In recent years, Cityride has become more and more popular among young people and has become a new lifestyle with low carbon, health and strong social interaction.
Behind cycling is a big industry with a level of 100 billion yuan. According to the data of China Bicycle Association, China, as the largest bicycle producer and exporter in the world, currently has more than 200 million bicycles in society. A survey of travel data of eight cities, including Beijing, Changsha and Chengdu, by China Bicycle Association shows that from the beginning of this year to now, about 30 out of every 100 trips made by urban residents in China have been completed by "two-round trips".
In addition, many cities are speeding up the construction of special pavements suitable for walking and cycling. Cycling is becoming a beautiful landscape of the city, prompting residents to pay attention to the sustainable development of the city, reducing congestion and air pollution with practical actions, and making urban life better.
The rise of urban cycling has spawned a new trend.
In the outdoor sports trend in the past three years, the urban cycling trend has risen, and bicycles have more and more elements of environmental protection, socialization and sports fitness, which has become a new carrier of trend culture.
According to the Survey Report of China Bicycle Industry in 2022 released by Meiqi. com, the top three reasons for people to participate in cycling are: exercise, recreation and stress relief.
What are the trends in the cycling market at present? "From the demand side, the mid-to high-end market has seen obvious growth, and the demand from equipment to parts and accessories has gradually increased; From the supply side, domestic bicycle brands have a good momentum of development, but there is a shortage of high-end supply because some spare parts come from abroad. " Zhou Fuyuan, founder and CEO of Meiqi.com, said in an interview with a reporter from China City News.
"First, the demand for high quality and high cost performance is rising rapidly. Through product research and innovation, enterprises improve product quality from the aspects of materials, design, practicality and safety. Second, green intelligence has become a new trend. Intelligent bicycles realize real-time monitoring and transmission of riding data by introducing advanced sensors and controllers, providing a convenient, safe and pleasant riding experience. Third, urban cycling and fitness cycling have become two main demands. " Zhang Yi, chief analyst of Ai Media Consulting, told the reporter of China City News.
Cycling is developing into a social currency for young people. According to the survey data of Xiaohongshu, riders who have been riding for more than one year are willing to spend more than 10,000 yuan on cycling, while 60% of those who have been riding for three years spend more than 50,000 yuan.
According to the data of JD.COM, from July 1st to August 10th, Xidesheng, Cuike, Lightning, Decathlon and JAVA became the best-selling bicycle brands on the platform of JD.COM. Road bicycles performed the strongest. Compared with the same period of last year, the turnover of road bicycles from 1000 yuan to 2,000 yuan increased by 180%. The turnover of cycling clothes above 2000 yuan increased by 11 times; The turnover of road bicycles above 5,000 yuan increased by 530%.
In addition, the "double carbon" policy not only has a continuous positive effect on the bicycle industry, but also gives back to the environment. According to the data of China Bicycle Association, the national carbon emission is reduced by about 10,000 tons every day due to "two-wheel travel", which is equivalent to saving about 6.6 million liters of gasoline according to the calculation of 8 liters of fuel consumption per 100 kilometers.
Zhang Wenzhong, a researcher at the Institute of Geographical Sciences and Resources, Chinese Academy of Sciences, believes that mid-to high-end bicycles can meet all kinds of travel activities and exercise needs, which brings new opportunities for the transformation and high-quality development of the bicycle industry. "Compared with the riding tide in the 1970s and 1980s, the riding function and fashion of bicycles have not changed. But nowadays, the fitness and sports attributes of cycling are more prominent, and the concept of green travel is more deeply rooted in people’s hearts. These reflect the rapid economic and social development in China and the continuous improvement of people’s living standards. " Zhang Wenzhong said.
The industrial chain of domestic bicycles has gradually improved.
Cycling is inciting a big market of 100 billion yuan. According to the research report of Guojin Securities, China has become the world’s largest bicycle producer and exporter, with complete industrial clusters, and has formed three major bicycle cluster industrial belts: Tianjin Bohai Bay, Jiangsu, Zhejiang and Shanghai, and Pearl River Delta.
"After the rise of domestic brands, the entry threshold for cycling has decreased." Zhou Fuyuan said, "Compared with foreign brands, domestic brands are more cost-effective, especially high-quality products with high technology. The original entry threshold is about 10,000 yuan, and now it may become about 5,000 yuan-6,000 yuan. The threshold is lowered and more people can participate in cycling."
According to the data of China Bicycle Association, in 2022, enterprises above designated size in the bicycle industry in China achieved revenue of 210 billion yuan, up 3% year-on-year, and realized profits of more than 10 billion yuan, up more than 20% year-on-year, and the economic benefits of the industry continued to improve. The product structure is also constantly optimized, and the domestic sales of middle and high-grade bicycles have increased by more than 30% year-on-year.
Localization is a significant trend in the bicycle market. "The global bicycle OEM is mainly in China, with mature supply chains and production lines. The main bottleneck now is still in the field of high-end transmissions and transmission systems. " Zhou Fuyuan believes.
It is understood that Japanese brand SHI-MANO and American brand SRAM occupy the vast majority of the global bicycle transmission market, and hold 95% of the market share of bicycle transmissions above 1,000 yuan in China. In terms of bicycle transmission, Shimano has applied for more than 6,000 patents worldwide, and the number of patents applied in China has reached more than 2,500. How to bypass patent restrictions and develop domestic transmissions is a realistic problem facing China’s bicycle industry.
In order to solve the "stuck neck" phenomenon in the patent field of transmission, domestic substitution is on the rise. In March this year, Blueprint Technology launched the first domestic highway transmission kit integrating hydraulic disc brake and electronic transmission-Blueprint eRX electronic transmission kit for road vehicles, and vigorously laid out the electronic transmission market. At the 31st China International Bicycle Exhibition held recently, Lanxi Lunfeng Car Material Co., Ltd. also brought its own electronic transmission kit for road vehicles.
Pan Yong, the person in charge of the development of a bicycle manufacturer in Shenzhen, Guangdong Province, recently said in an interview with the media that the domestic transmission only accounted for 10% the year before last, 20% last year, and has accounted for 50% of our entire production so far this year. The price of domestic transmission system will be cheaper than that of imported spare parts by more than 30%.
In addition, as the world’s number one bicycle producer and exporter, China’s domestic bicycle brands have insufficient presence in the middle and high-end market, showing the characteristics of "more but not stronger". In addition to patent restrictions, there are still consumers who have not formed a high-end understanding of domestic bicycles. Brand promotion has become a lesson that China manufacturers must make up.
For example, in the 2022 annual report of Shanghai Phoenix, an old brand, it is proposed that in addition to increasing the research and development of high-end models, it will also organize participation in cycling activities such as riding festivals, use specialized scenes, expand brand influence, and vigorously promote brands, products and cycling.
Cycling trend is a long-term driving benefit for the industry, which integrates these trend cultures such as competition culture, refit culture and travel culture. "Compared with other sports, the product chain of cycling will be longer, with complete vehicles, spare parts, equipment, accessories and various supporting facilities. The added value of products is higher, and it can also be well combined with tourism, eating, drinking and having fun to become a popular lifestyle." Zhou Fuyuan analyzed.
