(Text/Xie Hongjuan Editor/Ma Yuanyuan) "The commercial war in the novel is illegal and vicious, but the commercial war in reality is reasonable but sick. "Some netizens commented on the phenomenon of old-fashioned domestic products out of the circle after the" Hua Xizi "incident.
Recently, influenced by the "Hua Xizi" incident, many old-fashioned domestic products have re-entered the consumer’s perspective, among which the "picking up boxes" bee flower is the most famous. From September 12 to 13, the bee flower boarded the hot search in Weibo for many times, and the entries included "bee flower business war" and "bee flower production capacity is tight and out of stock".
The incident originated from the fact that Bee Flower put three 79 yuan care packages on the shelves after the "Flower West Son" incident, because the full weight of five and a half pounds and the setting of picking up boxes and selling badly matched the ideal image of domestic products in the minds of most netizens: cheap big bowls, and still worked hard.
With the support of consumers, the bee flower has ushered in a highlight moment. On September 13th, the official announcement of Bee Flower was that it was out of stock because the production capacity could not keep up with the current situation. I hope everyone will pay attention to more domestic brands.
Not only the bee flower, but lotus gourmet powder, an old Chinese product registered in Henan and established in 1998, which focuses on the research, development, production and sales of condiments and healthy foods, was put on the 79 yuan set meal on the morning of September 13th. In addition, Kong Fengchun, Dai Chunlin and Xie Fuchun also advertised one after another, which attracted the attention of netizens.
At the same time, some established domestic products strengthen interaction on social platforms. According to incomplete statistics, the official numbers of platforms such as Jingxin, Baiyu Toothpaste, Beishute, Shanghai Sulphur Soap, Lotus, Frog Prince, Xizhilang, and Melatonin have left messages in the bee flower comment area, thus being seen by consumers.
On the social platform, some netizens said that they placed an order for the support of old-fashioned domestic products, saying that "this splash of wealth has been completed".
But not every domestic product can pick up this splash of wealth. Some consumers told Observer. com, "The reason for ordering a bee flower suit is to support the feelings of domestic products on the one hand, and the bee flower is really easy to use on the other hand, and there is no administrative punishment information for 38 years since its establishment.
According to the enterprise survey data, Shanghai Bee Flower Commodity Co., Ltd., an affiliated company of Bee Flower, was established in August 1985. The legal representative is Gu Jinwen, with a registered capital of 32.8 million RMB, and Gu Jinwen and Gu Ranfeng hold 90% and 10% shares respectively.
Since its establishment, Bee Flower Company has applied for more than 110 patents, most of which were invented by Gu Jinwen, the founder, and the patent contents were related to product research and development. For example, the patent "A silicone-free rinse-free conditioner containing light oil and its preparation method" used light oil instead of silicone oil, which can make the rinse-free conditioner fresh, comfortable, greasy and make the hair have obvious luster.
Insiders said, "The Huaxizi incident only won the popularity of old-fashioned domestic products, but how far it can go still depends on the strength of the products. The bee flower is like this, as are other old-fashioned domestic products. "
This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.
