the school. In this team, which is basically a champion at the expense of competition, Li Bei has been the captain all the way from the players. Although he is a journalism major, Li Bei admits that he is not looking forward to working in the media in the future. In his view, it is much more interesting if hobbies can be turned into careers than sticking to the rules of professional counterparts. "In fact, I also tried to work in the propaganda department of the enterprise. Because I didn’t plan before, I was quite happy when I first got the internship opportunity, but later I gradually found that the work content was not very suitable for me."

　　From anticipation to gradual loss of enthusiasm, Li Bei often recalls the days when she participated in variety shows and competitions in this "trial and error". After receiving the invitation of the second season variety show, a budding career plan was quietly finalized in his heart. Unlike most young people who take games as a pastime, Li Bei clearly recognized the pressure he had to deal with from the moment he decided to take this as a career. In the face of boring and repetitive exercises and others’ incomprehension, he was very calm. "It was a waste of time before, but since I knew what I wanted to do, it was much easier. Let me become better and work hard to move forward."

　　CANDY, who also had the experience of "trial and error", made clear his career plan for the first time during an internship in a foreign company. "Personnel, which is civilian but not purely civilian, makes me feel quite exercisable, so I just want to develop in this area." The five-month internship has given her a general understanding of the direction of her work, and the fog between her and the future has also been pushed aside a little.

　　Before that, she had used the winter vacation as an internship, and also worked as a volunteer in science and technology hall, but in her opinion, it was not satisfactory. After several "trial and error", CANDY kept asking for advice before formally looking for a job. For example, carefully ask seniors and seniors about their initial work experience, mental journey and interview experience, so as to have a clear direction and plan. "Constantly try and make mistakes and constantly adjust your goal direction." This is one of the suggestions that Senior Sister gave her. "We will all experience a period of confusion in our careers, as long as we clearly know what we are suitable for and then work hard in this direction."

　　(At the request of the interviewee, all the interviewees except Hong Yue are pseudonyms.)

　　China Youth Daily Zhongqing Online Trainee Reporter Luo Xi University of Science and Technology Liaoning Jiang Tianyi Zhejiang Media College Li Jingjing　

Inventory of mainstream film marketing companies (II)： Dark Horse Taoxiu is backed by the platform, and it rises rapidly from four to four.

author/Adasi

# Huang Xuan quarrels with Yang Zishan #, # Guan Xiaotong’s father gives Amway white wine to foreign actors #, # Chaoneng’s family has no normal people # ……

When you open Tik Tok, you can always see hot search topics as short as those in parents’ homes. Clicking on them is actually a movie marketing clip. Unconsciously, the deep combination of traditional marketing and content has been immersed into our lives.

Last week, I gave you an inventory of some mainstream film marketing companies (portal "Inventory of Mainstream Film Marketing Companies (I)"). After several rounds of shuffling, some established marketing companies gradually withdrew from the market. At present, either the film and television companies have strong marketing teams, such as Light, Bona, Huayi, etc., or they are attached to capital and platforms. For example, Dark Horse Marketing won Ali’s investment, and immediately film and television was acquired by Confucianism and Italy Film and Television.

Not only the big waves wash sand, but also the fiery short video outlets make short video marketing companies stand on the forefront. A number of emerging companies, such as Beita Culture, Cycling, and Four Four Get Eight, appear in the film marketing team.

Road painting film and television:

Pay attention to the introduction of foreign films and cross-industry cooperation

A few years ago, because of participating in the promotion of Hollywood blockbusters such as Fast and Furious 8, Wolverine 3 and Transformers 5 in China, giving way to painting film and television has established a reputation in the field of film and television industry and brand marketing.

Foreign films help to promote, and the cross-industry cooperation between films and brands is the strong point of road painting film and television. In the early years, I participated in the co-production of Hollywood blockbusters, from the introduction of the Japanese film "Thieves Family" in 2018 to the Japanese niche fantasy love animation "Hello World" this year. The box office broke through 100 million, and there were all road paintings behind it.

The Spring Festival stalls contributed to the cross-border linkage between A Writer’s Odyssey and Audi, which is also a recent successful case of Road Painting.

Road painting film and television also entered the online movie this year, and was responsible for the exclusive announcement of the action film "The Sneak Action of Drug Hunting" at the end of October.

Like a duck to water:

Work closely with Bona

Rudushui Film & Television is a case marketing company established in 2014. From the projects handled by the company, it can be seen that Rudushui has a close relationship with Bona Film, the producer, whether in the early days of "Taking the Tiger Mountain Outward" or "operation mekong" or in Chinese Doctors and The Battle at Lake Changjin today.

Rong Chao, the company’s legal representative, used to be the planning director of Bona Film and the screenwriter of the movie "Wulin Monster". Therefore, most projects produced by Bona Film can always be seen by the marketing team like a duck to water, but the company is relatively low-key and there is not much public information to inquire about.

In addition to film marketing, such as a duck to water, he also participated in the production of the documentary film "Dragon and Tiger Warrior".

Micro entertainment:

Behind-the-scenes stars and their works in front of the service desk

In addition to Bona’s royal use, The Battle at Lake Changjin’s marketing team has another micro-entertainment company that has cooperated with Bona a lot.

Founded seven years ago, Micro Entertainment has done film marketing for dozens of films such as Chinese Doctors, The Rescue and The Captain’s Later Us and The Four Kings of Di Renjie.

Huang Yiping, the founder, used to be the propaganda director of Tsui Hark Company. Tsui Hark and Bona are deeply bound, so it is not unexpected that the micro-entertainment founded by Huang Yiping has received many Bona projects.

In addition, Micro Entertainment is also responsible for brokerage affairs, providing publicity services for head artists and directors in many fields such as film, television, music and fashion. We have cooperated with Tsui Hark, Rene Liu and Zhang zhen. It can be said that film marketing and celebrity marketing are the two core businesses of micro entertainment.

Small table movie:

Young new forces in film marketing

If you have seen Wrestling! Indian movies such as Dad, Mysterious Superstar and Starting Line, or Japanese film lovers such as Doraemon and Silver Soul, small table movies that are good at young marketing should not be missed.

Zhao Zhuoqun, the founder of Little Table Film, actually studied drama, film and television literature. After several years of hard work in the film and television industry, he made a name for himself in 2015 because he planned the marketing of "Doraemon: Walk with Me", and then he founded Little Table Film and officially cut into the film and television marketing market.

From the initial acceptance of niche projects such as Second Yuan and film criticism, to the present participation in the marketing promotion of popular films such as Seizing the Soul, Bath Buddy, White Snake 2 and Summer Future, Xiaotiao’s ability in creative new media marketing has become increasingly prominent, and the whole team is also very young.

It is worth noting that Xiaotiao Film was invested by Lianrui, a veteran distribution company, in its early days, and now it is backed by Matt Culture, a film and television marketing and production company. YueYang, vice president of Matt, is also one of Xiaotiao’s shareholders.

Dark horse marketing:

Backed by Alibaba Pictures, look at the explosive potential stocks

Dark horse marketing, founded by Du Hao and Andy in 2015, is really a "dark horse" in the film marketing industry:

From Wolf Warriors and detective chinatown series, to Shameful Iron Fist, Flying Life and Ip Man 4, dark horse marketing can be seen behind many explosive films.

In 2019, Dark Horse Marketing was invested by Alibaba Pictures, so most projects in Alibaba Pictures now involve Dark Horse, but it is not limited to this.

This year, Dark Horse Marketing took over many blockbusters such as I want us to be together in Detective Chinatown 3, A Writer’s Odyssey, 1921, Anger and Serious Case, Assassination Storm, etc. Last year, some projects of iQiyi Fog Theater and Youku Suspense Theater were also marketed by Dark Horse.

The names of the brands of Dark Horse are also very interesting, such as basic culture, unlimited imagination, decent culture, whale-like culture and so on. Among them, decent culture has developed well, and participated in the publicity of many projects such as Secret Visitors, First Furnace Incense and Everything About My Mom.

Potato chip culture:

Binding Chen Kexin, Securing High-quality Projects

I first learned about potato chip culture because of the brokerage business of this company: powerful actors such as Tan Zhuo, Ni Hongjie and Lv Xiaolin all cooperated with potato chip culture.

