标签： 苏州桑拿夜生活

It is a common problem for discipline inspection and supervision organs to organize weddings, funerals and celebrations in violation of regulations. Combined with the practice of discipline review, this paper discusses some thoughts on how to define whether discipline is violated, how to overcome the difficulties in obtaining evidence, and how to grasp the punishment grade.

How to grasp the boundary between violation of discipline and non-violation

The first paragraph of Article 85 of the Regulations on Disciplinary Actions in the Communist Party of China (CPC), which came into effect on January 1, 2016, stipulates: "If you take advantage of your authority or position to handle weddings, funerals and celebrations, and cause adverse effects in society, you will be given a warning or a serious warning; If the circumstances are serious, the punishment within the party shall be revoked. " The second paragraph stipulates: "Anyone who takes the opportunity to collect money or commits other acts that infringe upon the interests of the state, the collective and the people in organizing weddings, funerals and celebrations shall be given a heavier or heavier punishment in accordance with the provisions of the preceding paragraph until he is expelled from the party." To judge whether an act belongs to the problem of illegal handling of weddings, funerals and celebrations, the key is to closely follow the constitutive requirements of violation of discipline and identify it in combination with relevant regulations and superior requirements.

Whether to use the influence of authority or position. The use of authority refers to the use of the authority in charge, responsibility and undertaking a certain official business or the authority of other state staff who have subordinate and restrictive relations in their positions; Taking advantage of the influence of one’s position is a convenient condition formed by taking advantage of one’s authority or position. If you use the influence of authority or position to inform or invite management objects, subordinates, other people who have job affiliation with you, staff of subordinate units and staff of other units with work connections to attend banquets, occupy public resources, use the company bus to pick up and drop off people attending banquets, transport related items, or provide convenience or seek benefits for yourself and your family, you may be suspected of violating discipline. For example, Yang, director of the Supervision Office of Zhengzhou City Garden Bureau, has the supervision function over the secondary institutions under the bureau. When he prepares a wedding banquet for his daughter, he actively invites the heads of the secondary institutions to participate. This practice belongs to the use of authority and constitutes a violation of discipline.

Whether it has caused adverse social impact. The "bad influence" here refers to causing negative repercussions among the masses or society and damaging the image of the party and state workers. Specifically, it is because of the wedding, funeral and celebration that it interferes with and hinders the normal order of production, life, work, business, teaching, scientific research and transportation, or causes bad public opinion. For example, three brothers Liu, deputy secretary of the Fugou County Political and Legal Committee, held a funeral for their father, and informed the leaders and colleagues of the county party committee office, the county government office and other units to attend. During the period, more than 200 vehicles were mourned, including 43 buses, which caused serious adverse effects in society, and three people were respectively punished by the party discipline and the organization.

Whether there is a big situation. In practice, the so-called "big operation and big management" refers to the large number of banquets, large ostentation and extravagance, high standards and extravagant comparison, which obviously exceeds the local normal living consumption level. For example, in the case of Zhao’s violation of discipline in the Group Industry Department of xinzheng city Party Committee, Zhao organized a wedding for his son, arranged to rent a luxury car to drive on the main roads of the city, rented a salute car and drum team at the wedding site, and organized banquets for many times to receive gifts, which constituted a big deal.

Whether it violates the relevant filing system. In recent years, various localities have successively issued relevant regulations on standardizing the reporting of weddings, funerals, banquets and banquets for cadres in party member, and made corresponding provisions on the standards and reporting procedures of the management. It is illegal to operate privately without reporting, or the standard and scale of operation exceed the scale of reporting.

How to find the key points of evidence collection

In the practice of discipline review, such cases are prone to problems that the evidence standard and key points of evidence collection are difficult to grasp, which need to be further clarified to avoid "raw food" or the evidence is not solid.

How to identify the influence and bad influence of using authority or position. To judge whether a party member cadre takes advantage of his power or position to handle wedding, funeral and celebration in violation of regulations, we should not only extract the evidence such as the division of duties and employment documents of the actor, but also verify whether the behavior of handling wedding, funeral and celebration is related to his position, such as informing the people attending the banquet whether there is any work connection with him, whether he is affected by his position and status, etc. With regard to the problem of adverse social impact, in addition to reports from the masses, reports from the Internet, newspapers and other media, colleagues in the unit and the surrounding people’s knowledge and understanding of party member cadres’ wedding, funeral and festive behavior are also important factors in determining whether it has caused adverse social impact.

How to determine the amount of gift and the amount of violation of discipline. Generally, there are many people involved in organizing weddings, funerals and celebrations in violation of regulations, and it is difficult to ask for evidence. It is necessary to extract the relevant documentary evidence that can record the amount of gift money in time during the investigation, sort out the gift money related to the influence of the party’s authority or position, and identify the disciplinary money. In addition, we can make a comprehensive judgment through other evidence, such as the description of the participants and handlers, the scale of the banquet, etc., and we can’t simply determine the amount of gift money and the amount of violation of discipline based on the statements of the parties.

How to verify the banquet scale and banquet standard. The difficulty in obtaining evidence in this respect is that sometimes hotels are not kept, or for some reason they are unwilling to provide them to the discipline inspection and supervision department. In practice, we should pay attention to collecting the testimony materials of the hotel’s responsible person, handlers and other staff, the hotel’s credit card payment records and other materials, and combine the statements of the parties to comprehensively identify the scale and standard of the banquet. When obtaining evidence, we should pay attention to analyzing and eliminating contradictions in evidence, so that transcripts, testimony materials, documentary evidence and physical evidence can form a complete evidence chain.

