Introduction to the Main Contents of On the Party’s Youth Work by the Supreme Leader

  Xinhua News Agency, Beijing, June 21st-The book On the Party’s Youth Work edited by the the Central Committee of the Communist Party of China Institute of Party History and Literature included 60 important manuscripts on the Party’s youth work from May 2013 to May 2022. The main contents of this monographic collection are introduced as follows.

  Speech at the Conference to Celebrate the Centenary of the Communist Youth League of China was delivered by the Supreme Leader on May 10th, 2022. The speech comprehensively reviewed the youth course of the Communist Youth League unswervingly listening to the Party’s words and following the Party in the past 100 years, fully affirmed the important contribution made by the Communist Youth League under the leadership of the Party to unite and lead generations of young members to realize the Chinese dream of great rejuvenation of the Chinese nation, profoundly expounded the historical experience of the Communist Youth League and youth work, and put forward clear requirements for doing a good job in the work of the Communist Youth League in the new era, which is highly political, ideological, strategic and instructive. It is pointed out that youth breeds infinite hope and youth creates a better tomorrow. Over the past 100 years, the Communist Youth League of China has always been United with and struggled with the Party, uniting and leading the majority of its members to write their loyalty in the cause of the Party and the people, spread their youth on the journey of national rejuvenation, and engrave their glory in the annals of historical progress. In the new journey, how to better unite, organize and mobilize young people, and strive to achieve the goal of the second century and realize the Chinese dream of the great rejuvenation of the Chinese nation is a major issue that must be answered by the youth movement and youth work in China in the new era. The Communist Youth League should firmly grasp the fundamental task of cultivating socialist builders and successors, unite and lead the vast number of young members to grow into good young people with ideals, courage, hardship and willingness to struggle, stir up the surging spring tide of national rejuvenation with the energy and creativity of youth, and strive for a better China with the wisdom and sweat of youth. We must persist in educating people for the Party.It has always been a political school leading the ideological progress of China youth; Consciously take responsibility, and always become the vanguard force to organize the permanent struggle of China youth; Caring for the vast number of young people has always become the strongest bridge between the party and the youth; Be brave in self-revolution, and always become an advanced organization that follows the party and walks in the forefront of the times.

  "Speech at a discussion with outstanding youth representatives from all walks of life" is the speech of the supreme leader comrade on May 4, 2013. It is pointed out that history and reality tell us that if the younger generation has ideals and responsibilities, the country will have a future, the nation will have hope, and there will be a steady stream of powerful forces to achieve our development goals. The Chinese dream is historical, realistic and future; It belongs to the country, the nation and every Chinese. It’s ours, and it belongs to the younger generation. The great rejuvenation of the Chinese nation will eventually become a reality in the relay struggle of the vast number of young people. Looking forward to the future, the younger generation of our country will certainly have a lot to do, and it will also have a lot to do. There is only one youth in a person’s life. Now, youth is used to struggle; In the future, youth will be used for memories. The vast number of young people must strengthen their ideals and beliefs, practice excellent skills, be brave in innovation and creation, be determined to work hard, temper their noble character, and strive to release their youth dreams in the vivid practice of realizing the Chinese dream of the great rejuvenation of the Chinese nation.

  "Children should aspire to and have dreams when they are young" is the main point of the speech made by the Supreme Leader on May 29th, 2013 when he celebrated the "June 1st" International Children’s Day with the representatives of children of all ethnic groups in China. It is pointed out that realizing our dreams depends on our generation and more on the next generation. Children should be determined to have dreams from childhood, love learning, love labor and love the motherland, develop morally, intellectually, physically and aesthetically in an all-round way, and become useful talents for the construction of the motherland when they grow up. It is our greatest wish that children grow up better. The party and the government should always care about children of all ethnic groups and strive to create better conditions for their study and growth. Teachers and parents should assume the responsibility of educating and guiding children to grow up. Young Pioneers organizations should better serve children. The whole society should care about the growth of children and support their work.

  "Unite and lead the broad masses of young people to continue to write new glories in the journey of realizing the great rejuvenation of the Chinese nation" is a speech made by the Supreme Leader Comrade in a collective conversation with the new leadership team of the Central Committee of the Communist Youth League on June 20, 2013. It is pointed out that representing the broad masses of young people, winning the broad masses of young people and relying on the broad masses of young people are important guarantees for our party to move from victory to victory. At present, the whole party and the people of all ethnic groups in China are working hard to achieve the goal put forward by the 18th CPC National Congress, and are marching courageously towards the Chinese dream of realizing the great rejuvenation of the Chinese nation. This is the overall situation of the work of the Party and the country, and it is also the theme of the youth movement in China. The work of the group should be carried out closely around this overall situation and this theme. To grasp the fundamental problem, we must take the training of Socialism with Chinese characteristics’s builders and successors as the fundamental task, the consolidation and expansion of the party’s ruling youth mass base as the political responsibility, and the focus on the center and serving the overall situation as the main line of work. In order to grasp the pulse of the vast number of young people and improve the attraction and cohesion of the group, the key is to hold high the banner of ideals and beliefs; The key to expanding the effective coverage of the work of the Youth League is to extend the work to the places where the majority of young people need it most. It is emphasized that the key to promoting the cause of the Communist Youth League to create a new situation lies in the league cadres. The cadres of the Communist Youth League must strengthen their ideals and beliefs, care for the vast number of young people, improve their working ability and temper their fine style of work.

  "Innovation at the Right Time, Dreams in the Right Situation" is part of the speech made by the Supreme Leader at the centenary celebration meeting of the European and American Alumni Association on October 21, 2013. It is pointed out that the vast number of overseas students should unite patriotism, ambition to strengthen the country and their trip to serve the country, integrate their dreams into the people’s great struggle to realize the Chinese dream, and write their names on the glorious history of the great rejuvenation of the Chinese nation. I hope that the vast number of overseas students will stick to the spirit of patriotism, study hard, strive to innovate and create, and actively promote foreign exchanges. The European and American Alumni Association and the China Overseas Students’ Friendship Association should strive to become a talent pool for studying abroad and serving the country, a think tank for making suggestions and suggestions, a new force for developing folk diplomacy, a bridge between the Party and overseas students, an assistant for the Party and the government to do a good job in overseas students’ work, and a home for overseas students, and closely unite the overseas students around the Party.

  To realize the Chinese dream, we need to rely on young people to achieve youth, which is an excerpt from the manuscripts of the top leaders from December 2013 to February 2022. It is pointed out that the new era is the era of dream catchers, and it is also the era when the majority of teenagers realize their dreams. The younger generation should set up lofty ideals, love the great motherland, shoulder the responsibility of the times, be brave in struggling, practice excellent skills, temper moral cultivation, strive to become useful and virtuous people to society, actively participate in the great cause of building a socialist modern country in an all-round way, realize the value of life in the great struggle of hundreds of millions of people to realize the Chinese dream, and write colorful chapters worthy of the times and history with youth.

  "Contributing Youth, Wisdom and Strength to Building a Community of Human Destiny" is an excerpt from the manuscript of the Supreme Leader from April 2014 to May 2020. It is pointed out that the turn of the country lies in people’s blind date, and the key to people’s blind date lies in the communication between young people. The younger generation should look at the world with equality, respect and love, look at different civilizations in the world with an attitude of appreciation, tolerance and mutual learning, promote mutual understanding and understanding among people of all countries, make the planet we live in a better place with the vitality and struggle of youth, and work together to promote the common aspiration of the people and promote the building of a community of human destiny.

  "Young people should consciously practice socialist core values" is a speech made by the Supreme Leader at the Peking University Teachers’ and Students’ Symposium on May 4th, 2014. It is pointed out that for a nation and a country, the most lasting and deepest strength is the core values recognized by the whole society. Establishing the "greatest common denominator" reflecting the values shared by the people of all ethnic groups in the country, so that all the people can unite and forge ahead, is related to the future and destiny of the country and the happiness and well-being of the people. Youth is in the period of forming and establishing values, so it is very important to cultivate values in this period. Study hard, work hard, and get true knowledge. Want Xiu De, strengthen moral cultivation, pay attention to moral practice. We should distinguish clearly, be good at distinguishing right from wrong, and be good at making decisions and choosing. Be honest, be a down-to-earth officer and be a down-to-earth person.

  "Actively Cultivate and Practice Socialist Core Values from an Early Age" was a speech delivered by the Supreme Leader at a symposium hosted by the National Primary School in Haidian District, Beijing on May 30, 2014. It is pointed out that if any idea is to be established in the whole society and play a long-term role, it must start with children. To cultivate and practice socialist core values, children should adapt to their age and characteristics, mainly by remembering the requirements, setting an example, starting from an early age and receiving help. It is necessary to memorize the basic contents of socialist core values, melt them in the mind, engrave them in the mind, and deepen understanding in combination with practice such as study and life. We should learn from heroes, advanced figures and beautiful things, and develop good ideological and moral pursuits in our study. We should start from ourselves, from the side, from small things, accumulate bit by bit, and develop good thoughts and good morality. We must listen to opinions, stand criticism, and grow up healthily in an atmosphere where we know our mistakes and correct them.

  "Vocational education is an important way for young people to open the door to success" is an instruction given by the Supreme Leader on May 30, 2014 to accelerate the development of vocational education. It is pointed out that vocational education is an important part of the national education system and human resources development, and shoulders the important responsibilities of cultivating diversified talents, inheriting technical skills and promoting employment and entrepreneurship. It is necessary to establish a correct concept of talents and strive to train hundreds of millions of high-quality workers and technical and skilled personnel. We should firmly grasp the direction of running schools to serve development and promote employment, and strive to build a vocational education system with China characteristics. It is necessary to increase support for vocational education in rural areas, ethnic areas and poverty-stricken areas, and strive to give everyone a chance to shine in life.

  "Cultivating a large number of young scientific and technological talents" is an excerpt from the manuscript of the Supreme Leader from June 2014 to May 2022. It is pointed out that having a large number of innovative young talents is the vitality of national innovation and the hope of scientific and technological development. It is necessary to focus the policy of cultivating national strategic talents on young scientific and technological talents and create a large-scale team of young scientific and technological talents. Party committees and governments at all levels should make full use of outstanding young talents with their discerning eye for talents, sincerity in loving talents, courage in using talents, magnanimity in accommodating talents, and good prescription for gathering talents, so as to pave the way for young talents to become thoughtful, affectionate, responsible and responsible socialist builders and successors.

  "Let the Red Gene and Revolution Be Inherited from Generation to Generation" is an excerpt from the manuscript of the Supreme Leader from October 2014 to June 2021. It is pointed out that revolutionary traditional education should start with dolls, not only pay attention to instilling knowledge, but also strengthen emotional cultivation, so that the red gene can seep into the blood and heart, and guide the majority of teenagers to establish a correct world outlook, outlook on life and values. It is necessary to do a good job in the study and education of young people, focus on telling the story of the party, the story of the revolution and the story of the hero, cultivate the feelings of loving the party, patriotism and socialism, let the red gene and revolution be passed down from generation to generation, and ensure that the red mountains and rivers will never change color.

