标签： 贵族宝贝

The box office does not mean that all movies still need masters.

　　1994 was a magical year in the world film history, with many excellent works shining in the film history. Around that year, China’s film moderns, Chen Kaige’s Farewell My Concubine won the only Palme d ‘Or in China, Zhang Yimou’s Alive won the Best Actor, and Jiang Wen’s first novel Sunny Days won the national box office championship. The three men are not independent figures, but they are great masters among directors. However, in the past two years, the market performance of the three masters’ works is average, as if there is always a red line that can’t be crossed. Zhang Yimou’s Shadow and Jiang Wen’s Evil Doesn’t Suppress Righteousness are hovering around 600 million, and Chen Kaige’s The Legend of the Demon Cat is about 500 million. Now, when the box office of big movies starts at 1 billion, the box office performance of the masters is really not bright enough. Objectively speaking, these three films are also excellent in quality among domestic films. Why are they not popular in the market?

　　All three masters have it.

　　Extraordinary artistic originality

　　It is thankless to compare these three people. We only analyze their most distinctive artistic features.

　　Cultural reflection has always been the label of Chen Kaige. A good family origin, at the same time, has experienced the pressure of the times and system, which makes Chen Kaige teenagers mature and like to think about the advantages and disadvantages of China’s traditional culture and reflect on historical lies. The Yellow Land shows the individual’s numbness under the loess culture for thousands of years. king of the children, Grand Parade, Singing while Walking and Jing Ke Stabbing the King of Qin are all full of reflections on the ills of the times, collectivism and even nationality. He was obsessed with cleanliness and finally reached the peak in the epic narrative of Farewell My Concubine. But when Chen Kaige wants to wake up from the introspection and torture of traditional culture and focus on the present, it is not very harmonious — — The Promise became the greatest shame of the master, the artistic level of The Orphan of Zhao was lower than expected, Search failed to grasp the essence of realism, and The Taoist Down the Mountain made it worse. You can’t say that Chen Kaige didn’t think, but his thinking is difficult to have a dialogue with the audience.

　　Zhang Yimou is best at color control. From the beginning of "Yellow Land", it shows amazing control over pictures and colors. "Red Sorghum" is the first film directed by him. In this film, there is a strong tension between the grand narrative of history and the exaggerated folk imagination, and the image style is very wild. This wanton and enthusiastic color obsession has been maintained until now. In the early days, Zhang Yimou was very "rustic" and liked to shoot rural subjects. He was deeply influenced by neo-realism. In "story of qiu ju" and "None Less", the cultural consciousness and responsibility of the fifth generation were very obvious in him. However, Zhang Yimou’s second identity is the initiator of domestic blockbusters. Hero has laid the basic paradigm of blockbusters, but he has also been accused of artistic depravity since then. The Golden Flower in the City, The Surprise of Three Guns and The Great Wall have come all the way, and the box office is very high, but the artistic exploration has stopped.

　　Jiang Wen is a very special existence. As the "Kusturica of China", he is the wildest director of China, but he has not been burdened with the shackles of reflection on the cultural consciousness of his home country. On the contrary, he always looks at history with a playful attitude, and is a true descendant of Dionysian spirit. Sunny Days beautifies the turbulent times with filters, focusing on human freedom and nature in history. The absurd black humor in The Devil Comes is basically unmatched in China, but who can say that this is not true history? In The Sun Also Rises, there are even more madness. The train tracks give birth, crazy mothers climb trees, and cobblestone rooms by the river. Metaphors are everywhere, reflecting the absurdity of the times through the absurdity of individual life. Jiang Wen’s greatest feature is that he is unconstrained style, and he is good at "drama", and the most serious history can also be teased. One Step Away and Evil Doesn’t Suppress Righteousness like to take the historical background as the stage, so that the forces of all parties can take turns to go into battle, the conflict is fierce, and the larger foe is broken. Finally, the sunset is left and the hero disappears.

　　It can be said that the artistic originality of the three masters has become the most fundamental guarantee for them to achieve the status of rivers and lakes, but will this originality diminish with the passage of time and can the audience feel it every time? No one can guarantee these.

　　What have the three masters met now?

　　The most important keyword in China movies in recent years is fast. Movies are commodities, not lofty arts. Generation division is gone, and the generation division directed by China will end in the sixth generation forever. On the one hand, the sixth generation of artistic features are doomed to be unable to become the mainstream of the market and to shoulder the great responsibility; On the other hand, the new generation of directors can’t divide by generations, and the threshold of directors has long been so low that everyone seems to be able to do it. Zhang Yimou has been dissatisfied with this. These new generation directors no longer have unified academic characteristics and a unified sense of cultural mission. Their first task is to win the market, that is, to win the hearts of the audience, so they need to do everything they can to prove their ability to investors and gain a foothold in the market. In this environment, the Zhang Yimou people may not be able to cope with the fist and fist kung fu.

　　For example, there are comedies, which have always been the most popular in the market. Under the background of the gradual decline of Hong Kong comedies, domestic comedies are experiencing explosive development. It seems that Bo Huang, Xú Zhēng and Wang Baoqiang are all comedies’ successors. It is precisely this kind of film that Zhang Yimou, Chen Kaige and Jiang Wen are not good at, because comedy needs genes. Jiang Wen is the best of the three masters. As long as he does comedy seriously, it will be powerful, and the opposite is Waterloo. The sense of comedy in Let the Bullets Fly is natural, close to history and very modern, with great influence; What impressed me the most in Evil Doesn’t Suppress Righteousness is "Zhu Yuanzhang’s Portrait" and "Chiang Kai-shek’s Diary". Although they have their own personal interests, they are not inferior. Zhang Yimou also did the urban comedy "Let’s Talk Well", but he just played with tickets. As the name of the Buddhist master became more and more popular, he became less and less diligent in comedy. Chen Kaige basically doesn’t make comedies, because he is too serious and deep. Maybe comedies don’t fit his position.

　　There are also war movies. Wolf Warriors 2 is an insurmountable box office champion in domestic movies. Unfortunately, none of these three masters have any real war films. Others are detective mystery films, youth campus films and tomb raiding magic films, among which the best ones have higher box office than the three directors, but can you say that the three directors are inferior to them in artistic cultivation and directing skills? On the contrary, if the three masters did not make serious mistakes, their quality was basically guaranteed. For example, Chen Kaige’s "The Legend of the Demon Cat" has a grand historical narrative pattern. Through a peek at the literary truth, it shows the spirit of the prosperous Tang Dynasty and the lie logic that is kept secret, which is an accurate restoration of the traditional meaning. Zhang Yimou’s Shadow, a traditional landscape painting style, presents China’s traditional cultural symbols and traditional artistic conception to the extreme, which is unmatched in domestic films. Jiang Wen’s "Evil Doesn’t Suppress Righteousness" adapted the original text with a single theme of revenge into a distinctive hodgepodge of the Republic of China, and the complex historical metaphor clues and imaginative imagination were integrated, which others really couldn’t shoot. At this time, the master was the master.

　　Is that because they don’t like the box office? In fact, none of the three directors dare to say that they never consider the market. On the contrary, I think they have been actively embracing the market now. When Zhang Yimou filmed "The Great Wall", he said bluntly that he wanted to make a popcorn movie. Chen Kaige also filmed Search, an adaptation of an online novel, trying to get close to the audience. Jiang Wen’s "One Step Away" and "Evil Doesn’t Suppress Righteousness" try to give up the overly artistic narrative style, but the market effect is not ideal. The reason is that the changes of the times have brought about changes in popular culture, market needs and audience aesthetics are changing. The question is: can the masters still accurately touch the audience’s high points now?

　　Box office is not everything.

　　Movies still need masters.

　　Benjamin mentioned the concept of "halo" in "Works of Art in the Age of Mechanical Reproduction" — — That kind of authenticity, uniqueness, sacredness and sense of distance. Halo can be a specific feature of a work or a unique atmosphere of an era. In the era of large-scale mechanical reproduction of art, the halo of traditional classic works of art is gradually disappearing. Why is it so difficult to have the masterpieces of the former European masters now? Do we still need masters in this era?

