标签： 杭州夜生活

Adhere to and strengthen the overall leadership of the Party (thoroughly study and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era)

　　Open the road on every mountain and bridge when it meets water. After 40 years of steady progress, the Chinese nation is standing in the east of the world with a brand-new attitude. "Today, we are closer, more confident and capable of achieving the goal of the great rejuvenation of the Chinese nation than at any time in history." This important judgment of the Supreme Leader accurately defines the historical position of contemporary China and fully expresses the self-reliance and self-confidence of the people of China. Forty years of reform and opening up have brought too many opportunities and challenges, too many struggles and gains, and too many feelings and thoughts to the people of China. Among them, the most unforgettable conclusion is that we must unswervingly uphold and improve the party’s leadership and unswervingly build the party stronger. In the new era, we must uphold and strengthen the overall leadership of the party.

　　The Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics and the greatest advantage of Socialism with Chinese characteristics system.

　　"The most essential feature of Socialism with Chinese characteristics is the Communist Party of China (CPC)’s leadership, the greatest advantage of Socialism with Chinese characteristics system is the Communist Party of China (CPC)’s leadership, and the Party is the highest political leadership". The "Eight Clarities" summarized in the report of the 19th National Congress of the Communist Party of China as the guiding ideology is a core content of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era.

　　What are the characteristics of Socialism with Chinese characteristics? Comrade Supreme Leader profoundly pointed out during the first collective study in the 18th the Political Bureau of the Communist Party of China (CPC) Central Committee: "Socialism with Chinese characteristics is special in its road, theoretical system and system, in its internal relations of realization approach, action guide and fundamental guarantee, and in its unification with Socialism with Chinese characteristics’s great practice." This clearly points out the three components and characteristics of Socialism with Chinese characteristics. In the report of the 19th National Congress of the Communist Party of China, the Supreme Leader further discussed Socialism with Chinese characteristics’s road, theoretical system, system and culture, and Socialism with Chinese characteristics was solemnly expanded into four major components, namely four characteristics. Why is the Communist Party of China (CPC)’s leadership the most essential of these characteristics? The so-called essence refers to the fundamental attribute that is inherent in the thing itself and determines the nature, appearance and development of the thing. The Communist Party of China (CPC)’s leadership has such an attribute for Socialism with Chinese characteristics. This is because Socialism with Chinese characteristics is the theme of the whole theory and practice of the Party since the reform and opening up, and it is the fundamental achievement that the Party and the people have made through hardships and paid a huge price. It is precisely because of the Party’s strong and correct leadership that Socialism with Chinese characteristics Road has become the only way to realize socialist modernization and create a better life for the people, Socialism with Chinese characteristics Theory System has become the correct theory to guide the Party and the people to realize the great rejuvenation of the Chinese nation, and Socialism with Chinese characteristics System has become the fundamental institutional guarantee for the development and progress of contemporary China.Socialism with Chinese characteristics culture has become a powerful spiritual force that inspires the whole party and people of all ethnic groups to forge ahead bravely. The magnificent journey of 40 years of reform and opening up shows that the Communist Party of China (CPC) is a well-deserved pioneer, promoter and leader of Socialism with Chinese characteristics, and the Communist Party of China (CPC)’s leadership determines the nature, appearance and development of Socialism with Chinese characteristics’s road, theoretical system, system and culture. Therefore, it can be concluded that the Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics.

　　What are the advantages of the Socialism with Chinese characteristics system? Why is the Communist Party of China (CPC)’s leadership the greatest advantage? The so-called superiority of the socialist system means the superiority of the socialist system in comparison and competition with the capitalist system and other social systems. It is generally believed that the superiority of the socialist system is mainly reflected in "three higher" and "one stronger" compared with various disadvantages of the capitalist system: higher productivity, higher equality, higher civilization, stronger cohesion and integration than capitalism. In addition, the superiority of Socialism with Chinese characteristics system also has distinct China characteristics, which are embodied in Socialism with Chinese characteristics’s road confidence, theoretical confidence, institutional confidence and cultural confidence. Where does this "four self-confidences" come from? From their own advantages. And where does its superiority come from? From practice, from the people, from the truth, from the arduous struggle led by the Communist Party of China (CPC) over the past century. Without the Communist Party of China (CPC), there would be no creation and development of Socialism with Chinese characteristics, and of course, there would be no superiority and self-confidence of Socialism with Chinese characteristics’s road, theory, system and culture. There would be no China today, and the great rejuvenation of the Chinese nation would be a pipe dream. History has proved and will continue to prove that the Communist Party of China (CPC)’s leadership is the source of the advantages of the Socialism with Chinese characteristics system and the advantage of forming other advantages.Is the greatest advantage of the Socialism with Chinese characteristics system.

　　The Communist Party of China (CPC)’s leadership is the choice of history and the choice of the people.

　　There are countless political parties in the world, and almost every political party wants to be recognized by history and supported by the people, but few political parties can really realize this desire and maintain this state for a long time. It has been 97 years since the Communist Party of China (CPC) came along, and it has been 69 years since he became the ruling party. So far, he is not only as stable as Mount Tai, but also in his prime. Why? Why did history and people choose the Communist Party of China (CPC)? This can be seen from the characteristics, image, strength and contribution of the Communist Party of China (CPC).

　　What are the characteristics of the Communist Party of China (CPC)? It is the nature, ideal, purpose and guiding ideology of the Party stipulated by Constitution of the Communist Party of China. The party’s "two vanguard" nature embodies the unity of class, mass and advanced nature; The lofty ideal of communism and the common ideal of Socialism with Chinese characteristics are the spiritual pillar and political soul of the Communist Party of China (CPC) people, and also the ideological basis for maintaining the unity and unity of the party; Serving the people wholeheartedly is the sole purpose of the party’s establishment, existence and development, an important magic weapon to be invincible without fear of all difficulties and obstacles, and a remarkable sign that our party is different from other political parties; Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory, Theory of Three Represents, Scientific Outlook on Development and the Supreme Leader’s New Era Socialism with Chinese characteristics Thought reveal the laws of the historical development of human society, which is scientific and occupies the commanding heights of truth, people-oriented and moral. All these fully show that the Communist Party of China (CPC)’s nature, ideal, purpose and guiding ideology represent the correct direction of China’s historical progress and embody the fundamental interests of the working class and the overwhelming majority of the people in China. Visible, history and people chose the Communist Party of China (CPC), the most fundamental reason is the party’s own "qualitative stipulation" and the party’s advanced nature.

　　Intrinsic characteristics are often reflected through external images. Comrade Supreme Leader pointed out: "The party’s style is the image of the party, and it is a barometer to observe the relationship between the party and the masses and the people’s hearts. If the party’s style is correct and the people’s heart is smooth, the party and the people can share joys and sorrows. " In the past century, the course that China has gone through, the course that the people of China and the Chinese nation have gone through, was paved with blood, sweat and tears by the people of the Communist Party of China (CPC) and China, full of suffering and glory, twists and turns, victories, efforts and gains. Generation after generation of outstanding the Communist Party of China (CPC) people have made selfless contributions to the motherland and the people, vividly demonstrating communist party people’s feelings and noble sentiments for the people. They add luster to party flag, to the great cause led by the Party, and provide important conditions for the establishment of the Party’s leading position. Since the 18th National Congress of the Communist Party of China, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the party has achieved remarkable results in comprehensively administering the party strictly, and the people have praised the effectiveness of the party’s work style construction, and the foundation of the party’s governance has been further consolidated.