Zhao Jing, the founder of the company, is a senior media person, who once planned and compiled a series of works for director Jia Zhangke.

In 2015, Zhao Jing established potato chip culture, engaged in film and television production, film and television marketing, artist brokerage and other businesses, and participated in the promotion of many high-quality film and television projects such as "Home at One Point" and "Calm Down" in Leap, Better Days.

It can be seen that the company has a close relationship with Chen Kexin’s team. Zhao Jing is the shareholder of Fat Kids Film and Television, a producer in Better Days, and Jo Jo Hui, who has been cooperating with Chen Kexin and Ceng Guoxiang, is the supervisor of potato chip culture.

Collect media:

Focus on the whole case marketing team of film and television

Just four years after its establishment, Jishi Media has participated in the marketing of 50+ popular films such as Psychological Crime, Sewing Machine Band, the richest man in Xihong City, and the ringing of the phone, and its business also involves the promotion of drama series, such as Anjia, Full-time Master, Animal Management Bureau and Sand Sea.

This year, Detective Chinatown 3’s "Secret Visitor", "What Should I Do When My Second Brother Comes" and "Uninvited Visitor" also participated in the collection.

Zhang Weihua, the founder, used to be the general manager of Xiansheng Interactive. After the establishment of Jishi Media, he obtained strategic investment from Joy Pictures. In recent two years, Jishi also established some new companies, such as brand marketing, event operation company, toilet cool entertainment, and Shiguang Interactive.

Taoxiu light and shadow:

The cutting-edge digital marketing backed by the platform

Among the film marketing companies, Taoxiu Light and Shadow is quite special. As a pan-entertainment content marketing MCN organization founded by Alibaba Pictures and Tianxiaxiu in 2018, short video+live broadcast are the two core business segments of Taoxiu Guangying.

Because it can incubate talents independently, Taoxiu Guangying’s film and television announcement does not depend on external delivery. At present, it has customized the layered short video marketing and delivery strategy for The Eight Hundred Leap’s film and television works such as First Furnace Incense and Big Red Packet.

Film marketing is only a part of Taoxiu’s light and shadow business, spanning entertainment content marketing, brand e-commerce live broadcast and other fields. With the creative planning ability of new media and talent matrix, Taoxiu Light and Shadow has become a rapidly rising marketing dark horse in the industry.

Four, four, eight:

Vibrating and blasting money making machine

With short video platforms such as Tik Tok and Aauto Quicker becoming important marketing centers, film marketing companies have also set up short video teams. Short video marketing companies such as "15-20", "Betta Culture" and "Cycling Play" have risen rapidly, and "4-4-8" established in 2019 is one of the leaders.

My Father and I, The Battle at Lake Changjin and Chinese Doctors, Summer Future, Great Dad … Throughout the summer and National Day files, you can see the figure of four and four in the short video marketing team of these blockbusters.

Yang Yi, one of the founders of "Four-Four-Eight", once worked in Huayi and ByteDance Department, and was quite experienced in film and television marketing and short video planning and operation, which led to the creation of explosive video cases for many film and television projects on the Tik Tok platform.

Immediately film and television:

Mature new army of film and television marketing

As a new company established in October 2020, Lima Film and Television is not well known. The core members of the team are from Road Painting Film and Television, and participated in the marketing promotion of a series of films such as Hi, Mom’s t.a, When Men Fall in Love, Rabbit Violence, online movies Our New Life and Northeast Love Brother.

After obtaining the investment of Fang Ruyi Film and Television produced by Hi, Mom and A Little Red Flower, Ma Yi Film and Television will be responsible for the marketing of Confucianism and Italian projects.

In addition, Lima Film and Television also contacted artists to promote business. For example, Su Ke, the actor of the hit drama "Sweeping the Black Storm", was promoted behind the scenes during the publicity period of the series.

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Aspartame is controversial about cancer. How can I eat it if I want to reduce sugar？

　　Recently, "Aspartame Carcinogenic" was listed in Weibo Hot Search. According to media reports, aspartame will be listed as "a substance that may cause cancer to human beings" by the International Agency for Research on Cancer under the World Health Organization in July this year. Aspartame is widely used in China, and it can be added to 12 kinds of food. People can’t help asking, can diet drinks still be drunk? What else can you eat with healthy sugar reduction?

　　"In fact, aspartame, as a common synthetic sweetener, has been controversial for a long time and has been questioned about the possible neurotoxicity and cancer risk. However, years of scientific research have not really determined the carcinogenicity of aspartame. " Liu Xuemei, a clinical nutritionist in the Nutrition Department of the First Affiliated Hospital of Tsinghua University, said in an interview with Workers Daily: "We don’t have to panic. The rating of carcinogens is not equal to their risk. Many common food ingredients are listed as carcinogens, but we can still consume normally."

　　Which foods contain aspartame?

　　At present, according to the probability of cancer, the international agency for research on cancer divides the carcinogenic factors into five categories: category 1, which has confirmed carcinogenicity to human beings; Class 2A is likely to be carcinogenic to humans; Category 2B, which may cause cancer to human beings; Category 3, it is still uncertain whether it is carcinogenic to human body; Category 4, basically no carcinogenic effect on human body. According to the information disclosed by the media, aspartame will be classified as category 2B, which may cause cancer to human beings.

　　As a sugar substitute, aspartame is very sweet, about 200 times as sweet as sucrose, and its calorie is only 200~300 times as high as sucrose. Because of its low calorie and high popularity, aspartame is widely used in food fields such as beverages.

　　China has approved that aspartame can be used in cola, ice cream, ice cream, candied fruit, jam, bread, cakes, canned aquatic products, vinegar, salad dressing, concentrated soup, carbonated drinks, flavored fermented milk and many other foods. The most common is sugar-free carbonated drinks, and aspartame is also widely used in sugar-free chewing gum and sugar-free mints.

　　Can you still drink sugar-free drinks?

　　When discussing the safety of aspartame, dosage is an important consideration. The Committee of Scientific Experts (JECFA), jointly managed by FAO and WHO, has previously issued recommendations on the safe dosage of aspartame. According to this suggestion, a 60 kg person will have to drink more than 12 cans of diet coke every day before it will be affected.

　　Zuo Xiaoxia, director of the Nutrition Department of the Eighth Medical Center of the General Hospital of the People’s Liberation Army, said that there is no need to be too alarmed and should be treated rationally. It is unscientific to talk about toxicity without dose. Although the mainstream research results have proved that aspartame is safe since it was discovered, it does not mean that aspartame can be eaten at will.

　　"If you don’t consume a lot of products containing aspartame, then its risk may not be great." Liu Xuemei said: "In the past, the International Agency for Research on Cancer, a subsidiary of the World Health Organization, listed night shift work and red meat intake as possible carcinogens, and the use of mobile phones as possible carcinogens, similar to aspartame. In fact, aspartame is not used much in the products of many large companies, and there are other alternative sweeteners, so you don’t have to panic too much. "

　　Sweeteners are not necessarily healthier than sugar.

　　If you really want to drink sugar-free drinks, but you are worried about the carcinogenic problem of aspartame, Liu Xuemei suggested that you can choose to use other natural sweeteners, or fruits instead of artificial sweeteners, or you can give priority to some drinks that use safer natural sugars instead of sweeteners, such as mogrosides, stevioside and erythritol from natural plants.

　　Liu Xuemei said that the following kinds of sugars can be safely selected: sugars with "glycosides", such as stevioside and mogroside, are all from natural plants; Sugar with "poly", such as fructooligosaccharide, polyglucose, xylooligosaccharide, yeast β -Dextran, Galactooligosaccharide, Oat β -Dextran, isomaltooligosaccharide, inulin, stachyose; Sugar with "ketone", such as isomaltulose, isomaltulose alcohol and psicose; Sugar with "alcohol", such as erythritol (which exists in plants such as seaweed and mushrooms and is less likely to cause sugar fluctuation in vivo than xylitol), maltitol, isomaltol, lactitol, xylitol and sorbitol. In addition, there are some sugars with special functions, such as L- arabinose, which can inhibit the conversion of sucrose into fructose and glucose, thus reducing the digestion and absorption of sugar.

　　Judging whether a food is healthy or not? The key is to learn to look at the ingredient list and nutrient composition list.

