标签： 苏州晚上必去的地方

Ten-year return visit after the earthquake! Children in schools aided by ＂special party dues＂ welcome the ＂adult ceremony＂ of the 18-year-old college entrance examination.

　　The new campus of the school aided by special party expenses is clean and beautiful, and more than 2000 students from the earthquake zone are studying here.

　　China searches Deyang on May 4th: The calendar will turn to this page again: May 12th.

　　Ten years is only a measure of time for ordinary people. But for the children in the "512" earthquake-stricken area, it is a different decade from childhood to growth.

　　On the eve of May 12th, the reporter walked into Qiyi Middle School, a school aided by the "special party dues" in Sichuan.

　　How are the children in Sichuan who have experienced the earthquake in the past ten years? Growing up day by day, they will also welcome the college entrance examination and the 18-year-old rite of passage this year. During these ten years, how did they bravely wave goodbye to the past and start a new and brighter life?

　　The new campus of the school aided by special party expenses is clean and beautiful, and more than 2000 students from the earthquake zone are studying here.

　　Ten years ago: 45 million party member "special party dues" were used to build "Love School".

　　At the beginning of May, the reporter came to Qiyi Middle School in shifang city, Sichuan. In the afternoon, July 1 Middle School, the vegetation is flourishing, bright and warm. Students read, exercise, draw and sing in the spacious and bright campus. ……

　　After the Wenchuan earthquake in 2008, many local schools became ruins, and children could not enter the school. But on the sixth day after the earthquake, students who didn’t give up studying pitched tents with teachers and volunteers and resumed classes!

　　Students from schools aided by "special party dues" study on campus.

　　Lai Xuyun, the principal of the school, said that it was not easy for children to persist in studying at that time. In just two months after the earthquake, more than 45 million Communist party member paid "special party dues" and built today’s July 1 Middle School from the ruins while helping Sichuan. The children of the schools aided by special party dues gathered children from Yongcheng Middle School, Luoshui Middle School and Yunxi Middle School. After the earthquake, the students first walked into the classroom with books in their tents, studied in the classroom, prepared for the college entrance examination, participated in activities to respect the elderly, and wrote letters to the volunteers for disaster relief to talk about their dreams … until the new school was built, everything was completely new.

　　In the past ten years, schools aided by "special party dues" have come out of groups of children who have experienced earthquakes, and many of them have been admitted to famous schools such as Tsinghua Peking University.

　　Principal Lai Xuyun introduced that in the following June, these students who witnessed the reconstruction for ten years after the earthquake will take the college entrance examination.

　　18-year-old teenagers after the earthquake, after the special adult ceremony of the college entrance examination, will soon enter adulthood, and after that, they will change from being the guardian to shouldering the responsibility to protect others.

　　Students in schools aided by "special party dues" study in classrooms.

　　Ten years later: A large number of students in Sichuan dream of becoming soldiers and volunteers.

　　"I have been thinking about it for ten years. I always want to be a soldier. I want to help more people." A student said that he had been helped by disaster relief officers and soldiers. In the campus ten years after the earthquake, the teenagers who were rescued like him gradually grew up. Although it has been many years, the figures of the officers and men who stood up in the crisis are deeply imprinted in their minds. During the interview, the reporter found that in addition to entering the university, many students said that they wanted to be a soldier who saved people.

　　Ten years after the earthquake, the students in the "Special Party Fee" school were sunny and smiling.

　　In the past ten years, in other parts of Sichuan, there are also many teenagers with such dreams, and many have realized this dream. According to media reports, ten years ago, in Qingchuan County, a PLA battalion commander used his body to protect Qiangtianlin, who was still in junior high school, during the landslide. At that time, the uncle of the People’s Liberation Army told him: "When I was as old as you, I was determined to be a soldier." From then on, the desire to wear military uniforms was buried in Xiaotian’s heart. He agreed with the uncle of the People’s Liberation Army: "When I grow up, I must be you!" Now, the boy in the earthquake zone has graduated from the military academy and is looking for a rescuer. He always hopes to find this uncle and let him see what the original earthquake teenager looks like now.

　　Li Yang, a boy who received much attention in the earthquake, and Wang Jiaming, an anti-earthquake hero, became a soldier in military uniform, a teacher who went to Tibet to teach, and many students who grew up after the earthquake became volunteers when they grew up.

　　Teachers and students of schools aided by "special party dues" are practicing chorus.

　　Ten years of gratitude inheritance: 95 students from Yushu disaster area who went to Sichuan to study said "thank you"

　　In addition to the children in the May 12 earthquake, Qiyi Middle School, a school aided by special party expenses, has a group of children from Yushu disaster area studying here. Next month, these students will also take the college entrance examination and leave July 1 Middle School.

　　After the Yushu earthquake in Qinghai Province in 2010, despite the post-disaster reconstruction, more than 2,700 freshmen in senior high school could not be enrolled because of the relative lack of educational resources. Through the coordination of relevant departments in Beijing, Shifang and Yushu, which are aided by Beijing, have built a friendship bridge. Shifang specially set up two "Yushu Student Classes", which absorbed 95 freshmen from Yushu to study in different places.

　　These Yushu children have gone to school! Shifang, Sichuan, which has received a lot of attention and help from the whole country because of the earthquake, has been "pushing kindness to others and inheriting great love".

　　Principal Lai Xuyun introduced that in Yushu class, there was a student named Pucuo who made a special trip back to school to thank him for giving him a second life. Pucuo suffers from scoliosis, which affects cardiopulmonary function. By chance, shifang city Qiyi Middle School contacted the famous orthopedic doctor of Chengdu Third People’s Hospital through a charity, and reduced the medical expenses through civil affairs departments. After surgical treatment, the hunchback boy, who was less than 1.6 meters, was thoroughly remoulded, and his head was much taller after rehabilitation. Later, Pucuo was admitted to Beijing Social Management Vocational College, majoring in geriatric nursing, and wanted to contribute his own heart to the elderly who needed help. Before leaving, Pucuo also went to the office to hug the teachers one by one.

　　Beautiful campus and post-earthquake teenagers sketching on campus.

　　In the corner of the campus of shifang city Qiyi Middle School, there is a stone engraved with "Young Eagle in Snow Area Bathing Party’s Grace", which is a "gift" given to his alma mater by all the students in Shifang Class of Yushu in 2015. They want to collectively say "thank you" to his alma mater.

　　Childhood, adolescence, adulthood ….. In these ten years, the role of the earthquake witnesses in the school campus aided by Party funds is quietly changing. Ten years after the earthquake, it seems that everything has never been forgotten, as if everything has a new beginning. (Reporter Chen Yangyang)

China Short Video Development Report in 2023

[Abstract] In 2023, the short video industry in China entered a stage of deep development after rapid development and innovation. The supporting industrial chain of the whole industry tends to be mature, and the emerging forms such as network micro-short dramas are growing explosively. The deepening of vertical segmentation has promoted the popularity of short videos of cultural tourism, and the improvement of live e-commerce has accelerated the commercialization process of short video industry. At the same time, after entering the stock maintenance, the competition in the short video industry has intensified, industry chaos has occurred frequently, and copyright infringement has become an urgent problem to be solved. Facing the future, the development of short video industry shows the trend of quality turning, national creation and social expansion, and short video will gradually become an important force in social construction.

[Keywords:] short video micro-short drama commercialization of the whole people

【 Chinese Library Classification Number 】 G206 【 Document Identification Code 】 a

【DOI】10.16619/j.cnki.rmltxsqy.2024.16.009

[Author Brief Introduction] Huang Chuxin, vice president, professor and doctoral supervisor of School of Journalism and Communication, China Academy of Social Sciences, secretary general and researcher of New Media Research Center, China Academy of Social Sciences. The research direction is new media communication and media integration. His major works include Evolution and Reconstruction: the Present Situation and Trend of IPTV Development in China, New Media: Micro-communication and Media Integration Development, and New Media: Integration and Development.

　

Hot Spots in Short Video Industry

In 2023, the short video industry in China entered a mature period and a deep development period from an outbreak period and a transition period on the basis of standardization of policy guidance, stabilization of market scale, maturity of content ecology and diversification of industrial structure. On the basis of the growth of user scale and the improvement of industrial chain, the mainstream media short videos are constantly innovating, and new forms such as network micro-short dramas are emerging. Short videos are gradually deepened in the vertical segmentation field and effectively combined with the cultural tourism industry to promote the wide spread of the city image. Under the multiple influences of policies, users and technologies, the commercialization process of short video industry is also accelerating.

The growth rate of user scale has slowed down, and the supporting industrial chain has matured. According to the 53rd Statistical Report on Internet Development in China issued by China Internet Network Information Center, as of December 2023, the number of online video users in China reached 1.067 billion, including 1.053 billion short video users, an increase of 41.45 million over the same period in 2022, accounting for 96.4% of the total netizens. [1] Although the scale of users has continued to grow, its growth rate has gradually slowed down, and the dividend of user growth has gradually subsided, and the industry has truly entered the era of stock competition. While the growth of user scale is slowing down, the stickiness of short video users is increasing. In 2023, the average daily usage time of short video will reach 151 minutes, especially the head effect of short video application platforms, with Tik Tok and Aauto Quicker accounting for 95.3% of the total share. [2] Short video platform provides rich content supply and diverse scene experiences for network users, thus promoting the continuous growth of network users and driving the expansion of the whole industry. According to the survey data of Mob Research Institute, the short video market scale was nearly 300 billion yuan in 2023. In the network audio-visual industry market covering content creation, network audio, network live broadcast and integrated video, the short video market accounted for 40.3%, and the market scale was 292.83 billion yuan. [3]

On the basis of expanding market scale, the supporting industrial chain of short video has gradually matured, covering upstream content production end, midstream platform publishing end and downstream user group terminals, forming a "production — Distribution — The industrial closed loop of consumption. At the upstream content production end, it mainly includes the head short video platform, mainstream media short video production, MCN(Multi-Channel Network) institutions, individual users and other multi-production entities. In November 2023, Tik Tok launched a video content payment test to explore a new content realization model; The WeChat video number also activated the content ecology through high-quality original content and recreational activities, and the monthly release number of head creators increased by 55.6%. [4] At the same time, the creators’ ecology of short video platforms is increasingly diversified. On the Tik Tok platform, the number of active talents continues to grow, and the proportion of pan-life talents has increased significantly. At the release end of the mid-stream platform, it mainly includes the head platforms such as Tik Tok, Aauto Quicker, and Bi Li, and there are also short video platforms with social media attributes such as the newly emerging WeChat video number. In the downstream user group terminal, China’s short video user group still shows a rapid growth trend. Among the people who have gained more than 1 million fans on Tik Tok platform in 2023, the account types are mostly life and entertainment, and the types of fan groups are constantly expanding. Multi-dimensional precipitation of users has become an important way for short video platforms to obtain traffic.[5] The integrity and maturity of the short video industry chain cannot be separated from the interaction and integration of upstream, midstream and downstream. In particular, MCN institutions are deeply involved in the production and distribution of short videos, UGC (user-generated content) and PGC (professional-generated content) are gradually integrated, PUGC (professional-user-generated content) is gradually layered, KOL (key opinion leader) model is innovated, the vertical segmentation of short video platforms is improved, and the industrial modules such as news information, social interaction and entertainment are expanded and opened, which makes short video platforms gradually embedded into the social industrial structure in the form of media.

The mainstream value boutique creation, the network micro-short drama becomes the main position. Micro-short plays and short plays have emerged on short video platforms, and they have quickly become a new force in network audio-visual with their light weight, short period and people-friendly plot design. In 2023, the industry scale and development enthusiasm of micro-short plays increased rapidly, and the market of micro-short plays in China showed a hot trend, with all kinds of themes, creative subjects, user groups and industries around micro-short plays achieving a spurt growth. At the same time, with the continuous improvement of national policies and the participation of mainstream media, micro-short plays have moved from early entertainment to mainstream, and gradually developed in the direction of quality, specialization and systematization, becoming the main position of ecological construction of network content.