How to reasonably determine the punishment grade

In 2016 and 2003, "Regulations on Disciplinary Actions in the Communist Party of China (CPC)" did not change the punishment grade for party member cadres’ illegal handling of weddings, funerals and celebrations. In practice, the punishment grade should be reasonably determined from the following four aspects according to the circumstances, nature and local conditions.

Look at the subjective attitude of violating discipline. When determining the punishment grade, we should first look at the cognition of the parties to their disciplinary actions, that is, the subjective aspects of the constitutive requirements of disciplinary violations. If the parties are not familiar with the policies and regulations, resulting in the form and standards of operation do not meet the requirements, they can be properly considered when measuring the discipline; However, if you take the initiative to use the influence of authority or position, deliberately evade the policy provisions or turn a deaf ear to the requirements of superiors, and there are opportunities to collect money and other acts that infringe on the interests of the state, the collective and the people, it can be used as an important reference to determine the grade and confirm whether there are serious circumstances when measuring discipline. For example, Li, the public security brigade of Bo ‘ai County Public Security Bureau, took advantage of the move to a new house to do a big job. After receiving the report, the local discipline inspection commission ordered him to cancel the banquet and sent someone to supervise it. However, after the supervisors left, Li continued to arrange the banquet and receive the gift money. His subjective attitude was very bad. Therefore, Li was punished by staying in the party for one year and lowering his post level, and was transferred from the public security brigade.

Look at the specific scale of the operation. The scale and standard of banquets organized by the parties is also a key factor in determining the punishment grade. If the ostentation and extravagance of the banquet obviously exceeds the local standard of normal weddings, funerals and festive banquets, especially if the party does not converge or stop after the 18th National Congress of the Communist Party of China, it can be used as a reference for heavier or heavier treatment. For example, the director of the Standing Committee of the People’s Congress of a county in Chongqing hosted a wedding for his son, used luxury vehicles to form a wedding convoy, and hosted more than 100 tables in a five-star hotel. The wedding cost was as high as 400,000 yuan, which was a typical big event.

Look at the degree of adverse effects. Party member cadres’ illegal handling of weddings, funerals and celebrations infringes on the system of honesty and self-discipline and social customs, which will also affect people’s views on the Party committee and government and damage the image of the Party. Therefore, the degree of adverse social impact must be fully considered when determining the quality and quantity. For example, Wang, deputy secretary of the Disciplinary Committee of a town in Chongqing, held a birthday banquet for his father, invited nearly 1,000 government officials, village cadres and some management clients to attend, and held a total of 114 tables. After the problem was exposed by an online forum, it caused serious adverse social impact. Wang himself was severely warned by the party and was dismissed.

See the performance of cooperating with the investigation. The disciplinary personnel’s understanding of their mistakes and the actual performance of cooperating with the investigation are the external manifestation of their subjective attitude, and also an important factor to be considered when determining the punishment grade. If those who violate the discipline can realize their own problems, actively cooperate with the organization to investigate, truthfully state the facts, explain the source and amount of the gift money, and voluntarily hand in the disciplinary income, it can be used as a reference for mitigating or mitigating circumstances when measuring discipline. For example, in the case of Li’s violation of discipline by Zhengzhou Municipal Health Planning Commission, Li was always able to actively cooperate with the organization in the investigation and trial stage, with a good attitude of admitting mistakes, and took the initiative to hand over the gift of 55,200 yuan to the organization, comprehensively considering Li’s understanding, attitude and performance of mistakes, and dealt with it lightly in qualitative and quantitative discipline. (Shen Hongjiang Hongtao Author: Zhengzhou City Commission for Discipline Inspection, Henan Province)

postscript

Since the 18th National Congress of the Communist Party of China, illegal handling of weddings, funerals and celebrations has always occupied a considerable proportion of the mental problems that have been investigated and dealt with by discipline inspection and supervision organs at all levels in violation of the eight central regulations. In 2015, a total of 5,115 large-scale weddings, funerals and celebrations were investigated, 6,057 people were dealt with and 4,413 people were given disciplinary sanctions. To investigate and deal with such problems, it is necessary to identify and deal with them in strict accordance with party discipline and regulations. This paper puts forward some thoughts based on the practice of discipline review, which has certain reference and reference significance.

The Regulations on Disciplinary Actions in the Communist Party of China (CPC), which came into effect on January 1, 2016, stipulates in Article 85 three types of disciplinary actions in party member’s handling of weddings, funerals and celebrations, namely:

1. Taking advantage of one’s authority or position to influence the handling of weddings, funerals and celebrations, causing adverse effects in society. Compared with the "taking advantage of one’s position" in the first paragraph of Article 81 of the original regulations, the new regulations emphasize that in addition to taking advantage of one’s position, it is also forbidden to take advantage of the influence of one’s position to handle weddings, funerals and celebrations, which fully embodies the requirements of strictly administering the party in an all-round way. For this kind of behavior, no matter whether it is lavish or not, whether it is accepting gifts or not, as long as party member uses his power or position to influence the operation, such as using the manpower and material resources of the management service object, and causing adverse effects in society, it can be considered as a violation of discipline.

Two, by handling weddings, funerals and celebrations of the opportunity to collect money. The main form of expression is that the actor collects a large amount of gift money in handling weddings, funerals and celebrations through large-scale or multiple invitations to treat guests.

Three, in organizing weddings, funerals and celebrations, there are other violations of the interests of the state, the collective and the people. For example, the normal production, life, work, business, teaching, scientific research, traffic order and other normal order are disturbed and hindered by the wedding, funeral and celebration, or there are circumstances that cause casualties and other major accidents, and so on.

Customs about weddings, funerals and celebrations vary from place to place, but customs cannot be an excuse for party member to break the discipline. To deal with the illegal handling of weddings, funerals and celebrations, it is necessary to comprehensively consider the local economic development level, strictly follow the party discipline and regulations, and reflect the rigidity of discipline.

