I can’t hold on! Liangpin Store announced the largest price reduction in history.

I can’t hold on! Liangpin Store announced the largest price reduction in history.

When e-commerce became popular, two snack brands were particularly popular online. One is three squirrels, and the other is a good shop. But unfortunately, with the increasingly fierce competition in the snack market, the business of these two brands has plummeted. After all, consumers prefer to buy cheap and delicious snacks rather than paying a lot of money for a brand.

In the past, there were many offline physical stores in the good shop, but they basically closed down after half a year. The reason is that opening a store requires rent, artificial water and electricity, so offline snacks are naturally more expensive than online ones. This consumer is not a fool, so he naturally buys the same thing online. There is no business in this shop, so naturally there is no way to continue it.

This defective shop can’t hold on any longer. On November 29th, it announced the largest price reduction policy for the first time since the company was founded 17 years ago. This time, the average price of more than 300 products on sale was 22%, and the highest price was 45%.

Yang Yinfen, Chairman of the Board of Directors, said: Liangpin Store will launch a new round of reform around the theme of "strengthening business innovation and comprehensively improving operational efficiency". On the basis of adhering to "high-quality products", the price of products will become more close to the people.

It is obvious that Yang Yinfen’s remarks are intended to take a high-quality and low-price route, so as to continue to gain the recognition of consumers. I’m afraid that three squirrels will start to panic when the price of the good shop is reduced. If you don’t cut prices, I’m afraid the market will be robbed by good shops. But if the price is really reduced, the profit will become less.

However, it also shows that in today’s low-cost mind, the high-end snacks on the market are hard to survive. Perhaps this time, the change of the good shop is correct.