In terms of market scale, network miniseries show a rapid growth trend. According to the data of China Micro-short Drama Market Research Report from 2023 to 2024, the market size of China’s online micro-short drama was 37.39 billion yuan in 2023, up by 267.65% year-on-year, and it is expected to reach 100.68 billion yuan in 2027. In the third quarter of 2023, the official circulation of online micro-short drama reached 150, nearly twice the total in 2022. [6] According to the latest data from the Research Report on the Development of Internet Audiovisual in China (2024), there were 384 key online mini-dramas in 2023, more than double the number in 2022 (172). [7] Judging from the current market situation of miniseries, most miniseries in short video platforms revolve around themes such as crossing and love, and are mostly adapted from online literature, with centralized content themes. From the broadcasting platform of miniseries, Tik Tok and Aauto Quicker are in the leading position. In 2023, the average daily users of mini-dramas in Aauto Quicker were 270 million, and the cumulative broadcast volume of mini-dramas in the whole year was as high as 8.6 billion. At the same time, the "Xingmang Short Drama Plan" was launched; Tik Tok Platform has launched the "New Short Drama Plan" and other incentive projects for institutions and talents, creating an ecological environment for the production of short dramas, and driving short dramas has become an important way for short video platforms to increase revenue. In the profit model of miniseries, most miniseries are mainly divided into platforms.Followed by advertising placement, single episode payment and small program payment, e-commerce live broadcast, IP derivative sales and so on. [8] In addition to Tik Tok and Aauto Quicker, other online audio-visual platforms have also entered the mini-short drama market and launched support plans for mini-short dramas (such as "Ten Theater" launched by Tencent Video). From the user level of miniseries, the user stickiness of miniseries is in a period of rapid growth in 2023. According to the survey data, the proportion of users who often watch miniseries is as high as 39.9%, and 31.9% of them have paid for miniseries. [9]

Micro-short plays quickly became popular in the field of network audio-visual by virtue of their low input cost and attracting many users. In addition to Tik Tok, Aauto Quicker and other short video platforms, relevant state functional departments have also begun to give positive guidance to mini-dramas, and mainstream media have invested in the development, production and dissemination of mini-dramas. As early as 2022, the State Administration of Radio and Television set up a special program of "network miniseries" in the annual selection activity of excellent online audiovisual works, and in January 2024, it issued a creative plan of "traveling with miniseries", proposing to create and broadcast 100 miniseries with excellent themes in 2024, and promoting a group of entities to follow the popularity of miniseries [10], through "miniseries+" In the mainstream media, CCTV and CCTV planned to launch large-scale projects such as China Mini-short Drama Conference and China Mini-short Drama Festival, and Mango TV "Big Mang Project" launched many excellent mini-short dramas, among which "Aunt’s World New Year’s Eve" was broadcast on Hunan Satellite TV, with an average audience rating of 0.19%, ranking first among provincial satellite TV stations at the same time, further promoting the effective interaction between mini-short dramas and TV screens. After the mainstream media joined, the theme of online mini-dramas gradually moved from traditional entertainment and crossing to mainstream and boutique.Including the story of Gaobeidian, which reflects the theme of rural revitalization, the bone whistle of Hemudu, which was jointly developed by the Central Radio and Television General Station and Ningbo Radio and Television Group, and the secret between us, which is a city roaming TV series launched by Mango TV, etc., it shows that the theme content and theme range of miniseries have changed from traditional online literature to focusing on realistic themes, and then the realistic themes gradually occupy the mainstream, and the network miniseries are gradually moving towards a new development track of spreading mainstream values.

The vertical segmentation has gradually deepened, and the short video of the travel has continued to be popular. 2023 is a year of economic recovery and development after the smooth transition of epidemic prevention and control in COVID-19, and it is also a year of cultural tourism industry recovery and accelerated recovery in China. In March, 2023, the Ministry of Culture and Tourism issued the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Online Travel Market, proposing "to promote the digital marketing of online travel and support online travel operators to carry out online travel exhibition activities by using webcasting and short video platforms … … Promote new progress in rural revitalization, cultural and tourism integration, civilized tourism and tourism public services. " [11] Under the background of economic recovery, accelerated social mobility, increasing consumer confidence and increasingly frequent travel, China’s cultural tourism industry has shown new growth. Driven by the short video platform, the "Village Super" event in Guizhou helped the development of cultural tourism, the "special forces tourism" of college students helped Zibo barbecue become the top stream, Tianjin "Diving Uncle" took fire to Tianjin Lion Forest Bridge scenic spot, and "Southern Potato" ventured into Harbin, and other cultural tourism industries were presented, which quickly became a network landscape.

With the help of short video and other online audio-visual platforms, the cultural tourism industry presents the effect of interaction between offline experience and online experience. At the same time, the technology empowerment of "5G+smart cultural tourism" has effectively promoted online consumption, rural consumption and scene expansion. For example, the Department of Culture and Tourism of Heilongjiang Province launched the small program "Play Longjiang with One Click" and actively explored the innovation of online travel forms. The Research Report on the Development of Internet Audio-visual in China (2024) shows that in 2023, 44.4% of Internet audio-visual users often watch short videos of tourism/scenery, which is 16.3 percentage points higher than that in 2022, and 27.9% of users "will travel somewhere because of watching short videos/live broadcasts". [12] With the help of policy guidance, industrial expansion, scene marketing, platform boosting and user participation, innovative travel modes such as short video platform, e-commerce platform and social media have accelerated development, effectively stimulating users’ willingness to travel. Tik Tok and Aauto Quicker have launched various programs to support cultural tourism creators. Through topic flow support, innovative marketing methods, shaping the image of city brands and network celebrities, attracting mainstream media and pushing authoritative information released by cultural tourism departments, they have gathered social multi-subjects, such as platforms, users, talents, cultural tourism enterprises and new government media, to jointly build an ecological system of cultural tourism content.

On this basis, many enterprises have also entered the cultural tourism industry through live broadcast with goods and "immersive" cultural tourism live broadcast. In July, 2023, New Oriental announced the development of cultural tourism and the establishment of cultural tourism company. Oriental selection live broadcast room promotes the rapid popularity of cultural travel mode on short video platform through topic participation, travel recommendation and live broadcast of talents. The layout of short video platform shows different emphases in the cultural tourism industry. For example, through the form of "topic+live broadcast", Tik Tok cooperates with cultural tourism institutions, scenic spots and hotels to attract users to purchase products and services on the Tik Tok platform; Aauto Quicker combines the market culture to create regional hotspots. According to the statistics in October 2023, the number of literary works created by Aauto Quicker increased by 42% year-on-year; Deeply cultivate young people’s preferences and combine multiple IP with cultural tourism, and the number of cultural tourism works increased by 64% year-on-year; Xiaohongshu aggregates young people through scene raiders to create an online "encyclopedia of cultural travel"; Wechat video number promotes product transformation through the combination of "live broadcast+private domain traffic". [13] Generally speaking, the combination of short video industry and cultural tourism industry has become a hot phenomenon in 2023, and different short video platforms are exploring new development models with their own superior resources, user groups and content resources.

Live e-commerce helps consumption, and the commercialization process of the platform is accelerated. After the COVID-19 epidemic, "short video+live broadcast" has become an important media way to stimulate consumption in society, and the commercialization process of short video platform has also been accelerated. According to the Research Report on the Development of Internet Audiovisual in China (2024), in 2023, 71.2% of internet users bought goods by watching short videos or live broadcasts, over 40% of them thought that short videos and live broadcasts had become their main consumption channels, and 53.7% of internet users often watched live broadcasts of e-commerce or live broadcasts with goods. [14] According to the data of Tik Tok platform, its popular live broadcast related products usually cover fast-moving consumer goods such as food and beverage, beauty, fresh food, etc. Among the popular live broadcast rooms, 43% live broadcast rooms belong to live broadcast with goods [15], which is closely related to live broadcast e-commerce. With the increasing penetration and driving force of short videos to various industries and industries in society, the diversification trend of live e-commerce has also become increasingly apparent. In 2023, there were more than 800 new four-level categories in Tik Tok platform. The vertical subdivision of categories expanded the diversified consumer demand of network users. The diversification of e-commerce products and the diversification of user demand formed a fit relationship, which jointly promoted the commercialization process of short video platforms.

At the same time, the business model and profit structure of short video platform are also influenced by relevant policies, user groups and digital technology. First of all, the development of live e-commerce industry and short video platform cannot be separated from the support of policies and regulations and effective supervision. In recent years, various relevant departments in China have issued a number of policies and regulations to regulate the live broadcast e-commerce, with a view to promoting the live broadcast e-commerce industry to gradually enter a standardized development stage. Secondly, the strong penetration effect of short video users has cultivated a large number of consumers for the commercial development of live e-commerce industry and short video platform. By the end of December 2023, the number of live e-commerce users in China has reached 597 million, accounting for 54.7% of the total netizens. [16] Live e-commerce has become one of the important channels for online users to buy goods. Finally, digital technology leads the live e-commerce industry to digital and intelligent transformation. The empowerment of technology is reflected in the whole process of live broadcast, such as AI algorithm price comparison before live broadcast, intelligent product selection, intelligent advertising, and AIGC (Generative Artificial Intelligence) to generate product selling point copy, etc. In live broadcast, AI digital people are used to realize live broadcast data visualization and real-time monitoring of product data, and after live broadcast, intelligent means are used to evaluate, analyze and feedback, predict product sales trends, and analyze consumer behavior. [17]

Under the influence of multiple factors such as policy guidance, user demand and technology empowerment, the commercialization of short video platforms has gradually accelerated, which has also promoted the innovative development of short video platforms and e-commerce platforms. In February, 2023, Aauto Quicker E-commerce put forward the development direction of "global operation", and put forward two aspects: content planting grassland with "short video+live broadcast" as the core and pan-shelf field with "search+mall" as the core. [18] In 2023, Tik Tok mainly focused on e-commerce and local life, and served the social life of the general public through short videos, live broadcasts to help farmers and other comprehensive formats. Through the "Chuanliu Plan", the barriers of live broadcast of talent distribution and independent live broadcast of brands were eliminated, and the integrated marketing innovation of "talent+brand+platform" was realized. At the same time, in the process of the short video industry from "two giants" to "two super-strong", the live e-commerce model of WeChat video number achieved remarkable results in 2023. The data shows that the live delivery scale of WeChat video number in 2023 increased significantly year-on-year, and the growth of GMV (total transaction amount) was nearly three times that of 2022, forming a business model of "e-commerce+advertising". [19] In addition, the traditional e-commerce platform has accelerated the effective integration with the short video industry.For example, in early 2024, the person in charge of content ecology in JD.COM said that 1 billion cash and 1 billion traffic would be used as rewards to implement the "creator incentive plan" to subsidize talents in 20 short video creation fields, such as 3C digital, household appliances and furniture, maternal and child, fashion and so on [20].

Difficulties and challenges faced by short video industry

In the process of communication mode expansion, industrial chain improvement and business model innovation, the short video industry in 2023 ushered in new development opportunities. With the mature and in-depth development stage, the short video industry is also facing multiple dilemmas in the systematic and diversified development. Faced with the transformation of social structure, diverse user needs and changeable market environment, the short video industry has some problems, such as intensified competition among multi-platform and seizing market share. At the same time, due to the development of AIGC, it is a general trend for intelligent technology to empower short video innovation, and the infringement and copyright chaos caused by technology application are increasingly prominent. On this basis, the national industry supervision policy on short videos has gradually tightened.

Competition for short video platforms has intensified. Compared with the development momentum of the two short video head platforms in Tik Tok and Aauto Quicker in the previous two years, commercial platforms such as WeChat video number and mainstream media platforms such as CCTV video have gradually matured, platforms such as Bili Bili and Xiaohongshu have gradually emerged by means of circle communication, and traditional network audio-visual platforms such as iQiyi and traditional e-commerce platforms such as JD.COM have laid out short video fields one after another. In 2023, the platform pattern of short video industry will show a development trend of "two super and more powerful". By virtue of their own content advantages, user advantages or technical advantages, various platforms strive for users, data and other resources through vertical segmentation, differentiated layout, mainstream focus, etc., thus forming a situation in which the competition among multi-parties of short video platforms is intensified.

