标签： 上海花千坊会所

tariff

Tax information:

definition

Tariff refers to a kind of tax levied by a country’s customs on imported and exported goods passing through its customs territory according to the laws of that country. Tariff is generally a high-level tax at the designated tax rate by the highest administrative unit in all countries. For countries with developed foreign trade, tariff is often the main income of national tax and even national finance. The government can impose tariffs on imported and exported goods, but import tariffs are the most important and the main trade measures.

levy

The basis of tariff collection is the customs value. The cif price of imported goods based on the transaction value approved by the customs is the customs duty paid price; For export goods, the duty-paid price shall be the FOB price of the goods sold abroad minus the export tax, and the price determined after customs examination. Namely:

Customs value = transaction value approved by the customs as the base-CIF price;

Duty paid price = [(export goods sales+offshore price)-export tax] → customs examination and approval.

The formula for calculating the tariff payable is: tax payable = customs value × applicable tax rate.

characteristic

(1) Tariff is the tax levied by the customs established by the government on the imported export commodities when they pass through the customs territory of a country.

(2) Tariffs are mandatory.

(3) Tariffs are free of charge.

(4) Tariffs are predetermined.

function

1, safeguard national sovereignty and economic interests.

2. Protect and promote the development of domestic industrial and agricultural production.

3, adjust the national economy and foreign trade.

4. Raise national fiscal revenue

tax regulations

Customs tariff, also known as customs tariff, refers to a country’s regulations on levying tariffs on imported goods and a list of systematically classifying imported taxable goods and duty-free goods. It is the basis of customs tax collection and the concrete embodiment of a country’s tariff policy.

From the content point of view, the customs tariff generally includes two parts: first, the rules, regulations and explanations of customs tariff collection; The second is the tariff rate table. The tariff rate table consists of tariff code, commodity name, customs rate and other columns.

Tax payment method:

The usual customs duty payment method is that the customs that accepts the declaration of the customs clearance procedures for the goods entering (leaving) the port calculates the applicable customs duties one by one and fills out the customs payment form. After the taxpayer goes through the formalities of tax payment or transfer to the customs or designated bank, the customs (with the receipt of the bank) goes through the customs clearance procedures. The tax collection procedure comes first, and the customs clearance procedure comes last, which is conducive to timely warehousing of taxes and preventing tax arrears. Therefore, customs in all countries use this method as the basic tax payment method.

China Short Video Development Report in 2023

[Abstract] In 2023, the short video industry in China entered a stage of deep development after rapid development and innovation. The supporting industrial chain of the whole industry tends to be mature, and the emerging forms such as network micro-short dramas are growing explosively. The deepening of vertical segmentation has promoted the popularity of short videos of cultural tourism, and the improvement of live e-commerce has accelerated the commercialization process of short video industry. At the same time, after entering the stock maintenance, the competition in the short video industry has intensified, industry chaos has occurred frequently, and copyright infringement has become an urgent problem to be solved. Facing the future, the development of short video industry shows the trend of quality turning, national creation and social expansion, and short video will gradually become an important force in social construction.

[Keywords:] short video micro-short drama commercialization of the whole people

【 Chinese Library Classification Number 】 G206 【 Document Identification Code 】 a

【DOI】10.16619/j.cnki.rmltxsqy.2024.16.009

[Author Brief Introduction] Huang Chuxin, vice president, professor and doctoral supervisor of School of Journalism and Communication, China Academy of Social Sciences, secretary general and researcher of New Media Research Center, China Academy of Social Sciences. The research direction is new media communication and media integration. His major works include Evolution and Reconstruction: the Present Situation and Trend of IPTV Development in China, New Media: Micro-communication and Media Integration Development, and New Media: Integration and Development.

　

Hot Spots in Short Video Industry

In 2023, the short video industry in China entered a mature period and a deep development period from an outbreak period and a transition period on the basis of standardization of policy guidance, stabilization of market scale, maturity of content ecology and diversification of industrial structure. On the basis of the growth of user scale and the improvement of industrial chain, the mainstream media short videos are constantly innovating, and new forms such as network micro-short dramas are emerging. Short videos are gradually deepened in the vertical segmentation field and effectively combined with the cultural tourism industry to promote the wide spread of the city image. Under the multiple influences of policies, users and technologies, the commercialization process of short video industry is also accelerating.

The growth rate of user scale has slowed down, and the supporting industrial chain has matured. According to the 53rd Statistical Report on Internet Development in China issued by China Internet Network Information Center, as of December 2023, the number of online video users in China reached 1.067 billion, including 1.053 billion short video users, an increase of 41.45 million over the same period in 2022, accounting for 96.4% of the total netizens. [1] Although the scale of users has continued to grow, its growth rate has gradually slowed down, and the dividend of user growth has gradually subsided, and the industry has truly entered the era of stock competition. While the growth of user scale is slowing down, the stickiness of short video users is increasing. In 2023, the average daily usage time of short video will reach 151 minutes, especially the head effect of short video application platforms, with Tik Tok and Aauto Quicker accounting for 95.3% of the total share. [2] Short video platform provides rich content supply and diverse scene experiences for network users, thus promoting the continuous growth of network users and driving the expansion of the whole industry. According to the survey data of Mob Research Institute, the short video market scale was nearly 300 billion yuan in 2023. In the network audio-visual industry market covering content creation, network audio, network live broadcast and integrated video, the short video market accounted for 40.3%, and the market scale was 292.83 billion yuan. [3]

On the basis of expanding market scale, the supporting industrial chain of short video has gradually matured, covering upstream content production end, midstream platform publishing end and downstream user group terminals, forming a "production — Distribution — The industrial closed loop of consumption. At the upstream content production end, it mainly includes the head short video platform, mainstream media short video production, MCN(Multi-Channel Network) institutions, individual users and other multi-production entities. In November 2023, Tik Tok launched a video content payment test to explore a new content realization model; The WeChat video number also activated the content ecology through high-quality original content and recreational activities, and the monthly release number of head creators increased by 55.6%. [4] At the same time, the creators’ ecology of short video platforms is increasingly diversified. On the Tik Tok platform, the number of active talents continues to grow, and the proportion of pan-life talents has increased significantly. At the release end of the mid-stream platform, it mainly includes the head platforms such as Tik Tok, Aauto Quicker, and Bi Li, and there are also short video platforms with social media attributes such as the newly emerging WeChat video number. In the downstream user group terminal, China’s short video user group still shows a rapid growth trend. Among the people who have gained more than 1 million fans on Tik Tok platform in 2023, the account types are mostly life and entertainment, and the types of fan groups are constantly expanding. Multi-dimensional precipitation of users has become an important way for short video platforms to obtain traffic.[5] The integrity and maturity of the short video industry chain cannot be separated from the interaction and integration of upstream, midstream and downstream. In particular, MCN institutions are deeply involved in the production and distribution of short videos, UGC (user-generated content) and PGC (professional-generated content) are gradually integrated, PUGC (professional-user-generated content) is gradually layered, KOL (key opinion leader) model is innovated, the vertical segmentation of short video platforms is improved, and the industrial modules such as news information, social interaction and entertainment are expanded and opened, which makes short video platforms gradually embedded into the social industrial structure in the form of media.

The mainstream value boutique creation, the network micro-short drama becomes the main position. Micro-short plays and short plays have emerged on short video platforms, and they have quickly become a new force in network audio-visual with their light weight, short period and people-friendly plot design. In 2023, the industry scale and development enthusiasm of micro-short plays increased rapidly, and the market of micro-short plays in China showed a hot trend, with all kinds of themes, creative subjects, user groups and industries around micro-short plays achieving a spurt growth. At the same time, with the continuous improvement of national policies and the participation of mainstream media, micro-short plays have moved from early entertainment to mainstream, and gradually developed in the direction of quality, specialization and systematization, becoming the main position of ecological construction of network content.

