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Interview ｜ Before The Legend of the Condor Heroes hit, he also came to shoot a martial arts film!

Special feature of 1905 film network How long has it been since I saw a real martial arts movie on the big screen of the cinema?After 2017 and 2018, there are few martial arts movies released in domestic cinemas.


The martial arts film that went online on March 8 was originally a movie customized for Cloud Cinema, but it landed in the cinema early on March 2. Li Wei, the director, told 1905 Film Network that after a small-scale film viewing survey, he got a lot of positive feedback from the audience, so he decided to meet the cinema audience first, so that more people could see the film on the screen.


It’s a pity that the total box office of "Stranger Knife" was less than 500,000 yuan after it was released for a week. This movie, which is performed by,,,,,, and so on, should not only have this box office figure.


At present, the lack of popularity of martial arts films in the cinema market is also the main reason. Martial arts films launched at the beginning of the yearArrogant 2Originally planned to go to the cinema, I finally gave up and returned to the online platform. After the broadcast, I still gained wide acclaim from netizens, but unfortunately I didn’t get on the big screen.


The director used to explore the types of domestic martial arts films, but he said that he should not worry too much about the current predicament. "Martial arts films are a major type of China and have cultural characteristics. Thirty years in Hedong and thirty years in Hexi, it doesn’t matter, we are of this type, and we will also shoot martial arts films that are popular all over the world. "


Like Zhang Yimou’s point of view, director Li Wei still believes that martial arts films from glory to decline will be brilliant again in the future, because the audience who like martial arts films has always been there, and the key depends on whether the filmmakers can make good works.


Li Wei, director of "Stranger Knife"


Li Wei, a professional director, had just had the opportunity to write "Eight Minutes in Beijing" at the closing ceremony of the 2018 PyeongChang Winter Olympics with director Zhang Yimou. Later, he was asked by Zhang Yimou to help Zhang Yimou shoot three films with the first assistant director.


"I learned a lot from him. From the’ Taoist magic device’, the level of Tao is to learn his awe and love for movies. The following level is how to shoot a movie better."


Li Wei benefited a lot from the Zhang Yimou crew, and at the same time got to know Zhang Yimou’s behind-the-scenes cast over the years, such as modeling director, editing director Yong-yi Li, photographer Zhongshuo, artist Cui Yaochen, etc. When he wanted to be an independent director to shoot "A Stranger’s Sword", they all came to help and jointly created this brand-new martial arts film.


PART

01


"From the early days of floating around in the bamboo forest, using the sword to plunge into the water to borrow strength, to the realistic style of seeing meat with a knife, with the change of the times and the different aesthetics of everyone, martial arts movies will also change."


In Li Wei’s view, a good martial arts film should meet the needs of the audience and also have its own unique expression. Although there are many difficulties in martial arts films nowadays, this genre still exists. Many production companies and directors are trying to create and break through, looking for the appearance of martial arts films that the audience likes now.


"In the future, and the director, the director seems to also want to shoot a martial arts film called" Knife ". So in fact, martial arts movies have always been there, and everyone is watching what kind of martial arts movie to shoot. "


Li Wei likes to watch martial arts films since he was a child. From Hero to Embroidered Spring Knife, he has always been deeply influenced by martial arts films. "When the road is rough, draw a sword to help each other, and when it’s time to make a shot, I will make a shot. I grew up with such a martial arts spirit and culture."


When he became a director, and it was the first time to make a martial arts film, he wanted to show the martial arts spirit of loyalty to the liver, righteousness and bravery in A Stranger’s Sword. "It is a poetic martial arts with more loyalty. The children in the film are less affectionate, and more brotherly and paternal. We express loyalty in this emotion."


PART

02


One of the main reasons for the decline of martial arts films is that there are too many stereotyped stories. How to tell a more fresh and refreshing martial arts story is a question that Li Wei has been thinking about.


He believes that "The Stranger Knife" has found a difference from other martial arts films at home and abroad — — "The role of selling charcoal Weng has basically not appeared in China’s films. I use a charcoal to tell a story. Tian Anye is like a charcoal. The strange knife in the movie should also have never appeared in the movie before. The knife is like a man, and the strange knife is Tian Anyi, and Tian Anyi is a strange knife, like a shadow. "


Li Wei was delighted to tell a martial arts story with a charcoal this time. "How to restore the environment in which charcoal was produced and manufactured in those years, from the birth of charcoal, through the perspective of charcoal, from outside the city into the city, into the palace, and have a relationship with people in the palace, this process is very interesting."


In the film, Tian Anye, the former head coach of the Mo Dao Army, became a charcoal seller. He is also a symbol of charcoal. "Although he is usually ruthless and really wants to burn, he will ignite himself to warm others."


The film also extended many interesting ideas through charcoal. For example, Qiansun Zhao, a fortune-teller who lived alone with Tian An’s powers, was like a fuse. "With Qiansun Zhao’s fuse, Tian An’s powers were ignited, and Tian An’s powers picked up a strange knife again, which restored justice and helped heaven," Li Wei said.



PART

03


An excellent martial arts film must be "both civil and military", the literary drama should be brilliant, and the action scene is the most important.


The action feature of The Strange Knife lies in the strange knife. At first, the length of the stranger’s knife was 2 meters 1, and the master felt that it was not murderous enough. Finally, the length of 2 meters 6 was set, weighing 40 pounds. Max Zhang, a martial arts athlete, has mastered many weapons, but this is the first time he has played such a big knife, and he has spent a lot of time training for it.


Through this creation, Li Wei realized the difference between martial arts films and martial arts films. Martial arts films like "A Stranger’s Sword" need weapons, so it is very difficult to design.


"What kind of professional attributes, character, and what kind of weapons to take, all action designs are logical." Li Wei revealed that the characters, weapons and fights in the whole movie were all set by a set of logical thinking.



For example, Tian Anye’s strange knife is fierce; Qin Gu’s basic knife is unsheathed, very neat and clean; At the head of Zhang Xuqing, there was pressure from the king of Qi, while at the bottom, there were eyeing deputy heads, who were excluded from each other, so he was relatively flexible, so he designed the long and short knives as his weapons.


Based on this complete set of action logic, before each scene is filmed, the specific how to fight has been designed. The final showdown between Tian Anye, played by Max Zhang, and Zhang Xuqing, played by Geng Le, is the climax of the whole film. Li Wei said that in this scene, "it is necessary to study how to fight broadsword and long and short knives. In fact, it is a spatial distance, and it is a close combat. According to this distance, a set of specific styles of play is extended."


In the last big battle, there was an action competition on one side, and Nie Linger, the widow of Prince Xia Meng, was dancing. "One is dancing, and the other is martial arts. What kind of sparks will collide between dancing and martial arts?" The director hopes to add a little romance and poetry to the film, and cross-edit the two scenes together to present different visual enjoyment to the audience.



A friend of Li Wei called to tell him that his two sons came home after watching the movie and took toy knives as strangers, learning the incantations in the movie and fighting each other.


"Let the next generation of young people see such martial arts movies, and they will be satisfied if they like them." If there is an opportunity, Li Wei wants to continue to make martial arts movies. "Like I was influenced by previous martial arts movies, I will continue to convey the martial arts spirit flowing in our blood and influence the next generation."


QuestMobile2024 cmnet Semi-annual Report

Text | QuestMobile

QuestMobile data shows that as of June 2024, the monthly active users of mobile Internet reached 1.235 billion, up 1.8% year-on-year, which is different from the previous market growth supported by users in fourth-and fifth-tier cities. In the first half of this year, new users mainly came from first-tier cities, which also increased the proportion of first-tier users to 9.3% (up 1% year-on-year), indicating that the trend of people gathering in first-tier cities in the first half of this year was obvious.

The change of people has brought about changes in the use of different fields. Online entertainment, life consumption, education and job hunting, travel, shopping finance and automobile consumption have become "six bright areas". In June, 2024, the number of monthly users in the life service industry reached 865 million, and the average monthly usage time reached 222.8 minutes, up by 4.5% and 4.8% respectively, indicating that the recovery trend of urban life consumption was obvious, especially for local life and film performances, and the monthly life scale increased by 11.1% and 22.7% respectively.

In the field of online entertainment, the monthly users of short videos have reached 989 million; In the field of education and job hunting, the monthly users of educational tools reached 133 million, an increase of 14.5% year-on-year; The total number of users in the field of travel has reached 1.067 billion, and the monthly users of travel tools, flight services, hotel services, train services and car services have increased by 35%, 29.9%, 25.8%, 24.8% and 16.2% respectively. In the fields of shopping finance and automobile consumption, the monthly living scale of the mobile shopping industry reached 1.08 billion, up by 3.5% year-on-year. The rise of banking apps and automobile companies apps is changing the traditional usage mode of these two fields … …

In addition to the above six major areas, in the past year, the AIGC APP industry stood out among all secondary Internet industries, and the industry scale ushered in explosive growth. QuestMobile data shows that in June 2024, the monthly active users of AIGC apps reached 61.7 million, a year-on-year increase of 653.3% (a net increase of 53.5 million). At the same time, in the past year, the number of new users of AIGC was mainly from users in new first-,second-and third-tier cities. Young people under the age of 40 are the core "early adopters", accounting for more than 80%. The instability of early adopters also led to a year-on-year decrease of 23.5% (_) in the average usage time of AIGC industry & hellip; Sticky, sticky, sticky, the important thing is said three times, and it is king to use it!

The other is cloud service and big model service for B-side. Besides traditional AI PaaS and AI IaaS, AIGC apps have been subdivided based on scenes, covering various B-side application fields such as commercial copywriting, office work, digital human/intelligent customer service, commercial audio-visual images, etc. For example, the "shooting" of video scripts, the "Meitu Design Studio" generated by advertising materials, and the "Magic Sound Workshop" dubbed by AI.

At the same time, embedded AI, intelligent shopping guide in the field of e-commerce, intelligent assistant in tools, etc. have been laid out in the head APP of the whole network, which strengthens the convenience of existing users in using the APP, develops more humanized functions, and increases the stickiness of using the APP. For example, Taobao asks for access to the "Tongyi Thousand Questions Model", which has the functions of senior shopping guide, life assistant, gourmet, travel planning, soul writer, etc., and provides users with functions such as product selection, recommendation and itinerary suggestion.