(Provided by China Journal of Discipline Inspection and Supervision)

Text | QuestMobile

QuestMobile data shows that as of June 2024, the monthly active users of mobile Internet reached 1.235 billion, up 1.8% year-on-year, which is different from the previous market growth supported by users in fourth-and fifth-tier cities. In the first half of this year, new users mainly came from first-tier cities, which also increased the proportion of first-tier users to 9.3% (up 1% year-on-year), indicating that the trend of people gathering in first-tier cities in the first half of this year was obvious.

The change of people has brought about changes in the use of different fields. Online entertainment, life consumption, education and job hunting, travel, shopping finance and automobile consumption have become "six bright areas". In June, 2024, the number of monthly users in the life service industry reached 865 million, and the average monthly usage time reached 222.8 minutes, up by 4.5% and 4.8% respectively, indicating that the recovery trend of urban life consumption was obvious, especially for local life and film performances, and the monthly life scale increased by 11.1% and 22.7% respectively.

In the field of online entertainment, the monthly users of short videos have reached 989 million; In the field of education and job hunting, the monthly users of educational tools reached 133 million, an increase of 14.5% year-on-year; The total number of users in the field of travel has reached 1.067 billion, and the monthly users of travel tools, flight services, hotel services, train services and car services have increased by 35%, 29.9%, 25.8%, 24.8% and 16.2% respectively. In the fields of shopping finance and automobile consumption, the monthly living scale of the mobile shopping industry reached 1.08 billion, up by 3.5% year-on-year. The rise of banking apps and automobile companies apps is changing the traditional usage mode of these two fields … …

In addition to the above six major areas, in the past year, the AIGC APP industry stood out among all secondary Internet industries, and the industry scale ushered in explosive growth. QuestMobile data shows that in June 2024, the monthly active users of AIGC apps reached 61.7 million, a year-on-year increase of 653.3% (a net increase of 53.5 million). At the same time, in the past year, the number of new users of AIGC was mainly from users in new first-,second-and third-tier cities. Young people under the age of 40 are the core "early adopters", accounting for more than 80%. The instability of early adopters also led to a year-on-year decrease of 23.5% (_) in the average usage time of AIGC industry & hellip; Sticky, sticky, sticky, the important thing is said three times, and it is king to use it!

The other is cloud service and big model service for B-side. Besides traditional AI PaaS and AI IaaS, AIGC apps have been subdivided based on scenes, covering various B-side application fields such as commercial copywriting, office work, digital human/intelligent customer service, commercial audio-visual images, etc. For example, the "shooting" of video scripts, the "Meitu Design Studio" generated by advertising materials, and the "Magic Sound Workshop" dubbed by AI.

At the same time, embedded AI, intelligent shopping guide in the field of e-commerce, intelligent assistant in tools, etc. have been laid out in the head APP of the whole network, which strengthens the convenience of existing users in using the APP, develops more humanized functions, and increases the stickiness of using the APP. For example, Taobao asks for access to the "Tongyi Thousand Questions Model", which has the functions of senior shopping guide, life assistant, gourmet, travel planning, soul writer, etc., and provides users with functions such as product selection, recommendation and itinerary suggestion.

Obviously, this further intensifies the competition intensity of the whole AI application … … How to play specifically? Read the report … …

1. The policy system has been continuously improved, and the infrastructure has been continuously built. The scale of China’s digital economy is booming, and the Internet market traffic has grown steadily. 1.1 In the first half of 2024, the state issued a number of policies around the fields of data elements, digital economy, digital society and smart city construction, which promoted the high-quality development of the digital economy and achieved remarkable results.

Statistics from the National Bureau of Statistics show that from January to May, the operating income of information transmission, software and information technology service enterprises above designated size increased by 11.2%; In the first half of the year, the online retail sales of physical goods increased by 8.8% year-on-year, accounting for 25.3% of the total retail sales of social consumer goods.

1.2 The revenue of emerging digital economy businesses such as cloud computing, big data and Internet of Things has been rising year after year, accounting for over 20% of telecom business revenue in 2023.

1.3 The pace of infrastructure construction in the digital economy has been accelerated, and the network infrastructure and computing infrastructure have been continuously expanded and accelerated, providing strong support for the development of the digital economy.

1.4 Internet market traffic maintained a steady upward trend, with an annual growth rate of around 2.0%.

1.5 At this stage, the increase of Internet users mainly comes from people in first-tier cities, and users gather in high-tier cities.

1.6 The degree of touching the net of the whole network has fluctuated, the monthly average usage time has increased, while the average usage times have slightly decreased, and the user’s concentration on APP usage has increased.

1.7 The number of apps used per capita in the whole network is basically the same, and the proportion of users who use 21-40 apps per month has increased.

QuestMobile data shows that it may be influenced by the continuous increase of a large number of AIGC APP in the past year. The proportion of users who use 21-40 apps per month is higher than that of the same period of last year. In June 2024, 31.1% of users used 21-30 apps, and 21.4% used 31-40 apps.

2. cmnet New Match Point 2.1 The AIGC industry has grown rapidly and has become an indispensable part of the growth of the Internet market.

1 Ⅰ. QuestMobile data shows that 93 Internet secondary industries have experienced a certain degree of traffic decline, with 46.5% of the secondary industries experiencing positive growth, of which 3 have a growth rate higher than 100%, and the high-speed growth industries have become fresh blood injections for the market.

Ii. in the past year, AIGC APP industry stood out among all the secondary industries of the internet, and the scale of the industry ushered in explosive growth.

According to QuestMobile data, in June 2024, the monthly active users of AIGC APP industry reached 61.7 million, a year-on-year increase of 653.3%.