Special pavement for urban construction to escort cycling
"Two-wheel trip" is playing an increasingly important role in urban life.
Guo Wenyu, vice chairman and secretary-general of China Bicycle Association, said that based on the survey of travel data in eight cities including Beijing, Changsha and Chengdu, about 30 out of every 100 trips made by urban residents in China were completed by "two-wheel trips", and the "two-wheel trips" around the track stations in China accounted for more than 20% of their total trips.
Bike-sharing’s coverage can not be ignored. According to the cycling data of Meituan, the cycling time of users in bike-sharing increased by more than 6% year-on-year, and the cycling time and mileage in super-large cities such as Beijing, Shanghai and Guangzhou increased by more than double digits year-on-year.
Has bike-sharing hit the cycling market? The industry believes that the demand scenarios and application scope of bicycles are different. "bike-sharing mainly solves the problem of short-distance travel and connecting travel within three kilometers. I don’t think bike-sharing will have much impact on sports bicycles, because the people and demand scenarios are different. " Zhou Fuyuan analyzed.
"bike-sharing has the scope of application of cycling, and the consumer groups are mainly traveling. The main appeal of cycling is physical exercise and leisure and entertainment, and the two can complement each other. " Zhang Yi said.
In recent years, many cities are also speeding up the construction of special pavements suitable for walking and cycling to protect cycling.
Beijing continues to improve the slow-moving system of urban rivers and lakesides, and promotes the connection of 100 kilometers of Chaoyang greenway; Combining natural resources with cultural and historical resources, it is planned to build 21 cycling routes of "Walking in Beijing" during the year, and provide bicycle stations, sightseeing maps and other services to actively create a pleasant environment for cycling.
Guangdong has made it clear that all counties (cities, districts) should build more than one demonstration section of "slow-moving system" and 1-2 landscape nodes to build an interconnected green and beautiful ecological network.
Recently released "Special Comprehensive Transportation Plan for the Yangtze River Delta Ecological Green Integration Development Demonstration Zone" mentioned that by 2035, the mileage of scenic roads, backbone greenways and blue roads in the demonstration zone will be no less than 300 km, 700 km and 200 km respectively.
Recently, Kunming has released four theme cycling routes, namely, the best scenic cycling route along Dianchi Lake, the night view cycling route in Kunming, the most fashionable punching cycling route in online celebrity of CityRide, and the cycling route of museum communities around Cuihu Lake, to promote low-carbon transportation modes and call for civilized cycling and standardized parking.
Cycling culture and urban sustainable development go hand in hand. "In the past, there were many motor vehicles on the road, and people and cars were mixed, so the safety of cyclists could not be guaranteed. Building a slow lane will make people more willing to choose cycling as a way of travel. This also provides bicycle companies with business opportunities and opportunities to lay out the market. " Zhang Yi said that with the improvement of residents’ consumption level and the popularity of sports, health and environmental protection concepts, the domestic high-end bicycle market will usher in greater development in the future.
作者 admin发布于 分类 hanzhen
Developing new productive forces and promoting high-quality development of agriculture
Agriculture is the foundation of a country and a strong country. In the new era, our Party attaches great importance to the work concerning agriculture, rural areas and farmers. On the basis of the work since the founding of New China, especially since the reform and opening up, we have solved the problem of feeding more than 1.4 billion people with limited resources, and all farmers have got rid of absolute poverty and entered a well-off society in an all-round way. The great achievements in the work concerning agriculture, rural areas and farmers are universally recognized. At present, China’s agriculture has entered a stage of high-quality development. General Secretary of the Supreme Leader pointed out: "Developing new-quality productive forces is an inherent requirement and an important focus to promote high-quality development". It is of great significance to accelerate agricultural modernization to promote the high-quality development of agriculture and the continuous progress of agricultural productivity with the development of new quality productivity as the important focus.
The workers, materials and objects in agriculture are undergoing profound changes.
Agricultural modernization is a dynamic evolution process, which is essentially the continuous development and improvement of agricultural productivity. With the new round of scientific and technological revolution and the in-depth development of industrial transformation, profound changes are taking place in the laborers, labor materials and labor objects in China’s agricultural field.
In terms of workers, with the deep integration of information technology and biotechnology with agricultural production, agricultural workers who can skillfully use "new farm tools" such as mobile phones and smart devices are becoming the most active and dynamic factors to promote agricultural modernization. They are increasingly using intelligent agricultural equipment, changing the traditional agricultural labor pattern and promoting the transformation of agricultural production from labor-intensive to technology-intensive.
In terms of labor materials, the rapid development of new agricultural labor tools, such as drones, agricultural machinery and modern facility agriculture, has promoted more intelligent agricultural production management, making agricultural labor materials no longer limited to traditional farm tools and simple biological materials; Biological feed, biological fertilizer, agricultural vaccine and degradable agricultural film are gradually replacing traditional feed, chemical fertilizer, pesticide and agricultural film, which can reduce the negative impact of agricultural production on the ecological environment and improve the quality and competitiveness of agricultural products.
In the aspect of labor object, conventional animal and plant varieties are improved and cultivated through biological breeding technology, and the source of crop species is constantly jumping in the direction of high yield, high quality and stress tolerance; Relying on intelligent equipment to carry out agricultural production, the constraints of natural resources such as land are decreasing, expanding agricultural production space and technical boundaries, and giving birth to new labor objects.
The leap of new laborers, new labor materials, new labor objects and their optimized combinations can not only greatly increase crop yield per unit area and agricultural total factor productivity, but also give birth to new industries, new models and new kinetic energy for agricultural development, providing strong impetus and support for high-quality agricultural development.
The foundation and conditions for developing new quality productive forces and promoting high-quality agricultural development have been continuously improved.
At present, the foundation and conditions for developing new quality productive forces and promoting high-quality agricultural development in China are constantly improving.
The digital village strategy was implemented in depth. China has deeply grasped the application of information technology in the economic and social development of agriculture and rural areas and the general trend of improving farmers’ modern information skills, vigorously implemented the digital village strategy, accelerated the deep integration of modern information technologies such as the Internet of Things, geographic information and intelligent equipment with rural production and life, deepened the innovative application of big data in agriculture and rural areas, and established a new spatial and intelligent rural statistical information system. In this process, we insist on urban-rural integration, innovate the system and mechanism of urban-rural information integration development, guide urban network, information, technology and talents to flow to the countryside, and promote the rational allocation of urban and rural elements. At present, China’s rural information infrastructure has been accelerated, modern agriculture with online and offline integration has been accelerated, and the rural information service system has been accelerated.
Artificial intelligence technology is widely used. Artificial intelligence is a strategic technology that leads this round of scientific and technological revolution and industrial transformation, and it has a "head geese" effect with strong spillover drive. Accelerating the application of artificial intelligence in agricultural production and management can promote the automation and intelligence of the whole agricultural production process and expand the space and possibility of development. In practice, artificial intelligence technology has been widely used in the field of agricultural production in China, and the quality detection and control of agricultural products are more accurate and efficient, which greatly improves the efficiency of agricultural production and the quality of agricultural products. In particular, the application of intelligent agricultural robots can not only accurately identify crop diseases and pests and take corresponding control measures in time, but also accurately fertilize and weed, and significantly optimize the agricultural production process.
