BEIJING, Feb. 12 (Reporter Wu Tao) "The red envelope is so big, I want to try it."
It has become a "New Year custom" for Internet companies to give out red envelopes during the Spring Festival. Alipay is divided into 500 million in Five Blessingg, 1 billion in today’s headlines, 2 billion in Tik Tok, 2.1 billion in Aauto Quicker, 2.2 billion in Baidu, and 2.8 billion in Pinduoduo. Just a few Internet "big factories", giving out red envelopes during the Spring Festival exceeded 10 billion yuan. How much did you rob?
Grab a dime, and some can’t withdraw cash.
"I won 0.16 yuan", "I got 1.58 yuan", "I grabbed 0.08 yuan, which was a new height" and "I was proud to bask in it after grabbing more than three yuan. What’s so proud of?" "I accidentally participated in tens of billions of big projects and finally got a piece of five."
Some red envelopes are small enough to be counted as "points". Photo courtesy of netizens
"I robbed the coupon and reduced the 15 yuan by 299 yuan. Isn’t this the usual discount?" "It’s hundreds of millions to grab a red envelope, but it’s like an egg hitting the Yangtze River and inviting people all over the country to drink egg drop soup." For example, Five Blessingg is divided into 500 million yuan, but over 300 million people have gathered together. In this way, each person is divided into more than one yuan on average.
Some netizens commented. Screenshot of a social platform
In addition, you can’t withdraw the money if you want. Many platforms stipulate that you can’t withdraw the money below 1 yuan. "But I only robbed 0.16 yuan, which is equivalent to robbing a loneliness?" "I only participate in Five Blessingg every year, because the money goes directly into Alipay, even if it is 1 point, it is safe."
The netizens have made a record of grabbing red envelopes, and they have robbed 4 yuan a lot. Photo courtesy of netizens
The money in many red envelopes must also be withdrawn within a limited time, and it will be invalid after expiration. Many netizens don’t take the trouble to withdraw cash, or the red envelopes are too small to be taken out at all. Therefore, I am afraid that only the enterprises themselves know how much they actually send out.
The red envelope is too small to withdraw cash. Photo courtesy of netizens
"Visiting, singing and answering questions", you can’t grab a red envelope without a talent.
Although the share is small, there are only a few people who "grab the red envelope for fun, and I really need the money for the New Year", and the battle for grabbing the red envelope has been lengthened this year. It turned out that the lottery was held on New Year’s Eve, but this year some red envelope activities continued until the sixth day of the Lunar New Year.
For example, some platforms have released a red envelope, which supports video for the first time. Users can create online homes, record videos, send red envelopes, invite friends and relatives to collect them, pass on New Year greetings, or visit other homes to ask for red envelopes.
K song red envelope. Photo courtesy of netizens
There are also team red envelopes, answering red envelopes, and karaoke red envelopes. Take the K-song red envelope as an example. When grabbing a red envelope, you need to sing, and you can only get it if you sing correctly. Some analysts pointed out that for Internet companies, the centralized competition in the Spring Festival can be avoided from being too homogeneous, which increases the interactivity and interest.
It is worth noting that when Internet giants are frantically "throwing money", WeChat, the originator of red envelopes, has taken a different approach, going further and further on the cover of red envelopes, and everything can "sell skin", and red envelopes are no exception.
Unlike last year, this year’s WeChat red envelope cover is conditionally open to individuals, and the price has also dropped to 1 yuan/piece. In 2020, the cover of red envelopes will only be customized for enterprises and some institutions, and the price will be 10 yuan/piece, with a minimum order of 100.
Wechat has a rainy expression in the Spring Festival, and there is still a chance to appear a blind box containing the cover of the tenth anniversary red envelope of WeChat, limited to 10,000 copies. Users who have been drawn can leave messages in the background of "WeChat School". As of 12: 00 noon on February 12th, the first 20 users who have left messages have the opportunity to get exclusive red envelopes of 66.66 yuan (real red envelopes, not red envelope covers).
"With the WeChat to send more than 1,000 yuan, I got the red envelope? I don’t know what other Internet companies that send billions of dollars think after reading it? " Some netizens said, "Is it a wave of people who collect red envelope covers now and those who originally collected crisp noodles?"
Grab red envelopes and withdraw cash to pay attention to these things.
This Spring Festival, we should pay attention to safety when grabbing red envelopes in the WeChat group. "WeChat has added a dynamic expression, and the screen is full of firecrackers and bombs. I am really afraid that any group will suddenly send a fake red envelope." It can be said that flicker and red envelopes take off, and safety should always be kept in mind.
Meng Huixin, an analyst at the Legal Rights Department of the Research Center for E-Commerce, said that there are various ways to play red envelopes. When users play red envelopes, they should pay attention to the source of red envelopes, mainly because the red envelopes with Trojan horses are more technical and hidden, such as red envelopes that need to input payee information, AA red envelopes, red envelopes that need to enter passwords, and red envelopes that share links.
Pay attention to safety when presenting red envelopes. It is understood that at present, many accounts are bound to sensitive information such as the user’s real name, mobile phone number and bank card. Even new users need to enter this information when presenting red envelopes.
I would like to remind you that when presenting red envelopes on some unknown platforms, don’t be greedy and cheap, and don’t enter some personal sensitive information such as name, bank card and telephone number to prevent being deceived.
Meng Huixin said that in addition to users’ vigilance, when the platform engages in the Spring Festival red envelope activities, it must do a good job in data information protection measures to avoid user information leakage. (End)