　　A political party must have strong power if it is to be chosen by history and recognized by the people. This power includes both the power that has been and is emerging, as well as the potential power; It includes both hard power and soft power. Because of its advanced nature and purity, the Communist Party of China (CPC) has shown great development potential since its establishment, and this potential is still being released. At the same time, the strength that the Communist Party of China (CPC) has shown makes people proud. For example, as far as hard power is concerned, there are more than 4.5 million grass-roots organizations in urban and rural areas in the Communist Party of China (CPC), more than 89 million party member who are fighting in all walks of life, more than 1.3 billion people who firmly support and follow them, and so on; As far as soft power is concerned, the Communist Party of China (CPC) enjoys high prestige among the people, and has rich experience in managing the party and the country, and so on. Strength is the basic condition for the survival, development and success of a political party. the Communist Party of China (CPC)’s great strength enables her to stand any test.

　　The contribution made by a political party is related to social development and people’s well-being, and it is a major issue that political parties must always pay close attention to. In the magnificent historical process of nearly a hundred years, the Communist Party of China (CPC) relied on the people to cross one ditch after another and win one victory after another, and made outstanding achievements and great historical contributions for the Chinese nation. After the birth of the Communist Party of China (CPC), United and led the people through long-term struggle, realizing the great leap of the Chinese nation from the sick man of East Asia to the station and from standing up to becoming rich. After long-term efforts, Socialism with Chinese characteristics has entered a new era since the 18th CPC National Congress. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the cause of the party and the state has made historic achievements and changes, and the Chinese nation has ushered in a great leap from being rich to being strong.

　　History and people have firmly chosen the Communist Party of China (CPC), and the whole party should more consciously adhere to the party’s leadership and China’s socialist system, and resolutely oppose all words and deeds that weaken, distort and deny the party’s leadership and China’s socialist system; We must uphold and strengthen the party’s overall leadership and ensure that the party always takes the overall situation and coordinates all parties.

　　A deep understanding of "upholding the party’s leadership over all work"

　　The report of the 19th National Congress of the Communist Party of China emphasized: "Adhere to the Party’s leadership over all work. Party, government, military and civilian studies, east, west, north and south, the party is leading everything. " To uphold and strengthen the Party’s overall leadership, we must thoroughly study and implement the spirit of the 19th Party Congress and Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, and deeply understand "upholding the Party’s leadership over all work".

　　The scope of Party leadership is "Party, government, military and civilian studies, east, west, north and south", "Party, government, military and civilian studies" refers to the field in general, and "East, west, north and south" refers to the region in general. How does the party implement leadership? It is mainly to "take the direction, seek the overall situation, formulate policies and promote reform", which is to some extent the content and method of party leadership. The content is mainly the direction, the overall situation, the policy and the reform, and the way is mainly the plan, the decision and the promotion. By setting the direction, seeking the overall situation, formulating policies and promoting reform, we can mobilize the enthusiasm, initiative and creativity of the whole party, and constantly enhance the party’s political leadership, ideological leadership, mass organization and social appeal, and build the party into a Marxist ruling party that is always at the forefront of the times, wholeheartedly supported by the people, brave in self-revolution, able to withstand all kinds of storms and tests, and full of vitality.

　　To uphold the party’s leadership over all work, the first thing is to enhance political awareness, overall awareness, core awareness and conformity awareness, consciously safeguard the authority of the CPC Central Committee and centralize and unify leadership, and consciously maintain a high degree of ideological and political action with the CPC Central Committee with the Supreme Leader as the core. From the political standpoint, political direction and political principles, any organization and member of the Party, no matter in which field, level or unit, must safeguard the authority of the CPC Central Committee and centralize and unify leadership. All work arrangements within the scope of functions and powers of departments and localities should be based on the premise of resolutely implementing the decision-making and deployment of the CPC Central Committee, so that orders are prohibited, and it is absolutely not allowed to engage in another set behind the CPC Central Committee. In terms of mental state, the whole party must maintain the style of hard work, guard against arrogance and rashness, and strive to take the long March of the new era in the spirit of waiting for time and seizing the day. From the perspective of ruling ability, it is necessary to be politically competent and have high skills. Specifically, we should focus on strengthening eight skills, namely, learning skills, political leadership skills, reform and innovation skills, scientific development skills, ruling according to law skills, mass work skills, paying close attention to implementation skills, and controlling risks. To sum up, political firmness is the foundation, excellent style of work is the key, and high skill is the guarantee. If these three aspects are achieved, we can persist in telling the truth, seeking practical things, making practical moves and seeking practical results, combine vigorous and vigorous action with long-term success, be brave in tackling difficulties, and do all the work with the spirit of nailing nails.

　　As long as we always adhere to the fundamental principle of the Party’s overall leadership, that is, to be perfect through persistence and persist in perfection, and "persevere despite all hardships", the Communist Party of China (CPC)’s leadership over the great cause of Socialism with Chinese characteristics will be extremely strong, and our cause will surely be invincible.

　　(The author is the president of the Chinese Communist Party History Society and the former director of the Central Party History Research Office)

The filter element is dirty, can you blow it and continue to use it？

Many car owners will have the concept that the air conditioner filter is to filter the air impurities in the car without affecting the use of the vehicle itself. For the purpose of saving cost, it is often thought that as long as the dust accumulated on the filter element is blown off, it can be changed into a new one for continuous use, and there is no need to replace it. So is this really the case?

The filter element with clean surface can be blown and used continuously.

The air-conditioning filter element is the same as the air filter element. If it looks dirty, it needs to be replaced. If it doesn’t look dirty, you can blow it and continue to use it. However, if the air conditioner filter element is not changed for a long time, it will produce odor, and the air conditioner will have a moldy smell. At this time, even if it is not dirty, it is recommended to replace it, which may have bred bacteria.

Blowing is not recommended if the filter element is too dirty.

Why is it not recommended to blow because the filter element is too dirty? Because you look like the filter element is made of paper, in fact, it has several layers, which belongs to deep filtration, that is to say, there are many intercepted pollutants on the surface of filter paper, and there are many dirt in a large number of deep channels and interlayers of filter paper. And these deep dirt can’t be blown out.

Harm of not changing air filter for a long time

The air filter element filters the air entering the engine. The engine always needs a lot of air, which is mixed with gasoline and burned in the cylinder, so it needs clean air. If the air enters the engine directly without the filtration of the air filter, then the dust, sand and other particles in the air will enter the cylinder, which will accelerate the wear of the cylinder.

Air filter can be blown, but oil filter can’t.

There are four filters in the car, namely air filter, air conditioning filter, oil filter and fuel filter. The ones that can be blown and used continuously here mainly refer to air filters and air-conditioning filters. Although these two services are different, they mainly filter the dust in the air, and the dust accumulates to a certain extent, and the intake resistance is great.

The oil filter and fuel filter filter the tiny particles in the oil and fuel. Because they are wrapped in a metal shell, the inside is also covered with oil and fuel, which is not as easy to clean as the air filter, so they can’t be blown and can only be replaced.

Correct method of blowing filter element

Because the filter element is fragile and easy to be damaged, it is necessary to have skill in blowing the filter element. First of all, use a soft brush to brush off the leaves and dust on the surface, and then blow with an air gun. The air pressure of the air gun should not be too high, generally only between 0.2 and 0.3 MPa, otherwise the filter element will be blown out.

In addition, it is necessary to blow against the reverse side of the filter element, because if it is blown on the front side, this part of dust particles has passed through the filter element. However, large dust particles may scratch the pores of the filter element, resulting in the filtration function of the filter element being weakened.