In terms of market scale, network miniseries show a rapid growth trend. According to the data of China Micro-short Drama Market Research Report from 2023 to 2024, the market size of China’s online micro-short drama was 37.39 billion yuan in 2023, up by 267.65% year-on-year, and it is expected to reach 100.68 billion yuan in 2027. In the third quarter of 2023, the official circulation of online micro-short drama reached 150, nearly twice the total in 2022. [6] According to the latest data from the Research Report on the Development of Internet Audiovisual in China (2024), there were 384 key online mini-dramas in 2023, more than double the number in 2022 (172). [7] Judging from the current market situation of miniseries, most miniseries in short video platforms revolve around themes such as crossing and love, and are mostly adapted from online literature, with centralized content themes. From the broadcasting platform of miniseries, Tik Tok and Aauto Quicker are in the leading position. In 2023, the average daily users of mini-dramas in Aauto Quicker were 270 million, and the cumulative broadcast volume of mini-dramas in the whole year was as high as 8.6 billion. At the same time, the "Xingmang Short Drama Plan" was launched; Tik Tok Platform has launched the "New Short Drama Plan" and other incentive projects for institutions and talents, creating an ecological environment for the production of short dramas, and driving short dramas has become an important way for short video platforms to increase revenue. In the profit model of miniseries, most miniseries are mainly divided into platforms.Followed by advertising placement, single episode payment and small program payment, e-commerce live broadcast, IP derivative sales and so on. [8] In addition to Tik Tok and Aauto Quicker, other online audio-visual platforms have also entered the mini-short drama market and launched support plans for mini-short dramas (such as "Ten Theater" launched by Tencent Video). From the user level of miniseries, the user stickiness of miniseries is in a period of rapid growth in 2023. According to the survey data, the proportion of users who often watch miniseries is as high as 39.9%, and 31.9% of them have paid for miniseries. [9]

Micro-short plays quickly became popular in the field of network audio-visual by virtue of their low input cost and attracting many users. In addition to Tik Tok, Aauto Quicker and other short video platforms, relevant state functional departments have also begun to give positive guidance to mini-dramas, and mainstream media have invested in the development, production and dissemination of mini-dramas. As early as 2022, the State Administration of Radio and Television set up a special program of "network miniseries" in the annual selection activity of excellent online audiovisual works, and in January 2024, it issued a creative plan of "traveling with miniseries", proposing to create and broadcast 100 miniseries with excellent themes in 2024, and promoting a group of entities to follow the popularity of miniseries [10], through "miniseries+" In the mainstream media, CCTV and CCTV planned to launch large-scale projects such as China Mini-short Drama Conference and China Mini-short Drama Festival, and Mango TV "Big Mang Project" launched many excellent mini-short dramas, among which "Aunt’s World New Year’s Eve" was broadcast on Hunan Satellite TV, with an average audience rating of 0.19%, ranking first among provincial satellite TV stations at the same time, further promoting the effective interaction between mini-short dramas and TV screens. After the mainstream media joined, the theme of online mini-dramas gradually moved from traditional entertainment and crossing to mainstream and boutique.Including the story of Gaobeidian, which reflects the theme of rural revitalization, the bone whistle of Hemudu, which was jointly developed by the Central Radio and Television General Station and Ningbo Radio and Television Group, and the secret between us, which is a city roaming TV series launched by Mango TV, etc., it shows that the theme content and theme range of miniseries have changed from traditional online literature to focusing on realistic themes, and then the realistic themes gradually occupy the mainstream, and the network miniseries are gradually moving towards a new development track of spreading mainstream values.

The vertical segmentation has gradually deepened, and the short video of the travel has continued to be popular. 2023 is a year of economic recovery and development after the smooth transition of epidemic prevention and control in COVID-19, and it is also a year of cultural tourism industry recovery and accelerated recovery in China. In March, 2023, the Ministry of Culture and Tourism issued the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Online Travel Market, proposing "to promote the digital marketing of online travel and support online travel operators to carry out online travel exhibition activities by using webcasting and short video platforms … … Promote new progress in rural revitalization, cultural and tourism integration, civilized tourism and tourism public services. " [11] Under the background of economic recovery, accelerated social mobility, increasing consumer confidence and increasingly frequent travel, China’s cultural tourism industry has shown new growth. Driven by the short video platform, the "Village Super" event in Guizhou helped the development of cultural tourism, the "special forces tourism" of college students helped Zibo barbecue become the top stream, Tianjin "Diving Uncle" took fire to Tianjin Lion Forest Bridge scenic spot, and "Southern Potato" ventured into Harbin, and other cultural tourism industries were presented, which quickly became a network landscape.

With the help of short video and other online audio-visual platforms, the cultural tourism industry presents the effect of interaction between offline experience and online experience. At the same time, the technology empowerment of "5G+smart cultural tourism" has effectively promoted online consumption, rural consumption and scene expansion. For example, the Department of Culture and Tourism of Heilongjiang Province launched the small program "Play Longjiang with One Click" and actively explored the innovation of online travel forms. The Research Report on the Development of Internet Audio-visual in China (2024) shows that in 2023, 44.4% of Internet audio-visual users often watch short videos of tourism/scenery, which is 16.3 percentage points higher than that in 2022, and 27.9% of users "will travel somewhere because of watching short videos/live broadcasts". [12] With the help of policy guidance, industrial expansion, scene marketing, platform boosting and user participation, innovative travel modes such as short video platform, e-commerce platform and social media have accelerated development, effectively stimulating users’ willingness to travel. Tik Tok and Aauto Quicker have launched various programs to support cultural tourism creators. Through topic flow support, innovative marketing methods, shaping the image of city brands and network celebrities, attracting mainstream media and pushing authoritative information released by cultural tourism departments, they have gathered social multi-subjects, such as platforms, users, talents, cultural tourism enterprises and new government media, to jointly build an ecological system of cultural tourism content.

On this basis, many enterprises have also entered the cultural tourism industry through live broadcast with goods and "immersive" cultural tourism live broadcast. In July, 2023, New Oriental announced the development of cultural tourism and the establishment of cultural tourism company. Oriental selection live broadcast room promotes the rapid popularity of cultural travel mode on short video platform through topic participation, travel recommendation and live broadcast of talents. The layout of short video platform shows different emphases in the cultural tourism industry. For example, through the form of "topic+live broadcast", Tik Tok cooperates with cultural tourism institutions, scenic spots and hotels to attract users to purchase products and services on the Tik Tok platform; Aauto Quicker combines the market culture to create regional hotspots. According to the statistics in October 2023, the number of literary works created by Aauto Quicker increased by 42% year-on-year; Deeply cultivate young people’s preferences and combine multiple IP with cultural tourism, and the number of cultural tourism works increased by 64% year-on-year; Xiaohongshu aggregates young people through scene raiders to create an online "encyclopedia of cultural travel"; Wechat video number promotes product transformation through the combination of "live broadcast+private domain traffic". [13] Generally speaking, the combination of short video industry and cultural tourism industry has become a hot phenomenon in 2023, and different short video platforms are exploring new development models with their own superior resources, user groups and content resources.

Live e-commerce helps consumption, and the commercialization process of the platform is accelerated. After the COVID-19 epidemic, "short video+live broadcast" has become an important media way to stimulate consumption in society, and the commercialization process of short video platform has also been accelerated. According to the Research Report on the Development of Internet Audiovisual in China (2024), in 2023, 71.2% of internet users bought goods by watching short videos or live broadcasts, over 40% of them thought that short videos and live broadcasts had become their main consumption channels, and 53.7% of internet users often watched live broadcasts of e-commerce or live broadcasts with goods. [14] According to the data of Tik Tok platform, its popular live broadcast related products usually cover fast-moving consumer goods such as food and beverage, beauty, fresh food, etc. Among the popular live broadcast rooms, 43% live broadcast rooms belong to live broadcast with goods [15], which is closely related to live broadcast e-commerce. With the increasing penetration and driving force of short videos to various industries and industries in society, the diversification trend of live e-commerce has also become increasingly apparent. In 2023, there were more than 800 new four-level categories in Tik Tok platform. The vertical subdivision of categories expanded the diversified consumer demand of network users. The diversification of e-commerce products and the diversification of user demand formed a fit relationship, which jointly promoted the commercialization process of short video platforms.

At the same time, the business model and profit structure of short video platform are also influenced by relevant policies, user groups and digital technology. First of all, the development of live e-commerce industry and short video platform cannot be separated from the support of policies and regulations and effective supervision. In recent years, various relevant departments in China have issued a number of policies and regulations to regulate the live broadcast e-commerce, with a view to promoting the live broadcast e-commerce industry to gradually enter a standardized development stage. Secondly, the strong penetration effect of short video users has cultivated a large number of consumers for the commercial development of live e-commerce industry and short video platform. By the end of December 2023, the number of live e-commerce users in China has reached 597 million, accounting for 54.7% of the total netizens. [16] Live e-commerce has become one of the important channels for online users to buy goods. Finally, digital technology leads the live e-commerce industry to digital and intelligent transformation. The empowerment of technology is reflected in the whole process of live broadcast, such as AI algorithm price comparison before live broadcast, intelligent product selection, intelligent advertising, and AIGC (Generative Artificial Intelligence) to generate product selling point copy, etc. In live broadcast, AI digital people are used to realize live broadcast data visualization and real-time monitoring of product data, and after live broadcast, intelligent means are used to evaluate, analyze and feedback, predict product sales trends, and analyze consumer behavior. [17]

Under the influence of multiple factors such as policy guidance, user demand and technology empowerment, the commercialization of short video platforms has gradually accelerated, which has also promoted the innovative development of short video platforms and e-commerce platforms. In February, 2023, Aauto Quicker E-commerce put forward the development direction of "global operation", and put forward two aspects: content planting grassland with "short video+live broadcast" as the core and pan-shelf field with "search+mall" as the core. [18] In 2023, Tik Tok mainly focused on e-commerce and local life, and served the social life of the general public through short videos, live broadcasts to help farmers and other comprehensive formats. Through the "Chuanliu Plan", the barriers of live broadcast of talent distribution and independent live broadcast of brands were eliminated, and the integrated marketing innovation of "talent+brand+platform" was realized. At the same time, in the process of the short video industry from "two giants" to "two super-strong", the live e-commerce model of WeChat video number achieved remarkable results in 2023. The data shows that the live delivery scale of WeChat video number in 2023 increased significantly year-on-year, and the growth of GMV (total transaction amount) was nearly three times that of 2022, forming a business model of "e-commerce+advertising". [19] In addition, the traditional e-commerce platform has accelerated the effective integration with the short video industry.For example, in early 2024, the person in charge of content ecology in JD.COM said that 1 billion cash and 1 billion traffic would be used as rewards to implement the "creator incentive plan" to subsidize talents in 20 short video creation fields, such as 3C digital, household appliances and furniture, maternal and child, fashion and so on [20].