The market demand is more diverse. With China’s economic and social development and the improvement of the income level of urban and rural residents, the consumption of agricultural products is characterized by personalization and diversification, especially the food needs of ordinary people are more diverse. Firmly grasping this development trend, China has continuously deepened the structural reform of agricultural supply side, established and practiced the concept of big food, built a diversified food supply system, optimized the structure of agricultural products, made great efforts to promote agricultural quality and efficiency, and developed food resources in all directions and in multiple ways. This has also promoted the continuous improvement of China’s agricultural quality and efficiency, and broadened the field of agricultural production space in all directions.
Focusing on improving total factor productivity and accelerating the high-quality development of agriculture
Facing the future, it is necessary to further deepen the structural reform of agricultural supply side, focus on improving the total factor productivity of agricultural production, and continuously improve the quality, efficiency and sustainability of agricultural production. At present, we can focus on the following aspects.
First, strengthen scientific and technological innovation around the formation of a modern agricultural production structure and regional layout that meets the market demand and matches the carrying capacity of resources and environment, increase key core technology research of seed sources, speed up the selection and promotion of independent fine varieties that are urgently needed for production, promote the expansion of biological breeding industrialization, and fundamentally ensure national food security. Second, accelerate the popularization and application of green and applicable technologies in agricultural production, accelerate the development of agricultural circular economy, promote the application of new fertilizers, promote green manure planting and diversification of straw returning to fields, reduce the amount of chemical fertilizers, and realize a virtuous circle of agricultural production, rural construction and rural life ecology. The third is to focus on the advanced industrial base and the modernization of the industrial chain, promote the postponement of the first production, the connection of the second production and the third production, fill in the shortcomings of the industrial chain, forge the long board of the industrial chain, promote the promotion of the whole link, the value-added of the whole chain and the integration of the whole industry, and enhance the value of the entire agricultural industrial chain. Fourth, focusing on improving the quality of science and technology, vocational skills and management ability, we will intensify the implementation of various rural talent training plans and accelerate the training of leading agricultural science and technology talents and innovative teams. Fifth, closely focus on the changes in market demand, take increasing farmers’ income and ensuring effective supply as the main goal, and promote a better combination of effective markets and promising governments.
To develop new quality productive forces and promote high-quality agricultural development, we must adhere to the party’s rural policy, and the first thing is to adhere to the basic rural management system. We should adhere to the collective ownership of rural land by farmers, the basic position of family management, and the stability of land in contract relationship. At the same time, based on the characteristics of national conditions and agricultural conditions, the characteristics of agricultural industry and rural areas, we should adhere to the principle of "establishing first, then breaking, and implementing classified policies", step by step and for a long time.
(The author is Dean of China Rural Revitalization Research Institute of Hunan Normal University)
People’s Daily (May 31, 2024, 09 edition)
Roewe is on fire again. Is it worth buying？
In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. Today we brought this car. So whether this car is a mule or a horse, let’s take a look at its actual performance.
Let’s take a look at the appearance of the Roewe i5 first. The front shape of the Roewe i5 is very simple, and the air intake grille adopts a three-piece shape, which looks very sporty. Paired with headlights, you can see many interesting details from the inside. The car is equipped with LED daytime running lights, delayed shutdown and so on. Coming to the side of the car, the body size of the car is 4676MM*1838MM*1498MM, and the car side looks very simple with large-sized thick-walled tires, which gives people a very dynamic feeling. At the rear of the car, Roewe i5′ s tail line is flamboyant, and the taillights look sharp. Coupled with the unique exhaust pipe, the sense of neatness is vivid.
In terms of interior, the interior looks very individual and the overall visual effect is very distinctive. The steering wheel of the car is well designed, made of plastic material, and the visual effect is good. Take a look at the central control, with a 10.25-inch touch-sensitive LCD central control screen, which makes the interior style impressive, and the overall design of the central control is remarkable. The dashboard and seats are equally eye-catching, and the dashboard of the car presents a simple design style, which is very eye-catching. The car uses leather seats, equipped with functions such as the whole seat down, and the overall comfort is good.
Roewe i5 is matched with continuously variable transmission (CVT) gearbox, with maximum power of 95KW and maximum torque of 158N.m.
Roewe i5 trunk is quite satisfactory in conventional space performance, and there is no problem in daily use. In addition, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.
The Roewe i5 introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. You can learn more about what you like!
Big secret! This is how cross-border fraud groups commit crimes!
After reading the second, I understand! It turns out that cross-border fraud groups commit crimes like this-
Increasingly obvious organization, escalating criminal tools, and overseas crime of black ash production … As one of the most prominent crimes at present, cross-border telecommunication network fraud crime continues to be high, and the criminal activity situation is severe and complicated. Please keep in mind the principle of "three noes and no more" and resolutely do not be a "tool person" of electric fraud!
Original title: "Big Secret! This is how cross-border fraud groups commit crimes! 》
Read the original text
Sanming Audi Q5L Sportback price reduction information! Latest offer 306,900, limited-time special offer
At [Autohome Sanming Promotion Channel], we have exciting news for you! At present, the model is going through a grand promotion, aiming to give back to consumers in Sanming area. It is understood that this offer is unprecedented, up to an astonishing 135,000 yuan, which means that car buyers have the opportunity to own this luxury sports SUV at a more affordable price. The starting price has been adjusted to 306,900 yuan, which is very attractive. If you are interested in the Audi Q5L Sportback, be sure to click "Chatti Car Price" in the quotation form to seize this rare promotion opportunity and make your car purchase dream a reality.
The Audi Q5L Sportback sets the trend with an elegant and dynamic exterior design. The front face features the Audi family’s iconic hexagonal air intake grille, with sharp LED headlights for a strong visual impact. The body is smooth and sculptural, outlining a unique sporty style. The black trim of the side skirt and the sloping D-pillar design give the vehicle a more vivid sportiness. Overall, the Audi Q5L Sportback fuses refinement with power, demonstrating Audi’s unremitting pursuit of luxury and performance.
The Audi Q5L Sportback is dynamic and powerful with its elegant side profile lines. The body size is 4778mm*1892mm*1666mm and the wheelbase is 2908mm, which provides passengers with a spacious interior space. The side design is full and smooth, showing Audi’s usual exquisite craftsmanship. The front and rear tires are 235/55 R19, and the combination of tires and rims highlights its sporty performance, while also providing drivers with good grip and comfort. Overall, the side design of the Audi Q5L Sportback reflects both the sense of technology and the sporty style.
The interior design of the Audi Q5L Sportback reflects Audi’s consistent sense of sophistication and technology. The refined leather steering wheel is ergonomically designed to provide manual up and down + front and rear adjustment functions to ensure the driver’s comfortable grip. The 10.1-inch high definition central control screen highlights the intelligence of the vehicle, supporting multimedia systems, navigation and automatic speech recognition by phone, which is convenient for users to operate. As for the seats, the seat materials include imitation leather and leather, providing front and rear adjustment, backrest adjustment, high and low adjustment, as well as leg rest and waist support, and the front seats are also equipped with heating and ventilation functions to increase the comfort of the ride. The driver’s seat is also equipped with a power seat memory function, reflecting the thoughtful consideration of the driver’s needs. In addition, the distribution of USB/Type-C interfaces in the car is also quite user-friendly, providing passengers with convenient charging and data transmission channels.
