标签： 南京新茶工作室

On the night of the official online concert, Liu Ruoying lost sleep. At 4 am, she secretly posted a Weibo to tease herself: "Okay, insomnia, nervous, deserved it."

The Weibo was deleted after dawn, and Milk Tea said, "This is my most nervous concert ever."

However, what is more exciting is the results of this live concert, the whole network 150 million people to watch, Weibo topic reading 721 million, Liu Ruoying Weibo increased powder 270,000, live search 5 times within two hours, which is the rare broken circle performance of online live concerts before.

Liu Ruoying Online Concert Report

After all, according to the original plan, during the period from March to April, Liu Ruoying was on the way to the "Flying Day" concert tour. But it was also during such a special period that a new way of milk tea and fans and audiences accompanying and healing each other came into being.

The concert of milk tea ended, but the form of online concerts was still fermenting. "Believe in the Future Benefit Performance" allowed the audience to see the other side of the artists’ performances when they left the stage, and more and more artists paid attention to online performances.

So on the 20th day after the "Accompany You" concert, the entertainment studio talked to the executive director Zhong Qiquan and asked him to tell everyone the madness behind the concert, so that more people could really see the whole picture behind the concert that touched 150 million audience.

The following is the self-report of Zhong Qiquan, the executive director of "Accompany You" Concert, based on the interview transcript.

The task of this concert is time-consuming for us.

In fact, the original intention of the concert was very simple. She really wanted to sing and loved to sing. She used to sing and listen to herself with a microphone at home, and then she learned from our staff to use Pro Tools to record at home. In addition, she had some feelings during this time, and her desire to sing became increasingly strong.

Later, Sister Yang straightened out her thoughts with Duke Yang (Zhou Youyang) and Chen Jianqi, and wanted to record these songs. Unlike the previous touring concert audiences who only saw the content of the performance, the form of Recording this time needs to be more detailed, and with the current form of Cloud Live, it is possible to pick up little by little, and determine such a presentation state.

When Yang Gong passed this message to us for specific implementation, I clearly remember that it was March 19, and the original concert date was April 10.

"Oh my god, what should we do? There were only 23 days, how were we going to plan a concert?" At that time, the information about the concert gave us only one idea and a few keywords: Live Recording, concert decoding, wanting to find the original intention, retro theater. "In such a short time, can we really complete it?"

What’s even crazier is that about this concert, she even thought about a 24-hour live broadcast – the milk sister wanted everyone to see the whole concert from scratch, starting from the first truck entering the venue, the first object being carried off the bus, and the overall construction, rehearsal, and performance were photographed. After the end, the stage was dismantled, and the last item was dismantled and put on the car, the truck drove away, and the live broadcast ended.

After hearing this thought, "My God, what should I do?" Shocked again.

She wanted to share the details behind the scenes of the concert. In addition to the performers on the stage, there were also many hard-working staff members who were working hard. This was actually very heartbreaking.

According to past experience, it took at least three months to prepare a concert. Of course, there were some more professional details such as stage construction, which were not needed for this concert. The preparation of this concert was not as complicated as that of a large concert, but it was still under pressure in less than a month. In addition to the special period, there were many difficulties in the execution of the operation.

What’s more special is that in previous concert tours, everyone would meet to find a proposition, and then make a series of expansions based on this proposition, including the choice of playlist, etc. However, this time the original proposition was Live Recording, and we knew very purely the motivation of the milk sister to sing and the mood she wanted to share.

Then look at the songs that my sister wants to sing – there are many possibilities for who to sing and who to sing for. We summarized the themes of "For You", "For Me", and "For Family" based on this. Finally, my sister chose her favorite theme, and the concert was set to "Accompany You For You". This process is more like a generalized mood.

After the theme was set, what we were most worried about was the venue. Assuming three weeks of work, the venue for the concert would have to be determined in that week, and then the venue could be designed for the venue.

Those musical instruments were actually a regular touring concert. After being stuffed in, there would be more audio equipment. In addition, the photography technology also had to pursue the film quality, and the live broadcast had to be broadcast.

In a week, we probably saw 3 to 4 venues. Time was tight and it was a special environment. The venues we could actually see were very limited. We originally thought of a bigger theater, but during the epidemic, we couldn’t show us the venues. After seeing all the limited venues, we chose the current Hsinchu Neiwan Grand Theater, which was also relatively difficult.

In fact, this theater has been converted into a restaurant. If you look at the pictures on the Internet, you can also see rows of tables, and even the smell of cooking at the concert scene. When the milk tea was singing "Should We Talk", sitting next to the old-fashioned folding chair was the restaurant refrigerator we covered with black cloth, and there were many drinks in it.

Liu Ruoying online in the theater of the concert

But the vibe of that retro theater was still there, and after evaluating it, we felt that we could make it feel the way we wanted, so I thought we could take a shot and take down the modern things and bring back the original retro theater.