Obviously, this further intensifies the competition intensity of the whole AI application … … How to play specifically? Read the report … …

1. The policy system has been continuously improved, and the infrastructure has been continuously built. The scale of China’s digital economy is booming, and the Internet market traffic has grown steadily. 1.1 In the first half of 2024, the state issued a number of policies around the fields of data elements, digital economy, digital society and smart city construction, which promoted the high-quality development of the digital economy and achieved remarkable results.

Statistics from the National Bureau of Statistics show that from January to May, the operating income of information transmission, software and information technology service enterprises above designated size increased by 11.2%; In the first half of the year, the online retail sales of physical goods increased by 8.8% year-on-year, accounting for 25.3% of the total retail sales of social consumer goods.

1.2 The revenue of emerging digital economy businesses such as cloud computing, big data and Internet of Things has been rising year after year, accounting for over 20% of telecom business revenue in 2023.

1.3 The pace of infrastructure construction in the digital economy has been accelerated, and the network infrastructure and computing infrastructure have been continuously expanded and accelerated, providing strong support for the development of the digital economy.

1.4 Internet market traffic maintained a steady upward trend, with an annual growth rate of around 2.0%.

1.5 At this stage, the increase of Internet users mainly comes from people in first-tier cities, and users gather in high-tier cities.

1.6 The degree of touching the net of the whole network has fluctuated, the monthly average usage time has increased, while the average usage times have slightly decreased, and the user’s concentration on APP usage has increased.

1.7 The number of apps used per capita in the whole network is basically the same, and the proportion of users who use 21-40 apps per month has increased.

QuestMobile data shows that it may be influenced by the continuous increase of a large number of AIGC APP in the past year. The proportion of users who use 21-40 apps per month is higher than that of the same period of last year. In June 2024, 31.1% of users used 21-30 apps, and 21.4% used 31-40 apps.

2. cmnet New Match Point 2.1 The AIGC industry has grown rapidly and has become an indispensable part of the growth of the Internet market.

1 Ⅰ. QuestMobile data shows that 93 Internet secondary industries have experienced a certain degree of traffic decline, with 46.5% of the secondary industries experiencing positive growth, of which 3 have a growth rate higher than 100%, and the high-speed growth industries have become fresh blood injections for the market.

Ii. in the past year, AIGC APP industry stood out among all the secondary industries of the internet, and the scale of the industry ushered in explosive growth.

According to QuestMobile data, in June 2024, the monthly active users of AIGC APP industry reached 61.7 million, a year-on-year increase of 653.3%.

Iii. The growth of AIGC APP industry mainly comes from men, young people under 40 years old, users in new first-tier cities, second-tier cities and third-tier cities.

Ⅳ. Although the scale of AIGC APP industry has surged, there may be some "early adopters" who are not deeply used, resulting in a certain reduction in the average usage time of the industry compared with last year.

2.2 On top of traditional B-end areas such as enterprise services and e-commerce, emerging services such as cloud services and large-scale model services are attracting increasing attention.

I. The B-end business of Internet head enterprises takes basic cloud computing as the underlying infrastructure, and relies on two AI platforms, AI PaaS and AI IaaS, as well as AI universal products, focusing on core scenarios of different industries and delivering various solutions to B-end customers.

Ii. [B-side traffic] AI big model service mainly includes big model development platform, AI light application development platform and agent creation and distribution platform, which are progressive step by step to jointly expand the B-side traffic boundary of the Internet.

Iii Ⅲ. AIGC APP covers all kinds of B-side scenes, involving commercial copywriting, office work, digital people/intelligent customer service, commercial audio-visual images, etc.

3. AIGC APP grabs users with scenes: the monthly active users of AIGC APP industry have broken 60 million, and it has gradually impacted other industries.

3.1 2024 became the first year of development of AI-related applications, and the scale of AIGC APP industry grew rapidly, with the scale exceeding 60 million in June.

3.2 From the existing application scenarios, it can be roughly divided into two major tracks: AI tools and AI social/entertainment; There are both scene-focused apps and comprehensive apps covering multiple scenes.

3.3 With the further development of AIGC APP industry, its penetration into the Internet head industry is obvious, and it gradually begins to have an impact on various industries.

3.4 The head apps of the whole network continue to be laid out in the AI field, and most of them have embedded AI functions, covering intelligent shopping guide, intelligent assistant, intelligent search, intelligent wizard and other functions.

3.5 The trend of AI in the Internet head industry has been significantly strengthened. The APPlication of the head industry relies on its own high-traffic foundation, users’ long-term usage habits, and the platform’s deep understanding of users to further strengthen the attributes of the app by using AI.

4. Industry competition around AI, when all scenarios are gradually AI-oriented, leave it to the market to think.

No matter what form of AI carrier, it has its own advantages, and choosing the right scene and creating a high-quality user experience is the key to success.

5. Online marketing has grown steadily. Brands aim at high-quality content, use hot events, and gain insight into current social emotions to achieve the best marketing effect. 5.1 Online marketing has grown steadily, and the marketing budget has tilted towards effect advertising.

I. The Internet advertising market continued to grow in the first half of 2024, with the steady growth of domestic economy and the acceleration of digital transformation as the main driving forces.

Ⅱ. Mobile marketing remained stable, while the content side promoted big-screen marketing to be active.

Iii. advertising in consumer industry has been tightened, advertising strategy has been more focused on the head industry, and marketing has changed to a more effective direction.

Ⅳ. Optimize the brand launching strategy and tilt the budget to the effect advertisement.

ⅴ. Short video and instant messaging media have gained market share due to their strong social interaction.

ⅵ. In addition to hard and wide exposure, the brand is also supplemented by soft and wide delivery, which subtly occupies the user’s mind.

Overall, it presents the pre-positioning characteristics of promoting soft and wide delivery, which is particularly prominent in the beauty care and household appliances industries.

ⅶ. Domestic brands are also not to be outdone in soft advertising, competing with international brands on the same stage.

In the beauty industry, domestic brands such as Kanshu and Polaiya rank among the top in the soft-wide launch, with the amount of investment exceeding 20 million, especially in household appliances. The top three brands in the launch cost are all domestic brands.

5.2 Hot drama marketing is in full swing, from the content field to the consumption field, the brand aims at high-quality content.

ⅰ. In the first half of 2024, long dramas exploded frequently, and the influence of head works continued.

Ii. The solo dramas on each platform compete in the same file, with multiple types and themes, which satisfies the audience’s content preferences and also drives the brand marketing enthusiasm.

ⅲ. The hit TV series has obvious advantages in attracting gold, among which the cooperation between fast-moving brands is the most active.

Ⅳ. The short drama industry is not only improving its industrial chain, but also maturing its business model, covering advertising cooperation and user payment mode, and expanding into the fields of live broadcast and delivery.

ⅴ. Short plays have become one of the most important forms of entertainment for users. The penetration rate of short play content users on short video platforms exceeds 60%, and nearly 30% of them are deep viewing users.

According to QuestMobile data, the short drama content of Tik Tok and Aauto Quicker platforms reached 474 million and 259 million users respectively, including 132,452,000 and 69,280,000 in-depth users.

ⅵ. For short dramas on short video platforms, the number of women and middle-spending groups has increased significantly, Tik Tok has attracted more people under the age of 24 and high-spending groups, and Aauto Quicker has expanded more social backbones.

ⅶ. The track of short plays is increasingly involuted, and the theme is rapidly renewed. Monitoring the market dynamics in time and responding to the audience’s needs quickly become an important consideration for short play creators and brand strategy formulation.

The popular content elements of short dramas on short video platforms are similar, and elements such as overbearing president, rebirth, affection and cute baby are mentioned in high frequency. Short dramas are also the visual expression of the previous network "cool text".

ⅷ. Diversified themes attract different audiences, and brands accurately screen users through customized short plays.

For example, Grain Rain’s short drama "The Great New Year’s Eve" with the theme of divorce and affection, the broadcast time coincides with the New Year’s reunion time, attracting more than 200 million users on the Tik Tok platform to watch, with a relatively wide audience. Polaiya’s short drama "Awake!" The Love Brain attracted more young women to watch.

ⅸ. Short plays bring obvious user increment for cooperative brands.

QuestMobile data shows that among the users reached in the two months after the launch of "New Year’s Eve", 22.269 million users paid attention to Grain Rain brand content in February 2024, up 529.9% from the previous month. Wake up! Among the users of Love Brain, 11.953 million users paid attention to the content of Polaiya in November 2023, up 31.3% from the previous month.

ⅹ. The e-commerce platform also aims at the short drama track, draining itself through short dramas, gaining insight into user preferences, and applying the latest themes to attract users’ attention.

QuestMobile data shows that half of the users who reached the JD.COM cooperation short play "Rebirth Me as an Agent in the AI World" used JD.COM APP later, which was 5.1 percentage points higher than that of the whole network using JD.COM APP, which reflected the short play’s drainage effect on the e-commerce platform to some extent.

?. Paid short plays can effectively attract and transform high-consumption users through plot setting; In addition, "book to drama" injected new traffic into the original IP platform.

5.3 endorsement marketing stimulates consumption potential, and brand popularity gains short-term high exposure.

I. In the first half of 2024, brands such as beauty and food continued to seize consumers’ minds through endorsement marketing.

Ⅱ. Top-stream spokespersons can effectively boost the brand popularity in a short period of time, and the high investment in endorsement fees will incite multiple marketing effects. At the same time, the fit between spokespersons and brand tonality is equally important.

5.4 brand marketing step on the current hot events and grasp the social emotional marketing.

I. Hot event-Graduation season marketing: The brand aims at the future young consumers, creates a sense of ceremony in graduation season with sincerity, directly hits the hearts of young people, and deepens the communication between the brand and young people.

Ii. Hot Events-Sports Marketing: In view of the hot events of the whole people, brands compete to display and attract consumers’ attention from different angles through differentiated marketing strategies.

For example, Yili jumped out of the competition of brand resources and cut into the brand positioning of "fan partner" in the European Cup from the perspective of crowd insight; Xicha designed the exclusive image of Paris Olympic Games — — "Running Axi" appeared in the streets of Paris.

ⅲ. Hot Events-Sports Marketing: Soft and wide brand marketing also borrows the popularity of large-scale sports events.

During the European Cup, the number of commercial content of the brand’s reference to the European Cup increased significantly, and before the opening ceremony of the Paris Olympic Games, the commercial content of related talents was on the rise.