According to Tencent’s financial report in the second quarter of 2023, users of WeChat video number use for more than 50 minutes a day, which is more than half of the main station in Tik Tok, and it is still growing rapidly. Based on the port advantage of WeChat video number, the number of users accumulated by WeChat gradually depends on the video number, which poses a certain challenge for short video platforms to tap the incremental groups of users in third-and fourth-tier cities and silver-aged users. At the same time, after years of development and accumulation, the traditional short video platform has gradually developed based on its content advantages. According to the data of enterprise research platform, nearly 30% of users in Tik Tok and 40% of users in Aauto Quicker think that the homogenization of short video content is more serious. Many Internet experts or short video bloggers have the situation of "making once and handling many times", that is, a content product is repeated, distributed and spread on different short video platforms for many times, and it is not changed according to the development and characteristics of the platforms. From the short video communication of mainstream media, news content and authoritative information of some mainstream media also exist the phenomenon of multi-platform distribution and communication. In the face of intensified competition in the industry environment, the production capacity of many MCN institutions is becoming increasingly weak, which leads to the homogenization tendency of content. It can be seen that from platforms, media, institutions to users, the multi-creative subjects in the short video content ecology are in a weak state in different degrees in the competition. In addition to the increasing content competition, the business development of multi-party entities has also entered the deep-water competition area. In 2023, the live broadcast e-commerce re-emerged, and the live broadcast e-commerce on platforms such as Tik Tok and Aauto Quicker accelerated their layout.Continue to exert strength in terms of talent, content, traffic, interaction and service. However, in this process, it also brings about some related problems, such as chaotic commodity prices, frequent quality problems, low prices on different platforms, too many live advertisements, mixed content, declining brand effect and reduced user experience.

The chaos in the short video industry is prominent. In recent years, with the vigorous development of short video, its comprehensive management has also achieved remarkable results. However, due to the intensified competition of short video platforms, there have been some problems in terms of information content, value orientation and business tendency. Due to the deviation of value orientation, some short video bloggers shoot and produce short videos by designing scenes, posing and faking, deliberately fabricating and other forms to attract traffic and gain users’ attention. Short videos such as "Give instant noodles to the hospitalized mother-in-law" at the end of 2023 and "Qin Lang lost her homework" at the beginning of 2024 have aroused widespread concern in different degrees. These false short videos have attracted public attention and discussion in a conflicting and dramatic way, which has affected the public’s correct judgment to some extent, challenged the bottom line of moral civilization, and even induced social contradictions, resulting in conflicts between social prejudice and public value cognition. With the rise of the live broadcast mode of short video platform, many vulgar and "marginal" contents have appeared one after another. For example, some bloggers adopt meaningless live broadcast forms such as "soft pornography", showing off their figure, exaggerating and showing off their wealth, and vulgar PK, engaging in the production and dissemination of bad content, and even touching the legal red line, which has seriously affected the content ecology and value orientation of short video platform.

In 2023, the relevant departments of the central government promoted the comprehensive management of the short video industry from many aspects such as laws and regulations, policy standards and industry supervision. In 2023, the Central Network Information Office launched a series of "Clear and Clear" special rectification actions, all of which focused on short videos, focusing on rectifying "spreading false information, displaying improper behaviors, spreading wrong ideas and other chaos": in March, focusing on short video platforms, cracking down on prominent problems such as rumors, counterfeiting and illegal profits; In July, the Notice on Strengthening the Management of Self-media was issued, clarifying the requirements of "standardizing the labeling of information sources" and "labeling fictitious content or controversial information"; In September and December, the chaos in the field of short video, such as the loss of value orientation and the frequent occurrence of bad content, was rectified. [21] On the whole, the short video industry has been on the track of paying equal attention to development and supervision. Due to the constant changes in digital technology, media forms and innovative subjects, the problems in the development of short video have become the key regulatory content of the network audio-visual industry, and the multiple supervision of the subject, platform and industry of short video is gradually improving.

Infringements occur frequently in the field of short videos. From the characteristics of infringement in the network audio-visual industry, short video infringement is more manifested as copyright infringement. Due to the quantification and fragmentation of short video content creation and the diversification of content creation subjects, it is difficult and controversial to define the copyright ownership of short video. At the same time, due to the weak awareness of rights protection of relevant subjects, an effective short video copyright protection mechanism has not really been formed, and short video copyright disputes occur frequently. How to promote the short video industry to form a good awareness of copyright protection and promote the formation of a scientific and effective rights protection system has a long way to go.

In the short video format, due to the use of intelligent algorithms, AI video generation and other means, a large number of TV dramas edited without permission, copying other users’ content, "secondary creation" and so on are increasing, and short video head bloggers’ works and popular film and television variety works have become the "hardest hit" for infringement. There are many forms of short video copyright infringement, including unauthorized publication of works without the permission of the copyright owner, adaptation of works without the permission of the copyright owner and profit from online communication. With the rise of Sora and other technical applications, the network audio-visual works generated by artificial intelligence will also pose a risk of infringement on the copyright of existing short video content. In view of the copyright infringement of short videos, the National Copyright Administration and other departments are also constantly cracking down on the chaos of infringement and piracy through industry supervision. In 2023, the National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Internet Information Office jointly launched the special campaign "Jianwang 2023" to crack down on online infringement and piracy, and proposed to strengthen the copyright protection of the whole chain of works with the focus on online videos, online news and audio books, and promote the establishment of a good network ecology; At the same time, we will carry out in-depth copyright supervision of key video websites (APP), focusing on rectifying short video infringement.

Prospect of short video development trend

The development of media ecology, the change of media pattern and the change of users’ needs all put forward new requirements for the development of short video. Especially in the process of deep media integration and the construction of all-media communication system, mainstream media and short video platforms compete and interact, and short video has also changed from extensive production to quality production and mainstream production. With the expansion of users’ media contact channels and the improvement of content production capacity, the popular creation and sharing of short videos has gradually become a trend. On this basis, short video will also move from media to industrialization, and integrate media logic and industrial logic into social construction, becoming an indispensable and important force for social development.

Boutique turn. With the change of users’ demand for online audio-visual content products, high-quality, high-quality and personalized content production has become the future direction of short video development. Short video provides a new path for the transformation and upgrading of the network audio-visual industry and becomes an important force for the deep integration of media. It is an inevitable trend for short video to turn into high-quality products, which is mainly manifested in the following three aspects: First, the short video industry will gradually shift from incremental market to stock market, which will promote Tik Tok, Aauto Quicker and other platforms to upgrade and optimize the traditional content structure, eliminate vulgar information and low-quality content, and create a new ecology of content production through comprehensive management of the industry; Second, mainstream media and online audio-visual platforms, such as CCTV, Sichuan Watch, Elephant News, Mango TV, iQiyi, Tencent and other platforms and clients, have provided users with high-quality, professional and high-quality content products; Third, network experts and "grassroots" creations are gradually becoming professional, and short videos are gradually moving from pan-entertainment to pan-knowledge, mainstreaming and value.

In recent years, the national radio, television and network audio-visual industries have innovatively implemented the short video "first screen first push" project, and the creation of short videos in the fields of excellent cultural heritage, theoretical propaganda and interpretation, series of theme propaganda, mainstream value communication and so on has become increasingly prosperous, and the production of short video masterpieces has gradually become the vane of the industry. In 2023, the Central Radio and Television General Station promoted the high-quality development of short videos with authoritative, objective, accurate and true comments, and built an evaluation system of short videos with the brand of "Elephant Dance Index", focusing on five aspects: content production level, information aggregation level, technology leading level, user service level and platform operation level, and accurately evaluating short videos’ ability in content originality and production quality, which also promoted other mainstream media and networks.

Popular creation. Relevant data show that in 2023, the average daily usage time of short videos reached 151 minutes, accounting for about one tenth of people’s daily life time. One of the important reasons for the continuous improvement of short video users’ stickiness lies in the continuous expansion of the field of short video content creation, from traditional pan-entertainment to pan-knowledge and pan-life, involving content and categories with multi-level needs such as people’s life, study and travel.

At present, users of short video platforms are no longer satisfied with watching and commenting, but are keen on creating and sharing as subjects. The empowerment of digital technology and the popularity of various production and sharing apps have greatly lowered the threshold for users to participate in short video creation. In the fragmented time and scene, users gradually changed from "brushing short videos" to "making short videos". At the same time, the professional creative groups of short videos are also expanding. The number of creators who benefit from short video creation has been growing steadily for many years, and the proportion of professional creators in the total number of creators has gradually increased, which has further promoted the creative enthusiasm of ordinary netizens. In this process, the decentralized feature of short video content creation has become increasingly prominent, and the enthusiasm of users to participate in creation has been continuously improved. Short video has become an important form for ordinary people to record their lives and express themselves [22], and will gradually build a network landscape created and shared by all people.

Socialization and expansion. At present, short video is no longer limited to a new media form or a new media platform, but has become a media ecosystem in which multiple elements such as media, media, technology and platform fully interact. As an emerging audio-visual communication format based on the mobile Internet scene, short video has become an important channel and means for the general public to receive information and carry out social communication. At the same time, the short video and the political, cultural, economic and other elements in the social system are widely interacted and integrated, and gradually developed into a competitive industry, and its value chain and innovation chain are continuously extended through network audio-visual to speed up its layout in diversified industries.

In the future, short video will gradually become an important driving force in the social industrial structure. Driven by digitalization and intelligence, it will gradually become the main engine of the audio-visual industry, and will be fully linked and integrated into the social system through media mode, immersion mode and embedded structure, and will be accurately connected with all aspects of politics, economy, culture and social life through data, audio-visual and services, so as to continuously empower social and economic development and promote the digital transformation of social industries. On the one hand, the short video platform will be deeply integrated into the localized life service of the city, and closely integrated with the lives of grassroots people through live broadcast and e-commerce, providing a new experience of "short video+service". On the other hand, the short video platform will meet the national strategy and social needs, actively serve the regional strategy, help rural revitalization, and provide innovative means and methods for agricultural products sales, rural spiritual civilization construction and grassroots cultural communication in the vast rural areas in the form of "short video+new farmers", "short video+helping agriculture" and "live broadcast+helping agriculture". At the same time, the modes of "short video+cultural tourism" and "live broadcast+cultural tourism" are deeply explored to provide media-driven and technology-driven for the cultural tourism industry through media.

(This paper is the phased achievement of the funding plan of "Dengfeng Plan" for discipline construction of China Academy of Social Sciences, with the project number: DF2023YS40).

annotate

[1][16] China Internet Network Information Center: "The 53rd Statistical Report on Internet Development in China", March 22, 2024, https://www.cnnic.net.cn/n4/2024/0322/c88-10964.html.

[2] [7] [9] [12] [14] The Research Report on the Development of Network Audiovisual in China (2024) was released in Rong, http://www.cnsa.cn/art/2024/3/28/art_1977_43660.html on March 28th, 2024.

[3]Mob Research Institute: Short Video Industry Research Report in 2023, https://www.mob.com/mobdata/report/178, June 30, 2023.

[4] Xinbang Research Institute: Xinbang Research Institute: Mid-year Development Report of 2023 WeChat Video Number, https://www.dydata.io/datastore/detail/2334569092851306496/, November 10, 2023.

[5][15] Flying Melon Data: Annual Report |2023 Short Video Live and E-commerce Ecological Report, January 31, 2024, https://www.feigua.cn/article/detail/811.html.

[6] Ai Media Consulting: "2023– Https://www.iimedia.cn/c400/97005.html, November 22, 2023, A Research Report on the Micro-short Drama Market in China in 2024.