　　Liu Xuemei said that attention to health should be paid to reducing the intake of various sweets from childhood, and perhaps the best choice is not to drink sugary drinks and sweetening drinks. "From a health point of view, whether it is sugary drinks or sweetening drinks, try to drink as little as possible, and try to choose healthier drinks such as boiled water, moderate coffee, light tea or sugar-free soda water."

　　Kai Zhong, director of Kexin Food and Health Information Exchange Center, reminded that sweeteners are not diet pills, but only an option to reduce sugar. Consumers who need to reduce sugar should drink more water, not or less sugary drinks. If they especially like sweet drinks, it is a better choice to choose sugar-free and low-sugar products. However, there is no shortcut to weight control. If you eat too much, you have to exercise more.

　　As we all know, too much sugar intake is harmful to health, so sugar substitute is becoming more and more popular. However, with the extensive use and in-depth research of sugar substitute, the potential risks of various sugar substitutes have also been exposed.

　　Professionals remind that consumers need to keep a clear head and look at the problem rationally with a scientific eye on the news that aspartame is listed as a carcinogen. Although it has not been confirmed by the official authority and specific suggestions, with the emergence of new research, it is believed that the authority will make corresponding adjustments.

Focus on the two sessions

On March 10th, the second session of the 14th Chinese People’s Political Consultative Conference held a closing meeting in the Great Hall of the People. At 8: 00 a.m. on the 10th, the third "Members’ Channel" collective interview activity of the second session of the 14th Chinese People’s Political Consultative Conference was held. What hot issues do the "Committee Channel" focus on?

The second session of the 14th Chinese People’s Political Consultative Conference closed.

　

At 9: 00 on March 10th, the second session of the 14th Chinese People’s Political Consultative Conference held a closing meeting in the Great Hall of the People.

The picture is from Xinhua News Agency.

The meeting adopted:

　

Resolution of the second session of the 14th National Committee of the Chinese People’s Political Consultative Conference on the work report of the Standing Committee;

　

Resolution of the second session of the 14th National Committee of the Chinese People’s Political Consultative Conference on the report on the proposal work since the first session of the 14th CPPCC;

　

Report of the Proposal Committee of the 14th National Committee of the Chinese People’s Political Consultative Conference on the review of the proposals of the second session of the 14th CPPCC National Committee;

　

Political Resolution of the Second Session of the 14th National Committee of the Chinese People’s Political Consultative Conference.

　

At the closing meeting, everyone stood up and sang National Anthem of the People’s Republic of China.

　

The second session of the 14th National Committee of China People’s Political Consultative Conference concluded after successfully completing various agendas.

Artificial intelligence, private economy … "Committee channel" focuses on these hot spots.

At 8: 00 am on March 10th, the last "Members’ Channel" collective interview activity was held at the second session of the 14th Chinese People’s Political Consultative Conference.

　

Lu Jin, member of Chinese People’s Political Consultative Conference, secretary of the Party Committee and chairman of China National Gold Group Corporation, said that state-owned enterprises are important pillars of the national economy, and the well-known C919 aircraft, domestic large cruise ships, Shenzhou family, Fuxing high-speed rail and other national heavyweights show the strength and responsibility of central enterprises. From the northern border of the motherland to the south island reef, from the eastern coast to the snowy plateau, the figure of state-owned enterprises and central enterprises can be seen everywhere.

　

Lin Xiaofa, member of Chinese People’s Political Consultative Conference, secretary of the Party Committee and chairman of Jiumu Group, said that private enterprises now contribute more than 70% of Fujian’s tax revenue, more than 80% of employment opportunities and more than 90% of the market players. More than 70% of Fujian’s scientific and technological achievements are created by private enterprises, more than 80% of national enterprise technology centers are in private enterprises, and more than 90% of high-tech enterprises are private enterprises. We private entrepreneurs must carry forward the experience of Jinjiang, but also carry forward the spirit of struggle that we would rather sleep on the floor than do the market, and do everything well in a down-to-earth manner.

　

Songchun Zhu, member of Chinese People’s Political Consultative Conference and president of Beijing General Artificial Intelligence Research Institute, said that the key to realizing general artificial intelligence is to establish a "heart" for machines. At the end of January this year, we exhibited the little girl "Tong Tong", the world’s first general artificial intelligence person, in Beijing, which is still in rapid iteration. In the future, "Tongtong" can enter all aspects of our lives, such as the old-age care of our generation. "Tongtong" needs to bring us tea and water, clean up the room, and provide warm companionship and so on. Therefore, we say that general artificial intelligence is a typical representative of new quality productivity.

More members’ voices > > "Artificial intelligence, private economy … The last" members’ channel "focuses on these hot spots"

Hu Changsheng, deputy to the National People’s Congress and secretary of Gansu Provincial Party Committee, talks about post-disaster reconstruction.: I will go to Jishishan again when I go back.

"I will go to Jishishan after I go back." On the morning of March 10th, Hu Changsheng, deputy to the National People’s Congress and secretary of the Gansu Provincial Party Committee, said in an interview with the Beijing News reporter after the panel discussion of the Gansu delegation.

　

Hu Changsheng had just been to Jishishan before coming to Beijing to attend the two sessions of the National People’s Congress. Regarding the post-disaster reconstruction work, Hu Changsheng said that he is working hard to do a good job and go all out to promote it.

　

Hu Changsheng said that he often communicated with the people in the disaster area, and said that he would go to Jishishan again when he returned to Gansu after the meeting.

Read more about Exclusive "Going back to Jishishan", and Hu Changsheng, Secretary of Gansu Provincial Party Committee, talks about post-disaster reconstruction.

Li Chenggui, deputy to the National People’s Congress: Urban agriculture should strengthen its functionality and provide services to consumers.

Li Chenggui, deputy to the National People’s Congress, member of the Standing Committee of the NLD Central Committee, deputy director of the Beijing Municipal Committee, and director of the Agriculture and Rural Committee of the Beijing Municipal CPPCC. Beijing News reporter Zicheng Wang photo

During the two sessions of the National People’s Congress this year, food security, rural revitalization, urban agriculture and other "three rural" topics became the focus of attention of delegates. How to better develop urban agriculture in Beijing’s megacities? On March 9, the Beijing News reporter interviewed Li Chenggui, deputy to the National People’s Congress, member of the Standing Committee of the NLD Central Committee, deputy director of the Beijing Municipal Committee and director of the Agriculture and Rural Committee of the Beijing Municipal Political Consultative Conference. He believes that Beijing’s "three rural issues" work has entered a new stage, and it is necessary to develop "urban agriculture" more clearly, change concepts, strengthen functionality, and provide services for urban consumers.

Read more about Li Chenggui, deputy to the National People’s Congress: Urban agriculture should strengthen its functionality and provide services for consumers.

Cheng Jing, deputy to the National People’s Congress and academician of China Academy of Engineering.: Building AI big model with subversive technology and inheriting innovative Chinese medicine

Deputy to the National People’s Congress, Academician of China Academy of Engineering, Professor Tsinghua University, and Cheng Jing, Director of Beijing National Engineering Research Center for Biochips. Photo courtesy of respondents

"As AI becomes more and more capable of understanding the real world, AI Pharmaceutical will also usher in rapid development." Cheng Jing, a deputy to the National People’s Congress, Professor Tsinghua University, director of Beijing National Engineering Research Center for Biochips, and an academician of China Academy of Engineering, who is known as "the first biochip in China", has been paying attention to the construction of healthy China in recent years, especially the development of "science and technology+Chinese medicine".

　

This year’s government work report mentioned that promoting the inheritance and innovation of Chinese medicine. In this regard, Cheng Jing said in an exclusive interview with the Beijing News reporter that AI will become a key link in the future development of Chinese medicine. "In the future, AI pharmacy and AI diagnosis will play a role in the clinical practice of Chinese medicine, helping patients with lung cancer, diabetes, chronic heart failure and other diseases to alleviate their pain and promote the inheritance and innovation of Chinese medicine."

Read more about | Cheng Jing: Building AI Model with Subversive Technology and Inheriting Innovative Chinese Medicine, said by Academician of the Two Sessions.

Guo Rong, member of Chinese People’s Political Consultative Conference: Strengthen children’s safety education and promote the rule of law for children’s traffic safety.


