In order to further keep up with the development trend of the film and television industry and help the high-quality development of copyright culture in Hainan Free Trade Port, the 5th Hainan Island International Film Festival held the Film and Television Digital Rights Management Forum and Film Science and Technology Innovation Forum in Sanya on December 18th. Based on the integration of culture and technology, this forum will exchange and discuss hot topics such as digital copyright protection of film and television, AIGC, film industrialization, HDR Vivid and Audio Vivid’s new audio and video technical standards, release scientific and technological innovation achievements of film and television industry, promote the ecological development of digital copyright protection of film and television and film technological innovation, and help the industry prosper and develop.
Zhang Meiying, former vice chairman of Chinese People’s Political Consultative Conference; Former Party Member and Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, and Tong Gang, Vice President of China Federation of Radio and Television Social Organizations; Zhang Jun, Executive Deputy Minister of Propaganda Department of Hainan Provincial Committee and Director of Provincial Film Bureau; Zhang Hong, Director of Publicity Department of the Communist Party of China Digital Film Program Management Center; Ren Zhonglun, Vice Chairman of China Film Association; Member Chinese People’s Political Consultative Conference, Party Secretary and Director Sun Baolin of China Copyright Protection Center; Fu Mingdong, Vice President of Radio and Television Research Institute of State Administration of Radio and Television; Zhang Wei, director of China Film Science and Technology Research Institute; Zhou Chunhua, member of the Standing Committee of Sanya Municipal Committee and Minister of Propaganda Department; Tang Ze, vice chairman of Sanya CPPCC, attended the forum.
Sun Baolin said in his speech that copyright is the core of culture, the embodiment of creativity and the pioneer of the latest perception and application of technology. Copyright is undoubtedly the most important factor in the film and television industry to embrace the digital wave and explore new scenes and practices. We should pay attention to the natural advantages of copyright communication culture and technology, optimize the full chain service of film and television copyright, and contribute to the high-quality development of the film and television industry. It is suggested that the concept of film and television property management should be strengthened; Give full play to the advantages of Hainan free trade port and go out to sea culturally; Empowering film and television creation and value mining with copyright and technology, and condensing the greatest synergy in the balance of interests of all parties.
Ding Wenhua, academician of China Academy of Engineering and chairman of China Radio, Film and Television Digital Rights Management Forum, said in his speech that this forum discussed the practice and innovation of digital rights management in the film and television industry, and released the industrialization achievements of digital rights management standards for video and audio content distribution. He was particularly pleased to see that mainstream OTT TV manufacturers had begun to integrate hardware security-grade ChinaDRM, and some high-end TVs had passed the safety assessment of ChinaDRM products, which I believe would have a far-reaching impact on the healthy development of digital rights management in the film and television industry.
Fu Mingdong said in his speech that at present, the radio and television and network audio-visual industries are facing a new round of technological upgrading brought by ultra-HDTV, 5G, artificial intelligence and blockchain, and the demand for digital copyright protection of film and television content is more urgent. In the next step, the "Digital Media Content Protection Technology Research Laboratory" approved by the State Administration of Radio and Television will continue to strengthen cooperation with all parties in the film and television content industry chain and promote the continuous evolution of copyright protection technology; Further improve the technical evaluation and service certification of audio-visual content copyright protection, and promote compliance and orderly competition in the copyright protection market; Continue to do a good job in training digital copyright protection talents and international exchanges, provide public welfare support for industry development and technology output, jointly create a high-security, wide-coverage digital copyright protection environment for the ecological prosperity of large audio-visual content, and promote the high-quality and innovative development of the industry.
Ren Zhonglun said in his speech that the nature of film is the combination of technology and the embodiment of cultural soft power, and it is also the embodiment of the value of technical film and television. For more than 100 years, movies have been developing with the development of science and technology, and breaking through with the breakthrough of science and technology. All our film artists are keen, sensitive and agile to the development of technology, and are good at turning the latest achievements of these technologies into the latest expression of movies. Over the years, the progress of China films, especially the technological progress and development, has attracted worldwide attention.
The launching ceremony of ChinaDRM+ ultra-high-definition audio-visual service, the release ceremony of the list of ChinaDRM products that passed the evaluation in 2023, the signing ceremony of the trust management center for digital rights protection, and the launching ceremony of the research cooperation on the registration mechanism of artificial intelligence products were also held, and the implementation guide for digital rights management (DRM) technology application for audio-visual content distribution was publicized.
In addition, a round-table forum was held around the themes of "Innovation Practice and Future Prospect of Film Science and Technology" and "Evolution of Audio-visual Copyright Protection Technology".
Source: Sanya Daily