Iii. The growth of AIGC APP industry mainly comes from men, young people under 40 years old, users in new first-tier cities, second-tier cities and third-tier cities.

Ⅳ. Although the scale of AIGC APP industry has surged, there may be some "early adopters" who are not deeply used, resulting in a certain reduction in the average usage time of the industry compared with last year.

2.2 On top of traditional B-end areas such as enterprise services and e-commerce, emerging services such as cloud services and large-scale model services are attracting increasing attention.

I. The B-end business of Internet head enterprises takes basic cloud computing as the underlying infrastructure, and relies on two AI platforms, AI PaaS and AI IaaS, as well as AI universal products, focusing on core scenarios of different industries and delivering various solutions to B-end customers.

Ii. [B-side traffic] AI big model service mainly includes big model development platform, AI light application development platform and agent creation and distribution platform, which are progressive step by step to jointly expand the B-side traffic boundary of the Internet.

Iii Ⅲ. AIGC APP covers all kinds of B-side scenes, involving commercial copywriting, office work, digital people/intelligent customer service, commercial audio-visual images, etc.

3. AIGC APP grabs users with scenes: the monthly active users of AIGC APP industry have broken 60 million, and it has gradually impacted other industries.

3.1 2024 became the first year of development of AI-related applications, and the scale of AIGC APP industry grew rapidly, with the scale exceeding 60 million in June.

3.2 From the existing application scenarios, it can be roughly divided into two major tracks: AI tools and AI social/entertainment; There are both scene-focused apps and comprehensive apps covering multiple scenes.

3.3 With the further development of AIGC APP industry, its penetration into the Internet head industry is obvious, and it gradually begins to have an impact on various industries.

3.4 The head apps of the whole network continue to be laid out in the AI field, and most of them have embedded AI functions, covering intelligent shopping guide, intelligent assistant, intelligent search, intelligent wizard and other functions.

3.5 The trend of AI in the Internet head industry has been significantly strengthened. The APPlication of the head industry relies on its own high-traffic foundation, users’ long-term usage habits, and the platform’s deep understanding of users to further strengthen the attributes of the app by using AI.

4. Industry competition around AI, when all scenarios are gradually AI-oriented, leave it to the market to think.

No matter what form of AI carrier, it has its own advantages, and choosing the right scene and creating a high-quality user experience is the key to success.

5. Online marketing has grown steadily. Brands aim at high-quality content, use hot events, and gain insight into current social emotions to achieve the best marketing effect. 5.1 Online marketing has grown steadily, and the marketing budget has tilted towards effect advertising.

I. The Internet advertising market continued to grow in the first half of 2024, with the steady growth of domestic economy and the acceleration of digital transformation as the main driving forces.

Ⅱ. Mobile marketing remained stable, while the content side promoted big-screen marketing to be active.

Iii. advertising in consumer industry has been tightened, advertising strategy has been more focused on the head industry, and marketing has changed to a more effective direction.

Ⅳ. Optimize the brand launching strategy and tilt the budget to the effect advertisement.

ⅴ. Short video and instant messaging media have gained market share due to their strong social interaction.

ⅵ. In addition to hard and wide exposure, the brand is also supplemented by soft and wide delivery, which subtly occupies the user’s mind.

Overall, it presents the pre-positioning characteristics of promoting soft and wide delivery, which is particularly prominent in the beauty care and household appliances industries.

ⅶ. Domestic brands are also not to be outdone in soft advertising, competing with international brands on the same stage.

In the beauty industry, domestic brands such as Kanshu and Polaiya rank among the top in the soft-wide launch, with the amount of investment exceeding 20 million, especially in household appliances. The top three brands in the launch cost are all domestic brands.

5.2 Hot drama marketing is in full swing, from the content field to the consumption field, the brand aims at high-quality content.

ⅰ. In the first half of 2024, long dramas exploded frequently, and the influence of head works continued.

Ii. The solo dramas on each platform compete in the same file, with multiple types and themes, which satisfies the audience’s content preferences and also drives the brand marketing enthusiasm.

ⅲ. The hit TV series has obvious advantages in attracting gold, among which the cooperation between fast-moving brands is the most active.

Ⅳ. The short drama industry is not only improving its industrial chain, but also maturing its business model, covering advertising cooperation and user payment mode, and expanding into the fields of live broadcast and delivery.

ⅴ. Short plays have become one of the most important forms of entertainment for users. The penetration rate of short play content users on short video platforms exceeds 60%, and nearly 30% of them are deep viewing users.

According to QuestMobile data, the short drama content of Tik Tok and Aauto Quicker platforms reached 474 million and 259 million users respectively, including 132,452,000 and 69,280,000 in-depth users.

ⅵ. For short dramas on short video platforms, the number of women and middle-spending groups has increased significantly, Tik Tok has attracted more people under the age of 24 and high-spending groups, and Aauto Quicker has expanded more social backbones.

ⅶ. The track of short plays is increasingly involuted, and the theme is rapidly renewed. Monitoring the market dynamics in time and responding to the audience’s needs quickly become an important consideration for short play creators and brand strategy formulation.

The popular content elements of short dramas on short video platforms are similar, and elements such as overbearing president, rebirth, affection and cute baby are mentioned in high frequency. Short dramas are also the visual expression of the previous network "cool text".

ⅷ. Diversified themes attract different audiences, and brands accurately screen users through customized short plays.

For example, Grain Rain’s short drama "The Great New Year’s Eve" with the theme of divorce and affection, the broadcast time coincides with the New Year’s reunion time, attracting more than 200 million users on the Tik Tok platform to watch, with a relatively wide audience. Polaiya’s short drama "Awake!" The Love Brain attracted more young women to watch.

ⅸ. Short plays bring obvious user increment for cooperative brands.