Member Chinese People’s Political Consultative Conference and first-class actor Guo Rong of China Oriental Performing Arts Group. Photo courtesy of respondents

During the two sessions, Guo Rong, a member of Chinese People’s Political Consultative Conference and a first-class actor of China Oriental Performing Arts Group, brought a proposal to pay attention to children’s safety education and the construction of the rule of law for children’s protection, and made suggestions on children’s safe travel and the construction of children’s safety guarantee system.

　

Guo Rong said that it is the bottom line of society not to harm children. When a vicious incident involving children occurs, we should severely punish the murderer at the legal level. In the cases I know, there have been cases in which drivers fail to perform their duty of assistance after traffic accidents, which is extremely irresponsible for the victim’s right to life and health, and it is necessary to severely punish and strictly enforce the law. Guo Rong believes that it is very important to popularize legal knowledge, especially children, who should know how to protect themselves. In addition to resorting to judicial power, we should also unite the forces of the whole society, including non-profit organizations, to form a joint force.

Read more about Chinese People’s Political Consultative Conference Commissioner Guo Rong: Strengthening Children’s Safety Education and Promoting the Rule of Law in Children’s Traffic Safety.

Editor Ma Haoge

Proofread Junyan Zhang

At the end of the retailer, is it media？

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang, original title: "Retail media network, rediscovering the value under the changing situation? 》, the head picture comes from: vision china

Half a year ago, we published an article "Direct or Digital? DTC’s Dilemma and the Way Forward ",which analyzes the difficulties DTC encountered after golden decade, especially Apple’s new privacy policy and Google’s replacement of three-party cookies.(implemented in 2024)It has a direct impact on the accurate advertising model of social media such as Facebook, which leads to the disappearance of classic DTC as the basic premise for the establishment of independent and sustainable business model.

Because the precise locking based on Facebook advertising model basically requires the collection and verification of tripartite data between channels, once the tripartite data cannot be obtained between Apple’s apps and websites through technical means, the past model will face collapse.

However, Facebook and others can’t provide a convincing alternative, and the brand has to find a new way out for this part of advertising.

So the importance of first-hand customers and data is highlighted again in this context.So who has first-hand data? Simply put, it is not someone else, it is a company like Facebook that has a large number of users and user data. Therefore, we can easily understand why they have all made efforts in e-commerce. For example, Facebook/Instagram mentioned several previous e-commerce attempts when the e-commerce business contracted recently:

Facebook hopes to form a commercial "closed loop" with its own first-hand data.(that is, the "closed loop" of advertising effectiveness measurement), judge the user’s purchase link by directly intervening in the transaction without relying on the three-party data, thus completely getting rid of the shackles of Apple’s privacy policy.

Unfortunately, so far, attempts like Facebook have not been successful, and even the e-commerce business has to be contracted because of performance problems. We can also see that,It is difficult to reach the transaction, which makes Facebook’s user data may be sophisticated enough in behavior analysis, but it cannot build a complete business closed loop.

On the other hand, a recent acquisition has attracted our attention.

Hero Cosmetics was acquired.

Hero Cosmetics started in Amazon in 2017, then landed in offline retail stores such as Target, CVS, Ulta Beauty and Urban Outfitters, and launched DTC independent station in 2018.(using Shopify Plus service). Hero’s sales in 2021 was $115 million, its estimated revenue in 2022 was $140 million, and EBITDA in the past 12 months was $45 million.

The purchase price of $630 million means that Hero has become the third Amazon native brand with a purchase price of more than $500 million.(The first two occurred before and after the outbreak of the market boom)It also means 14 times PE, which is quite special in today’s period when listed DTC is still losing money. You know, even SaaS companies, in this year’s situation, the average M&A price is only 3~4 times the annual income.(25 times in previous years).

Hero’s development path is not the traditional typical DTC brand. Although DTC can be said to be one of the components of its business model, it is not the only or mainly dependent model.

In the past, we liked to think of DTC consumer brands as technology companies. For example, companies like Casper seem to have mastered some kind of "technology password", which makes them have the marginal utility and corresponding expansibility of technology companies, but this is not the case.Most DTC companies hold Facebook’s traffic dividend. Once this dividend disappears, these pseudo-technology companies will face the most basic rules of the game in the retail industry: how to achieve profitability is much more important than desperate growth.

The fixed thinking of technology entrepreneurship always pursues the scale of users before considering profits, trying to cover up the losses caused by growth and tell the future prospects of technology companies through the relay of capital. However, once DTC carnival based on venture capital injection and Facebook traffic bonus comes to an abrupt end, it will eventually be unsustainable in the context of deteriorating economic environment, and valuation can only return to the retail industry.

The inspiration of the Hero acquisition is that,DTC is a part of consumer brand strategy, but today it is not enough to support the success of a brand independently.The original intention of DTC is to establish direct connection with customers, but the connection also has efficiency problems. When the connection cost is higher than that of other channels, the brand it has established with other channels will not be competitive enough. What is important is to effectively show itself where customers are.

Nowadays, all costs, including marketing, customer acquisition, performance delivery, are rising, which means that enterprises have to reduce profit margins in an all-round way. In this context, if we rely on a single channel to obtain customers, but we can’t adjust the marketing customer acquisition cost, DTC mode will become a dead knot. After all, the competition faced by retail is not pure online, and the change of cost structure will not affect everyone to the same extent, which is different from the pure online competition of the Internet. Bright star DTC like Peloton also had to choose to enter Amazon.

However, if Facebook’s advertising era is dying, what alternative does brand marketing have? Hero actually gave the direction.

Closed loop of primary data: Amazon’s advertising business

Perhaps the original intention of many DTC brands is to develop independently from retail giants, but Hero’s story is to put DTC fundamentalism.(idealism)Back to reality, Jurhuyu, CEO of Hero Cosmetics, described it this way:

“Amazon、(offline)Retailers and DTC play different roles in omni-channel strategy. Hero uses DTC data to assist Amazon’s decision-making and gain insights from Target to assist DTC innovation. Use Amazon’s operation to influence DTC’s decision. "

"Amazon’s advantage lies in the highest return on advertising, the lowest cost of customer acquisition and the highest repurchase rate."

In short, we can simply summarize Hero’s path as follows:Amaozn—-comprehensive retailer-—DTC.

Ju mentioned Amazon’s advertising advantages, which shocked everyone in 2021. In this year, Amazon’s advertising revenue reached an astonishing $31 billion, with a growth rate of 32% in the fourth quarter, second only to Internet advertising giants Google and Facebook. The volume and growth rate of Amazon’s advertising business are enough to prove the market’s recognition of its advertising platform.

Furthermore, as Amazon continues to try to expand the service scope of its advertising platform and integrate the core demands of DTC consumer brands, such as launching Buy With Prime service, Amazon’s advertising revenue may accelerate.

Why do you say that?

When we combine the display demand of DTC brand with Amazon’s advertising ability, we can imagine another scene that seemed very contradictory in the past:Amazon may become the discovery platform of DTC brand.DTC brand can put "Responsible Brands" advertisement on Amazon website through the indirect way provided by "Buy with Prime" to guide users to their own independent websites.(although it seems that this path is too tortuous at present). For Amazon, which has a large number of consumers and has become the default shopping search engine, it has also become the best opportunity to absorb DTC’s past marketing investment in Facebook and other platforms.

Will this contradict Amazon’s own positioning? I’m afraid Amazon itself is adjusting its relationship with emerging brands and channels and trying to incorporate them into its own territory.(e.g. launch Buy with Prime). The success of Hero, Anke and other brands, and Peloton’s entry into Amazon may all indicate the acceleration of this integration.

Rediscovering the value of RMN

In the retail world, competition will never be absent.

Amazon’s advertising revenue has been concerned by the industry before its financial report was first disclosed. Both Wal-Mart and Target are making similar efforts, and the direction of this effort is RMN.

The so-called RMN, that is, Retail Media Networks.(Retail Media Network, this article is called RMN for short).In fact, retail media has existed for a long time, which is aimed at the presentation of different forms of media when consumers make shopping choices and decisions.

Off-line, from product samples, to in-store display, and then to the advertising space of paper catalogue mailed to home, these are all included in the retail media category. Similarly, in the digital field, brands pay to display their products at the point of sale/terminal.（POS）In order to enhance the possibility of consumers actually buying.