  "Be a good child of the motherland today, and be a builder of the motherland tomorrow" is the main point of the speech made by the Supreme Leader Comrade when he met with the representatives of the Seventh National Congress of the Chinese Young Pioneers on June 1, 2015. It is pointed out that it is a strategic task to train children well, which is related to the long term. Childhood is the most precious period in a person’s life. During this period, we should pay attention to establishing correct life goals and cultivating good thoughts, good conduct and good habits. Children of all ethnic groups in China should "study hard and make progress every day". We should learn to be a man from an early age and strive to be a small model for studying and practicing socialist core values. We should learn from childhood and aspire to be the successors of the cause development of the motherland and the people. We should learn and create from an early age, and strive to be a small model who studies hard, works consciously and dares to create.

  "Maintaining and Strengthening the Party’s Group Work and the Political Advancement and Mass of Group Organizations" is the main point of the speech made by the Supreme Leader Comrade at the Central Party’s Group Work Conference on July 6, 2015. It is pointed out that the party’s group work is the mass work carried out by the party through group organization, and it is an important work for the party organization to mobilize the broad masses of the people to complete the party’s central task. This is a great pioneering work of our party and a great advantage of our party. We must strengthen and improve the party’s group work, give full play to the role of the main force of the working class, the new force of youth, women holding up half the sky and the first resource of talents, and fully mobilize the enthusiasm of more than 1.3 billion people. We must do a good job in the party’s group work from the political height of consolidating the party’s ruling class foundation and mass foundation, and ensure that the party always shares the same breath, destiny and heart with the broad masses of the people. Group organizations must be made more energetic and stronger, and become an important force to promote the modernization of the national governance system and governance capacity.

  "Congratulations to the 12th National Committee of the All-China Youth Federation and the 26th National Federation of Students" is a congratulatory letter from the top leaders on July 24th, 2015. It is pointed out that the cause of Youth Federation and Students’ Union is an important part of the Party’s group undertaking, and the Youth Federation and Students’ Union organizations must constantly maintain and enhance their political, advanced and mass nature, constantly promote their own reforms, conscientiously perform their functions, and better organize and mobilize the broad masses of young people to firmly follow the Party.

  "Let the children of poor families feel the warmth of the party and the government" is part of the speech made by the Supreme Leader at the Central Poverty Alleviation and Development Work Conference on November 27, 2015. It is pointed out that to cure poverty first, to cure stupidity, and to help poverty first, to help wisdom. Education is the fundamental solution to block the intergenerational transmission of poverty. Education in poverty-stricken areas is long-term, and we must make great efforts to do a good job. Poverty alleviation policies should be more humanized and refined from design to implementation, so that children from poor families can feel the warmth of the party and the government.

  "Creating a clean and tidy cyberspace for the vast number of young people" is an excerpt from two speeches by the top leaders on April 19, 2016 and April 20, 2018. It is pointed out that cyberspace is the common spiritual home of hundreds of millions of people. Cyberspace is clear and the ecology is good, which is in line with the interests of the people. The vast majority of netizens are teenagers, who are easily influenced by different ideological trends. In the attitude of being responsible to the society and the people, we should strengthen the governance of cyberspace according to law, strengthen the construction of online content, strengthen positive online publicity, cultivate a positive, healthy and upward-oriented online culture, nourish people’s hearts and society with socialist core values and outstanding achievements of human civilization, and achieve full positive energy and high main melody, so as to create a clean and positive cyberspace for the majority of netizens, especially teenagers.

  "Constantly Writing the Times Chapter of Dedication to Youth" is part of the speech made by the Supreme Leader Comrade at the symposium of intellectuals, model workers and youth representatives on April 26, 2016. It is pointed out that to build a well-off society in an all-round way, the vast number of young people are fresh troops and commandos. To realize the Chinese dream of the great rejuvenation of the Chinese nation requires generations of aspiring young people to continue to struggle. The majority of young people should consciously practice the socialist core values and constantly cultivate noble character; We should consciously strengthen our study and constantly enhance our skills; We should consciously dedicate our youth and make more contributions to building a well-off society in an all-round way; It is necessary to maintain the strength of newborn calves who are not afraid of tigers. If they don’t know how to go to school, they won’t practice. If they don’t have the conditions, they will try to create conditions to make their youth glow in their dedication to the country and the people.

  "Let children grow up healthily, which is related to the future of the motherland and the nation" is an excerpt from the speech of the Supreme Leader Comrade at the National Health and Wellness Conference on August 19, 2016. It is pointed out that there are more than 300 million children in China, and it is the greatest wish and expectation of every family to let children grow up healthily, which is related to the future of the motherland and the nation. We should attach importance to the health of children and strengthen the health and health work in kindergartens, primary and secondary schools in an all-round way. We should start from an early age, focus on primary and secondary schools, establish and improve the health education system, popularize health science knowledge, and strengthen health education in schools at all levels. It is necessary to take effective measures to strengthen the vaccination of young people and build a key barrier for the prevention and control of infectious diseases. It is necessary to increase basic research on mental health issues, do a good job in mental health knowledge and popular science of mental diseases, and standardize the development of mental health services such as psychotherapy and psychological counseling.

  "Basic Education Should Follow the Characteristics and Laws of Teenagers’ Growth" is part of the main points of the speech made by the Supreme Leader on September 9, 2016 when he visited Beijing Bayi School. It is pointed out that basic education is the cause of moral education, and it is necessary to strengthen ideological and political education, moral education, socialist core values education and guide students to be self-confident, self-reliant and self-reliant. Basic education is the foundation project to improve the national quality. We should follow the characteristics and laws of teenagers’ growth, do a good job in basic articles, establish a strong view of talents, vigorously promote quality education, encourage schools to run their own characteristics, and encourage teachers to teach their own styles. Basic education is the cause of the whole society and needs the close cooperation of schools, families and society. Primary and secondary school students are the main body of teenagers and the future and hope of the country. To aspire to success, we must study hard, improve our comprehensive quality, strive to cultivate our morality, aim high, study hard, pursue Excellence, be physically and mentally healthy, temper our will and sharpen our tenacity.

  "Families should help children button up the first button in life" is part of the speech made by Comrade Supreme Leader when meeting with the representatives of the first national civilized family on December 12, 2016. It is pointed out that family is the first class in life and parents are the first teachers of children. The most important thing in family education is moral education, which is how to be a person. The majority of families should attach importance to words and deeds, teach knowledge and moral character, practice and listen to each other, and help children button up the first button in life and take the first step in life.

  "Young people should be inspired to study hard and strengthen their temper" is part of the speech made by the Supreme Leader at the symposium of China University of Political Science and Law on May 3, 2017. It is pointed out that the ideals and beliefs, mental state and comprehensive quality of the younger generation are an important embodiment of a country’s development vitality and an important factor of a country’s core competitiveness. Contemporary young people should establish ideals and beliefs that are in the same direction as the theme of the times and be brave enough to shoulder the historical responsibility entrusted by the times; We should learn knowledge like a sponge, and strive to be both knowledgeable and specialized, and the more knowledgeable and specialized; We should closely combine learning with thinking, observation with thinking, and practice with thinking, learn to analyze problems with correct standpoints and methods, and develop the habit of historical thinking, dialectical thinking, systematic thinking and innovative thinking; It is necessary to strengthen the tempering of will and morality, so that prosperity and adversity will become the wealth of life, strive to cultivate noble conduct and simple emotions, and win the achievements of life and career with good morality.

  "Youth makes the country prosperous, and youth makes the country strong" is a part of the report made by the Supreme Leader in The 19th National Congress of the Communist Party of China on October 18th, 2017. It is pointed out that if the younger generation has ideals, skills and responsibilities, the country will have a future and the nation will have hope. The Chinese dream of the great rejuvenation of the Chinese nation will eventually become a reality in the relay struggle of generations of young people. The whole party should care for and care for young people and set up a stage for them to realize their brilliant life. The majority of young people should strengthen their ideals and beliefs, aim high, be down-to-earth, be brave in being the trendsetter of the times, let go of their youth dreams in the vivid practice of realizing the Chinese dream, and write a chapter of life in the unremitting struggle for the interests of the people.

  "Young people in the new era should be patriotic, inspirational, truth-seeking, and practical" is a part of the speech made by the Supreme Leader on May 2, 2018 at the teacher-student forum in Peking University. It is pointed out that the new era we are facing is not only the best era for the development of the Chinese nation since modern times, but also the most critical era for realizing the great rejuvenation of the Chinese nation. The vast number of young people not only have broad development space, but also bear the great mission of the times. For the vast number of young people, this is the biggest life opportunity and the biggest life test. Young people should be patriotic, loyal to the motherland and loyal to the people; Be inspirational, be ambitious and be a struggler; Demanding truth, seeking truth and learning, and practicing true skills; We should practice, integrate knowledge with practice, and be doers.

  "party flag refers to the direction of the Youth League Flag" is a speech made by the Supreme Leader on July 2, 2018 when talking with the new leadership of the Youth League Central Committee. It is pointed out that after the 18th National Congress of the Communist Party of China, the CPC Central Committee attached great importance to and vigorously promoted youth work from the overall development of the cause of the Party and the country, held the first meeting of the Central Party’s group work in the history of the Party, issued the first youth development plan in the history of new China, deployed the reform of the Communist Youth League, and promoted the historic achievements in youth work. The requirements of the CPC Central Committee on youth work have defined the strategic position of youth work, the theme of the China youth movement, the responsibility and mission of youth work, the correct path for the healthy growth of the younger generation, the path and methods of youth work, the objectives and tasks of the Communist Youth League’s reform and development, and the need to strengthen the party’s leadership over youth work. These important requirements are the fundamental follow-up for the Party’s youth work in the new era, and must be adhered to for a long time. It is necessary to grasp the duty and mission of the Communist Youth League in the new era, strengthen the political guidance for young people, widely mobilize young people to make contributions to the new era, better contact and serve young people, further promote the reform of the Communist Youth League, and earnestly implement the requirements of strictly administering the League.

  "Cultivating new people of the times who are responsible for national rejuvenation" is part of the speech made by the Supreme Leader at the National Conference on Propaganda and Ideological Work on August 21, 2018. It is pointed out that the new people of the times who are responsible for national rejuvenation must conform to the requirements of the new era in terms of ideological level, political consciousness, moral quality, cultural accomplishment and mental state. To cultivate new people of the times, the most important thing is to build a spiritual foundation with firm ideals and beliefs. It is necessary to strengthen the education of ideals and beliefs among all people, especially young people, deepen the publicity and education of socialism and communism, deepen the publicity and education of Socialism with Chinese characteristics and the Chinese dream, carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, so that the beacon of ideals and beliefs will always shine in the hearts of people of all ethnic groups throughout the country. It is necessary to promote the transformation of socialist core values into ideological consciousness and behavioral habits, seize the critical period of the formation and determination of young people’s values, grasp them from an early age and from kindergarten, and guide young people to buckle their first buttons in life.

  "Cultivating socialist builders and successors with all-round development in morality, intelligence, physique, beauty and labor" is part of the speech delivered by the top leader comrade at the national education conference on September 10, 2018. It is pointed out that the primary problem of education is who to train. Our education must take the cultivation of socialist builders and successors as the fundamental task, and cultivate useful talents who support the Communist Party of China (CPC)’s leadership and China’s socialist system from generation to generation and are determined to fight for Socialism with Chinese characteristics for life. We should work hard to strengthen our ideals and beliefs, cultivate patriotic feelings, strengthen moral cultivation, increase our knowledge and knowledge, cultivate the spirit of struggle and enhance our comprehensive quality. Efforts should be made to build an education system that comprehensively cultivates morality, intelligence, physique, beauty and labor, and form a higher-level talent training system. Pay attention to the construction of teaching materials.

