If you ask, what is the next trend in the new energy market? There is no doubt that the PHEV market.
According to the data of the Passenger Association, in 2022, the year-on-year growth rate of the entire PHEV market was 160.5%, much higher than the 74.2% of BEV pure electric models; by the first half of this year, the cumulative sales growth of PHEV models in the new energy market was still 97.9% year-on-year, still much higher than the 19.8% year-on-year growth rate of BEV models.
It can be seen that under the accelerated penetration of new energy, the B-class sedan market next year can only go upstream by grasping the trend. The new Accord launched e: PHEV to meet the future market transformation when it was replaced this year, and used hot sales to prove this point. The new Accord sold 17,257 units in November, which is already the new Accord’s sales volume for two consecutive months to break through 17,000 units, ranking first in the B-class sedan market.
Sprint monthly sales 20,000 vehicles situation, technology accumulation + brand accumulation is recognized
The new Accord has continued to rise since the third quarter of this year. 15,338 hot-selling vehicles in September, 17,789 hot-selling vehicles in October, 17,257 hot-selling vehicles again in November, and constantly approaching the monthly sales of 20,000 vehicles. After the Guangzhou Auto Show in November, the author saw the new Accord surrounded by water at the GAC Honda booth. In addition, the current end point discount of the new Accord is still very awesome. I believe that the sales volume in the last December can continue to be maintained at the level of nearly 20,000 vehicles.
The recent hot sales of the new Accord are inseparable from the technical assets and brand equity accumulated by Accord for many years, which gives the new Accord a greater impetus in the process of new energy transformation.
First of all, in the technical level, Accord has been known as Honda technology master, this time the launch of the plug-in hybrid version of the new Accord e: PHEV, equipped with the fourth generation of i-MMD plug-in hybrid technology, is based on i-MMD hybrid technology comprehensive evolution, to know i-MMD dual motor hybrid, created the "electric drive hybrid" technology trend, the cumulative sales in the global range has exceeded 4.50 million vehicles, from the ninth generation of Accord so far, the cumulative sales of more than 500,000 vehicles, and Accord hybrid in the domestic cumulative sales also exceeded 200,000 vehicles, harvested a very good user reputation. Therefore, when Accord launched the plug-in hybrid version, it inherited the world-renowned technical assets of i-MMD and the word-of-mouth assets of domestic users. The arrival of the new Accord e: PHEV made it easier for users to accept, and it was natural to sell well.
Looking at the B-class sedan market, there are not many models with such deep technical assets and plug-in hybrid systems, and there are no more than 10 models of joint venture B-class plug-in hybrid sedans on the market. The new Accord e: PHEV can be said to have quickly occupied the dominant position in this segment, and in the new energy competition next year, it can also grasp considerable advantages and initiatives in advance.
Returning to the Accord brand itself, Accord’s global sales exceed 22 million vehicles, entering the Chinese market for more than 20 years, the cumulative sales have also exceeded 320 vehicles, and it has accumulated a very good reputation from many aspects.
The "laws" of many industries are started by Accord, such as: four-in-one special sales service, 4S shop as we consumers often say; and the vertical replacement of the whole vehicle and the warranty policy of "three years and 100,000 kilometers of the whole vehicle". Not only that, Accord also has the recognized high quality and high value retention rate. In the past four years, it has won the first four years of J.D. Power IQS China new car quality research, reliable and trustworthy, and it is well-known; Accord also tops the charts of major value retention rates all year round. In this year’s J.D. Power China Auto Value Retention Rate Billboard, Accord won the first place in the B-class car market with a three-year value retention rate of 61.7%, which is called a value preservation artifact.
And these word-of-mouth and quality, in the new energy transformation of the Accord brand, can bring users a stronger sense of trust, which is also one of the important reasons why the new Accord has been selling well recently.
The fourth-generation i-MMD PHEV has power and no power, and its technical advantages have contributed to hot sales
There is no shortage of plug-in hybrid models on the market, but excellent products. The reason why the new Accord is selling well is that it is at the forefront of new energy trends and has developed its own technological advantages.
Technically, the fourth-generation i-MMD plug-in hybrid system equipped with the new Accord e: PHEV adopts a 2.0L direct injection Atkinson engine with 41% thermal efficiency; the E-CVT gearbox adopts a parallel shaft structure to achieve double improvement in speed and torque; PCU power Control Unit and IPU intelligent power unit have achieved miniaturization and high power. This system is a representative of the current "electric drive hybrid" technology route. It is driven by a motor at low speed, the engine mainly generates electricity, and is directly driven by the engine at high speed. It combines the most efficient working range of motor drive and engine drive, and is equipped with a new temperature control system, which truly achieves "no power, fast and stable", solving the pain point of many plug-in hybrids "losing power and a bug".