RMN refers to all forms of media management and delivery systems that a retailer can provide.Amazon’s advertising system is a typical example, and large retailers such as Wal-Mart and Target also have their own RMN. Its essence is an advertising platform, which is maintained by retailers themselves and built on the channels and digital assets they own. Both online and offline retailers manage advertising inventory and advertising through RMN at various marketing points in the whole purchase process of consumers.

In other words, large-scale retailers, whether online or offline, have the inherent advantages of first-hand data relative to the brand side. They are the contact points that connect with the end consumers the most and complete the transaction.With the development of technology, every contact point between these retailers and consumers can be digitized, collected and analyzed, and a complete chain can be formed according to the purchase results.

Prior to this, the development of RMN was slow, mainly due to the combination of personal privacy information collected by Facebook and tripartite data, which could meet the needs of the brand under the condition of better cost performance. Today, when this condition no longer exists, the role of RMN is highlighted.

Of course, the reason why RMN began to attract the attention of retailers themselves,In addition to seeing Amazon’s advertising business for many years bring rich rewards, retailers are now facing many challenges, such as supply chain disorder, inventory backlog, inflation and interest rate hikes, insufficient purchasing power, and increased economic recession expectations.For Wal-Mart, Target, Kroger and other large retailers, advertising revenue is the basis to ensure a higher source of gross profit income in chaotic times.

On the other hand,For brand marketing, Apple and Google’s restrictions on private data force the industry to seek alternatives to Facebook based on three-party data.(and similar platforms)Advertising strategy.

In this sense, both the current market situation and the economic situation have created perfect conditions for the rise of RMN. The difficult market environment will inevitably affect the overall advertising budget, which makes the brand have more stringent requirements on input efficiency, and the strict data tracking rules make the consumer data held by retailers more valuable.

Therefore, retailers suddenly find themselves sitting on a gold mine, and the advertising budget that was robbed by Facebook in the past seems to have returned.

In terms of volume, American digital retail media（Retail Media）Advertising spending will reach nearly $41 billion this year, up 31% from 2021, and may reach $61 billion by 2024. According to BCG’s forecast, the output value of global retail media may reach $101 billion this year.(Global advertising revenue is $843 billion)And in five years, it will reach 160 billion US dollars per year.

Among the top 10 retailers in the United States today, there are 9.(including Kroger, Target, Walgreens, Home Depot, etc.)Running their own media network.

Take Target as an example. Target’s Roundel provides advertisers with key data points, such as shopping behavior, insight and analysis. And provide tools to help marketers lock in the audience in the Target ecosystem and form a closed loop to measure advertising delivery to sales. Last year, Target’s advertising service provided more than $1 billion in revenue, and it is estimated to increase to $2 billion in the next few years.

In addition, Tesco has Media and Insight Platform, Wal-Mart has Walmart Connect, and it also includes Kroger Precision Marketing, Carrefour Links, Walgreens Wag and Sainsbury Nectar 360, all of which are the efforts of major retailers in RMN in the past year.

Although other retailers have far fewer contact points than Amazon in all aspects of the consumer shopping chain.(as shown in the figure below)However, this does not prevent each retailer from establishing its own RMN. Even if it cannot compete with it in terms of scale efficiency, RMN business must be followed up in terms of breaking the internal data island, organizing its own digital assets and strengthening its revenue capacity.

In the foreseeable future, the growth trend of RMN will be more obvious, and new opportunities will emerge due to the uneven RMN services provided by different retailers.

What do we realize?

A brief summary of our thoughts on RMN’s return to the field of vision:

References:

https://www.theinformation.com/articles/instagram-scaling-back-shopping-features-amid-commerce-retreat

https://www.theinformation.com/articles/e-commerce-software-startups-poised-for-m-a-spree

https://2pml.com/2022/09/07/hero/

https://2pml.com/2022/08/29/rmn/

https://www.marketplacepulse.com/articles/dtc-brands-can-buy-ads-on-amazon

https://www.marketplacepulse.com/articles/amazon-native-brand-hero-cosmetics-sells-for-630m

https://www.fastcompany.com/90772916/amazon-walmart-retail-advertising-amzn

https://www.bcg.com/publications/2022/how-media-is-shaping-retail

Retail Media: State of the Industry Report 2022 – dunnhumby media

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang


Tiger sniffing has long been concerned about going out to sea, providing first-hand information and linking head enterprises in the rapidly changing competitive environment.click the linkLeave your communication and cooperation demands, and we will contact you to synchronize the latest industry trends and activity information.

Korean stars came to Shanghai and were chased by fans with 20 cars. The idolize team exposed the inside story of organization and charging.

On November 3rd, Park Chanyeol, a member of the Korean idol group EXO, repeatedly sent two Weibo, claiming that he was chased and intercepted by more than 20 motorcades on the Shanghai viaduct, which almost caused an accident. After investigation in www.thepaper.cn, The Paper,These vehicles belong to the idolize motorcade, which provides car-following service for fans. The motorcade leader also provided reporters with quotations for various services in idolize, ranging from 100 yuan to several thousand yuan.

According to the reporter from The Paper, there have been traffic accidents caused by crazy fans following cars before. Previously, in June 2015, when South Korean star Kim Soo Hyun arrived in Shanghai to shoot an advertisement, the organizer dispatched more than 30 security guards and 10 "nanny cars" to stop the groupies’ vehicles, and the two sides launched a chase on the road, which was dangerous.

Many netizens called for rational idolize, emphasizing that "love is restraint", and fans’ crazy behavior should not be allowed to hurt the stars themselves and other public.

Weibo screenshot

Park Chanyeol sent Weibo to describe being chased and intercepted on the elevated road.

On November 3rd, Park Chanyeol, a member of the Korean band EXO, revealed through his personal Weibo: "On my way to Shanghai from the airport, about 20 cars have been following my car. These cars blocked the road, changed lanes many times on the expressway and blocked our car, which almost caused an accident several times."

He mentioned in another Weibo: "On the road we must pass, there are also many cars parked, which also hinder the passage of the road."

"It is wrong to do such a dangerous thing on the highway." Park Chanyeol hopes that fans can support EXO without affecting others and their own safety.

As of the evening of 4th, these two Weibo have been forwarded about 100,000 times.

Park Chanyeol didn’t specify who the 20 following vehicles belonged to, but Weibo’s comments were directed at some fanatical fans and exposed the Weibo account of a suspected team leader.

On November 3rd, a reporter from The Paper got in touch with the Weibo blogger, who called himself Lao Zhang. Lao Zhang said bluntly that the 20 cars mentioned by Park Chanyeol Weibo were his motorcade. "I was scolded to death by my fans in Weibo".

Talking about why it is so dangerous to drive, Lao Zhang admits that this is at the request of fans, who hope to be closer to the star’s car, which makes Lao Zhang have to drive to keep up with the star’s car. In the case of constantly overtaking and changing lanes at high speed, Lao Zhang said that "safety can be guaranteed".

Lao Zhang also said that more than 5,000 fans have taken their cars in idolize. As long as the stars appear in their field of vision, they can help fans track them all the way there. His services include tracking stars all the way, taking fans to the airport and waiting at the star’s residence. He earns income and lives with the "fan economy", and often publishes information about Korean stars in his circle of friends to attract business.For example, on October 30th, he posted a message in his circle of friends: "Ji Chang Wook will arrive in Shanghai tomorrow night, and fans who want to talk to the car will quickly write to me privately.".

Lao Zhang said that in the fierce market competition, the quotations of various idolize activities have been relatively transparent, and revealed his own quotations:Participate in a car-following operation, and each fan has to pay 100 yuan; If idolize is alone, the price is 500 yuan per person; If you want to follow the star’s residence, you have to ask 800 yuan.Another idolize-based organization in Nanjing, Jiangsu Province said that Park Chanyeol’s fans are sent to 100 yuan per person, and all the way to idolize, 200 yuan per person, with discounts for more than 6 people, and participation in group performances ranges from 800 yuan to 1000 yuan per person.

Idolize caused an accident, and fans called for restraint in love.

So crazy idolize, will it bring security risks? According to The Paper search, not long ago, there was a traffic accident caused by fans chasing Han Xing in Shanghai.