Ⅳ. Grasping Social Emotion-Slow People’s Day: Insight into users’ demand for "slow life" and deepening the connection between brands and "slow people"

In June 2024, Xiaohongshu held the "Xiaohongshu IP Annual Experience Conference" in Dali, Yunnan, and built a "slow people tribe" on the spot, creating a series of activities such as slow people music festival, slow people camping, slow people not going to the market, slow people mind workshop, etc., so that more brands can pay attention to the real needs of users behind "slow life".

ⅴ. Grasping Social Emotions-Music Festival Marketing: More and more brands also aim at music festival scenes, and realize two-way travel with young people by creating their own or taking advantage of the IP of music festivals.

ⅵ. Frontier technology marketing-AI marketing: AIGC has gradually changed from a hot topic to the crowning touch of advertising creativity; At the same time, short plays have also begun to explore the era of efficient creation of "AI co-creation"

1. Online entertainment scenes

1.1 The demand for online entertainment is strong, and most scenes keep growing. Short videos, mobile games and online videos are the digital entertainment fields where users are mainly concentrated.

1.2 The scale of users in the short video industry keeps growing in time, which highlights its lasting market attraction and development potential.

1.3 The traffic in the short video industry is highly concentrated, and the monthly active users in Tik Tok and Aauto Quicker account for over 90% of the traffic in the industry.

1.4 The short video head platform has 300 million overlapping users, which puts forward higher requirements for content innovation, user experience optimization and differentiation, thus stabilizing the existing user groups and attracting new users.


1.5 AI creative function upgrade iteration accelerated, attracting users to actively participate.

QuestMobile data shows that Tik Tok’s Clipping APP and Aauto Quicker’s Fast Shadow APP have been launched one after another to enhance users’ appeal, with the average monthly usage time reaching 50.2 minutes and 45.2 minutes, up by 7.1% and 15.3% respectively.

1.6 Tencent Video topped the online video industry with 400 million monthly active users; The flow of short plays has begun to take shape, and MAU, a free short play of red fruit, has exceeded 75 million.

1.7 The influence of content has deepened, and high-quality dramas, variety shows and other content have driven the platform traffic to increase significantly.

1.8 The application pattern of online music head is relatively stable, and the growth rate of soda music and tomato listening music version is bright.


1.9 online music APP strengthens deep cooperation with automobile brands, creates a new ecology of in-vehicle entertainment, enhances user experience and expands market boundaries.

QuestMobile data shows that the coincidence rates of LI and Cool Dog Music, Xiaomi Car and QQ Music, AITO and Netease Cloud Music APP reach 18.1%, 37.7% and 28.4% respectively, which reflects the high demand of car users for music and lays a traffic foundation for car music ecology.

1.10 Online reading head platform maintained a growth trend, but it is worth noting that the length of users dropped significantly, content consumption tended to be fragmented, and competition intensified.

1.11 Users aged 36 and above and users in third-and fourth-tier cities constitute a highly sticky user group of online reading platform.

1.12 kinds of MMORPG and strategy games, with rich social interaction and in-depth strategy play, have effectively improved and maintained player activity with the help of timely operation activities.

1.13 The number of active users of "Collapse: Star Dome Railway" APP is stable at more than 12 million, and the user stickiness is steadily increasing. Users aged 25-35 are its core user groups, accounting for over 70% of the active users.

1.14 The newly launched Dungeons and Warriors: The Origin has more than 20 million active users in June, and the average daily use time is as long as 160 minutes. As a mobile version of the classic end tour, the game has successfully attracted a wide range of players of different ages.

1.15 Leisure, decompression, competitive battles and other types of WeChat games have gained tens of millions of traffic.

2, life consumption scene 2.1 life service industry

I. People’s demand and stickiness for life services have remained steadily deepening, with the local life and film performance industries growing more prominently year on year.

Ii. Life service applications still maintain the characteristics of multi-channel traffic layout, driving the overall traffic growth of applications.

Iii. meituan accelerated the development of instant retail business and expanded the lineup of cooperative brands, and people’s emergency needs also increased rapidly during the early morning to morning rush hours.

Ⅳ. As a comprehensive service platform for local life, the overlap between public comment and content platform is increasing, and its overlapping users are obviously different due to the characteristics of content platform.

ⅴ. While the channels of food service platform are diversified, the traffic distribution is gradually balanced, and WeChat applet is still the main channel.

ⅵ. With the fluctuation of the market in the past two years, the online traffic of major chain restaurants and new tea brands also showed different changes.

ⅶ. The express logistics industry maintained steady growth, and the year-on-year traffic of both the platform side and the distribution side increased to varying degrees.

ⅷ. The popularity of the film performance market has also led to a substantial increase in platform traffic, especially during holidays and the opening time of tickets for important star concerts, which will show obvious traffic peaks.

2.2 Health and Beauty Industry

ⅰ. Health and beauty industry is one of the industries with outstanding growth this summer. As its main sub-industry, the sports and fitness industry has also increased substantially year-on-year, and the traffic has once again exceeded 70 million after two years.

Ii. 2024 is a big year for sports, and many international events are held in June-August, which greatly drives everyone’s sports enthusiasm and makes the popular events on the platform more diversified.

ⅲ. Most of the head apps in the sports and fitness industry show a trend of traffic growth, among which hot sweat dance, flashing campus, running laps and other deep-rooted market segments, traffic growth is more prominent.

Ⅳ. Artificial intelligence has developed rapidly in the field of sports and fitness. In addition to providing users with personalized and customized fitness programs through big data models, AI has also been fully applied in specific scenarios to enhance the user experience.

3. Education job hunting scene

3.1 The application of educational tools is increasingly favored by students and educators because of its efficient and convenient auxiliary functions, and has become a new driving force to promote the growth of educational science and technology.

3.2 The traffic performance of digital applications in such scenes as teacher courseware optimization, parents’ homework verification and class management is bright.

3.3 Job-hunting recruitment APP industry traffic increased, highlighting the trend of active market and digital recruitment.

3.4 The demand in the job market has been released, and the traffic of head job-hunting apps has increased significantly.

3.5 The number of overlapping users of job-seeking recruitment apps has increased, highlighting the diversified job-seeking strategies of job seekers.

4. Travel scenes

4.1 The release of users’ demand for going out in the past year has promoted the continuous growth of the tourism travel APP industry, which has reached 1.067 billion at present, with huge market growth potential.

4.2 In the sub-sectors of tourism travel, travel tools, flight services and hotel services ranked in the top three in terms of year-on-year growth.

4.3 Typical tourism platforms obtain traffic through multi-channel layout, achieving year-on-year traffic growth, among which the traffic growth of Disney Resort and Changlong tourism applications is prominent, accounting for 715.7% and 158.6% respectively.

4.4 Geographically, the traffic of online travel industry is distributed in Beijing, Shanghai, Tianjin and other first-tier and new first-tier cities, coastal areas and northwest regions.

4.5 The popularity of TV series has attracted users to punch in at the shooting location, and all localities have shaped cities into emerging popular tourist destinations through innovative marketing strategies, effectively activating the sinking market economy.

4.6 During the summer vacation, the "cultural craze" continued to heat up, which promoted the official WeChat applets in universities, museums, parks and theme parks to achieve traffic growth, that is, the point-and-use function mode can respond to users’ temporary needs more quickly.

4.7 The advertising rhythm of travel service APP is relatively synchronous, and the advertising creativity is mainly based on hotel/homestay discounts.

4.8 Q2 entered the important launch node of the theme park, and was exposed by Tik Tok+WeChat, and continued into the summer marketing season.

4.9 During holidays, the typical platform launched a series of "discounted trips" to promote the active platform; In addition, under the hot market of "wilderness tour" in the west of Xinjiang, Tibet and Qinghai, the traffic of car rental platforms has increased.

4.10 As outbound tourism continues to be hot, users’ enthusiasm for international travel continues to heat up, driving the outbound travel application traffic to increase significantly.

4.11 Ferry, train and aviation are important means of transportation for users to travel, and the general platform traffic has increased to varying degrees.

4.12 The upsurge of outbound travel and go on road trip and Wenzhou tourism has promoted the surge of hotel demand, and the hotel industry has continuously optimized the accommodation experience by using digital technology, thus further promoting the continuous growth of platform traffic.

5. Shopping financial scenario

5.1 In the second quarter, the traffic of the e-commerce industry maintained growth, and "content+live broadcast" became an indispensable part of the traditional e-commerce platform, and the usage time of users continued to increase.

5.2 The head platform "Taopin Beijing", the development of green economy and niche circle economy led to a year-on-year growth rate of idle fish APP traffic of over 30%, and the traffic of digital e-commerce platform also had a high growth rate.

5.3 During the 618 Shopping Festival this year, various e-commerce platforms canceled pre-sales one after another, which greatly promoted the pace of activities, and the traffic reached its peak on the day of May 20.

5.4 Content platforms such as Tik Tok, Aauto Quicker and Xiaohongshu made full use of their live broadcast advantages and launched a series of live broadcast activities to enhance user participation, and the overall usage time of users during the "618 Promotion" period was improved.

During the "5.5" promotion period, it was particularly obvious that cross-platform advertising jumped to the integrated e-commerce platform.

5.6 During the e-commerce promotion period, consumer brands concentrated their marketing and effectively exposed them with the help of the promotion bank.

During the period of 5.7 618, all kinds of brands also used soft and wide content to create momentum, and the launch was expanding.

5.8 In all segments of financial management, the growth rate of mobile banking APP traffic is the highest, and the stock trading platform and insurance service platform also have higher growth.

5.9 State-owned banks and head joint-stock banks have outstanding traffic advantages, and the number of users of Agricultural Bank of China, ICBC, China Construction Bank and China Merchants Bank has exceeded 100 million, and they still maintain a high growth rate; City commercial banks and rural commercial banks have flourished with the support of local governments.

5.10 Banks promote the integration of life scenes and financial services through credit card APP, set up local life consumption portals, and launch rich territorial preferential activities to attract users’ consumption.

5.11 In addition to completing the basic functions of trading, the integrated platform also provides rich information, social interaction and other services to attract more users.

5.12 The comprehensive platform has a wider audience, and the proportion of female users of brokerage-owned apps is relatively high, and the audience age group is concentrated between 36 and 45 years old.

5.13 Large-scale model layout has been carried out in all walks of life, and a number of banks and brokers have begun to build large-scale AI models in the vertical field of the financial industry.

6, automobile consumption scene

6.1 Users’ habit of using the automobile information platform has gradually stabilized, and the industry traffic has maintained steady growth.