　　This year is recognized as a small year of film and television, and the explosion of film and television is mostly due to the pursuit of the so-called "cool", upgrading and fighting monsters, and being pleased with the enmity, invincible and countless fans. The pursuit of flat narrative is a trend of world film and television, especially represented by Hollywood blockbusters, which is invincible all over the world. This is understandable. In fact, this is an inevitable trend of the development of popular culture. As Wang Yichuan, a scholar, said in The Myth of Zhang Yimou: The End and Its Significance: When the film art no longer takes poetic enlightenment as its own responsibility, but takes commercial success as its basic goal, the enlightenment culture will have to taste the bitter fruit of defeat. The end of Zhang Yimou myth indicates that the enlightenment myth and personality myth of intellectuals came to an end in 1980s, and reveals the inevitability of the transformation of enlightenment culture into mass culture.

　　As a popular culture, movies have been subdivided in the current China film environment, and there are still boundaries between art films and commercial films. The perfect combination of business and art is every director’s dream, but such works are rare all over the world, and the Palme d ‘Or works at Cannes Film Festival can’t bring you huge box office. However, this does not mean that the film art must be flat. Chen Kaige, Zhang Yimou and Jiang Wen’s artistic originality may not be at its peak, but the works they create with their heart will immediately make waves like boulders as long as they pass through the market. Once again, "Evil does not suppress righteousness" strongly publicizes the Dionysian spirit full of hormonal narrative passion, and "The Legend of the Demon Cat" reveals the deep core of traditional culture. Although these two films failed to achieve the box office results of commercial blockbusters in the same period, they will eventually be proved by history.

　　After more than ten years of marketization, China’s films have developed rapidly in industry, and commercialization has been immersed in China’s films. However, the film market has cooled down this year, indicating that industrialization cannot solve all problems, and the market needs good works. On the one hand, good works need the accumulation of industry, on the other hand, the accumulation and inheritance of art are inevitable. Every era needs Chen Kaige, Zhang Yimou and Jiang Wen of every era. In fact, China’s film art exploration has not stopped. More new generation art film directors, such as Bi Gan and Xin Yukun, are also emerging, bringing hope to domestic films. The times need masters of art, but they need different artistic originality continuously.

　　It is said that Zhang Yimou’s first film "Red Sorghum" will be released again this year. How many people will go to see this Jiang Wen’s fifth-generation masterpiece, which really brought China movies to the world? This can be regarded as a test of the China film market, as well as the film audience. (Hu Xiang)

Jinzhong Jietu X70M Price Reduction News! The maximum discount is 0.1 million, this time only.

[car home Jinzhong preferential promotion channel] is currently carrying out preferential promotion activities in Jinzhong area, with a maximum discount of RMB 1,000, and the lowest starting price is only RMB 77,900. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

晋中地区捷途X70M降价消息！最高优惠0.1万，仅此一次

The exterior design of Jetway X70M shows the perfect combination of fashion and practicality. Its front face is designed in a family style with a large air intake grille, which not only enhances the recognition of the vehicle, but also enhances the overall visual impact. The body lines are smooth, the shape is full, and the overall style is steady and dynamic, showing an atmosphere and calm temperament.

晋中地区捷途X70M降价消息！最高优惠0.1万，仅此一次

Jietu X70M has a body size of 4755*1885*1695mm and a wheelbase of 2745mm, showing a spacious and comfortable interior space. The car’s side lines are smooth, with 17-inch rims. The tyre size is 235/65 R17, and the front and rear wheel tracks are 1608mm and 1603mm respectively. The overall style is steady and atmospheric.

晋中地区捷途X70M降价消息！最高优惠0.1万，仅此一次

The interior of Jietu X70M adopts simple and generous design style, and the overall layout is reasonable and humanized. The steering wheel is made of plastic, which is not advanced, but it provides practicality and convenience in manual adjustment. The center console is equipped with a 10.1-inch high-definition touch screen, which supports multimedia playback and mobile phone interconnection, and a USB interface is set in the front row to facilitate user charging and data transmission. The seat is made of fabric, which has good comfort and breathability. Both the main seat and the auxiliary seat support front-back adjustment and backrest adjustment, providing passengers with flexible riding posture selection. The second row of seats also supports backrest adjustment, which improves the riding comfort. At the same time, the rear seats can be laid down proportionally, which increases the flexibility of storage space.

晋中地区捷途X70M降价消息！最高优惠0.1万，仅此一次

Jetway X70M is equipped with a 1.5T 156 L4 engine, with a maximum power of 115kW and a maximum torque of 230 N m. With the 6-speed manual transmission, it provides a strong power output and excellent driving experience for the vehicle.

Elegance and movement coexist, and the seal’s face value is irresistible.

Seals, a kind of elegant and dynamic marine life, have an irresistible high face value. They have streamlined bodies and smart eyes, as if they were a bright pearl in the sea.

The elegance of a seal is not only reflected in its appearance, but also in its leisurely manner and elegant and noble posture. When they swim in the sea, they are as light and graceful as a dancer. On the shore, they often show various graceful postures, sometimes basking peacefully, and sometimes jumping and rolling on the beach, showing endless vitality.

At the same time, the seal is also an excellent athlete. Their speed and agility in swimming in the sea are amazing. The streamlined body and strong muscles of seals enable them to easily shuttle through the water, while their flexible limbs and powerful lung functions enable them to snorkel and chase prey in the water.

The face value of seals not only makes people fall for it, but also attracts the shots of countless photographers. Their beautiful posture and elegant temperament have become the protagonists in many photos. And this beautiful and elegant temperament also makes people have endless love and curiosity about seals.

In a word, seals are a fascinating marine life. Their elegance and dynamism coexist, and their high value is irresistible. Whether appreciating their beauty or understanding their living habits, seals are a fascinating topic.

BMW？ Oh oh oh, it’s Xingyue L

Recently, when I was surfing the Internet, I saw a group of 25 Geely models, and the details were really changed! Especially the protruding waterfall net, which made people’s eyes shine at a glance. The front of the car looked stronger, and it felt particularly powerful and menacing, like a beast ready to go. Also, the wheel hub has also been upgraded, replaced with a multi-banner design that only luxury cars like, which looks like a high-end, stable and atmospheric.

I see, is this not a domestic BMW?

We ordinary people pay attention to practicality and comfort when buying a car. The space of Xingyue L is really big, and it can be easily handled whether it is for home use or self-driving. Looking at the interior, the workmanship is fine, and you can feel that kind of advanced feeling when you sit in it, which is not inferior to those big brands at all.

Want to crack China’s Beidou navigation？ Chinese Academy of Sciences scientist： There is only one way

　　CCTV News:Nowadays, positioning and navigation is a must-have for home travel for many people. But when it comes to positioning and navigation, everyone still thinks of GPS first. GPS in the United States has almost a monopoly position due to its seniority and fame, and has even become synonymous with navigation and positioning. But now, this "big net" that has monopolized for decades is finally about to be broken by China! That is the Beidou navigation system independently developed by our country.

　　At the 8th China Satellite Navigation Academic Conference that just ended last week, our country’s Beidou navigation system once again became the focus of attention. It was revealed that 15 Beidou satellites are currently in stable operation in orbit and have completed service coverage in the Asia-Pacific region. Five new-generation Beidou satellites have completed in-orbit commissioning and are about to be connected to the network. This means that starting from the second half of this year, our country’s Beidou satellites will officially start global networking, pulling off the curtain of the Beidou system for global services. It is expected that by 2020, global service capabilities will eventually be formed.

　　 So, can China’s "Beidou" smoothly enter the market of European and American countries in the future? Where will "Beidou" rank in the global satellite navigation system? Xu Ying, born in 1983, a navigation system scientist, has been engaged in Beidou-related research for more than ten years, and is the youngest researcher and doctoral supervisor since the establishment of the Institute of Optoelectronics of the Chinese Academy of Sciences. Under Xu Ying’s telling, the story of the Beidou system becomes easy to understand, and you will refresh your understanding of this "important weapon of the country"??

　　What is "Big Dipper"?

　　The satellite navigation system is a group of stars 20,000 kilometers away from us, providing us with location-based services. The satellite navigation system is referred to as the GNSS system, and there are a total of 4 VIP members in the GNSS club. In addition to the well-known US GPS system, including Russia’s GLONASS system, the European Union’s Galileo system, and our country’s independently built Beidou satellite navigation and positioning system.

　　The Beidou satellite navigation and positioning system is a satellite navigation and positioning system independently built by our country. It is currently in the stage of construction and application promotion. It consists of five geostationary orbit satellites and 30 non-geostationary orbit satellites. The Beidou satellite navigation system is expected to provide a global service around 2020.