The three rows of old audience chairs where the milk tea sat and sang were all carried from Taipei to Hsinchu. It was really difficult to borrow. After borrowing it, it was placed in that venue. In fact, it had to be combined with the lighting to avoid some staff, because about 3 meters behind the milk tea, there was a staff member who was typing on the keyboard to send lyrics and subtitles. In such a small venue, every type of work is a test.

This theater still retains the basic configuration of an old-fashioned theater, with a stage, a loft, and a box. According to these existing configurations, it can basically be imagined in which scenes the milk tea will sing.

If I just sing in one scene, I will feel a little tired, so in addition to the most intuitive scene of the main stage + movie screen, we designed the staircase area and the grandstand area on the second floor with the mood of singing different songs with milk tea, which is the box area of the old-fashioned theater in the past. The second floor has a higher perspective to see the movie screen.

We even thought about whether to have that projector replay the film, to cast it on a first-floor film screen, or move the projector to simulate the projection state, but it turned out that it could not be depicted realistically, so we might as well give up the idea.

According to the experience of previous concerts, after setting up a retro theater, we will habitually add a lot of elements to it, wanting to show it more richly, such as the use of this projector, such as whether there are any movies showing today outside the theater, ticket prices, or even the pictures of small vendors. However, Yang Gong kept reminding us to simplify and be simple, and these ideas were finally removed one by one.

Finally, the concert was scheduled for April 17th, and our staff were all on site at 9:00 in the morning to start preparations. Milk tea arrived at the scene around 10:00 and began to be groomed. Her agent ordered a drink for each of the 87 staff on site.

The on-site milk tea needs to take a lot of flat photos, because there is a need for MV, and some pictures need to be taken in advance. Due to time reasons, we didn’t even have a complete rehearsal before the opening, so we could only take milk tea and musicians in five different fields, dancing one by one.

Even five minutes before the show started, she suddenly said, "My son doesn’t know if he’s going to watch Live. He’s been wanting to hear me sing’Party Animals. ‘Can you print a copy of the lyrics for me?" After we finished the lyrics, we put them on because no one knew when she was going to sing live. The real start-to-finish performance is only the one during the live broadcast.

It could be seen at the scene that the milk tea and the state of the musicians were exactly the same as the video of the training room she posted on Weibo, and even the carpet on the ground was brought directly from the training room.

The music stand in front of the milk tea seat was also requested by her. In fact, there was a teleprompter at the scene, and the lyrics on her music stand were not necessary, and sometimes the music stand would block the face and not look good, but she said, "Just restore the appearance of the training room." The form of Live Recording is to restore the situation when we recorded live.

In fact, the form of the live broadcast did put a lot of pressure on the milk tea. We especially told her, "Sister, you don’t have to be afraid, just like how you feel in the training room."

So we didn’t mind the so-called "wear gang" in many previous performances. It was like before, the voice of the live director could only be heard by the artist, but this time we deliberately pushed the voice of the director Mai to let the whole world hear it, so that the audience could feel that this was the state of the live performance.

The nurse’s knee is injured, and it will be a little inconvenient to go up and down the stairs. We asked her, "This time when you walk, do you want to shoot some other places first?" She said, "Just follow me, and I can shoot wherever I go, it doesn’t matter." In fact, she just wanted to do something very real.

Including singing and singing, forgetting the words and stopping, or the nurse’s heartbeat is so fast that she wants to stop for a while and can sing after stabilization. These are all things that happen during the practice group. Maybe everyone is used to the format of the concert and thinks this is a mistake? In fact, it is not, this is the charm of Live Recording itself.

Liu Ruoying in an online concert

According to the regular concert process, it is essential to rehearse one night in advance. The night before, all the staff arranged in a row, and the artists asked their own questions; there was still some room for adjustment during the day the next day; the performance started at night. This live broadcast completely omitted this process, and there must be worries, but I have repeatedly told you that this is the state of everyone in the training room, and then the live broadcast will be broadcast. The more at ease we have, the more confidence we will have in milk tea.

In offline concerts, we can immediately sense the audience’s emotions from the audience’s voice, while online, we will understand it in stages. For example, bullet comments are actually very direct, but we can’t directly connect these messages to the artists, which will only make the milk sister feel that the amount of information is exploding, and even more uneasy.

There is still a difference between the text of bullet comments and the real emotional feedback on the spot. But from another perspective, online concerts are more like one-on-one conversations between artists and the audience through the camera, but they will have a more private feeling, which is completely different from the atmosphere of the concert scene.