Difficulties and challenges faced by short video industry

In the process of communication mode expansion, industrial chain improvement and business model innovation, the short video industry in 2023 ushered in new development opportunities. With the mature and in-depth development stage, the short video industry is also facing multiple dilemmas in the systematic and diversified development. Faced with the transformation of social structure, diverse user needs and changeable market environment, the short video industry has some problems, such as intensified competition among multi-platform and seizing market share. At the same time, due to the development of AIGC, it is a general trend for intelligent technology to empower short video innovation, and the infringement and copyright chaos caused by technology application are increasingly prominent. On this basis, the national industry supervision policy on short videos has gradually tightened.

Competition for short video platforms has intensified. Compared with the development momentum of the two short video head platforms in Tik Tok and Aauto Quicker in the previous two years, commercial platforms such as WeChat video number and mainstream media platforms such as CCTV video have gradually matured, platforms such as Bili Bili and Xiaohongshu have gradually emerged by means of circle communication, and traditional network audio-visual platforms such as iQiyi and traditional e-commerce platforms such as JD.COM have laid out short video fields one after another. In 2023, the platform pattern of short video industry will show a development trend of "two super and more powerful". By virtue of their own content advantages, user advantages or technical advantages, various platforms strive for users, data and other resources through vertical segmentation, differentiated layout, mainstream focus, etc., thus forming a situation in which the competition among multi-parties of short video platforms is intensified.

According to Tencent’s financial report in the second quarter of 2023, users of WeChat video number use for more than 50 minutes a day, which is more than half of the main station in Tik Tok, and it is still growing rapidly. Based on the port advantage of WeChat video number, the number of users accumulated by WeChat gradually depends on the video number, which poses a certain challenge for short video platforms to tap the incremental groups of users in third-and fourth-tier cities and silver-aged users. At the same time, after years of development and accumulation, the traditional short video platform has gradually developed based on its content advantages. According to the data of enterprise research platform, nearly 30% of users in Tik Tok and 40% of users in Aauto Quicker think that the homogenization of short video content is more serious. Many Internet experts or short video bloggers have the situation of "making once and handling many times", that is, a content product is repeated, distributed and spread on different short video platforms for many times, and it is not changed according to the development and characteristics of the platforms. From the short video communication of mainstream media, news content and authoritative information of some mainstream media also exist the phenomenon of multi-platform distribution and communication. In the face of intensified competition in the industry environment, the production capacity of many MCN institutions is becoming increasingly weak, which leads to the homogenization tendency of content. It can be seen that from platforms, media, institutions to users, the multi-creative subjects in the short video content ecology are in a weak state in different degrees in the competition. In addition to the increasing content competition, the business development of multi-party entities has also entered the deep-water competition area. In 2023, the live broadcast e-commerce re-emerged, and the live broadcast e-commerce on platforms such as Tik Tok and Aauto Quicker accelerated their layout.Continue to exert strength in terms of talent, content, traffic, interaction and service. However, in this process, it also brings about some related problems, such as chaotic commodity prices, frequent quality problems, low prices on different platforms, too many live advertisements, mixed content, declining brand effect and reduced user experience.

The chaos in the short video industry is prominent. In recent years, with the vigorous development of short video, its comprehensive management has also achieved remarkable results. However, due to the intensified competition of short video platforms, there have been some problems in terms of information content, value orientation and business tendency. Due to the deviation of value orientation, some short video bloggers shoot and produce short videos by designing scenes, posing and faking, deliberately fabricating and other forms to attract traffic and gain users’ attention. Short videos such as "Give instant noodles to the hospitalized mother-in-law" at the end of 2023 and "Qin Lang lost her homework" at the beginning of 2024 have aroused widespread concern in different degrees. These false short videos have attracted public attention and discussion in a conflicting and dramatic way, which has affected the public’s correct judgment to some extent, challenged the bottom line of moral civilization, and even induced social contradictions, resulting in conflicts between social prejudice and public value cognition. With the rise of the live broadcast mode of short video platform, many vulgar and "marginal" contents have appeared one after another. For example, some bloggers adopt meaningless live broadcast forms such as "soft pornography", showing off their figure, exaggerating and showing off their wealth, and vulgar PK, engaging in the production and dissemination of bad content, and even touching the legal red line, which has seriously affected the content ecology and value orientation of short video platform.

In 2023, the relevant departments of the central government promoted the comprehensive management of the short video industry from many aspects such as laws and regulations, policy standards and industry supervision. In 2023, the Central Network Information Office launched a series of "Clear and Clear" special rectification actions, all of which focused on short videos, focusing on rectifying "spreading false information, displaying improper behaviors, spreading wrong ideas and other chaos": in March, focusing on short video platforms, cracking down on prominent problems such as rumors, counterfeiting and illegal profits; In July, the Notice on Strengthening the Management of Self-media was issued, clarifying the requirements of "standardizing the labeling of information sources" and "labeling fictitious content or controversial information"; In September and December, the chaos in the field of short video, such as the loss of value orientation and the frequent occurrence of bad content, was rectified. [21] On the whole, the short video industry has been on the track of paying equal attention to development and supervision. Due to the constant changes in digital technology, media forms and innovative subjects, the problems in the development of short video have become the key regulatory content of the network audio-visual industry, and the multiple supervision of the subject, platform and industry of short video is gradually improving.

Infringements occur frequently in the field of short videos. From the characteristics of infringement in the network audio-visual industry, short video infringement is more manifested as copyright infringement. Due to the quantification and fragmentation of short video content creation and the diversification of content creation subjects, it is difficult and controversial to define the copyright ownership of short video. At the same time, due to the weak awareness of rights protection of relevant subjects, an effective short video copyright protection mechanism has not really been formed, and short video copyright disputes occur frequently. How to promote the short video industry to form a good awareness of copyright protection and promote the formation of a scientific and effective rights protection system has a long way to go.

In the short video format, due to the use of intelligent algorithms, AI video generation and other means, a large number of TV dramas edited without permission, copying other users’ content, "secondary creation" and so on are increasing, and short video head bloggers’ works and popular film and television variety works have become the "hardest hit" for infringement. There are many forms of short video copyright infringement, including unauthorized publication of works without the permission of the copyright owner, adaptation of works without the permission of the copyright owner and profit from online communication. With the rise of Sora and other technical applications, the network audio-visual works generated by artificial intelligence will also pose a risk of infringement on the copyright of existing short video content. In view of the copyright infringement of short videos, the National Copyright Administration and other departments are also constantly cracking down on the chaos of infringement and piracy through industry supervision. In 2023, the National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Internet Information Office jointly launched the special campaign "Jianwang 2023" to crack down on online infringement and piracy, and proposed to strengthen the copyright protection of the whole chain of works with the focus on online videos, online news and audio books, and promote the establishment of a good network ecology; At the same time, we will carry out in-depth copyright supervision of key video websites (APP), focusing on rectifying short video infringement.

Prospect of short video development trend

The development of media ecology, the change of media pattern and the change of users’ needs all put forward new requirements for the development of short video. Especially in the process of deep media integration and the construction of all-media communication system, mainstream media and short video platforms compete and interact, and short video has also changed from extensive production to quality production and mainstream production. With the expansion of users’ media contact channels and the improvement of content production capacity, the popular creation and sharing of short videos has gradually become a trend. On this basis, short video will also move from media to industrialization, and integrate media logic and industrial logic into social construction, becoming an indispensable and important force for social development.