　　In the GNSS club, the members are most concerned about the issue of frequency resources. All frequency resources must be applied to the ITU, which will be divided by the ITU. In the initial stage of the construction of the satellite navigation system, the frequency resources were relatively abundant, and the relatively early GPS system and GLONASS system did not have the problem of frequency resource conflict. When the Beidou system and the Galileo system were established, the frequency competition was very obvious. At that time, the Galileo system actually applied for this frequency resource in advance, but due to the economic crisis in Europe, the Galileo system funding chain was broken. Although they launched satellites and occupied orbital positions at that time, they did not transmit this frequency signal. According to the "first come, first served" regulations of the ITU, whichever country can launch this satellite first, and the satellite transmits the signal of this frequency down, the frequency resource will be yours in the future.

　　Because April 17, 2007 is the deadline for the frequency resources declared by Beidou, it is required that the Beidou test satellite must be launched in advance, which is very rare in our country’s aerospace history. Because advance will bring a series of problems. But after the cooperation of various departments, in order to compete for this frequency, our country successfully launched the Beidou test satellite on April 14, and the satellite changed its orbit on April 15. On April 16, the satellite began to send down signals. Within 24 hours before the frequency resources applied for by Beidou expired on April 17, China officially launched the frequency resources declared by Beidou, which also opened the curtain on the construction of the Beidou global system.

　　There is a famous saying in the industry: "The application of satellite navigation and positioning systems is only limited by imagination." It is no exaggeration to say that, as a typical national heavy weapon, it is like our water, electricity, and highways, and is the guarantee of our social construction foundation.

　　The Beidou system not only provides basic functions such as location, navigation and timing, but also provides communication functions. For example, one day a person drifts to an isolated island. If he chooses GPS, he can only know his location and cannot notify others to come to the rescue, so he can only survive on the deserted island. If he uses the Beidou system, the situation is completely different. He can not only know his location, but also send his location to people tens of kilometers away, hundreds of kilometers away, or even thousands of miles away, so that you can soon say goodbye to your GPS-wielding buddy on the rescue boat~

　　The Beidou system is very easy to use, why do people seem to rarely use Beidou in life now, it seems that there is a little more GPS. The GPS satellite navigation and positioning system was built about 20 years earlier than the Beidou system, and the 20-year historical gap cannot be filled overnight by our technology. The application and promotion of the GPS system has been very mature. For example, the cheapest GPS chip may be about two dollars, while the chip price of the Beidou system may still be generally around 100 yuan due to mass production and other reasons. "Unaffordable" restricts the development of Beidou, but unaffordable is not the main factor restricting the development of Beidou.

　　Around 2011, there was a piece of news that spread all over the Internet. At that time, the headlines used by the media were "Tsinghua girls cracked Beidou and sent it to the United States", or "Beidou’s tens of billions of investments were wasted" and so on, which was more sensational. So is Beidou really so vulnerable? Of course not. In fact, the real unreliable is the GPS system. Because the GPS system is only open to us, and the GPS signal is easy to change during the war. The United States once turned off the GPS signal to the European Union during the Gulf War. The European Union was also very dissatisfied, so in order to protect autonomy, the European Union began to build the Galileo system. For us, too, in order to ensure reliability, our country began to build its own Beidou system.

　　Back to the news of Tsinghua girl cracking Beidou, in fact, she just deciphered the pseudo-code sequence of Beidou’s civil code signal. First of all, during the construction of Beidou, for the sake of compatibility and interoperability, Beidou’s civil code design is in the same vein as GPS and Galileo, and there is no special design. Our country hopes that people all over the world can use Beidou, not only China’s Beidou, but also the world’s Beidou. She wants to crack this unencrypted civil code signal, which is actually not technically difficult. From the perspective of scientific research, it is a problem of signal detection and estimation. In fact, in 2012, our country has announced the ICD file of Beidou, telling everyone our civil code format, hoping that receiver manufacturers around the world can use this ICD file to produce corresponding Beidou receivers.

　　In addition to the civilian code, Beidou also has a military code. The military code has been specially designed such as encryption, which is stable and reliable. If you want to crack the military code system, we may suggest some simpler ways. That is to build a time-travel machine and eavesdrop on the side when you go back to the Beidou military code design. This technical difficulty is easier than technically cracking the Beidou military code. Therefore, everyone must believe that our Beidou system is very easy to use and very stable.

　　At the end of the speech, Xu Ying called on everyone to support the Beidou system more, and she and all the researchers dedicated to Beidou satellite navigation will also make unremitting efforts to let the Beidou giant ship continue to ride the wind and waves to the world.

　　Source: CCTV News, China Broadcasting Network, China Popular Science Expo

The third-person stray cat adventure game ＂stray＂ on Steam next year PC／PS5 platform release

At the PS5 game lineup event held yesterday, BlueTwelve Studios brought a game called "Stray". Today, this game has also been launched on the Steam platform. The store information shows that this game will be released in 2021 and supports Simplified Chinese. Let’s find out.

Steam Store Address:

According to the creators, "The Stray" is a third-person cat adventure game set in a decaying cybercity, where players need to help the stray cat protagonist solve an ancient mystery and escape from the forgotten city.

Nomad Starry Sky

Steam game introduction:

A stray cat lost in a forgotten city must solve an ancient mystery to escape.

"Wandering" is a third-person cat adventure game set in a decaying Internet city of neon-lit alleys and grubby, murky surroundings. Traverse high and low, defend against unforeseen threats, explore a city of apathetic robots and dangerous creatures, and try to solve its mysteries.

Nomad Starry Sky

See the world through the eyes of a stray cat while interacting with its environment in a fun way. In the face of strange creatures in another world, it must remain stealthy, agile, stupid, and sometimes as annoying as possible.

During the adventure, the cat met a small drone numbered B12. Can the stray cat and drone duo find a way out with the help of their new companions?

"Wandering" was developed by BlueTwelve Studio. BlueTwelve Studio is a small team in the south of France. Its members include a group of cats and several human shit shoveling officers.

Game screenshots:

Nomad Starry Sky

Nomad Starry Sky

Nomad Starry Sky

Nomad Starry Sky

Nomad Starry Sky

For more relevant information, please pay attention to:

Suzhou Judicial Bureau： Party building leads the deep integration of legal services and industrial clusters and empowers high-quality economic and social development

I. Case background

As an important branch of the service industry, the legal service industry has gradually become an important auxiliary force for promoting industrial recycling and upgrading, as well as a potential economic growth point by providing knowledge-based and professional litigation and non-litigation services to enterprises and industries. Suzhou City, Jiangsu Province, as a strong manufacturing city and a major foreign trade city, accelerates the development of modern legal service industry, which is of great significance for the city to expand the scale of the service industry, improve the industrial chain, connect the operation efficiency of the innovation chain, build a first-class legal business environment, promote a higher level of openness, and enhance core competitiveness.

However, judging from the current situation, the city’s legal service supply capacity still does not match the level of economic and social development. First, there is a gap in the scale of the industry. Compared with some provincial capitals and central cities with higher economic and social development quality, the number of lawyers, the number of law firms, and the total business income in Suzhou are relatively backward. The number of institutions and employees in the judicial appraisal and notary industries are also lower than those in provincial capital cities such as Nanjing. Second, the business structure is unreasonable. The proportion of traditional litigation business in the lawyer industry is high, the proportion of new and high-end non-litigation business is low, and the homogenization competition is fierce. The Suzhou Arbitration Commission accepts few international commercial dispute cases, and the number of financial and insurance cases and the amount of disputes are relatively low. There are few high-qualified judicial appraisal institutions, which is far behind Shanghai and Nanjing. The business structure of the notary industry handling intellectual property protection, financial risk prevention and control, Internet transactions, etc. needs to be further optimized. Third, the level of industrial agglomeration is relatively low. Compared with Shenzhen, Nanjing, Chengdu and other pioneering cities, the construction of Suzhou Legal Service Industrial Park started relatively late, professional brand institutions are relatively scarce, the development trend of the industrial chain is not obvious, and the homogeneous competition of institutional business is relatively prominent. The development of the Legal Service Industrial Park urgently needs in-depth planning. Fourth, there is a shortage of high-level talents. The number of high-level lawyers who are proficient in international trade dispute resolution, cross-border investment and financing, listing and mergers and acquisitions, bankruptcy reorganization, intellectual property rights and other businesses is lower than that of Nanjing and Hangzhou. Compared with Nanjing, Wuxi, and Changzhou, the Secretariat of Suzhou Arbitration Commission has fewer personnel, and the number of cases and fewer people seriously affect the quality and efficiency of case handling Problems such as insufficient development of the notary team, unreasonable personnel structure, and scarcity of compound talents are relatively prominent.