Digital inventory shows vitality in the flow of Spring Festival travel rush in 2023

　　　　　　 CCTV News:Spring Festival travel rush ended on February 15th, 2023, and the data released yesterday (February 16th) by the Spring Festival travel rush Work Class of the State Council Joint Prevention and Control Mechanism. In 2023, there were 40 days in Spring Festival travel rush, and the total social mobility was about 4.733 billion person-times. Among them, the business passenger traffic was about 1.595 billion passengers, an increase of 50.5% over the same period in 2022 and a recovery to 53.5% in the same period in 2019.

In terms of railways, the data released by China State Railway Group Co.,Ltd. yesterday showed that during the period of Spring Festival travel rush, the national railways sent a total of 348 million passengers, which has now recovered to 85.5% of the same period in 2019.

In China State Railway Group Co.,Ltd. Transportation Dispatching Command Hall, the reporter saw the curve of Spring Festival travel rush passenger flow displayed on the big screen. This red line represents the passenger flow this year, which has been greatly improved compared with last year. In 40 days in Spring Festival travel rush, the national railways sent a total of 348 million passengers, with an average of 8.7 million passengers per day, including 11 days with more than 10 million passengers per day.

Qiang Lixia, Head of Passenger Transport Marketing Department of China State Railway Group Co.,Ltd. Passenger Transport Department:Before the holiday, family visits and tourist flows were the main ones, and the passenger flows in Beijing, Yangtze River Delta and Pearl River Delta were relatively concentrated. After the holiday, the return flow, work flow and student flow are the main ones, and the passenger flow in Chengdu, Chongqing, Northeast China, Hunan and Hubei is relatively concentrated.

　　　　　　 During the period of Spring Festival travel rush, the national railways operated 9410 passenger trains every day, an increase of 6.8% compared with the same period of 2019, and a total of 2990 night high-speed trains were operated, an increase of 845 trains compared with the same period of 2019, which effectively guaranteed the travel demand of passengers.

This year, while the passenger flow in Spring Festival travel rush has greatly increased, the railway freight volume has also continued to increase, which has provided important support for ensuring the national economy and people’s livelihood and the stable operation of the industrial chain supply chain.

During the period of Spring Festival travel rush, the transportation guarantee of key materials was strong. This is Huangcun Freight Yard, a freight center in Daxing, Beijing. Before the Spring Festival, 100,000 pieces of household appliances, food, department stores, grain and oil and other new year goods arrived here from Guangzhou, enriching the supply of the capital holiday market.

At the same time, Datong-Qinhuangdao Railway, Haoji Railway, Wari Railway and other major coal transportation channels have increased the operation of 10,000-ton trains. During the period of Spring Festival travel rush, 62,000 vehicles were loaded on coal every day, up by 7% year-on-year, ensuring people’s warmth and safety in winter.

　　　　　　 Data show that during the period of Spring Festival travel rush, the national railways loaded 172,000 vehicles daily, up 0.2% year-on-year.

On the highway side, the expressway traffic has exceeded the historical level in the same period, and it has continued to run at a high level.

In Spring Festival travel rush this year, the total traffic of expressway network passengers and trucks reached 1.384 billion vehicles, which was 15.40% and 17.77% higher than that of Spring Festival travel rush in 2022 and 2019, respectively. During the period of Spring Festival travel rush, the number of self-driving trips reached a record high. On January 27th, the number of passenger cars on the expressway reached 60.291 million, a historical peak.

　　　　　　 He Zhigao, Deputy Director of Road Network Management Office of Highway Bureau of Ministry of Transport:In terms of regional distribution, Guangdong, Sichuan, Jiangsu, Zhejiang and other provinces have a large traffic volume within the province, while Hebei, Anhui and other provinces have a large traffic volume across provinces.

　　　　　　 In addition, the daily average traffic volume of trucks in Spring Festival travel rush this year reached 4.67 million, with obvious characteristics of "falling before the holiday and rebounding after the holiday". Especially since February, the truck traffic has recovered rapidly, reaching 5.91 million vehicles per day, increasing by 0.54% and 24.44% respectively compared with the same period in Spring Festival travel rush in 2022 and 2019.

In terms of waterway transportation, data released yesterday showed that in 2023, Spring Festival travel rush sent a total of 22.452 million waterway passengers. Among them, the total passenger traffic of Spring Festival travel rush in Qiongzhou Strait reached a new high.

During the period of Spring Festival travel rush this year, there were 10,405 ro-ro ships, 4,052,000 passengers and 1,027,000 vehicles entering and leaving the Qiongzhou Strait, increasing by 22.3%, 56.4% and 45.9% respectively compared with last year, reaching a record high. In order to cope with the peak passenger flow in Spring Festival travel rush, the maritime department has taken many measures to maintain the safe and smooth water traffic in Qiongzhou Strait.

In terms of civil aviation, the Civil Aviation Administration introduced at the press conference held yesterday that, as the first Spring Festival travel rush after the epidemic prevention and control entered a new stage, the passenger traffic of civil aviation in Spring Festival travel rush increased substantially this year, the transportation of key materials was smooth, and the flights operated smoothly and orderly.

In 40 days in Spring Festival travel rush, 55.23 million passengers were transported by civil aviation, which was 39% higher than that in Spring Festival travel rush last year, and recovered to 76% before the epidemic (2019).

Shang Kejia, Deputy Director of Transportation Department of Civil Aviation Administration:536,000 flights were guaranteed, with an average daily flight of 13,000, up 15% year-on-year, and the recovery ratio exceeded 80%. The average load factor was 74%, up 10 percentage points year-on-year. The normal flight rate was 96%, which was the same as last year and 16 percentage points higher than before the epidemic.

From the perspective of single-day passenger traffic, it reached 1.79 million on January 27, setting a single-day high in the industry since May 6, 2021. In terms of airports, there are 66 airports whose passenger throughput has recovered to more than 90% in the same period of Spring Festival travel rush in 2019, of which 54 airports have recovered to more than 100%. From the perspective of popular routes, the demand for routes between cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Sanya and Chengdu is strong, and Beijing — Sanya and Guangzhou — Shanghai and Shenzhen — The passenger load factor of the top 15 passenger traffic segments such as Chengdu exceeds 85%.

At the end of the retailer, is it media？

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang, original title: "Retail media network, rediscovering the value under the changing situation? 》, the head picture comes from: vision china

Half a year ago, we published an article "Direct or Digital? DTC’s Dilemma and the Way Forward ",which analyzes the difficulties DTC encountered after golden decade, especially Apple’s new privacy policy and Google’s replacement of three-party cookies.(implemented in 2024)It has a direct impact on the accurate advertising model of social media such as Facebook, which leads to the disappearance of classic DTC as the basic premise for the establishment of independent and sustainable business model.

Because the precise locking based on Facebook advertising model basically requires the collection and verification of tripartite data between channels, once the tripartite data cannot be obtained between Apple’s apps and websites through technical means, the past model will face collapse.

However, Facebook and others can’t provide a convincing alternative, and the brand has to find a new way out for this part of advertising.

So the importance of first-hand customers and data is highlighted again in this context.So who has first-hand data? Simply put, it is not someone else, it is a company like Facebook that has a large number of users and user data. Therefore, we can easily understand why they have all made efforts in e-commerce. For example, Facebook/Instagram mentioned several previous e-commerce attempts when the e-commerce business contracted recently:

Facebook hopes to form a commercial "closed loop" with its own first-hand data.(that is, the "closed loop" of advertising effectiveness measurement), judge the user’s purchase link by directly intervening in the transaction without relying on the three-party data, thus completely getting rid of the shackles of Apple’s privacy policy.