Boutique turn. With the change of users’ demand for online audio-visual content products, high-quality, high-quality and personalized content production has become the future direction of short video development. Short video provides a new path for the transformation and upgrading of the network audio-visual industry and becomes an important force for the deep integration of media. It is an inevitable trend for short video to turn into high-quality products, which is mainly manifested in the following three aspects: First, the short video industry will gradually shift from incremental market to stock market, which will promote Tik Tok, Aauto Quicker and other platforms to upgrade and optimize the traditional content structure, eliminate vulgar information and low-quality content, and create a new ecology of content production through comprehensive management of the industry; Second, mainstream media and online audio-visual platforms, such as CCTV, Sichuan Watch, Elephant News, Mango TV, iQiyi, Tencent and other platforms and clients, have provided users with high-quality, professional and high-quality content products; Third, network experts and "grassroots" creations are gradually becoming professional, and short videos are gradually moving from pan-entertainment to pan-knowledge, mainstreaming and value.

In recent years, the national radio, television and network audio-visual industries have innovatively implemented the short video "first screen first push" project, and the creation of short videos in the fields of excellent cultural heritage, theoretical propaganda and interpretation, series of theme propaganda, mainstream value communication and so on has become increasingly prosperous, and the production of short video masterpieces has gradually become the vane of the industry. In 2023, the Central Radio and Television General Station promoted the high-quality development of short videos with authoritative, objective, accurate and true comments, and built an evaluation system of short videos with the brand of "Elephant Dance Index", focusing on five aspects: content production level, information aggregation level, technology leading level, user service level and platform operation level, and accurately evaluating short videos’ ability in content originality and production quality, which also promoted other mainstream media and networks.

Popular creation. Relevant data show that in 2023, the average daily usage time of short videos reached 151 minutes, accounting for about one tenth of people’s daily life time. One of the important reasons for the continuous improvement of short video users’ stickiness lies in the continuous expansion of the field of short video content creation, from traditional pan-entertainment to pan-knowledge and pan-life, involving content and categories with multi-level needs such as people’s life, study and travel.

At present, users of short video platforms are no longer satisfied with watching and commenting, but are keen on creating and sharing as subjects. The empowerment of digital technology and the popularity of various production and sharing apps have greatly lowered the threshold for users to participate in short video creation. In the fragmented time and scene, users gradually changed from "brushing short videos" to "making short videos". At the same time, the professional creative groups of short videos are also expanding. The number of creators who benefit from short video creation has been growing steadily for many years, and the proportion of professional creators in the total number of creators has gradually increased, which has further promoted the creative enthusiasm of ordinary netizens. In this process, the decentralized feature of short video content creation has become increasingly prominent, and the enthusiasm of users to participate in creation has been continuously improved. Short video has become an important form for ordinary people to record their lives and express themselves [22], and will gradually build a network landscape created and shared by all people.

Socialization and expansion. At present, short video is no longer limited to a new media form or a new media platform, but has become a media ecosystem in which multiple elements such as media, media, technology and platform fully interact. As an emerging audio-visual communication format based on the mobile Internet scene, short video has become an important channel and means for the general public to receive information and carry out social communication. At the same time, the short video and the political, cultural, economic and other elements in the social system are widely interacted and integrated, and gradually developed into a competitive industry, and its value chain and innovation chain are continuously extended through network audio-visual to speed up its layout in diversified industries.

In the future, short video will gradually become an important driving force in the social industrial structure. Driven by digitalization and intelligence, it will gradually become the main engine of the audio-visual industry, and will be fully linked and integrated into the social system through media mode, immersion mode and embedded structure, and will be accurately connected with all aspects of politics, economy, culture and social life through data, audio-visual and services, so as to continuously empower social and economic development and promote the digital transformation of social industries. On the one hand, the short video platform will be deeply integrated into the localized life service of the city, and closely integrated with the lives of grassroots people through live broadcast and e-commerce, providing a new experience of "short video+service". On the other hand, the short video platform will meet the national strategy and social needs, actively serve the regional strategy, help rural revitalization, and provide innovative means and methods for agricultural products sales, rural spiritual civilization construction and grassroots cultural communication in the vast rural areas in the form of "short video+new farmers", "short video+helping agriculture" and "live broadcast+helping agriculture". At the same time, the modes of "short video+cultural tourism" and "live broadcast+cultural tourism" are deeply explored to provide media-driven and technology-driven for the cultural tourism industry through media.

(This paper is the phased achievement of the funding plan of "Dengfeng Plan" for discipline construction of China Academy of Social Sciences, with the project number: DF2023YS40).

annotate

[1][16] China Internet Network Information Center: "The 53rd Statistical Report on Internet Development in China", March 22, 2024, https://www.cnnic.net.cn/n4/2024/0322/c88-10964.html.

[2] [7] [9] [12] [14] The Research Report on the Development of Network Audiovisual in China (2024) was released in Rong, http://www.cnsa.cn/art/2024/3/28/art_1977_43660.html on March 28th, 2024.

[3]Mob Research Institute: Short Video Industry Research Report in 2023, https://www.mob.com/mobdata/report/178, June 30, 2023.

[4] Xinbang Research Institute: Xinbang Research Institute: Mid-year Development Report of 2023 WeChat Video Number, https://www.dydata.io/datastore/detail/2334569092851306496/, November 10, 2023.

[5][15] Flying Melon Data: Annual Report |2023 Short Video Live and E-commerce Ecological Report, January 31, 2024, https://www.feigua.cn/article/detail/811.html.

[6] Ai Media Consulting: "2023– Https://www.iimedia.cn/c400/97005.html, November 22, 2023, A Research Report on the Micro-short Drama Market in China in 2024.

[8] He Hongyuan: "Stephen Chow," Transformation "Miniature Plays", "21st century business herald", January 31, 2024, the 10th edition.

[10] State Administration of Radio and Television: Notice of the General Office of the State Administration of Radio and Television on Launching the Creative Plan of "Traveling with Miniature Plays", https://www.nrta.gov.cn/art/2024/1/12/art_113_66599.html, January 12, 2024.

[11] Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of Online Tourism Market, March 24, 2023, https://www.gov.cn/zhengce/zhengceku/2023-03/28/content _ 5748755.htm.

[13] Xinbang Research Institute: "Xinbang Research Institute |2023 Annual Insight Report on Cultural Tourism", January 31, 2024, https://file.digitizing.com/eimg/uiages/20240112/1705041869784034.pdf.

[17] iResearch: "China Live E-commerce Industry Research Report in 2023", https://www.iresearch.com.cn/Detail/report?, February 29, 2024. id=4316&isfree=0。

[18] Li Kunkun: "Short video in 2023: overall acceleration of commercialization", December 29, 2023, http://www.cb.com.cn/index/show/zj/cv/cv135243241264.

[19] Zhang Yangyang: "The live broadcast GMV of WeChat video number will increase by 300% in 2023, and it is planned to do so in 2024", January 11, 2024, https://www.cls.cn/detail/1568485.

[20] "https://app.myzaker.com/news/article.php?, April 12, 2024", "JD.COM invested heavily, 1 billion incoming short videos". m=1712998732&pk=6618f9098e9f092d367fb51c。

[21] Wen Lijuan: "In 2023, the regulatory storm swept the short video industry — — Clean up the chaotic images such as wiping the yellow screen and posing, and purify the network audio-visual space, Rule of Law Daily, December 31, 2023, 1st edition.

[22] Chang Xiangping: "Short video accelerates digital transformation in many fields — — Interview with Zhu Yannan, Director of the Development Research Center of the State Administration of Radio and Television, China Press, Publication, Radio and Television, March 5, 2024, 6th edition.

Report on the Development of China’s Short Video in 2023

Huang Chuxin

Abstract: In 2023, China’s short video industry has entered a stage of deep development after rapid development and quality improvement innovation. The supporting indust rial chain of the whole industry tends to mature, new forms such as network micro-short dramas have shown explosive growth, the deepening of vertical segmentation fields has brought the popularity of short video of cultural travel, and the improvement of live e-commerce has also promoted the commercialization process of short video industry. Meanwhile, after entering the stock maintenance, the competition in the short video industry intensifies, the industry chaos become frequent, short video copyright infringement phenomenon has become an urgent problem to be solved. Facing the future, the development of short video industry also shows a hot trend of turning to quality, national creation and social expansion, and short video has gradually become an important force in social construction.

Keywords: short video, micro-short dramas, commercialization, popularization

Learn every day ｜ towering monument! Recall this great feat 85 years ago.

On the occasion of the 85th anniversary of the victory of the Red Army’s Long March, CCTV’s "Everyday Learning" specially combs the relevant important expositions of the Supreme Leader General Secretary and learns with you.

Facing the severe test of life and death, from October 1934 to October 1936, the first, second, fourth and 25th armies of the Red Army made a great long March. On the way to the Long March, the heroic Red Army fought bloody battles with Xiangjiang River, crossed Chishui River four times, skillfully crossed Jinsha River, crossed Dadu River, flew over Luding Bridge, fought Dushu Town and Yongkebao, fought in Wumeng Mountain, repelled millions of vicious pursuers, conquered the thin-air iceberg snow ridge, crossed the uninhabited swamp grassland, and drove 25,000 miles.

