* * Lectra and Volvo Technology: Does Lectra Automotive Technology originate from Volvo? What is the difference between the two? **
In recent years, the performance of China automobile brand Lexus in the automobile market has attracted wide attention. Many people are interested in its technical relationship with Swedish automaker Volvo. This paper will deeply discuss whether the Lexus automobile technology originated from Volvo and the difference between them.
* * The relationship between Lectra Automotive Technology and Volvo * *
Link Auto is a joint venture between China Geely Automobile Group and Volvo Car. In 2010, Geely acquired Volvo Cars, which laid the foundation for the development of Lectra automotive technology. Lectra adopts Volvo’s CMA(Compact Modular Architecture) platform, which is the core of the technical contact between Lectra and Volvo.
* * Similarities and differences at the technical level * *
Although Lectra adopts Volvo’s CMA platform, there are some differences between them in other technical aspects. The following are some key technical comparisons:
||| Lexus Auto | Volvo Car |
| — | — | — |
| * * Platform * *| Using CMA platform | Using CMA and SPA platform |
| * * Engine * * | Mainly adopts turbocharged engine | Provides a variety of engine options,Including turbo, hybrid and pure electric |
| * * Safety Technology * *| Adopt some safety technologies of Volvo | Have advanced safety technologies, such as urban safety system and driver assistance system |
| * * Interior design * *| Modern and scientific, but different from Volvo | Known for its Nordic minimalist style, it pays attention to materials and craftsmanship |
| * * Positioning * *| Pay more attention to cost performance and young consumers | Position high-end market, pay attention to brand and driving experience |
* * Market Positioning and Consumer Groups * *
The market positioning of Lexus is different from that of Volvo Cars. Link pays more attention to cost performance, and the target consumers are mainly young consumers. Volvo Cars is positioned in the high-end market, and its consumer groups pay more attention to brand value and driving experience.
* * Summary * *
Lectra automotive technology originated from Volvo to some extent, especially in the platform. However, there are obvious differences in engine, safety technology and interior design. In addition, the market positioning and consumer groups of Lectra and Volvo are also different, aiming at different market demands. Nevertheless, with its technical strength and innovative ability, Linklater has achieved certain success in the automobile market.