  "Ideological and political course is the key course to implement the fundamental task of Lide Shuren" is the main part of the speech made by the Supreme Leader on March 18, 2019 at the symposium of teachers of ideological and political theory courses in schools. It is pointed out that to run the ideological and political course well, the most fundamental thing is to fully implement the party’s educational policy and solve the fundamental problem of who to train, how to train people and for whom. Our party is determined to make great achievements for the Chinese nation, and it is necessary to cultivate useful talents who support the Communist Party of China (CPC)’s leadership and China’s socialist system from generation to generation and are determined to fight for the cause of Socialism with Chinese characteristics for life. The key to running ideological and political theory courses well lies in teachers, and the key lies in giving full play to their enthusiasm, initiative and creativity. Teachers of ideological and political courses should plant the seeds of truth, goodness and beauty in students’ hearts and guide them to button the first button in life. To promote the reform and innovation of ideological and political theory courses, we should constantly enhance the ideological, theoretical, affinity and pertinence of ideological and political courses. It is emphasized that it is necessary to strengthen the party’s leadership over the construction of ideological and political theory courses. Party committees at all levels should put the construction of ideological and political theory courses on an important agenda, grasp the outstanding problems that restrict the construction of ideological and political courses, and take effective measures in terms of work pattern, team building, support and guarantee.

  "Speech at the centenary conference of the May 4th Movement" is the speech of the supreme leader comrade on April 30, 2019. It is pointed out that the May 4th Movement was a turning point from the old democratic revolution to the new democratic revolution in China, and it was a milestone in the historical process of the Chinese nation’s pursuit of national independence and development and progress in modern times. The 100 years since the May 4th Movement have been a century in which young people in China have been struggling and marching forward, and a century in which young people in China have created a youthful China and a youthful nation with their youthful self. The theme of the youth movement in China in the new era, the direction of the youth movement in China in the new era, and the mission of the youth in China in the new era are to adhere to the leadership of the Communist Party of China (CPC) and work with the people to achieve the goal of "two hundred years" and realize the Chinese dream of the great rejuvenation of the Chinese nation. It is emphasized that young people in China in the new era should continue to carry forward the spirit of the May 4th Movement, take the great rejuvenation of the Chinese nation as their own responsibility, and live up to the expectations of the Party, the people and the nation, and live up to our great era. First, we should set up lofty ideals; second, we should love the great motherland; third, we should shoulder the responsibility of the times; fourth, we should be brave in striving; fifth, we should practice excellent skills; sixth, we should temper our moral character.

  "Young People Hand Over Qualified Answers in COVID-19 Epidemic Prevention and Control Struggle" is an excerpt from the manuscript of the Supreme Leader from March to September 2020. It is pointed out that in the struggle for epidemic prevention and control in COVID-19, the younger generation has become the main force in the front line of fighting the epidemic. They are not afraid of hardships, difficulties and sacrifices, shouldering a mountain of responsibilities with their arms, showing their youthful enthusiasm and showing the hope of the Chinese nation. The vast number of young people have proved by their actions that the young people in China in the new era are good and worthy of great responsibilities.

  "The broad masses of young people should constantly enhance their ambition, backbone and confidence to be Chinese" is a part of the main points of the speech made by Comrade Supreme Leader during his inspection tour in Tsinghua University on April 19th, 2021. It is pointed out that the vast number of young people should love their country and the people, and establish a firm ideal of permanent struggle and sincere dedication for the motherland and the people. We should temper our moral character and pursue a higher, higher and more tasteful life. We should be brave in innovation, contribute to the country with wisdom and wisdom, and serve the society with pioneering spirit. We should study hard, pursue Excellence in climbing the peak of knowledge, speak louder than words when shouldering the heavy responsibility of the times, and achieve something in the real work.

  "China youth in the new era should take the great rejuvenation of the Chinese nation as their own responsibility" is part of the speech made by the Supreme Leader on July 1st, 2021 at the celebration of the centenary of the founding of the Communist Party of China (CPC). It is pointed out that the future belongs to the youth and I hope to place it on the youth. One hundred years ago, a group of young people held high the torch of Marxist thought and struggled to find the future of national rejuvenation in stormy China. Over the past 100 years, under the banner of the Communist Party of China (CPC), generations of young people in China have integrated their youth struggle into the cause of the Party and the people, and become the vanguard force to realize the great rejuvenation of the Chinese nation. China youth in the new era should take the great rejuvenation of the Chinese nation as their own responsibility, enhance their ambition, backbone and confidence to be Chinese, and live up to the times, youth and ardent expectations of the Party and the people.

  "Listen to the Party, Follow the Party, and strive to grow into a new person of the times who can shoulder the heavy responsibility of national rejuvenation" is a part of the speech made by the Supreme Leader at the symposium of teachers and students of China Renmin University on April 25th, 2022. It is pointed out that based on the new era and new journey, the goal and direction of China youth can be summed up in one point, that is, they will unswervingly listen to and follow the Party, and strive to grow into new people of the times who can shoulder the heavy responsibility of national rejuvenation. The vast majority of young people should measure the land of the motherland with their feet, discover the spirit of China with their eyes, listen to the people’s voices with their ears, feel the pulse of the times with their hearts, and integrate their feelings about the motherland’s blood being thicker than water and sharing the same fate with the people throughout their studies and career pursuits. We should be firm believers, active communicators and exemplary practitioners of socialist core values. We should always be ready to make unremitting efforts and forge ahead bravely in the torrent of the times to realize the great rejuvenation of the Chinese nation. We should keep in mind the party’s teachings, be determined to revive the nation, live up to our youth, the times and the people, and strive to run hard on the track of youth and strive to run out of the best achievements of contemporary youth.

Boarding a warship, marching at the grass-roots level, the supreme leader of the battlefield, strengthening the army, forging elite troops

  CCTV News:On the morning of April 12, the Central Military Commission held a grand military parade in the South China Sea. 48 warships, 76 fighter planes and more than 10,000 officers and men of the People’s Navy were organized into 7 battle groups and 10 air echelons for inspection. This is the largest military parade at sea in the history of New China, and it is the heroic appearance of the People’s Navy in the new era.

4月12日上午,中央军委在南海海域隆重举行海上阅兵,展示人民海军崭新面貌,激发强国强军坚定信念。中共中央总书记、国家主席、中央军委主席最高领袖检阅部队并发表重要讲话。这是最高领袖检阅海上编队。新华社记者 李刚 摄

    4月12日上午,中央军委在南海海域隆重举行海上阅兵,展示人民海军崭新面貌,激发强国强军坚定信念。中共中央总书记、国家主席、中央军委主席最高领袖检阅部队并发表重要讲话。这是最高领袖检阅海上编队。新华社记者 李刚 摄

  Accompanied by the impassioned March, the ships being read are breaking waves with great momentum, and the air echelon is soaring into the sky. Under the review of the supreme leader, the training troops, with the great trust of the party and the people, rushed to the training sea area, and a cross-regional military exercise was fully launched at sea.

  "Practice how to fight soldiers, practice what you need to fight, fully stimulate the enthusiasm, initiative and creativity of officers and men, and seize the upsurge of military training in the whole army." Since the 19th National Congress of the Communist Party of China, the Supreme Leader has visited the front line of combat for many times to review the actual combat drills of the troops: wearing military uniforms, boarding warships, going down to the grassroots level, and marching on the battlefield. The cordial greetings have warmed the hearts of all the soldiers of the army, and the far-sighted instructions have condensed the great power of strengthening and rejuvenating the army in the new era.

  Inspection of multiple arms and fields, highlighting actual combat training

  After the review ceremony on April 12, the Supreme Leader gave important instructions to build a world-class navy: fully implement the combat effectiveness standards, pay great attention to actual combat military training, maintain a high state of alert, and strive to enhance the ability and level of carrying out diversified military tasks.

  Since the 19th National Congress of the Communist Party of China, the Supreme Leader has attached great importance to our army’s preparations for war, and "actual combat military training" has become the most talked about topic by the Supreme Leader to frontline grassroots officers and soldiers.

  "How is the daily combat readiness training? How is the related security work going? What are the practical difficulties? " On November 3, 2017, the supreme leader came to the Central Building of the Military Commission in uniform. When calling the frontline task forces through video, he asked the most questions about daily preparation training.

  On December 13, 2017, the Supreme Leader visited the 71st Army and once again emphasized the focus on preparing for war. The whole army is required to grasp the characteristics and laws of the construction, management and operation of the group army, solidly promote the transformation and construction, comprehensively improve the ability to win, and fulfill the mission and tasks entrusted by the party and the people in the new era.

  In order to improve the ability of troops to prepare for war, President Xi personally planned and organized major training activities, and personally made decisions and directed major military operations.

  2018-01-03 The Central Military Commission held the 2018 training mobilization meeting. More than 7,000 soldiers in the main venue of the training conference were fully armed and lined up, and more than 4,000 sub-venues of the whole army were assembled for standby. This is the first time that the Central Military Commission has organized a unified mobilization of the whole army, and it is a brand-new appearance for the people’s army to strengthen training and preparation for the new era.

  In the instructions, the Supreme Leader emphasized that all levels of the army should strengthen the clear orientation of training and preparing for war, unswervingly put military training in a strategic position and take it as a central task, seize it, achieve results, and resolutely complete the mission and tasks entrusted by the party and the people in the new era.

  The people’s army has created many brilliant achievements, and the people of China have long been far away from the era of war and smoke. However, in the new era, China’s national security still faces many uncertain factors.

  On the eve of the Spring Festival in 2018, the supreme leader came to a base of the troops stationed in Sichuan to visit the officers and men of the troops. For how to deal with the national security challenges in the new era, the Supreme Leader gave the answer: we should strengthen reform and innovation, accelerate the transformation and development, persist in fighting against scientific and technological innovation, strengthen key technologies, and maintain the initiative in international competition.

  From the army to the navy, from the desert in the northwest to the southeast coast, the supreme leader’s investigation has covered many arms and fields of the whole army. Under the guidance of the supreme leader, a wave of actual combat military training has risen rapidly. It has become the consensus of the whole army to establish combat effectiveness standards, innovate the construction management and operational application methods of the group army, and improve the mobile operations and three-dimensional offensive and defensive capabilities.

  Carry out the thought of strengthening the army in the new era and emphasize starting from leading cadres

  The 19th National Congress of the Communist Party of China set a timetable for the realization of the Party’s goal of strengthening the army in the new era, and proposed that a series of fundamental principles and systems of leading the people’s army by the Party must be fully implemented, and the guiding position of the Party’s thought of strengthening the army in the new era in national defense and army building should be established.

