Barrage film： the new social way is a blasphemy against real movies.

　 　 Special feature of 1905 film network 　"Barrage movie" has become a hot topic recently. Both 3D animated films and a recent "barrage" screening event not only triggered a verbal battle among fans about "who is the first in China", but also Zhang Zhao, CEO of Letv Film, the producer of Tiny Times 3, even said that he should not only insist on "barrage", but also engage in "dinner movie" and "fresh movie" in the future to refresh the lower limit again. On the one hand, the "barrage movie" has aroused the interest of some young audiences and found it interesting to get together and spit, but on the other hand, it has also been questioned and rejected by more audiences: Can we still watch the movie well? ! This new way of watching movies is indeed entertaining and social, but it is undoubtedly a blasphemy against real movies.

From "barrage video" to "barrage movie"

　 　 "barrage movie" is derived from "barrage video". The word "barrage" was originally a military term, and "barrage video" originated in Japan. In barrage video, netizens can make comments in real time while watching the video. These comments fly across the screen (or flash from the bottom or top). When a video has many comments, it will have the effect of countless bullets flying across. This phenomenon is called "barrage". Barrage video realizes the interaction between viewers, and can express admiration or criticism of the works together, which increases the enjoyment of watching. However, a large number of hidden barrage will seriously affect viewers who need to watch normally. Viewers can choose to suspend the display of barrage or make specific shielding according to the barrage words, and video uploaders or managers can also clear such disturbing subtitles. The well-known barrage video websites in China include acfun (commonly known as Station A) and bilibili (commonly known as bilibili), which are popular among some young people.

　 　 The first time the "barrage" was moved into the cinema was the domestic 3D cartoon "Qin Shimingyue". Shen Leping, the director, producer and screenwriter of Qin Shi Ming Yue, thinks that the main audience of the film is young people aged 15 to 29, who are relatively familiar with barrage video, so he adopts such a pre-marketing method. The barrage of this film is not on the screen, which can minimize the interference. If you want to watch a movie, you can watch the middle, and if you want to watch the barrage, you can watch both sides without interference. Moreover, the audience sends short messages to the short message platform, and a special staff member is responsible for collecting and reviewing the barrage and throwing them on both sides of the screen, which will filter out some swearing and illegal content. Many viewers reported that it was a novel movie-watching experience, and they could convey their opinions to each other and have a stronger sense of communication. Some viewers also reported that their eyes could not see it.

　 　 What really achieved the "barrage movie" was the box office and the brick Qi Fei’s Tiny Times 3. Viewers can use their mobile phones to access WiFi. After opening their mobile browsers and entering a specific interface, they can set their personal nicknames and choose font colors, and then they can enter comments and start speaking. Like the barrage video on the internet, all the barrage content is directly pressed on the screen. Except for some ridicule related to the movie itself, there are some totally irrelevant content and even many uncivilized words appearing on the big screen. Some netizens teased the content of the barrage: "Some people borrow charging treasure, ask for a date, spit in love rat, ask for a hot pot after the game, and ask for a carpool to go home, ‘ Han Guo ’ Strange fate, playing celebrities, playing albums, advertising, happy! " These are all things that have nothing to do with movies, so why spend money and time in the cinema?

Bipolar evaluation of "barrage movie": entertainment? Ugly?

　 　 After the "barrage movie" appeared, the evaluation also showed polarization. In particular, entertainment and sociality have been affirmed by some viewers. Some netizens said: "The barrage is great! However, I really didn’t watch the movie very seriously, because I only cared about painting the barrage. " "The whole cinema is happy. You can also make friends and hook up with each other. " Miss Fujii, a film critic, said: "Barrage movies will definitely become one of the future viewing modes, just like 2D, 3D and IMAX now. Imagine that while watching a movie, everyone sends out vomit stickers. For example, can you take off your hat for that handsome guy in the front row? And the big brother on the left, can your legs not shake? Besides, I can’t watch this thing. Let’s go. And so on. Just thinking about it makes me feel so happy to watch a movie, too high! "

