With Chinese people’s constant pursuit of beauty and individuality, beauty products rich in scientific and technological colors have entered the public’s field of vision, and gradually become popular in daily life, such as AR virtual makeup test, customized liquid foundation suitable for personal skin, and green skin care products with both naturalness and effectiveness. Driven by the new consumption demand, technology has become a new kinetic energy for the development of the beauty industry.
In the post-epidemic era, consumers in China pay more attention to digital experience and health.
After the COVID-19 epidemic, consumers in China have strengthened their awareness of health management, and they are more inclined to seek health experience from the perspective of science and technology, and integrate this concept into all aspects of life.
For enterprises, in order to seize the development opportunities in the digital market with increasing demand, on the one hand, it is necessary to increase technology investment and promote the improvement of service levels such as online experience and privacy protection capabilities; On the other hand, it is necessary to guide and educate consumers to discover and enjoy the convenience brought by scientific and technological products to daily life.
Technology is the first driving force for the development of beauty industry.
The development of beauty care is based on scientific practice, and there has always been a collision and integration with high technology in the development process. With the continuous iteration of cutting-edge technologies such as big data and artificial intelligence, the integration of beauty and technology has developed in depth, resulting in more application scenarios. According to the forecast and analysis of 36Kr Research Institute, the beauty industry under the empowerment of science and technology will usher in an outbreak, and the market scale will reach about one trillion yuan in 2025. At the same time, technology will provide all-round, multi-angle and full-chain transformation and upgrading for the beauty industry. Among them, cutting-edge technologies based on biological sciences will continue to help the development and production of innovative beauty products; The combination of AI with big data, augmented reality, IoT and other technologies will accelerate the development of virtual makeup testing and promote the era of customized beauty products; Enterprise supply chain management will also move towards digitalization and intelligence.
Beauty technology ecosystem takes beauty and technology enterprises as the core.
The main participants in the beauty technology ecosystem include the government, investment institutions, scientific research institutions, beauty companies, technology companies and consumers, etc. Building a good beauty technology ecosystem requires the joint efforts of the participants. Although the ecological circle is centered on beauty companies and technology companies, it also needs the government to provide policy support, investment institutions to empower capital, and scientific research institutions to continuously deliver cutting-edge academic achievements. With the support of many parties, beauty companies can constantly polish their core competitiveness and iterate products to meet the needs of consumers.
The key research issues of this report are as follows:
- What changes have taken place in China’s consumer consumption concept in the post-epidemic era?
- What is the future development space of the beauty industry under the empowerment of science and technology?
- What are the application scenarios of technology in the beauty industry? What are the development opportunities of these scenarios in the future?
- Who are the participants in the beauty industry ecosystem?
- What efforts should participants make for the good development of the beauty technology ecosystem?
For more exciting content, please refer to the "2025 Beauty Industry Technology Application Prospective Report", click the download link, and the extraction code is 3347.