In February 2023, focusing on the deployment requirements of the Municipal Party Committee and the Municipal Government on "building the hard core of the rule of law business environment", under the guidance of the municipal working committee and the "two new" working committee, the Municipal Judicial Bureau guided the establishment of the "Legal Service Industrial Cluster Party Committee", adhered to the leadership of party building, promoted the deep integration of modern legal service industry and industrial clusters, and empowered the high-quality development of the economy and society with high-level legal services.

II. Specific practices

(1) Tighten the "linkage chain" of the industry and aggregate superior resources.Through the implementation of the work scheduling mechanism, the industry rotation mechanism, and the problem-solving mechanism, the city’s legal service industries will work together to promote the high-quality development of the whole field of legal services. Relying on the Municipal Legal Service Industry Alliance, the cluster party committee continuously integrates high-quality resources such as lawyers, notarization, judicial identification, arbitration, and grassroots legal services by conducting special exchanges, joint visits and investigations, and guiding twinning and co-construction. By deepening the reform of lawyer approval and promoting the implementation of 18 supporting policies for legal services in the free trade area, it will accelerate the introduction of institutions and the expansion of teams. To cultivate "big and strong" leading law firms with "over 100 people" and "over 100 million yuan" to lead the echelon development of legal service institutions in the city, and to guide law firms and judicial identification institutions to develop in a professional direction by both digging up stock and increasing increments. Host the "Forensic Identification + Lawyer Business" integration special exchange meeting, guide notaries and law firms to sign a package of co-construction agreements, strengthen regular exchanges and cooperation between industries, and promote the agglomeration and development of the legal service industry; guide the Municipal Legal Service Industry Alliance, the Municipal Certified Public Accountants Association, and the Municipal Asset Appraisal Association to jointly hold the "Promoting Industry Integration and Serving Industrial Clusters" cooperation and co-construction symposium, and jointly sign the "Focusing on the Integrated Development of Service Industrial Clusters" co-construction cooperation agreement, effectively integrate resources, promote complementary advantages, and serve the integrated development of industrial clusters.

(2) Extend the "docking chain" of French enterprises and enrich service products.Give full play to the advantages of the joint construction platform of industrial cluster party committees, focus on the diverse legal service needs of enterprises in the industrial chain, and take the Suzhou Public Legal Service Center as the hub and the 10 public legal service centers as the radiation points to actively build a "industrial chain + legal service" linkage network, integrate lawyers, notarization, mediation and other public legal service resources, and provide "menu" legal services for enterprises in the industrial chain. The cluster party committee took the lead in carrying out the "industrial chain + legal services" special project research, visited the biomedical industrial park to understand the legal service needs of such start-ups in the protection of trade secrets and the resolution of conflicts and disputes and provide problem resolution channels; focusing on the characteristics of market entities prone to conflicts and disputes, encouraging and guiding all localities to explore the formation of innovative litigation and mediation work brands such as Kunshan City "Financial Dispute Mediation Studio", Xiangcheng District "Farun and" Crab ", Wujiang District" Worry-free Internet Market "; support and promote the development of the notarized withdrawal of execution funds, effectively improve the standardized management level of execution cases, and actively solve the" worries "of enterprise development.

(3) Expand the business "cooperation chain" and improve the service efficiency.Promote the Municipal Notary Association to solve the problem of repeated notarization and circular certification, and realize simple notarization immediately, general notarization on the 5th day, and high-frequency notarization "agency for investigation" such as wills and inheritance; sign a memorandum of cooperation on blockchain storage projects with Suzhou Internet Court to promote the deep integration of blockchain technology and Internet justice, expand the application scenarios of "blockchain + notarization", and promote the service of the notary industry to a new level; support the Suzhou Arbitration Commission to focus on the service "scientific and technological innovation + advanced manufacturing", visit Technologically Advanced Small and Medium-sized Enterprises, provide special person docking and tracking services according to needs, and efficiently promote arbitration procedures; cooperate with the Municipal Science and Technology Bureau to carry out special project activities on the legal needs research services of scientific and technological talent enterprises, and map out the common laws of science and technology enterprises Need to help science and technology enterprises sort out and identify business risks, formulate legal support plans, and help scientific and technological talents operate enterprises in reasonable and legal compliance.

(4) Build a talent "nurturing chain" to support sustainable development.Adhere to the introduction and cultivation of collaborative efforts, as soon as possible to make up for the shortage of talents, high-end talents, and compound talents in Suzhou legal services. Actively communicate and cooperate with the judicial authorities and relevant industry association authorities to identify and screen local talents with rich practical experience in high-end business sectors such as capital markets and foreign affairs, and provide guidance for Suzhou listed companies to choose legal service partners and prevent and resolve foreign-related civil and commercial disputes; support the promotion of the Municipal Bar Association and the University of International Business and Economics, Su Dawangjian Law School, National University of Singapore Suzhou Research Institute and other institutions to build a professional talent training base, accelerate the training of a group of high-quality foreign-related lawyers, and enhance the ability level of Suzhou lawyers to handle international legal business; Relying on the platform of enterprise innovation subjects and scientific and technological innovation carriers, recommend professional lawyers, notaries, etc. to participate in the research and judgment of law-related affairs in scientific research and the transformation of technological achievements, and explore new mechanisms for the integration of industry services and technological innovation, legal service talents and innovative talents, and technical talents to combine Cultivate high-quality personnel to optimize the supply of high-quality legal services.

III. Work effectiveness

(1) Structural shortcomings are gradually addressed.The scale and specialization of legal services in the city have shown an accelerated trend. Since 2023, there have been 3 new law firms with 100 people, 6 new large and medium-sized law firms in Beijing, Shanghai and other places, and 5 new law firms with intellectual property agency qualifications. The scale of lawyers in the city has grown to more than 8,300. Since the implementation of 18 measures to promote the development of the legal service industry in Suzhou Industrial Park, the number of lawyers and business income have increased by 35% and 61% respectively. For the first time, the city’s forensic identification business has achieved full coverage of four categories: forensic, physical evidence, audio-visual materials and environmental damage. Suzhou Huabi Judicial Identification Institute has added electronic data identification qualifications to fill the long-term gap in the identification of audio-visual materials in the city. There are 1 new identification institutions for trace physical evidence and document and physical evidence. The number of judicial identification institutions in the city has increased to

(2) The development of industrial agglomeration has been accelerated.The Legal Service Center of Suzhou Free Trade Zone was officially opened on April 11, 2023, and has attracted nearly 40 legal service institutions to settle in. The center takes the establishment of a foreign-related legal construction base as a breakthrough point, and has introduced foreign-related economic and professional legal institutions including Suzhou International Commercial Court, Singapore International Arbitration Center Suzhou Working Committee, Singapore International Mediation Center Suzhou Working Committee, Nanjing Maritime Court Circuit Trial Point, etc., and initially established a comprehensive, full coverage, full process, and full life cycle legal service system framework, injecting "soft power of the rule of law" into deepening opening up and promoting high-quality and leap-forward economic development. At the same time, guide all localities to build a legal service industry development agglomeration area based on actual conditions, and guide Kunshan to build a unique legal service industry agglomeration area around the integration of Shanghai and the Soviet Union, Wujiang combined with the Yangtze River Delta integration demonstration area, and Xiangcheng around the Hongqiao International Open Hub. The construction of Changshu City, Gusu District, and High-tech Zone agglomeration areas has been fully launched.