QuestMobile data shows that among the users reached in the two months after the launch of "New Year’s Eve", 22.269 million users paid attention to Grain Rain brand content in February 2024, up 529.9% from the previous month. Wake up! Among the users of Love Brain, 11.953 million users paid attention to the content of Polaiya in November 2023, up 31.3% from the previous month.

ⅹ. The e-commerce platform also aims at the short drama track, draining itself through short dramas, gaining insight into user preferences, and applying the latest themes to attract users’ attention.

QuestMobile data shows that half of the users who reached the JD.COM cooperation short play "Rebirth Me as an Agent in the AI World" used JD.COM APP later, which was 5.1 percentage points higher than that of the whole network using JD.COM APP, which reflected the short play’s drainage effect on the e-commerce platform to some extent.

?. Paid short plays can effectively attract and transform high-consumption users through plot setting; In addition, "book to drama" injected new traffic into the original IP platform.

5.3 endorsement marketing stimulates consumption potential, and brand popularity gains short-term high exposure.

I. In the first half of 2024, brands such as beauty and food continued to seize consumers’ minds through endorsement marketing.

Ⅱ. Top-stream spokespersons can effectively boost the brand popularity in a short period of time, and the high investment in endorsement fees will incite multiple marketing effects. At the same time, the fit between spokespersons and brand tonality is equally important.

5.4 brand marketing step on the current hot events and grasp the social emotional marketing.

I. Hot event-Graduation season marketing: The brand aims at the future young consumers, creates a sense of ceremony in graduation season with sincerity, directly hits the hearts of young people, and deepens the communication between the brand and young people.

Ii. Hot Events-Sports Marketing: In view of the hot events of the whole people, brands compete to display and attract consumers’ attention from different angles through differentiated marketing strategies.

For example, Yili jumped out of the competition of brand resources and cut into the brand positioning of "fan partner" in the European Cup from the perspective of crowd insight; Xicha designed the exclusive image of Paris Olympic Games — — "Running Axi" appeared in the streets of Paris.

ⅲ. Hot Events-Sports Marketing: Soft and wide brand marketing also borrows the popularity of large-scale sports events.

During the European Cup, the number of commercial content of the brand’s reference to the European Cup increased significantly, and before the opening ceremony of the Paris Olympic Games, the commercial content of related talents was on the rise.

Ⅳ. Grasping Social Emotion-Slow People’s Day: Insight into users’ demand for "slow life" and deepening the connection between brands and "slow people"

In June 2024, Xiaohongshu held the "Xiaohongshu IP Annual Experience Conference" in Dali, Yunnan, and built a "slow people tribe" on the spot, creating a series of activities such as slow people music festival, slow people camping, slow people not going to the market, slow people mind workshop, etc., so that more brands can pay attention to the real needs of users behind "slow life".

ⅴ. Grasping Social Emotions-Music Festival Marketing: More and more brands also aim at music festival scenes, and realize two-way travel with young people by creating their own or taking advantage of the IP of music festivals.

ⅵ. Frontier technology marketing-AI marketing: AIGC has gradually changed from a hot topic to the crowning touch of advertising creativity; At the same time, short plays have also begun to explore the era of efficient creation of "AI co-creation"

1. Online entertainment scenes

1.1 The demand for online entertainment is strong, and most scenes keep growing. Short videos, mobile games and online videos are the digital entertainment fields where users are mainly concentrated.

1.2 The scale of users in the short video industry keeps growing in time, which highlights its lasting market attraction and development potential.

1.3 The traffic in the short video industry is highly concentrated, and the monthly active users in Tik Tok and Aauto Quicker account for over 90% of the traffic in the industry.

1.4 The short video head platform has 300 million overlapping users, which puts forward higher requirements for content innovation, user experience optimization and differentiation, thus stabilizing the existing user groups and attracting new users.

1.5 AI creative function upgrade iteration accelerated, attracting users to actively participate.

QuestMobile data shows that Tik Tok’s Clipping APP and Aauto Quicker’s Fast Shadow APP have been launched one after another to enhance users’ appeal, with the average monthly usage time reaching 50.2 minutes and 45.2 minutes, up by 7.1% and 15.3% respectively.

1.6 Tencent Video topped the online video industry with 400 million monthly active users; The flow of short plays has begun to take shape, and MAU, a free short play of red fruit, has exceeded 75 million.

1.7 The influence of content has deepened, and high-quality dramas, variety shows and other content have driven the platform traffic to increase significantly.

1.8 The application pattern of online music head is relatively stable, and the growth rate of soda music and tomato listening music version is bright.

1.9 online music APP strengthens deep cooperation with automobile brands, creates a new ecology of in-vehicle entertainment, enhances user experience and expands market boundaries.

QuestMobile data shows that the coincidence rates of LI and Cool Dog Music, Xiaomi Car and QQ Music, AITO and Netease Cloud Music APP reach 18.1%, 37.7% and 28.4% respectively, which reflects the high demand of car users for music and lays a traffic foundation for car music ecology.

1.10 Online reading head platform maintained a growth trend, but it is worth noting that the length of users dropped significantly, content consumption tended to be fragmented, and competition intensified.

1.11 Users aged 36 and above and users in third-and fourth-tier cities constitute a highly sticky user group of online reading platform.

1.12 kinds of MMORPG and strategy games, with rich social interaction and in-depth strategy play, have effectively improved and maintained player activity with the help of timely operation activities.

1.13 The number of active users of "Collapse: Star Dome Railway" APP is stable at more than 12 million, and the user stickiness is steadily increasing. Users aged 25-35 are its core user groups, accounting for over 70% of the active users.

