"Male to female, female to male is used up, and crossing is used up. You have to constantly discover new concepts, but not every concept audience eats them. We must combine this concept with people’s design and plot very well before it can be circled. It has to be the content of the play itself. "
Author: Liang Xiang
Editor: Lan Er
Layout: Wang Wei
"Please" is too hot.
Before the broadcast, the reservation data in iQiyi Station broke 3 million; After the broadcast, the heat value of the content in the 24-hour station reached 9000+, breaking the highest record of the 24-hour heat of iQiyi this year and topping the list of soaring heat in the station.
On the first day of its launch on September 15th, the drama topped the list of cat’s eye dramas and lighthouses, and continued to the day before the publication of this article (September 27th). The drama has won 11 titles of cat’s eye online drama popularity, with the market share of lighthouse’s full-screen feature broadcast reaching 9 titles, the video broadcast index of V age online drama TOP1, and the top spot in the list of cloud-combined data … The momentum of dominating the screen is only rising, but the excited audience still hopes to do their best in iQiyi.
At the same time, in just over ten days, topics such as "Allen walked out of the mural", "Lu Yan chased his wife’s crematorium" and "Yu Dengdeng cut a large size to save Lu Yan" were enthusiastically searched on various platforms, and the reading volume of Weibo’s main topic exceeded 4.8 billion-even after "above", netizens created a new usage of "getting angry" according to the name of the hero Lu Yan.
Such a powerful potential energy is really "fantastic". With "fantasy" and "love" as the two main labels, Please Jun not only creates new people, but also integrates many elements such as light happiness, suspense and strange ambition in the subject matter, which has triggered a discussion among the audience, such as "I thought I was watching a light comedy about love, but later it turned out to be a mystery drama, and my sweet pet turned into a sadistic one".
It’s not just "Please Jun" that attracts the audience’s enthusiasm for drama.
Since "Cang Lan Ji" and "Punishment", many dramas of iQiyi have continuously attracted users’ attention recently. Can the heat be repeated, and can the miracle be controlled into the normal state? In the concentration of multiple elements, which one poked the audience in "Please Jun"? From the phenomenon of fanatical pursuit of drama and throwing sugar at CP, and exploring the core of the bottom, the master of "Please Jun" actually gave an unexpected answer-
Steady content expression.
Dream: the elemental resonance of fantasy love
The most prominent label of "Please Jun" is fantasy.
Three thousand years ago, the Eldar came to earth. Terran general Lu Yan (Allen) falls in love with the Eldar Saint. In order to resurrect the saint who died for the war, Lu Yan sealed herself in a landscape mural until three thousand years later, when she was awakened by Yu Dengdeng (Li Qin), a heroic female stockade owner.
Just like the first impression of this work, Shao Wenyi, the head of Aiqiyi Aisa Sugar Studio and the chief producer of Please Jun, got this project, and his first reaction was not sweetness, but its novel fantasy setting. "Fantasy design is more attractive than love."
Fantasy settings have injected more elements into the imagination, which can write the novelty of the story on a broader level and play new tricks in conventional situations-but how to deal with the "high concepts" in the drama series has become a challenge. What is "Eldar" and what is "Yuanneng" all need a simple and quick popular science program. A 30-second mural film was put at the beginning of Please Jun, and then a strong plot quickly completed the first meeting between the hero and heroine.
Fast, accurate, and ruthless, with both information and rhythm, it also keeps the appetite.
But even with a 30-second opening explanation, the world view of Eldar is still a huge maze. What is commendable about "Please Your Majesty" is that this excavation is not forced, but gradually revealed with the advancement of the plot and the perspective of the characters.
For example, the time-stop ability and teleport when the male host comes on stage, without a line, let the audience know the magic of the Eldar; It was not until the hero and heroine made up their differences and fought side by side to find their father in Yingdu that the daily wonders of Eldar life were naturally unfolded … And during this journey, various new elements of mystery, suspense and reasoning emerged one after another, constantly pushing the plot to a new climax.
Element setting is a consumable, and it is not just the pursuit of novelty that can make a good story. In Shao Wenyi’s view, "the male-to-female and female-to-male are used up, and the crossing is used up. You have to constantly discover new concepts, but not every concept audience eats them. We must combine this concept with people’s design and plot very well before it can be circled. It has to be the content of the play itself. "
Among the most important elements of love, Please Jun has also made a unique treatment. "This is not a pure love drama. The love in Please Jun is more forbearing and restrained, and it is not too sweet." Shao Wenyi said that although the main creative team is good at doing some "sugar sprinkling" projects, if the project is only regarded as a sweet pet drama, it is only concerned about the love progress of CP, so the industrialized operation is actually difficult to impress people. And this creative formula of three episodes and eight episodes will also stigmatize the sweet pet track.
It is also based on this that when the industry is discussing that the love drama must be good in the eighth episode, the eighth episode of "Please Your Majesty" is precisely the moment when the male host designs to kill the female host and their feelings break. The early romance came to this scene, which caused a huge emotional reversal.
The main label of fantasy and love is Yuan Dan, and many elements are aggregated into Yuan Neng. The psychic resonance of the hero and heroine in the plot is also the emotional resonance between the play and the audience.
Please be your wife: reversing the routine of CP
Since we want to win by surprise, apart from the strangeness of the theme elements, people’s designs have to stay the same. In the first episode of "Please Your Majesty", there was a ridiculous drama in which the domineering female stockade owner forced the male owner to be the second aunt. The unconventional design of "Please Jun" has created a joke that is more self-releasing, and also supported the protection framework, so that the follow-up plot will not appear abrupt and excessive.