For example, many consumers are worried about the high fuel consumption of plug-in hybrid models. With the combination of high-efficiency engine and motor drive, the new Accord e: PHEV’s fuel consumption is as low as 4.0L/100km, and the comprehensive battery life can exceed 1000 kilometers. If you think that’s just theoretical data, then in fact, professional media have actually measured the fuel consumption of power loss, and the lowest fuel consumption can reach 3.4L/100km. Some media even drove the new Accord e: PHEV to cross the Taklamakan Desert with a total distance of 1012 kilometers, and the measured comprehensive fuel consumption is only 3.8L/100km.
Secondly, the eternal topic of the new energy industry: winter battery life. In this regard, there is no need to worry at all. The new Accord e: PHEV is equipped with a 17.7kWh battery, which can provide a pure electric battery life of 106km under NEDC conditions, and adopts a new temperature control system, which can ensure the stable performance of the battery in the environment of minus 35 degrees to plus 49 degrees. In Harbin, where the temperature is 8 degrees, the pure electric battery life rate exceeds 80%.
In terms of driving performance, the new Accord e: PHEV also continues Honda’s unique driving control advantages. The E-CVT gearbox features a parallel axis structure, with a peak torque of 335N · m and a measured 0-100km/h of 7.3 seconds. Even in the case of power loss, it only takes 7.4 seconds. Whether there is power or no power, it is a dragon, and it is also equipped with MMS motion management system and ADS OurHours adaptive shock absorption system. From body control to power output, it can give you the most Honda-style driving pleasure.
The high-efficiency power system brings consumers ultra-low car costs. If you use pure electricity for daily travel in the city, the 17.7kWh battery will cost only 8 cents per kilometer according to the slow charge price of 0.5 yuan/kWh. Of course, it is completely no problem to use the new Accord e: PHEV as a hybrid car. According to the power loss of 4.0L/100km, the fuel consumption per kilometer is only about 30 cents.
With excellent product power, the new Accord e: PHEV also shouted the same price of oil and electricity at 225,800 yuan, which is lower than the price of some versions of the gasoline version. At the same time, it can enjoy the national new energy preferential policies, and the purchase tax is exempted nationwide. Green cards and unlimited travel (except Beijing and Shanghai) save a lot of hidden costs for consumers. It is the best choice for rational car purchases at present.
Therefore, the price of the new Accord e: PHEV is very sincere, and the cost of the car is close to that of a pure electric vehicle. It has the driving pleasure of Honda, and it can also rely on charging piles for fuel and electricity. Such a model is undoubtedly the best solution in the current new energy era.
Safety is the greatest luxury, and the new Accord shows its sincerity by leapfrogging the benchmark
In the new energy era, safety is the greatest luxury and sincerity. The new Accord uses a safety benchmark beyond the level to demonstrate the benchmark safety strength of the new energy era.
In terms of passive safety, this generation of products is based on the new architecture of Honda Architecture. The body is made of a large amount of thermoformed steel with a tensile strength of more than 1500Mpa, accounting for up to 8.8%, which is used in A/B columns/thresholds; high-strength steel accounts for up to 53.5%. At the same time, 10 airbags and pedestrian protection systems are also standard in the whole system. It is important to know that most models in the same class are equipped with 6-8 airbags as standard, and the safety benchmark of the new Accord has far exceeded that of the same class.
In active safety, the new Accord is equipped with the Honda SENSING 360 safety super-sensing system, which is different from the new power. The new Accord focuses more on using technology to shape safety. This system is equipped with highly sincere hardware: 12 ultrasonic radars, 5 millimeter-wave radars, and 8 external cameras, which can achieve higher-level driving assistance. The newly added FCTW Passing Prophet and LCCM lane change guard eliminate the risk of blind spots at intersections and lane changes. There are also BSI blind spot monitoring system and LWC blind spot display system, which can effectively improve the user’s driving safety. But at the same time, the new Accord can also achieve many high-end driving auxiliary features, such as ALCA lane change intelligent driving, just dial the turn signal lever can complete the automatic lane change, can also be realized in the case of no lane line automatic follow, automatic parking and so on.
Sometimes consumers also need to look at the trend of the times to find the hottest models in the current trend, in order to enjoy the benefits of new technology iteration, the new Accord accurately grasps the trend of the outbreak of the PHEV market, whether it is the present or the future, is an important driving force for hot sales.