(3) "Industrial Chain + Legal Services" has achieved remarkable results.Completed special research on key industries such as biomedicine and big data industries, organized legal service institutions to sign more than 100 co-construction agreements with relevant industry associations and industrial chain enterprises, and successfully built a number of influential industrial chain + legal service workstations. The big data + industrial chain legal alliance and the vehicle to everything "industrial chain + legal service" alliance were selected as provincial and municipal alliance demonstration sites respectively; the cluster party committee’s "joint efforts to tackle key problems and improve the quality and efficiency of legal appraisal of audio-visual materials" "judicial benefits enterprises, high-quality development of escort market entities" Two cases were selected as high-quality development practice cases of party building services of Suzhou organs; Suzhou Arbitration Commission’s "Arbitration Fair and Efficient Resolution of Foreign-related Contract Disputes" was awarded as a typical case of arbitration escort private economic development in the province; the Municipal Law Association’s "Integration and Innovation" "Solid chain strong chain, escort the high-quality development of industrial chain enterprises" was rated as an excellent case of industry associations in industrial clusters and emerging service industry subdivisions by Suzhou Civil Affairs Bureau. "Customs one chain connection" bonded goods notarization assisted destruction and disposal project was awarded the third batch of innovative practice cases in China (Jiangsu) Free Trade Pilot Zone.

IV. Inspiration and reflection

(1) Strengthening the capacity building of grass-roots party organization secretaries is the foundation for realizing the effective coverage of "three new" party building.The political function of the party organization is to set the direction, the organizational function is to gather strength, and the implementation of these requirements to the legal service industry is to ensure that "the heart is thinking and the energy is working together" by strengthening the party’s political construction. The legal service industry team has a higher level of education, a younger age, generally active thinking, showing openness, tolerance, diverse value orientation and a certain degree of independence. Therefore, it is particularly important whether the grassroots party organization secretary can take the lead in strengthening political ability, take the lead in studying the party building business, take the lead in implementing responsibilities, and take the lead in daring to fight. Since 2023, the Municipal Bureau of Justice has held training courses for the secretaries of grass-roots party organizations in the Suzhou lawyer industry, organized the directors of law firms newly appointed in the past five years to participate in special party courses, and organized the grass-roots party organization secretaries of the city’s lawyer industry to participate in the training courses for the secretaries of party organizations in the industry jointly organized by the Organization Department of the Central Party School and the Ministry of Justice. Through normal training, the ideological foundation of the legal service team has been consolidated, the ability of the branch secretaries to perform their duties and the awareness of serving the overall situation has been enhanced, and a good foundation has been laid for the Party Committee of the Legal Service Industry Cluster to promote various

(2) Adhering to the problem orientation is the key to forming a joint force in party building work.Only by standing at the height and vision of building the overall pattern of party building in the industry, identifying the most urgent needs and most urgent concerns at the grassroots level, and refining practical countermeasures and suggestions can we provide a practical path for further improving the performance of party building in the legal service industry. In 2023, the Municipal Judicial Bureau will comprehensively and systematically plan to promote the high-quality development of the legal service industry. The "Three-Year Action Plan for the High-Quality Development of the Legal Service Industry in Suzhou 2023-2025" was formulated to plan the development direction and development goals of the legal service industry from a long-term perspective; the "Supporting Policies on Promoting the High-Quality Development of the Legal Service Industry in Suzhou (Trial) " was issued in conjunction with the "Several Policies on Supporting the High-quality Development of the Emerging Service Industry (Trial) " of the municipal government, and the "real money" support measures were used to inject impetus into the high-quality development of the legal service industry. The industry development goals, measures and tasks were classified and clarified, and the high-quality development of the whole field of legal services was effectively promoted.

(3) Take the "Secretary Project" as a breakthrough point to enhance the enthusiasm of grassroots organizations to actively integrate into the overall development situation.The party group of the Municipal Judicial Bureau has established a clear orientation of "grasping the grassroots and branches", guiding the municipal lawyer industry party committee to actively organize and implement the annual party building "secretary project", and guiding the grassroots party organizations of the legal service industry to focus on the development of the industry in combination with their own work pain points, and strive to promote innovation with practical results, and have received good results. Among the application projects, there are deepening projects that continue to be carried out on the basis of winning the first prize of the provincial lawyer industry, exploration projects that provide legal services for foreign-funded industrial parks, promotion projects that empower enterprises to operate in compliance with party building, and promotion projects that promote grid rule of law management. Projects that effectively explore new paths, new carriers, and new methods for the integrated development of party building business through project operation have formed a good situation of promoting the construction of party building, strengthening the business with party affairs, and promoting the practice style with party affairs.

Demystifying MCN： online celebrity’s ＂Pushing Hands Behind Big Red and Big Purple＂

A MCN organization shows the mobile phone matrix of automatic brushing in the front hall. Photo courtesy of respondents

A MCN organization shows the mobile phone matrix of automatic brushing in the front hall. Photo courtesy of respondents

　　"From the perspective of content, there are too many commercial implants, and I think this is very bad." Chen Xin is still fighting for himself. Because of his inner anxiety, his hands are unconsciously pinching his fingernails.

　　"As I said before, business cooperation is up to us. Whether I listen to you or you listen to me, you must make it clear!" The other side has a tough attitude and has no intention of giving in.

　　Weibo V Chen Xin, who has nearly 5 million fans, is a gentle post-90s boy in his life, and often records his beautiful life with his lens. What I just called was an MCN institution that he signed in the summer of 2019.

　　The two sides have differences on whether the video related to the theme of the epidemic is commercially implanted, and even have to go to court. Chen Xin never imagined that this contract, which was hastily signed last year, would make him so passive and even face millions of yuan in damages for breach of contract.

　　Born in foreign countries, MCN(Multi-Channel Network), commonly known as online celebrity broker, has grown in China and formed a certain "local characteristics" — — Not only engaged in online celebrity screening and incubation, but also undertake a series of chain work such as content development and management, platform resource docking, commercialization cooperation and realization.

　　To put it simply, MCN is online celebrity’s "driving force behind the great success". At present, over 90% of online celebrity have signed MCN institutions.

　　According to the statistics of the Ministry of Commerce, in the first quarter of this year, China’s e-commerce live broadcast exceeded 4 million. The live broadcast of goods grows like wild grass, the sales figures of super online celebrity are common, and the live broadcast experts have become "walking shelves", and MCN institutions with many online celebrity resources are sought after by capital. At the same time, disputes between online celebrity and MCN institutions frequently occur, and MCN institutions are repeatedly exposed with uneven levels and many "pits" in internal water depth.

　　Is online celebrity’s economy taking off in the wind or a flash in the pan? How many bubbles are there behind a hot mass? How can participants avoid the "pit" to get out of trouble? Xinhua Daily Telegraph reporter conducted an investigation.

　　It is better to sell aquatic products than to raise online celebrity, and the individual organization runs into the market.

　　The epidemic has had a huge impact on the film and television industry, and many companies have transformed into MCN. A large number of organizations and individuals run into the stadium, which is related to the low threshold for applying to settle in various live broadcast platforms.

　　The MCN organization signed by Chen Xin is located in Shenzhen, which was established in 2017 with a registered capital of only several hundred thousand.

　　According to the data of Sky Eye Survey, there are currently more than 17,000 online celebrity live broadcast related enterprises in China. In terms of geographical distribution, Zhejiang ranks first, followed by Liaoning, Guangdong and Jiangsu.

　　The COVID-19 epidemic has made by going up one flight of stairs, a popular live broadcast industry. More and more entrepreneurs find the business opportunities hidden in it, and they want to seize the limelight by running into the market.

　　Statistics show that since March, the number of monthly registrations of live broadcast-related enterprises has hit record highs. It reached 2,877 in May alone, an increase of 684% over the same period in 2019.

　　"We originally planned to do little seafood, and the factory decoration has been completed by 90%. Now I plan to tear it all down and switch to a media company. " Speaking of his own road to transformation, Brother Cen is particularly proud. Up to now, the first floor of the factory is still storing cold storage and shipping aquatic products, and the upstairs has all been transformed into the office area of the media operation team.

　　Cenge’s trading company was established in 2008, and it caught the wind of e-commerce, with sales exceeding 20 million yuan that year. But he believes that the bigger the traditional business is, the faster it will die.

　　"In 2011, I distributed high-end seafood, and the inventory accounted for 50 million yuan, of which 20 million yuan was still a loan. I need to stock up the goods throughout the year in a fishing season. In case you meet a ‘ Black swan ’ The event, the collapse is a moment. " Seeing that peers have closed down under the epidemic, Brother Cen has a lingering fear. "It’s still a good turn for the project ship with light assets."

　　One person, one mobile phone, the ultra-low cost has given countless people the dream of being a online celebrity, and realizing commercial realization by using these dreams is the new direction of Brother Cen. He has begun to declare that he is the owner of MCN organization with "over 10 million fans".