After the Long March of the main Red Army, the Red Army troops and guerrillas who stayed in the base areas clung to the people to persist in guerrilla warfare under extremely difficult conditions. The Red Army in Northwest China established the Shaanxi-Gansu revolutionary base area, and together with the Red 25th Army, which arrived in northern Shaanxi in advance, it broke the enemy’s heavy encirclement and suppression campaign, creating conditions for the CPC Central Committee to place the China revolutionary base camp in the northwest. The northeast anti-Japanese Coalition forces, the party organizations that insisted on working in the Kuomintang-ruled areas, and the forces led by the party all fought hard and made indelible contributions to the victory of the Long March.

During the long journey, Red Army soldiers fought more than 600 battles with the enemy, crossed nearly 100 rivers, climbed more than 40 high mountains and dangerous peaks, including more than 20 snow-capped mountains with an altitude of more than 4,000 meters, crossed the vast grassland known as the "death trap" and conquered the limit of human survival with tenacious will. The Long March’s long duration, large scale, long journey, sinister environment and fierce fighting are unique in the history of China, and extremely rare in the history of world wars and even the history of human civilization.

The Long March is a great expedition of ideals and beliefs. The victory of the Long March is the victory of the Communist Party of China (CPC) people’s ideals and the Communist Party of China (CPC) people’s beliefs. The victory of the Long March depended on the heroism and revolutionary spirit of the Red Army soldiers who overwhelmed all enemies and conquered all difficulties without being overwhelmed by any enemy.

The Long March is a great expedition to test the truth. The victory of the Long March made our party further realize that only by combining Marxism–Leninism’s basic principles with the concrete reality of the China revolution and independently solving the major problems of the China revolution can we lead the revolutionary cause to victory. The victory of the Long March has achieved unprecedented unity of the whole Party and the Red Army on the basis of pursuing and upholding the truth. Without this great ideological and political unity, the victory of China’s revolution would be impossible.

The Long March is a great expedition to awaken the people. The victory of the Long March publicized our party’s ideas, sowed the revolutionary fire, expanded the influence of the party and the Red Army, consolidated the flesh-and-blood ties between the party and the people, and made the party firmly rooted among the people. The victory of the Long March fully demonstrated the strength of the Communist Party of China (CPC)’s nature and purpose, and fully demonstrated that the Communist Party of China (CPC) must take root and blossom among the people, and must rely on the people to overcome difficulties and win victory.

The Long March is a great expedition to create a new bureau. The victory of the Long March not only preserved the revolutionary forces, but also enabled our party to find a new foothold for the survival and development of China’s revolutionary forces and a new starting point for the victory of China’s revolutionary cause. Starting from the end of the Long March, our party led the people of China to unfold a magnificent new picture of the China revolution. The victory of the Long March has enabled our party to take the Shaanxi-Gansu-Ningxia revolutionary base area as the center and promote the establishment and development of a large number of revolutionary base areas like mushrooms after rain. The revolutionary fire has gradually become a prairie fire in China, which has effectively promoted the arrival of a new revolutionary climax.

The spirit of the Great Long March is the spirit of putting the fundamental interests of the people of the whole country and the Chinese nation above everything else, strengthening the ideals and beliefs of the revolution, and firmly believing that the just cause will inevitably win; It is the spirit of saving the country and the people, not afraid of any difficulties and obstacles, and at all costs; Is to adhere to the spirit of independence, seeking truth from facts and proceeding from reality; It is the spirit of the overall situation, strict discipline and close unity; It is the spirit of relying on the people closely, living and dying together with the people, sharing weal and woe and working hard.

The spirit of the Great Long March is a vivid reflection of the revolutionary style of the Communist Party of China (CPC) people and the people’s army led by them, a concentrated display of the national character of the Chinese nation, and the highest embodiment of the national spirit with patriotism as the core.

The great Long March spirit, as an important part of the Communist Party of China (CPC) people’s red genes and spiritual genealogy, has been deeply integrated into the blood and soul of the Chinese nation, has become a rich nourishment of socialist core values, and has become a powerful spiritual driving force to inspire and inspire the people of China to constantly overcome difficulties and move from victory to victory.

To carry forward the spirit of the Great Long March and take today’s Long March road well, we must strengthen the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics, and strive for lofty ideals and beliefs. The victory of the Long March inspires us: there is faith in the heart and strength at the foot; Without unbreakable ideals and beliefs and strong support from lofty ideals and beliefs, it is unthinkable to win the Long March.

To carry forward the spirit of the Great Long March and take today’s Long March road well, we must strengthen Socialism with Chinese characteristics’s road confidence, theoretical confidence, institutional confidence and cultural confidence, and strive to win new victories in Socialism with Chinese characteristics’s great cause. The victory of the Long March enlightens us that only by mastering scientific theory can we grasp the correct direction of progress; Only based on reality and independently opening up the way forward can we continue to win.

To carry forward the spirit of the Great Long March and take today’s Long March road well, we must put the people in the highest position in our hearts, persist in doing everything for the people, rely on the people, and strive for a better life for the people. The victory of the Long March inspires us that the people have endless wisdom and strength. Only by always trusting the people, relying on them closely and fully mobilizing their enthusiasm, initiative and creativity can we unite the majestic power of unity.

To carry forward the spirit of the Great Long March and take today’s Long March road well, we must grasp the direction, take the overall situation as a whole, and make overall plans, and strive to achieve our overall task, overall layout and overall goal. The victory of the Long March enlightens us that a party must stand at the forefront of the times, closely follow the new historical characteristics, scientifically plan the overall situation, firmly grasp the strategic initiative, and unswervingly achieve our strategic goals.

To carry forward the spirit of the Great Long March and take today’s Long March road well, we must build a consolidated national defense and a strong army commensurate with China’s international status and national security and development interests, and strive to safeguard national security and world peace. The victory of the Long March inspires us that the people’s army is the support of the revolution and the hope of the nation, and the party’s absolute leadership over the army is the fundamental guarantee for the people’s army to win.

To carry forward the spirit of the Great Long March and take today’s Long March road well, we must strengthen the party’s leadership, adhere to the comprehensive and strict management of the party, and strive to promote the new great project of party building. The victory of the Long March enlightens us that the leadership of the Party is the fundamental guarantee for the success of the cause of the Party and the people.

(Central Radio and Television General Station CCTV Network)

＂Edge Walker＂ Exposed Special, Ren Xianqi Ren Dahua Regains Hong Kong Film Memories


1905 movie network news A few days ago, the Hong Kong film of Jianghu Brotherhood is being screened all over the country. As a Hong Kong-style Jianghu film, the film has been well received all the way, and has been praised by many audiences as the biggest surprise on the screen in April. The audience was deeply impressed by the rare setting of multiple undercover identities in the film. At the same time, the brotherly relationship between Ah Luo and Lin Yaochang also created another climax for the film. The lineup of "Big Wan Chai" also inspired the audience to shout "My old boys on the screen are back". A few days ago, the film released a special "Brotherly Love" to reveal the "refinement" of the old boys’ love for the audience.

"Marginal Walker" is directed by a famous director. It tells the story of the days before the handover in 1997, when conflicts between various forces intensified and violent incidents occurred frequently. At present, the gang leader Lin Yaochang (played) has entrusted the gang to his confidant A Luo (played). A Luo with multiple identities walks on the edge of black and white, and a riot control operation is quietly opening the prelude to anti-killing. Arrogant undercover A Luo will also face challenges from various forces one after another.


The reunion is still unfinished, and the old boys gather together to shake people’s hearts


The wish has been fulfilled, and the love on and off the stage is full – the newly exposed "Brotherly Love" special of "Edge Walker" satisfies the audience’s wish and call for "brotherly love will never be tired of watching enough", packs the colorful love in front of and behind the stage, and presents the audience with the laughter and warmth of the brothers behind the Jianghu film. The familiar partner and warm atmosphere stir the corners of the audience’s mouth one by one, making people reluctant to wake up from this deep-rooted story. In the bed-the-scene, "Arrogant Ah Luo" Ren Xianqi sometimes incarnates as "Ren San" to play tricks and laugh in front of good brothers, and sometimes fiddles with the strings to sing a brotherly song with his eldest brother Ren Dahua. Hilarious and warm are always around the old boys.


The exposure of the "Brotherly Love" special has given the audience a deeper understanding of the brotherhood in the film. "When we are together, it feels like we have grown up from a small time", such as the small-time acquaintance of the New Liansheng Brothers in "The Edge Walker", there is a mutual affection. The reunion of the century of Ren Xianqi, Ren Dahua,,,,, and others, which represents the collective memories of countless Hong Kong film fans, successfully spread this friendship from behind the scenes to the big screen. As Ren Xianqi said in the special: "You can reflect the actual emotions into this play without acting." The emotional investment and fit of the actors also successfully make the film present an emotional expression that directly hits the hearts of the audience.