6.2 Traditional car companies represented by BYD take today’s headlines, Tik Tok and vertical car information platforms as the main delivery channels; Popular new power brands such as AITO have strengthened their launch on social media platforms such as Weibo, Xiaohongshu and WeChat.

6.3 More automobile brands choose short videos, live broadcasts and other new media forms for marketing, and content dissemination is easier to create hot events and expand brand influence.

6.4 Under the background of intelligent networking, car companies actively build online channels with APP as the core, joint venture car companies have stock advantages, and domestic emerging independent brands have accelerated their pace of catching up.

6.5 Among the new energy car buyers, the proportion of young people under the age of 35 increased significantly, and the penetration rate of new energy vehicles in second-and third-tier cities continued to increase, gradually inciting the fourth-tier and below markets.

6.6 In the second quarter, a number of new cars went on the market, and the ideal L6 became a big hit. In June, the sales volume exceeded 20,000. All three new cars recently launched by BYD were on the list, of which Qin L DM sold 18,000.

6.7 As the fourth model of the Ideal L series, the Ideal L6 is more acceptable to young people, which complements other cars and improves the product layout. BYD Qin L launched five models to attract users of different ages.

6.8 The new M7 Ultra has been greatly upgraded from driver assistance system, active safety technology, chassis and other aspects, providing a safer, more comfortable and intelligent driving experience, and adding color matching to meet consumers’ personalized pursuit.

On May 31, 2024, the new M7 Ultra was officially launched, and four models were launched, among which the five-seat four-wheel drive intelligent driving version was favored by more users, with 4,501 new active vehicles in June.

6.9 In terms of refueling applications, the flow advantages of the first two platforms are obvious, and the user concentration is further improved; With the rapid penetration of new energy vehicles, the construction process of corresponding charging facilities has been accelerated, and the traffic of head-charging brands has maintained rapid growth.

After 6.10, the market accelerated the transformation of new energy, and the demand for electronic components of new energy vehicles increased a lot. Services such as upgrading and maintenance of vehicle systems began to spread rapidly, and the head car maintenance platform began to strengthen cooperation with new energy vehicle enterprises.

1. user scale of TOP50 track No.1app.

2. App scale growth list of 10 million levels

3. TOP list of WeChat applet users

4. Panoramic ecological traffic TOP players

5. China Internet OTT App user scale TOP5.

6. TOP commercial value App media

7. TOP list of Internet advertising media in beauty care industry

8. TOP list of Internet advertising media in food and beverage industry

9. TOP list of Internet advertising media in clothing and luggage industry

10. TOP list of Internet advertising media in automobile brand industry

11, the whole network drama broadcast TOP list

12. TOP list of variety shows in the whole network

13. TOP list of activity of new energy manufacturers

Many colleges and universities have retired overdue graduate students. Experts： ＂Strict entry and strict exit＂ training has become the new normal.

　　The Rule of Law Daily reported on August 19th that recently, official website, the graduate school of Southern Medical University, issued the "Public Notice on Handling 16 Postgraduates, including Huang Moumou", and 11 doctors and 5 masters failed to complete their studies within the longest study period, so the school automatically dropped out.

　　Previously, Sichuan University, Jinan University, Jilin University and other universities have also retired a number of graduate students, mostly because graduate students did not complete their studies within the maximum study period stipulated by the school.

　　In an interview with reporters, experts in the education sector expressed their support for the practices of relevant universities, and hoped that universities should work harder on enrollment and training to improve the quality of postgraduate education.

　　Chu Zhaohui, a researcher at the China Academy of Educational Sciences, believes that the elimination of unqualified graduate students in colleges and universities sends a signal that graduate recruitment and graduation have changed. In the past, as long as a graduate student entered the door, it was equivalent to getting a degree, which was equivalent to having an "iron rice bowl." Nowadays, the management mode has changed, and the assessment of graduate students is more based on the actual situation, and they are eliminated and entered regularly.

　　Over the longest study period, many graduate students were expelled.

　　The reporter found out that in recent years, many colleges and universities have dropped out of some graduate students.

　　In June 2020, Sichuan University retired more than 200 graduate students at one time; Shanghai Normal University dismissed 125 graduate students who could not graduate beyond the prescribed study period.

　　In May, 2020, the School of Management of Jinan University issued a notice to expel 85 graduate students. The reasons for the expulsion are "the longest study period has been exceeded", "not enrolled in school" and "applying for withdrawal".

　　In April 2020, several colleges of Jilin University successively cleaned up the overdue graduate students; Shanghai Jiao Tong University expelled 21 graduate students at one time, most of whom were international students.

　　In November 2019, Yanbian University sent 136 graduate students a decision to drop out of school because they "exceeded the maximum study period".

　　In October 2019, Fudan University retired 12 graduate students at one time, mainly international students, because "the graduation or completion requirements have not been met after the expiration of the study period".

　　In August 2019, the Graduate School of Southern Medical University dismissed 28 graduate students because "they did not complete their studies within the longest study period stipulated by the school (8 years for doctoral students and 5 years for master students)".

　　In June 2019, Tsinghua University dismissed two doctoral students; China Communication University dismissed 61 overdue graduate students; China Geo University retired 52 graduate students at one time; Ningxia University dismissed 29 overdue graduate students … …

　　The reporter concluded that the reason why the above-mentioned graduate students were "retired" was mostly related to the failure to complete their studies within the maximum study period stipulated by the school.

　　What is the possibility of being expelled if you choose to postpone your studies and still have not completed your studies? According to the data shown in the "2020 National Postgraduate Enrollment Survey Report" (hereinafter referred to as the "Report") recently released by China Education Online, the situation is not optimistic.

　　According to the Report, under the trend of expanding enrollment scale, the actual number of graduate students is lower than the expected number of graduates, and the gap between them is widening. In 2018, the number of graduate students is expected to be 773,000, and the actual number of graduates is 604,000. More than 20% of graduate students will postpone graduation. Among them, more than 60% of doctoral students cannot graduate normally.

　　According to the Report, in addition to research interest and academic ability, the frequency of tutors’ guidance, the size of students, the regulations on the publication of scientific research results, and the topic selection of papers have become the main reasons for the delay in graduation of graduate students.

　　"There is no hard elimination mechanism behind the retreat work as a support. Colleges and universities have different standards in implementation, and the maximum length of schooling is the only hard lever." Lou Shizhou, a professor at Zhejiang Normal University, analyzed that at present, China’s use of study period as the main standard to clear out overdue graduate students is related to the traditional concept of academic system. In China, the per capita funding for graduate students is based on the academic system. If a large number of students postpone graduation for a long time, the operation of the school will bear greater financial pressure.

　　Blindly expanding or existing disadvantages, the quality of education needs to be improved urgently.

　　According to the data of the Ministry of Education, the number of graduate students studying in China will exceed 3 million in 2020. In 1949, the number of graduate students in China was only 629.

　　According to the national statistical bulletin on career development, there were 145,400 graduate students and 2,906,400 college students in China in 1995. This means that the number of graduate students studying in China has increased by 20 times in 25 years, and the number of graduate students studying this year has exceeded the number of students studying in this college 25 years ago.

　　Because of this, many people point the reason why graduate students are "retired" to the problem of enrollment expansion. Some netizens said that blindly expanding the number of graduate students will do more harm than good to students. Students can’t graduate, largely because of problems in school management and postgraduate education team.

　　Regarding this statement, Yao Jinju, director of the Research Center for Chinese and Foreign Education Law of Beijing Foreign Studies University, said: "Some schools are actually exploring. For example, in terms of discipline setting, if the number of disciplines remains unchanged as a whole, internal adjustment is needed to increase the number of disciplines; In terms of enrollment, some are the overall enrollment expansion, and some are the enrollment expansion of some majors; Realistically speaking, colleges and universities need to explore, and the attempt may not be successful, but it is also the embodiment of the autonomy of colleges and universities. "

　　However, Yao Jinju also mentioned that there are indeed some schools blindly pursuing the expansion of graduate students, which involves the investment mechanism of colleges and universities. The education funds of schools are allocated according to the number of students. Universities will consider factors such as discipline construction and evaluation when expanding enrollment, and the number of students is often one of the evaluation criteria.

　　In Chu Zhaohui’s view, universities are mainly driven by the policies of administrative departments. In management, including the determination of enrollment indicators, administrative departments and universities are still integrated, but their respective responsibilities are not clearly defined, so the relationship between responsibilities and rights is not clear in the process of postgraduate training, which leads to how to evaluate students and how much to eliminate is not a university’s decision.

　　"Training a doctoral student and a master’s student requires a lot of corresponding resource allocation, and there are educational costs in teacher resources and hardware configuration. Looking at the recruitment requirements of many units, it is not difficult to find that the degree demand of employers is rising, but if the quality of training is good enough, this demand is actually unnecessary, so the core of the problem is to improve the quality of education. " Yao Jinju said.

　　Yao Jinju believes that the report of the 19th National Congress of the Communist Party of China puts forward that the important task of the development of higher education in the new era is to accelerate the construction of first-class universities and first-class disciplines and realize the connotative development of higher education. In recent years, many policies have been put forward to realize this problem. Therefore, the emergence of problems such as college students and graduate students being dropped out of school can be said to be an attempt and effort to improve the quality of training and the competitiveness of higher education, which is also the return to the essence and initial heart of higher education.

　　Xiong Bingqi, president of 21st Century Education Research Institute, told the reporter that in the past 10 years, most graduate training institutions in China have adopted the practice of repaying overdue graduate students to control the quality of graduate education. This practice undoubtedly makes graduate students have greater pressure to study.

　　Strict entry and strict exit become the trend, and the autonomy of colleges and universities is guaranteed.

　　On February 26, 2019, the General Office of the Ministry of Education issued the Notice on Further Standardizing and Strengthening the Management of Postgraduate Training, which put forward a series of stricter normative requirements on the enrollment and training management of postgraduate examinations, such as "paying close attention to dissertations" and "degree awarding management". This is also regarded by many people as one of the reasons why many universities have retired graduate students.

　　In Chu Zhaohui’s view, the phenomenon of repaying overdue graduate students frequently recently shows a change from "strict entry and lenient exit" to "strict entry and strict exit", which involves teachers, schools and management departments. In order to achieve efficient and sound development, we must go through this transformation process. The relevant documents of the Ministry of Education only provide support. In fact, some schools have strictly adhered to the requirements of "paying close attention to dissertations" before the Ministry of Education issued the documents. However, a considerable number of colleges and universities are undecided, and the documents of the Ministry of Education have reassured these undecided schools.