At the end of the live broadcast that day, there was no so-called celebration banquet. Because during the epidemic, we couldn’t gather the crowd, everyone was doing "bird and beast scattering", and many staff had not slept for a few days. Later we found out that Milk Tea went to the studio with teachers Chen Jianqi and Huang Shijie, and the MV "Mom" was on the shelves the next day. The online concert "Accompany You" was really crazy.

postscript

Originally thought to be just a live concert, the result continued to ferment, and two MVs were put on the shelves + a recording album was released. Fans said, "This is a super after-sales service". What’s more surprising is that the "Accompany You" online concert and the future "Flying Day" tour concert will also have some "echoes", which is another Easter egg left by the milk tea to fans.

There was a special performance in a special period, and Liu Ruoying’s "Accompany You" online concert really made the market see more possibilities for online concerts. Looking back at the preparation process of the entire concert, there was not much deliberate design, there were no complicated interactive sessions, and there was no extra chat from the host. Only Milk Tea and her team presented a quiet or emotional performance for the audience.

Of course, online and offline performances cannot replace each other, and Liu Ruoying’s concert has supported the current production level of online performances. According to Zhong Qiquan, "The online concert of Milk Tea has received a good response from everyone, and it has indeed made more artists or agencies think about the possibility of such performances."

An online concert is more likely to be constantly excavated, the epidemic is not over, do you want to see an online concert of your favorite beans?

　　"The most delicious thing in the world is Qing Huan, and the spring breeze is not as good as you. Qin Shili’s heart is bright and bright, and the flowers bloom in that year. " Is this a seven-character poem? Haha, no. This seemingly beautiful "poem" is actually composed of the titles of four recent hit dramas. Recently, there has been a strange phenomenon in the TV drama circle: it has become a "poetry conference", and it seems difficult to call it a hit drama without a title of "seven-character poem"

　　Compared with the TV series that have been broadcast, several TV series to be broadcast are also named in the same way: dramas in the Republic of China include Begonia Through the Rain and Rouge, Life Meet as Before, Flowers Picking Up in a Ten-mile Foreign Palace, romance dramas in ancient costume include Flowers Are Flowing All over the Sky, Flowers Falling in the Palace in the Wrong Time, fairy drama "Sweet Honey Is as Heavy as Frost" and modern love drama "Ten Years of One Product is as Warm as a Word". The above types of TV dramas cover ancient and modern times, but just looking at the title of the drama, it is really impossible to tell whether it is a costume drama or a modern drama, a love drama or a martial arts drama.

　　Rename packaging

　　"Cloudy mountain fog cover" shows "network feeling"

　　Many of the current hit dramas are adapted from popular online novels, and a large number of online novels emphasize the aesthetic taste of "aestheticism" and "ethereal", forming the style of "cloud mountain fog cover". This directly affected the name of TV series. For example, the name of Zhao Liying’s new drama was changed from Biography of Ming Lan to Know? Do you know? It should be green, fat, red and thin, directly from Li Qingzhao’s words. Screenwriter Yu Fei bluntly said: "The purpose of naming these plays is not to let you understand what the play is about, but to convey to you a certain temperament, which comes from online novels and is often an advertisement."

　　Even if it is not a remake of online novels, some TV series titles are packaged into online novel-style names, giving viewers a "network feeling". The spring breeze is not as good as you in ten miles, which has been broadcast on Youku, is adapted from the novel Beijing, Beijing by writer Feng Tang. Compared with the straightforward title of the original, the title of the play really looks like an online novel. In the view of Nan Wang, a film critic, changing the title of awkward dramas into online novels can attract more post-80s and post-90s. These online novels accompany their adolescence, and the aesthetic language style affects young people’s aesthetics and their choice of TV dramas. Wen Rumin, a professor of Chinese Department in Peking University, even hit the nail on the head: "In the final analysis, the names of these very special TV dramas are determined by the consumer groups subdivided by the online novel market."

　　Attracting the audience, especially the young audience, has become the top priority of the film. Recently, it was broadcasted by Oriental TV and Jiangsu Satellite TV, and its previous name was "Da Yi Qin Shang". Regarding the name change, Zhao Yi, the chief producer of the play, explained: "On the one hand, considering the market, we want to tell stories to the audience in a fresh way, and" Da Yi Qin Shang "is a story of Shaanxi at first glance, which may affect the young audience’s desire to watch; On the other hand, I want to make a contrast, so that the story with texture and weight can be told in a different way, and I don’t want everyone to be limited when they see the title of the play. "

　　Fortunately, the name "Full Moon Blossoms That Year" is quite consistent with the plot. The process of renaming is collective creation, and everyone makes comments one by one. Sun Li, who plays Zhou Ying, mentioned "flowers bloom and the moon is full", because the most classic scene in the play in which Zhou Ying and her husband Wu Pin are constantly flashed back is that they are deeply in love under the moonlight, and Wu hires a paper-cut crescent to "make up" the broken moon into a full moon. After the name change, director Ding Hei also specially filmed a flashback in the end as the main trailer of the play.

　　copy mechanically

　　The title of the name group drama is "Never Tired of Destroying Poetry"

　　In domestic film and television circles, in recent years, there has been a practice of directly combining the names of the plays into the titles of the plays, such as "Lu Yao knows Ma Li" and "Why Shengxiao Mo". However, this kind of naming method can be called the peak of "tireless destruction of poetry", which is an urban emotional drama "The most delicious taste in the world is Qing Huan" recently broadcast on Hunan Satellite TV.