Unfortunately, so far, attempts like Facebook have not been successful, and even the e-commerce business has to be contracted because of performance problems. We can also see that,It is difficult to reach the transaction, which makes Facebook’s user data may be sophisticated enough in behavior analysis, but it cannot build a complete business closed loop.

On the other hand, a recent acquisition has attracted our attention.

Hero Cosmetics was acquired.

Hero Cosmetics started in Amazon in 2017, then landed in offline retail stores such as Target, CVS, Ulta Beauty and Urban Outfitters, and launched DTC independent station in 2018.(using Shopify Plus service). Hero’s sales in 2021 was $115 million, its estimated revenue in 2022 was $140 million, and EBITDA in the past 12 months was $45 million.

The purchase price of $630 million means that Hero has become the third Amazon native brand with a purchase price of more than $500 million.(The first two occurred before and after the outbreak of the market boom)It also means 14 times PE, which is quite special in today’s period when listed DTC is still losing money. You know, even SaaS companies, in this year’s situation, the average M&A price is only 3~4 times the annual income.(25 times in previous years).

Hero’s development path is not the traditional typical DTC brand. Although DTC can be said to be one of the components of its business model, it is not the only or mainly dependent model.

In the past, we liked to think of DTC consumer brands as technology companies. For example, companies like Casper seem to have mastered some kind of "technology password", which makes them have the marginal utility and corresponding expansibility of technology companies, but this is not the case.Most DTC companies hold Facebook’s traffic dividend. Once this dividend disappears, these pseudo-technology companies will face the most basic rules of the game in the retail industry: how to achieve profitability is much more important than desperate growth.

The fixed thinking of technology entrepreneurship always pursues the scale of users before considering profits, trying to cover up the losses caused by growth and tell the future prospects of technology companies through the relay of capital. However, once DTC carnival based on venture capital injection and Facebook traffic bonus comes to an abrupt end, it will eventually be unsustainable in the context of deteriorating economic environment, and valuation can only return to the retail industry.

The inspiration of the Hero acquisition is that,DTC is a part of consumer brand strategy, but today it is not enough to support the success of a brand independently.The original intention of DTC is to establish direct connection with customers, but the connection also has efficiency problems. When the connection cost is higher than that of other channels, the brand it has established with other channels will not be competitive enough. What is important is to effectively show itself where customers are.

Nowadays, all costs, including marketing, customer acquisition, performance delivery, are rising, which means that enterprises have to reduce profit margins in an all-round way. In this context, if we rely on a single channel to obtain customers, but we can’t adjust the marketing customer acquisition cost, DTC mode will become a dead knot. After all, the competition faced by retail is not pure online, and the change of cost structure will not affect everyone to the same extent, which is different from the pure online competition of the Internet. Bright star DTC like Peloton also had to choose to enter Amazon.

However, if Facebook’s advertising era is dying, what alternative does brand marketing have? Hero actually gave the direction.

Closed loop of primary data: Amazon’s advertising business

Perhaps the original intention of many DTC brands is to develop independently from retail giants, but Hero’s story is to put DTC fundamentalism.(idealism)Back to reality, Jurhuyu, CEO of Hero Cosmetics, described it this way:

“Amazon、(offline)Retailers and DTC play different roles in omni-channel strategy. Hero uses DTC data to assist Amazon’s decision-making and gain insights from Target to assist DTC innovation. Use Amazon’s operation to influence DTC’s decision. "

"Amazon’s advantage lies in the highest return on advertising, the lowest cost of customer acquisition and the highest repurchase rate."

In short, we can simply summarize Hero’s path as follows:Amaozn—-comprehensive retailer-—DTC.

Ju mentioned Amazon’s advertising advantages, which shocked everyone in 2021. In this year, Amazon’s advertising revenue reached an astonishing $31 billion, with a growth rate of 32% in the fourth quarter, second only to Internet advertising giants Google and Facebook. The volume and growth rate of Amazon’s advertising business are enough to prove the market’s recognition of its advertising platform.

Furthermore, as Amazon continues to try to expand the service scope of its advertising platform and integrate the core demands of DTC consumer brands, such as launching Buy With Prime service, Amazon’s advertising revenue may accelerate.

Why do you say that?

When we combine the display demand of DTC brand with Amazon’s advertising ability, we can imagine another scene that seemed very contradictory in the past:Amazon may become the discovery platform of DTC brand.DTC brand can put "Responsible Brands" advertisement on Amazon website through the indirect way provided by "Buy with Prime" to guide users to their own independent websites.(although it seems that this path is too tortuous at present). For Amazon, which has a large number of consumers and has become the default shopping search engine, it has also become the best opportunity to absorb DTC’s past marketing investment in Facebook and other platforms.

Will this contradict Amazon’s own positioning? I’m afraid Amazon itself is adjusting its relationship with emerging brands and channels and trying to incorporate them into its own territory.(e.g. launch Buy with Prime). The success of Hero, Anke and other brands, and Peloton’s entry into Amazon may all indicate the acceleration of this integration.

Rediscovering the value of RMN

In the retail world, competition will never be absent.

Amazon’s advertising revenue has been concerned by the industry before its financial report was first disclosed. Both Wal-Mart and Target are making similar efforts, and the direction of this effort is RMN.

The so-called RMN, that is, Retail Media Networks.(Retail Media Network, this article is called RMN for short).In fact, retail media has existed for a long time, which is aimed at the presentation of different forms of media when consumers make shopping choices and decisions.

Off-line, from product samples, to in-store display, and then to the advertising space of paper catalogue mailed to home, these are all included in the retail media category. Similarly, in the digital field, brands pay to display their products at the point of sale/terminal.（POS）In order to enhance the possibility of consumers actually buying.

RMN refers to all forms of media management and delivery systems that a retailer can provide.Amazon’s advertising system is a typical example, and large retailers such as Wal-Mart and Target also have their own RMN. Its essence is an advertising platform, which is maintained by retailers themselves and built on the channels and digital assets they own. Both online and offline retailers manage advertising inventory and advertising through RMN at various marketing points in the whole purchase process of consumers.

In other words, large-scale retailers, whether online or offline, have the inherent advantages of first-hand data relative to the brand side. They are the contact points that connect with the end consumers the most and complete the transaction.With the development of technology, every contact point between these retailers and consumers can be digitized, collected and analyzed, and a complete chain can be formed according to the purchase results.

Prior to this, the development of RMN was slow, mainly due to the combination of personal privacy information collected by Facebook and tripartite data, which could meet the needs of the brand under the condition of better cost performance. Today, when this condition no longer exists, the role of RMN is highlighted.

Of course, the reason why RMN began to attract the attention of retailers themselves,In addition to seeing Amazon’s advertising business for many years bring rich rewards, retailers are now facing many challenges, such as supply chain disorder, inventory backlog, inflation and interest rate hikes, insufficient purchasing power, and increased economic recession expectations.For Wal-Mart, Target, Kroger and other large retailers, advertising revenue is the basis to ensure a higher source of gross profit income in chaotic times.

On the other hand,For brand marketing, Apple and Google’s restrictions on private data force the industry to seek alternatives to Facebook based on three-party data.(and similar platforms)Advertising strategy.

In this sense, both the current market situation and the economic situation have created perfect conditions for the rise of RMN. The difficult market environment will inevitably affect the overall advertising budget, which makes the brand have more stringent requirements on input efficiency, and the strict data tracking rules make the consumer data held by retailers more valuable.

Therefore, retailers suddenly find themselves sitting on a gold mine, and the advertising budget that was robbed by Facebook in the past seems to have returned.