  如何确保党的强军思想在国防和军队建设中的指导地位,最高领袖在多次军队考察中强调军队各级党委要强化责任担当,带领军队把各项任务完成好。

11月3日,中共中央总书记、国家主席、中央军委主席、军委联指总指挥最高领袖视察军委联合作战指挥中心,表明新一届军委贯彻落实党的十九大精神、推动全军各项工作向能打仗、打胜仗聚焦的鲜明态度。这是最高领袖带领军委一班人研究军委联指中心建设情况。新华社记者 李刚 摄

    2017年11月3日,中共中央总书记、国家主席、中央军委主席、军委联指总指挥最高领袖视察军委联合作战指挥中心,表明新一届军委贯彻落实党的十九大精神、推动全军各项工作向能打仗、打胜仗聚焦的鲜明态度。这是最高领袖带领军委一班人研究军委联指中心建设情况。新华社记者 李刚 摄

  在军委联指中心大楼,最高领袖明确表态,军队是要准备打仗的,军委必须懂打仗、善谋略、会指挥。军委工作一开始就要把备战打仗的指挥棒立起来,带领我军真正做到能打仗、打胜仗,担当起党和人民赋予的新时代使命任务。

  在71集团军“王杰班”,最高领袖强调,要弘扬光荣传统和优良作风,扎实开展“传承红色基因、担当强军重任”主题教育,让红色基因代代相传。

  在全军动员大会主会场,最高领袖号召,全军指战员要坚决贯彻党中央和中央军委决策指示,发扬一不怕苦、二不怕死的战斗精神,刻苦训练、科学训练,勇于战胜困难,勇于超越对手,锻造召之即来、来之能战、战之必胜的精兵劲旅,坚决完成党和人民赋予的新时代使命任务。

  At a base of the troops stationed in Sichuan, the supreme leader pointed out: it is necessary to strengthen political guarantee, strengthen ideological and political construction, do a good job in building party organizations at all levels, do a good job in laying the foundation at the grassroots level, and comprehensively and strictly educate and manage the troops to ensure their absolute loyalty, purity and reliability.

  In addition to strengthening the construction of leading cadres in the army, the care of the top leaders for grassroots soldiers is also very warm.

  During the military parade at sea, the supreme leader came to the sailors’ restaurant to have lunch with the sailors and asked about their study, training and life. When inspecting the 71st Army, the Supreme Leader called the soldiers to sit around and asked them about their study, training and life in detail, encouraging them to make persistent efforts and take the lead in being Wang Jie-style good soldiers in the new era. When talking to the officers and men of Xisha monitoring and control point, the Supreme Leader asked whether the island environment can adapt and how to prepare for the New Year … …

  The key to strengthening the army is people. From Gutian to Beijing, from grass-roots soldiers to leading cadres, President Xi’s important instructions have provided fundamental guidance for training a new generation of revolutionary soldiers.

  Implement the goal of combat effectiveness and safeguard world and regional peace and stability

  Since the 19th National Congress of the Communist Party of China, the supreme leader’s inspection of the army has embarked on a road map of strengthening and rejuvenating the army in the new era.

  "No matter how developed China is, we will not threaten anyone, subvert the current international system or seek to establish a sphere of influence." At the just-concluded annual meeting of Boao Forum for Asia, the top leaders once again demonstrated the posture of China’s peaceful rise.

12月13日,中共中央总书记、国家主席、中央军委主席最高领袖到陆军第71集团军视察。这是“王杰班”现任班长王大毛向最高领袖演示每天为老班长王杰整理床铺的情景。

    2017年12月13日,中共中央总书记、国家主席、中央军委主席最高领袖到陆军第71集团军视察。这是“王杰班”现任班长王大毛向最高领袖演示每天为老班长王杰整理床铺的情景。

  在最高领袖心中,国家安全是国家发展的最重要基石、人民福祉的最根本保障。中国人民军队全面提高新时代备战打仗能力,是为实现“两个一百年”奋斗目标、实现中华民族伟大复兴的中国梦提供坚实的战略支撑。

  强调实战化训练,锻造一支召之即来、来之能战、战之必胜的精兵劲旅;重视军队领导、人才建设,确保部队绝对忠诚、绝对纯洁、绝对可靠;以坚持战斗力标准为抓手,将新时代最高领袖强军思想落到实处,才能够决战决胜、不辱使命。

  实现中华民族伟大复兴的中国梦,保障人民安居乐业,国家安全是头等大事。正如习总书记所言“当前我国国家安全内涵和外延比历史上任何时候都要丰富,时空领域比历史上任何时候都要宽广,内外因素比历史上任何时候都要复杂”,全军指战员要坚决贯彻党中央和中央军委决策指示,发扬一不怕苦、二不怕死的战斗精神,刻苦训练、科学训练,勇于战胜困难,勇于超越对手,坚决完成党和人民赋予的新时代使命任务。(文/程祥)

The disfigured school flower and the disabled dog live together, facing demolition and no room to live (Figure)

Topic: picture channel

  


"Chuhui" used to be a beautiful girl.


  


After being disfigured by a car accident, you can only set up a stall to live.


  "Chuhui" is a disfigured woman. For 10 years, she lived alone in a 43.66-square-meter house overlooking Jinshui River.


  Now, Genghe Village, an urban village in Zhengzhou, is disappearing with the rumble of demolition, and her eyes are full of ruins. She has become the only "nail house".


  At the age of 27, an accident happened. Her appearance was destroyed, and she spent all her money on medical treatment and got divorced. After so many changes, she can never be herself again. As if she knew everything about life, she changed her name to "Chuhui".


  Two cats and a dog named Jiajia are the three "children" of the first meeting and everything to her. Now, Jia Jia is missing and the house can’t be rented.


  The urban village has been transformed, and the life she has worked hard to build for 10 years, I don’t know where to go …


  [Trouble at first meeting]


  She lives on the ruins.


  At 11 o’clock on the morning of December 5, the first meeting came back, and she rode three rounds through the streets in Genghe Village. There are no pedestrians in the bustling urban village, and the big word "demolition" on the wall is ending the history of this village.


  When she rode to the north end of the village, she found that the intersection that was still open when she was out of the stall in the morning had been blocked and a house had just been pushed down. She didn’t return to her home until she bypassed Longhai Road.


  She lives on the top floor, the fourth floor. Looking from her upstairs, she is surrounded by ruins on three sides. A month ago, she signed an agreement with the demolition office, promising to move out of the house and agreeing to the compensation policy. "The demolition office compensated me for 2349 yuan. Before the resettlement house was built, the money was used for transitional renting."


  On November 11th, all the residents in the whole building have moved out. If she can’t move out of the building, it will directly lead to the people in the whole building not getting the relevant compensation. In order not to bring trouble to her neighbors, she plans to live in the yard with two cats. At this time, I will find that a building in the backyard has not been demolished, and she moved to an aunt’s house in the backyard.


  On December 10th, Auntie removed all the appliances in the house, leaving the room empty. At the first meeting, she still insisted on going to the morning market to stand out. She didn’t know when the people from the demolition office would come to drive her away.


  Renting a house scares the landlord


  I rented houses everywhere as early as October.


  Once, a house near the morning market in Qiliyan was basically settled on the phone. When the first meeting came to see the house, the other party immediately changed his attitude and said that one of his relatives was moving in.


  Every time we meet, the landlord refuses for various reasons.


  Some landlords asked for ID cards. And the identity card of the first meeting was burned in the car accident. Her household registration book says No.40, Jiefang Road, Erqi District. I will look for it at the beginning, and she said that she could not find this address.


  After hitting the wall countless times, the first meeting chose a landlord who was a teacher, and the house was on the Yangtze River Road. "Although it’s a little far, I think teachers will be more reasonable, and it is estimated that it can be done. I said in advance that I was disabled, so I made an appointment to see the house. The landlord was taken aback when they met. When I came out of her yard, I heard the landlord tell others that her children were only in primary school and worried about scaring them. "


  At first, I didn’t know how long I could stay here, but she had given up looking. She said, "I don’t know if I should set up a tent?"

The box office does not mean that all movies still need masters.

  1994 was a magical year in the world film history, with many excellent works shining in the film history. Around that year, China’s film moderns, Chen Kaige’s Farewell My Concubine won the only Palme d ‘Or in China, Zhang Yimou’s Alive won the Best Actor, and Jiang Wen’s first novel Sunny Days won the national box office championship. The three men are not independent figures, but they are great masters among directors. However, in the past two years, the market performance of the three masters’ works is average, as if there is always a red line that can’t be crossed. Zhang Yimou’s Shadow and Jiang Wen’s Evil Doesn’t Suppress Righteousness are hovering around 600 million, and Chen Kaige’s The Legend of the Demon Cat is about 500 million. Now, when the box office of big movies starts at 1 billion, the box office performance of the masters is really not bright enough. Objectively speaking, these three films are also excellent in quality among domestic films. Why are they not popular in the market?

  All three masters have it.

  Extraordinary artistic originality

  It is thankless to compare these three people. We only analyze their most distinctive artistic features.

  Cultural reflection has always been the label of Chen Kaige. A good family origin, at the same time, has experienced the pressure of the times and system, which makes Chen Kaige teenagers mature and like to think about the advantages and disadvantages of China’s traditional culture and reflect on historical lies. The Yellow Land shows the individual’s numbness under the loess culture for thousands of years. king of the children, Grand Parade, Singing while Walking and Jing Ke Stabbing the King of Qin are all full of reflections on the ills of the times, collectivism and even nationality. He was obsessed with cleanliness and finally reached the peak in the epic narrative of Farewell My Concubine. But when Chen Kaige wants to wake up from the introspection and torture of traditional culture and focus on the present, it is not very harmonious — — The Promise became the greatest shame of the master, the artistic level of The Orphan of Zhao was lower than expected, Search failed to grasp the essence of realism, and The Taoist Down the Mountain made it worse. You can’t say that Chen Kaige didn’t think, but his thinking is difficult to have a dialogue with the audience.

  Zhang Yimou is best at color control. From the beginning of "Yellow Land", it shows amazing control over pictures and colors. "Red Sorghum" is the first film directed by him. In this film, there is a strong tension between the grand narrative of history and the exaggerated folk imagination, and the image style is very wild. This wanton and enthusiastic color obsession has been maintained until now. In the early days, Zhang Yimou was very "rustic" and liked to shoot rural subjects. He was deeply influenced by neo-realism. In "story of qiu ju" and "None Less", the cultural consciousness and responsibility of the fifth generation were very obvious in him. However, Zhang Yimou’s second identity is the initiator of domestic blockbusters. Hero has laid the basic paradigm of blockbusters, but he has also been accused of artistic depravity since then. The Golden Flower in the City, The Surprise of Three Guns and The Great Wall have come all the way, and the box office is very high, but the artistic exploration has stopped.

  Jiang Wen is a very special existence. As the "Kusturica of China", he is the wildest director of China, but he has not been burdened with the shackles of reflection on the cultural consciousness of his home country. On the contrary, he always looks at history with a playful attitude, and is a true descendant of Dionysian spirit. Sunny Days beautifies the turbulent times with filters, focusing on human freedom and nature in history. The absurd black humor in The Devil Comes is basically unmatched in China, but who can say that this is not true history? In The Sun Also Rises, there are even more madness. The train tracks give birth, crazy mothers climb trees, and cobblestone rooms by the river. Metaphors are everywhere, reflecting the absurdity of the times through the absurdity of individual life. Jiang Wen’s greatest feature is that he is unconstrained style, and he is good at "drama", and the most serious history can also be teased. One Step Away and Evil Doesn’t Suppress Righteousness like to take the historical background as the stage, so that the forces of all parties can take turns to go into battle, the conflict is fierce, and the larger foe is broken. Finally, the sunset is left and the hero disappears.

  It can be said that the artistic originality of the three masters has become the most fundamental guarantee for them to achieve the status of rivers and lakes, but will this originality diminish with the passage of time and can the audience feel it every time? No one can guarantee these.

