* * The competition in the self-owned brand plug-in SUV market is fierce: * * The automobile market in China is undergoing unprecedented changes, and the rise of new energy vehicles is particularly eye-catching. In the field of SUV, the competition between independent brands is becoming increasingly fierce. BYD, Great Wall, Geely and other brands have launched their own fist products, constantly improving their product strength and striving to seize greater market share. Chery, as a veteran independent car company, is naturally unwilling to lag behind. The launch of the ultra-long battery life version is an important layout of Chery on the new energy track.
**210km pure battery life: to meet the needs of urban commuting: * * Fengyun T9 long battery life version is equipped with 34.46kWh provided by Contemporary Amperex Technology Co., Limited, and the pure battery life range reaches 210km under CLTC working conditions. This cruising range is enough to meet the daily commuting needs of most users and effectively reduce the cost of car use. The safety of the battery is also higher, which can dispel consumers’ concerns about battery safety.
**3-speed DHT and strong power: the balance between performance and economy: * * Different from many competitors, Fengyun T9 Long Life Edition adopts 3-speed DHT gearbox, which is matched with 1.5T plug-in hybrid system. The maximum power of the motor is 165kW and the maximum torque is 390n m.. The advantage of 3-speed DHT is that it can choose the most suitable gear in different speed ranges, thus giving consideration to power performance and fuel economy. This is undoubtedly an attractive selling point for consumers.
**CDC Suspension and Comfortable Driving Experience: * * With the addition of CDC Suspension (Continuous Damping Control Suspension), the driving comfort of Fengyun T9 Extended Life Edition is further improved. CDC suspension can adjust the damping of suspension in real time according to road conditions, effectively filter road bumps and bring passengers a more stable and comfortable ride experience. In the highly competitive SUV market, more and more consumers pay attention to comfort configuration.
* * Rich configuration: to create a cockpit with both scientific and practical sense: * * Judging from the exposed configuration information, Fengyun T9 Long Life Edition is not stingy in configuration. 20-inch wheel hub, panoramic sunroof, rearview mirror electric adjustment+folding+heating, front silent glass, adaptive far and near light, 7 airbags, front seat heating+ventilation, main driving electric 6-way adjustment+seat memory, auxiliary driving electric 4-way adjustment+boss key, multi-color atmosphere light, driving recorder, 8 speakers, 540 transparent chassis, 50W mobile phone wireless charging, L2-class auxiliary driving system and other configurations are all available.
* * New Logo and brand image upgrade: * * It is worth noting that Fengyun T9 Long Life Edition adopts Chery’s new Logo. This is not only a simple logo replacement, but also an important step to upgrade Chery’s brand image. The new Logo is more concise and modern, which also indicates that Chery will meet new market challenges with a more positive attitude.
* * Pricing strategy will be the key: * * Although Fengyun T9 Extended Life Edition has performed well in terms of product strength, its final market performance largely depends on its pricing strategy. In the highly competitive market environment, a reasonable pricing can win the recognition of consumers and eventually translate into sales.
* * Whether it can become an explosion still needs market test: * * Whether Fengyun T9 Long Life Edition can become an explosion still needs market test. Consumers’ acceptance of new cars, word-of-mouth communication and subsequent marketing strategies will all affect their final market performance.
* * The way for independent brands to break through upwards: * * The launch of Fengyun T9 Long Life Edition is an important attempt of Chery in the field of new energy, and it also represents the determination of independent brands to break through continuously. With the progress of technology and the improvement of product strength, it is believed that independent brands will occupy a more important position in the future market competition.
Finally, Xiao Bian wants to ask: Can Fengyun T9 Long Life Edition stand out in the highly competitive plug-in SUV market and become another explosion model of Chery? What do you think of this?