[8] He Hongyuan: "Stephen Chow," Transformation "Miniature Plays", "21st century business herald", January 31, 2024, the 10th edition.

[10] State Administration of Radio and Television: Notice of the General Office of the State Administration of Radio and Television on Launching the Creative Plan of "Traveling with Miniature Plays", https://www.nrta.gov.cn/art/2024/1/12/art_113_66599.html, January 12, 2024.

[11] Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of Online Tourism Market, March 24, 2023, https://www.gov.cn/zhengce/zhengceku/2023-03/28/content _ 5748755.htm.

[13] Xinbang Research Institute: "Xinbang Research Institute |2023 Annual Insight Report on Cultural Tourism", January 31, 2024, https://file.digitizing.com/eimg/uiages/20240112/1705041869784034.pdf.

[17] iResearch: "China Live E-commerce Industry Research Report in 2023", https://www.iresearch.com.cn/Detail/report?, February 29, 2024. id=4316&isfree=0。

[18] Li Kunkun: "Short video in 2023: overall acceleration of commercialization", December 29, 2023, http://www.cb.com.cn/index/show/zj/cv/cv135243241264.

[19] Zhang Yangyang: "The live broadcast GMV of WeChat video number will increase by 300% in 2023, and it is planned to do so in 2024", January 11, 2024, https://www.cls.cn/detail/1568485.

[20] "https://app.myzaker.com/news/article.php?, April 12, 2024", "JD.COM invested heavily, 1 billion incoming short videos". m=1712998732&pk=6618f9098e9f092d367fb51c。

[21] Wen Lijuan: "In 2023, the regulatory storm swept the short video industry — — Clean up the chaotic images such as wiping the yellow screen and posing, and purify the network audio-visual space, Rule of Law Daily, December 31, 2023, 1st edition.

[22] Chang Xiangping: "Short video accelerates digital transformation in many fields — — Interview with Zhu Yannan, Director of the Development Research Center of the State Administration of Radio and Television, China Press, Publication, Radio and Television, March 5, 2024, 6th edition.

Report on the Development of China’s Short Video in 2023

Huang Chuxin

Abstract: In 2023, China’s short video industry has entered a stage of deep development after rapid development and quality improvement innovation. The supporting indust rial chain of the whole industry tends to mature, new forms such as network micro-short dramas have shown explosive growth, the deepening of vertical segmentation fields has brought the popularity of short video of cultural travel, and the improvement of live e-commerce has also promoted the commercialization process of short video industry. Meanwhile, after entering the stock maintenance, the competition in the short video industry intensifies, the industry chaos become frequent, short video copyright infringement phenomenon has become an urgent problem to be solved. Facing the future, the development of short video industry also shows a hot trend of turning to quality, national creation and social expansion, and short video has gradually become an important force in social construction.

Keywords: short video, micro-short dramas, commercialization, popularization

Guang ‘an Chuanqi GS4 is on sale, the lowest price is 95,800! If you miss it, you won’t

[car home Guang ‘an Preferential Promotion Channel] is currently conducting preferential activities in Guang ‘an, with the highest preferential amount reaching 20,000 yuan and the lowest starting price being only 95,800 yuan. If you are interested in this car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

广安传祺GS4正在优惠，最低售价9.58万！错过就没有

Chuanqi GS4′ s exterior design is modern and fashionable. The front face adopts a large-area air intake grille, combined with sharp LED headlights, showing a strong visual impact. The body lines are smooth and the overall shape is dynamic, which leaves a deep impression on people.

广安传祺GS4正在优惠，最低售价9.58万！错过就没有

Chuanqi GS4 has a body size of 4685*1901*1690mm and a wheelbase of 2750mm, which ensures a spacious interior space. The side lines of the car are smooth and powerful. With 18-inch rims, the tyre size is 235/60 R18, showing a fashionable and dynamic visual effect.

广安传祺GS4正在优惠，最低售价9.58万！错过就没有

Chuanqi GS4′ s interior design is fashionable and simple, the center console adopts a symmetrical layout, and the 10.1-inch central control screen is located in the center of the center console, which supports a variety of functional operations and enhances the sense of science and technology in the car. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth to meet the needs of different drivers. The seat is made of imitation leather. The main driver’s seat can be adjusted back and forth, back and height (2-way), while the co-pilot’s seat supports back and back adjustment. The second row of seats also supports back adjustment, and can be laid down in proportion, which increases the flexibility of luggage space. In addition, the car is equipped with two USB ports in the front row and two Type-C ports in the back row, which is convenient for passengers to charge electronic equipment.

广安传祺GS4正在优惠，最低售价9.58万！错过就没有

Chuanqi GS4 is equipped with a 1.5T turbocharged engine with a maximum power of 130kW and a maximum torque of 270 N m. This four-cylinder engine provides strong power output and excellent performance. Matching it is a 7-speed wet dual-clutch gearbox, which makes power transmission more efficient and smooth.

It is believed that the appearance design of Chuanqi GS4 is unique, the front grille has a stable atmosphere, the headlights are sharp and stylish, and the tail penetrating taillights enhance the visual effect. The overall shape is high-end and atmospheric, and the lines are smooth and sporty. These design details make the whole car look more refined.

2024 Chongqing Auto Show Interview with Zhou Lin, CTO of Cellis Auto： A full range of products are unveiled to enhance the experience with technology.

Zhou Lin, CTO of Cyrus Group (right). Hualong. com photo by Qi Che

Hualong Net News (Qi Che) On June 7th, 2024 (26th) Chongqing International Automobile Exhibition was grandly opened at Chongqing International Expo Center with the theme of "Zhiqi New Journey Leads the Future". This year’s auto show lasted for 10 days, bringing together more than 100 global mainstream automobile brands, focusing on displaying 1025 models. All participating brands brought new energy and intelligent driving system models to participate in the exhibition, and the participating automobile brands realized 100% intelligence. Zhou Lin, CTO of Cyrus, was interviewed by auto channel of Hualong. com during this wheel feast. Zhou Lin said, "We brought a full range of AITO products to this auto show, and recently released Cyrus’ Rubik’s Cube Platform, which can bring users a good, easy-to-use and super-safe car experience." The following is an interview record:

Q: What new technologies and achievements did Celestial Auto’s lineup bring to this auto show?

Zhou Lin: At this auto show, we brought a series of AITO products: the all-round flagship AITO M9 created by the wisdom and electricity technology; "Extraordinary value, extraordinary driving control, extraordinary safety, extraordinary intelligent driving and extraordinary space" AITO asks for the new M7 Ultra；; "Charming, enterprising, energetic and magical" AITO asks for the new M5.

At the same time, we also brought our own innovative Celestial "Rubik’s Cube Platform", which brings together 20 years’ experience in vehicle technology of Celestial Automobile, and has the characteristics of "panoramic safety, diverse power, ever-changing space and intelligent guidance" in combination with the diversified needs of users, and integrates industry-leading technologies such as safety, power, chassis and software across domains, aiming at bringing users "easy to open, easy to use and super safety". In addition, this auto show also exhibited a new generation of all-in-one super extended range assembly, integrated die-casting body, highly integrated electric drive seven-in-one assembly and other core technological achievements.

AITO booth Hualong. com photo by Qi Che

Q: What are the core highlights of AITO’s M9?

Zhou Lin: As the flagship SUV of Panoramic Wisdom, the M9 in Wenjie has "Panoramic Wisdom, Global Security and Luxury Space", and it is the all-round flagship product of current intelligent and electrical technology. The ever-changing space of the leading generation makes all three rows first class; Leading the generation of intelligent cockpit, easy to realize multi-person multi-screen multi-device interaction; The Turing intelligent chassis based on the Rubik’s Cube platform, which is the first generation, has achieved better driving, safer and more comfortable; Leading more than one generation of intelligent driving has realized that the whole country can drive, and the more it is opened, the better it is; Super-strong basaltic body casts the ultimate fortress, and the aluminum alloy volume of the body accounts for 80% of the strongest AEB in history. It is not afraid of things and can avoid things, which has achieved hard core safety and is ahead of more than one generation.

There is also a killer weapon for the M9. Its body size is 5230mm long, 1999mm wide and 1800mm high, and its wheelbase is 3110mm. It belongs to a full-size SUV, but it is as flexible as the new M5, and there is no feeling of driving a cart. There is our very important technology-"owl turning", which is very sensitive to turning and turning around, and has the feeling of "heart moving" when driving, without the heavy feeling of a big car. At present, the total number of cars has exceeded 90,000.

Ask M9. Hualong. com photo by Qi Che

Q: Celestial Auto recently released its own innovative Celestial Rubik’s Cube platform. What are the highlights of this platform?

Zhou Lin: Cyrus Rubik’s Cube Platform is a super-intelligent platform with changeable and continuous evolution created by Cyrus Auto, which has accumulated 20 years’ experience in vehicle technology, combined with users’ diversified car demand and independent innovation. The platform has the characteristics of "panoramic safety, multi-power, ever-changing space and intelligent guidance", and integrates industry-leading technologies such as safety, power, chassis and software across domains, which can bring users a "easy-to-drive, easy-to-use and super-safe" car experience.

This platform is the only platform in the industry that can be compatible with three power forms: super-increase, pure electricity and super-hybrid. Among them, in the field of super-increase, through five iterations, the thermal efficiency of the Celestial Extended Range 5.0 system has reached 45%, and the oil-electricity conversion rate is as high as 3.65 kWh/L. The platform can also cover B-D models, and has the expansion ability of cars, SUVs and MPV models, truly realizing the ever-changing Rubik’s Cube.

This platform also has the intelligence level of leading industries. It adopts the central computing architecture, matches the cloud big data application platform, has super high computing power and high integration, and lays a solid foundation for meeting the extreme scene car demand of users. The launch of the Celestial Rubik’s Cube platform shows that Celestial has established a solid technical base in many technical fields such as safety, power, chassis and software, laying a technical foundation for the multi-path development of new energy vehicles and gaining the first-Mover advantage in the future market competition.

Q: What does the "panoramic safety" system, the first in the industry, put forward by Celestial Motors not long ago specifically mean?

Zhou Lin: Under the background, Chongqing needs a high-end "Industry-University-Research" platform to build a trillion-level industrial cluster of intelligent networked new energy vehicles. Therefore, we have actively established a joint intelligent safety laboratory. China Automotive Research Institute is a national tripartite authoritative testing organization, which has accumulated a lot of experience in testing, which is worth learning and studying.

In terms of specific content, Sailis insists on defining safety by scenes, and puts forward the industry’s first "all-scene safety" system, which achieves high quality, high technology and high safety, and truly makes users feel at ease and comfortable in using cars. As an important technical achievement in the field of automobile safety, the "Panoramic Safety" system not only covers the dimensions of car body safety, battery safety and privacy safety, but also extends to every detail of the user experience, providing all-round and full-time safety protection from car scenes such as parking, boarding and driving, ensuring users to enjoy an intelligent and secure car experience.

At present, based on the whole life cycle of users’ cars, "Panoramic Safety" has covered more than 150 safety scenarios and developed more than 200 safety functions, among which more than 40 safety technologies are at the leading level in the industry. Thanks to the panoramic safety system, the battery test standard of Celestial Automobile also far exceeds the national standard, and the cumulative sales volume of AITO exceeds 300,000 units. Through in-depth cooperation with authoritative organizations, Sailis will continue to promote the innovation and development of automobile safety technology and truly practice "safety is the greatest luxury".

Q: What achievements have been made in the safety field by the joint laboratory established by Celestial Automobile and China Automobile Research Institute?

Zhou Lin: We have cooperated with them in the development of three car series, namely, Wujie M5, Wujie M7 and Wujie M9. We have released the first phase results of the intelligent safety joint laboratory, and issued a total of 19 achievement certificates, covering four fields of passive safety, active safety, health safety, power and energy safety, of which 4 are the first in the industry and 15 are the first in the industry.