　　Brother Cen’s transformation has influenced a friend who originally made a car modification. After the Spring Festival this year, this friend also formed a new media team, and there are also a matrix of more than a dozen accounts.

　　Among the institutions in transition to MCN, film and television companies are particularly eye-catching. The epidemic has had a huge impact on the film and television industry, and many companies have tried to save themselves, including the transformation to become MCN. In addition, industry leaders such as Huayi Brothers and Wanda Media have also increased their MCN business.

　　Li Xiang is a post-80 s film and television industry practitioner. He didn’t start work in the first four months of this year. A video released in May became popular, which attracted him a 60,000-yuan advertising order. He said, "Many companies and film and television bases can’t start work this year. In contrast, MCN’s business is more stable." For film and television companies, MCN is more like an extension of business, which has accumulated in content production and artist training.

　　In addition to the film and television industry, there are a large number of educational institutions that have transformed into MCN. Different from strong entertainment projects such as games and chats, the core value of educational content lies in the effect. High-quality content will establish a strong trust relationship with fans and further realize the realization of C-end business. As early as 2017, Weibo Education, a subsidiary of Sina, launched the MCN cooperation program, with nearly 100 cooperative institutions, covering various fields such as postgraduate entrance examination, CET-4 and CET-6, civil servants, department examination and studying abroad.

　　Since the beginning of this year, Yu Minhong, Chairman of New Oriental Education Technology Group, has also given many live lectures on platforms such as Aauto Quicker and Tik Tok. According to the statistics of iResearch, the total turnover of educational products sold through short video platforms in 2019 reached 11.75 billion yuan.

　　At present, Aauto Quicker, Tik Tok, bilibili and other platforms have launched cooperation plans with educational institutions. In November last year, Aauto Quicker announced that it would take out 6.66 billion traffic to help start educational accounts; In February of this year, Tik Tok’s Byte Department short video joint education and training institutions and public schools launched the "home class" project; In February this year, bilibili launched the "Non-stop Learning" course to provide flow support and cash rewards for UP owners.

　　People from all walks of life are pouring in. According to Tianyancha data, as of July 6, according to the industrial and commercial registration, there are 9,284 new live broadcast related enterprises in China this year, which has exceeded the number of such enterprises added in the whole year of 2019.

　　A large number of institutions and individuals run into the stadium, which is related to the low threshold for applying to settle in various live broadcast platforms. To become a resident of MCN in Aauto Quicker, you only need to submit three original signed authors, one of whom has more than 2,000 fans, and the author has updated more than three works within two months; To become an MCN organization in Tik Tok, you only need to sign five live broadcasters under the company’s banner, and the total number of fans will exceed 10,000.

　　Batch incubation becomes easier, but it is more and more difficult to realize it.

　　The Matthew effect of the industry is becoming more and more obvious. All kinds of resources are tilted to the head of several large companies, and it is increasingly difficult for small and medium-sized institutions to make money. "It seems to be ‘ Blue Ocean ’ The market, in fact, has ‘ Red to black ’ "

　　"The so-called online celebrity, to put it bluntly, is just a matter." Kai Ge, an employee of MCN in Beijing, bluntly said, "It is to build ‘ People set up ’ It is different from ordinary people, and netizens like to watch different content. "

　　In the fast-paced era, a short video of 15 seconds, if the first 3 seconds are not attractive enough, users will take it away. "We speak ‘ Three seconds is life and death, and seven seconds is a turning point ’ Law, what is needed is the sense of contrast of strong visual impact. Pursuit makes people sigh involuntarily after reading it ‘ I’ll go ’ ！” Brother Kay said.

　　He takes Chen Yufu, an online celebrity who shows off his wealth, as an example. Every day, he wears 26 kilograms of gold to go out. Under a big gold chain with a diameter comparable to that of walnuts, he hangs a gold medal the size of a brick, glittering from head to toe. Such a high-profile and luxurious dress has attracted Chen Yufu’s attention and even attracted police investigation. In fact, all the gold worn by Chen Yufu is fake.

　　"The words and deeds that are out of place really catch the eye, but it is easy to roll over if you don’t grasp it well." Brother Kai knew online celebrity, who was set up by an elite, and rented a mansion of hundreds of millions of yuan to shoot videos. As a result, keen netizens found out that this house had appeared in many people’s videos.

　　Sensory stimulation is the primary way to absorb powder, and the platform also knows this. For example, if you register as a new user in Tik Tok or Aauto Quicker, the system will automatically push eye-catching content. First, catch the user staying on the platform, and then push the content according to the user’s viewing habits.

　　"Big data will not deceive people. What do you like to watch? It is clearer than your mother." Brother Kai said half jokingly, "There is an indicator called ‘ The broadcast completion rate ’ Even if the user doesn’t comment, like or collect, but a video is not finished, it can’t be faked. When the platform algorithm knows that you love watching this kind of video, it will be easier for you to brush the same type of work. "

　　In the face of massive choices, netizens are prone to aesthetic fatigue. Therefore, if you want to capture users for a long time, you have to rely on excellent content.

　　Kai Ge said that before incubating online celebrity, they first examined the character and personality to avoid the collapse caused by too many negative news; Secondly, look at the external and internal advantages or characteristics. Externally, such as height and face value, can people remember instantly? Internally, it refers to knowledge and experience, or whether they have mastered a skill. "Don’t force both inside and outside, just have one specialty."

　　Do a good job of positioning and shooting a good video, but what if it still doesn’t work? There is still a way.

　　"20,000 plays +150 live likes +30 forwards +15 live comments, just 28 yuan!" The reporter contacted Wechat business, a Tik Tok promoter, randomly selected a short video with vibrato, and bought this 28 yuan package online. Sure enough, the promised effect was fulfilled within the scheduled time.

　　The Wechat business also received the "popularity in the live broadcast room" business: "5 real people interact for one hour" charges 50 yuan, "10 robots brush for 3 hours" charges 40 yuan … …

　　298 yuan is the quotation of the brushing system he recommended to reporters. "It only needs a mobile phone to run, and then you can take orders yourself, or you can sell this system and continue to recruit agents." The Wechat business also revealed that many institutions are also using this system, "saving money for personal use and making money by helping others brush."

　　There is also a video mass production system, which can manage hundreds of accounts by one person, but the cost is high: the system supporting 32 mobile phones costs 19,200 yuan, the system supporting 96 mobile phones costs 38,400 yuan, and the maintenance cost is 3,000 yuan per year in the later period. This is only the software part, and the hardware mobile phone and SIM card have to be purchased by themselves.

　　After thoroughly studying the platform algorithm, user psychology and powder-increasing channels, it is no longer difficult to mass-produce online celebrity. The reporter interviewed a number of MCN institutions, without exception, the office area has two walls. One wall is covered with photos of its online celebrity, called "online celebrity Matrix", which is convenient for merchants who come to negotiate business to choose; A wall is covered with mobile phones to show the power of the brush system.

　　At present, there are three ways to change online celebrity: advertising, bringing goods and rewarding. The specific division depends on the contract, and the bargaining power of different people is different. The most common one is the three-seven-open, and the institution takes seven.

　　Some people envy online celebrity for getting "hundreds of millions of sound waves" in one night’s live broadcast. According to the rules, it is tens of millions of yuan. "But none of the hundreds of millions of sound waves are brushed up by bits and pieces, and there are institutions behind them. It is impossible for all the money to go to the anchor, but if the anchor has a good ranking, it can improve the bargaining power. " Brother Kai borrowed a line from the movie to describe it, "The money of the gentry is returned in full, and the money of the people is divided into three or seven parts."

　　The reporter’s investigation found that a standard team in online celebrity should consist of at least six people: a clothing supervisor, a designer, an assistant, a make-up, a cameraman and a new media operator. After one year, at least one million yuan needs to be invested, and it may not be realized. Therefore, the current MCN institutions have been much more cautious when incubating online celebrity.

　　In addition, the Matthew effect of this industry is becoming more and more obvious, and all kinds of resources are tilted towards online celebrity, the head of several large companies, making it more and more difficult for many small and medium-sized institutions to make money. Brother Kai thinks that the market that individuals seem to be "blue ocean" is actually "red and black".

　　"Juicer scam", bragging cost is a PPT.

　　"It is very common to spread the net to hoard the author by painting a pie with empty gloves. It is possible not only for pheasant MCN company, but also for large and medium-sized MCN, but the probability of the former is higher."