The new upgrade of the original rivers and lakes, witnessing the national righteousness under the base color of the little people


In addition to the ultimate emotional shaping, "Borderline Walker" is also unambiguous in its concept and core expression. As an important core running through the film, brotherhood and lingering feelings of family and country are all important factors that move the audience. In the film, A Luo is in a chaotic and complex current situation, facing all sides with guns and arrows, and still adheres to the national justice. A Luo’s character breaks through the traditional sense of individual heroism, combines the honor and disgrace of the little person with the nation, enhances the spiritual character of the character, and also unquestionably displays the feelings of the little person’s family and country under the chaotic situation. The sincere national love touches the soft hearts of many viewers and brings the power to inspire the soul.


"Cool point, ignition point, tears point" As the reputation of the film continues to ferment, the viewing experience during the screening also makes many audiences affirm that it helps the recovery of the film market, and the strength highlights the energy of a good story. It is the biggest surprise on the screen in April and a must-see work of the year. As a rare work that shows national justice in the love of rivers and lakes, "Borderline Walker" focuses on the real background of the era, and shows the sincere dedication of "the little people of the times and the big heroes of the current situation" on the big screen. Whether it is the true description of the love between people or the feelings of people and the times, it is enough to move the audience, opening up a new pattern for the familiar Hong Kong films. Ren Dahua also couldn’t help but sigh in the special: "Hong Kong movies will definitely not die!"


The movie "Edge Walker" will be officially released nationwide on April 15.


Accused of being ＂gambling and lecherous＂ Guo Fucheng： What I do is what mature people do


Guo Fucheng responded to the negative news calmly, showing the style of a superstar.


　　China News Service, April 18, Guo Fucheng was recently reported by the Hong Kong media that he was "gambling and lustful". At the Singapore press conference yesterday, Guo Tianwang responded generously to negative reports. He said that what he did was what mature people did, and there was nothing that could not be made public, but for privacy, all he could do was pull up the curtains.


　　Yesterday, Guo Fucheng held a press conference to promote the "Dancing Forest True World Tour Concert" on May 30, Lianhe Zaobao reported. Guo Fucheng talked about the concert’s 450-degree rotating stage, elaborate costumes and how he worked out for the performance.


　　What’s more rare is that when the reporter asked about the recent Hong Kong media reports that he was "gambling" and "lecherous", an assistant suddenly grabbed the reporter’s hand and tried to block the so-called "sensitive" issue. Instead, Guo Fucheng showed generosity, not only did his face not change, but also responded generously to these negative reports.


　　Recently, Guo Fucheng was secretly photographed by the "Oriental Xindi" weekly magazine watching the live broadcast of horse racing naked at home, accused of being addicted to smoking and betting on horses, and was recently exposed to teasing flight attendants.


　　In this regard, Guo Fucheng said: "In the entertainment industry in Hong Kong, people like to pay attention to your every move and secretly take pictures of your life at home. I do what mature people do, I have my own space, there is no big secret that cannot be disclosed, and what I do at home is not a big deal. However, some bad Hong Kong media like to amplify some points and add their own imagination, just to stimulate sales. As an artist, I can only say helpless, like they see me walking around the house without clothes, which is fine, I am not a girl, but if I were a girl, they would be happier! The only thing I can do is to pull up the curtain."


　　Guo Fucheng, who has always been dedicated to his acting career, adopts a "random" mentality towards emotional affairs. "I have been in the entertainment industry for so many years, and now I still have many ideals. I don’t want to be distracted, I need to be 100% committed to my work, and I don’t want my life to change. I love my job, for example, I exercise all year for concerts, and I run every day despite the rain. I have no idea of starting a family now. Although my friends are married, I don’t envy them at all. They may like to have children, but I am not ready to be a husband or father. I want to be a good entertainer now."

Editor in charge: Sun Jie

The original Xu Jiayin was officially caught. He harvested 600 billion from the poor and more than 100 billion from the rich

Xu Jiayin was officially arrested, and his youngest son has been arrested. But his wife, Ding Yumei, had left Hong Kong three months ago.

It had to be said that Xu Jiayin was also very alert. His wife had been staying in Hong Kong and had not returned to the mainland. Three months ago, a rich man was detained by the border because of Xu Jiayin, so Ding Yumei immediately felt that something was wrong and left Hong Kong.

The whereabouts of Xu Jiayin’s eldest son, Xu Zhijian, are also unknown. Ding Yumei has Canadian citizenship, and Xu Zhijian also has Canadian permanent residency.

Skyworth’s founder Huang Hongsheng’s online bombardment of Xu Jiayin also resonated with many people. He directly blamed Xu Jiayin for being sorry for the country and the people, and openly hostile to the people.

Xu Jiayin is actually a "legend". He harvested 600 billion from the poor and more than 100 billion from the rich. Evergrande currently has a total of 2.30 trillion liabilities, of which 600 billion are contractual liabilities alone.

This is the 600 billion that Xu Jiayin harvested from the poor. The contract debt bought Hengda’s house, and then Hengda has not handed over the house to the buyer.

At the end of last year, a total of more than 700,000 houses were in arrears, and more than 120,000 were handed over in the first half of this year, which means that there should be 500,000 or 600,000 houses that have not been delivered.

These people all worked hard to save money to buy houses, but they were harvested by Xu Jiayin. Xu Jiayin relied on crazy football and charity in his early years, so that people all over China thought that Evergrande was rich and Xu Jiayin was rich. As a result, who would have thought that Xu Jiayin and Evergrande turned out to be empty shells.

In fact, the short-selling agency in the United States broke the problem of Evergrande in 2012, but it was bitten by Xu Jiayin. In the past ten years, every time there has been a negative thing about Evergrande, it has eventually become a rumor without exception.

So how did Xu Jiayin harvest so many poor people? Evergrande went public in 2009, and Evergrande spent 100 million to acquire the Guangzhou football team in the same year. After that, Xu Jiayin began to spend money on football. They stole a lot of international players, and at the same time bought a lot of high-priced foreign aid.

Evergrande football has begun to sweep the Chinese football world. With the name of Evergrande football, Evergrande real estate has also begun to attack cities and plunder land all over the country. In fact, those who have bought Evergrande houses know that Evergrande has many routines, including decoration coupons, electrical coupons, and even cash rebates. There are also double contracts, decoration loans, and so on.

To put it bluntly, there are various ways to avoid supervision. Doing so much is naturally to keep sales going. You know, around 2012, Evergrande actually took a lot of land at a very low cost. At that time, the prices of many third- and fourth-tier cities did not rise. If Evergrande develops well, it can definitely make money.

But in order to pursue scale, Xu Jiayin is crazy about high turnover. Because selling fast, you can have more money to get more land, get more land to sell more houses, and sell more houses to have more money. You think Xu Jiayin doesn’t know that this is bad, you think Xu Jiayin doesn’t know that disorderly expansion will lead to collapse. Now you know too much.

It is not enough to harvest the poor, Xu Jiayin also focuses on the rich. In 2009, Evergrande went public, and Xu Jiayin first tried the power of capital markets. At that time, Xu Jiayin successfully met bosses such as Zheng Yutong, Liu Luanxiong, and Zhang Songqiao. With the support of these powerful bosses in Hong Kong, Xu Jiayin’s career developed faster.

From 2012 to 2015, Xu Jiayin had a lot of cooperation with these bosses. In 2015, Xu Jiayin bought a total of more than 50 billion yuan in support from Hong Kong billionaires such as Zheng Yutong, Joseph Lau, and Zhang Songqiao. Evergrande’s land reserves skyrocketed.

In 2017, Xu Jiayin began an unprecedented harvest. Xu Jiayin took a total of 3 rounds of financing 130 billion that year. This 130 billion financing was funded by dozens of bosses. At that time, Xu Jiayin promised to return to class A share with Evergrande. If it cannot return to the A stock market, Evergrande will buy back all the shares in 2020.

At the same time, Xu Jiayin also promised performance and dividends in 2018, 2019 and 2020. Xu Jiayin’s means are also powerful, so many big shots gave 130 billion real money to Evergrande. At that time, they gave a very high valuation, reaching 400 billion.

The valuation of real estate companies has actually been very low. If you look at the four major real estate companies in Hong Kong, you will know that the basic market value is only about one-third of the net assets. The key Hong Kong real estate company’s debt ratio and cash flow are much healthier. If you compare it from this perspective, Evergrande’s market value at that time could not be 400 billion high.

But these rich people were fooled by Xu Jiayin. Everyone thought that Evergrande’s strength was in order. Even if the listing failed, they could still get a lot of dividends from Evergrande every year.