In the field of passive safety, the M9 model of Wenjie has obtained the A-level certification of front and rear attack protection, which is the first top hard-core experiment in the industry. The 80km/h high-speed frontal crash test of the models of the M9, M7 and M5 is the first highest standard in the industry. The M7 model of Wenjie has obtained Class A side coping protection and Class A frontal collision protection, both of which are leading in the industry.

In the field of active safety, five models, namely, Wujie M9, Wujie M7 Max, Wujie M7 Plus, Wujie New M5 and Wujie M5 Standard Edition, have obtained ACC performance test certificate and AEB performance test certificate, which are leading in the industry.

You know, safety, as a hidden factor, is difficult to be directly perceived by the naked eye. The two vehicles stand side by side, although their appearance is similar, but their inner core may be quite different. In the past, we may pay more attention to the surface modification and addition, such as the addition of configuration or the upgrade of functions, because these intuitive changes can be quickly perceived by users and thus quickly transformed into practical value. However, the improvement of security requires a lot of cost and energy, and the results are often difficult to be directly perceived by users. However, the importance of safety cannot be ignored, and once a potential safety hazard is encountered, the consequences may be irreparable. Therefore, we must always put safety in the first place to ensure that every trip can be secure.

How does ＂Foxconn＂ stop Sharp’s rebirth？

Three years after being acquired by Foxconn, Sharp is looking for a new way to survive.

On May 21st, Sun Yuewei, general manager of Sharp China, told reporters that Sharp began to refocus on mid-to high-end products and return to the technical standard.

A month later, Sharp will determine whether the new board list will take effect. If nothing happens, Hu Guohui, Lin Zhong Zheng and Chen Weiming will join the board of directors. Their common background is from Hon Hai Group (also known as Foxconn).

At the end of March 2016, Foxconn announced the acquisition of Sharp’s equity with a total transaction price of 388.8 billion yen. On April 2, Foxconn signed a contract with Sharp, and the four-year acquisition negotiation was finally completed. After the completion of the acquisition, personnel adjustment, strategy change and repositioning frequently occur. Now, the operation is quite successful. One year after the acquisition, Sharp reduced its losses by nearly 90% in FY 2016 and returned to the main board of Dongzheng at the end of the year. In fiscal year 2017, Sharp’s net profit was 70.2 billion yen, achieving its first profit in four years. In 2018, Sharp failed to achieve double growth in revenue and profit. Some people believe that Foxconn’s sharp price cut on Sharp once damaged this century-old number, and the shrinking brand value caused controversy.

Because of the controversy over performance, the outside world doubts whether the global foundry giant Foxconn has really mastered Sharp, and speculates whether Sharp will change hands again. This led Sharp to make a public response. In April 2019, the company denied the existence of plans to sell TV business, and in May, it put forward new business strategies such as "black and white progress" in the United States, China and other markets.

It took four years for Guo Taiming to "eat" Sharp.

For Sharp, Foxconn was once a rescuer of business and an ally against Samsung Electronics.

Nine years ago, in the summer, the then president of Sharp, Kanxiong Katayama, met with Guo Taiming to discuss patent licensing and capacity distribution cooperation, because the 10th generation line panel factory in Bengbu, which Sharp was proud of, was facing the dilemma of inefficiency.

Two years later, in March 2012, Foxconn invested about 133 billion yen in Sharp and bought 9.9% of the shares. Guo Taiming also personally invested in Sharp Display Manufacturing Company (later SDP), the operating company of the factory, holding 46.5% of the shares, which is the same as that of Sharp.

For this investment, nine years later, Sun Yuewei and many other people familiar with the matter told the Beijing News reporter that the factory was the only 10th generation line in the world at that time, which was of great significance to the large-panel color TV business. Generations are divided according to the size of glass substrates. The 10th generation line can cut six 65-inch, eight 55-inch or 57-inch panels, and mastering the production capacity is the key for downstream enterprises to participate in the competition.

And let Guo Taiming make up his mind to buy the whole Sharp, which stems from the delay of many subsequent cooperation.

At that time, Foxconn was already the OEM of Apple’s iPhone and iPad, and Sharp was the main panel supplier of Apple equipment. However, the contradiction between different executives within Sharp Company has led to several delays in cooperation with Foxconn. Guo Taiming couldn’t help but speak his mind. "In this case, I will simply buy the whole Sharp." Japanese media quoted people familiar with the matter as saying that Sharp panicked because its interest-bearing liabilities had reached about 1.1 trillion yen at that time.

Not only that, Sun Yuewei told reporters that Foxconn has been undergoing transformation and needs various technical sources. At that time, many top Japanese companies such as Sharp were discussing technology transfer, hoping to combine Japanese manufacturing technology with the huge domestic market and Foxconn’s advantages.

In June 2012, Guo Taiming said that cooperation with Sharp would help defeat Samsung Electronics.

However, Guo Taiming’s acquisition of Sharp was not smooth. Shortly after Sharp reached an agreement with Foxconn, its share price began to plummet. Guo Taiming demanded a substantial adjustment of relevant conditions, and expected to directly participate in the operation, instead of just providing financial assistance to Sharp like the banking industry. He once told the media that "it is just like not giving children pocket money". The agreement between the two sides broke down.

In 2015, Guo Taiming and Gao Qiao Xingsan, then President of Sharp, did not meet again to discuss Sharp’s reform. In 2016, Sharp and Foxconn signed a priority negotiation agreement under a series of commitments, including not splitting the company and not abolishing employees under 40. However, Foxconn soon slowed down the negotiation process, because Sharp broke the contingent debt worth about 20 billion yuan, which was close to half of the offer with Foxconn. Therefore, Foxconn asked for an in-depth audit.

In this process, Sharp disclosed its quarterly results with a net loss of 108.3 billion yen, but it did not solve the financial shortage through layoffs, asset sales and bank loans. With this opportunity, Foxconn was able to lower the price. When it was announced on the afternoon of March 30, the total price of Foxconn’s final contribution was 388.8 billion yen.

A few days later, on April 2nd, Guo Taiming, Dai Zhengwu and Gao Qiao Xingsan attended the signing ceremony. Guo Taiming was in high spirits at the meeting place, and expressed his position to transform Sharp with the "working spirit of seven days a week". Later, Dai Zhengwu became the president of Sharp, lived in the dormitory with employees, and arrived at the company before 7: 10 every day.

A month later, Dai Zhengwu announced his goal of turning losses into profits in the second half of that year, which was one year earlier than previously expected. Sharp has lost more than 200 billion yen for two consecutive years.

Layoffs and price cuts, Guo Taiming went into battle to squeeze profits.

On May 17th, Sharp announced the list of candidates for the next director, and the current president Dai Zhengwu is still in the list of candidates for the next director. It is worth noting that the current Sharp directors Liu Yangwei and Wang Jianer will both withdraw from the next Sharp Board of Directors. Earlier, some foreign media speculated that Liu Yangwei was the successor of Guo Taiming, chairman of Hon Hai Group (Foxconn), or would become the chairman of Hon Hai.

Dai Zhengwu is the first foreign president in Sharp’s eight-year history. He is a Japanese expert in Foxconn and is known as "Dai Sang". He helped Foxconn win orders for Sony PS2 game consoles and entered Sony’s supply chain. Before taking charge of Sharp, he was in charge of the vice president of Foxconn Consumer Products Group and Important Peripheral Function Group.

Dai Zhengwu has a tough style. He sent two open letters to 47,000 Sharp employees in a month, announcing the reform. Japanese media reported that when Dai Zhengwu mastered Sharp’s household appliances, electronic parts, LCD, solar cells and other businesses, he asked the management to respond to his questions as soon as possible through video conference, and set up a president’s office with 200 employees to decide all personnel appointment and dismissal rights, and refused to meet with external directors to discuss.

One of Dai Zhengwu’s specialties is dismantling costs and squeezing out profits. For the transformation of Sharp, Dai Zhengwu’s three axes include layoffs, price reduction and distribution reduction. The scale of layoffs was initially considered at 1000, and was eventually expanded to 7000. At the same time, in order to reduce the cost, Dai Zhengwu transferred the purchase to Foxconn, and cleared the inventory through Foxconn’s e-commerce platform Fulian. During double 11 in 2016, Sharp even launched a "buy big and get small" promotion in China market, that is, buying a 70-inch TV and giving away a 60-inch TV.

This is inseparable from the support of Foxconn Guo Taiming. The Sharp product promotion project led by Foxconn was named "Tianhu Plan", and Guo Taiming even took the command personally.

In September 2017, in order to prepare for double 11, Foxconn even announced that as long as it sells one piece of equipment, it will have a promotion fee of 50 to 300 yuan; Externally, Guo Taiming put forward the slogan of "noble but not expensive", and announced that he would build a production line in mainland China and invest 61 billion yuan to set up a 10.5-generation line 8K display eco-industrial park in Guangzhou.

Not only that, Sharp also reduced the configuration. Since the LCD screen accounts for nearly 70% of the TV cost, Sharp gave up the original Sharp screen on the low-end products, but chose the LCD screen produced by Innolux, a lower cost subsidiary of Foxconn. In addition, the frame and chip of the fuselage have been replaced with standards. Chen Zhenguo, vice president of Foxconn, repeatedly stressed that low prices and high-end products did not conflict.

One year after the acquisition, Sharp announced a loss of 25 billion yen in fiscal year 2016, a decrease of about 90% compared with the loss of 255.9 billion yen in fiscal year 2015. In FY 2017, Sharp’s sales increased by 18.4%, achieving revenue of 2.43 trillion yen and net profit of 70.2 billion yen, achieving its first profit in four years. Because of the remarkable effect, Sharp proposed the goal of selling 10 million LCD TVs worldwide in FY 2018, which is twice that of FY 2016. This target was subsequently raised to 14 million units. Sharp further proposed a plan to increase operating profit by 2.5 times in the next three years.

This is a whole set of Foxconn OEM logic, hitting the market at a low price and concentrating resources to fight for business.

However, behind the turnaround, Foxconn’s adjustment of Sharp’s market strategy also ignited the fuse for the first major crisis after the acquisition of Sharp. On May 10, 2019, Sun Yuewei, general manager of Sharp China, said in an interview that only about 80% of the annual target was achieved in 2018.

Sun Yuewei told reporters that in April 2018, he was asked to enter Sharp. Previously, he was responsible for the business of panels, which was the upstream of TV and other devices with screens.

The "Tianhu Plan" ends and goes back to the high end.

Some consumers report that it is difficult to associate such a low-priced product with SHARP’s brand if the trademark "Sharp" is not printed on the front of the product. GfK analyst Li Mo told reporters that the main difference between international TV brands in the domestic market is their high-end brand image.

Zhongyikang data confirmed the process of Sharp’s cliff-cutting price reduction. The average price of Sharp TV has dropped from about 6,000 yuan in early 2016 to about 3,800 yuan in May 2017.

In addition, behind Foxconn’s massive cost reduction, complaints about Sharp TV are also rising.

Due to the strategy of selling one machine and losing one machine to seize the market, Foxconn’s net profit in the second quarter of 2017 decreased by 36% month-on-month and its operating cost increased by 9.1%. This pattern of seizing the market did not last long. Sharp TV, which broke into the top five in the world in the first half of 2017, slowed down in the second half of the year, ranking only eighth in the whole year.

In the second half of 2018, Sharp finally realized the crisis.

In September, Dai Zhengwu spoke to hundreds of Chinese mainland dealers at the Foxconn factory in Shenzhen, saying that Sharp will pursue a balance between quality and quantity growth in the China market in the future. This is regarded by the industry as the end declaration of the "Tianhu Plan". Not only that, Dai Zhengwu stopped the decision to entrust the sales in China market to Fulian. com, a subsidiary of Foxconn, in the past two years.

Sun Yuewei explained that Sharp began to refocus on high-end products and return to the technical standard. Regarding Foxconn’s strategy before September 2018, he thinks that this has laid a foundation for the China market. After taking over the business in September, all he has to do is to promote Sharp to get the support of consumers. The method is to change from the strategy of pursuing "quantity" to pursuing "quality" because consumption upgrading is just needed under fierce competition.

