标签： 杭州西湖阁

　　China Securities Journal

　　Funds staged "high throwing and low sucking" drama institutions are optimistic about the A-share market in 2023.

　　Last week, A shares ushered in a "good start". A-share ETFs rose across the board, with a total turnover of 177.347 billion yuan. However, with the recovery of the market, many ETFs that had previously "bottomed out" during the market downturn chose to settle down. Based on the average transaction price of the interval, the net outflow of A-share ETF funds last week was about 9.562 billion yuan.

　　Travel demand blowout, civil aviation industry makes every effort to do a good job in Spring Festival travel rush.

　　After the opening of Spring Festival travel rush on January 7, queues appeared in many domestic airports, and the demand for domestic air travel surged; On January 8th, with the smooth landing of flight CZ312 in Guangzhou, the popularity of cross-border travel and outbound tourism increased.

　　Confidence in tourism consumption will accelerate recovery.

　　From 0: 00 on January 8th, with the policies of China, such as canceling entry nucleic acid testing and centralized isolation, and optimizing personnel exchanges between the Mainland, Hong Kong and Macao, the first overseas flights were ushered in at airports such as Shanghai and Guangzhou after the adjustment of epidemic prevention policies. According to the data of the same journey, the order volume of inbound and outbound air tickets on January 8 increased by 628% year-on-year, setting a peak since March 2020. In addition, China tourists’ enthusiasm for outbound travel is accelerating, and Thailand and Singapore are on the list of popular flight destinations.

　　According to industry insiders, with the liberalization of the entry-exit policy, China tourists’ travel confidence will be rebuilt and tourism consumption confidence will be restored. At the same time, the return of China tourists will bring new vitality to the global tourism industry.

　　Guo Shuqing, secretary of the Party Committee of the People’s Bank of China and chairman of the China Banking and Insurance Regulatory Commission, said that monetary policy should be more inclined to private enterprises.

　　Guo Shuqing, secretary of the Party Committee of the People’s Bank of China and chairman of China Banking and Insurance Regulatory Commission, said in an interview with Xinhua News Agency a few days ago that the key to rapid economic recovery and high-quality development is to convert the total income of the current period into consumption and investment as much as possible. The monetary policy will increase the inclination to private enterprises, maintain the effective growth of total credit, and promote the reduction of comprehensive financing costs.

　　Shanghai Securities News

　　Shenzhen Stock Exchange determines three key points of supervision services for listed companies in 2023.

　　2023 is the first year to implement the spirit of the 20th National Congress of the Communist Party of China. The Shenzhen Stock Exchange has finalized three major points of supervision services for listed companies: enhancing the adaptability of the system and shaping a diversified and inclusive innovation support market mechanism; Enhance the effectiveness of supervision and create an accurate and efficient supervision system for listed companies; Enhance the synergy of services and shape a benign market ecology of joint construction, governance and sharing. Promote the high-quality development of listed companies with high-quality systems, high-quality supervision and high-quality services, and inject new momentum into building a new development pattern for services and achieving high-quality economic development.

　　The snow and ice movement continues to heat up, and the consumption vitality of cultural tourism is accelerated.

　　An e-commerce person who runs ski equipment told reporters that with the recent upsurge of skiing, the overall sales of ski equipment have increased significantly compared with a month ago, and snow clothes and skis are the best sellers. He said that the relevant demand is still heating up.

　　Many places have introduced the "stable post and stay at work" initiative. Red envelopes warm people’s hearts, stabilize posts, grab the start, expand production and increase confidence.

　　In response to the call of "No Closing Time during the Spring Festival", Yang Bo, the head of ZTO Express Shanghai Xuhui South Station, decided to stay at the outlet during the Spring Festival holiday this year. "The company pays three times the salary to employees who stick to their posts during the Spring Festival, and encourages everyone to take a break after the Spring Festival; During the Chinese New Year, our outlets will also organize a New Year’s Eve dinner for everyone to get together. "

　　China’s foreign reserves have risen for three consecutive months.

　　According to the data released by the State Administration of Foreign Exchange on January 7, by the end of December 2022, the scale of China’s foreign exchange reserves was $3,127.7 billion, up by $10.2 billion or 0.33% from the end of November.

　　Securities Times

　　Against the market high! In 2022, 1,541 new funds were issued, raising nearly 1.5 trillion yuan.

　　In the first week of 2023, the A-share market got off to a good start.