  What have the three masters met now?

  The most important keyword in China movies in recent years is fast. Movies are commodities, not lofty arts. Generation division is gone, and the generation division directed by China will end in the sixth generation forever. On the one hand, the sixth generation of artistic features are doomed to be unable to become the mainstream of the market and to shoulder the great responsibility; On the other hand, the new generation of directors can’t divide by generations, and the threshold of directors has long been so low that everyone seems to be able to do it. Zhang Yimou has been dissatisfied with this. These new generation directors no longer have unified academic characteristics and a unified sense of cultural mission. Their first task is to win the market, that is, to win the hearts of the audience, so they need to do everything they can to prove their ability to investors and gain a foothold in the market. In this environment, the Zhang Yimou people may not be able to cope with the fist and fist kung fu.

  For example, there are comedies, which have always been the most popular in the market. Under the background of the gradual decline of Hong Kong comedies, domestic comedies are experiencing explosive development. It seems that Bo Huang, Xú Zhēng and Wang Baoqiang are all comedies’ successors. It is precisely this kind of film that Zhang Yimou, Chen Kaige and Jiang Wen are not good at, because comedy needs genes. Jiang Wen is the best of the three masters. As long as he does comedy seriously, it will be powerful, and the opposite is Waterloo. The sense of comedy in Let the Bullets Fly is natural, close to history and very modern, with great influence; What impressed me the most in Evil Doesn’t Suppress Righteousness is "Zhu Yuanzhang’s Portrait" and "Chiang Kai-shek’s Diary". Although they have their own personal interests, they are not inferior. Zhang Yimou also did the urban comedy "Let’s Talk Well", but he just played with tickets. As the name of the Buddhist master became more and more popular, he became less and less diligent in comedy. Chen Kaige basically doesn’t make comedies, because he is too serious and deep. Maybe comedies don’t fit his position.

  There are also war movies. Wolf Warriors 2 is an insurmountable box office champion in domestic movies. Unfortunately, none of these three masters have any real war films. Others are detective mystery films, youth campus films and tomb raiding magic films, among which the best ones have higher box office than the three directors, but can you say that the three directors are inferior to them in artistic cultivation and directing skills? On the contrary, if the three masters did not make serious mistakes, their quality was basically guaranteed. For example, Chen Kaige’s "The Legend of the Demon Cat" has a grand historical narrative pattern. Through a peek at the literary truth, it shows the spirit of the prosperous Tang Dynasty and the lie logic that is kept secret, which is an accurate restoration of the traditional meaning. Zhang Yimou’s Shadow, a traditional landscape painting style, presents China’s traditional cultural symbols and traditional artistic conception to the extreme, which is unmatched in domestic films. Jiang Wen’s "Evil Doesn’t Suppress Righteousness" adapted the original text with a single theme of revenge into a distinctive hodgepodge of the Republic of China, and the complex historical metaphor clues and imaginative imagination were integrated, which others really couldn’t shoot. At this time, the master was the master.

  Is that because they don’t like the box office? In fact, none of the three directors dare to say that they never consider the market. On the contrary, I think they have been actively embracing the market now. When Zhang Yimou filmed "The Great Wall", he said bluntly that he wanted to make a popcorn movie. Chen Kaige also filmed Search, an adaptation of an online novel, trying to get close to the audience. Jiang Wen’s "One Step Away" and "Evil Doesn’t Suppress Righteousness" try to give up the overly artistic narrative style, but the market effect is not ideal. The reason is that the changes of the times have brought about changes in popular culture, market needs and audience aesthetics are changing. The question is: can the masters still accurately touch the audience’s high points now?

  Box office is not everything.

  Movies still need masters.

  Benjamin mentioned the concept of "halo" in "Works of Art in the Age of Mechanical Reproduction" — — That kind of authenticity, uniqueness, sacredness and sense of distance. Halo can be a specific feature of a work or a unique atmosphere of an era. In the era of large-scale mechanical reproduction of art, the halo of traditional classic works of art is gradually disappearing. Why is it so difficult to have the masterpieces of the former European masters now? Do we still need masters in this era?

  This year is recognized as a small year of film and television, and the explosion of film and television is mostly due to the pursuit of the so-called "cool", upgrading and fighting monsters, and being pleased with the enmity, invincible and countless fans. The pursuit of flat narrative is a trend of world film and television, especially represented by Hollywood blockbusters, which is invincible all over the world. This is understandable. In fact, this is an inevitable trend of the development of popular culture. As Wang Yichuan, a scholar, said in The Myth of Zhang Yimou: The End and Its Significance: When the film art no longer takes poetic enlightenment as its own responsibility, but takes commercial success as its basic goal, the enlightenment culture will have to taste the bitter fruit of defeat. The end of Zhang Yimou myth indicates that the enlightenment myth and personality myth of intellectuals came to an end in 1980s, and reveals the inevitability of the transformation of enlightenment culture into mass culture.

  As a popular culture, movies have been subdivided in the current China film environment, and there are still boundaries between art films and commercial films. The perfect combination of business and art is every director’s dream, but such works are rare all over the world, and the Palme d ‘Or works at Cannes Film Festival can’t bring you huge box office. However, this does not mean that the film art must be flat. Chen Kaige, Zhang Yimou and Jiang Wen’s artistic originality may not be at its peak, but the works they create with their heart will immediately make waves like boulders as long as they pass through the market. Once again, "Evil does not suppress righteousness" strongly publicizes the Dionysian spirit full of hormonal narrative passion, and "The Legend of the Demon Cat" reveals the deep core of traditional culture. Although these two films failed to achieve the box office results of commercial blockbusters in the same period, they will eventually be proved by history.

  After more than ten years of marketization, China’s films have developed rapidly in industry, and commercialization has been immersed in China’s films. However, the film market has cooled down this year, indicating that industrialization cannot solve all problems, and the market needs good works. On the one hand, good works need the accumulation of industry, on the other hand, the accumulation and inheritance of art are inevitable. Every era needs Chen Kaige, Zhang Yimou and Jiang Wen of every era. In fact, China’s film art exploration has not stopped. More new generation art film directors, such as Bi Gan and Xin Yukun, are also emerging, bringing hope to domestic films. The times need masters of art, but they need different artistic originality continuously.

  It is said that Zhang Yimou’s first film "Red Sorghum" will be released again this year. How many people will go to see this Jiang Wen’s fifth-generation masterpiece, which really brought China movies to the world? This can be regarded as a test of the China film market, as well as the film audience. (Hu Xiang)

At the end of the retailer, is it media?

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang, original title: "Retail media network, rediscovering the value under the changing situation? 》, the head picture comes from: vision china

Half a year ago, we published an article "Direct or Digital? DTC’s Dilemma and the Way Forward ",which analyzes the difficulties DTC encountered after golden decade, especially Apple’s new privacy policy and Google’s replacement of three-party cookies.(implemented in 2024)It has a direct impact on the accurate advertising model of social media such as Facebook, which leads to the disappearance of classic DTC as the basic premise for the establishment of independent and sustainable business model.

Because the precise locking based on Facebook advertising model basically requires the collection and verification of tripartite data between channels, once the tripartite data cannot be obtained between Apple’s apps and websites through technical means, the past model will face collapse.

However, Facebook and others can’t provide a convincing alternative, and the brand has to find a new way out for this part of advertising.

So the importance of first-hand customers and data is highlighted again in this context.So who has first-hand data? Simply put, it is not someone else, it is a company like Facebook that has a large number of users and user data. Therefore, we can easily understand why they have all made efforts in e-commerce. For example, Facebook/Instagram mentioned several previous e-commerce attempts when the e-commerce business contracted recently:

Facebook hopes to form a commercial "closed loop" with its own first-hand data.(that is, the "closed loop" of advertising effectiveness measurement), judge the user’s purchase link by directly intervening in the transaction without relying on the three-party data, thus completely getting rid of the shackles of Apple’s privacy policy.

Unfortunately, so far, attempts like Facebook have not been successful, and even the e-commerce business has to be contracted because of performance problems. We can also see that,It is difficult to reach the transaction, which makes Facebook’s user data may be sophisticated enough in behavior analysis, but it cannot build a complete business closed loop.

On the other hand, a recent acquisition has attracted our attention.

Hero Cosmetics was acquired.

Hero Cosmetics started in Amazon in 2017, then landed in offline retail stores such as Target, CVS, Ulta Beauty and Urban Outfitters, and launched DTC independent station in 2018.(using Shopify Plus service). Hero’s sales in 2021 was $115 million, its estimated revenue in 2022 was $140 million, and EBITDA in the past 12 months was $45 million.

The purchase price of $630 million means that Hero has become the third Amazon native brand with a purchase price of more than $500 million.(The first two occurred before and after the outbreak of the market boom)It also means 14 times PE, which is quite special in today’s period when listed DTC is still losing money. You know, even SaaS companies, in this year’s situation, the average M&A price is only 3~4 times the annual income.(25 times in previous years).

Hero’s development path is not the traditional typical DTC brand. Although DTC can be said to be one of the components of its business model, it is not the only or mainly dependent model.

In the past, we liked to think of DTC consumer brands as technology companies. For example, companies like Casper seem to have mastered some kind of "technology password", which makes them have the marginal utility and corresponding expansibility of technology companies, but this is not the case.Most DTC companies hold Facebook’s traffic dividend. Once this dividend disappears, these pseudo-technology companies will face the most basic rules of the game in the retail industry: how to achieve profitability is much more important than desperate growth.

The fixed thinking of technology entrepreneurship always pursues the scale of users before considering profits, trying to cover up the losses caused by growth and tell the future prospects of technology companies through the relay of capital. However, once DTC carnival based on venture capital injection and Facebook traffic bonus comes to an abrupt end, it will eventually be unsustainable in the context of deteriorating economic environment, and valuation can only return to the retail industry.

The inspiration of the Hero acquisition is that,DTC is a part of consumer brand strategy, but today it is not enough to support the success of a brand independently.The original intention of DTC is to establish direct connection with customers, but the connection also has efficiency problems. When the connection cost is higher than that of other channels, the brand it has established with other channels will not be competitive enough. What is important is to effectively show itself where customers are.

Nowadays, all costs, including marketing, customer acquisition, performance delivery, are rising, which means that enterprises have to reduce profit margins in an all-round way. In this context, if we rely on a single channel to obtain customers, but we can’t adjust the marketing customer acquisition cost, DTC mode will become a dead knot. After all, the competition faced by retail is not pure online, and the change of cost structure will not affect everyone to the same extent, which is different from the pure online competition of the Internet. Bright star DTC like Peloton also had to choose to enter Amazon.

However, if Facebook’s advertising era is dying, what alternative does brand marketing have? Hero actually gave the direction.

Closed loop of primary data: Amazon’s advertising business

Perhaps the original intention of many DTC brands is to develop independently from retail giants, but Hero’s story is to put DTC fundamentalism.(idealism)Back to reality, Jurhuyu, CEO of Hero Cosmetics, described it this way:

“Amazon、(offline)Retailers and DTC play different roles in omni-channel strategy. Hero uses DTC data to assist Amazon’s decision-making and gain insights from Target to assist DTC innovation. Use Amazon’s operation to influence DTC’s decision. "

"Amazon’s advantage lies in the highest return on advertising, the lowest cost of customer acquisition and the highest repurchase rate."