A few days ago, Sharp released 8K TV and AIoT white goods in Guangzhou. This is regarded by the industry as Sharp’s return to the old road of cultivating brand value with cutting-edge technology.

In addition, according to Japanese media reports, Sharp announced that it will launch a 5G smartphone as early as the spring of 2020.

In order to cope with the new competition, Sharp adjusted its daily management mode. In addition to being led by the president, Sharp has established a management committee, including the heads of R&D, supply chain, products, sales, logistics and after-sales, which is responsible for all policies and strategic layout. This management committee meets twice a month to discuss issues, make final decisions and implement them. The reason why discussions are held so frequently is that it is due to market competition, and it is necessary to improve the accuracy of planning and forecasting, so it is necessary to correct the implementation results in time.

Stopping Foxconn is an important step to restore Sharp’s brand value. Guo Taiming once took a fancy to Sharp brand to fulfill his long-standing brand dream. Foxconn once launched its own brands such as "InfoVision", but they were all submerged in the market and failed to get rid of the label of "OEM Empire".

Enter the 8K competition, keep the basic disk of black electricity and introduce white electricity.

In November 2018, the focus of Sharp’s promotion activities turned to small household appliances such as Sharp water purifiers and air purifiers, and the crazy promotion of Sharp TV disappeared.

In May 2019, Sharp announced that "black and white progress" has become an important strategy for the China market this year. The so-called "black-and-white progress" means that while promoting 8K TV, Sharp has made efforts to produce white goods such as refrigerators and air purifiers. Due to the limited increment of the black electricity market dominated by color TV, in the next year or two, Sharp needs to maintain the fundamentals of black electricity while ensuring profits through white electricity, thus entering the market competition in the 8K stage.

For Sharp, it is not easy to keep the basic disk of TV. A technical expert from a color TV company in China told reporters that 8K does not mean industrial revolution, but technological innovation. Therefore, 8K can’t form a drastic industrial change like flat-panel TV replacing CRT TV, and the bottleneck of TV industry itself needs a breakthrough in physical and chemical technology. For the production of 8K TV, the threshold is not high, because the supporting industries such as content are not yet mature, and it is difficult to sell the products on a large scale.

As for why Sharp attaches importance to 8K, the technical expert told the reporter that because 8K has a driving force on the brand itself, it can enhance the premium space. It can be seen that the increase of 8K TV in 2020 will be more obvious than that in 2019, but in the long run, 4K TV has not been popularized, and it may take 8 to 10 years for 8K TV to reach the level of 60% share.

At present, the single product profit of 8K TV is higher than other types of products, but there are only four or five thousand plates in the domestic market, and there are not many brands. The expert said that the main purpose of 8K TV at present is to support the facade. Manufacturers are not active in entering the commercial market, because the price transparency leads to meager profits, and the project credit may lose money and earn money.

Not only that, Sharp has to face fierce market competition. GfK analyst Yang Yizhen told reporters that Xiaomi’s low-price strategy has made it rise all the way since 2017. Its TV price is 10%-20% lower than that of domestic brands, and the average price is 1,800 yuan in 2018. It is the only TV manufacturer with an average price of less than 2,000 yuan in China.

The agency predicts that the sales volume of official website Xiaomi, including the brand, may reach 10 million units in 2019, while other traditional TV manufacturers in China will only reach about 6.5 million units at most. Sharp ranked behind the six major domestic products and Xiaomi in 2018, because it changed its strategy of impacting sales, which was lower than that in 2017. However, due to the limited supply of 8K panels, manufacturers with resources give priority to self-supply, thus gaining the monopoly advantage in the initial stage of the market and maximizing it.

Sun Yuewei said that in FY 2017, further losses have been prevented, and in FY 2018, profits began to be made. Next, the color TV market is very big, but the competition will be fierce, and it will be difficult to make a profit alone. Therefore, in addition to improving the competitiveness of products and making profits, introducing white electricity and expanding operations on the basis of black electricity will balance the overall profitability.

Sun Yuewei said, "In 2017, we began to discuss the introduction of white electricity, and decided to start implementation from September 2018."

For white electricity, the current strategy is that refrigerators and washing machines will be introduced in all markets to meet the needs of consumers’ daily life, but different products will be selected according to different regions and seasons for special needs. Sun Yuewei takes the smog in Northeast China and North China as an example, and will introduce air purifier products with mature technology in this area. In addition, Sharp also conducts research and development for beauty appliances and pet appliances, and plans the order of product research and development according to the needs of smart homes.

White electricity is difficult to fight price wars, and smart homes are not popular.

Sun Yuewei told reporters that there are two main types of consumer groups that Sharp is currently targeting. One is the traditional 40-year-old people who buy household appliances in a traditional way of thinking, while the other is the younger consumer groups around 20 years old, who are no longer price-oriented. However, for the market forecast in 2019, Sun Yuewei thinks that it can only be completed after the "618" promotion activity, because the China market has declined from January to April 2019 due to the international environment, but this does not represent the annual data.

For Sharp, the white electricity market cannot use the strategy of "low price for quantity". Li Mo told reporters that at present, the white electricity market in China mainly covers most categories with Haier and Midea, and there are giants such as Gree in sub-sectors such as air conditioning. White electricity is a consumer goods market with a slower iteration cycle, which is closely related to the population trend and the real estate industry.

Usually, the iteration period of air conditioner is 5 to 8 years, washing machine is 8 to 10 years, and refrigerator is 10 to 12 years. Only when the user realizes the replacement or product damage will he buy it, and the discount is only an additional item in the purchase. The last home appliance growth period in China was around 2009, when home appliances went to the countryside, which expanded the new market.

Not only that, Li Mo said that the white electricity market is not good for making money. In 2018, the household retail channels of multiple categories declined significantly. The sales volume of air conditioners decreased by 0.2%, refrigerators decreased by 5.2%, and washing machines decreased by 2%. Moreover, in multiple sub-categories, head players account for more than 50% of the market, and manufacturers are no longer willing to fight price wars. First-line brands gradually give up the low-end market in pursuit of profits.

With the view of the Internet of Everything recognized by the industry, Sharp proposed the strategy of 8K+AIoT (Artificial Intelligence and Internet of Things) two years ago. Dai Zhengwu once explained that the AIoT strategy covers the fields of smart home, smart office, smart factory and smart city, and Sharp will provide COCORO+ ecological platform, making it a self-circulating and expanding system.

Although smart home is the development direction of manufacturers, the demand of consumers is still related to actual use, and the scene demand of smart home is not obvious, and consumers are not willing to buy all household appliances with the same brand packaging scheme. A vice president of a white goods manufacturer told reporters that there is no timetable for the popularization of smart homes.

Foxconn promotes the recovery of assets such as intellectual property sold by Sharp.

Sharp, founded in 1912, has focused on and led LCD panels and related industries for decades. Sharp, known as the "father of LCD", LCD TV once occupied 40% of the global market share. Around 2012, when Sharp faced bankruptcy, it transferred some intellectual property rights to raise funds. Dai Zhengwu once said that there are plans to gradually recover the assets sold.

In the second half of 2016, Sharp and Foxconn established an intellectual property management company, ScienBiziP Japan. According to the data, this company has a registered capital of 49,000 US dollars and is headquartered in Osaka, Japan. Sharp holds 51% of its shares, Foxconn’s ScienBiziP Bizip Consulting Company holds 20%, and the management holds 29%. ScienBiziP Japan was previously the intellectual property department of Sharp, and promoted the trading of Sharp’s patent portfolio after the establishment of an independent company.

The president of ScienBIzIP Bizip Company is YP Jou, that is, Zhou Yanpeng. According to public information, Zhou Yanpeng served as general counsel for Foxconn for 18 years, served as the legal chief of Foxconn and participated in Foxconn’s strategy formulation. Zhou Yanpeng once said that in recent years, Foxconn’s business has undergone great changes, giving up many patents, and focusing on the intellectual property deployment of 5G and 8K technologies and key components.

After taking control of Sharp, Foxconn wants to get back the assets acquired by Hisense. In July 2015, Hisense acquired the entire equity and assets of Sharp Mexico Company for US$ 23.7 million, and obtained the brand use right and channel resources of Sharp TV in the Americas for five years. According to the original agreement, Hisense will operate the Sharp North American brand until January 5, 2021.

In June 2017, Foxconn filed a lawsuit against Hisense in the California court, accusing Hisense of using Sharp brand to sell low-quality and low-priced TV products in the United States to damage its brand image, demanding that it stop using trademarks and compensate for the loss of 100 million US dollars. Although this incident ended in Sharp losing the case, analysts pointed out that Foxconn’s move was eager to save Sharp’s declining brand image.

In May 2019, Sharp shook hands with Hisense and regained Sharp’s brand use rights and sales business in the US market. Sharp plans to relocate in the US market in the third quarter of 2019 and catch up with the peak sales season at the end of the year. Sun Yuewei told reporters that the US market is being re-planned, while other major markets of Sharp include China, Japan and Europe, and more resources will be invested in the future.

In addition to restarting Sharp’s US business, Sun Yuewei is also responsible for promoting the construction of Foxconn’s 6th generation line project in Wisconsin. In July 2017, Foxconn announced that it would invest $10 billion to build a factory in this area to produce LCD panels for televisions and other electronic products. Due to the change of the state government, the progress of the project was once hindered.

In April 2019, Foxconn issued a statement saying that it looked forward to further consultations with the current governor and his team on cooperation. A week ago, Sun Yuewei went to America on business. He told reporters that as a manager of Sharp, he must adapt to the cultures of many countries. While gaining a foothold in China, Sharp has focused on other markets.

Beijing News reporter liang chen Editor Liu Xiaoyang Proofread Li Xiangling

Experts who are not ＂extra-legal places＂ in network divination suggest the introduction of prohibitive regulations.

　　"shh." After making a gesture of silence, Jiang Chen softly repeated the question he had just heard, and slowly drew a card from the card library next to the table.

　　"The first one is a chariot." Jiang Chen said as he picked up his mobile phone and pointed it at a card lit on the desktop. On the card, a warrior stood on the chariot with a scepter in his right hand. In front of the chariot, there were two sphinxes, one black and one white.

　　After seeing the young man on the video call who was full of doubts but implied expectations, Jiang Chen continued to interpret this card: "This card is placed upside down, which represents the reverse position. The reverse position of the chariot means that you have lost your direction in this relationship, which makes the other person feel distrustful of you. You need to reflect on what you have done … …”

　　As a Tarot soothsayer, Jiang Chen will not only publish some articles in WeChat official account related to Tarot cards, but also regularly "video divination" for people, charging 100 yuan to 300 yuan each time.

　　Recently, an online shop in Shenzhen, Guangdong Province, which carried out marketing activities under the name of Tarot divination, was investigated by the police, which once again aroused people’s concern about online divination. Many people have doubts. Is online divination "life" or "money"?

　　Network divination is popular on the Internet.

　　"9.9 yuan measures fortune", "19.9 yuan measures feelings" and "199 yuan changes fortune" … … Nowadays, on the Internet, similar online divination advertisements are not uncommon, whether it is WeChat official account or private WeChat; Whether it is an e-commerce platform or a small program, there are people who "answer questions" for our destiny at any time.

　　Among them, Tarot cards have become the "upstart" of online divination, which is very popular among young people. On the short video platform, the number of video praises involving Tarot cards can even reach one million.

　　In Jiang Chen’s view, tarot divination is popular among young people mainly because of its simple operation and strong interaction. For example, the most common algorithm is to randomly select a few cards from 1 to 78 (78 tarot cards in the whole deck) and then find the cards corresponding to the numbers to interpret.