After taking this 130 billion of financing, Xu Jiayin began his own capital magic. The first step was to split Hengda Property to go public. Before going public, Hengda Property also got 23.50 billion strategic investment, with a valuation of more than 80 billion. In fact, the valuation of a property company is so high that it is unreasonable. But at that time everyone felt that Hengda Group was developing rapidly.

After Xu Jiayin smashed more than 20 billion, established Hengda Automobile, and then injected Hengda Automobile into Hengda Health to achieve backdoor listing. At the same time, Xu Jiayin used Hengda Automobile to get more than 20 billion in financing. After Xu Jiayin established Hengda RV Treasure and got 16.40 billion financing. At that time, Xu Jiayin also bet with investors to go public within 1 year.

Hengda property, Hengda car, Hengda RV treasure total investment of millions, basically Xu Jiayin Moments investment, such as Joseph Lau invested in Hengda property 4.50 billion, invested in Hengda car 3 billion. Zheng Yutong’s son Zheng Jiachun invested in Hengda property 500 million, invested in Hengda RV treasure 500 million. Xu Jiayin’s friend Ma Yun invested in Hengda football 1.20 billion, his Yunfeng fund invested in Hengda property 1.50 billion.

Xu Jiayin was indeed conscientious. Whether he had money or not, he treated them all equally, and they were all harvested by him together. Back then, Jia Yueting harvested the rich, while Xu Jiayin harvested the rich and the poor together.

Back then, Xu Jiayin wanted to start a car business, so he went to the United States to meet Jia Yueting. After the news of Evergrande’s investment in Jia Yueting came out, many people found it strange. The whole world knew that Jia Yueting was a liar, so why did Xu Jiayin still invest in him?

But who knew that Xu Jiayin and Jia Yueting were just the difference between a small liar and a big liar. Jia Yueting planned to run fast, but now that he was happy in the United States, the country would definitely not let Xu Jiayin become the second Jia Yueting.

Responsible editor:

LI submitted its papers in 2022： it lost 2.03 billion yuan, and its market share will double to 20% in 2023.

In the past 2022, China’s new energy vehicle market can be said to be surging. With the increasing penetration rate of new energy, the automobile market has become a scuffle. Independent, joint venture, luxury and new power brands have crossed their respective fiefs and encroached for market share. The boundary between fuel vehicles and new energy market has become increasingly blurred and the competition has become increasingly fierce. In addition, with the cancellation of state subsidies, superimposed economic expectations make consumers highly sensitive to prices, and the profit pressure of car companies is increasing. Especially for new power brands, it is a victory to minimize losses, and LI’s 2022 answer sheet can be said to be a staged victory.

A few days ago, LI released a financial report, showing that its revenue in the fourth quarter of last year was 17.65 billion yuan, making a single-quarter profit again, and its net profit reached 265 million yuan. Due to the unexpected revenue performance in the fourth quarter, LI rose more than 6% before the US stock market. However, in the face of increasingly fierce competition in the domestic new energy auto market, from the data of last year’s financial report, LI’s R&D, sales and other expenses increased by over 60% year-on-year, and its net loss increased to 2.03 billion yuan, more than six times higher than the 320 million yuan in 2021.

Revenue increased greatly and gross profit margin declined.

Last December, the ideal delivery volume exceeded 20,000, setting a new record for LI and China. Excellent sales volume is also reflected in the financial report data. LI turned losses into profits in the fourth quarter of last year, ending the loss trend of the previous three consecutive quarters, which, of course, is also the dream of the new domestic car-making forces. In addition, the annual revenue of 45.29 billion yuan also set a record for ideal revenue.

However, behind the excellent revenue performance, it is the decline in gross profit margin. In terms of gross profit margin, the gross profit margin of automobiles in LI in 2022 was 19.1%, while in 2021 it was 20.6%. Ideally, the decrease in gross profit margin of vehicles was mainly due to the loss of inventory preparation and purchasing commitment related to Li ONE models in 2022, which partially offset the higher vehicle profit margin delivered by the ideal L9 series from the third quarter of 2022.

Although it is slightly lower than itself, such gross profit margin still exists as a leader in the new energy market. For example, Weilai’s gross profit for bicycles in Q3 in 2022 is 16.4%, Tucki’s gross profit for bicycles in Q3 in 2022 is 11.6%, and Tesla’s gross profit for bicycles in 2022 is 28.5%.

Regarding the decline in gross profit margin, Li Tie, chief financial officer of LI, said that our gross profit margin is healthy. At present, most of the sales volume comes from L9 and L8, both of which are in the production climbing stage. It will take some time for our supply chain to complete the capacity climbing, and the gross profit margin and cost reduction will be announced in the next quarter. In the future, considering the monthly delivery of materials, the overall gross profit margin of our L series products will be around 25%.

In 2021, there was only ONE model of Li ONE in LI. In 2022, two models, L9 and L8, were delivered successively. At the beginning of this year, L7 was launched, and the introduction of three new cars undoubtedly further increased the investment in R&D. In this regard, LI believes that LI has always attached importance to the ratio of R&D investment to income, insisting that more than 10% of R&D investment is used to support the long-term self-developed technology development of enterprises.

Liu Qiang, an auto industry analyst, said that after the annual sales exceeded 100,000 vehicles, it was urgent for LI to further seize the market share and continue to improve the product layout, which also made its R&D investment only increase.

From the perspective of the whole year, the R&D expenditure in 2022 was 6.78 billion yuan, accounting for 15.0% of the annual expenditure, which doubled the R&D investment expenditure in 2021 and increased by 106.3% year-on-year. In terms of cost management, LI is as stingy as ever. LI’s sales, general and management expenses in the fourth quarter of 2022 were 1.63 billion yuan, accounting for 9.2% of the quarterly expenses, an increase of 44.8% compared with 1.13 billion yuan in the fourth quarter of 2021 and an increase of 8.1% compared with 1.51 billion yuan in the third quarter of 2022.

While new products are speeding up, LI continues to speed up the research and development of intelligent driving. Li Xiang said that LI plans to expand its navigation-assisted driving capability to urban scenes, and it is expected that in the fourth quarter of this year, the ideal AD Max will open the internal test of early bird users in NOA. In addition, LI plans to build a complete systematic capability in the field of artificial intelligence (software 2.0) by 2030.

Cui Dongshu believes that with the gradual popularization of expressway-assisted driving and the acceleration of urban-assisted driving, the market competition has also switched from functional popularization to interaction and user experience, and LI’s "make-up lessons" intelligently improved the delivery volume and finally made a profit.

The task this year is to grab the market.

Huge R&D investment has brought brand-new product matrix and technology, which also makes Li Xiang set new goals for LI:In 2023, LI will challenge the 20% market share of all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan.

Li Xiang said that in 2022, LI’s market share of 300,000-500,000 SUVs will be 9.5%, and our forecast for the market this year will probably be between 1.4 million and 1.5 million. Our requirement for ourselves is to double the market share. Based on this calculation, the ideal will hit the delivery target of 300,000 vehicles this year.

At the same time, Li would like to add that the market of 200,000-300,000 is relatively difficult for us, and we need to have a stronger scale effect before entering the price range of 200,000-300,000.

Li Xiang previously said on social media: "Without L8 Air and L7 Air, 25,000 vehicles/month will be guaranteed, and after Air starts to deliver, 30,000 vehicles/month will be guaranteed." At the conference call after the earnings report, Li wanted to reveal that the above-mentioned goals were to be achieved in the second quarter of this year.

LI said that the current sales volume of the ideal L7 will take some time to climb. As for the sales guidance in the first quarter, it is expected to include thousands of L7 vehicles, and more deliveries will mainly focus on L8 and L9. Although there are some orders for L7 Air models, the test drive has not yet entered the store, and many consumers will not place orders until after the test drive.

It is reported that the delivery volume of LI in January this year was 15,141 vehicles. After the L7 series and non-suspended versions of the Air were opened for delivery, the delivery volume of the L789 three vehicles should be stable at more than 20,000 vehicles. At the same time, facing the supply chain problem, LI said that with the gradual improvement of industrial maturity and upstream and downstream supply, he will maintain confidence in the supply of spare parts this year, and at the same time, he will further strengthen the perception and planning of supply strategy, risk management and cost management to actively respond to their potential supply challenges and risks.

According to LI’s financial report in 2022, LI’s ideal financial profit is classic and logical with its high gross profit of 20%, explosive strategy, efficient direct marketing system and extremely low proportion of marketing expenses.

And with the continuous investment in research and development, the new products and technologies it brings will also enter the harvest period in 2023, and its delivery data this year should also be very good. However, the ideal "big single product" strategy also has its limitations, the most obvious of which is the singleness of its product line. As the market rolls up, the first-Mover’s ideal is bound to face the challenges of many competitors. Whether consumers can maintain a continuous freshness and brand stickiness in the future will be more important than realizing profitability.