The Audi Q5L Sportback is powered by a 2.0T turbocharged engine with a maximum power of 140 kilowatts and a maximum torque of 320 Nm, with a powerful 190 horsepower. This engine, combined with a 7-speed wet dual-clutch transmission, ensures the vehicle’s smoothness and responsiveness during driving.
Overall, the Audi Q5L Sportback has won the approval of Autohome owners for its unique design style and outstanding performance. The owner said that the appearance and color have won her heart, and it is light and powerful to drive, which has become a special gift for her 40th birthday. This is enough to prove that the Audi Q5L Sportback is undoubtedly a reliable choice for consumers who pursue quality and personalization.
How to enjoy the cherry blossoms and wenchuang ice cream in Jingshan Park and Yuyuantan？ How is online celebrity ＂always red＂
"Take a picture of me and this popsicle, and bring the white tower behind." Beijing Youth Daily reporter walked into Beihai Park in the golden autumn and saw a young couple holding Beihai Park Wenchuang — — Lotus ice cream punched in to take pictures.
Online celebrity ice cream introduced by Beijing’s major parks has been a hit. Beihai Park has lotus ice cream, Jingshan Park has peony ice cream, and yuyuantan park has cherry blossom ice cream. online celebrity ice cream has become a sign for young people to play in the park.
Wenchuang ice cream
Become a "new project" for tourists to punch in.
In the past two years, under the leadership of the Park Management Center, Beijing’s major parks have embarked on the IP road of online celebrity, and the old gardens have continuously introduced new selling points. The types of "park cultural creation" have increased from the initial 304 to 4989, which has increased 16 times in three years, and this number is still growing.
The reporter of Beiqing Daily visited several parks, tasted online celebrity ice cream and learned about the sales situation. The first stop came to Beihai Park, where I quickly found Wenchuang Store and bought online celebrity Beihai Lotus Ice Cream. The price of this ice cream is 20 yuan, and the words "Food can’t be saved, punch card refused, etc." are printed on the ice cream box. There are four flavors, one of which features lotus flavor. The extract of lotus is added to the formula, and you can smell the faint lotus fragrance when you open the ice cream package.
In Jingshan Park, the park features peony flowers, and there are four flavors of peony, mango, strawberry and matcha to choose from, one from 18 yuan. Many tourists came here, but the staff explained: "Because of the epidemic situation, in order to try to avoid everyone taking off their masks in the park, this online celebrity ice cream has not been sold."
Finally, the reporter of Beiqing Daily came to yuyuantan park, where the cherry blossom ice cream is the most famous. In addition to online celebrity ice cream, there is also a cherry blossom-flavored soda jointly created by yuyuantan park and Beijing Weier enterprise Arctic Ocean, which is also a must-have drink for tourists coming to yuyuantan park. This drink is a special one in spring. In early spring and March, many Beijing residents can buy this cherry blossom-flavored Arctic Ocean soda in convenience stores and supermarkets at their doorsteps.
Play the "Ying Jing Er" card
Continuously introduce new series and products.
In addition to online celebrity ice cream, Park Wenchuang has also made great efforts to develop new products in terms of fast-selling products. Many foods containing Beijing Park IP are new, which are jointly created with Beijing time-honored brands. For example, the "Peony Pastry Series" launched by Jingshan Park has become a hot-selling product in spring, which includes peony red bean cakes, peony rich cakes, soft cakes and flowers cakes with different tastes.
Park Wenchuang also focuses on the "Ying Jinger" card. Miao Xiangliu, Director of Service Department of Park Management Center, introduced that in recent years, municipal parks have mainly launched a series of cultural and creative products and garden experience activities, such as China garden theme products, holiday creative new year’s goods, and handwritten letters from four seasons plants. In the past three years, the types of "park cultural creation" have increased from the initial 304 to 4989, and new series and products have been continuously introduced in every theme activity and every garden time.
Let Park Wenchuang become
Part of people’s daily life.
During the visit, the reporter of Beiqing Daily found that "Park Wenchuang" is more difficult to buy. Take Beihai Park as an example, there is only one Wenchuang store selling online celebrity ice cream in the park. The reporter of Beiqing Daily asked about the small shop set up along the lake. They said, "We can’t sell lotus ice cream here." On the one hand, this franchise protects online celebrity ice cream, but on the other hand, it also restricts the sale.
In this regard, the reporter of Beiqing Daily interviewed Hu Yang, a cultural and creative industry person, and put forward his own suggestions for the next development of Beijing Park Cultural and Creative Industry: "Beijing Park Cultural and Creative Industry has developed for many years, and under the influence of Beijing Park IP, it has the potential to become a online celebrity among Beijing residents and even the whole country. Online celebrity ice cream can’t be restricted from becoming an orphan by a single form of sale. Park Wenchuang should be made a part of people’s daily life, and even managed as ‘ Beijing Gift ’ Let tourists who come to Beijing take such online celebrity gifts home, or use the convenience of new logistics to let people eat these Beijing net reds at home. "
In fact, the cherry blossom-flavored soda jointly created by yuyuantan park and the Arctic Ocean is an innovative example. Making Park Wenchuang available everywhere is the best development of Beijing Park IP, making Park Wenchuang enter the homes of ordinary people and making online celebrity products a real fast-selling product.
Wenhe photo/reporter Chloe Wang
Overall planning/full estate
Tik Tok’s Dream on! Jingjing ended strongly, and the micro-short drama market ushered in the ＂number one player＂!
On the 25th of this month, Tik Tok, Didi, and Zhenledao jointly created a boutique miniseries "Dream on! Jingjing officially ushered in the end. As the first boutique miniseries produced by Tik Tok, Dream on! Jingjing was immediately sought after by users all over the network after it was launched. After only 48 hours of broadcasting, the number of related topics was over 100 million. By the end of the series, the number of main topics was 720 million, the number of feature films was over 110 million, and the total number of official shakes was over 290 million, making it the first phenomenon-level miniseries this year.
With the rise of online content and the popularity of users’ fragmented drama-chasing mode, since last year, various platforms have laid out mini-short drama tracks, and Tik Tok even called mini-short drama "tomorrow’s drama series". This time, with the help of "Dream! Jingjing’s entry into the mini-short drama market is not only a reflection of Tik Tok’s initiative to adapt to the needs of Internet users as a short video platform, but also an inevitable requirement for Tik Tok to move closer to upstream production from the middle and lower reaches after establishing a perfect entertainment marketing ecology. With "Dream on! Jingjing, Tik Tok will also launch 30+ S-class boutique miniseries this year to promote the development of the entire miniseries market with high-quality content.
"Dream on! Jingjing ended in high heat.