　　The name of this drama is taken from Su Shi, a great writer in the Northern Song Dynasty, who wrote "Huanxisha Traveling to Nanshan from Uncle Liu Qianshu in Sizhou", and "The taste in the world is a clear joy" is one of the famous sentences. "Human", "Zhiwei" and "Qinghuan" in the names of TV dramas respectively represent the names of the three protagonists in the drama. The title of the play was changed from "You" to "Zhi", which fully showed that Chen Qiaoen’s "Qinghuan An" was the first hostess of the moon.

　　An idol drama of "Mary Su" has such an elegant title that many viewers are in distress. Meng Man, an associate professor at the School of History and Culture of Minzu University of China, believes that it is no problem to change "Youwei" to "Zhiwei", but this sentence shows the calm heart of people who put everything down in middle age. "When I see the title of this play, I will watch it in this way, but if I find that it doesn’t mean this, I will be very disgusted." She also said with a smile that this method of naming is actually an ignorance of China culture. "People in China name their children with meaning and affection, but normal people generally don’t name them ‘ Human ’ ‘ Zhiwei ’ , and ‘ Qinghuan ’ At most, it is the name that ancient fireworks women will use. "

　　It is often counterproductive to use the name of ancient poetry to pretend to be style. For example, the unreleased drama "Sweet honey is as heavy as frost" tells the love story of Jin Mi, the daughter of the goddess of flowers, and Xu Feng III, the son of the Emperor of Heaven, who have been reincarnated and watched for thousands of years. Meng Man said frankly that although the expression of ancient poetry is vague, there is still a conventional explanation of intention in the poems that have been passed down to this day. "Sweet honey" generally represents fruit, but the fruit may not be burnt to ashes. "If there is a general explanation of intention, I think it is ok, but if a completely unreasonable statement is used as the title of the play, it is a complete challenge to language aesthetics."

　　It’s hard to follow suit for a long time

　　Abuse of poetry exposes cultural shortcomings

　　The chain reaction of naming TV dramas after poems in the TV drama circle is mainly driven by the market. In the memory of producer Xiao Hu, this wave of TV dramas named after poems was driven by last year’s big IP drama Love O2O and to the sky kingdom at the beginning of this year. "After this popular style was successfully tested by the market, a large number of follow-up works quickly appeared, which showed congestion in a short period of time."

　　Routine is much used, and its own characteristics and memory points are inevitably submerged. Judging from the titles of the plays with the same style, the audience can’t tell what the theme of the TV series is, so aesthetic fatigue will soon occur. In the media’s view, the reason why these TV dramas insist on getting an antique-looking title is because they think it is an alternative viewing guarantee, and the audience will preset it in advance — — This is a drama with connotation. "In fact, judging from the plot, most of them are still ‘ Sell dog meat by hanging sheep’s head ’ 。” Therefore, Xiao Hu gave advice, "This kind of follow-up practice will not last long. The quality of TV series can not be determined by a poetic name, but the plot is the foundation to attract the audience."

　　To a deeper level, the abuse of poetry to name TV dramas just exposes cultural shortcomings. Cui Hong, a columnist, pointed out that some people like things that are semi-impassable, and they equate reading impassability with reading incomprehension, thinking that they are clever and literate, so they are attracted. She took the drama "Sweet Honey as Heavy as Frost" as an example. "Seven words, including agarwood, ember and frost, suggest the content of ancient style. In fact, the real agarwood is gray after burning. Where is the beauty? Of course, it is also necessary to move closer to the direction of culture to directly swear words. " However, she also believes that in the long run, the audience will grow, and it has gradually become history for "small fresh meat" to brush its face and brush out the high box office. How far can semi-impassable works go?

　　In fact, any good title of a play or even the title of a book can fit in with the plot of the story, and it doesn’t need to be so complicated. Media NPC Nan said: "The titles of these plays, Shiro Visiting Mother, Farewell My Concubine and Drunkenness of the Imperial Lady, although only four words, have both the romantic atmosphere of literati and the classical cultural accomplishment, and there is no concept of playing, and there is no hard work. Also, we are familiar with the names such as "Beijingers in new york" and "Wenzhou Family". Looking at the names of TV dramas, we know what is said in general, which is straightforward and straightforward. "