In terms of volume, American digital retail media（Retail Media）Advertising spending will reach nearly $41 billion this year, up 31% from 2021, and may reach $61 billion by 2024. According to BCG’s forecast, the output value of global retail media may reach $101 billion this year.(Global advertising revenue is $843 billion)And in five years, it will reach 160 billion US dollars per year.

Among the top 10 retailers in the United States today, there are 9.(including Kroger, Target, Walgreens, Home Depot, etc.)Running their own media network.

Take Target as an example. Target’s Roundel provides advertisers with key data points, such as shopping behavior, insight and analysis. And provide tools to help marketers lock in the audience in the Target ecosystem and form a closed loop to measure advertising delivery to sales. Last year, Target’s advertising service provided more than $1 billion in revenue, and it is estimated to increase to $2 billion in the next few years.

In addition, Tesco has Media and Insight Platform, Wal-Mart has Walmart Connect, and it also includes Kroger Precision Marketing, Carrefour Links, Walgreens Wag and Sainsbury Nectar 360, all of which are the efforts of major retailers in RMN in the past year.

Although other retailers have far fewer contact points than Amazon in all aspects of the consumer shopping chain.(as shown in the figure below)However, this does not prevent each retailer from establishing its own RMN. Even if it cannot compete with it in terms of scale efficiency, RMN business must be followed up in terms of breaking the internal data island, organizing its own digital assets and strengthening its revenue capacity.

In the foreseeable future, the growth trend of RMN will be more obvious, and new opportunities will emerge due to the uneven RMN services provided by different retailers.

What do we realize?

A brief summary of our thoughts on RMN’s return to the field of vision:

References:

https://www.theinformation.com/articles/instagram-scaling-back-shopping-features-amid-commerce-retreat

https://www.theinformation.com/articles/e-commerce-software-startups-poised-for-m-a-spree

https://2pml.com/2022/09/07/hero/

https://2pml.com/2022/08/29/rmn/

https://www.marketplacepulse.com/articles/dtc-brands-can-buy-ads-on-amazon

https://www.marketplacepulse.com/articles/amazon-native-brand-hero-cosmetics-sells-for-630m

https://www.fastcompany.com/90772916/amazon-walmart-retail-advertising-amzn

https://www.bcg.com/publications/2022/how-media-is-shaping-retail

Retail Media: State of the Industry Report 2022 – dunnhumby media

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang


Tiger sniffing has long been concerned about going out to sea, providing first-hand information and linking head enterprises in the rapidly changing competitive environment.click the linkLeave your communication and cooperation demands, and we will contact you to synchronize the latest industry trends and activity information.

Freight car self-weight list

The tonnage of the freight car is compared with the total mass of the freight car, the weight of the freight car itself and the nuclear load of the freight car.truckCommonly used models include 3.2m, 4.2m, 6.8m, 9.6m, 13m and 17.5m tonnage.

2.6-meter truck has a deadweight of 1.3 tons and a nuclear load of 0.8 tons; The 3.2-meter truck has a dead weight of 1.7 tons and a nuclear load of 1.5 tons; The 3.8-meter truck has a dead weight of 1.9 tons and a nuclear load of 2 tons; 4.2 m blue brand weighs 2.8 tons and has a nuclear load of 2 tons; 4.2 meters yellow card weight 3.5 tons nuclear load 4-7 tons; The 6.8-meter truck has a dead weight of 6.8 tons and a nuclear load of 10 tons; The 7.7-meter truck weighs 8.8 tons and has a nuclear load of 13 tons.

The 9.6-meter truck has a dead weight of 13.5 tons and a nuclear load of 18 tons; The 13-meter truck has a dead weight of 16.8 tons and a nuclear load of 32 tons; The 16-meter truck has a dead weight of 18 tons and a nuclear load of 31 tons; The 17.5-meter truck weighs 18.9 tons and has a nuclear load of 30 tons;Based on the over-limit standard in 2020, the 4.2m blue brand belongs to high speed.chargeThe overall mass of standard first-class vehicles, vehicles and goods is less than 4.5t, which proves that the load is the performance bearing capacity.

And the corresponding load is usually marked in the driver’s manual within the load mass range marked when the vehicle leaves the factory, and the total weight of the 1.2-axle vehicle shall not exceed 18 tons; Three-axle does not exceed 25 tons, and three-axle car trains do not exceed 27 tons; No more than 31 tons for four axles and no more than 36 tons for four-axle automobile trains; Five-axle motor cars shall not exceed 43 tons, and the total weight of vehicles and trains with 5.6 axles and above shall not exceed 49 tons.

Korean stars came to Shanghai and were chased by fans with 20 cars. The idolize team exposed the inside story of organization and charging.

On November 3rd, Park Chanyeol, a member of the Korean idol group EXO, repeatedly sent two Weibo, claiming that he was chased and intercepted by more than 20 motorcades on the Shanghai viaduct, which almost caused an accident. After investigation in www.thepaper.cn, The Paper,These vehicles belong to the idolize motorcade, which provides car-following service for fans. The motorcade leader also provided reporters with quotations for various services in idolize, ranging from 100 yuan to several thousand yuan.

According to the reporter from The Paper, there have been traffic accidents caused by crazy fans following cars before. Previously, in June 2015, when South Korean star Kim Soo Hyun arrived in Shanghai to shoot an advertisement, the organizer dispatched more than 30 security guards and 10 "nanny cars" to stop the groupies’ vehicles, and the two sides launched a chase on the road, which was dangerous.

Many netizens called for rational idolize, emphasizing that "love is restraint", and fans’ crazy behavior should not be allowed to hurt the stars themselves and other public.

Weibo screenshot

Park Chanyeol sent Weibo to describe being chased and intercepted on the elevated road.

On November 3rd, Park Chanyeol, a member of the Korean band EXO, revealed through his personal Weibo: "On my way to Shanghai from the airport, about 20 cars have been following my car. These cars blocked the road, changed lanes many times on the expressway and blocked our car, which almost caused an accident several times."

He mentioned in another Weibo: "On the road we must pass, there are also many cars parked, which also hinder the passage of the road."

"It is wrong to do such a dangerous thing on the highway." Park Chanyeol hopes that fans can support EXO without affecting others and their own safety.

As of the evening of 4th, these two Weibo have been forwarded about 100,000 times.

Park Chanyeol didn’t specify who the 20 following vehicles belonged to, but Weibo’s comments were directed at some fanatical fans and exposed the Weibo account of a suspected team leader.

On November 3rd, a reporter from The Paper got in touch with the Weibo blogger, who called himself Lao Zhang. Lao Zhang said bluntly that the 20 cars mentioned by Park Chanyeol Weibo were his motorcade. "I was scolded to death by my fans in Weibo".

Talking about why it is so dangerous to drive, Lao Zhang admits that this is at the request of fans, who hope to be closer to the star’s car, which makes Lao Zhang have to drive to keep up with the star’s car. In the case of constantly overtaking and changing lanes at high speed, Lao Zhang said that "safety can be guaranteed".

Lao Zhang also said that more than 5,000 fans have taken their cars in idolize. As long as the stars appear in their field of vision, they can help fans track them all the way there. His services include tracking stars all the way, taking fans to the airport and waiting at the star’s residence. He earns income and lives with the "fan economy", and often publishes information about Korean stars in his circle of friends to attract business.For example, on October 30th, he posted a message in his circle of friends: "Ji Chang Wook will arrive in Shanghai tomorrow night, and fans who want to talk to the car will quickly write to me privately.".