　　Although only four trading days, the Shanghai Composite Index still rose by 2.21%, Shenzhen Component Index and Growth Enterprise Market Index both rose by more than 3% last week, and the market sentiment rebounded significantly. In four trading days, the cumulative net purchase of northbound funds reached 20 billion yuan. In terms of fund issuance market, only on the first trading day of January 3rd, a total of 20 new funds (consolidated statistics of different shares, the same below) started to issue, sprinting for a "good start", among which there were many products at the helm of star fund managers.

　　Demand for throat-opening sword spray has increased greatly, and the performance of Guizhou Sanli has increased in advance last year.

　　Benefiting from the sharp increase in market demand for drugs related to infection treatment in novel coronavirus in December last year, (), whose performance declined year-on-year in the first three quarters, successfully reversed its business decline in the fourth quarter.

　　Asia-Pacific countries’ stock indexes are relatively strong, and QDII funds are constantly digging for gold.

　　For investors, A-shares and developed markets such as Europe and America are certainly eye-catching, but the performance of some emerging countries or niche markets is also worthy of attention, and there are many possibilities for high returns. For example, the Indian stock index led the world in 2022, continuing the trend of long cattle for 14 years.

　　Some insiders said that from the perspective of asset allocation, the profits of listed companies in Asia are expected to lead mature markets driven by China and India, and the valuation is attractive. If the momentum of the US dollar turns in the future, funds will flow in again, which may lead to relatively good investment opportunities.

　　After the adjustment, the civil aviation industry accelerated its recovery on the first international flight.

　　On January 8, China Southern Airlines flight CZ312 (Toronto-Guangzhou) successfully landed at Guangzhou Baiyun Airport at 0: 16 on the same day. Flight CZ312 is the first international flight to land in China after the implementation of the entry policy adjustment, and its passengers have become the first batch of people who have been exempted from entry nucleic acid testing and entry quarantine measures in the three years since the outbreak of COVID-19.

　　On January 7, 2023, the 40-day Spring Festival travel rush officially kicked off, and the demand for returning home for the New Year was also released. On the first day of Spring Festival travel rush, the passenger flow of civil aviation recovered obviously, and the domestic flight volume has recovered to more than 80% of the epidemic.

　　Securities daily

　　The concentration of steel industry is expected to further increase the demand for steel in new energy and other fields to drive high-quality development.

　　On January 8th, Qu Xiuli, Vice President and Secretary General of China Iron and Steel Industry Association, said at the 18th China Iron and Steel Industry Chain Market Summit and the 2022 annual meeting of Lange Steel Network that the pace of merger and reorganization of the iron and steel industry will be accelerated, and the industry concentration is expected to be further improved.

　　A number of interviewed experts told the reporter that in 2023, the steel industry will accelerate the reshuffle, and mergers and acquisitions will continue to advance.

　　In many places, the GDP growth target in 2023 will exceed 5.5%, and economic recovery is full of confidence.

　　Recently, two local conferences have been held one after another. The 2022 transcripts were published in many places, and the economic development goals for 2023 were determined. Among them, Jinan, Hefei and many other cities have set the GDP growth target in 2023 at more than 5.5%.

　　Photovoltaic cell technology accelerates to N-type development. Old players favor TOPCon newcomers to bet on HJT.

　　In the four trading days at the beginning of the new year (as of January 6, 2023), () the photovoltaic concept index rose by 5.91%, which was eye-catching.

　　In the industry’s view, the concept of photovoltaic is hot, not only because China’s photovoltaic industry occupies more than 70% of the global market share; It also benefits from the accelerated innovation of photovoltaic industry technology, which is very attractive to capital and makes the industrial prospects brighter.

　　The combination of tax reduction and fee reduction helps the R&D investment of listed companies increase year by year.

　　Liu Kun, Minister of Finance, said in an interview recently that we have implemented a series of tax reduction and fee reduction policies, and the government revenue has been reduced, which has enabled enterprises to travel lightly and enhance their vitality, effectively improving the expectations of market participants. In particular, in 2022, a large-scale value-added tax will be implemented to offset the tax refund, and the annual tax reduction and fee reduction and tax refund deferral will exceed 4 trillion yuan to help enterprises tide over the difficulties.