The market is increasingly welcoming women with independent thinking, more initiative and more voice. The contrast between the female host who actively attacked the male and the implicit male host in Please Jun caused a strong contrast-not only the contrast of the characters themselves, but also the contrast of the subsequent plot development, which strengthened the dramatic conflict.
In terms of characters, "Please Your Majesty" is not a strong woman, but a weak man. On the contrary, the force value of the male master’s inner mind is all online. When the grim general meets the female castellan, the two men see the story, and diamond cut diamond. Although it is funny and sprinkles sugar, it does not reduce intelligence. This rational design is a further promotion of the sweet pet drama.
In the play, "Please Your Majesty" chose the form of "sweet first, then abuse" to satisfy the audience’s preference for candy in the early stage. After the audience deeply resonated with the feelings of the male and female hosts, the light comedy-style female courtship turned to the late stage of loving the male host and guarding the female host’s great abuse, and the accumulated strength became even stronger.
A good person also needs the precise interpretation of a good actor. When talking about the CP sense of love drama, Shao Wenyi mentioned a word "sense of adaptation": when reading the script, first of all, there is an imagination substituted from the perspective of words to see if it is moved; If the text presentation is reasonable, the first consideration in casting is the sense of adaptation between the actor and the role.
The essence is still: if you want to build a good character, tell a good story first.
Allen, who has appeared in dramas such as "Zhou Sheng as usual", is known as the goddess of costume, which is Lu Yan in many people’s hearts. His costume and fashion appearance are extraordinary; Li Qin, who has appeared in Joy of Life and other dramas, is particularly eye-catching in costume dramas because of her three-dimensional facial features. This time, she made a breakthrough and played two roles: the funny female castellan and the saint Yunxi.
When considering the candidate, the creative team believes that Ren Jialun faces a high challenge. "His role is not very easy to play, and the state from beginning to end is relatively single, but even if it is cold, there are different dimensions of coldness, and only an actor with delicate performance can interpret this character more richly."
When considering the heroine, Li Qinsheng is in control of many roles: sometimes careless, sometimes pure, and sometimes full of gas. Li Qin held up the sense of tearing when portraying the characters, and added his own unique sense of fragmentation to the emotional scenes. In order to get a deeper understanding of the role, at the script level, Li Qin kept trying to figure out the background of the role.
It is with these deep explorations that CP not only attracts people’s attention by anti-routines, but also directly hits the heart by revealing true emotions. "The eyes of both of them are very good."
There are not only male and female hosts, but also many characters in the play, and they have also done a vivid anti-routine treatment: the second master (Xiao Shenyang), who is always with the female host, is both funny and half "mother" revealed by "motherhood"; Peng Dahai, the minion, is a steel man who will become a woman after drinking wine. As an Eldar, Boss Bu, Psylocke and King Worm have their own burdens and their own magical powers. Even the police chief, who is both righteous and evil, has fallen in love with his sister-in-law, who is an Eldar … The novel "Please" breaks through the traditional character setting, which seems to be free, but actually adds a lot of sense of balance.
"Please Jun" boldly dismantled and reversed the traditional routine of love drama, which not only completed the fantasy narrative, but also resonated the audience’s emotions and played the audience’s pursuit of drama.
Please live in this world: focus on the audio-visual creation of content
Fantasy is a dream, and the most important thing in a dream is the sense of atmosphere. The radiation of the atmosphere is multifaceted: both the story of this article and the blessing of elements such as service, music and art are indispensable.
On the production level, the main creator of "Please Jun" adheres to the ingenuity spirit, adapts from the brain hole based on some elements, creates the core design and character relationship, and overcomes the script difficulties together. The clothing road, which is highly adapted to the character’s personality and has both the characteristics of ancient costume and fantasy, shows the beauty and agility of the saint thousands of years ago, the correctness and power of the general’s armor, the rich charm of the female host’s various shapes and the coldness and arrogance of the male host’s charming son. Behind the adaptation is the ingenious thinking that fits the content.
Take the hostess Yu Dengdeng as an example. As a stockade owner who has no money, she will not be so gorgeous in theory, but from the perspective of women, "I don’t have any money, and it doesn’t prevent me from wearing a beautiful skirt. That skirt may be worthless, but there are some details on it." In the end, Yu Dengdeng was mainly dressed in clean clothes, but her ponytail was tied with some red silk threads-some feminine elements, which made the whole picture feel sweeter.
The main creator of "Please Your Majesty" pays special attention to the original music in the play, emphasizing the rendering and expression of characters’ emotions and moods by OST in emotional drama. In the highlight moment of the plot, with good out-of-circle music, the bonus to the project is very large. In order to unify the style of the whole project, the soundtrack of "Please Jun" was finally made more modern-some funny music was used as the leading role in the early plot, and in the middle and late stage, the beautiful and romantic part was adopted in a popular style, which was more in line with the tonality of the whole drama.
Adapted music, coupled with the director’s skills in creating a single beautiful picture and atmosphere, doubles the immersion of the atmosphere. Taking shooting as an example, most of the pictures and rhythms of Please Jun are relatively compact, and the shooting techniques are mainly narrative from the perspective of the protagonist. In the emotional part, the rhythm suddenly slows down, and the raindrops, the close-ups running hand in hand, and the floating dresses … A large number of upgraded lenses and music make the audience truly feel the sweetness of that moment.
From the choice of each suit of actors, from the control of each scene to the laying of each piece of music, from the matching of each actor’s role to the achievement of each special effect, the audience really saw the painstaking efforts and sincerity devoted by the main creator of Please Jun. Whether it is a routine or an anti-routine, the farthest road to it is always awe and sincerity to the content itself. Behind the praise of "Please Jun", it can be predicted that whether it is fantasy or love, "Please Jun" has become a template, inspiring the creators to constantly explore more boundaries and potentials of film and television creation with their own success.
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