　　Yao Jinju believes that whether "strict entry and strict exit" actually depends on university administrators, and "strict entry and strict exit" will become a trend in the future. "As for who will become the leader of this trend, it depends on the university’s own courage and action. Whether it is ‘ Wide entry and strict exit ’ Or ‘ Yan Jin Yan Chu ’ Strict quality control must be a trend. Which university is more willing to do this kind of exploration in the future also means that it will occupy a better position in the construction of colleges and universities. "

　　Some insiders also said that although the Ministry of Education had expressly stipulated before, there were also rigid rules for unqualified students to be retired. For example, some "exceed the longest study period" and naturally should be retired. However, some colleges and universities are as "cautious" as possible in repaying graduate students, fearing that students will not be able to graduate or have a negative impact.

　　"If schools have full decision-making power, I believe many colleges and universities will choose ‘ Yan Jin Yan Chu ’ . If the school has little autonomy, it will still be affected by other factors. So from this perspective, ‘ Yan Jin Yan Chu ’ Whether it can become the norm is directly related to the reform of the management system of colleges and universities, the size of the autonomy of colleges and universities, and whether there is sufficient autonomy in enrollment teaching evaluation. " Chu Zhaohui said.

　　In Yao Jinju’s view, colleges and universities should have confidence and confidence within the scope of autonomy, and further improve the management system with ensuring the quality of higher education as the core. At present, the management of undergraduate students is relatively perfect, but the management of graduate students needs to be further standardized, such as postgraduate entrance education, study style education and regular warning reminders.

　　The National Conference on Postgraduate Education held in July this year requires that colleges and universities should focus on improving the quality of postgraduate education, deepen reform and innovation, and promote connotation development. Take research as the basic index to measure the quality of graduate students, optimize the layout of disciplines and specialties, pay attention to classified training and open cooperation, and cultivate high-level talents with research and innovation ability; Strengthen the construction of tutor team, improve the education evaluation system according to different degree types, strictly control quality and school spirit, and guide the high-quality development of postgraduate education.

　　In the eyes of many people in the industry, these requirements release two signals: First, the quality of graduate education must be well grasped, and quality cannot be sacrificed because of enrollment expansion; The second is to implement "strict entry and strict exit", that is, to ensure the quality of training, not only to ensure the "export", but also to improve the quality in the training process.

　　Establish and improve the tutor system and manage the whole process in all directions.

　　Although retiring overdue and unqualified graduate students is a way to control the quality of postgraduate training, "being retired" is not the result that schools and students want to see. Graduation exit is the last pass. Students have several years from enrollment to graduation. What can the school do for postgraduate training during their school years?

　　In 2017, the Ministry of Education and the Academic Degrees Committee of the State Council jointly issued the 13th Five-Year Plan for the Development of Degree and Postgraduate Education, which made it clear that the graduate training diversion and withdrawal system should be improved.

　　In 2019, the General Office of the Ministry of Education issued the "Notice on Further Standardizing and Strengthening the Management of Postgraduate Training", which reiterated that "graduate students who are not suitable for continuing their degree should be diverted as early as possible and the diversion efforts should be intensified".

　　According to Wu Hewen, a professor at Shaanxi Normal University, retiring is only a way of diversion, and the main means of diversion generally include graduate dropout, graduate graduation and demotion training. At present, the demotion of graduate students is mainly due to the fact that graduate students who are not suitable for doctoral training will return to the master’s training stage.

　　In the public report, the reporter has not found any examples of graduate students’ demotion training, but only found the news that 18 students of Huazhong University of Science and Technology changed from undergraduate to junior college in 2018 because their credits were not up to standard.

　　"Another important reason why China uses the duration of study as the main criterion to clear out overdue graduate students is that after the length of schooling, there will be no more per capita funding." Xiong Bingqi told reporters that in addition, China’s logistics services for graduate students are not socialized, but provided by universities. If a large number of students postpone graduation for a long time, the service pressure of universities will be enormous.

　　Xiong Bingqi believes that at present, taking the years of schooling as the standard for repaying students will have a certain effect on improving the quality of graduate education. At least students can’t just be "nominal students" after they are admitted to graduate schools, but the effect on improving the quality of graduate students in an all-round way is limited. For example, students who fail to register after the school’s prescribed time limit may not want to study at all. In addition, some students who have been dropped out of school due to overtime put the blame on schools and tutors, thinking that they are not strict in management and requirements. If there is strict process management and evaluation, then there is no need to wait for centralized retreat.

　　The reporter noted that in "Further Standardizing and Strengthening Postgraduate Examination Enrollment and Training Management", all training units are not only required to "pay close attention to degree thesis" and "degree awarding management", but also strictly implement all-round and full-process management of degree awarding.

　　In Xiong Bingqi’s view, the omni-directional whole-process management proposed by the Ministry of Education is the right medicine for the quality problems of postgraduate education, which puts forward higher requirements for universities. Compared with all-round and whole-process management, it is too easy to simply clear out overdue graduate students.

　　Xiong Bingqi believes that in order to achieve all-round and whole-process management, universities need to reform the evaluation system for teachers and establish and improve the tutorial system. At present, universities carry out quantitative evaluation on teachers, so teachers pay more attention to quantifiable topics, funds and thesis indicators, but not enough investment in talent training. Only by reforming the evaluation system can teachers be guided to spend more time and energy on guiding and cultivating students, instead of some students being "stocked" because their tutors are busy, and they don’t see their tutors several times a year, while others are regarded as "wage earners" by their tutors to "do odd jobs" for teachers’ topics and projects.

　　"A sound tutorial system is to systematically train students through the joint study and research of tutors and students, improve their academic ability, and at the same time guarantee the quality of postgraduate training with the educational reputation and academic reputation of tutors." Xiong Bingqi said.

　　Yao Jinju also suggested that it is necessary to distinguish levels, responsibilities and fine management. Colleges and universities need a good postgraduate management team, and tutors should also carry out corresponding training to clarify the rights and obligations between students and tutors. The responsibilities of the tutor and the management team should be further clarified, so that students can clearly understand their future training programs. While ensuring the quality of education, we should also ensure the corresponding rights of graduate students.

　　"In addition, we can also reflect through the retreat. Does everyone want to pursue high education? This requires individuals to rationally choose higher education according to their own conditions. In the future, there may be corresponding adjustments in degrees, such as whether vocational education also needs corresponding degrees, so as to improve China’s degree mechanism in all directions and at different levels from different needs. " Yao Jinju said.

After-sales without warning! ＂I’m a fake＂ makes a big movie, which is released in Thailand on April 22.

1905 movie network news In recent years, Thailand’s cultural output has become increasingly strong, Thai dramas and Thai stars have been admired, and more Thai artists have come to China to develop. To say that among them, chilavert and Win, who became popular in Asia through the Thai drama "Fake Puppies Are Natural", are the most popular.


Thai drama "Fake Puppet Days" became the most talked-about drama last year, and at the same time, it successfully reached the Twitter trend champion in many countries at the end of the chapter. Shortly after the end of the TV series, it was announced that it would shoot another five episodes of "Special Story of Fake Puppies", which filled the regrettable ending of the drama and gave a Happy Ending.


On the 23rd, GMM TV, the producer of the drama, launched a big movie preview of "Fake Puppet Nature" through Youtube without warning. In the preview, the classic pictures of the previous works of intensive editing and the new stories of big movies appear alternately. The content of the new story will be developed as a migrant worker after graduating from their university, and Love Line, which still has a high sugar content, has satisfied the appetite of drama fans.


As one of the producers and directors of the big movie, Bakaf Afu Nupofanek said in an interview: The movie version will tell the story again from different angles, and different angles will make the movie more interesting. At the same time, there will be new plots in the movie to make this version more complete.


Based on the novel of the same name, Fake Puppet Nature tells the story of a college student named Tine(Win) who thinks he is cool and looks forward to the sweet love on the campus. In order to get rid of the crazy suitors, he asked Sarawat(Bright), a man of the campus, to pretend to be her boyfriend, during which many funny and romantic stories happened. The Love Line of the two was also connected in series by songs played by Tine’s only favorite band Scrubb.


It is reported that the movie "Fake Puppet" will be released in Thailand on April 22nd.


In 2024, the box office of new films on New Year’s Day exceeded 1.4 billion, setting a new box office record for the same period.


1905 movie network news According to the data of Lighthouse Professional Edition, as of 15: 00 on January 1, the total box office (including screening and pre-sale) of new films on New Year’s Day in 2024 exceeded 1.4 billion, ranking the top three in the box office list.

In the warm winter of 2022, the dark horse drama "Twinkle, Twinkle, Bright Stars" became an online explosion. In the winter of 2024, the film version of the return of the original class once again continued this romance and sweetness. Before the film was released, it aroused high expectations, and the pre-sale box office exceeded 370 million. After the film was released, it also made great strides, with a cumulative box office of 592 million yuan in just three days.

The film is directed by, directed by, starring, starring, starring, special starring, and friendship starring. The film version not only has the aesthetic and extreme sweet and abusive love elements, but also adds wonderful stories with fantasy elements. Did you shout out the secret word of love in the cinema, "Zhang Wansen, it’s snowing!"

The film "The Annual Meeting Can’t Stop", which most resonates with social animals in this New Year, temporarily ranked second with a box office of 276 million yuan. Comedians from different fields are gathered in the film. They are full of novelty and chemical reaction when they see the "stalk" in the joint, and what is more rare is the unity of style.

The film’s profound insight into the modern workplace and bitter irony not only set off intensive jokes, but also made the audience empathize with each other by accurately capturing the current social emotions. After the release, the word-of-mouth continued to ferment. At present, the score of Douban is as high as 8.1.

The Hong Kong film "Stealth", which has assembled people such as,,, and, temporarily ranked third with a small box office gap of 205 million yuan. The film tells the story of the police trying their best to bring drug dealers to justice.

In the film, Andy Lau plays the villain again after a lapse of 16 years. He sweeps away the big-screen image of personable and brilliant temperament in the past, and makes a breakthrough in playing an elusive mysterious lawyer and a ruthless and deadly drug Lord Lin Zhen ‘an. The emotional line between him and Liu Yase in the film has been rated as a warm touch in the film by the audience, and it has been labeled as "Love Brain".

Another star-studded movie took 182 million box office, ranking fourth in the total box office list. After the series, Andy Lau and the double-winner joined hands again, but the box office feedback was not ideal. With a dusty history, the film shows people the process of how people created business myths and all went up in smoke.