1.14 The newly launched Dungeons and Warriors: The Origin has more than 20 million active users in June, and the average daily use time is as long as 160 minutes. As a mobile version of the classic end tour, the game has successfully attracted a wide range of players of different ages.

1.15 Leisure, decompression, competitive battles and other types of WeChat games have gained tens of millions of traffic.

2, life consumption scene 2.1 life service industry

I. People’s demand and stickiness for life services have remained steadily deepening, with the local life and film performance industries growing more prominently year on year.

Ii. Life service applications still maintain the characteristics of multi-channel traffic layout, driving the overall traffic growth of applications.

Iii. meituan accelerated the development of instant retail business and expanded the lineup of cooperative brands, and people’s emergency needs also increased rapidly during the early morning to morning rush hours.

Ⅳ. As a comprehensive service platform for local life, the overlap between public comment and content platform is increasing, and its overlapping users are obviously different due to the characteristics of content platform.

ⅴ. While the channels of food service platform are diversified, the traffic distribution is gradually balanced, and WeChat applet is still the main channel.

ⅵ. With the fluctuation of the market in the past two years, the online traffic of major chain restaurants and new tea brands also showed different changes.

ⅶ. The express logistics industry maintained steady growth, and the year-on-year traffic of both the platform side and the distribution side increased to varying degrees.

ⅷ. The popularity of the film performance market has also led to a substantial increase in platform traffic, especially during holidays and the opening time of tickets for important star concerts, which will show obvious traffic peaks.

2.2 Health and Beauty Industry

ⅰ. Health and beauty industry is one of the industries with outstanding growth this summer. As its main sub-industry, the sports and fitness industry has also increased substantially year-on-year, and the traffic has once again exceeded 70 million after two years.

Ii. 2024 is a big year for sports, and many international events are held in June-August, which greatly drives everyone’s sports enthusiasm and makes the popular events on the platform more diversified.

ⅲ. Most of the head apps in the sports and fitness industry show a trend of traffic growth, among which hot sweat dance, flashing campus, running laps and other deep-rooted market segments, traffic growth is more prominent.

Ⅳ. Artificial intelligence has developed rapidly in the field of sports and fitness. In addition to providing users with personalized and customized fitness programs through big data models, AI has also been fully applied in specific scenarios to enhance the user experience.

3. Education job hunting scene

3.1 The application of educational tools is increasingly favored by students and educators because of its efficient and convenient auxiliary functions, and has become a new driving force to promote the growth of educational science and technology.

3.2 The traffic performance of digital applications in such scenes as teacher courseware optimization, parents’ homework verification and class management is bright.

3.3 Job-hunting recruitment APP industry traffic increased, highlighting the trend of active market and digital recruitment.

3.4 The demand in the job market has been released, and the traffic of head job-hunting apps has increased significantly.

3.5 The number of overlapping users of job-seeking recruitment apps has increased, highlighting the diversified job-seeking strategies of job seekers.

4. Travel scenes

4.1 The release of users’ demand for going out in the past year has promoted the continuous growth of the tourism travel APP industry, which has reached 1.067 billion at present, with huge market growth potential.

4.2 In the sub-sectors of tourism travel, travel tools, flight services and hotel services ranked in the top three in terms of year-on-year growth.

4.3 Typical tourism platforms obtain traffic through multi-channel layout, achieving year-on-year traffic growth, among which the traffic growth of Disney Resort and Changlong tourism applications is prominent, accounting for 715.7% and 158.6% respectively.

4.4 Geographically, the traffic of online travel industry is distributed in Beijing, Shanghai, Tianjin and other first-tier and new first-tier cities, coastal areas and northwest regions.

4.5 The popularity of TV series has attracted users to punch in at the shooting location, and all localities have shaped cities into emerging popular tourist destinations through innovative marketing strategies, effectively activating the sinking market economy.

4.6 During the summer vacation, the "cultural craze" continued to heat up, which promoted the official WeChat applets in universities, museums, parks and theme parks to achieve traffic growth, that is, the point-and-use function mode can respond to users’ temporary needs more quickly.

4.7 The advertising rhythm of travel service APP is relatively synchronous, and the advertising creativity is mainly based on hotel/homestay discounts.

4.8 Q2 entered the important launch node of the theme park, and was exposed by Tik Tok+WeChat, and continued into the summer marketing season.

4.9 During holidays, the typical platform launched a series of "discounted trips" to promote the active platform; In addition, under the hot market of "wilderness tour" in the west of Xinjiang, Tibet and Qinghai, the traffic of car rental platforms has increased.

4.10 As outbound tourism continues to be hot, users’ enthusiasm for international travel continues to heat up, driving the outbound travel application traffic to increase significantly.

4.11 Ferry, train and aviation are important means of transportation for users to travel, and the general platform traffic has increased to varying degrees.

4.12 The upsurge of outbound travel and go on road trip and Wenzhou tourism has promoted the surge of hotel demand, and the hotel industry has continuously optimized the accommodation experience by using digital technology, thus further promoting the continuous growth of platform traffic.

5. Shopping financial scenario

5.1 In the second quarter, the traffic of the e-commerce industry maintained growth, and "content+live broadcast" became an indispensable part of the traditional e-commerce platform, and the usage time of users continued to increase.

5.2 The head platform "Taopin Beijing", the development of green economy and niche circle economy led to a year-on-year growth rate of idle fish APP traffic of over 30%, and the traffic of digital e-commerce platform also had a high growth rate.

5.3 During the 618 Shopping Festival this year, various e-commerce platforms canceled pre-sales one after another, which greatly promoted the pace of activities, and the traffic reached its peak on the day of May 20.

5.4 Content platforms such as Tik Tok, Aauto Quicker and Xiaohongshu made full use of their live broadcast advantages and launched a series of live broadcast activities to enhance user participation, and the overall usage time of users during the "618 Promotion" period was improved.