　 　 However, those who oppose the "barrage movie" think that this form of viewing itself greatly affects the viewing experience and can only be used as a publicity stunt, but it does not promote the development of the movie itself. The netizen "Farewell to the holiday star" said: "If there is a barrage, I will never go to the cinema. Although watching movies is entertainment, I watch every movie carefully. I never open a barrage the first time I watch a movie in bilibili. Every movie is a story, and others tell the story with some care. So the minimum respect I give is to concentrate on watching it. A full screen barrage will only affect the feeling of watching movies, not to mention some people fighting a war of words on the barrage. Just look at the barrage or something in bilibili. " Netizen Ye Yun said: "Barrage movies make pure viewing movies no longer pure, which affects the viewing experience. The final result is to cover up the movie itself and be covered by all kinds of spit, which greatly discounts the movie!" Some reporters also said sharply: "I heard that barrage movies will soon become popular, and the cinema spit contest will be popular in the future." What a world! In the future, it will be uglier than the paragraph. "

It is a new social way, but it is a blasphemy against real movies.

　 　 The essence of "barrage movie" is to strengthen the interaction between the audience and improve the audience’s participation, which can be described as a new social way. However, a good movie can make people immerse themselves in it, hold their breath, care about every detail, and share the same fate with the protagonist. When watching a good movie, the audience doesn’t need to find a sense of identity from others’ spit. It’s a cliche to watch movies in a civilized way. Compared with the behavior of disturbing others’ watching movies in the cinema, such as making phone calls, eating smelly food and stepping on the front seat, this behavior of typing with the mobile phone screen on all the time and sending meaningless content to disturb the big screen may be even more unbearable for the audience. Moreover, it is an unhealthy viewing mentality for the audience to watch movies with the purpose of spitting. In addition, domestic films have not yet been graded, and many children will also enter the cinema. Then, aren’t those bad tastes and even bottomless barrage contents bad for children?

　 　 Judging from the content of the barrage of the two films at present, there are few comments on the films themselves, but more criticisms on the actors, "seeking communication", "surviving children" and some meaningless nonsense, which are out of control and have a very bad influence on others. I believe that no director is willing to let Tucao block the hard-shot pictures, and no actor is willing to make more red and blue words on his face. It is understandable and acceptable on the Internet. After all, it is also a way of communication for netizens who are in different places to comment at the same time. Putting it on the big screen is undoubtedly a kind of blasphemy against real movies and cinema ceremonies. Many times we walk into the cinema instead of holding a notebook at home because the big screen of the cinema can give people a visual feeling that is easier to immerse themselves in, and it is also a respect for the film. When this sense of ceremony is broken by the messy barrage, the audience who want to really enjoy the movie is bound to be stuffed.

　 　 　In order to promote the "barrage", the producers of Tiny Times 3 also began to laugh at themselves in the official Weibo: "Has civilized viewing forced you out of internal injuries? Duan Zishou, the opportunity is coming! " This marketing method of self-blackening and low explosion can only be used as a fig leaf for bad movies at best. Movies can certainly be entertained, but they can’t be fooled. If this goes on, it will only encourage bad movies to sell "bad style" at the box office. When a bad film assumes such a gesture of "I am a bad film, please come and scold me", people can’t help worrying about how to develop China movies, which is not only an insult to filmmakers, but also a blasphemy to real movies. The film critic Night Knight said: "The film establishes the direct emotional communication between images and people. Barrage movies turn the function of movies into communication between people. Barrage movies are so suitable for domestic films, many viewers just go to the cinema to blow air conditioning and socialize. Barrage movies can, to a certain extent, alleviate the loneliness and indifference that are common in China society. But for real movies, it is absolutely devastating. " There are many similar voices saying that barrage can save domestic bad movies, and it is just a kind of sad self-comfort.

　 　 If someone insists that it is just to watch the barrage, not to watch the movie, then they can only stand up and do whatever they want. Such an audience may be beneficial to the box office of bad movies, but to some extent, it is also "helping others." If the "barrage movie" becomes more and more popular in the future, it will only lower the audience’s appreciation ability for the movie itself, and let the audience take spitting as the purpose of watching the movie, which will only make more and more bad movies, and will go further driven by interests. However, at present, barrage movies are still obviously "experimental", and there are many immature technologies. It is really fortunate that barrage movies cannot be popularized in a short time.