The film directed by ranked fifth with a box office of 50.055 million yuan. The story of this part revolves around the proposition of AI and love. The original team, the classic characters,,, and so on have all returned, and new characters have been added in the new work.

In addition to the 2024 New Year’s Day movies, box office news came one after another. By 12: 00 on January 1st, the total box office of New Year’s Day in 2024 (December 30th-January 1st) exceeded 1.315 billion yuan, surpassing the box office achievement of 1.303 billion yuan in 2021, setting a new record for the highest box office in China film history.

Roewe is on fire again. Is it worth buying？

In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. Today we brought this car. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of the Roewe i5 first. The front shape of the Roewe i5 is very simple, and the air intake grille adopts a three-piece shape, which looks very sporty. Paired with headlights, you can see many interesting details from the inside. The car is equipped with LED daytime running lights, delayed shutdown and so on. Coming to the side of the car, the body size of the car is 4676MM*1838MM*1498MM, and the car side looks very simple with large-sized thick-walled tires, which gives people a very dynamic feeling. At the rear of the car, Roewe i5′ s tail line is flamboyant, and the taillights look sharp. Coupled with the unique exhaust pipe, the sense of neatness is vivid.

In terms of interior, the interior looks very individual and the overall visual effect is very distinctive. The steering wheel of the car is well designed, made of plastic material, and the visual effect is good. Take a look at the central control, with a 10.25-inch touch-sensitive LCD central control screen, which makes the interior style impressive, and the overall design of the central control is remarkable. The dashboard and seats are equally eye-catching, and the dashboard of the car presents a simple design style, which is very eye-catching. The car uses leather seats, equipped with functions such as the whole seat down, and the overall comfort is good.

Roewe i5 is matched with continuously variable transmission (CVT) gearbox, with maximum power of 95KW and maximum torque of 158N.m.

Roewe i5 trunk is quite satisfactory in conventional space performance, and there is no problem in daily use. In addition, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

The Roewe i5 introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. You can learn more about what you like!

August is here, and the best time for you to see Miyazaki Hayao is here.

　 　 Special feature of 1905 film network It has officially entered August, and the hot weather has gradually turned into autumn. Have the hearts of fat friends drifted with the autumn wind? Is it like Xiao Dianjun, people have not moved, but their hearts have already drifted far away ~

Your heart is not as moving as your legs!

　 　 I’m sorry if I don’t travel (put) or swim (vertically) in such weather, but the anchor sister who broadcasts the weather forecast every day! What? Are you still traveling in the third dimension? ! It’s better to break the wall of the second dimension with the traveler Xiao Dianjun, and enter the world of the second dimension, spinning and jumping with your eyes open!

Then we will choose to follow in the footsteps of Miyazaki Hayao at the first stop!

　 　 The reason why the Miyazaki Hayao series was chosen as the first stop was because the old man’s films can be said to be the benchmark of Japanese animated films. The reason for becoming a benchmark is not only the imaginative plot, but also the accurate conception and grasp of the beautiful scene by the old man.

　 　 But those seemingly beautiful scenes that don’t exist actually exist in this three-dimensional world! Hurry up and walk with Xiaobian, who is known as the "live map of the scene"!

— — Kagoshima yakushima

["The places that I can’t reach are called distant places, and the world that I can’t go back is called hometown. What I have been longing for is a place farther than the distance." 】

　 　 Fat friends who are familiar with Miyazaki Hayao must know that the old man’s films have been devoted to the discussion of the theme of man and nature, so many scenes are full of natural flavor, such as the Ghost Princess, which is full of green screen — —

　 　 Although the heroine Shan is human, she grows in the forest, blends in with the forest, and protects the forest from human destruction. In the role of man and nature, she is in a gray area, representing both human and forest — —

　 　 The forest that the hostess grew up and loved is located in the world heritage area of Yakushima, Kagoshima. As the earliest world heritage in Japan, there are Chinese fir trees that have survived for thousands of years, and there is no trace of industry in the forest area, which also makes it a sacred place in the minds of many Japanese.

　 　 Because of the fire of Princess Ghost, it also promoted the tourism industry of Yakushima, which attracted the attention of the government. It not only specifically divided the shooting area, but also designed the pilgrimage route of Princess Ghost — —

　 　 Follow the route, you can go straight to the moss forest of the ghost princess, and wait for your white wolf god in the hole — —

— — Saitama Laishan Park

["Some troubles, if you lose them, you will have a chance." 】

　 　 I just ask if everyone wants to have their own totoro just like Xiao Dianjun! There is a cute expression and a fleshy stomach. If you can choose to lie on his stomach all day, don’t move your nest ~

　 　 It may not be easy to get a totoro that big, but if you want to go to the forest of totoro, you can just leave ~

　 　 　The location of the shooting is in the narrow mountain park in Saitama. Just like Princess Ghost, after the fire of My Neighbor Totoro, the government also strongly supported the tourism industry, and simply renamed this forest as the Totoro Forest, which was promoted to the absolute Totoro Holy Land in the hearts of fans!

　 　 　Walk hand in hand with your beloved in the fresh and pleasant forest, stay away from the hustle and bustle of the city, sink down and enjoy the beautiful nature ~ Maybe you will see a lovely totoro at the next intersection ~

The Witch’s Home Help — — Stockholm

["Only one person can hear his own voice when traveling, and it will tell you that the world is wider than expected." 】

　 　 As the first feature film co-produced by Miyazaki Hayao and Disney Company, The Witch’s Home Help has made great innovations in style. Not only does the location add a touch of Nordic style, but the topic selection has also shifted from the discussion of man and nature to the growth process of adolescent girls ~

　 　 　Qiqi, the witch, rides a broom around the town in the film, and meets many interesting people and things in the process of being a courier. Through these experiences, she has grown into a more independent girl paper ~

I have to say, this main line is really too stupid. Shi. Ni. Yes.



　 　 The town near the sea where Kiki is located in the film is in Stockholm, Sweden. Because the city is built along the coast, it is also known as the "water capital". The urban buildings are low and square, with a strong Nordic style ~

　 　 　The scene in the film basically reproduces the miniature of the town, of course, the highest and most obvious appearance rate is the sharp bell tower — — Stockholm cathedral ~

Spirited Away — — Ehime Ladao Hou Hot Spring

I don’t know where I’m going, but I’m on my way. 】

　 　 Spirited Away can become a classic, which is inseparable from the beautiful scene depicted by the old man Miyazaki Hayao for this film. The imaginary world where people and ghosts live together in the film is believed to have left a deep impression on many fat friends — —

　 　 Especially the main scene in the film — — Tang Popo’s Oil House

　 　 Although Bailong and Tang Popo don’t exist, this hot spring does exist ~ it is the Daohou hot spring in Ehime, Shikoku — —

　 　 Daohou Hot Spring is known as one of the four major hot springs in Japan, and it has a long history! As a small electric gentleman who has soaked in this hot spring, with his own face value, the taste of this hot spring is quite unusual! !

　 　Wearing a Japanese bathrobe after soaking in a hot spring and taking a stroll in the nearby shopping street can’t be too pleasant ~

— — Alsace Corma, France

【 "I’ll build you a mobile house in the future, ok? It is covered with balloons and can fly to the ends of the earth. The house can be small, but it is enough for you and me. " 】

　 　 Apart from the harmony between man and nature, "Anti-war and Peace" is also the eternal theme of Miyazaki Hayao’s films. In Hal’s Moving Castle, Miyazaki Hayao tells a story about two young people who knew each other and fell in love with each other on the eve of the war.

　 　 Sophie, a girl from a small town, became a 90-year-old woman after being enchanted. She ran away from home in panic and accidentally met Hal in a small town and entered Hal’s mobile castle ~

　 　 The town where Sophie lives is actually set in a small town in Alsace province in northeast France — — Kolma.

　 　 Kolma has a river and a flower boat, and is known as "Little Venice". The quiet canal neutralizes the noise on both sides of the city. All the houses are designed in spires and attics, and the walls are colorful. Walking in the street seems to be in the 16th century ~

The summer vacation has been fully launched.

Fat friends, stop eating chicken legs at home! !


Where do you want to explore Miyazaki Hayao?

Comparison of Israeli and Palestinian weapons： Hamas RPG rocket launcher is also considered a heavy weapon (Figure)

Topic: Israeli bombing of Gaza Strip.


Palestinians attacked the Israeli army with stones.



Israel has advanced equipment. The picture shows Israeli soldiers shooting at Hamas.


　　Hamas


　　Rockets are the "trump card" held by the Palestinian Hamas organization.


　　According to foreign reports, Hamas has about 3,000 rockets of various types. In the past week or so, Hamas has fired more than 1,000 rockets into Israel.


　　Although the number is huge, the performance of various types of rockets is mixed. At present, Hamas can rely on its own conditions to produce "Kasang" rockets, although the output is large, but the performance is average. Although this cottage version of Katyusha rocket is famous, its lethality is limited. It has no navigation system, its range is not far, its shooting accuracy is not high, and its warhead can only hold 3 kilograms of TNT.


　　A reporter from Der Spiegel visited a Kasang rocket factory in Gaza. "In the small shed, there is a big boiler in the middle. Workers mix several chemicals in the boiler to make propellant fuel …" This factory can produce more than 10 rockets in one night, each of which is worth only 500 dollars. At present, Hamas has increased the production progress of the Kasang rocket. A senior commander in Hamas said: "Everyone is working overtime."


　　What really worries opponents is that Hamas has acquired a batch of rockets with longer range through smuggling and other means in recent years. The main ones are Russian-made "Katyusha" and "Grad" rockets with a range of about 30 to 35 kilometers. Among them, the Katyusha rocket not only has a long range, but also the warhead can carry nearly 20 kilograms of TNT explosives. In addition, Hamas has a small number of Iranian-made "Meteor -3" missiles with a range of about 70 kilometers.


　　RPG bazooka can also be regarded as a "heavy weapon" mastered by Hamas. The rocket launcher was developed by the Soviet Union and mass-produced around 1961, becoming the standard anti-tank weapon of the infantry squad. At that time, in addition to the Soviet army, there were also a large number of troops from Warsaw Pact countries, Arab countries, African countries and countries in the Middle East and Asia.


　　RPG rocket launcher is always old, but its power still exists. It is equipped with armor-piercing bullets, with a direct distance of 300 meters, and can penetrate armor with a thickness of 350 -400 mm. The rocket launcher is also equipped with a folding mechanical sight; Low-light sight and infrared night vision sight can be used under starlight or other low-light conditions, which have certain lethality to Israeli tanks.