During the "5.5" promotion period, it was particularly obvious that cross-platform advertising jumped to the integrated e-commerce platform.

5.6 During the e-commerce promotion period, consumer brands concentrated their marketing and effectively exposed them with the help of the promotion bank.

During the period of 5.7 618, all kinds of brands also used soft and wide content to create momentum, and the launch was expanding.

5.8 In all segments of financial management, the growth rate of mobile banking APP traffic is the highest, and the stock trading platform and insurance service platform also have higher growth.

5.9 State-owned banks and head joint-stock banks have outstanding traffic advantages, and the number of users of Agricultural Bank of China, ICBC, China Construction Bank and China Merchants Bank has exceeded 100 million, and they still maintain a high growth rate; City commercial banks and rural commercial banks have flourished with the support of local governments.

5.10 Banks promote the integration of life scenes and financial services through credit card APP, set up local life consumption portals, and launch rich territorial preferential activities to attract users’ consumption.

5.11 In addition to completing the basic functions of trading, the integrated platform also provides rich information, social interaction and other services to attract more users.

5.12 The comprehensive platform has a wider audience, and the proportion of female users of brokerage-owned apps is relatively high, and the audience age group is concentrated between 36 and 45 years old.

5.13 Large-scale model layout has been carried out in all walks of life, and a number of banks and brokers have begun to build large-scale AI models in the vertical field of the financial industry.

6, automobile consumption scene

6.1 Users’ habit of using the automobile information platform has gradually stabilized, and the industry traffic has maintained steady growth.

6.2 Traditional car companies represented by BYD take today’s headlines, Tik Tok and vertical car information platforms as the main delivery channels; Popular new power brands such as AITO have strengthened their launch on social media platforms such as Weibo, Xiaohongshu and WeChat.

6.3 More automobile brands choose short videos, live broadcasts and other new media forms for marketing, and content dissemination is easier to create hot events and expand brand influence.

6.4 Under the background of intelligent networking, car companies actively build online channels with APP as the core, joint venture car companies have stock advantages, and domestic emerging independent brands have accelerated their pace of catching up.

6.5 Among the new energy car buyers, the proportion of young people under the age of 35 increased significantly, and the penetration rate of new energy vehicles in second-and third-tier cities continued to increase, gradually inciting the fourth-tier and below markets.

6.6 In the second quarter, a number of new cars went on the market, and the ideal L6 became a big hit. In June, the sales volume exceeded 20,000. All three new cars recently launched by BYD were on the list, of which Qin L DM sold 18,000.

6.7 As the fourth model of the Ideal L series, the Ideal L6 is more acceptable to young people, which complements other cars and improves the product layout. BYD Qin L launched five models to attract users of different ages.

6.8 The new M7 Ultra has been greatly upgraded from driver assistance system, active safety technology, chassis and other aspects, providing a safer, more comfortable and intelligent driving experience, and adding color matching to meet consumers’ personalized pursuit.

On May 31, 2024, the new M7 Ultra was officially launched, and four models were launched, among which the five-seat four-wheel drive intelligent driving version was favored by more users, with 4,501 new active vehicles in June.

6.9 In terms of refueling applications, the flow advantages of the first two platforms are obvious, and the user concentration is further improved; With the rapid penetration of new energy vehicles, the construction process of corresponding charging facilities has been accelerated, and the traffic of head-charging brands has maintained rapid growth.

After 6.10, the market accelerated the transformation of new energy, and the demand for electronic components of new energy vehicles increased a lot. Services such as upgrading and maintenance of vehicle systems began to spread rapidly, and the head car maintenance platform began to strengthen cooperation with new energy vehicle enterprises.

1. user scale of TOP50 track No.1app.

2. App scale growth list of 10 million levels

3. TOP list of WeChat applet users

4. Panoramic ecological traffic TOP players

5. China Internet OTT App user scale TOP5.

6. TOP commercial value App media

7. TOP list of Internet advertising media in beauty care industry

8. TOP list of Internet advertising media in food and beverage industry

9. TOP list of Internet advertising media in clothing and luggage industry

10. TOP list of Internet advertising media in automobile brand industry

11, the whole network drama broadcast TOP list

12. TOP list of variety shows in the whole network

13. TOP list of activity of new energy manufacturers

　　On April 25, Mr. Huang complained to Sina Guangdong Express that the mobile phone purchased at the official flagship store of Huawei Tmall at the end of last year began to have problems such as excessive fever in April and was sent to the official maintenance outlets twice. During the second maintenance, the maintenance network detected that the motherboard of the mobile phone had been disassembled without permission, and refused to provide Mr. Huang with free warranty service. Mr. Huang denied that he had dismantled his mobile phone privately and suspected that he had bought a refurbished machine in the official flagship store of Huawei Tmall.

　　On April 29th, Mr. Huang reported that Huawei’s service outlets had repaired the mobile phone for him free of charge, and guaranteed that the replacement parts were Huawei’s original materials, and the mobile phone had resumed normal use. Lawyer Liu Guohua of Guangdong Benben Law Firm reminds consumers that they should pay attention to the restrictive clauses in the merchant’s warranty policy when purchasing goods.

　　Buy Huawei mobile phone and repair it twice within half a year. The repair network determines that it is privately disassembled and will not be guaranteed.

　　In December last year, Mr. Huang’s girlfriend bought a Mate 9 pro mobile phone in the official flagship store of Huawei Tmall, and spent a total of 4,399 yuan. "It has been used well, but on April 6 this year, it began to have problems of fever and excessive power consumption." Mr. Huang took his mobile phone to Huawei Customer Service Center (Guangzhou Victoria Plaza Store) for maintenance, and only replaced the battery and front case. Within two days after the maintenance, the mobile phone still broke down repeatedly, and even could not be turned on. On the 9th, Mr. Huang came to the repair shop again and was told that the shielding cover of the mobile phone motherboard had been cut off artificially, which belonged to unauthorized disassembly. The repair shop refused to provide free repair service, and said that Mr. Huang had to pay 2400 yuan if he wanted to repair it.