In the picture, Jingjing, who was dumped by her ex-boyfriend, is moping alone. At this time, the voice of live delivery in Li Jiaqi came from the mobile phone: this blind box of love can make lovelorn girls get an unprecedented love experience … This is Tik Tok’s online miniseries "Dream on! The first episode of Jingjing begins. As the first all-star love hilarious cross-screen miniseries in China, "Dream on! The popularity of Jingjing has soared since its launch, among which 20 male actors of # Jin Jing’s new drama once rose to the first place in the hot search list of Weibo. In Tik Tok Station, 19 topics accumulated on the hot list during the broadcast of the series, with a total of 24 days on the list. Among them, the challenge of boyfriend’s cross-dressing in # Gufeng Blind Box was linked with Chu Qi and many other top experts, and the number of topics played was as high as 2500w W.
In Dream on! After the close of Jingjing, fans from Tik Tok, Weibo, Douban and other platforms can’t wait to start looking forward to the second season. Some fans petition that the original cast can continue to play next season, and some viewers express the hope that the official can launch the same "blind box". In the comments on the closing episode of the twentieth episode, a Tik Tok user said that he happened to be in a lovelorn period just like Jingjing, the protagonist, while dreaming! Jingjing is short in length, but each episode can bring happiness to people. On Douban, after watching the question mark boyfriend played by Yu Jingtian in the last episode, some viewers admitted that "it’s so good to cry": my boyfriend may not be the most perfect, but a plain life can be very romantic.
As the first work of Tik Tok’s mini-drama market, Dream on! There are three important reasons why Jingjing can frequently go out of the circle and gain a double harvest of clicks and word of mouth after it is launched. First of all, it originated from the innovative story of the play, "Dream on! Jingjing revolves around Jingjing, a senior girl. Jingjing, who is in the mood for love, fell into the trough of her life because of lovelorn love. At this time, a "love blind box" with magical functions appeared. Through this product, Jingjing can experience the wonderful experience of falling in love with 20 different types of virtual blind box boyfriends in her dreams.
"Dream on! The plot of Jingjing seems to be unconstrained, but in fact it brings enlightenment to the current urban men and women with humorous style. For example, in the second episode, Jiro Wang, a popular actor, appeared as an "uncle boyfriend", and the handsome appearance of sunshine made Jingjing a "girl fan". However, just when the audience thought that the plot would continue to develop in the direction of "overbearing president fell in love with me", the screenwriter gave everyone a blow. The object of Jingjing’s dream of "uncle love" was actually a greasy and bald middle-aged man, which told the audience that the ideal was full and the reality was very skinny. For example, when she was in love with Hao Fushen, her boyfriend, Jingjing understood that the "little suckling dog" boyfriend she had missed so much actually had a naive side … It was by showing Jingjing’s love experience with different types of boyfriends, "Dream on! Jingjing explains the difference between reality and ideal to the audience, and also discusses various possibilities in urban love, thus gaining the emotional resonance of users and spontaneously joining the drama-chasing camp.
Secondly, Dream on! The reason why Jingjing can continue to be popular is also inseparable from the top production team and luxury card company of the series. This drama is the first self-made mini-short drama in Tik Tok, which is combined with Didi, Zhenledao and other head companies to integrate resources, aiming at creating the first S+ level boutique short drama in the whole network. At the same time, Dream on! Jingjing also invited Liu Ruifang, a 10 billion box-office producer who once created the series "People on a Embarrassed Road" and Dying to Survive, as the chief producer, and the joining of a popular actor such as Jin Jing, Michael Chen, Leon and Jiro Wang made this miniseries even more icing on the cake. Actors also show off their charms in the drama, such as Jiro Wang, who first appeared in the style of long trousers and baldness, Dylan, who showed the style of women’s clothing, and Henry, who appeared in a red Chinese-style chest covering, etc., all of which contributed a lot to the drama and became a hot topic of drama powder. In addition, in the casting, "Dream on! Jingjing also boldly launched KWIN, Yu Jingtian, Saixixi and other newcomers, and their subsequent performances in Youth with You 3 made the audience see more possibilities from them.
Finally, Dream on! The continuous fermentation of Jingjing’s popularity is also closely related to the innovative marketing game introduced by Tik Tok. The play started with the topic of "blind box", which is popular among young people at present, and successfully attracted the attention of the audience. In Dream on! During the launch of Jingjing, Tik Tok also pushed out the popular boyfriend heartbeat list in the station, calling on users to call for their idols, thus unlocking more exclusive tidbits. By the end of the campaign, more than 400w fans had voted, and KWIN ranked first in the heartbeat list with 814,200 votes. In this way, Tik Tok has fully aroused the enthusiasm of users for pursuing dramas. With the spontaneous participation of a large number of users, it has boosted the second fermentation of the reputation of dramas, thus attracting more "tap water" to join the drama-pursuing camp and continuously increasing the exposure for the dramas.
Why does Tik Tok enter the miniseries market?
After years of deep cultivation in the field of film and television publicity, Tik Tok entered the miniseries market for the first time as a newcomer, and launched the first boutique miniseries "Dream on! Jingjing has made a series of remarkable achievements, and Tik Tok chose to enter the miniseries market at this time, which, in my opinion, has four advantages.
First of all, it comes from users’ demand. According to the Research Report on the Development of Network Audiovisual in China in 2020, the number of short video users in China has reached 818 million, accounting for a rising proportion. According to the White Paper on Entertainment in Tik Tok in 2020, users’ demand for quality content is increasing, and women account for 59% of the users who pursue dramas in Tik Tok, becoming the main audience in the drama market in Tik Tok. On this basis, it is just the right time for Tik Tok to enter the miniseries. According to the list of the first batch of Tik Tok miniseries released by Tik Tok in 2021, it can be seen that these works mainly focus on love, sweet pets and other themes, which can accurately locate the users in the circle and also play an important role in laying the foundation for Tik Tok’s layout in the miniseries market.
Secondly, Tik Tok’s choice to enter the miniseries market actually coincides with the current development trend of content. Since 2012, various platforms have launched a series of short drama prototypes, such as "diors man" and "Best Lady", which have given birth to rich soil for the development of short dramas; With the popularity of short video platforms in recent years, users’ demand for high-quality mini-short plays is also increasing. At this time, entering the mini-short play market can be said to be the embodiment of Tik Tok’s compliance with the development trend of content. As the head short video platform in the industry, Tik Tok’s participation will also effectively boost the development of high-quality mini-short plays.
In addition, this year, the competent authorities further clarified the production standard of "network miniseries", which means that the brutal growth of miniseries in the past is expected to change. On this basis, Tik Tok also actively responded to the management requirements of the competent authorities. After officially entering the boutique miniseries track this year, Tik Tok formulated and published a unified standard for miniseries that meets the requirements of the Tik Tok platform, including four indicators: single episode of 1-5 minutes, more than 12 episodes, vertical screen and comprehensive duration of more than 24 minutes. With the first miniseries "Dream on! With the launch and popularity of Jingjing, Tik Tok is also expected to assume the role of the founder, and promote the development of the mini-short drama market towards maturity and standardization.