　　Hamas weapons scanning:


　　Katyusha rocket-Hamas’s sharp weapon to attack the hinterland of Israel, with long range and great power, can strike military targets in Israel.


　　"Kasang" rocket, a home-made weapon developed by Hamas in recent years, is not accurate enough, and it often falls where it falls.


　　RPG rocket launcher-portable, capable of effectively attacking various types of light armored targets, equipped with night vision goggles, capable of fighting at night, penetrating the field fortifications of civil structures to a thickness of more than 2.7 meters.


　　Home-made bombs-the "number one killer" of Israeli armored vehicles, are cheap and very concealed.


　　AK47 assault rifle, the main weapon of Hamas armed men in street fighting, is durable, with low failure rate, reliable performance and easy decomposition, especially in severe weather.


　　Israel


　　3 minutes and 40 seconds, eating a hamburger.


　　In such a short time, the Israeli air force fleet has carried out precise "surgery" on more than 50 military targets on the ground in Hamas.


　　This "lightning" military strike opened the prelude to "Operation Cast Lead" and also demonstrated Israel’s powerful air force.


　　In order to deal a "fatal blow" to Hamas, Israel adopted the tactics of simultaneous surprise attack, deploying attack helicopters and fixed-wing aircraft at different altitudes, and conducting unified battlefield airspace control by early warning aircraft, dispatching several batches in succession and carrying out large-scale air strikes on Gaza.


　　The Israeli Air Force used F-16I Storm fighter and Apache attack helicopter respectively, and launched air-launched rockets, Hellfire missiles and GBU-39 ground-penetrating guided bombs at different targets. GBU-39 ground penetrating guided bomb is guided by GPS. The bomb can penetrate 90 cm thick reinforced concrete bunker, and the hit accuracy is less than 5 meters.


　　It is by using a large number of GBU-39 ground penetrating guided bombs that Israel destroyed a large number of underground bunkers and rocket depots in Hamas.


　　During the fierce air raids that lasted for several days, Hamas’s military bases, training camps, police stations, command centers, ammunition depots and rocket factories were attacked by more than 1,000 sorties by air force fighters, which caused serious damage to Hamas’s armed forces.


　　Like air power, Israel’s ground weapons and equipment also have an overwhelming advantage.


　　On the evening of January 3rd, Israeli armored forces and special forces soldiers broke into Gaza in three directions: north, east and south.


　　"Merkava" main battle tanks, "Namir" armored personnel carriers, helicopter gunships … With superior weapons and equipment, the Israeli army soon divided the Gaza into two parts, and the next step will be to encircle Hamas’s armed forces.


　　According to Agence France-Presse, the number of casualties on both sides announced on January 7, there were more than 3,600 Palestinians, and only 7 soldiers and 3 civilians in Israel. This disparity shows the world the huge gap between the warring parties in weapons and equipment.


　　Israeli weapons scanning:


　　F-16I Storm fighter-developed on the basis of American F-16D fighter, is a model specially designed for Israel, and is the "trump card" of the air force.


　　"Merkava" tank is recognized as the most suitable main battle tank for urban warfare. Four monitors are installed on the tank, which can grasp 360 degrees around the tank in real time, and it is known as "the best defensive tank in the world".


　　The new "Namir" armored personnel carrier-its excellent armor protection ability can resist the attack of heavy anti-tank weapons. It weighs about 60 tons and can carry 12 armed infantry with a top speed of 60 km/h.


　　M-4A1 carbine-Israeli soldier’s personal weapon, with an effective range of no more than 300 meters. Compared with AK-47, M-4A1 carbine has an advantage in accuracy, but it is slightly inferior in range and lethality. (Mu Sheng Liangliang Li Shen Jifei)

Editor: Wang Yuxi

23 Nissan Amanda US version Tule 5.6L only sold more than 700,000

Promotion Dates: 2023-11-05 to 2023-11-30

Tianjin Bangyu International Trade Co., Ltd. solemnly promises: 1 All models sold by the company are from foreign interfaces, strictly tested by the customs and put on the market, and can be registered nationwide. 2 All model procedures (close the ticket, commercial inspection form, consistency certificate, environmental protection list, purchase tax application form, electronic information form) are complete and handle the national network temporary pass for you. 3 The company provides insurance, installment, registration, modification, car delivery and other follow-up services. For more model configuration details, please call: 17526692158 Manager Wang (same as WeChat)

　

　　23 US standard Nissan Toula Amanda 5.6L

　　The front shape of the V8 square gives people a hard-edged feeling. The air intake grille adopts a large-size U-shaped design. The regular headlights are very tough, and the prominent design style of the front surround makes the new car have a strong aura. The side lines of the new car are generally standard, and the front and rear fenders slightly protrude from the body. Coupled with the large-sized wheels, it looks stable. Compared with the front, the rear shape is more concise. A large number of straight lines create the solid feeling that an SUV should have. The internal structure of the taillights is exquisitely designed, and the effect when lit is very good.

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　

　

　　The 23 Nissan Tule 5.6’s impactful appearance gives us a stronger visual impact. On the front, we still see that the size is larger than the previous version, and the traditional horizontal bar net has also been replaced by this dot matrix shape. This design is definitely a plus for this car.

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　


　　In terms of the interior of the 23 Nissan Tule 5.6, the central control design still retains the original outline and continues the overall style of the old model. A large area of piano paint is used in the air-conditioned area, and the texture of the buttons is significantly improved. At the same time, the car system has also been upgraded. The floating central control screen is more in line with the current fashion trend, and the rear row also provides two large screens, which can be regarded as advancing with the times.

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　

　　23 Nissan Tule 5.6 power, the US version will be equipped with Nissan code-named VK56 5.6L V8 naturally aspirated engine, maximum power 406 horsepower, peak torque 560 Nm, matching 7-speed automatic transmission, and equipped with four-wheel drive system

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　

　　The 23 Nissan Tule 5.6 second row adds a central armrest, full of administrative atmosphere, and is matched with a coffee-colored rhombus leather interior, showing high-end luxury, and its aura is approaching that of the high-end brand Infiniti. At the bottom of the screen are the multimedia control area, the trend and the air-conditioning control area. The air-conditioning control area adopts the design of physical buttons and LCD screens to ensure the convenience of operation and also enhance the sense of technology.


　　The side shape of the 22 Nissan Touros 5.6 is square and stable, and the straight waist line expresses the size and momentum of the whole vehicle very well. In terms of body size, the length, width and height of the US version of the Touros are 5165/1995/1940mm respectively, and the wheelbase reaches 3075mm. With 273mm ground clearance, it looks very tall and powerful. In terms of wheel size, the new ARMADA will offer multiple styles of 20 inches and 22 inches.

　

2022 Nissan Toule Amanda is configured between 700,000 and 900,000, and can be paid in installments

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　　The front face design of ARMADA basically continues the shape of Tule, but the air intake grille has become more rough, with a black lower guard design, the overall visual effect is luxurious and hard. The headlight design similar to the C shape is also very characteristic. The side shape is square and stable, and the straight waist line expresses the size and momentum of the whole car very well. It looks very tall and powerful. The tail design is square and honest, and the addition of through-through chrome decorative strips makes the whole car tail more integrated

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　

　　The appearance of the new Amanda ARMADA central control in 2022 has brightened the eyes of many car owners! The redesigned center console places the 12.3-inch touch screen at the top, and the resolution of the screen is increased to 1920X720 pixels. It is embedded with in-car WiFi, Apple CarPlay and other functions, making the user experience a qualitative leap compared to the old model.

　　At the bottom of the screen are the multimedia control area, the trend and the air-conditioning control area, among which the air-conditioning control area adopts the design of physical buttons with LCD screens to ensure the convenience of operation and enhance the sense of technology.

　　Interior layout, platinum version of the second row added a central armrest, full of administrative atmosphere, and with coffee-colored rhombus leather interior, a show of high-end luxury, the aura of the high-end brand Infiniti.

　　The front face design of ARMADA basically continues the shape of Tule, but the air intake grille has become more rugged. With the black lower guard design, the overall visual effect is luxurious and hard. The headlight design similar to the C shape is also very characteristic. The side shape is square and stable, and the straight waist line expresses the size and momentum of the whole car very well. It looks very tall and powerful. The tail design is square and honest, and the addition of through-through chrome decorative strips makes the whole car more integrated.

　　The appearance of the new Amanda ARMADA central control in 2022 has brightened the eyes of many car owners! The redesigned center console places the 12.3-inch touch screen at the top, and the resolution of the screen is increased to 1920X720 pixels. It is embedded with in-car WiFi, Apple CarPlay and other functions, making the user experience a qualitative leap compared to the old model.

VIP Premium Hotline: 175 2669 2158 Manager Wang (same as WeChat)

　

　　At the bottom of the screen are the multimedia control area, the trend and the air-conditioning control area, among which the air-conditioning control area adopts the design of physical buttons with LCD screens to ensure the convenience of operation and enhance the sense of technology.

　

Tianjin Bangyu International Trade Co., Ltd. is a sales (Mercedes-Benz), (BMW), (Porsche), (Land Rover), (Audi), (BENTLEY), (Rolls-Royce), (Maserati), (TOYOTA), (Lexus) and other luxury high-end car brands, all models purchased in the company are imported with original equipment, no private modification, and all vehicles enjoy the national mandatory regulations for three years 60,000 km quality assurance so that you can use the car worry-free, warm reminder: please do not believe the low price~ reliable price is more important!

Company Name: Tianjin Bangyu International Trade Co., Ltd.

Contact number: 175-2669-2158 Manager Wang (same as WeChat)

Contact address: No. 288, Jingmen, Free Trade Zone, Binhai New Area, Tianjin

　


Disclaimer: The above model price information is provided by the comprehensive dealer and is for reference only. Its authenticity, accuracy and legality are the responsibility of the dealer. Phoenix Auto does not provide any guarantee and does not assume any legal responsibility.

Marvel’s ＂Avengers 3＂ Chinese farce, who should be blamed by the organizers’ fans？

Group photo of the creators of "Avengers 3" in China


1905 movie network feature Today, there is no greater event in the film industry than the red carpet and press conference held in Shanghai.