After the brief "carnival" of the National Day, the mainland film market ushered in a state of silence for nearly one and a half months. Hollywood blockbusters with high hopes were withdrawn in turn, and domestic high-quality new films were scarce, making November, which has always been unpopular, even more sad. This state was not partially alleviated until the release of "Eliminating Violence" last Friday. The film was written and directed by Ho Leung Lau, a Hong Kong director, and invited two powerful actors, Daniel Wu and Wang Qianyuan, to sit in the town, and continued the well-known setting of "duel between two heroes" in Hong Kong films. Although the word-of-mouth performance of "Eliminate Violence" was poor, it still earned nearly 200 million box office in the first weekend, which was related to the distribution strategy selected by the actors in the early stage.

Under the setting of "Double Heroes",

What are the highlights and shortcomings of "Eliminating Violence"

Since November, due to the serious shortage of new films, the film market has been in a downturn for several weeks. At the worst, the daily box office once fell to 20 million. Compared with the same period in previous years, the box office revenue in November this year was the highest in the past seven years. On the one hand, the release of many new Hollywood films lags behind, and on the other hand, strong domestic films are scarce, which jointly caused the cold and cheerless situation of the film market in November.

It was not until the release of "Eliminating Violence" last Friday that the downturn in the film market was partially alleviated. In the early publicity, the film featured Daniel Wu+Wang Qianyuan. Although they cooperated for the first time, their chemical reactions were also expected by the outside world because they had played the roles of positive figures and villains for many times before. In the eyes of many viewers, the biggest attraction of "Eliminating Violence" was the duel between Wang Qianyuan and Daniel Wu.

In "Eliminating Violence", Daniel Wu plays a gangster, and once again assumes the villain role after "New never to lose", while Wang Qianyuan, who once played the villain image in films such as "Save Mr. Wu" and "Break the Bureau", takes a positive role as a criminal police in this film. Perhaps because he is familiar with the excitement of the audience, or perhaps because of his many years of experience in the Hong Kong film industry, Ho Leung Lau, the director of this film, deliberately turned "Eliminating Violence" into a "double hero" play in the early stage of his creation. In the film, he designed many gun battles and fighting scenes for the two of them, and the climax scene of "Bathroom Hand-to-Hand Fighting" is the best in the film, abandoning the "fake style" of the same type of films in the past and fighting from boxing to meat.

In recent years, Hong Kong-made films, including "Cold War" and "Warriors", have always continued the classic setting of "Double Heroes" and gained good market response. In "Eliminating Violence", Daniel Wu and Wang Qianyuan have also subverted their previous images to a certain extent, especially for Daniel Wu, who once again plays the role of a gangster. In the film, he appeared with a long head of mullet, and when he appeared, he was full of pique, and his gas field was fully open, which corresponded with Wang Qianyuan’s ferocity and courage, further strengthening the tension between them. With his previous creative experience in the field of police and bandits films, director Ho Leung Lau also devoted many hearty scheduling scenes in the first half of the film, such as "Fighting Banks" and "Confrontation between Police and Bandits".

However, in addition to the "two heroes" setting and scene scheduling, there are also some problems in the drama. For example, the film relies too much on action scenes and weakens the confrontation between the two people. Most of the time, the purpose of "communication" between two characters in different time and space is achieved through editing. Although the large-scale gun battle drama enhances the sensory experience, it also makes the story adapted from real events lose its documentary and unconvincing.

In addition, limited by the length of the film, although there are many hearty fighting scenes in "Eliminating Violence", in less than 90 minutes, the protagonist has been pushed away by the plot. As a director, Ho Leung Lau neglected to pave the way in emotion and details, which led to some plot logic that could not stand scrutiny. For example, many questions such as how the criminal police quickly knew that the gang committed the crime was the Eagle Gang and how the Eagle Gang handled the huge amount of money robbed were lacking. While immersed in the excellent acting and beautiful body of the leading actor, the plot paving and connection became the soft underbelly of "Eliminate Violence", which further led to the film’s average word-of-mouth performance after its release. On Douban, "Eliminate Violence" only scored 6.5 points.

Sink the market, announce the help,

"Eliminating Violence" uses high-profile films to make up for the disadvantage of word of mouth.

Although the word-of-mouth after the release was not satisfactory, judging from the announcement before the release of "Eliminate Violence", the excellent performance of the film at the box office on the first weekend can still be traced.

Content quality is often the key factor to determine the box office trend of a film, but how to maximize the commercial value of the film depends largely on the distribution and marketing methods of the film in the face of insufficient content or word-of-mouth failure. For "Eliminating Violence", the biggest selling point of the film undoubtedly comes from two powerful actors, Daniel Wu and Wang Qianyuan. For this reason, after the film entered the official announcement stage, "Eliminating Violence" released a number of two-person production specials and tidbits, and created hot topics in Weibo and Tik Tok, continuously increasing the volume of the film’s topics.