On June 3rd, 2015, South Korean star Kim Soo Hyun arrived in Shanghai to shoot an advertisement, and dispatched more than 30 security guards and 10 "nanny cars" to stop the groupies’ vehicles. The two sides launched a chase on the road, which was full of dangers. About 10 idolize vehicles, from the hotel where they live to the film and television base where they shoot advertisements, take about 1.5 hours by car. From time to time, there are dangerous situations such as crossing the line, cutting in cars, running red lights, etc. The organizer dispatched 10 "nanny cars" to protect the RV that Kim Soo Hyun was riding along the road, making it difficult for fans to get close.

On the afternoon of the same day, Kim Soo Hyun left after the rehearsal, and the groupie team continued to chase after her. As a result, two fan cars collided, but they didn’t stop. They chased Kim Soo Hyun and returned to the hotel to talk about compensation.

In addition, no matter where the stars go, fans follow them step by step. Whether it involves disturbing social public order, violating traffic regulations, infringing on the privacy rights of stars, etc. is also a social issue worth discussing.

Under Park Chanyeol’s Weibo, many fans called for "rationality" and "love is restraint". Netizen "61-year-old I will accompany you to your old age" wrote: "I don’t know in what mood he asked the staff who can speak Chinese to send two such Weibo in succession. I only know that those so-called likes and loves have troubled him. Isn’t love protecting and guarding him well?"

Five Taboos for Eating Crabs： Remember that ＂Crabs＂ are delicious and don’t forget your health.

　　Bi Yanxia

　　As the saying goes: when the autumn wind starts, the crab’s feet itch; When the chrysanthemums bloom, smell the crabs. Every autumn, hairy crabs covered with yellow fat are bound to occupy a place on the list of seasonal foods that people like. The National Day holiday is coming, and I believe many people can’t live without it. Hairy crabs are delicious. How can we "eat well"? Before enjoying delicious food, it’s best to know clearly the common sense of eating crabs, so as to satisfy both appetite and health.

　　one

　　Crabs have high beneficial fat content.

　　Speaking of crab species in China, there are probably hundreds. According to the origin, it can be divided into four types: river crab, river crab, lake crab and sea crab. What is a hairy crab? Hairy crabs, commonly known as river crabs, hairy crabs and clear water crabs, generally mature from September to October. But not all river crabs are called hairy crabs, and the species should be Eriocheir sinensis, and the weight should be more than three or two. It is said that the name "hairy crab" is well-known. At that time, crab catchers in Suzhou and Kunshan set up gates between harbors. The gates were made of bamboo pieces and hung with lights at night. When crabs saw the light, they climbed onto the bamboo gates and were caught one by one, so they were called hairy crabs.

　　People compare hairy crabs to the best taste. Zhang Dai, a writer in the Ming Dynasty, once said that eating hairy crabs has five flavors without vinegar and salt. So, what is the nutritional value of hairy crabs?

　　The edible parts of hairy crabs include crab meat, crab roe or crab paste. Although they are the same crab, their nutritional values are different. For example, every 100 grams of crab meat contains 17.5 grams of protein, 1.2 grams of fat and 65 milligrams of cholesterol; Every 100g of sea crab meat contains 13.8g of protein, 2.3g of fat and 125mg of cholesterol. Compared with crab meat, crab meat contains less fat and cholesterol. In addition, 100 grams of crab meat contains 6.09 mg of vitamin E, 126 mg of calcium, 2.9 mg of iron, 3.68 mg of zinc and 56.72 mg of selenium, and almost no vitamin A; 100 grams of sea crab meat contains 30 micrograms of vitamin A, 2.99 milligrams of vitamin E, 208 milligrams of calcium, 1.6 milligrams of iron, 3.32 milligrams of zinc and 82.65 micrograms of selenium.

　　Generally speaking, both river crabs and sea crabs are rich in vitamins and minerals, which can be regarded as high-protein foods.

　　Crab yolk and crab paste, the favorite parts of everyone, have similar nutritional components, mainly containing fat and cholesterol, and the fat content is high, which can reach 15% or more. This is one of the reasons why crab paste and crab roe taste delicious. In addition, the cholesterol content in every 100 grams of crab roe may be as high as 400 mg, and the situation of crab paste is similar. However, there is no need to worry too much. First, the time to eat hairy crabs in a year is limited, but it is good to eat them in moderation. Second, many of these fats are essential fatty acids beneficial to human health, such as linoleic acid, linolenic acid and arachidonic acid.

　　2

　　"Six types of people" eat less.

　　Some people love to eat hairy crabs, but when they think that crabs are "cold" food, they beat drums in their hearts. Cold, hot, warm and cool, don’t they refer to the human body’s feeling of external temperature? Why do foods have these differences? This is actually a statement of traditional Chinese medicine. The classification of cold, hot, warm, cool and equal attributes of food is based on the color, taste, growth environment, growth season and geographical environment of food, and also refers to the physical reaction of people after eating. Simply put, after eating food, the body feels warm and hot, and the food is warm and hot; If you feel cool after eating, the food is cold and cool. If the food is flat, it means that the food is flat and can be eaten every day.

　　Therefore, Chinese medicine believes that eating crabs should be based on one’s physical condition. In real life, is there anyone who is not suitable for eating crabs? The following six groups of people should be cautious when eating crabs, and it is better to eat less or avoid eating.

　　1. People with weak constitution, poor spleen and stomach function and insufficient gastric acid secretion should not eat crabs, which carry some pathogenic bacteria. Because everyone has different digestive ability and immune strength, their resistance to pathogenic bacteria and viruses is different. People with weak constitution, poor spleen and stomach function and insufficient gastric acid secretion are easy to be attacked by pathogenic bacteria and have discomfort symptoms. In addition, some people feel gastrointestinal discomfort after eating crabs because it is difficult to digest protein.

　　2. People who are allergic and prone to eczema should not eat crabs. For Chinese residents, aquatic products such as shrimps and crabs are the most likely food types to cause allergies, and there have been many studies on the related allergic diseases in protein. Therefore, people who are allergic to seafood such as shrimps and crabs should not eat crabs, otherwise it will easily lead to gastrointestinal smooth muscle spasm and vascular edema, followed by nausea, vomiting, abdominal pain, diarrhea and other symptoms. In severe cases, urticaria or asthma may occur, and even anaphylactic shock may occur. In addition, people suffering from skin diseases such as dermatitis, eczema and tinea should also eat crabs carefully to avoid inducing diseases or aggravating the condition.

　　3. People with colds and fever should not eat crabs because their gastrointestinal function is relatively weak at this time, and they can’t digest and absorb the high protein in crabs, which is prone to gastrointestinal discomfort.

　　4. People with hyperlipidemia, hypercholesterolemia and biliary tract diseases should not eat crabs, especially the formation of crab roe, crab paste cholecystitis and gallstones has a certain relationship with excessive cholesterol in the body and metabolic disorders. Crabs contain high cholesterol, with 460 mg of cholesterol per 100 grams of crab roe. Eating crabs is easy to make the disease relapse or get heavier.

　　5. Gout patients and patients with hyperuricemia should not eat crabs. Every 100 grams of crab meat contains 82 mg of purine. Gout patients should not eat crabs during acute attack, especially the soup made of crab meat or crab roe. Patients with chronic gout and patients with simple hyperuricemia should eat less.

　　6. Older people and infants should not eat crabs. Because the digestive organs of the elderly are declining, the digestive organs of children are not well developed, and their digestive absorption ability is no better than that of young adults. Therefore, eating crabs should be based on tasting. It should be noted that babies before ten months should not eat crabs, because high protein will increase the burden on liver and kidney.

　　three

　　Remember the five taboos of eating crabs.

　　After talking about people who are not suitable for eating crabs, I have to talk about five taboos for eating crabs. Otherwise, people who are suitable for eating crabs may also eat something wrong.

　　Avoid eating raw crabs. The body surface, gills and gastrointestinal tract of drunken crabs are covered with all kinds of bacteria and parasites. When eating crabs, they must be steamed or cooked thoroughly. Generally, after the water is boiled, it will take another 15 minutes to play a bactericidal role. The traditional method of eating crabs is steaming with ginger vinegar juice. This method is scientific, which not only ensures that bacteria and parasites in crabs are killed, but also ensures that the original flavor of crabs is not destroyed.