Tik Tok platform has a natural advantage in entering the mini-short drama market. On the one hand, Tik Tok has a huge user group. At present, DAU in Tik Tok has exceeded 600 million. For a long time, the platform has accumulated a large number of drama-chasing groups, cultivated users’ drama-chasing habits, and has already possessed the soil for incubating miniseries; On the other hand, Tik Tok has been deeply involved in the field of film and television publicity for many years, and he can accurately grasp the user’s interest points. However, the miniseries are concise in plot and compact in rhythm, which is highly consistent with the consumer psychology of Tik Tok users. According to the "2020 Tik Tok Entertainment White Paper", the amount of story content submitted by Tik Tok Platform is as high as 5.9 billion, and the penetration rate of consumer users is 93%. Driven by the dual needs of users and the development of the industry, the development of boutique micro-short drama business in Tik Tok can be described as a natural thing.
30+S-level boutique miniseries throughout the year
What signals did Tik Tok release to the industry?
Dream on! Jingjing, Tik Tok has laid a solid foundation for entering the micro-short drama market. In this year, Tik Tok is expected to produce 30+ S-class quality mini-short plays. In its first batch of films, in addition to Dream! In addition to Jingjing, it also includes Don’t be afraid, fall in love! "Nanxiang Technical School", "The Moment of Stars" and "Why do you want to celebrate the New Year? ! There are 5 mini-short plays, etc., which meet the viewing needs of different audiences with various types of works. As a newcomer to the miniseries market, what kind of business logic is behind the layout of miniseries market in Tik Tok, and what signals are released, which are all the concerns of the whole industry.
After years of deep cultivation in the field of entertainment content, Tik Tok has accumulated rich experience. From the initial announcement and production of comprehensive film and television content to the self-made miniseries, after establishing a perfect entertainment marketing ecology, it is the general trend to move closer from the middle and lower reaches to the upstream production end, and entering the miniseries market can also promote the diversification of Tik Tok’s entertainment ecology. Dream on! Tik Tok will gradually become a co-creator of entertainment content, starting with fine miniseries such as Jingjing.
With the launch of more fine miniseries, Tik Tok will also promote the coordinated development of the whole industrial chain and achieve a win-win situation. According to the White Paper on Entertainment in Tik Tok in 2020, in the 30+ S-level boutique miniseries planned to be launched in 2021, Tik Tok will carry out in-depth cooperation with head film and television production companies such as Zhenledao, Huayi Chuangxing, Tangren Film and Television, and head brokerage companies such as Wow Wow, Lehua, and cooperate with IP parties such as tomato novels to push miniseries into a batch and systematic development mode. This signal released by Tik Tok means that the platform has been laid out in advance in terms of IP supply, content quality and star lineup, and by integrating the advantages of the platform and multi-party resources, copyright owners, content producers and platforms can achieve multi-win results.
In addition, in the era when content is king, fine miniseries are becoming the core driving force of Tik Tok’s content consumption. With the launch of more fine miniseries in the future, it can also feed back the development of the platform-on the one hand, it attracts more users with good content internally, improves the user retention rate and effectively helps the growth of platform users; On the other hand, fine miniseries are easier to get out of the circle, which in turn can increase the volume of the platform and enhance the brand image of Tik Tok.
With the launch of the next 30 +S quality mini-short plays, I believe Tik Tok will soon become an innovator and leader in the market, and be promoted from a newcomer to the "number one player" in the mini-short play market.
— THE
Ministry of Industry and Information Technology： EU countervailing investigation will seriously disrupt the global automobile industry chain
China news agency, Beijing, November 14 (Reporter Liu Yuying) The European Union launched a countervailing investigation on electric vehicles in China in October. The relevant person in charge of the Ministry of Industry and Information Technology of China expressed strong dissatisfaction with this, and said that "this will seriously disrupt and distort the global automobile industry chain supply chain, including the European Union, and harm the interests of European consumers".
In the first three quarters of this year, China exported 825,000 new energy vehicles, up 1.1 times year-on-year, which greatly enriched the global consumers’ choice of car purchase, and boosted urban transportation to accelerate the green and low-carbon transformation.
According to the person in charge, as of the first half of the year, China automobile enterprises have invested and set up factories in more than 10 countries and regions around the world, and power battery enterprises and key materials enterprises are also accelerating the overseas cooperation layout, which has injected strong impetus into the development of global new energy automobile industry. China is deeply involved in international standards cooperation. Up to now, 35 new energy vehicle standards in China have been adopted by many countries and regions.
Automobile industry is a typical global industry, which can not be separated from the division of labor and efficient cooperation of enterprises in various countries. The person in charge said recently that the rapid development of China’s new energy automobile industry benefited from the global cooperation of technological innovation and the international cooperation of industrial chain and supply chain, and also injected a strong impetus into the green and low-carbon transformation of the global automobile industry.
"China-EU automobile industry cooperation has a long history, and they have formed extensive common interests with each other. All major European car companies have factories in China, and China has become the largest overseas market for many European car companies. The implementation of countervailing investigations by the European Union is neither in line with the international trade rules of the World Trade Organization (WTO) nor supported by sufficient evidence. Fair trade ’ The fact that a famous bank protects its own industry will seriously disrupt and distort the supply chain of the global automobile industry chain, including the European Union, and harm the interests of European consumers. " The person in charge said.
China’s Ministry of Industry and Information Technology suggested that the EU should listen to the voices of the industry extensively, support the industries of both sides to jointly maintain the stability of the supply chain of the automobile industry chain and better work together to meet the challenges of global climate change. China will support the breakthrough of technological innovation, promote the coordination of standards and regulations, strengthen the guarantee of factor resources, promote the interconnection of infrastructure, and promote the stronger, greener and healthier global development of the automobile industry. (End)
Oscar Film Handbook： The Dark Hour has a dull script and full performance.
1905 film feature On the occasion of the 90th anniversary of the Oscars, 1905 Film Network and China Film Report, together with 12 senior film critics, launched the Oscar Film Handbook, which will give the most authoritative rating and comments on the nine masterpieces nominated for the best films this year.
This manual can let fans of all departments know for the first time the status of these films in the hearts of professional film critics. I hope to attract more fans and join the annual film festival.What fans are worth looking forward to is that at 7:00 on March 5, 2018, the 1905 movie network will broadcast the grand occasion of the Oscar ceremony live, which is the best gift for fans and also a feast for the giants of the film.
Rule: The Oscar Film Handbook invites 12 senior film critics to rate the nine films shortlisted for the Oscar for Best Film. Each short-listed film is divided into seven items: directing technique, script, art direction, photography, editing/sound effect editing, soundtrack/sound effect editing and performance, with a score of 5 points for each item and a total score of 35 points.
Director: joe wright
Screenwriter: Anthony McCarten
Starring: Gary Oldman/kristin scott thomas/lily james/Ben Mendelsohn
Type: Plot/Biography/History
Producer country/region: UK/USA
Language: English
Chen Shiya, Executive Editor of Global Screen:
Nowadays, it is rare to see a classic and neat but not boring biographical film of the times. From Churchill’s more than 30-day experience of being elected as the British Prime Minister at the darkest moment of human destiny, he not only excavated the historical past that most audiences were unfamiliar with, but also told a gripping story about the dispute between the "main battle" and the "main peace" of British politicians with a narrative full of suspense. Gary Oldman, one of the most outstanding acting actors in the world today, under the realistic special effects makeup, vividly interprets Churchill’s courage and charm as a leader at the critical moment of life and death by listening to his voice but superb performance, which can be said to hold up most of the highlights of the film, and the Oscar for Best Actor is just around the corner.