According to the Cat’s Eye Professional Edition, since November 20th, "Eliminating Violence" has been ranked first in the broadcast of materials (trailers, MVs, tidbits, etc.) for several consecutive days. On the Weibo, topics such as # Daniel Wu’s acting skills # and # Daniel Wu’s fighting bath towel don’t drop # occupy the forefront of the hot search list; On the Tik Tok, the topic of # Movie Eliminating Violence has accumulated more than 700 million times, which is more popular than the films released in The Sacrifice and One Second in the same period. Making full use of social networks to achieve the effect of topic communication is the first homework done in the early stage of the release of "Eliminating Violence", and it has gained a good response.

In addition, a week before the official release of the film, "Anti-Violence" also opened a large-scale screening in several cities. It is worth mentioning that, unlike previous films of the same type, the first round of screening of "Anti-Violence" covered a number of second-and third-tier cities, and all of them were concentrated in the northern region. In the past, the market performance of films such as Anti-drug 2 and Apostle 2 proved that the audiences of such Hong Kong-made films were mostly concentrated in the south, especially in Cantonese. The radical approach of "Anti-violence" can be said to be to find the possibility for the film to further break the circle on the premise of maintaining the basic disk.

Facts have proved that this point-and-shoot strategy selected by "Eliminate Violence" has also achieved miraculous results. According to the professional version of Cat’s Eye, in the first weekend, "Eliminate Violence" continuously gained more than 41% of the proportion of films, and the proportion of golden fields and attendance rate were also far higher than those of the films of the same period. Compared with other films of the same type, the box office revenue of "Eliminate Violence" in the second and third lines has also been significantly improved. It is precisely because of the good foundation laid by the previous screening that "Eliminate Violence" took the advantage of arranging films in advance before the word-of-mouth collapse, and finally the film won more than 200 million box office revenue in the first weekend of release.

Type film IP+ strength actor,

Hong Kong films become a good medicine to save the market.

All along, Hong Kong films are potential stocks in all periods. In 2018, the National Day film "Warriors" won more than 1.27 billion box office and became the biggest winner in the same period. "Anti-drug 2" released in the summer of 2019 has accumulated 1.31 billion box office, ranking among the top ten in the annual domestic box office list. Facts have proved that Hong Kong-made genre films usually have great appeal to the audience, and with the help of powerful actors’ wonderful interpretations, they can often achieve box office success.

Take "Anti-drug 2" released last year as an example. The film inherited the IP of "Anti-drug 2" released in 2013, which once revived the Hong Kong-made crime genre film, taking advantage of anti-drug elements to shoot brotherhood and a sense of rivers and lakes, and harvested 240 million box office in the cold season of November of that year; Since then, this IP has made a comeback, and Qiu Litao, the director of Hong Kong genre film geek, was invited to direct the film. Louis Koo, who just won the Academy Award the year before, continued to return to play the leading role and compete with Andy Lau, another actor. The "Double Heroes" duel between two established Hong Kong stars also became the biggest attraction of the film.

In addition to the attraction brought by the IP blessing of Hong Kong films and the confrontation between powerful actors, the reason why Anti-Drug 2 can attract the audience into the cinema lies in its excellent action scenes. Director Qiu Litao put the gun battles and car chases that were common in the past in different backgrounds for interpretation. In previous Hong Kong crime films, car chasing scenes were mostly staged on open roads, but in the climax scene at the end of Anti-Drug 2, the protagonists Yu Shuntian and Di Zang staged a thrilling car chasing scene in a closed subway station, and two cars shuttled through the crowded subway station, bringing amazing visual effects.

In the long-term studio practice, Hong Kong directors have accumulated a set of effective genre film techniques. Thanks to the excellent scene scheduling of director Qiu Litao, the tense action scenes of the film and the chemical reaction among the actors, Anti-Drug 2 has continued the success of its previous film, successfully captured more than 600 million box office in less than a week, and finally gained more than 1.31 billion box office revenue, making it one of the most outstanding Hong Kong-made films in recent years.

Conclusion

Despite the poor word-of-mouth response, with the pre-occupied film arrangement advantage, the box office performance of "Eliminating Violence" still made many people shine, and also made the market have more expectations for the subsequent Hong Kong-made films. Next, the audience will also see Shock Wave 2’s "money empire: The Battle of the Peak" and other Hong Kong films appear, expecting that there will be explosive films with both box office and word-of-mouth in these films.

— THE

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