In short, we can simply summarize Hero’s path as follows:Amaozn—-comprehensive retailer-—DTC.

Ju mentioned Amazon’s advertising advantages, which shocked everyone in 2021. In this year, Amazon’s advertising revenue reached an astonishing $31 billion, with a growth rate of 32% in the fourth quarter, second only to Internet advertising giants Google and Facebook. The volume and growth rate of Amazon’s advertising business are enough to prove the market’s recognition of its advertising platform.

Furthermore, as Amazon continues to try to expand the service scope of its advertising platform and integrate the core demands of DTC consumer brands, such as launching Buy With Prime service, Amazon’s advertising revenue may accelerate.

Why do you say that?

When we combine the display demand of DTC brand with Amazon’s advertising ability, we can imagine another scene that seemed very contradictory in the past:Amazon may become the discovery platform of DTC brand.DTC brand can put "Responsible Brands" advertisement on Amazon website through the indirect way provided by "Buy with Prime" to guide users to their own independent websites.(although it seems that this path is too tortuous at present). For Amazon, which has a large number of consumers and has become the default shopping search engine, it has also become the best opportunity to absorb DTC’s past marketing investment in Facebook and other platforms.

Will this contradict Amazon’s own positioning? I’m afraid Amazon itself is adjusting its relationship with emerging brands and channels and trying to incorporate them into its own territory.(e.g. launch Buy with Prime). The success of Hero, Anke and other brands, and Peloton’s entry into Amazon may all indicate the acceleration of this integration.

Rediscovering the value of RMN

In the retail world, competition will never be absent.

Amazon’s advertising revenue has been concerned by the industry before its financial report was first disclosed. Both Wal-Mart and Target are making similar efforts, and the direction of this effort is RMN.

The so-called RMN, that is, Retail Media Networks.(Retail Media Network, this article is called RMN for short).In fact, retail media has existed for a long time, which is aimed at the presentation of different forms of media when consumers make shopping choices and decisions.

Off-line, from product samples, to in-store display, and then to the advertising space of paper catalogue mailed to home, these are all included in the retail media category. Similarly, in the digital field, brands pay to display their products at the point of sale/terminal.(POS)In order to enhance the possibility of consumers actually buying.

RMN refers to all forms of media management and delivery systems that a retailer can provide.Amazon’s advertising system is a typical example, and large retailers such as Wal-Mart and Target also have their own RMN. Its essence is an advertising platform, which is maintained by retailers themselves and built on the channels and digital assets they own. Both online and offline retailers manage advertising inventory and advertising through RMN at various marketing points in the whole purchase process of consumers.

In other words, large-scale retailers, whether online or offline, have the inherent advantages of first-hand data relative to the brand side. They are the contact points that connect with the end consumers the most and complete the transaction.With the development of technology, every contact point between these retailers and consumers can be digitized, collected and analyzed, and a complete chain can be formed according to the purchase results.

Prior to this, the development of RMN was slow, mainly due to the combination of personal privacy information collected by Facebook and tripartite data, which could meet the needs of the brand under the condition of better cost performance. Today, when this condition no longer exists, the role of RMN is highlighted.

Of course, the reason why RMN began to attract the attention of retailers themselves,In addition to seeing Amazon’s advertising business for many years bring rich rewards, retailers are now facing many challenges, such as supply chain disorder, inventory backlog, inflation and interest rate hikes, insufficient purchasing power, and increased economic recession expectations.For Wal-Mart, Target, Kroger and other large retailers, advertising revenue is the basis to ensure a higher source of gross profit income in chaotic times.

On the other hand,For brand marketing, Apple and Google’s restrictions on private data force the industry to seek alternatives to Facebook based on three-party data.(and similar platforms)Advertising strategy.

In this sense, both the current market situation and the economic situation have created perfect conditions for the rise of RMN. The difficult market environment will inevitably affect the overall advertising budget, which makes the brand have more stringent requirements on input efficiency, and the strict data tracking rules make the consumer data held by retailers more valuable.

Therefore, retailers suddenly find themselves sitting on a gold mine, and the advertising budget that was robbed by Facebook in the past seems to have returned.

In terms of volume, American digital retail media(Retail Media)Advertising spending will reach nearly $41 billion this year, up 31% from 2021, and may reach $61 billion by 2024. According to BCG’s forecast, the output value of global retail media may reach $101 billion this year.(Global advertising revenue is $843 billion)And in five years, it will reach 160 billion US dollars per year.

Among the top 10 retailers in the United States today, there are 9.(including Kroger, Target, Walgreens, Home Depot, etc.)Running their own media network.

Take Target as an example. Target’s Roundel provides advertisers with key data points, such as shopping behavior, insight and analysis. And provide tools to help marketers lock in the audience in the Target ecosystem and form a closed loop to measure advertising delivery to sales. Last year, Target’s advertising service provided more than $1 billion in revenue, and it is estimated to increase to $2 billion in the next few years.

In addition, Tesco has Media and Insight Platform, Wal-Mart has Walmart Connect, and it also includes Kroger Precision Marketing, Carrefour Links, Walgreens Wag and Sainsbury Nectar 360, all of which are the efforts of major retailers in RMN in the past year.

Although other retailers have far fewer contact points than Amazon in all aspects of the consumer shopping chain.(as shown in the figure below)However, this does not prevent each retailer from establishing its own RMN. Even if it cannot compete with it in terms of scale efficiency, RMN business must be followed up in terms of breaking the internal data island, organizing its own digital assets and strengthening its revenue capacity.

In the foreseeable future, the growth trend of RMN will be more obvious, and new opportunities will emerge due to the uneven RMN services provided by different retailers.

What do we realize?

A brief summary of our thoughts on RMN’s return to the field of vision:

References:

https://www.theinformation.com/articles/instagram-scaling-back-shopping-features-amid-commerce-retreat

https://www.theinformation.com/articles/e-commerce-software-startups-poised-for-m-a-spree

https://2pml.com/2022/09/07/hero/

https://2pml.com/2022/08/29/rmn/

https://www.marketplacepulse.com/articles/dtc-brands-can-buy-ads-on-amazon

https://www.marketplacepulse.com/articles/amazon-native-brand-hero-cosmetics-sells-for-630m

https://www.fastcompany.com/90772916/amazon-walmart-retail-advertising-amzn

https://www.bcg.com/publications/2022/how-media-is-shaping-retail

Retail Media: State of the Industry Report 2022 – dunnhumby media

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang


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Huawei’s HarmonyOS PC version of the operating system is coming out soon and is expected to be unveiled next year.

The official release of Huawei HarmonyOS OS 4 has undoubtedly brought a new revolution to the global smart terminal market. In addition to mobile phones, tablets, watches, televisions, routers and other devices, HarmonyOS OS 4 has been supported by other intelligent terminals, showing its strong compatibility and broad application prospects. However, the question of whether and when HarmonyOS can get on the PC has also aroused widespread concern in the industry. Recently, some people broke the news that Huawei is already developing its own computer operating system.

This news has undoubtedly injected a shot in the arm into the PC users who are looking forward to HarmonyOS. It is understood that Huawei’s computer operating system will be completely developed based on HarmonyOS OS, and it is expected to be officially unveiled next year. At the end of August, Dr. Wang Chenglu, CEO of Shenzhen Kaihong Digital Industry Development Co., Ltd., revealed an exciting news in Weibo: "The PC version of the operating system in HarmonyOS is coming, and the time may be next year." This news further confirms the news that Huawei is developing a computer operating system, and also makes people’s expectations for PC access in HarmonyOS more eager.

Since its release, HarmonyOS OS has been widely concerned and praised by the industry for its open and distributed characteristics, strong performance and security. If HarmonyOS can get on the PC successfully, it will be possible to break the monopoly of Windows and Mac OS in the PC market at present, and provide more choices for PC users all over the world. As the world’s leading provider of information and communication technology solutions, Huawei has been committed to promoting technological innovation and industrial upgrading.

The successful development and release of HarmonyOS OS is another important breakthrough for Huawei in the global ICT field. The PC version of HarmonyOS will come out soon, which will further enhance Huawei’s competitiveness and influence in the global ICT field. Generally speaking, the PC version of Huawei HarmonyOS is coming out soon, which is not only an important achievement of Huawei’s own technological innovation, but also a great benefit for the global smart terminal market. We have reason to expect that the PC version of HarmonyOS will appear as scheduled next year, bringing more choices and surprises to PC users around the world.

(The picture comes from the network)

HarmonyOS System+Hisilicon Chip, Huawei Smart Selection Puffin Smart Camera Evaluation

Having a cute treasure at home not only brings happiness to life, but also makes my wife and I care a little more. Because we are usually busy at work, our children are at home most of the time when they are not at school. Although they are already at work, to be honest, as long as the children are at home, their hearts are always hanging, so they have the idea of starting a smart camera. Just at this time, Huawei has a new smart camera Pro equipped with HarmonyOS OS. On the one hand, it trusts Huawei and ecology, on the other hand, the price does not exceed 300, which is in line with the heart price. Decisively, so there is today’s evaluation article.

The packaging of Huawei Smart Choice Puffin Smart Camera Pro adopts minimalist design, with white as the main body, and the central C position is still reserved for the product. A yellow bear ear lens of MengMeng stands in front of us. At the bottom, the puffin brand logo and HUAWEI HiLink indicate that this is a product that supports Huawei’s ecology.

On the other hand, on the back of the package, the main selling point of this product is marked in the upper left corner. Huawei Intelligent Puffin Smart Camera Pro is equipped with HarmonyOS OS operating system, supports 2K high-definition image quality, and also has AI intelligent detection. In addition, it also has built-in 32GB storage space. Xiao M personally thinks that this camera is completely sufficient for watching the baby.

The accessories of the camera are still very rich. The above are: lens body, power adapter, sheet-shaped accessories, screw bag, NFC tag, L-shaped bracket, 3m power cord, bear ear decoration, instruction manual and quick use guide.

For the first time, Huawei chose the puffin smart camera Pro. This product is not only a simple camera, but also looks more like an ornament. The fuselage adopts a cylindrical design, the main color is clean white, and the spherical camera part adopts a black design. The classic white+black color scheme gives people a sense of fashion and simplicity.

Careful observation of Huawei smart camera Pro In addition to black and white, there is actually a third color, that is, gold. The lens edge of the camera is decorated with a golden ring, and the fuselage outside the lens is also echoed by a golden striped ring. With the yellow bear ear, this lens is more lovely and beautiful.

A round physical button at the bottom of the lens is equipped with a ring-shaped LED indicator around it, which can display the working status of the camera. This design can be described as the finishing touch, which once again enhances the overall value of the lens. Physical buttons have good damping, strong resilience when pressed, and will make a’ click’ sound.

The design of the back of the lens is obviously not as beautiful as the front, and the middle position is the classic gray graphic logo, which shows that this product is produced by Huawei Zhixuan Puffin. Below the logo is a rectangular sound outlet composed of multiple round holes. At the bottom is a Micro USB interface. Although the Micro USB interface has been gradually replaced by Type-C, it is not a big problem as a product put at home.

Before using Huawei Intelligent Puffin Smart Camera Pro, you need to set up the network connection. If it is a Huawei mobile phone with NFC function, you can directly brush the NFC tag card that comes with it and connect according to the instructions. If it’s not Huawei’s mobile phone, you need to download the’ Huawei Smart Life ‘APP, and Apple’s mobile phone downloads the’ puffin ‘APP, which is still connected according to the guidelines. The operation method is not complicated, so I won’t elaborate here.