Lao Zhang said that in the fierce market competition, the quotations of various idolize activities have been relatively transparent, and revealed his own quotations:Participate in a car-following operation, and each fan has to pay 100 yuan; If idolize is alone, the price is 500 yuan per person; If you want to follow the star’s residence, you have to ask 800 yuan.Another idolize-based organization in Nanjing, Jiangsu Province said that Park Chanyeol’s fans are sent to 100 yuan per person, and all the way to idolize, 200 yuan per person, with discounts for more than 6 people, and participation in group performances ranges from 800 yuan to 1000 yuan per person.

Idolize caused an accident, and fans called for restraint in love.

So crazy idolize, will it bring security risks? According to The Paper search, not long ago, there was a traffic accident caused by fans chasing Han Xing in Shanghai.

On June 3rd, 2015, South Korean star Kim Soo Hyun arrived in Shanghai to shoot an advertisement, and dispatched more than 30 security guards and 10 "nanny cars" to stop the groupies’ vehicles. The two sides launched a chase on the road, which was full of dangers. About 10 idolize vehicles, from the hotel where they live to the film and television base where they shoot advertisements, take about 1.5 hours by car. From time to time, there are dangerous situations such as crossing the line, cutting in cars, running red lights, etc. The organizer dispatched 10 "nanny cars" to protect the RV that Kim Soo Hyun was riding along the road, making it difficult for fans to get close.

On the afternoon of the same day, Kim Soo Hyun left after the rehearsal, and the groupie team continued to chase after her. As a result, two fan cars collided, but they didn’t stop. They chased Kim Soo Hyun and returned to the hotel to talk about compensation.

In addition, no matter where the stars go, fans follow them step by step. Whether it involves disturbing social public order, violating traffic regulations, infringing on the privacy rights of stars, etc. is also a social issue worth discussing.

Under Park Chanyeol’s Weibo, many fans called for "rationality" and "love is restraint". Netizen "61-year-old I will accompany you to your old age" wrote: "I don’t know in what mood he asked the staff who can speak Chinese to send two such Weibo in succession. I only know that those so-called likes and loves have troubled him. Isn’t love protecting and guarding him well?"

One recommended car of the day, Land Rover Discovery Wonder, entry-level Land Rover.

Land Rover Shenxing is an entry-level model of Land Rover and one of the two domestic models of Land Rover, so the price is very close to the people. At present, the manufacturer’s guide price is 346,800-500,800 yuan, and the terminal price of Jaguar Land Rover is 256,800-347,800 yuan. Next, Xiaobian will take you to learn about Land Rover’s discovery of Shenxing.

After the realization of domestic production, it was found that Shenxing’s "decentralization" became more pragmatic, and a Land Rover brand medium-sized SUV with both road and off-road performance could be bought at a price of more than 300,000 yuan, which really attracted many people’s attention.

The keyless entry function is only available in the 240PS SE version or above, and the black roof is exclusive to the 240PS SE Dynamic version.

Entering the car, the new discovery spirit continues its tough and rough style. As a manufacturer specializing in SUV models, Land Rover will make splash-proof and non-destructive treatment to make it as easy as possible, whether it is the enameling process or various leather materials.

The size of multimedia display screen seems a little small today. I believe that Land Rover will correct this problem in future generations. There is no CarPlay in low-profile models, which greatly reduces the practicality of multimedia systems.

The design of knob shift is still very scientific and technological.

It is very reassuring to find that Shenxing is one of the few 7-seat cars in the same class, not to mention the necessity of the third row of seats, at least in space. The wrapping of the front seats is also very good, and the seats have lumbar support.

The rear space is very abundant without opening the third row of seats. I believe that users who buy this size SUV will not come for the practicality of 7 seats.

The space in the trunk is very regular. You can get a very special trunk space by putting down the second row of seats. Even if you want to pull a washing machine, there is no problem.

Martial arts is not impossible to play! This competition made the world know about China fighting!

　　| Video duration: 00 minutes and 53 seconds |

　　In 2000, Sanda King, an epoch-making fighting event, was born. With the participation of a large number of high-level Sanda athletes, open competition rules and market-oriented packaging operation, Sanda King quickly attracted the attention of many boxing fans. Up to now, the word Sanda King is still deeply imprinted in the hearts of many old boxing fans.

　　From 2000 to 2005, the Sanda King tournament was in full swing, and a large number of famous Sanda Kings were created. Including Hai Long Liu, Baoligao, Zheng Yuhao, Yubao Yuan, Nashungele, Yang Xiaojing, Zhao Zilong, Li Jie, Xue Fengqiang and many other Sanda players with different styles, have become household names. Sanda King’s ratings even surpassed those of CCTV’s "Football Night" and Hunan Satellite TV’s "Happy Camp" at one time. Because of China’s huge market base, some experts have analyzed that if there is another five years of development, Sanda King will have the strength to wrestle with K-1.

　　Unfortunately, the vigorous Sanda King Competition was suspended after only five years of operation. Although many professional Sanda events have been born since then, their influence and vitality are far from Sanda king. The decline of professional events naturally makes all the center of gravity of Sanda return to the championship, and the style of athletes tends to score points, even giving people the illusion that Sanda players are not lethal enough.

　　Although after more than ten years of development, many excellent professional fighting events have emerged in China, but the rules of free fighting are widely used, and more and more contestants take Muay Thai and free fighting as their technical foundation. Due to the span of rules and training efficiency, Sanda seems to have gradually withdrawn from the world fighting stage. After the Sanda King disappeared from people’s field of vision for 12 years, it has gradually become a feeling and a memory that old boxing fans occasionally think of.

　　Recently, however, a heavy news suddenly broke out. In 2017, the Sanda King event returned to the opening masterpiece-the 2017 World Super Sanda King Championship, which will be held in the National Olympic Sports Center Gymnasium on October 28. This news also made many old boxing fans cry with joy. It is reported that there are seven levels in the competition, and 14 professional Sanda players with the highest level in the world, including the World Sanda Championship champion, the National Sanda Championship champion and the National Games Sanda champion, will be invited to compete for the highest honor of the "World Super Sanda King"!

　　Although the World Super Sanda King Championship still inherits the basic style and competition system of the old Sanda King, it is not a complete copy of the former, but an innovative product created by fully studying the needs of the market and boxing fans in line with the development of the times. Learned the mature system of professional boxing and kicking, adopted the deduction system of professional rules, 7 m× 7 m rope ring, 8-10 oz professional gloves, and increased the power of medical supervision and other professionals. The rules of martial arts have also been fully expanded, allowing boxing, leg, wrestling and knee strike, while knee strike can be combined, and the restriction on active wrestling has also been lifted. This makes Sanda King once again one of the most open standing fighting events in the world.

　　In the opening match held on October 28th, Fu Gaofeng, Kong Hongxing, Xiang Ye, Zhang Teng, jie feng and other famous "ouchi masters" will appear in the professional fighting arena at the same time to jointly meet the challenge of foreign world Sanda champions. At that time, after a lapse of 12 years, the world’s highest-level Sanda Legion will once again openly stand at the center of the world’s fighting stage. Let’s wait and see whether they can create more glory!

　　Ticket purchase method

　　Grab the ticket immediately

　　Editor: Di Meier

　　 35 seconds, KO! China’s fastest record in the world’s top stadiums!

100 billion yuan invested to build Extreme Yue 07, Xia Yiping boldly challenged Tesla, what is the odds？

Extreme Yue 07, a car with a total investment of 100 billion yuan, is its appearance an innovation in the automobile industry or a gamble?

Deep reading business (shendushye) original

Author | Geng Qiuyu

Editor | Liu Manxin

On September 10, 2024, a grand new car launch conference attracted the attention of the industry. The new car, Jiyue 07, which belongs to Jiyue Automobile, was officially unveiled, announcing the arrival of a new era of smart trams with shocking price and strong technical background.