　　At present, most MCN organizations adopt the strategy of "casting a wide net", looking for "Xiaobai" who has certain creative ability and a small number of fans but has potential for growth. They try their best to sign up for their own companies and get as many as they can.

　　After recruiting, they are basically free-range, and whether they can be popular depends on nature. If you are red, you will earn, and if you are not red, you will lose.

　　When signing "Xiaobai", institutions will boast about how they have channels, strength and matrix, and how many online celebrity are hatched by themselves. After all, it is not easy to verify, and the cost of bragging is a PPT.

　　This is the case with the MCN organization that Chen Xin met. "At that time, several institutions wanted to sign a contract with me, but this institution was more active and spoke very well."

　　He signed the contract without a field trip. "This institution was in Shenzhen, and the contract was signed directly online. Now I have to go to court, I have never even seen their faces. "

　　Chen Xin recalled that after signing the contract in April last year, the other party seemed to disappear. All his videos are planned, scripted, copied, filmed, edited and subtitled by himself. Just after he rose to 1 million, the boss of this organization suddenly appeared in the WeChat group chat, and began to evaluate Chen Xin’s unprofessional video production. Then he turned the topic to the business list and asked Chen Xin to advertise and implant, and the commission was divided into three or seven parts.

　　During the epidemic this year, it was very risky to go out and run around. The company didn’t provide any protective measures, only saying "You should pay attention to safety", which made Chen Xin feel very chilling. On the other hand, if he makes money from this blog, he feels that it is tantamount to "eating human blood steamed bread", which is the reason for his real inner resistance.

　　In the face of Chen Xin’s refusal, the company took out the contract at that time. To put it bluntly, "the liquidated damages can’t be less, and the highest value is 3 million."

　　Chen Xin, a little desperate, even thought of giving up making short videos. After calming down, he wanted to find a job, or go to school again, and dragged this matter to the epidemic by the word "drag", which was also rejected by the company.

　　There are not a few people like Chen Xin. Zhou Ling, a 90-year-old designer in Shanghai, is ready to fight a lawsuit for three years. Her father carried these jobs for her. "It is particularly distressing to see my father in his fifties driving from Shanghai to Hangzhou with his luggage again and again."

　　For many online celebrity or bloggers, if they want to take the road of commercialization, MCN can hardly avoid it. Like Chen Xin, he only has experience in making content, but he doesn’t know anything about business cooperation and signing contracts, so he needs the assistance of MCN.

　　"It is very common to draw a big cake with empty gloves, not only pheasant MCN company, but also large and medium-sized MCN, but the former is more likely." Brother Kay is not surprised by this situation.

　　Huang Han, another slightly experienced bilibili UP owner, is much more cautious about the contract. He described it to reporters as a "juicer scam". In April this year, Huang Han was invited to talk to the MCN company that wanted to sign him. "In a Zhongchuang Industrial Park, the scale is very small, that is, two offices were rented."

　　The basic content of the contract, Huang Han has no salary, he is responsible for making the video and bears the cost of the video himself, earning 37 points, and the video copyright belongs to the company.

　　The organization does not give nothing, but will give a so-called operation teacher, who is responsible for "monitoring and analyzing data and observing hot trends on the Internet". To put it bluntly, it is to look at the background data and then brush the hot search every day.

　　"This kind of operation teacher is usually a female college student who just graduated, and it is not one-on-one. At least it will be a teacher of twenty or thirty bloggers." Looking at these terms, Huang Han felt that if he signed it, he would send himself into the juicer and then respectfully send it to others.

　　What content creators need most is traffic, which is also the biggest help that organizations can give. When Huang Han asked what resources could be provided, the person in charge of the organization began to talk about him, talking about vision and the future, but not about resources.

　　Then the person in charge of the organization also talked about the reward mechanism: once the contract is signed, Huang Han can introduce other bloggers to sign the contract, so he can take 15% from the blogger’s income, and Huang Han can get 15% from the bloggers who introduce the contract later.

　　As an adult, he rationally controlled his emotions, but he just exclaimed: "Wow, you can introduce the concept of pyramid selling into MCN format, which is also an innovation!"

　　"bonus hunter gave other sheep from us, so what happened to you?" Since then, Huang Han has not considered cooperation with MCN institutions.

　　Online celebrity’s training courses are hot, and there is no shortage of leeks and knives

　　Inspired by getting rich overnight, many people flocked to this outlet. Because incubating online celebrity burns money and consumes energy, some people in the industry are eyeing online celebrity training courses.

　　Any industry is hot, and when cutting leeks, the sickle is the sharpest.

　　The first wave of cutting leeks: earning tuition.

　　Inspired by all kinds of grassroots who get rich overnight, many people have poured into this outlet. However, because incubating online celebrity consumes energy and money, some people in the industry are eyeing the training courses in online celebrity.

　　"Ten years ago, you missed Taobao. Five years ago, you missed Wechat business. You must not miss the 2020 short-sighted frequency band. If you want to realize short-sighted frequency band goods, contact us to provide you with one-stop professional services. Zero foundation, zero fans, no traffic, no source of goods, no team, can also quickly become a master of goods … …”

　　The reporter left contact information behind this short video. The next day, he received a phone call from the MCN organization in Shenzhen, saying that adding WeChat can learn short video creation.

　　After the reporter added the WeChat of the course consultant, he could receive the live course links at 3 pm and 8 pm every day. The identity of the speaker is either the dean or the founder. The opening remarks always say that he is very busy at ordinary times. "That is, I have time to give lectures to you today, and all the students who come to attend classes today have earned it!"

　　The content of the course is all kinds of cases of becoming popular and getting rich. This account has realized 100,000 yuan in three months, and that account has achieved 500,000 fans in one month. From time to time, it "stimulates" the audience with the voice of chicken blood: "All the resources are given to you. Can you make money? Students who can type on the screen ‘ Neng ’ Give me the word! "

　　The one-and-a-half-hour course, in the last half hour, began to get down to business and urged the order: "I only accept five disciples today!" These five people can accept my personal guidance and enjoy today’s preferential price of 3980 yuan. After today, even with the help of ordinary teachers, the price will return to 5980 yuan. There is still the last half hour, and there are not many places! "

　　At the same time, the course consultant will keep urging, "What are you hesitating about? Such an opportunity is only available today. " Many netizens reported that they didn’t respond after paying the money, vowed to collect the money, and turned their heads silently.

　　The second wave of cutting leeks: earning kickbacks.

　　There is another organization that promises to "take you to fly", which seems to be more reliable. For example, promise to build your personal account to 100,000 fans in one month. If it is not up to standard, it will be refunded in full, and the entry of company transfer will be added, which seems to increase a lot of credibility.

　　However, after the establishment of personnel, the contractors will be provided with various talented teachers and training courses on the grounds of upgrading their skills. The expenses will be borne by individuals, and the institutions will be busy earning kickbacks and commissions. There are also institutions that love to sign female anchors. After signing, they say, "You have a disharmony in an organ on your face, so you need to have a cosmetic surgery", and then recommend a cooperative beauty agency, and the cost of the surgery will be borne by yourself.

　　The third wave of cutting leeks: earning spreads.

　　Some MCN organizations use the "shell" of the contract with goods to do the business of "interest-free storage". The merchant signed a contract with MCN to bring the goods, and the merchant paid a service fee of 300,000 yuan and signed a three-month contract to bring the goods. MCN promises a full refund without commission if it fails to meet expectations within three months. When the merchant heard it, it was "very cost-effective", but by the time the contract was fulfilled for one month, there was no sales of the goods at all. The merchant wants a refund, but the contract has not expired, so he can only wait. At the expiration of three months, the MCN organization will definitely return the money to the merchant, and during this period, he will not sell any goods.

　　According to industry analysts, this MCN organization may have signed dozens or hundreds of similar contracts. Calculated by 10 copies, this fund deposit is 3 million yuan. He won’t really bring you goods, but will only use the merchant’s money to invest and earn interest. If the money he invested has not come back in three months, he will use the re-signed contract to pay back the money of the top 10 companies.

　　Recently, the Ministry of Human Resources and Social Security officially released nine new jobs, including "Internet Marketer", including "Live Salesman". For those who want to enter the business, Brother Kai suggested thinking clearly about two questions: "First, who am I, and what does the other party want to package me?" Second, who they are, what qualifications they have, and why they have the ability to package me. " And we must choose a big company with credibility to cooperate with, and don’t sign a contract by imagination.