Sai ren film critic:
The slightly colorful passage, which is also the most naive part of the whole film, is that Churchill shared hatred with the people in the subway. How much public opinion can lubricate the war machine is a big topic worth discussing. The film takes an evasive attitude towards the word profound. Fundamentally speaking, this is a very dry film.
Zhou Liming film critic:
It can be called a companion piece of Dunkirk, and it is also a superb profile piece (not necessarily a biography, because it only focuses on a short period). The texture of the film resembles antique furniture, which is deep and full of internal force. The biggest highlight is Gary Oldman’s performance, which is simply Churchill’s soul. Every cell is a play.
Zeng Nianqun, Executive Editor of Youth Film Handbook:
Although it is an Oscar-style biographical film, the film technique is retro and not fashionable enough, but it still successfully creates a great leader who runs counter to his colleagues in the establishment school and finds strength among the civilians. Film editing, directing, acting and other aspects have played a higher level, and it is a film that infects the audience as a whole.
Huang Zhuo Sina Entertainment Film Group Leader:
Churchill’s monologue can also be regarded as a "prequel" to Dunkirk. In the face of the national crisis, the consultation and operation within the regime is the best place for this film. Gary Oldman’s interpretation of Churchill deserves an Oscar statuette.
Editor-in-Chief of A Lang Movie Magazine:
At the beginning of the film, Chamberlain, who advocated appeasement policy, was kicked off the historical stage, and at the end, Churchill’s famous speech, "We will fight to the end, we will fight in France, we will fight in the ocean, and we will fight in the air with increasing determination and strength … …” The structure has achieved a perfect closed loop, and the atmosphere is the same, but the mental state is completely different.
This is a classical film, which strictly abides by the three principles of the play from its structure to its emotional ups and downs. Therefore, many people will think that this is a particularly well-behaved film, far from the escape of contemporary movies.
But this is a very, very exquisite movie.
In terms of photography, the secret words of the film were strictly observed. In addition to the dark suit, there are dim lights in the corridor and the shadow of sunshine in the office. Churchill’s bedroom was also covered by thick curtains, and the occasional outdoor play was also gloomy and rainy. This is the climate characteristics of Britain, and it is also a portrayal of the mood of the characters in the play, and it is also the presentation of the atmosphere of public opinion and the lingering sense of oppression at that time.
Gary Oldman’s performance, praised by countless people, deserves such great praise. His best performance is not the burst of strength, but the details, such as the eyes looking up from the frame, splashing saliva, vague pronunciation and wheezing. This is his tough truth and the reason why he changed history.
Gary Oldman’s performance didn’t show how tough and fearless this hero was at a critical moment in history. What he showed was Churchill’s weakness, fear, hesitation and irritability. The great move he made was to repeatedly deny the decision he had to make after struggling. He defeated himself and was defeated by all mankind.
Yabo gun draft：
The Darkest Hour is a biographical film adapted from a real event, which is loved by the Oscar judges. Churchill led the audience into the critical moment of World War II in do or die, and reproduced the decision made by Churchill and the whole UK to change the world. Gary Oldman plays Churchill, who is far from his own image, by means of special effects makeup. What he pursues is the restoration of spiritual temperament, which is undoubtedly the highlight moment of Odeman’s performance career.
Deputy Editor-in-Chief of Content Department of Laoyang Time Network:
It’s not just a joke to call The Dark Hour a prequel to Dunkirk. There is a wonderful connection between them. "Dunkirk" focuses on describing the psychological reaction of soldiers and people at major historical juncture, while this film focuses on showing the decision-making background of leaders at major juncture.
Gary Oldman’s interpretation of Churchill is vivid. There is no need to repeat his wonderful acting skills, but the performance of director joe wright is amazing. The plot is concentrated in the timeline of several months, and the beautiful lens language and smooth editing rhythm connect many characters and events in series. Churchill’s contact with the masses in the subway is similar to a stroke of genius. It may be a bold imagination to promote the plot, and it also gives an answer to the difficult problem of "whether the course of history is the decision of great men or the influence of popular will".
Editor-in-Chief of Xiaotuo Iqiyi Film Channel:
A neat, academic, classicism biographical film, which seems to be tailor-made for the Oscar, is a perfect match. Together with Dunkirk, it has become the two sides of the story of World War II. Photography and performance are the highlights. Gary Oldman’s performance has the aura of locking in the best actor in this Oscar in advance.
Red fish film critic:
If "Dunkirk" shows the audience the life and death of hundreds of thousands of young people on the vast beach where the sea and the sky meet, then "The Dark Hour" is in a cramped indoor space, which gives us a glimpse of the survival of the whole free Europe decades ago.
Director joe wright still keeps the narrative style of "Pride and Prejudice" and "Atonement" in which the undercurrent is hidden under the stagnant water waves, and strives to truly restore history, but also creates real little faces with the lens, as if to explain to us that the power to change a country’s destiny can only come from the people forever.
Gary Oldman, a British actor, gave a cutting-hair-washing-pulp-like acting skill this time. Although the level of special effects and makeup is amazing, it really makes us believe that this face on the screen is Churchill’s, but it is still a soul that he described with his eyes and body language that is sometimes firm, sometimes fragile, sometimes sly and sometimes tired, and that is as ordinary as each of us, but it is extremely great.
Cui Ting Film Critics:
Gary Oldman’s performance is textbook-level, and the film is completely supported by his performance. How can a British prime minister stick to himself when he is facing an incomparably powerful German army and dealing with the Dunkirk retreat and internal and external difficulties? The film emphasizes faith and courage, and the performance is superb, almost locking in this year’s Oscar for best actor.
Gary Oldman belongs to the kind of actor who sinks down to acting, even a small role can shine. This time he plays Churchill. Odeman is very thin, so he needs special effects makeup to play the burly Churchill, wearing a silicone mask and getting fat. Just like in Andy Lau’s Slimming Men and Women, the thin man becomes fat. However, the present makeup technology is so exquisite that it is difficult to see that Churchill is a standard actor without debunking it. Therefore, in the Oscar Awards in 2018, the Best Makeup Award of Dark Hour may not have run away.
International Senior Editor of China Film Report by Qi Zheng;
The Dark Hour keeps the pride of academic films, which can be impeccable in photography, soundtrack and editing, and is also just right in artistic processing. It does not destroy the film’s heavy sense of history, but injects the surging expressive force of film art into the film, allowing the audience to be in the dark hour and find the light of victory here. The excellent overall control of the film didn’t make Gary Oldman play a one-man show. If this film is an exquisite afternoon tea cake of the British royal family, Gary Oldman’s performance is the gorgeous cherry embellished on it.
Jiang Wen： After 70, the audience couldn’t understand ＂The Sun＂ and were happy to try the New Year film.
BEIJING, Sept. 29 (Xinhua)-After the carpet publicity of the new film The Sun Also Rises, at the end of September, the director Jiang Wen, who returned from Hong Kong, finally recovered from the uproar. In his "Joy" studio at the east gate of the Forbidden City, Jiang Wen accepted an in-depth interview with the program Phoenix Extraordinary Road, a new phoenix media.
