LinkedIn (LinkedIn), the world’s leading workplace social platform, recently released the "2020 LinkedIn Expert of the Year" list. Nearly 100 professionals from high-tech, Internet, finance, venture capital, media and marketing, and HR fields have been listed to become the "LinkedIn Influencer of the Year". The list is evaluated based on the frequency of high-quality content posted on the LinkedIn platform in the past year, the amount of interaction and attention received, and the "content productivity" and "industry influence" of "workplace experts" on the LinkedIn platform.
When teleworking and flexible working hours become the workplace keywords in 2020, and when video and email replace face-to-face communication, we need more sincere communication and sharing in the workplace to eliminate barriers, break down difficulties, and establish new order and stimulate new energy in the discussion and collision of opinions. Therefore, the release of this list aims to encourage these in-depth content producers on the one hand, and on the other hand, it hopes to attract more professionals from different industry backgrounds to join the LinkedIn workplace community, so that more in-depth opinions can be shared and more valuable voices can be heard.
With the production of content based on "real professional identity" as the core, LinkedIn will continue to enrich its products and content sections in 2020, creating a dynamic and valuable workplace community ecosystem on the LinkedIn APP. "The organic integration of workplace identities behind opinions and opinions to generate sustainable outward-reaching value, whether online or from online to offline, is a unique attribute of LinkedIn as a workplace community." "For users, LinkedIn is not only a platform to discover career opportunities and demonstrate professional identity, but also a workplace community that spans established circles such as geography, industry, and rank to stimulate professional thinking and gain industry insights," said Chen Yijing, director of product operations and user growth at LinkedIn China. "We encourage more employees with opinions to speak out or participate in interaction, which is also an investment in our own’industry visibility ‘."
Start with "Believe 2021" and let valuable voices continue to spread
After the "Struggle to Survive" 2020, we can’t wait to enter 2021, and therefore have more expectations for the new year. To this end, LinkedIn invited the experts on this issue to write an industry letter around the theme of "Believe in 2021" from their respective industries and professional perspectives, providing positive and valuable insights for the career planning of the workplace in the new year. The industry letters cover industry fields from macroeconomics and finance, technology Internet, venture capital to brand marketing. The topics include first-hand industry trend insights, fresh career growth stories, and discussions on hot topics such as graduate job hunting, midlife crisis vs opportunities, and the development of women in the workplace.
"Believe in the power of zero" is one of the feelings of Jinghong 2020 *, who has been named LinkedIn’s expert of the year for two consecutive years. As the CEO of Zhongwang Enterprise Management Consulting Co., Ltd., the high-end talent consulting service she is engaged in has always been a special niche market. "Because excellent professionals can achieve high-end in an industry, they generally have high self-requirements and have been constantly learning and breaking through, but even those high-end talents with an enviable million-year salary will face industry changes, market fluctuations, and age challenges. The people who impressed me the most in 2020 are not the top candidates with tens of millions of annual salaries, but some professionals who are willing to clear their past achievements and start again. I also believe that these’shimmer ‘who have the courage to return to zero in the workplace this year will bring more light in the future. "
Zhang Peng, director of digital marketing strategy at Shengshi Great Wall, hopes to encourage the workplace with "belief in deep thinking power". He believes that: "All walks of life are rolling in, and people who simply work hard in the workplace have no advantage. The core competitiveness of the future workplace is by no means better than anyone’s physical strength. Thinking power is the driving force for all progress. If deep thinking power can be interpreted from four dimensions, it is to pay attention to the underlying rules, do not follow routines, endure anxiety and learn to disassemble."
Zou Luqin Lindsay, founder of Offer Gang, chose the theme of "believing in infinite possibilities". She used to have the halo of famous schools and Wall Street investment banks. Now she and her friends have founded Offer Gang, an online learning platform for job hunting, dedicated to using valuable resources to help school students improve their employment knowledge, skills and comprehensive strength. She said: "10 years ago, there was no concept of’job search education ‘, but today’s international student job search market is still in a state of mixed quality. Marketing methods and traps are endless. We hope to start with comprehensive system education and use valuable resources and services to help school students successfully complete their career starts. I also hope to connect with more career newcomers through the LinkedIn platform to help them create their own career future, and also create the future of the job search education industry with them."
Authentic professional identity empowers content production and consumption, allowing deep thinking to "break the circle" aggregation
Today, whether it is the workplace environment, the way information is shared, or the ideological spark we generate at work, it is highly fragmented. How to make the production and consumption of in-depth opinions generate sustainable value is a challenge that both content platforms and social platforms face. On the other hand, based on the traditional offline communication scenario, it is always limited by the circle of real-world friends, industry limitations and even professional qualifications. As a real-identity, open and relatively serious workplace community platform, LinkedIn can not only better break the workplace circle and create open and immediate communication opportunities, but also allow the people behind the opinions and opinions to support and empower each other, making it one of the most suitable platforms for the production and consumption of in-depth industry content.
In recent years, LinkedIn has been committed to improving the active level, user stickiness and content quality of the workplace community. In particular, on the LinkedIn APP side, it has continuously enriched the content of the section around the value points of "workplace community" and "high-quality content". While encouraging in-depth content, it also meets users’ needs for information timeliness and interactivity. For example, "LinkedIn Must Read Today" that pushes real-time industry information to users, "workplace Q & A" and "topic discussion" that advocate interaction with industry views, and "LinkedIn headlines" that push in-depth content through information aggregation.
In 2020, the active level of LinkedIn’s workplace community has increased significantly compared to last year. At the same time, more and more industry veterans are actively speaking and interacting on LinkedIn, discussing topics ranging from technology Internet technology trends, macroeconomic and financial insights, to business management and entrepreneurship insights, and various workplace hot topics. They include both business leaders and entrepreneurs in the traditional sense, as well as veterans with rich experience and unique thinking about their own industries. In addition, there are many ordinary professionals who contribute valuable industry perspectives through participation in topics and interactions. At the same time, there are many cross-industry, cross-functional and rank-level views collide and interesting discussions.