In recent years, Cityride has become more and more popular among young people and has become a new lifestyle with low carbon, health and strong social interaction.
Behind cycling is a big industry with a level of 100 billion yuan. According to the data of China Bicycle Association, China, as the largest bicycle producer and exporter in the world, currently has more than 200 million bicycles in society. A survey of travel data of eight cities, including Beijing, Changsha and Chengdu, by China Bicycle Association shows that from the beginning of this year to now, about 30 out of every 100 trips made by urban residents in China have been completed by "two-round trips".
In addition, many cities are speeding up the construction of special pavements suitable for walking and cycling. Cycling is becoming a beautiful landscape of the city, prompting residents to pay attention to the sustainable development of the city, reducing congestion and air pollution with practical actions, and making urban life better.
The rise of urban cycling has spawned a new trend.
In the outdoor sports trend in the past three years, the urban cycling trend has risen, and bicycles have more and more elements of environmental protection, socialization and sports fitness, which has become a new carrier of trend culture.
According to the Survey Report of China Bicycle Industry in 2022 released by Meiqi. com, the top three reasons for people to participate in cycling are: exercise, recreation and stress relief.
What are the trends in the cycling market at present? "From the demand side, the mid-to high-end market has seen obvious growth, and the demand from equipment to parts and accessories has gradually increased; From the supply side, domestic bicycle brands have a good momentum of development, but there is a shortage of high-end supply because some spare parts come from abroad. " Zhou Fuyuan, founder and CEO of Meiqi.com, said in an interview with a reporter from China City News.
"First, the demand for high quality and high cost performance is rising rapidly. Through product research and innovation, enterprises improve product quality from the aspects of materials, design, practicality and safety. Second, green intelligence has become a new trend. Intelligent bicycles realize real-time monitoring and transmission of riding data by introducing advanced sensors and controllers, providing a convenient, safe and pleasant riding experience. Third, urban cycling and fitness cycling have become two main demands. " Zhang Yi, chief analyst of Ai Media Consulting, told the reporter of China City News.
Cycling is developing into a social currency for young people. According to the survey data of Xiaohongshu, riders who have been riding for more than one year are willing to spend more than 10,000 yuan on cycling, while 60% of those who have been riding for three years spend more than 50,000 yuan.
According to the data of JD.COM, from July 1st to August 10th, Xidesheng, Cuike, Lightning, Decathlon and JAVA became the best-selling bicycle brands on the platform of JD.COM. Road bicycles performed the strongest. Compared with the same period of last year, the turnover of road bicycles from 1000 yuan to 2,000 yuan increased by 180%. The turnover of cycling clothes above 2000 yuan increased by 11 times; The turnover of road bicycles above 5,000 yuan increased by 530%.
In addition, the "double carbon" policy not only has a continuous positive effect on the bicycle industry, but also gives back to the environment. According to the data of China Bicycle Association, the national carbon emission is reduced by about 10,000 tons every day due to "two-wheel travel", which is equivalent to saving about 6.6 million liters of gasoline according to the calculation of 8 liters of fuel consumption per 100 kilometers.
Zhang Wenzhong, a researcher at the Institute of Geographical Sciences and Resources, Chinese Academy of Sciences, believes that mid-to high-end bicycles can meet all kinds of travel activities and exercise needs, which brings new opportunities for the transformation and high-quality development of the bicycle industry. "Compared with the riding tide in the 1970s and 1980s, the riding function and fashion of bicycles have not changed. But nowadays, the fitness and sports attributes of cycling are more prominent, and the concept of green travel is more deeply rooted in people’s hearts. These reflect the rapid economic and social development in China and the continuous improvement of people’s living standards. " Zhang Wenzhong said.
The industrial chain of domestic bicycles has gradually improved.
Cycling is inciting a big market of 100 billion yuan. According to the research report of Guojin Securities, China has become the world’s largest bicycle producer and exporter, with complete industrial clusters, and has formed three major bicycle cluster industrial belts: Tianjin Bohai Bay, Jiangsu, Zhejiang and Shanghai, and Pearl River Delta.
"After the rise of domestic brands, the entry threshold for cycling has decreased." Zhou Fuyuan said, "Compared with foreign brands, domestic brands are more cost-effective, especially high-quality products with high technology. The original entry threshold is about 10,000 yuan, and now it may become about 5,000 yuan-6,000 yuan. The threshold is lowered and more people can participate in cycling."
According to the data of China Bicycle Association, in 2022, enterprises above designated size in the bicycle industry in China achieved revenue of 210 billion yuan, up 3% year-on-year, and realized profits of more than 10 billion yuan, up more than 20% year-on-year, and the economic benefits of the industry continued to improve. The product structure is also constantly optimized, and the domestic sales of middle and high-grade bicycles have increased by more than 30% year-on-year.
Localization is a significant trend in the bicycle market. "The global bicycle OEM is mainly in China, with mature supply chains and production lines. The main bottleneck now is still in the field of high-end transmissions and transmission systems. " Zhou Fuyuan believes.