　　Since February this year, many local officials, academicians, university professors, etc. have organized groups to carry out "live broadcast to help farmers" activities on the Pinduoduo platform. Mao Yufeng, who is in charge of docking activities, told reporters that in Pinduoduo’s live consumption poverty alleviation model, there is no MCN agency as a middleman, and these goods-carrying groups are also "voluntary labor", with no "pit fees" and no commission. This is a relatively simple model in several platforms.

　　Because the industrial chain is complex, network anchors, content publishing platforms, product suppliers and other related participants lack clear management standards and supervision mechanisms. Faced with the irregular phenomenon in the early stage of industry development, China Business Federation issued a notice, asking its subordinate media shopping professional committee to take the lead in drafting and formulating two standards, namely, Basic Standards for Operation and Service of Video Live Shopping and Evaluation Guide for Online Shopping Credit Service System. This will be the first national standard in the industry.

　　The formulation and implementation of the two standards will help to guide and standardize the development direction of China’s live shopping and online shopping industries, put an end to chaos in the live broadcasting industry, reshape the industry ecology, improve the technical management level of the new retail industry, and safeguard the interests of consumers.

　　Hu Xianzhi, a doctoral supervisor in the Public Administration Department of the Central Party School (National School of Administration), suggested that the regulatory authorities should gradually improve the compliance requirements for this industry and help the industry develop healthily. MCN institutions should actively respond to the requirements of national laws and government regulatory agencies in terms of qualification filing, content compliance, live broadcast delivery compliance and intellectual property compliance, so as to develop healthily and in the long run.

　　(Xinhua Daily Telegraph reporter Liu Yuyu Some of the interviewees are pseudonyms)

Unexpected trouble： The battery of the International Space Station fell and smashed through a two-story house.

On April 5 th, the topic of "House damaged by battery falling from the International Space Station" quickly climbed to the top of the hot search list. According to reports, a resident of Florida in the United States revealed that on March 8, a metal cylinder suddenly penetrated the roof of his house and continued to cross the floor, resulting in two floors being pierced.

April 5 th news, today,International Space StationBattery fallingThe topic of "damaged houses" quickly climbed to the top of the hot search list.

Unexpected trouble: The battery of the International Space Station fell and smashed through the house.

According to reports, oneFloridaResidents revealed that on March 8, a metal cylinder suddenly penetrated the roof of his house and continued to cross the floor, causing two floors to be pierced.

The resident said that although he was not at home at the time, his son was there; Fortunately, this metal object didn’t cause any injuries.

According to preliminary analysis, this metal object may have originated from the International Space Station.

Josh Finch, a spokesman for NASA, said that engineers are analyzing the cylindrical metal block which is close to 1 kg to determine its specific source as soon as possible.

It is worth noting that the European Space Agency (ESA) issued a safety warning on March 7, warning that nine used batteries of the International Space Station, with a total weight of 2.6 metric tons, are expected to enter the Earth’s atmosphere the next day.


[Editor: Li Yangzi]

Jing Wong has strong marketing ability! Publicity of ＂New Eternal Dragon Slayer＂ has been searched frequently.


1905 movie network news Recently, Jing Wong has attracted a lot of attention, and it has been searched frequently.The reason is very simple. He is going to make a new play. And he released this series of Weibo’s plot even more wonderful than the new play.



In the critical period when the film industry is about to resume work in an all-round way, the initial cast will be "out of the circle", and people have to sigh that Jing Wong is really body of work in terms of marketing.First, on May 3rd, Jing Wong’s birthday, he sent a message to Weibo announcing that he was about to "go through the customs" for filming, and announced the "Golden Supporting Actors", most of whom were mature actors with recognized strength, which was full of Hong Kong flavor. Netizens can’t help but sigh, "Looking at the supporting lineup, the starring role should not be wrong."



After a lapse of four days, on May 7th, director Jing Wong once again announced the starring lineup of the new version of "Eternal Dragon Slayer" through his social platform official, and at the same time exposed a group of actor modeling stills. Weibo finally sold a pass. "As for Xiao Zhao … I won’t tell you yet!"


A word shocked a thousand waves, and netizens immediately set off a discussion upsurge on the starring lineup. However, the discussion heat has not dropped yet. Jing Wong then deleted the information and explained the reasons for deleting the article, and at the same time rumored that "Xiao Zhao … is definitely not."Dilraba”。



Such a series of operations, several topics airborne hot search, this fan has been looking forward to 27 years of "Eternal Dragon Slayer" finally came, will it make up for so many years of childhood dreams? Or just another self-consumption? Today, we invited film critic Tan Fei to give a special comment — — Director Jing Wong’s feelings are on the shelf again. Should marketing start with casting?


"Do you think Jing Wong’s marketing is heavy?" Moderator Chen Min asked."It’s too heavy," Tan Fei sighed. "You see, at the end of 2019, he vaguely said that he would shoot a new version of" Eternal Dragon Slayer ",and after the release of first hero and No.1,LAM Raymond、Janice ManThe lineup once again made everyone stunned. "How can these people compare with the version 27 years ago?" But at this time, the film has been "out of the circle."


In fact, in the Weibo propaganda in 2019, Jing Wong also buried an important "stalk", that is, "Zhang Wuji finally went to Dadu to find Zhao Min" — — Twenty-seven years ago, Zhao Min and Zhang Wuji said, "Zhang Wuji, if you want to save the six sects, come to me." Tan Fei frankly said that he was actually very impressed by the scene at that time, and "I am still very excited after waiting for 27 years and finally getting the chance."


In Tan Fei’s view, this hot topic of Dilraba shows the superb marketing ability of director Jing Wong.


Since 2016 and 2017, many netizens have been casting roles for directors. Everyone thinks that Dilraba’s appearance fits well with the setting of Persian saint Xiao Zhao. This time, Jing Wong himself Weibo denied it, which pushed the topic even hotter. "This is called marketing, which is called hype, which is called unprofitable. This is called small Boda. He denied it and also took the word Dilraba.


Talking about this, Tan Fei boldly guessed Xiao Zhao’s candidate — — "I just mentioned a name Chingmy Yau, didn’t I? She played Xiao Zhao 27 years ago. If her daughter Shen Yue plays Xiao Zhao 27 years later, it will be more topical. "


The topic is enough, and many fans turn their attention to the content and quality of the film. On the one hand, the existing cast and modeling are quite controversial; On the other hand, how Jing Wong’s director level will be this time is also an unsolved "mystery" for everyone. "There is a saying among fans that’ the most difficult level to guess in the world is Jing Wong’s director level’ because it goes up and down, up and down," Tan Fei added.


Jing Wong’s previous works seem to prove this point. "Douban scored as high as 7.2, and the second one dropped to 5.5. Besides, these movies are actually popcorn movies." Tan Fei said, "Wang Jing has an idea, that is, if he is a art cinema, he will be the top art cinema. If he is a commercial film, he will be the first and a complete hit."


Jing Wong’s creative style is so changeable that film critic Tan Fei can’t help but sigh, "You can see his highest side, his lowest side, his meticulous side and his shoddy side". From this point of view, he can completely match the title of "film actuary" given to him by everyone. He is not limited by artistic creation, but he particularly understands his goal of making commercial films.


Take this film as an example. Tan Fei said that Jing Wong left himself a "back road", and this cast, which was criticized by many netizens, was part of the "back road" he laid for himself.


"What is my goal? The first is to make money. Let’s compare this movie. Do you think that if first hero is replaced by a top-notch mainland player like Karry or a top-notch Jackson Yee, his personal worth is estimated to be much higher than eating all the lineups together, then he may not be able to make money, but if he takes such a lineup, think about it. Even if he encounters a’ black swan’ like the current epidemic, he can sell it to the website. "


In fact, director Jing Wong has always been criticized for this. In the face of doubts, he always behaves very calmly. "He may say his feelings, how much can he sell?" Tan Fei said with a smile. For Jing Wong, the most important thing about a commercial film is not how you evaluate it, but how the market evaluates it. Tan Fei recognized this. "I think it is a director’s duty to respect capital.".


"However, we still hope to see director Jing Wong’s real talent ability besides the marketing expert, that is, besides financial quotient, there is also talent quotient", Tan Fei finally said. Everyone also.I look forward to the early publication of this new film directed by Jing Wong.