01

Extreme Yue 07 shocked the listing, and the three giants gathered together. Is the new era of smart trams really coming?

At the press conference, Xia Yiping, CEO of Extreme Yue Automobile, passionately introduced Extreme Yue 07. He claimed that it was a "car with an investment of over 100 billion yuan", and behind it was the full support of Geely, Contemporary Amperex Technology Co., Limited and Baidu. The vast architecture of SEA developed by Geely in four years, Kirin battery invested by Contemporary Amperex Technology Co., Limited in excess of 70 billion yuan, and Apollo intelligent driving invested by Baidu in more than 10 years, all these technologies have converged on the Extreme Yue 07.

Xia Yiping eloquently listed a number of "unique" or "firsts" of Extreme Yue 07: the only intelligent cockpit equipped with ERNIE Bot language model in the world, the first automatic turn signal, and the first automatic shift in the industry … These highlights are undoubtedly eye-catching.However, in the media interview, when asked about the sales expectations of new cars, Xia Yiping was quite cautious and did not give specific sales targets.

Li Yanhong, Chairman and CEO of Baidu, Zeng Yuqun, Chairman and CEO of Contemporary Amperex Technology Co., Limited, and Li Bin, founder of Weilai, all three industry giants appeared at the listing conference of Extreme Yue 07 at the same time, which undoubtedly added more highlights to this new car. Their platform not only shows the strength of Extreme Yue 07 in technological innovation, energy solutions and intelligent interconnection, but also indicates that the automobile industry is accelerating its transformation to intelligence and electrification.

As the "parent" of Baidu, Li Yanhong’s performance was somewhat low-key. He just symbolically stood up and waved at the introduction, and did not take the stage to express his thoughts and wishes for the new car.This can’t help but make people think: at the moment when the car circle is crazy to build a leading IP, will Li Yanhong’s low profile have a certain impact on the brand promotion of Chaoyue?

As the owner of No.001, Zeng Yuqun was full of praise for Extreme Yue 07. He said that Baidu, Contemporary Amperex Technology Co., Limited and Geely all used their professional abilities to empower Jiyue to jointly build this automobile robot.

Li Shufu, chairman of Geely Holding Group, also spoke highly of Extreme Yue 07, calling it a smart car with excellent performance and reliable quality.

However, in the face of so many praises and expectations, we also have to question: Can Extreme Yue 07 really "wrestle" with Tesla as Xia Yiping said?

From the aspects of endurance and vehicle space size, Extreme Yue 07 is indeed stronger than Tesla Model 3. In terms of intelligence, Extreme Yue 07 also showed the strength of not losing Tesla. It is equipped with Baidu ASD Apollo high-order intelligent driving system, which opens a new stage of intelligent driving development with "pure vision+end-to-end big model". At the same time, Extreme Yue 07 is the first family car in the world to realize the empowerment of L4-class self-driving large model technology.

However, this does not mean that Tesla can be easily defeated by the 07. Tesla’s leading position in the field of electric vehicles should not be underestimated, and its brand influence and technical strength are challenges that need to be faced more and more. In addition, although the price of Extreme Yue 07 is relatively close to the people, how to maintain the steady growth of sales volume is also a big test in the increasingly fierce market competition.

In 2024, the road to the counterattack of the extreme Vietnam has actually been unfolding. In August, the sales volume of the ultra-Vietnam single model reached 2117, setting a new record. With the listing of Extreme Yue 07, Extreme Yue officially entered the era of two cars. However, this is only the beginning, and there is still a long way to go. Whether Jiyue can gain a foothold in the field of smart trams still needs the test of time and market.

02

The public relations storm of Jiyue automobile: a brand crisis caused by speech

Speaking of the brand Extreme Yue, a few days ago, most people might only have a vague impression of it. However, on August 5th, a resentful mark released by Xu Jiye, the head of the public relations department of Jiyue, in a circle of friends was like a bomb, which instantly pushed Jiyue to the cusp of public opinion.

This mark expressed his disdain and annoyance at Xiaomi car in simple and plain words. Xu Jiye accused Xiaomi of selling cars at a loss, which quickly fermented on the Internet, causing widespread concern and controversy. However, is the source of this storm really just Xu Jiye’s personal emotional catharsis?

On the evening of August 5, Xu Jiye published a speech against Xiaomi Automobile in a circle of friends, accusing it of dumping. This remark was quickly spread by screenshots, which triggered a heated discussion among netizens. Extreme Yue Automobile, a brand that was originally inconspicuous in the new energy automobile market, became the target of public criticism overnight.

However, Xu Jiye’s remarks not only failed to bring any positive effect to the ultra-Vietnamese car, but seriously damaged the brand image. Netizens have questioned that the head of the public relations department of an enterprise doesn’t even understand the basic financial knowledge.

In the face of this public relations crisis, Xia Yiping, CEO of Jiyue Automobile, quickly came forward to "deal with" and issued an internal letter, severely criticizing Xu Jiye and emphasizing the importance of company values. However, this internal letter seems to have failed to calm the anger of public opinion. Netizens have said that the punishment imposed by Extreme Yue Automobile on Xu Jiye is too light, which is similar to acting.

This public relations storm not only exposed Xu Jiye’s personal emotional management problems, but also revealed the deep-seated problems in brand building and marketing strategy of Jiyue Automobile.

As the product of cooperation between Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth. However, judging from the market feedback, the brand building of Extreme Yue Automobile has not been as smooth as expected. In the fierce market competition, Ultra Auto seems to pay more attention to the use of marketing means, while ignoring the shaping of brand image and technological innovation.

In the marketing strategy, the ultra-Vietnamese car is too radical and utilitarian. In order to attract attention and traffic, the ultra-Vietnamese car does not hesitate to exaggerate and even be suspected of false propaganda. For example, there is a marketing campaign from the media account to promote the battery defect rate of Extreme Yue 07, which is only one in a billion. This kind of propaganda method, which obviously violates the relevant provisions of the advertising law, not only fails to bring a positive brand effect to Extreme Yue cars, but also greatly reduces consumers’ trust in the brand.

In the new energy vehicle market, technology and innovation are the core driving forces for the sustainable development of brands. However, the performance of Extreme Yue Automobile in this respect is worrying.

Although Extreme Auto frequently mentioned the upgrade of intelligent driving technology at the press conference, consumers’ comments on its actual experience were mixed. This shows that there is still a certain gap between the technological innovation and the product landing of Extreme Yue Automobile. This gap not only affects consumers’ purchasing decisions, but also damages the brand’s reputation and image.

In addition, it seems that the investment in technology research and development by Extreme Yue Automobile is not enough. Compared with the leading enterprises in the field of new energy vehicles such as Tesla and BYD, the investment in technology research and development of Extreme Yue Automobile is stretched. This not only limits the brand’s technological innovation ability and product competitiveness, but also affects the long-term development of the brand.

A brand crisis caused by speech, how can Extreme Yue Auto save itself? Behind the public relations storm, what is the road to brand building and technological innovation of Extreme Yue Automobile?

03

The road to the counterattack of the ultra-Vietnamese car: the transformation from bleak sales to explosive traffic

In fact, in March 2021, Jidu Automobile came into being, which was jointly built by Baidu and Geely Holding Group, with each party holding 50% of the shares. However, its market performance was not as hot as expected after it was renamed as Extreme Yue Automobile in August 2023 and its first model, Extreme Yue 01, was released. In the past year, the monthly sales volume of Extreme Vietnam 01 has only remained at a low level of several hundred vehicles.