　

The directors, the Russell Brothers, made a collective appearance with four stars: "Iron Man" Robert Downey Jr., "Rocky" Tom Hiddleston, "Spider" Tom Holland and "Hulk" Mark Ruffano, in what can be described as the strongest lineup in the history of publicity in China.(Click here to watch the full report of the "Avengers 3" China conference)

　

The main creators appeared at the press conference one after another, and the red carpet interacted with Chinese fans at zero distance. The "heroes" are full of entertainment spirit, acting cute and constantly fighting each other, and they are also open to fans’ autographed photo requests, with full marks for affinity. (Click here to watch the full video of "Avengers 3" China red carpet)

　

However, in sharp contrast to the joy in the venue, outside the venue, the organizers caused controversy, complained and even criticized many fans from the previous publicity to the chaos in all aspects of the on-site organization. Let Xiao Dianjun take you back:

　

Live direct attack: Fans queuing up for a "Busan trip"?

　

In the face of a rare lineup of super-strong creators, Marvel fans have long been gearing up and preparing for a long queue. Many foreign fans have booked tickets and hotels in advance and arrived in Shanghai early.

　

Regarding this red carpet meeting event, the organizers had already stated on Weibo that the red carpet was open to fans for free without the need to purchase tickets, but there was no clear explanation of the queuing rules, the starting time of the queue, and the number of people who could be accommodated.

　

Most of the unknown fans chose to come to the scene a day in advance to survey the terrain, but when they arrived at the scene, they found that a large number of fans had gathered outside Disney Town.

[Live 1] Unruly "Night Platoon" can enter the venue?

　

According to users on Weibo, officials and on-site staff had promised that the "night line" (staying up late in line) would not work, and that the scene would be cleared at 11 pm, and fans would be asked to line up again tomorrow morning. Previous events such as the red carpet premiere in Disneytown also did not allow "night line" due to safety concerns.

　

Many fans obeyed and returned to the hotel, but there were still a large number of fans who were unwilling to leave. During this period, "fake news" came many times, and thousands of fans crowded and ran between multiple queuing points. The scene was once very chaotic.

At 1:44 a.m., Marvel Pictures’ official Weibo released a statement saying that "the fan area is saturated… Fans who cannot enter the red carpet area, please log in to the online live broadcast platform to watch the live broadcast of the red carpet". This means that fans who arrive early in the morning or leave early because "night rows are not allowed" are likely to lose the opportunity to face their idols.

　

Regarding last night’s timeline, the user @rosemary fell into the ancient circle and wrote on Weibo:

　

　"My timeline is:

Arriving at Disneytown at 8 o’clock, there was no queue. We went to take pictures near the red carpet and confirmed with the staff and security that there was no night queue.

Leave around 9:30 and prepare to go back to the hotel to wash up. In the early morning, a small number of people gathered at the entrance of Disney Town. The security guards did not know what they were going to do. The taxi was very easy to take and arrived at the hotel after 10:00

At 10:30, my little sister sent me the message that she was being squeezed and crying in Disneytown. Yes, she was squeezed and crying. She was not ready to wait in the night row. She was only going to step on the red carpet to see it. She couldn’t squeeze in at all. People went crazy from the red carpet to the gate of the town. As soon as there was a wind and grass, she began to run and make noise inexplicably

Between 11:00 and 12:00, the crowd grew more and more, the number reached 3000, and more and more people came to the night row after hearing the wind. The order was chaotic. Many people lost things, their feet were swollen, and the security guards held hands to circle people

From 12:00 to 1:00, in order to prevent accidents, people will be released. The security guard will randomly shoot the heads of the crowd, about 5 at a time, and then start to circle the people around the iron railing.

The sign was released around 1:30, and the Marvel official sent an apology to Weibo. The town was closed, and the people inside were at a loss, and the people outside were directly cleared. "

　

Another person, named @_JSW Silver _ went to step on the spot a day in advance, entered the night row by accident and squeezed into the first row of the red carpet. The netizens also restored the state of "night row" entry for us, mentioning that the scene was very chaotic, the crowd was crowded, and the phenomenon of colliding with security guards occurred repeatedly.


　

[Live 2] Fans who did not enter the venue were "walked by the organizers"?

On April 19, during the day, Marvel fans gathered outside the stadium


Outside Disneytown, although the official blog has issued a notice and the hope of admission is slim, a large number of fans still rushed to hear the news. This group of fans said that during the process, a staff member promised them that "as long as we cooperate well, we will definitely take us in," but later they were told that they could not enter the venue, and offered waiting fans three options: "Go to the lawn to watch the live broadcast; go to the Disney park to play for free; wait until it gets dark, it is useless."

　

The netizens at the scene @you are so cute to eat peaches, Fa said that during this process, fans tried to communicate with the staff many times, but due to the hot weather and excessive fatigue, fans also broke down and shouted, asking for explanations, and also had physical conflicts with security personnel.

　

Weak fans also fainted.

　

[Live 3] Is the red carpet a torment?

At this time, the fans who entered the red carpet area were also uncomfortable, and going to the toilet became a big problem. At first, there was no special toilet passage or bracelet, so if you wanted to go to the toilet, you could only choose to endure. Although there was a "toilet passage" in the later stage, leaving the team to go to the toilet was basically equivalent to giving up your position. Under the scorching sun of nearly 30 degrees in Shanghai, "it was hot, no water, no food, and I stayed up all night", which was very torturous.

　

In addition to the chaotic organization of the organizers, some netizens objectively pointed out that fans also disobeyed order, littering, defecating, and other uncivilized behaviors.

　

If he had known that "Mr. Hai" would not come, but he did not press the watch, "Little Spider" would become the pick-up man?

　

For the star lineup promoted in China, Marvel Studios has always announced "Iron Man", "Rocky", "Thor" and "Hulk".

　

　

However, on the afternoon of April 17, the official blog suddenly released a message saying that "Thor Chris Hemsworth will not be able to come to the Chinese red carpet due to itinerary conflicts." In fact, there were reports on the Internet a few days ago that some guests could not attend, but the organizers did not respond or refute the rumors. PartFans questioned in the comment area that the organizers had known the news, but delayed the announcement, which made many "Thor" fans go for nothing.

　

Until last night, a day after "Thor" announced that he would not be able to attend, the top news on Marvel Studios’ official Weibo was still the "four-person lineup" initially announced, which would inevitably mislead fans.

　

Some fans noticed that just one day before Thor announced his "withdrawal", "Spider" Tom Holland posted a video on a social networking site announcing that he would promote Shanghai in the future, and was later called "Spoiler King" by the official blog, saying that it was originally a surprise, but was turned into a "spoiler" by Spider.

Fans suspected that the official knew that "Mr. Hai" was not coming early, and pulled the little spider to save the scene, but for various reasons, he pressed the watch.

　　

Marvel’s 10th Anniversary Celebration Becomes a Chinese Star Concert?

　

In addition to the lack of effective organization on the red carpet, another event of Marvel’s China tour, the "Marvel Movie 10th Anniversary Celebration", has also been complained by many fans.

　

Chinese artists including Zhang Jie, Jane Zhang, Joey Yung, Aaron Yan, Chen Mingjia and Luo Xiaobai will join hands to join hands in the Marvel 10th Anniversary Celebration, which begins at 5 p.m., according to an official Marvel Pictures Weibo account.

　

　

　

Once the news was released, many Marvel fans questioned: this is a commercial event jointly held by the promoters and sponsors, and there is no direct connection with "Marvel 10th Anniversary". Many fans said that "Marvel is already popular enough in China, and it does not need Chinese stars to help out." Some fans also questioned that these Chinese stars are called to help out, but in fact they are rubbing Marvel’s popularity.

　

On the other hand, fans of Chinese artists are also impatient, emphasizing that Chinese stars are officially invited by Marvel and do not participate in red carpet activities. They are not riding on one’s coattails. I hope Marvel fans can respect each other.

　

A wave of unresolved waves began again, and the issue of ticket allocation for this celebration triggered a new round of "scolding wars". First, the live broadcaster "Tencent" and the fan accounts of the star guests drew a large number of "non-Marvel fans" to give tickets, causing dissatisfaction among Marvel fans. "Marvel’s tenth anniversary celebration should be reserved for real Marvel fans."

　

Then, the lottery process of "Marvel Pictures" official Weibo "Celebration Admission Ticket" was questioned by fans. The original lottery Weibo did not mention the need to follow the two Weibo accounts, but this condition appeared in the detailed description of the lottery results, causing many fans to question the fairness and effectiveness of the lottery process.

　

In response to this issue, Marvel officially apologized and offered an additional 10 tickets.

　

As expected, the celebration that just ended turned into a platter concert of various celebrities. Marvel stars only appeared at the beginning and end, becoming proper "supporting roles".


Eason Chan first called the members of the "Avengers" "Superman" at the scene. Although the translation in Hong Kong is different from that in mainland China, it would be disrespectful for Eason to call the "super" of the Justice League at the 10th anniversary celebration of the Avengers.

The final group photo session was even more embarrassing to the point of being complained by fans. It was obviously a reunion celebration, but the host asked the members of the reunion "would you mind step aside" (please step aside) to line up to welcome Chinese stars one by one and accept the cheers of fans.

When taking a group photo, Eason Chan occupied the "C position", and the "founder" Iron Man was instead squeezed to the side. No wonder fans complained: "Marvel’s tenth anniversary, the comparison between Nini’s photo and the poster is simply, is this Marvel or whose tenth anniversary?"

Compared with the other two stops of the Asian tour, South Korea and Singapore, although each has its own shortcomings, the red carpet of the two countries has chosen to be linked to charity, and the promoters have also arranged for Marvel members to visit welfare institutions and other public welfare activities. In comparison, is it more meaningful and more heart-felt than an unknown star platter concert?

"The Avengers" has a strong fan base in China, and the "Avengers 3" main creators came to China to promote it. "Marvel’s 10th Anniversary Celebration" was supposed to be a big party for Marvel members to celebrate and interact with Chinese fans.

As Spider-Man said, "with great ability comes great responsibility," but as the organizer of the event, Marvel Studios’ propaganda department in China apparently failed to achieve this. One after another, the information was not released in a timely and unclear manner,The number of fans and the capacity of the scene are seriously underestimated.The problems of unclear marking and chaotic organization not only consumed the enthusiasm of Chinese fans, but also brought many security risks.

　

With the end of the celebration, the Marvel China tour came to an end. Xiao Dianjun only hopes that the organizers can face all kinds of controversies head-on and make convincing explanations and reflections on the public after the event. Other movie promoters can also learn from this. In the next Hollywood China tour and fan meeting, stars and fans can interact more happily.