　　Mr. Huang denied the idea of "disassembling the machine without permission" advocated by the repair shop, saying that the mobile phone had never been disassembled since the purchase. "Either the maintenance technician repaired the motherboard to shirk the responsibility, or Huawei Tmall Store sent us a’ repaired’ mobile phone from the beginning."

　　The official flagship store insists that it is genuine, and the maintenance network indicates that it has been dismantled privately.

　　Afterwards, Mr. Huang contacted the customer service of Tmall Huawei’s official flagship store and asked for a new machine or a full refund. However, the customer service insisted that the mobile phones sold were original and genuine, and there was no possibility of selling refurbished machines. He said that because the use of consumers could not be confirmed, it would be handled according to the maintenance opinions of the service center, that is, no free maintenance would be given. For this treatment plan, Mr. Huang can’t accept it: "I clearly have the service guarantee of free maintenance. Why did I choose to spend money to dismantle it privately? This is not logical at all. "

　　Mr. Chen, the manager of Huawei Customer Service Center Guangzhou Victoria Plaza Store, told Sina Guangdong Express that the maintenance process of the officially authorized after-sales outlets was monitored, and the mobile phone was handed over from the consumer to the repair shop, and they were tested and repaired under monitoring. Mr. Chen said that consumers stressed that there was no private demolition, but they could not provide proof. Based on the existing facts, "we have doubts about Mr. Huang’s statement. "

　　Regarding how to determine whether the mobile phone has been dismantled and repaired privately, Mr. Chen replied, "Professionals can know it at a glance", which can visually judge whether the mobile phone has been pried open, whether the screws have fallen off, and disassemble the mobile phone to observe the construction of the internal board. Mr. Chen said that at present, the maintenance plans of major Huawei official maintenance points are to replace the faulty parts as a whole. Unofficial private maintenance shops need to weld through advanced maintenance methods because they can’t order original parts, and the quality will be relatively rough without mechanized operation. In this test, it was only after Mr. Huang’s mobile phone was disassembled that he found that the motherboard shield had a sharp slit. Mr. Chen said, "This is not in line with the original factory situation."

　　Huawei promises free maintenance after quick complaint mediation. Lawyer: Pay attention to the warranty restrictions of merchants when purchasing.

　　Lawyer Liu Guohua of Guangdong Benben Law Firm believes that in this case, consumers bought Huawei mobile phones in the official flagship store and found that there was a phenomenon of artificial maintenance of the mobile phones. Without relevant certificates, it is difficult to defend rights. "Moreover, the cost of testing is too high, and it is unrealistic for consumers to test whether they are exported immediately after signing for it."

　　Lawyer Liu reminded consumers to buy genuine mobile phones through official channels and keep invoices, warranty cards and other rights protection certificates. In addition, consumers should pay attention to the restrictive clauses in the warranty policy of the merchants. If there are quality problems, they should go to the designated maintenance outlets for testing during the warranty period.

　　On April 27th, after Sina Guangdong Express complained and intervened in mediation, Mr. Huang, a consumer, reported that after consultation with Huawei, he could go to Guangzhou Victoria Plaza, a Huawei customer service center, to repair his mobile phone for free. The consumer accepted this solution and completed the free maintenance on April 29th. After replacement, the mobile phone resumed normal use.

　　(Sina Guangdong GDTS02)

　　Recommended reading:

　　The warranty of Panasonic TV screen is rejected due to quality problems. Manufacturer: Abnormal invoice.

　　If the mobile phone is defective, change the screen and meet the rules. Xiaomi: Change it only after 3 or more bad points.

We hope that life will be smooth and smooth, but we can’t be smooth and smooth all our lives. There will always be unpleasant times in life, whether it is family background, personal character or social environment, it may have an impact on our future. However, the choice of life is always in our own hands. As long as we have the courage and perseverance to pursue our dreams, we will certainly be able to change our destiny.

Teacher Zhang Xuefeng mentioned a very important point in his speech, that is, studying and taking exams is the best way out. In this information age, knowledge is power, and education is the most effective way to acquire knowledge. Therefore, no matter how average the family conditions are or how introverted the individual personality is, it cannot be an excuse for children not to make progress. On the contrary, it is under such conditions that it is even more necessary to enrich themselves and improve their abilities through education, so as to get rid of the bottom society and live a stable life.

In our society, there are indeed unfair phenomena, but this does not mean that we should give up our efforts, but should work harder to win our own opportunities. Everyone’s life is created by himself, and no one will give special care because of your family background and personality characteristics. Therefore, every teenager should take his studies seriously, cherish every minute, and keep studying and working hard, so that he can have more choices in the future.

At the same time, we should also be aware of some practical problems at the bottom of society. Those who have a limited education and a weak sense of morality are easy to make bad things and bully others. This kind of bad behavior does great harm to the bottom people. Therefore, we should also pay more attention to these vulnerable groups and help them change the status quo so that everyone can enjoy fair competition opportunities.

Every child should cherish the immediate study time and grasp every minute. Only by studying carefully can we see hope and future in the future.

Look up and meet the light.

Bow your head and pick up the treasure of knowledge

In addition to worry and confusion.

Education is the guide of our destiny.

Let us have hope.

Through the power of education

Towards a better future

I hope this can arouse more people’s attention to education, and let’s work together to give every child a better future and create a better life! # Educate everyone to talk # # Can reading really change fate #