Steady development of live broadcast with goods to drive new consumption

Over the years, live broadcasts have grown from scratch, from barbaric growth to standardized development, from high-speed expansion to steady progress today. However, even if the live broadcast enters the second half, it is still an important direction for brands and businesses to find increments.

According to data from the Ministry of Commerce, from January to October this year, the national online retail sales reached 12.3 trillion yuan, up 11.2% year-on-year; Among them, from January to October, live broadcast sales exceeded 2.2 trillion yuan, up 58.9% year-on-year, accounting for 18.1% of online retail sales, driving the net to grow by 7.5 percentage points.

At present, there are more and more fields and scenarios for live broadcast with goods, showing diversified ecology such as industrial live broadcast, village broadcast, store broadcast and talent broadcast. In many places, live broadcasting is regarded as a new force for industrial development. For example, in some places in Zhejiang, live broadcasting is moved to scenic spots, homestays and agricultural industrial sightseeing parks to promote the deep integration of e-commerce live broadcasting with leisure agriculture and rural tourism.

Brands and businesses lay out shop broadcasts in a more active manner. In the past year, the number of new store broadcasts in Taobao has exceeded 300,000, including more than 27,000 live broadcast rooms with a turnover of over one million and nearly 4,000 with a turnover of over ten million. During the "double 11" this year, the results of live broadcast with goods were also dazzling. As of 0: 00 on November 11th, Taobao has produced 58 live broadcast rooms with turnover exceeding 100 million, of which 38 stores have turnover exceeding 100 million and 451 stores have turnover exceeding 10 million.

Live broadcast with goods can help consumers improve their consumption experience and open up sales for many products with guaranteed quality and guaranteed service. This format is innovation in itself, and various innovations are continuous in the process of development. This upward development potential has greatly promoted the high-quality development of e-commerce in China.

For e-commerce, the most important thing is to open a new incremental channel. According to the data released by Alibaba Mama, a commercial digital marketing platform of Alibaba Group, the business increment brought by live broadcast to Taobao Tmall merchants is 7-11 times of the average level.

In addition, the content of live broadcast with goods is diverse, and the applicable scenarios are richer, which has become a shortcut for some brands to get involved in e-commerce. Some traditional brands, especially brands or businesses that once focused on offline, first chose the form of live delivery when transforming to online, thus directly establishing contact with consumers.

The innovation of live delivery itself also injects more vitality into e-commerce. In order to get more traffic and keep users on the platform, Taobao began to transform into content, and vivid live broadcast with goods is the best content window. This year, Taobao stepped up its efforts to make content attempts in the field of live broadcast. According to the data released by Taotian Group, in the "June 18" this year, among the new anchor anchors of Taobao, the content-based live broadcast room without goods accounted for 24%.

In the process of continuous innovation and development, the competition pattern in the field of live broadcast is also changing. At first, the competitive edge of live broadcast platforms such as Taobao, Tik Tok and Aauto Quicker was the head online celebrity anchor. However, at present, the head anchor permeates each platform, and the unique resource advantages of the platform are becoming less and less obvious. With the change of consumption environment, the wind direction of live broadcast has also changed, and the head top flow is no longer the focus of live broadcast. This trend change is fully revealed in the strategic change of e-commerce platform live delivery.

It is understood that this year’s battle report released by Tmall "double 11" did not mention any information about the head anchor, and the focus was on the data growth of the store broadcast. Tik Tok Live is also more interested in distributing traffic to more anchors and talents.

Under the new wind, the field of live broadcast will start a new round of competition. (Reporter Jiang Yongxia)

＂Cancelling the mobile phone number is equivalent to selling yourself＂ rushed to the hot search, and 10086 responded.

Harbin daily

April 5

"Cancelling your mobile phone number is tantamount to betraying yourself"

Chong chong re sou

Many netizens are worried.

There are too many softwares bound to the mobile phone number.

If the unbinding is not in place

There will be many problems due to account cancellation.

Some netizens said that they were afraid to change their accounts for fear of trouble and omission. Some netizens said that they had encountered the situation that replacing a new account required the old account to receive the verification code.

Because all kinds of accounts and software now use the mobile phone number as the key step to log in, the mobile phone number is closely related to people’s privacy and network information security.

In this regard, 10086 customer service said that if you need to cancel your mobile phone number, you can bring your ID card to the local business hall. However, it should be noted that if the software such as WeChat is not unbound after the cancellation of the mobile phone number, it is possible for the new owner of the number to log in with the mobile phone number. It is suggested that users should bind a new phone number for the software they use within three months after canceling the phone number. Generally speaking, the cancelled mobile phone number will be put back on the market after 1-2 years.

in this regard

Many netizens said

Is there a one-click query function?

In the service section of China ICT Institute in WeChat official account, there is a card-checking function. You can check the number of personal phone numbers and Internet accounts.

Among them, Internet accounts cover 16 platforms such as WeChat, salted fish and Taobao, and the results will be sent by SMS within 24 hours after the application is submitted.

More than just unbinding the Internet account, if you lose your mobile phone or cancel your mobile phone card, you must remember to do the following things:

Back up telephone information

Modify the mobile phone number bound to the bank card

Change the binding of mobile phones such as Taobao and Alipay

Change the mobile phone bound by social accounts such as Weibo, WeChat and QQ.

Change the mobile phone bound to the network disk or cloud service

Change member information

After the mobile phone number is cancelled, it is best to destroy the SIM card.

Original title: "Cancelling the mobile phone number is tantamount to selling yourself" and rushing to the hot search, 10086 responded "

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Hisense TV U7N new product release： Xinxin AI image quality chip Pro image quality is more brilliant

   [Tianji. com IT News Channel]In 2024, the major domestic TV manufacturers, who have been working hard for a long time, released their big tricks at the Spring Festival conference, and the intensity of the dispute over image quality was once again full. Looking around, among so many new spring products on the market, which TV * is expected to become the "king of explosions"? Hisense TV U7N does its part.

    It is understood that Hisense TV U7 series has sold well in 75 countries around the world for 8 consecutive years, and it is a well-deserved "explosion king". This year, the launch of new products is even more powerful, and the image quality upgrade is even more brilliant. Among them, the highlight of * is the brand-new qualitative change brought by AI technology for image quality performance.

    Xinxin ai image quality chip   Pro blessing, the picture quality is more brilliant.

    After years of in-depth research on the image quality of real scenes, Hisense TV U7N upgrade is equipped with a new ULED  X full-scene AI computing image quality platform, which can pass the independently developed letter AI image quality chip   Pro, based on AI’s all-dimensional perception of content and environment, realizes the global fine tuning of AI such as color, clarity and contrast of image quality in different scenes, and improves image expressive force.

    Simply put, users have a good image quality whenever they watch any content in any environment. For example, when watching a movie at noon, the curtains open and the sun shines in. Hisense TV U7N will also adjust the brightness with the change of ambient light to improve the contrast. When AI detects that what it is watching is a realistic theme, it will make the image quality closer to the real look and feel and the face color more vivid and three-dimensional. As the film is interlaced with light and dark, the picture will respond quickly, so that it will not be overexposed when it is bright, and the details will be fine when it is dark.

    A new generation of explosive king, who can fight and understand users better.

    In fact, full configuration is only a "stepping stone" to win users’ recognition. The reason why Hisense TV U7 series lasts for a long time is that each generation of its new products understand users’ demands better. This year’s Hisense TV U7N is no exception.

    On the whole, Hisense TV U7N provides four versions of 65/75/85/98 inches, covering the needs of most mainstream consumers, and the full range of light control capabilities have been upgraded again. For example, the 98-inch version has 4032 backlight partitions, XDR  Pro  The peak brightness of 3000ntis makes the picture have better contrast, layering and fineness, and looks more transparent and pleasing to the eye.

    Focusing on the problem that many users can’t see clearly when watching TV, the 65-to 85-inch version of Hisense TV U7N is equipped with a 178 wide viewing angle black obsidian screen, which greatly reduces the screen reflectivity and has a vivid and real image quality from any angle. The 98-inch version has a 178 soft-light anti-glare screen, so users don’t have to worry about glare, reflection and reflection caused by ambient light, and watching TV is more enjoyable and comfortable.

    For gamers, Hisense TV U7N has not only HSR  In addition to the free play experience brought by the rapid refresh of 240Hz, it can also adapt to the three major game consoles of PS, Switch and XBox, making the game control more convenient and faster. In addition, the 36.7-degree forward-jumping horn sound, with the rising sound of horn design, can bring more immersive audio-visual experience and make people immersive.

    I would like to ask, who will not be moved by such a new masterpiece with excellent picture quality and outstanding experience? At present, Hisense TV U7N is in hot sale. Can new products break the sales success last year? Let’s wait and see!

Type: advertising