A home camera must first have a rich viewing angle. Huawei’s smart camera Pro’s body supports 360 rotation, while the circular pan-tilt supports 150 vertical viewing angle, and the lens can swing vertically up and down. This design increases the versatility of the camera, whether it is on the wall, on the table or upside down, which can ensure the maximum viewing angle coverage. 360+145 together = there is no dead angle in the house.

For a smart camera, the imaging quality is particularly important. Huawei’s smart camera Pro is equipped with Hisilicon chips to improve the picture quality in an all-round way. This camera not only supports standard image quality and high-definition image quality, but also supports 2K image quality. Through the above picture, we can see that the difference between the three different image qualities is still very big, and the details are richer in 2K image quality, and the picture is detailed and smooth. And many places are blurred under the standard image quality.

The same is true of Huawei’s smart camera Pro in night view mode. We can see from the above picture that the performance of this camera is still good at night, the highlights and shadows are properly handled, the picture quality is clear and delicate, and the lens coverage is clear at a glance, and there is no invisible situation because the room is too dark. However, in the night scene mode, although there are differences in the imaging of the three image qualities, the difference is not great.

In addition to the basic real-time viewing function, Huawei Intelligent Puffin Smart Camera Pro can also monitor the security of the family. These include face recognition, motion tracking and timed cruise. Here we focus on face recognition, puffins can mark the faces of family members and automatically recognize strange faces. The functions of baby crying recognition and real-time intercom are also particularly convenient for children’s families. In addition, Huawei Intelligent Puffin Smart Camera Pro comes with 32GB of local storage, which can be used by users to view past videos at any time.

In addition, Huawei Intelligent Puffin Smart Camera Pro is equipped with HarmonyOS OS. This smart camera can be used as the third lens of Huawei’s mobile phone, and it can be switched to the puffin smart camera in WeChat video to truly realize full-scene video call (Huawei mobile phone with EMUI10.1 or above is required). If there is a Huawei smart screen at home, Huawei Smart Puffin Smart Camera Pro can also transmit the picture to the smart screen, so that the video picture can be displayed on a larger screen.

I have to say that Huawei’s smart choice of puffin smart camera Pro is still very suitable for home use, whether it is watching a baby or nursing home. The addition of Hisilicon chip and HarmonyOS system makes this camera even more powerful, so it is very cost-effective for 300 yuan to experience the products equipped with HarmonyOS OS.

The actress’s hairpin photo is also so beautiful! Zhao Liying is tranquil, Zhao Yazhi is atmospheric, and Yang Ying is playful

To be honest, the charm of female stars is really not blown.

I still remember last year, I had never heard of Quanzhou at all"Maipu Girl"The hairpin culture. But now, the wind of hairpin photos blows all over the streets.

Among them, the female star’s boosting effect played a major role.

In fact, there are quite a few actresses who have worn hairpin circles, not only astonishingly beautiful, but also successful in triggering a social media craze.

The stunning atmosphere of the four seats directly makes the "hairpin flower circumference" popular.

Zhao Liying’s tenacity

First look at Zhao Liying: "The sea breeze is thousands of miles, it is better to bloom in four seasons."

National Muse Zhao Liying in Quanzhou a group of hairpin shape attracted widespread attention.

In the photo, Zhao Liying is wearing a red dress and a hairpin around her head. Her smile is quiet, quiet and dignified, which complements the customs of southern Fujian and has a sense of story that has been precipitated.

Sure enough, only the combination of tradition and Chinese style is a masterstroke forever.

"Hairpin Flower Circle" uses flowers as hairpins to freeze frame the never-fading spring on the head, and does not lose the yearning for hope and light even in the face of difficulties.

Just like Zhao Liying herself, every step she has taken since her debut has been full of challenges and difficulties.

But even so, she never gave up, always maintaining her love for performance and the pursuit of her dreams, and walking through this long road of struggle with perseverance and courage.

I still remember when Zhao Liying debuted, the entertainment industry was popular in the era of pointed chin beauty represented by Fan Bingbing. Because Zhao Liying had a round face, many people said that she was not suitable for a female lead, and even suggested that she go for plastic surgery.

However, Zhao Liying did not compromise these prejudices and adhered to her own style and characteristics.

Because her round face and figure did not meet the aesthetic requirements of the time, she was initially denied the company’s important resources.

He had no choice but to start with a set of characters and gradually accumulate his experience and popularity.

With a low education, a non-academic background, no background, and no one to take care of her, it was inevitable that she would encounter a lot of unfair treatment along the way. When she was unknown, she could even attract black hot searches for the way she drank water.

Now she has proved her worth with her actions and works, from an ordinary family background, to playing the role of a dragon in the early days of the entertainment industry, and later became an instant hit with works such as "The Legend of Lu Zhen".

This year, she won the Best Supporting Actress Award at the 37th Public Film Hundred Flowers Awards for her outstanding performance in the film "Article 20".In addition, he also won the AFA New Generation Award at the Asian Film Awards, which is also the first award given to a Chinese artist.

As she herself put it:"I don’t have a backer, I am a mountain! I don’t have the world, I fight the world by myself! I don’t have capital, I earn capital by myself! When I am weak, all difficulties are stronger. To live should open the road to the mountain and build a bridge to the water."

Just like the production process of the hairpin flower, it is complex and delicate, requiring great patience and perseverance. The selection, matching and fixing of each flower contains the craftsmen’s pursuit of beauty and adherence to tradition.

Zhao Yazhi’s years are quiet

Let’s look at Zhao Yazhi again.

Fireworks in half a city, immortals in half a city, the shadows of flowers allow you to change thousands of times, the dark fragrance is on your face, and when you look back, you seem to see Bai Suzhen at the foot of the Qingcheng Mountain again.

Zhao Yazhi’s combination of green clothes and hairpin flower circumference not only shows her classical beauty, but also brings out her otherworldly temperament to the fullest.

Her smile is not only a tribute to the past, but also an awakening of the beautiful memories in the hearts of the audience.

One of her best-known roles was that of Bai Su-zhen in the 1992 TV series "The Legend of the New White Lady," which gave her a high degree of popularity and influence in the Chinese community.

In addition, her role as Feng Chengcheng in the 1979 TV drama "Shanghai Beach" also made her one of the four big stars of TVB.

Today’s Zhao Yazhi, even though she is 71 years old, still maintains a good state and temperament. When she recorded a program in the mainland, her appearance and temperament left a deep impression on the audience, showing her anti-aging style.

Behind the screen, Zhao Yazhi enjoys traveling, photography, and growing flowers, making life poetic, sunny, and warm.Recently, Zhao Yazhi shared his own flowers in the sun. The flowers reflect people’s faces and are known as floral fragrance, which is so beautiful that it is intoxicating.

Her lifestyle and skin care experience have also become the focus of attention. She emphasizes the importance of maintaining a positive attitude and regular routine, and believes that true beauty comes from inner fullness and tenacity.

For a long time, Zhao Yazhi has been synonymous with fashion and beauty. Her pursuit of beauty has never stopped. She is over seventy years old, but her appearance still maintains a good state.

It seems that the years have not flowed past her, but have left more charm and charm.

As she herself said: "Beauty should have depth, connotation, character is the most important, maintain self-confidence, and live by purpose."

She believes that women’s beauty lies not only in their appearance, but also in their inner cultivation and character. Encourage women to maintain confidence and adhere to their own principles and values.

Therefore, when she is paired with a hairpin, the two together reveal a sense of quiet beauty, making people feel the tenderness and beauty of time.

Yang Ying’s Exoticism

Not long ago, Yang Ying posted on social media:"Dabbing flowers and dancing around the stove for inspection together, I came to Mai Jingshan for the first time. Thank you for the hospitality, which made us naturally close."

In the photo, she had red lips and was beautiful.

Yang Ying’s Blang hairpin shape reflects an exotic beauty, and it really does it. People are more delicate than flowers, and the big red sets off her mystery and brightness. The beauty is so simple.

In addition, she also experienced a tea picking and tea making experience. The tea fragrance became more simple, and the sun shone on her face, like a smart elf flying in the tea garden.

In this regard, netizens can’t help but lament that since Yang Ying’s debut, her appearance has never been disconnected.

Although she fell from the altar after the storm, she had to admit that in terms of appearance and temperament, it had always been difficult for anyone to compete with her.

The once-popular variety show Muse is also a top-notch presence in the entertainment industry. No matter where it goes, it is always at the center of the topic and the focus of public opinion.

Unfortunately, in the variety show where she is popular now, the shots about her are all mosaics. For her, such a change is undoubtedly heartbreaking.

Originally, the future was promising, but unfortunately, he self-destroyed the Great Wall and his career declined seriously. He could only shoot magazines and make a cameo appearance in a live broadcast to expose it. It was a bit embarrassing.

In this regard, some netizens called it "touching the bottom line and deserved it"; others said that just watching a show was banned, and the rules of the entertainment industry are really unpredictable.

But what stood out to me the most was this comment:"If you are wrong, you must admit it, and if you know you are wrong, you must correct it. If you are beaten, you must stand at attention and dare to act.

Although Angelababy is currently facing difficulties, who can say that this is not the perfect time for her to re-examine herself and settle her heart?

Perhaps in the near future, we will witness a new Angelababy, returning to the public eye in a more mature and powerful manner. "

Just like this hairpin, spring goes to autumn, wither and wither, but when the spring breeze blows, it still blooms hot and blooms brightly.

One thought of hairpin flowers, worry-free for a lifetime

"One thought of the hairpin flower, one worry-free life."

The hairpin is not only a kind of hair accessories, but also a cultural symbol flowing down the long river of history, carrying the yearning and pursuit of a better life for oriental women.

It can be a peach blossom blooming in spring, pink and charming, symbolizing the vitality of life and the sweet fragrance of love; it can also be a golden chrysanthemum in autumn, elegant and elegant, symbolizing women’s tenacity, independence and self-improvement.

"Hairpin Flower Circle" in Hundred Flowers Competing for Beauty seems accidental, but it is not accidental. The choice of each flower is a delicate depiction and affectionate ode to femininity.

Women are like flowers, flowers are like women, and the hairpin is like a carefully carved picture frame, perfectly outlining and presenting the unique gentleness, elegance and charm of oriental women to the world.

The original Xu Jiayin was officially caught. He harvested 600 billion from the poor and more than 100 billion from the rich

Xu Jiayin was officially arrested, and his youngest son has been arrested. But his wife, Ding Yumei, had left Hong Kong three months ago.

It had to be said that Xu Jiayin was also very alert. His wife had been staying in Hong Kong and had not returned to the mainland. Three months ago, a rich man was detained by the border because of Xu Jiayin, so Ding Yumei immediately felt that something was wrong and left Hong Kong.

The whereabouts of Xu Jiayin’s eldest son, Xu Zhijian, are also unknown. Ding Yumei has Canadian citizenship, and Xu Zhijian also has Canadian permanent residency.

Skyworth’s founder Huang Hongsheng’s online bombardment of Xu Jiayin also resonated with many people. He directly blamed Xu Jiayin for being sorry for the country and the people, and openly hostile to the people.