The box office was not high, and the audience shouted and couldn’t understand it. Obviously, this reality didn’t stimulate Jiang Wen. Sitting in his most familiar studio, he still blinked symbolically, and he was still the radiant Jiang Wen. In fact, he doesn’t think that this "flirting" with the audience has failed. On the contrary, many viewers are "intoxicated" and can’t forget it if they want to. He jokingly said that the current situation is exactly what he wants to see. "The Sun is a fire reconnaissance, which shows me the mentality of the current social crowd."
Jiang Wen said that he actually loves life, eats well and sleeps well, and is not as tough as everyone thinks. "I can’t be anxious. Being anxious is not a good attitude. When I was young, I was always anxious with others." He even bluntly admired Chris Lee, calling her the Li Tiemei of the new era, and "Fast Man" is a good thing, because "even nannies love to watch it".
This is a Jiang Wen who is still "energetic". He believes that "strong imagination creates reality" and thinks that director China should abandon the route of blockbusters and stubbornly pursue his own accent. This is a changing Jiang Wen. He has become high-profile, open and secular, and doesn’t mind playing the role of "fashion man" in various magazines to boost the box office.
The director who only directed three films, but created a strong "personal accent", intervened in the secular world and made peace with it in a softer and more reasonable way when middle age came, in order to fly higher and higher in imagination. He has more possibilities.
Responding to "I don’t understand": "The Sun" is intoxicating. After 70, people really have obstacles in watching movies.
The "atypical" success of Sunny Days and The Devil Comes has made people realize that Jiang Wen’s imagination and narrative style are different from those of any director, and gained great reputation. The new film "The Sun Also Rises", a personal dream work, made the audience shout "I don’t understand". Jiang Wen responded by saying that according to his own observation, "infatuation" is the main reaction of the audience. "In my view of film, I forget it halfway through it. I don’t think it can be called a good movie. No one who has watched The Sun at present can forget it. "
Is there a misjudgment of the taste of the current mainland audience? Jiang Wen denied it. He said that the audience was really crouching tiger, hidden dragon. At present, the audience’s various statements made him very happy. "This is called controversy. Controversy shows that everyone is involved." He even joked that "The Sun" was his own fire reconnaissance. "Through this fire reconnaissance, I probably know what the audience is like now. It is richer than I expected, very high, naive and very naive, and those who twist the bar are very extreme and wide-ranging."
The only thing that Jiang Wen can’t understand is that it is almost impossible for the post-80s, post-90s and even post-60s people to accept The Sun, but the post-70s people "can’t understand it". He guessed that this generation has neither the purity of the post-generation nor the reserve of the previous generation, and it is this "embarrassment" that caused the obstacles to watching movies. However, he doesn’t mind, "take a train and a car, ride a bike, whatever. You don’t have to fly. A movie will definitely not be caught in the net."
"The Sun" didn’t win the prize. Jiang Wen: "A film that doesn’t hurt people’s self-esteem is easy to win the prize."
"The Sun" entered Venice with a high profile, but returned empty-handed. Many people speculated that Jiang Wen would be depressed. Jiang Wen laughed at this. "Just like going to war with you, how can you not die?" Film Festival? I think it is a fair, which can make things more lively. At that time, they asked me, and he said, what if you don’t get one? I said it was more lively, so why not? We can talk about this, it doesn’t matter. So now I think the situation is the best. You don’t have to make a mess, just shave your head, and it’s very cool to shave with one knife. I think this situation is also quite good. "
Jiang Wen, a former judge of Cannes Film Festival, also revealed his experience. He said that the Cannes Film Festival stipulated that the best film and the best director could not win prizes at the same time, but he and the judges just broke this "heaven rule". Speaking of what kind of films are easy to win prizes, he said meaningfully, "Anyway, films that don’t hurt people’s self-esteem are easy to win prizes."
Comment on China blockbusters: No blockbusters in China are American patents.
Jiang Wen uses "accent" to define the existence value of a director. As a director with a strong accent, he appreciates directors Stephen Chow and Wong Kar-wai who have unique accents. He said that China’s film industry is now in the stage of rural urbanization. "I think it is precisely the time when we have the opportunity to speak with different accents and let everyone watch it fully.".
Speaking of the wave of "blockbusters" in China in recent years, Jiang Wen thinks that there are no blockbusters in China. "If you don’t have a film machine and a film industry, how can there be blockbusters?" Let Americans shoot blockbusters and commercial films. "What do you call Transformers? Don’t say that China people can’t shoot it, and it can’t be filmed anywhere except the United States. There’s no need to feel inferior. Can I shoot in Japan? Can the whole EC shoot? Africa, Oceania, can’t shoot, just this place in the United States. It has more than 100 years of film accumulation, where filmmakers all over the world have accumulated. I am also very willing to succeed in China. Dreams are ok, but they don’t shine into reality! "
"Change" Jiang Wen: "I have been making up lessons for seven years and I am desperately mature."
Some media said that before The Sun, Jiang Wen gave people the impression that he was domineering, lofty and difficult to cooperate. When The Sun came out, Jiang Wen seemed to suddenly become amiable. He played a "fashionable man" in various magazines with unusual high profile, and even showed his love and affection with his wife Zhou Yun on various occasions. After the media’s "indiscriminate bombing", Jiang Wen said that the bombing was not enough. "We lack air support, and now we are basically infantry. Air support is to turn the whole street and TV into advertising signboards or something. I think that’s right. " No wonder he envied Zhang Yimou for having Zhang Weiping as a good "propagandist".
Nowadays, Jiang Wen has to directly face many specific affairs other than movies, and even be responsible for the box office of his own movies, so he said, "I can’t be anxious. Being anxious is not a good attitude. When I was young, I was always anxious with others." He said, "when you go to the United States, you see many people are older children, and his society allows him to do so." When you are 40 or 50 years old, you are out here, and I almost got out several times, just because I matured late. Therefore, I have to make up lessons in these seven years and try my best to mature. "
"Open" Jiang Wen: Appreciating Chris Lee and "Fast Man" are willing to try New Year movies.
Jiang Wen is by no means so inaccessible or "awkward" as the outside world imagined. In fact, his attitude towards new things is quite open. He has a special affection for the post-80s young people. In the conversation with the staff after the interview, he modestly exchanged his views on "The Sun" and specially left an email address for everyone to recommend good movie ideas and literary works to him.
What is even more surprising is that he even revealed in the program that he likes Chris Lee. "Li Tiemei was Chris Lee at that time!" As for the "fast man" who represents pop culture, Jiang Wen also feels good, because the nanny at home likes to watch it. "Our aunt wants to see it, and she doesn’t cook. She said she wants to watch the fast men’s final. I said, I cook and I wash the dishes. I think they are so happy. They are so happy! This is good. People are very involved, very active and very independent in intervening in people they want or like. This is good. "
He Dong, the host of "Extraordinary Way", asked in the program, is there any problem with making a New Year film with the second part of "The Sun" which is super hilarious? I didn’t expect Jiang Wenlian to say "yes" and "how nice". "I’m actually very good at making movies that make everyone happy from beginning to end. In fact, the devil has been having fun." It seems that director Xiaogang Feng will have an opponent in the future.
Editor: Li Dan