　　Some people like to eat raw crabs and drunken crabs, which are more delicious, but various viruses, bacteria and parasites attached to crabs will also enter the human body, which may cause food poisoning, diarrhea, abdominal pain and vomiting. Although the drunken crab is soaked in yellow wine and white wine, the crab itself is still raw, and alcohol cannot be completely sterilized. If the metacercariae of Paragonimus contained in drunken crabs enter the human body and develop into adults to lay eggs, it can seriously parasitize other organs such as human brain, skin and liver. Therefore, these two ways of eating should be abandoned.

　　Second, avoid eating dead crabs. After the crab dies, the bacteria in its body will rapidly multiply and spread into the crab meat, decompose the amino acids in the crab meat, and produce a lot of harmful substances. Therefore, eating dead crabs may induce vomiting, abdominal pain and diarrhea. Besides, it’s best not to buy a dying crab. In addition, crab meat is rich in histidine. When the crab dies, some bacteria containing histidine decarboxylase can decarboxylate histidine in crab meat to form a large amount of histamine under appropriate conditions. Histamine is a sensitizing substance, which can dilate venules and capillaries, promote the secretion of mucosa and glands, lead to allergic symptoms, and may even cause circulatory failure in severe cases.

　　Three don’t eat cooked crabs stored for a long time. Cooked crabs stored are easily contaminated by bacteria, so crabs should be steamed and eaten now. In case you can’t finish eating, the rest of the crabs must be kept in the refrigerator and eaten at the next meal. When eating, you must return to the pot to boil or steam thoroughly. It is recommended not to eat crabs overnight. Although heating in the pot can kill pathogenic microorganisms, it can not destroy toxins, and it is still dangerous.

　　Four don’t eat crab gills, crab stomachs, crab intestines, crab cheeks, crab stomachs, crab intestines and crab hearts. When the crab shell is opened, the gray-white strips and soft parts on both sides are the gill strips of the crab, which are the respiratory organs of the crab and are in direct contact with the outside world, and it is easy to accumulate dirt and heavy metals. Located in the front half of the crab shell and under the eyes, the triangular part is the crab stomach, and a black strip is the crab intestine. These two parts are the digestive organs of the crab, which contain food and metabolites, and may also accumulate dirt. Crab heart, commonly known as "hexagonal plate", is located in the middle of crab yellow or crab paste and is hexagonal, which is considered as the "coldest" part of crab. Here is an important part of the circulatory system, there is a lot of blood left, and its blood composition is quite different from that of the human body, which is easy to cause immune reaction.

　　Five avoid eating too much. As mentioned above, protein contained in crabs and cholesterol contained in crab roe are relatively high, and excessive consumption at one time is not conducive to human digestion and absorption. According to the recommendation in "China Residents’ Dietary Pagoda" of China Nutrition Society, the suitable intake of aquatic products is 40-75g (edible part) at a time, which is equivalent to 100-188g of crabs with shells, and it is best not to exceed 3 times in a week. A crab with a shell of 188 grams is roughly equivalent to a large crab weighing four times.

　　Hot spot dispelling doubts

　　Can crabs be eaten with fruits?

　　Many people have a question, can crabs and fruits be eaten together? Because there is a saying that pentavalent arsenic contained in seafood may react with vitamin C and produce toxicity.

　　In China, seafood sold in formal channels needs to be tested by relevant departments, and the arsenic content should not exceed 0.5 mg per kilogram stipulated by national standards. According to this calculation, a person needs to eat 150 kilograms of seafood and more than 10 kilograms of fruit at a time to have a toxic reaction, which is simply impossible. Moreover, some researchers have conducted research in simulated gastric juice and found that vitamin C alone cannot reduce pentavalent arsenic to trivalent arsenic (arsenic). Therefore, it is not true that you can’t eat fruits and vitamin C tablets when eating seafood such as crabs and shrimps.

　　Can pregnant women eat crabs?

　　I believe that many women will be reminded that they can’t eat crabs when they are pregnant or pregnant. The reason is usually that crabs are cold and have the effect of promoting blood circulation and removing blood stasis. After eating, they will make the blood flow downward, which will easily lead to miscarriage and miscarriage. There are not a few people who hold this view, so is this true? The answer is no, there is no statistical data showing that abortion is related to eating crabs. Abortion of pregnant women after eating crabs is often due to eating crabs by mistake, for example, pregnant women are allergic to seafood, crabs themselves are not fresh or have bacterial parasites. These pregnant women developed symptoms such as allergic reaction or acute gastroenteritis after eating crabs, and finally did not save the fetus.

　　Normal pregnant women can eat crabs, but if eating crabs when they are not pregnant is prone to gastrointestinal symptoms, it is recommended not to eat them when they are pregnant. In addition, pregnant women with weak constitution and weak digestive function should eat as little or no crabs as possible.

　　Extended reading

　　How to choose crabs

　　Selecting fresh and fat hairy crabs is a technical job. As the saying goes, "September round navel and October tip" means that the female crab should be eaten in September of the lunar calendar, and its navel is round, at this time, the female crab yellow is full of meat; The male crab should be eaten in October of the lunar calendar, and its navel is pointed. At this time, the male crab paste is full of meat.

　　After choosing male and female crabs, you can follow the following points when choosing healthy crabs.

　　First of all, pinch: pinch the crab’s back with your thumb and forefinger and gently shake it. The crab’s claws droop and shake with it. The crab’s claws are firm and swing by itself.

　　The second is teasing: you can tease the crab’s eyes with your hands. If it responds immediately, it means full of vitality; Or turn the crab over with its abdomen facing the sky. If it can turn its body quickly, it means that the crab has strong vitality, and vice versa.

　　The third is to look: the back of the shell is dark green and shiny, which is thick and strong; Look at the tail end, the navel protrudes, and the red color (commonly known as "red seal") will be revealed on both sides of the crab navel, which is generally full of cream and fat; Look at the hairy crab feet, the crab feet are old and healthy, and the crab feet are soft and weak without fluff.

　　The fourth is to try: if conditions permit, put the crab into a basin of water, and the live crab will foam.

　　(Author: Beijing Friendship Hospital Nutrition Physician)

Analyst： Palm oil stocks may have an inflection point after May.

　　Affected by the expected increase in production, the futures price of BMD crude palm oil continued to fall, and domestic palm oil followed the trend of Malaysian palm oil and also hit a new low. Market participants said that it is necessary to pay attention to the short-term disturbance of the risk premium brought by geopolitical tensions in the Middle East to palm oil prices.

　　According to Liu Ruijie, an oil and fat analyst at Qisheng Futures, the quotation of palm oil producing areas in Southeast Asia peaked in stages on April 3, and then entered the oscillation stage after a slight decline. After the MPOB report landed on April 15th, the logical stage of Ramadan production reduction and increase was exhausted. BMD crude palm oil led the domestic palm oil to fall, accompanied by the sharp depreciation of Malaysian ringgit and Indonesian rupiah, and the decline of palm oil quoted in US dollars was further expanded. In addition, some institutions said that Malaysian palm oil inventories were prone to inflection points in April and May, and then there would be a period of increasing production and accumulating stocks, which suppressed the market enthusiasm of palm oil, and the producing areas took the initiative to lower prices to promote the exchange.

　　"At present, the seasonal palm oil production in Malaysia has begun to recover. However, due to the Ramadan Festival, the output growth in March was lower than the historical average, and the export exceeded expectations, resulting in a drop in palm oil inventory in Malaysia to 1.715 million tons, down 10.68% from the previous month." Guo Wenwei, an oil and fat analyst at Huishang Futures, told reporters that Malaysian palm oil stocks may not be loose for the time being in April. In the first half of April, due to the impact of Eid al-Fitr, palm oil production growth in the second half of the month is expected to turn from negative to positive, and the margin of supply and demand is expected to improve. The willingness to sell goods in the place of origin has increased, and the quotation of the place of origin has loosened.

　　In fact, the data of palm oil production and demand in Malaysia in the first half of April continued to show a decrease in production and an increase in demand. SPPOMA data show that the yield of palm oil in Malaysia decreased by 22.43% and the oil yield increased by 0.03 percentage point from 1 to 15. According to ITS data, Malaysia exported 905,515 tons of palm oil from April 1 to 20, and 821,820 tons in the same period in March.