　　Why do some people seek help such as divination when they encounter difficult problems or anxiety in life, and they are "convinced" of the result? Zhang Xin, an associate professor at the School of Psychology and Cognitive Sciences in Peking University, pointed out that whatever form of fortune telling is to meet some psychological needs of fortune tellers. There is a concept in psychology called sense of control, which is an evasion of people’s uncertainty about things. Many people’s emotions or life pressures come from uncertainty about the future. In fact, divination makes use of the "Barnum effect" in psychology to a certain extent, that is, given a relatively ambiguous answer, it is easy for people to believe in a general and general description, and it is easy for people to sit in the right place under the guidance of the diviner’s words, which makes this statement extremely credible.

　　"Divination is a project of dealing with people, and verbal skills are really important." Jiang Chen said that fortune tellers are very good at observing words and feelings, and first listen to what the main demands of the guests are. If it is emotional or career, then in most cases, they encounter something unsatisfactory or fall into a dilemma that is difficult to choose.

　　"In fact, many guests have a potential answer or choice in their hearts before they come to divination, just hoping to get this kind of ‘ Mysterious power ’ Support, and then strengthen your own ideas. " Although Jiang Chen frankly said that Tarot divination is mostly "psychological comfort", he also said that there is still a certain "scientific basis", which includes many psychological theories besides astrology.

　　"fortune telling" or "counting money"

　　With the advent of the internet age, the main battlefield of divination began to shift from offline to network. Liu Junhai, a professor at the Law School of Renmin University of China, said in an interview with the reporter of Rule of Law Daily that online divination is more concealed, spreads more widely and has a larger passenger flow than offline.

　　The reporter searched for the keyword "network divination" on an e-commerce website, and a large number of divination services appeared, including the traditional Zhouyi Eight Diagrams in China and the Tarot in the West, which involved marriage, career, health and so on, ranging from tens of yuan to hundreds of yuan, and the monthly sales of some shops were above 1,000+.

　　Jiang Chen revealed that at present, in addition to opening stores on e-commerce platforms, some channels of online divination are opening WeChat official account and Weibo, and some even directly use friends to attract business.

　　Convenient network channels have also brought great convenience to proliferation. Leave some "metaphysical" comments in the comment area of some stars or hot events to attract netizens to open the commentator’s personal homepage; Provide free divination service, but guests need to share the information of the diviner to the circle of friends … … A series of operations have made network divination "more and more popular".

　　In addition to the divination itself, some online divination services are also "the meaning of drunkenness is not in the wine."

　　According to the Shenzhen police, the tarot shops that have been investigated recently have been promoting customers online since 2018, providing various services such as "fortune telling" and "communicating with Yin and Yang" in the name of tarot divination. The fortune teller induces customers to buy so-called "crystal" and "cinnabar" for various reasons to ward off evil spirits, and charges a fee of 10,000 yuan.

　　"It’s common to fool customers into buying products after divination. After all, it’s money ‘ Big head ’ 。” Jiang Chen said that there are also "skills" in selling products. Generally, customers who are convinced or trying to change a certain situation will continue to sell further.

　　Nowadays, there is a more convenient AI fortune-telling. After inputting personal information or uploading photos in some WeChat official account, there will be a "numerology report" issued by AI in a few tens of seconds, but what is needed behind it is also "money".

　　Earlier, some media investigated a WeChat WeChat official account named "AI Palmistry Analysis". Less than 30 seconds after submitting a complete photo of the face according to the prompt, the page displayed "Report has been generated", but if you want to get the 9.9 yuan, you have to pay extra for other individual reports.

　　These WeChat official account also continue to collect money by recruiting agents. They can become agents only by paying a certain agency fee, and they can refer customers and get the corresponding rebate commission. They are upgraded by attracting people and developing their families, and they continue to expand their communication influence while collecting money.

　　"Fortune-telling" is an illegal place

　　"Although fortune-telling has a long history, it must be clear that regardless of traditional fortune-telling or online fortune-telling, no matter how the pattern is refurbished, its essence is feudal superstition." Mao Hongtao, a member of all china lawyers association Criminal Professional Committee and a senior partner of Deheng Law Group, pointed out that online divination is definitely not a "place outside the law".

　　Mao Hongtao introduced that Article 15 of the Administrative Measures for Internet Information Services (Revised in 2011) stipulates that Internet information service providers shall not promote cults and feudal superstitions. Article 5 of the Administrative Measures for the Security Protection of Computer Information Network International Networking (revised in 2011) stipulates that no unit or individual may use information networks to produce, copy, publish or disseminate information that promotes feudal superstitions. If a fine is imposed according to the circumstances, which constitutes a violation of public security administration, it shall be punished in accordance with the provisions of the Public Security Administration Punishment Law.

　　In addition, Mao Hongtao said that there are many online divination routines, which can easily breed other related crimes. For example, using online divination to fabricate facts, concealing the truth, and defrauding customers of money on the grounds of transshipment are suspected of fraud; Developing offline agents in the name of network divination, extracting commissions and commissions, belongs to pyramid schemes and is suspected of organizing and leading pyramid schemes; Using network divination to illegally obtain citizens’ personal information and sell it for profit is suspected of infringing citizens’ personal information.

　　According to Zhao Zhanling, a lawyer of Beijing Yunjia Law Firm, the current governance of network divination is still relatively loose. Although there are some laws and regulations to regulate it, it is often aimed at behaviors with serious consequences. For example, according to the Public Security Administration Punishment Law, only those who disturb social order and harm the health of others may be detained and fined. The supervision of some charging divination behaviors with no obvious social harm is not strict, and most of them are mainly publicity and education.

　　"For online divination, there is no clear prohibition law at present." Zhao Zhanling believes that in view of the rapid spread of online divination and its possible negative impact on young users, we should consider bringing it into the scope of laws and regulations as soon as possible, and introduce prohibitive provisions, instead of intervening in a hurry after it leads to fraud or serious consequences. It is suggested that the existing laws and regulations can be modified. For example, it is explicitly prohibited to spread information related to network divination in the Measures for the Administration of Internet Information Services, and it is also clear that network service providers should take relevant technical and management measures to manage some network divination information existing on the platform.

　　"We should also continue to strengthen education, advocate scientific spirit, encourage people to seek real psychological counseling if they have problems, and establish a mass reporting mechanism." Liu Junhai added. (Reporter Zhao Chenxi)　　

Hangzhou Jaguar F-TYPE price reduction information! The latest offer 468,300, act quickly

Welcome to [Autohome Hangzhou Discount Promotion Channel], we bring you exciting promotions. At present, this high-profile luxury sports car is in the process of promotion, bringing real car purchase benefits to consumers in Hangzhou area. The maximum discount has reached an astonishing 209,700 yuan, and the minimum starting price has been adjusted to 468,300 yuan. This undoubtedly provides a rare car purchase opportunity for Hangzhou Jaguar F-TYPE enthusiasts. If you are interested in this model, don’t miss this opportunity, click "Check Car Price" in the quotation form, and let us help you get a higher level of discounts.

杭州捷豹F-TYPE降价信息！最新报价46.83万，赶快行动

Jaguar F-TYPE is known for its unique and eye-catching exterior design, with smooth and dynamic front lines. The iconic air intake grille features Jaguar’s family-style diamond-cut design, which is refined and powerful, highlighting the fusion of brand heritage and modern aesthetics. The overall style is both elegant and sporty. The body lines are full, and the streamlined design makes the aerodynamic performance optimized. Whether it is still or dynamic, it shows a strong visual impact and performance charm.

杭州捷豹F-TYPE降价信息！最新报价46.83万，赶快行动

The Jaguar F-TYPE showcases the charm of British luxury sports cars with its delicate side design. The body has smooth lines and is sculptural and elegant. The length, width and height are 4470mm x 1923mm x 1308mm respectively, and the compact proportions show strength and dynamism. The wheelbase is up to 2622mm, ensuring excellent driving stability and spatial performance. In terms of tire specifications, the front wheels are equipped with 255/35 R20 tires, and the rear wheels are equipped with a more robust 295/30 R20, which not only enhances the handling performance, but also further enhances the visual impact. The overall design balances performance and aesthetics, and is Jaguar’s tribute and innovation to the classic sports car tradition.

杭州捷豹F-TYPE降价信息！最新报价46.83万，赶快行动

The interior design of the Jaguar F-TYPE highlights the perfect blend of luxury and sports. The refined leather material and the ergonomic design of the steering wheel not only make it comfortable to hold, but also support electric up and down + front and rear adjustment, ensuring the driver can get the best control experience in different driving positions. The 10-inch central control screen is clear and easy to operate, and integrates multimedia systems, navigation and phone functions to facilitate the driver’s real-time control of information. In terms of seats, the main and passenger seats are equipped with advanced leather materials, which support front and rear, backrest, high and low multi-directional adjustment, as well as waist support functions to ensure the comfort of long-distance driving. The front seats are also equipped with heating and ventilation functions, as well as power seat memory functions, providing additional convenience and comfort for passengers.

杭州捷豹F-TYPE降价信息！最新报价46.83万，赶快行动

The Jaguar F-TYPE is equipped with a powerful 2.0T engine that can output up to 300 horsepower and a maximum torque of 400 N. m. This engine is perfectly matched to the 8-speed automatic transmission, providing the driver with a smooth and efficient driving experience.

As a sports car with a very British style, Jaguar F-TYPE has always won the favor of drivers with its exquisite craftsmanship, excellent performance and unique design. Now, in order to give back the support of the majority of fans, Jaguar has specially launched a limited-time price reduction promotion. At this critical moment, buy Jaguar F-TYPE, you will be able to enjoy the driving pleasure brought by this high-performance model at a more competitive price. Don’t miss the opportunity, the time will never come again, hurry up and seize this rare opportunity to drive the F-TYPE and start your passionate driving journey! Jaguar F-TYPE, waiting for your driving, let us witness the perfect fusion of speed and passion together.

Blue Electric E5 PLUS is practical and comfortable, opening up a new way of family travel

In today’s fast-paced life, a great car is not only a means of transportation, but also an important part of family life. On September 26th, the blue electric E5 PLUS opened for pre-sale, quickly becoming the focus of attention of many families with its excellent performance and attractive price.

KV1

1. Super cost-effective, full of sincerity in the pre-sale price

The pre-sale price range of the Blue Electric E5 PLUS is 109,800-119,800, which is very competitive in the medium-sized plug-in SUV market. For family users who pursue quality of life and pay attention to cost performance, it is undoubtedly a very attractive choice. During the pre-sale period, users who place an order before 12:00 on October 17, 2024 can also enjoy a deposit of 2,000 yuan to get the final payment of 10,000 yuan for the purchase of the car, bringing real discounts to consumers.

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Spacious and comfortable space to meet the travel needs of the whole family

As a medium-sized SUV for family users, the Blue Electric E5 PLUS performs well in terms of space. The wheelbase reaches 2785mm, the space conversion rate is as high as 90.3%, and the room acquisition rate is 66.4%. The design of "Big Five Seats, Enjoy Seven Seats" makes family travel more flexible and changeable. The five-seat model is suitable for daily travel, and the second row of leg space is spacious, providing a comfortable ride experience for the family. The seven-seat model can meet the travel needs of the big family when needed. The space volume of the second and third rows reaches 1694L after being laid down, which becomes a sun bed room in seconds. The whole car has up to 33 storage spaces and roof expansion space, so that the whole family no longer has to worry about luggage storage.

autumn

Three, strong power and long battery life, enjoy worry-free travel

The blue electric E5 PLUS is equipped with DE-i super electric hybrid system, which brings the strongest peak power of 160kW in the same class, peak torque of 330N.m, and zero hundred acceleration in only 7.8 seconds. At the same time, the pure electric battery life (CLTC) of 165km makes it possible to commute "0" fuel consumption every day, and there is no need to worry about long-distance travel. In addition, the only FSD suspension adaptive adjustment system in the same class brings the most stable control to the driver and passengers, and comprehensively enhances the comfort.

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Blue Power E5 PLUS brings new travel options to home users with its strong strength and sincere pre-sale policy. I believe that in the future, it will become a caring partner for many families, accompanying everyone to start a beautiful travel journey.