Xu Jiayin is actually a "legend". He harvested 600 billion from the poor and more than 100 billion from the rich. Evergrande currently has a total of 2.30 trillion liabilities, of which 600 billion are contractual liabilities alone.

This is the 600 billion that Xu Jiayin harvested from the poor. The contract debt bought Hengda’s house, and then Hengda has not handed over the house to the buyer.

At the end of last year, a total of more than 700,000 houses were in arrears, and more than 120,000 were handed over in the first half of this year, which means that there should be 500,000 or 600,000 houses that have not been delivered.

These people all worked hard to save money to buy houses, but they were harvested by Xu Jiayin. Xu Jiayin relied on crazy football and charity in his early years, so that people all over China thought that Evergrande was rich and Xu Jiayin was rich. As a result, who would have thought that Xu Jiayin and Evergrande turned out to be empty shells.

In fact, the short-selling agency in the United States broke the problem of Evergrande in 2012, but it was bitten by Xu Jiayin. In the past ten years, every time there has been a negative thing about Evergrande, it has eventually become a rumor without exception.

So how did Xu Jiayin harvest so many poor people? Evergrande went public in 2009, and Evergrande spent 100 million to acquire the Guangzhou football team in the same year. After that, Xu Jiayin began to spend money on football. They stole a lot of international players, and at the same time bought a lot of high-priced foreign aid.

Evergrande football has begun to sweep the Chinese football world. With the name of Evergrande football, Evergrande real estate has also begun to attack cities and plunder land all over the country. In fact, those who have bought Evergrande houses know that Evergrande has many routines, including decoration coupons, electrical coupons, and even cash rebates. There are also double contracts, decoration loans, and so on.

To put it bluntly, there are various ways to avoid supervision. Doing so much is naturally to keep sales going. You know, around 2012, Evergrande actually took a lot of land at a very low cost. At that time, the prices of many third- and fourth-tier cities did not rise. If Evergrande develops well, it can definitely make money.

But in order to pursue scale, Xu Jiayin is crazy about high turnover. Because selling fast, you can have more money to get more land, get more land to sell more houses, and sell more houses to have more money. You think Xu Jiayin doesn’t know that this is bad, you think Xu Jiayin doesn’t know that disorderly expansion will lead to collapse. Now you know too much.

It is not enough to harvest the poor, Xu Jiayin also focuses on the rich. In 2009, Evergrande went public, and Xu Jiayin first tried the power of capital markets. At that time, Xu Jiayin successfully met bosses such as Zheng Yutong, Liu Luanxiong, and Zhang Songqiao. With the support of these powerful bosses in Hong Kong, Xu Jiayin’s career developed faster.

From 2012 to 2015, Xu Jiayin had a lot of cooperation with these bosses. In 2015, Xu Jiayin bought a total of more than 50 billion yuan in support from Hong Kong billionaires such as Zheng Yutong, Joseph Lau, and Zhang Songqiao. Evergrande’s land reserves skyrocketed.

In 2017, Xu Jiayin began an unprecedented harvest. Xu Jiayin took a total of 3 rounds of financing 130 billion that year. This 130 billion financing was funded by dozens of bosses. At that time, Xu Jiayin promised to return to class A share with Evergrande. If it cannot return to the A stock market, Evergrande will buy back all the shares in 2020.

At the same time, Xu Jiayin also promised performance and dividends in 2018, 2019 and 2020. Xu Jiayin’s means are also powerful, so many big shots gave 130 billion real money to Evergrande. At that time, they gave a very high valuation, reaching 400 billion.

The valuation of real estate companies has actually been very low. If you look at the four major real estate companies in Hong Kong, you will know that the basic market value is only about one-third of the net assets. The key Hong Kong real estate company’s debt ratio and cash flow are much healthier. If you compare it from this perspective, Evergrande’s market value at that time could not be 400 billion high.

But these rich people were fooled by Xu Jiayin. Everyone thought that Evergrande’s strength was in order. Even if the listing failed, they could still get a lot of dividends from Evergrande every year.

After taking this 130 billion of financing, Xu Jiayin began his own capital magic. The first step was to split Hengda Property to go public. Before going public, Hengda Property also got 23.50 billion strategic investment, with a valuation of more than 80 billion. In fact, the valuation of a property company is so high that it is unreasonable. But at that time everyone felt that Hengda Group was developing rapidly.

After Xu Jiayin smashed more than 20 billion, established Hengda Automobile, and then injected Hengda Automobile into Hengda Health to achieve backdoor listing. At the same time, Xu Jiayin used Hengda Automobile to get more than 20 billion in financing. After Xu Jiayin established Hengda RV Treasure and got 16.40 billion financing. At that time, Xu Jiayin also bet with investors to go public within 1 year.

Hengda property, Hengda car, Hengda RV treasure total investment of millions, basically Xu Jiayin Moments investment, such as Joseph Lau invested in Hengda property 4.50 billion, invested in Hengda car 3 billion. Zheng Yutong’s son Zheng Jiachun invested in Hengda property 500 million, invested in Hengda RV treasure 500 million. Xu Jiayin’s friend Ma Yun invested in Hengda football 1.20 billion, his Yunfeng fund invested in Hengda property 1.50 billion.

Xu Jiayin was indeed conscientious. Whether he had money or not, he treated them all equally, and they were all harvested by him together. Back then, Jia Yueting harvested the rich, while Xu Jiayin harvested the rich and the poor together.

Back then, Xu Jiayin wanted to start a car business, so he went to the United States to meet Jia Yueting. After the news of Evergrande’s investment in Jia Yueting came out, many people found it strange. The whole world knew that Jia Yueting was a liar, so why did Xu Jiayin still invest in him?

But who knew that Xu Jiayin and Jia Yueting were just the difference between a small liar and a big liar. Jia Yueting planned to run fast, but now that he was happy in the United States, the country would definitely not let Xu Jiayin become the second Jia Yueting.

Responsible editor:

How to resolve the "charging anxiety" of new energy vehicles when running long distances during peak travel periods

  With the in-depth application of emerging technologies such as 5G, big data, and artificial intelligence, mobile payment has increasingly penetrated into life scenarios such as catering, entertainment, travel, and shopping. At the same time, with the development of mobile Internet and the popularity of smartphones, App has become an important platform for consumers to obtain financial services. Especially under the normalization of epidemic prevention and control, mobile banking has become the first touchpoint for banking institutions to serve users, and user engagement rates continue to rise. According to Analysys Qianfan statistics, as of the first half of 2021, the number of MAU users in the mobile banking industry reached 470 million.

  China CITIC Bank Credit Card Center relies on the leading advantage of financial technology to empower, continue to deepen digital transformation, focus on the diversified and refined needs of the customer base, continuously iteratively upgrade and innovate the service functions of the mobile card space App, accelerate the scene ecological construction, enrich and extend the service content, and comprehensively build a more complete digital platform ecosystem. At the end of August this year, the mobile card space App was newly revised and upgraded, and version 8.0 was officially launched.

  Create a new "Finance + Life" platform to help users enjoy life intelligently

  Relying on the digital ecological support of China CITIC Bank, the Mobile Card Space App? 8.0 is a new iteration and upgrade of personalized intelligent services, covering the four dimensions of "smart in caring", "smart in preferential", "smart in life" and "smart in financial management", creating an intelligent "finance + life" one-stop new platform to reshape consumers’ financial consumption experience journey.

  According to the relevant person in charge of China CITIC Bank Credit Card Center, this new iteration and upgrade of the mobile card space App? 8.0 continues to promote the deep integration of digital technology with products and services. Among them, "wisdom is intimate" is reflected in intelligent services: the newly launched "intelligent assistant" is based on user behavior analysis to realize intimate reminders of important matters such as certificate expiration and card upgrade; the new preferential rights and interests progress display function, the progress of exclusive rights and interests reaching the standard is clear at a glance, and the user’s sense of acquisition is enhanced; exclusive recommendations are made for users’ personalized needs to realize the mobile end personalized service of "thousands of people and thousands of faces"; iterative upgrades of commonly used payment, repayment and other basic functions, such as login-free quick scan code payment, etc., multi-card combined repayment function is also about to be launched, truly achieving service temperature and more intimate.

  At the level of welfare benefits, the Mobile Card Space App? 8.0 provides in-depth insight into users’ new consumption needs, further broadens the boundaries of the scene, covers users’ all-round life scenarios, and creates a "smart discount" activity experience: the newly designed and launched "Welfare Center" focuses on presenting exclusive consumer promotions in the city where the user is located, such as "9 Share", "9 Yuan Enjoy", "Wonderful 365", "Tiantian Friends Coupon", "Pen Cash Back", "Points Cash Out", etc., and fully covers food, drink and entertainment, effectively improving the quality of life of users.

  At the level of life services, the mobile card space App? 8.0 further extends its ecological radius, promotes the deep integration of intelligent financial experience and life services, and provides users with the surprise of "smart life": the online life payment platform supports the payment of water, electricity and gas fees, eliminating the tediousness of users’ offline processing and payment; the homepage of the App pulls down into the "second floor of the mobile card", and the screen space is further expanded to display more quick services and personalized reminder functions; a special live broadcast area is specially opened to combine special benefits with live broadcasts to enhance user stickiness in the form of cross-screen interaction.

  In addition, the mobile card space App? 8.0 also pays attention to the growing wealth management needs of the majority of users, understands the repayment pain points of credit card users, and launches a series of customized financial services such as "preferential repayment", allowing users to experience "wisdom in financial management" and convenient services while gaining financial benefits.

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  Financial technology deeply empowers and strengthens digital ecosystem support

  When digital payment enters a new era, how to give full play to the advantages of financial technology, strive to explore deeper and higher-quality digital transformation, and build the ability to cross the cycle and face the future has become an important issue facing Financial Institutions Groups such as banks. In this regard, China CITIC Bank Credit Card Center accelerates the layout of financial technology, further promotes digital transformation, and realizes the deep integration of services, products and technologies.

  It is understood that relying on the perfect digital ecological support, the new iterative and upgraded mobile card space App? 8.0 fully reaches users with digital channels and provides intelligent financial services. In the first half of this year, the application of intelligent search and recommendation models based on AI semantic algorithms in the mobile card space App achieved a cumulative 100 million exposure, allowing users to obtain "thousands of people and thousands of faces" mobile end personalized services.

  In addition, the mobile card space App is fully connected to the 5G all-IP open service platform, and users can "one-click access" bank voice and video customer service anytime, anywhere through the App, avoiding the call waiting of traditional phones. It is reported that the 5G all-IP open service platform project has entered the business integration stage, realizing a new efficient operation and management model of system integration, data interoperability, and personnel complementarity. It provides one-stop comprehensive services such as sales and asset management. The call center satisfaction rate is as high as 98.66%. While responding more efficiently to user requests, it has significantly improved the operational efficiency of banks.

  In the first half of this year, the number of registered users of the mobile card space app exceeded 43 million, an increase of 22% year-on-year; the number of monthly active users (MAU) increased by 9.5% year-on-year. Through continuous iterative upgrades, the mobile card space app fully integrates financial technology and digital transformation capabilities to meet the service needs of all products, all scenarios and all customer groups. The relevant person in charge of the China CITIC Bank credit card center said that in the future, the China CITIC Bank credit card center will continue to give full play to the advantages of financial technology, promote the deep integration of digital technology and financial services, create a "life + finance" ecosystem, and use mobile apps as a carrier to reach and connect the majority of financial consumers.

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