　　According to Liu Ruijie’s analysis, due to the holiday of Eid al-Fitr, the overall palm oil production level in Southeast Asia is still expected to be low in April. On the demand side, due to the low inventory in Indonesia, Malaysia’s palm oil export market has obviously improved this year compared with the same period of last year, and even after Ramadan, the export from April 15 to 20 can still reach a high level of 54,000 tons per day, so the supply and demand situation is still tight, and it is expected that the inventory will still drop by 100,000-200,000 tons at the end of April.

　　"Previously, the price of palm oil continued to rise, which was driven by the high cost performance of soft oil. In the first quarter, major demand countries such as India reduced palm oil purchases and turned to vegetable oils such as beans and sunflower oil. Under the expectation that the output growth is less than the export, Malaysian palm oil maintained its expectation of going to the warehouse in April, but the inflection point at the bottom of the inventory is expected to appear in the second quarter during the year. " Liu Jinlu, an oil analyst at Guoyuan Futures, said.

　　Domestically, the reporter learned that the current import price of palm oil is high, and the domestic import profit continues to be sluggish. This year, the overall import volume of palm oil is low. According to customs data, China imported 162,700 tons of palm oil in March, an increase of 67.49% from the previous month and a decrease of 58.12% year-on-year. Liu Jinlu said that after Ramadan, with the decline in the quotation of the place of origin, the profit of palm oil in the distant month has been restored, and the long-term purchase of ships has increased. However, the reality of tight in recent months still exists. From the demand side, the recent fall in prices has led to a pick-up in spot transactions, but it is still mainly just needed. According to institutional data, as of the week of April 12, the commercial inventory of palm oil in key areas of the country was 514,990 tons, a decrease of 8.19% from the previous month and a decrease of 42.65% year-on-year, which was in a low position in the same period of history. It is expected that in the second quarter, with the recovery of the arrival volume in Hong Kong, the palm oil inventory will start the repair process.

　　"At present, the spot price difference of domestic soybean palm oil is upside down, which has led to a sharp reduction in palm oil consumption. The substitution of domestic packaged soybean oil for palm oil has increased significantly. However, large food enterprises have not completely changed the formula, palm oil is only needed, and the decline rate of palm oil inventory has slowed down. There will be an inflection point after May." Guo Wenwei said.

　　Looking forward to the market outlook, Guo Guowei suggested that driven by the expected increase in palm oil supply in the producing area and the pressure of selling goods at reduced prices in the producing area, Malaysian palm oil continued its callback trend, and domestic palm oil supply was expected to increase, following the downward trend of Malaysian palm oil oscillation, but we still need to pay attention to the short-term disturbance of risk premium brought by geopolitical risks.

　　In Liu Ruijie’s view, although there may be an inventory inflection point in May, it is difficult to effectively accumulate Malaysian palm oil inventory even if it bottoms out in the second quarter. The staged drought in the third quarter of last year may still adversely affect the output in the second quarter of this year. In the third quarter of this year, there will be a possible La Nina phenomenon, and if there is too much rainfall in advance during the seasonal high-yield period, the output may also be affected. On the whole, there are still hidden dangers in palm oil production in Southeast Asia, and the inventory levels in Indonesia and Malaysia are low this year, and the overall supply status is not loose, so the subsequent price center of gravity still has the potential to move up.

　　Liu Jinlu believes that on the whole, the supply side of the producing area is expected to grow, and the domestic market is playing a game between tight reality and loose expectation. At the same time, the sharp fluctuation of crude oil price brought by geopolitical risks has driven the disturbance of raw wood demand, and also caused some disturbance to palm oil in the internal and external markets.

Yang Zi suspected of exposing his love affair! In the 1905 dialogue, Yang Zi said that he leaked his mouth, but fans booed and shouted： Xiao

Ms. Yang’s reference to a "loved one" in the interview immediately sparked a buzz among netizens. Many thought she was hinting at her new romance, and some even began to speculate that the lucky one was Xiao Zhan.

Some fans are skeptical of this speculation, thinking it may just be a means of hype. However, more people believe that Yang Zi is already in a new relationship, and she inadvertently revealed this information in the interview.

This association is not groundless. In the entertainment industry, every detail of celebrities can become a topic of conversation. Especially for a high-profile actress like Yang Zi, every public statement she makes can cause an uproar.

The relationship between Yang Zi and Xiao Zhan is not just the imagination of fans. In "The Rest of Your Life, Please Teach Me More", the chemistry between the two makes the audience intoxicated. Their cooperation not only brings audience ratings, but also sows the seeds of countless guesses and expectations in the future.

However, the reality of the entertainment industry is often far more tortuous than it appears. Celebrities’ love lives are often a private part of their lives, and even in public, they can have difficulty controlling the flow and interpretation of news.

For Yang Zi, the rumors of a suspected new relationship may just be a continuation of her past cooperation with Xiao Zhan. The tacit understanding and interaction between the two have always been a topic that fans love to talk about. But in this industry full of halo and heat, anything can happen.

No matter what the final truth is, Yang Zi is a much-watched actor, and every move she makes touches the hearts of countless fans. Perhaps, this is also the charm of the entertainment industry, which is fascinating and unforgettable for a long time.

Therefore, whether it was the popularity of "Cheng Huan Ji" or the rumors of Yang Zi’s suspected new love affair, they all caused waves in the entertainment industry. Every star’s story is a part of this industry, and Yang Zi’s story, like her work, is worthy of our careful taste and exploration.

Lin Qingxia will star in ＂The Grandmaster Ip Man＂？ Wong Kar Wai Company denies


　　Data map: On March 30, the 33rd Hong Kong International Film Festival held the premiere ceremony of "Eastern Heretic Ultimate Edition". The four protagonists of the film, Tony Leung, Yang Caini, Carina Lau, Lin Qingxia and director Wong Kar-wai, were invited to attend. The picture shows Lin Qingxia attending the premiere ceremony. Posted by China News Agency, photographed by Zhang Qin


　　Yesterday, some media reported that Ye Zhun, the son of Ip Man, said that Lin Qingxia will join the director of Wong Kar-wai’s "The Grandmaster Ip Man" as a comeback work, and the salary is as high as 4 million Hong Kong dollars. The reporter called Wang Kar-wai’s Zedong company in Hong Kong, and the official response given by the other party was "I haven’t heard of it".


　　The Taiwanese media have been reporting on Ms Lin’s comeback since the beginning of the year. These reports said that if Lin Qingxia returns, she will take on the film adaptation of Bai Xianyong’s novel, and the director must be Wang Jiawei. Subsequently, the Chinese-language media broke one after another that Lin Qingxia has been in frequent contact with Wang Jiawei since this year, and has met with novelist Bai Xianyong. There are also rumors that Lin Qingxia will take on Xu Ke’s "Di Renjie" as Wu Zetian, and then it is rumored that Xu Ke will tailor "Lin Qingxia Biography" for her. Yesterday, there were media reports that Ye Zhun, the son of Ye Wen, revealed that Lin Qingxia will participate in "The Grandmaster Ye Wen", and her comeback price is as high as 4 million. The reporter called Hong Kong Zedong Company for this, and the other party was quite cautious about the report. The spokesperson quickly said "I haven’t heard of it". Reporter Yang Lin

　　Related links:



  • On the 6th anniversary of Leslie Cheung’s death, Lin Qingxia and Liu Jialing Tony Leung reminisce about the old days and mourn 2009-04-01

  • Jackie Chan said that Lin Qingxia has been used to the life of a young grandmother, and the comeback is a ticket (picture) 2009-03-26

  • With Lin Qingxia’s old swimming photos exposed, Jackie Chan said his favorite is Lin Fengjiao (picture) 2009-03-25

  • Brigitte Lin presented the award elegantly, and Tsui Hark kissed Shi Nansheng affectionately (photo) 2009-03-24

  • The Third Asian Film Awards: After Zhou Xun was sealed, Lin Qingxia appeared (Photo) 2009-03-24

  • Lin Qingxia 17 years old old photo exposure, from the film 20 years to play their most difficult 2009-03-23

  • Brigitte Lin announces full comeback and will be the guest of honor at the Hong Kong Film Festival (Photo) 2009-02-27

Editor in charge: Wang Jiaolong