A new generation of CR

　　Recently, China Central Radio and Television’s annual blockbuster event "China Automobile Festival" came to an end, and some powerful models that have attracted much attention from users have also lived up to expectations to win awards again. Among them, the new generation CR-V from Dongfeng Honda won the "Best SUV of the Year" award – it is worth mentioning that this is the second time after the Dongfeng HondaCR-V won the "Best SUV of the Year" in CCTV’s "2020 China Automobile Festival" in January 2021.

　　As we all know, the SUV segment has played the role of the core incremental market in the past more than 10 years, and it has won the best of the year twice, indicating that the CR-V, a global strategic model, has been widely recognized by Chinese users and has become a benchmark model for urban SUVs. But for the new generation of CR-V, this award also has special significance – the current car covers the diversified layout of fuel, hybrid and plug-in hybrid power systems in terms of power, which makes it the vanguard of Dongfeng Honda’s electrification transformation.

A new generation of CR-V three power upgrade, become the vanguard of Dongfeng Honda transformation _fororder_image001

　　Diversified power, ushering in a new era

　　Winning the award from China Central Radio and Television is closely related to the product strength of the new generation CR-V that keeps pace with the times.

　　The new generation CR-V SPORT TURBO uses a 1.5T direct injection VTEC turbocharged engine, matched with a G-Design Shift stepless gearbox, with a maximum power of 142kW and a maximum torque of 243N · m. This power system has been widely verified by users around the world, is mature and reliable, and also applies many technologies such as oblique current turbines, resulting in better acceleration response, further improvement of quietness, and a better user experience.

　　In order to adapt to the user requests of the electrification era, as early as two years ago, Dongfeng Honda introduced the leading electrification models for the new generation CR-V. In March this year, with the release of Dongfeng Honda’s strong electric intelligent hybrid technology brand, the new generation CR-V family also launched the CR-V e: PHEV model, which greatly increased the strength of the CR-V family again. Among them, the fourth-generation i-MMD dual-motor hybrid system equipped with the new generation CR-V e: PHEV is considered to be the core of Honda’s electrification strategy, which can provide users with a driving experience closer to EV models, achieve "high energy and low consumption", and at the same time have no so-called "battery life anxiety". In addition, the e: PHEV model adopts an adaptive shock absorption system, which electronically controls the attenuation force that matches the driving scene with vehicle information such as wheel speed, and is in line with the SPORT switch brought about by the highest level of mode switching of the car series to achieve "high stability" and "ride comfort".

　　The motor output gears of the new E-CVT have been changed from one set of gear meshing to two sets of high-speed and low-speed gear meshing, thus setting a better transmission ratio when directly connected at high-speed and low-speed. When cruising at high speed, the engine can enter the direct connection mode at a lower speed, and the power reserve is effectively improved. The maximum speed reaches 193 km/h, and the maximum speed for continuous driving is increased by 30% compared with the previous generation, and the high-speed performance is greatly improved.

　　The new generation of CR-V’s new low-speed engine direct connection mode realizes the direct engine connection drive during slow acceleration, which meets the power performance and improves the fuel economy. The special thing about this multi-power matrix is that the new generation of CR-V can cover the needs of different sub-segments of users – this is especially critical in the era of "scene travel". Users will only pay for their own travel scenarios, and this car just happens to be able to connect with different users in this regard. But this is not all about the new generation of CR-V – intelligence also plays a key role.

A new generation of CR-V three power upgrade, become the vanguard of Dongfeng Honda transformation _fororder_image002

　　Intelligent deduction of safety first

　　The new generation of CR-V’s fuel version of the top model is equipped with the Honda SENSING 360 safety sensor system for the first time in the world. With the Honda CONNECT 3.0 intelligent guide interconnection, the intelligent level of this car has been greatly improved.

　　It should be pointed out that people do not have much doubts about car safety in the era of fuel vehicles – after all, engineers have been solving safety problems by inventing various vehicle-grade devices for the past hundred years. But in the age of intelligence, a common misconception is that people take the safety of a smart car for granted, even though the actual situation is not the case – intelligence is often applied to some fancy functions that are not practical and do not really serve the safety of the vehicle. Honda is trying to change this, and the masterpiece is the Honda SENSING 360 safety super-sensing system, which is highly intelligent to maximize the safety of the occupant and provide a superior driving experience.

　　This system applies Honda’s extensive knowledge and experience accumulated in the research and development of L3 autonomous driving technology, and effectively integrates with China’s advanced intelligent technology and resources to create an intelligent "safety" and "peace of mind" new experience for Chinese users. The system was first carried on the new generation CR-V (Zunyao version) model. The "Honda SENSING 360 Safety Ultra Sensing" system, through the forward-looking sensor camera and 1 millimeter wave radar + 4 angle radars, realizes 360-degree surrounding sensing, and the monitoring range and recognition accuracy are greatly improved. In particular, it strengthens the accident avoidance ability for intersections, reducing the risk of accidents while reducing the driving load. The system integrates various technologies such as CMBS anti-collision smart protection, FCTW travel prophet and LCCM lane change guard that are not available in competing products at the same level, as well as ALCA lane change smart driving and ACC Cornering speed Assist corner smart driving (also not available in competing products at the same level), making users’ driving easier. In addition, the new generation CR-V is also equipped with Honda CONNECT 3.0 intelligent guide interconnection system, which can realize innovative performance such as "AI intelligent main force" "daily life interconnection" "remote control" and "OTA online upgrade", creating a new smart travel experience for users.

A new generation of CR-V three power upgrade, become the vanguard of Dongfeng Honda transformation _fororder_image003

　　Entering China for 19 years, harvesting 2.70 million users

　　Based on its comprehensive product capabilities, the new generation CR-V successfully won the "Best SUV of the Year" award of China Central Radio and Television for the second time, which is also in line with its global strategic model positioning. In fact, since entering the Chinese market, CR-V has always been the leader in the urban SUV market segment.

　　In October 1995, Honda released the first-generation CR-V model, and three years later became the sales champion among the same class of cars in the United States, with total annual sales exceeding 100,000. The second-generation CR-V offers two models: supercharged diesel engine and gasoline engine with i-VTEC technology. Especially the two-wheel drive version, which has carried out "urbanization" to the end, and won the title of the best SUV of the year in the authoritative magazine "Car and Driver" for two consecutive years. In 2004, Dongfeng Honda officially introduced the second-generation CR-V to China, opening up the Chinese urban SUV market in one fell swoop, creating a precedent for urban SUVs, and opening its glorious history. From 2007 to 2011, CR-V became the sales champion of the market segment for five consecutive years; in 2008, CR-V became the only "super five-star" model evaluated by C-NCAP with a total score of 50.6 points, escorting consumers’ lives with absolute safety.

　　In July 2017, the fifth-generation CR-V was prospectively equipped with a 240TURBO turbocharged engine for the first time, and matched with a CVT continuously variable transmission, which achieved low emissions and low fuel consumption at the same time. In addition, the SPORT HYBRID Rui · Hybrid was also launched, equipped with an advanced i-MMD dual-motor hybrid system, which was also the first in the world. At the same time, it is also equipped with Honda SENSING safety super sense, which further enhances safety and intelligence, ushering in the era of dual power with a new look.

　　On September 28, 2022, the "SUV new life definer" – Dongfeng Honda’s new generation CR-V was officially launched. The new generation CR-V SPORT TURBO was the first to launch. On March 10, 2023, the new generation CR-V e: PHEV was launched. The new car is equipped with e: PHEV strong electric intelligent hybrid technology – the fourth generation i-MMD dual-motor hybrid system. This year, Dongfeng Honda will also launch a new generation of CR-V e: HEV models. At this point, the diversified layout of the fuel, hybrid and plug-in hybrid power systems owned by the CR-V family has been upgraded again.

　　In the 19 years since entering China, CR-V has gained more than 2.70 million Chinese users with its outstanding product strength such as large space, strong power and comfort. "It has always been imitated and never surpassed". Now, the new generation CR-V has used multiple power to become the vanguard of Dongfeng Honda’s electrification transformation, laying the foundation for Dongfeng Honda’s next 20 years of development – winning the "Best SUV of the Year" of China Central Radio and Television is just the beginning, and there is a bigger vision waiting for the new generation CR-V to realize. (Dongfeng Honda, for pictures)

Where did the takeaway lunch boxes go？ More than 330 Mount Everest are piled up in one day

　　CCTV News:Now, shopping and ordering takeout can be done online. The weather gets cold, and it is convenient and convenient for the cat to order takeout at home. But this "meal" time brings many problems.

　　Throw away the lunch box when it is used up, causing "white pollution"

　　Ordering takeout has gradually become a trend, and the wind of "white pollution" has also blown up. Office buildings, schools, and residential areas have successively become the hardest hit areas of the "white pollution" of this takeaway lunch box. The reporter randomly walked into a large office building, and after lunch, the trash can was completely occupied by "white garbage".

　　Over 80% of total takeaway sales come from white-collar workers

　　According to the statistics of the three major takeaway platforms,White-collar workers account for 60% of the ordering population, and most of them order food four to seven times a week on average. White-collar workers are also high-spending customers in the takeaway industry, with more than 80% of total takeaway sales coming from white-collar workers. This undoubtedly makes large and small office buildings the hardest hit areas for takeaway waste.In particular, many businesses use disposable plastic lunch boxes in order to save costs.

　　Takeaway lunch boxes can stack more than 330 Mount Everest in a day

　　The amount of garbage in takeaway lunch boxes is staggering.It is estimated that the country’s takeaway lunch boxes can reach the height of more than 330 Everest in just one day. According to the data of the three major takeaway platforms, the scale of online catering takeaway users in 2017 was about 300 million, while the total daily order volume of the three major takeaway platforms was about 20 million orders.So, how much white trash will this bring?

　　If one plastic bag is used for each takeaway and 0.06 square meters for each plastic bag, the plastic bag used every day can cover an area of 1.20 million square meters and cover 168 football fields. On the other hand, the data of lunch boxes is also shocking. Some environmental protection organizations calculate that the average consumption of each takeaway is about 3 lunch boxes (cups), and about 60 million discarded lunch boxes (cups) are generated every day. According to the height of a takeaway lunch box of 5 cm, the daily usage of takeaway lunch boxes can reach the height of more than 330 Mount Everest.

　　Embarrassing! Takeaway lunch box recycling rejected

　　Takeaway lunch box waste causes so much waste and pollution, so can the used lunch box be recycled? The reporter tried to send the lunch box waste to Recycle Bin, but was blocked from the door.

　　According to statistics, only 14% of plastic packaging in the country has been recycled, while takeaway lunch boxes account for only a small part of it. Since it is rarely recycled, where do all the recycled plastic lunch boxes go? The reporter went to a garbage sorting station on the outskirts of Beijing.

　　Most of them are landfilled or incinerated, causing pollution that is difficult to degrade

　　It turns out that most of the takeaway waste is landfilled or incinerated after entering the sanitation system that handles domestic waste. Experts point out that mixed waste is prone to generating harmful gases after incineration, and it takes hundreds of years to decompose in landfill.

　　Waste plastic recycling, subsidized in Beijing and Shenzhen

　　How to deal with the difficulty of handling and recycling takeaway lunch boxes?Experts said that Beijing and Shenzhen currently have a corresponding subsidy mechanism for the recycling of waste plastics and other renewable resources. At the same time, it is also necessary to establish industry norms, and only by subdividing standards can effective recycling be achieved. Experts pointed out that if enterprises want to recycle, it is too expensive to invest in environmentally friendly and pollution-free treatment systems, so this kind of takeaway waste is generally incinerated. Enterprises strive for profit to survive, resulting in the recycling of only high-profit waste products. Therefore, at present, only Beijing and Shenzhen have corresponding subsidy mechanisms for the recycling of waste plastics and other renewable resources in our country.However, due to the different positioning and cost of stores in the market, the source and composition of disposable plastic tableware materials are too complex, which is not conducive to recycling.