In the face of this dilemma, Extreme Yue Automobile did not choose to give up. Xia Yiping, the helmsman of Jiyue Automobile, knows the importance of brand awareness and influence. He said frankly that Extremely has no strong founder IP and influence, and it is also a "cousin" relationship with Extremely, and there is no user base of 1 million. It is a completely new brand. Therefore, strengthening marketing and gradually enhancing popularity have become the key to the break of the car.

As a result, the ultra-car began to actively embrace traffic and live broadcast. Xia Yiping himself personally went off to create a personal IP and drive dealers to make short videos together. In just one month, Extreme Yue Automobile released 13,000 videos with an exposure of over 100 million. This move has achieved remarkable results. More and more people are beginning to understand the products of Extreme Yue, and more and more people are coming to the store.

However, although the traffic is good, it is not everything. When talking about brand sales, Xia Yiping choked several times, and this scene also boarded the social media hot search. He admits that he really didn’t know why at that time, and it was very uncomfortable when he talked about sales. Suddenly, he couldn’t help himself at a certain node. But this is not for the traffic. If there is such a good traffic, he would rather cry every day.

In addition to the flow, Extreme Auto knows the importance of product strength. Thus, after the "One Zhou Mu" was completed by the Extreme Yue 01, the second product, the Extreme Yue 07, was launched while the iron was hot. This new car was officially launched on September 10th, 2024. It is built by Geely’s vast SEA architecture, equipped with Baidu AI large model intelligent cockpit and Baidu’s ASD Apollo advanced intelligent driving system. Both the long-life version and the performance version are equipped with Contemporary Amperex Technology Co., Limited high-performance Kirin battery.

The launch of Extreme Yue 07 has undoubtedly injected new vitality into Extreme Yue Automobile. Its good product strength and competitive price make people full of expectations for the future of the ultra-yue car. However, in the face of fierce market competition and changing market demand, it is still unknown whether the ultra-Yue automobile can leap to the top of the new forces with the ultra-Yue 07.

While affirming that Extreme Vietnam Auto actively seeks breakthroughs and dares to innovate, we also have to make pertinent criticisms. The market performance of Extreme Yue Auto in the first product, Extreme Yue 01, is really unsatisfactory, which exposes its shortcomings in product planning and marketing. Although Chaoyue Automobile adjusted its strategy in time and gradually reversed the situation by taking the flow as a breakthrough, this could not cover up its mistakes in the first product.

In addition, the conclusion of the ultra-car in the field of intelligent driving has also caused a lot of controversy. Xia Yiping said at the press conference that "2025 will be the first year of the elimination of non-high-level intelligent driving" and "the intelligent driving system equipped by Extreme Yue is the only high-level intelligent driving system in the world that can compete with Tesla". Although these conclusions show the confidence and strength of the ultra-Vietnamese car in the field of intelligent driving, they also arouse people’s doubts about its optimism and exaggeration.

【 Conclusion 】

To sum up, in today’s turbulent new energy vehicle market, as a "newborn" jointly created by Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth.

However, the market performance of the first model, the Extreme Yue 01, is not satisfactory, and the sales volume is bleak, which is embarrassing. However, the extreme Vietnam did not sink into this, but actively sought a breakthrough, taking the flow as a breakthrough and gradually reversing the situation. With strong background and unremitting efforts, the market performance has been significantly improved in the last two months.

Nowadays, the second product, the Extreme Yue 07, is launched while the iron is hot. With good product strength and competitive price, it will push the Extreme Yue to the top of the new forces in one fell swoop.

However, in the previous public relations storm, the ultra-Vietnamese car undoubtedly suffered heavy losses. However, crisis is often a turning point. How to learn from this storm and strengthen brand building and technological innovation is the key to its future development.

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

Guangzhou area Mercedes-Benz GLE coupe AMG is being discounted, discounts 130,000! act quickly

[Autohome Guangzhou Discount Promotion Channel] Good news, an unprecedented promotion is underway in Guangzhou. In order to meet consumers’ expectations for high-performance luxury SUVs, Mercedes-Benz has officially brought generous discounts of up to 130,000 to the Guangzhou market. The original price of the Mercedes-Benz GLE coupe AMG started at 1.0408 million, and now the minimum starting price has been reduced to a more attractive range. If you are interested in this dynamic luxury car, now is the rare opportunity to seize this rare opportunity and click "Chatti Car Price" in the quotation form to get higher discounts and start your driving journey.

广州地区奔驰GLE轿跑

The Mercedes-Benz GLE coupe AMG, with its unique design and dynamic lines, shows the perfect fusion of luxury and performance. On the front face, the embedded air intake grille of the AMG logo highlights family strength and exquisite craftsmanship, and with the sharp LED headlight set, it exudes a strong visual impact. On the side of the body, the back-mounted shape gives it an incomparable sense of elegance and speed, and the streamlined silhouette and sculptural lines work together to create a harmonious coexistence of power and aesthetics. In terms of overall style, the Mercedes-Benz GLE coupe AMG blends classic and modern, showing an unparalleled sense of sports luxury.

广州地区奔驰GLE轿跑

With its streamlined body design, the Mercedes-Benz GLE Coupe AMG outlines an elegant and dynamic side profile. Its body size is 4944mm*2018mm*1716mm and the wheelbase reaches 2935mm, showing a spacious and coordinated space layout. The side lines are smooth and dynamic, and the combination with the front wheel size 275/45 R21 and the rear wheel size 315/40 R21 wheels not only enhances the dynamic performance of the vehicle, but also gives it a unique visual impact. The overall design fully reflects the sports gene and luxury texture of the AMG brand.

广州地区奔驰GLE轿跑

The interior design of the Mercedes-Benz GLE Coupe AMG is full of luxury and sportiness. The exquisite Nappa leather material wraps the seat for ultimate comfort. The seat supports front and rear adjustment, backrest adjustment and multi-directional electric adjustment, including leg support and waist massage function, to ensure the comfort of long-distance driving. The steering wheel is made of genuine leather and carbon fiber/flip fur for excellent grip, and has electric up and down + front and rear adjustment functions, which is convenient for the driver to personalize. Central 12.3-inch high definition touch screen, integrated multimedia system, navigation and phone functions, easy to operate with automatic speech recognition. In addition, the car is also equipped with USB and USB/Type-C ports, including mobile phone wireless charging function, providing passengers with convenient electronic device connection and charging needs. Whether it is the driver’s driving experience or the daily needs of passengers, Mercedes-Benz GLE coupe AMG shows its meticulous interior design and configuration.

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The Mercedes-Benz GLE Coupe AMG is equipped with a powerful 3.0T turbocharged engine, which can reach a maximum power of 320 kilowatts and release 435 horsepower. The torque output of this engine is also considerable, providing 560 Nm of torque support for the vehicle. With a 9-speed automatic transmission, the driver can easily switch driving modes and enjoy a smooth driving experience.

In summarizing this article about the price reduction promotion of Mercedes-Benz GLE Coupe AMG, we have to mention this highly attractive promotion strategy. In order to give back to the love and support of the majority of consumers for the AMG brand, Mercedes-Benz has decided to offer a limited-time discount for the GLE Coupe AMG. This move not only makes the models with equal performance and luxury more cost-effective, but also provides a great opportunity for potential car owners to start. Seize this opportunity, you can not only have the excellent craftsmanship of Mercedes-Benz, but also experience the ultimate driving pleasure brought by AMG. Such a sincere promotion is not to be missed. Take action now and make Mercedes-Benz GLE Coupe AMG a part of your life!