It is understood that Japanese brand SHI-MANO and American brand SRAM occupy the vast majority of the global bicycle transmission market, and hold 95% of the market share of bicycle transmissions above 1,000 yuan in China. In terms of bicycle transmission, Shimano has applied for more than 6,000 patents worldwide, and the number of patents applied in China has reached more than 2,500. How to bypass patent restrictions and develop domestic transmissions is a realistic problem facing China’s bicycle industry.
In order to solve the "stuck neck" phenomenon in the patent field of transmission, domestic substitution is on the rise. In March this year, Blueprint Technology launched the first domestic highway transmission kit integrating hydraulic disc brake and electronic transmission-Blueprint eRX electronic transmission kit for road vehicles, and vigorously laid out the electronic transmission market. At the 31st China International Bicycle Exhibition held recently, Lanxi Lunfeng Car Material Co., Ltd. also brought its own electronic transmission kit for road vehicles.
Pan Yong, the person in charge of the development of a bicycle manufacturer in Shenzhen, Guangdong Province, recently said in an interview with the media that the domestic transmission only accounted for 10% the year before last, 20% last year, and has accounted for 50% of our entire production so far this year. The price of domestic transmission system will be cheaper than that of imported spare parts by more than 30%.
In addition, as the world’s number one bicycle producer and exporter, China’s domestic bicycle brands have insufficient presence in the middle and high-end market, showing the characteristics of "more but not stronger". In addition to patent restrictions, there are still consumers who have not formed a high-end understanding of domestic bicycles. Brand promotion has become a lesson that China manufacturers must make up.
For example, in the 2022 annual report of Shanghai Phoenix, an old brand, it is proposed that in addition to increasing the research and development of high-end models, it will also organize participation in cycling activities such as riding festivals, use specialized scenes, expand brand influence, and vigorously promote brands, products and cycling.
Cycling trend is a long-term driving benefit for the industry, which integrates these trend cultures such as competition culture, refit culture and travel culture. "Compared with other sports, the product chain of cycling will be longer, with complete vehicles, spare parts, equipment, accessories and various supporting facilities. The added value of products is higher, and it can also be well combined with tourism, eating, drinking and having fun to become a popular lifestyle." Zhou Fuyuan analyzed.
Special pavement for urban construction to escort cycling
"Two-wheel trip" is playing an increasingly important role in urban life.
Guo Wenyu, vice chairman and secretary-general of China Bicycle Association, said that based on the survey of travel data in eight cities including Beijing, Changsha and Chengdu, about 30 out of every 100 trips made by urban residents in China were completed by "two-wheel trips", and the "two-wheel trips" around the track stations in China accounted for more than 20% of their total trips.
Bike-sharing’s coverage can not be ignored. According to the cycling data of Meituan, the cycling time of users in bike-sharing increased by more than 6% year-on-year, and the cycling time and mileage in super-large cities such as Beijing, Shanghai and Guangzhou increased by more than double digits year-on-year.
Has bike-sharing hit the cycling market? The industry believes that the demand scenarios and application scope of bicycles are different. "bike-sharing mainly solves the problem of short-distance travel and connecting travel within three kilometers. I don’t think bike-sharing will have much impact on sports bicycles, because the people and demand scenarios are different. " Zhou Fuyuan analyzed.
"bike-sharing has the scope of application of cycling, and the consumer groups are mainly traveling. The main appeal of cycling is physical exercise and leisure and entertainment, and the two can complement each other. " Zhang Yi said.
In recent years, many cities are also speeding up the construction of special pavements suitable for walking and cycling to protect cycling.
Beijing continues to improve the slow-moving system of urban rivers and lakesides, and promotes the connection of 100 kilometers of Chaoyang greenway; Combining natural resources with cultural and historical resources, it is planned to build 21 cycling routes of "Walking in Beijing" during the year, and provide bicycle stations, sightseeing maps and other services to actively create a pleasant environment for cycling.
Guangdong has made it clear that all counties (cities, districts) should build more than one demonstration section of "slow-moving system" and 1-2 landscape nodes to build an interconnected green and beautiful ecological network.
Recently released "Special Comprehensive Transportation Plan for the Yangtze River Delta Ecological Green Integration Development Demonstration Zone" mentioned that by 2035, the mileage of scenic roads, backbone greenways and blue roads in the demonstration zone will be no less than 300 km, 700 km and 200 km respectively.
Recently, Kunming has released four theme cycling routes, namely, the best scenic cycling route along Dianchi Lake, the night view cycling route in Kunming, the most fashionable punching cycling route in online celebrity of CityRide, and the cycling route of museum communities around Cuihu Lake, to promote low-carbon transportation modes and call for civilized cycling and standardized parking.
Cycling culture and urban sustainable development go hand in hand. "In the past, there were many motor vehicles on the road, and people and cars were mixed, so the safety of cyclists could not be guaranteed. Building a slow lane will make people more willing to choose cycling as a way of travel. This also provides bicycle companies with business opportunities and opportunities to lay out the market. " Zhang Yi said that with the improvement of residents’ consumption level and the popularity of sports, health and environmental protection concepts, the domestic high-end bicycle market will usher in greater development in the future.
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