On February 4th, Huawei Technologies Co., Ltd. recently submitted a new trademark application to China National Intellectual Property Administration, named "Hejie", which is classified as a means of transport internationally, and the current trademark status is pending substantive examination.
IT House noticed that Huawei had previously applied for a series of trademarks related to the word "boundary", including "ask boundary", "intellectual boundary", "enjoy boundary", "proud boundary", "respect boundary" and "fantasy boundary", and some trademarks have been successfully registered.
Among them, "Wenjie" is the brand that Huawei cooperates with Cyrus, and "Zhijie" is the brand that Huawei cooperates with Chery. In addition, the media also exposed Huawei’s smart car selection model brands in cooperation with BAIC and JAC, which may be named "Enjoy the World" and "Aojie" respectively.
According to the recent report of Interface News, in order to open up business orders of automobile companies, Huawei has basically communicated and discussed cooperation with major automobile manufacturers in China, including three central enterprises, three local state-owned enterprises and new forces. Recently, Huawei announced a strategic cooperation with Lantu.