标签： 2021上海龙凤后花园

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　　Beijing Morning Post (reporter, Zou Le) When the detailed rules for the management of online car-hailing were successively implemented in various places, yesterday, the Ministry of Transport announced the "Outline of the National Public Subject Examination for Taxi Driver Qualifications" and the "Notice on Clarifying the Type of License for Online Booking Taxi Service", which clarified the specific content, method and "three certificates" of the online car-hailing driver test.

　　According to the syllabus, the national public subject examination of taxi driver qualification implements the national unified examination syllabus. The examination method implements the national unified question bank, and the computer system randomly draws questions for the examination. The examination time is 60 minutes. There are a total of 85 questions in the examination, and the question types are divided into judgment questions, single-choice questions and multiple-choice questions. Among them, there are 15 judgment questions with 1 point for each question; 55 single-choice questions with 1 point for each question; 15 multiple-choice questions with 2 points for each question. The total score of the examination is 100 points, and 80 points and above are qualified for the examination. The examination results will be announced within 10 days after the end of the examination.

　　The specific content of the examination includes mastering the relevant policies and laws and regulations of taxis; mastering the knowledge of taxi safety operation; understanding the professional ethics of taxi drivers; mastering the standards and norms of taxi service; and being familiar with other relevant knowledge of taxi operation. Among them, the content of the "New Deal" accounted for the largest proportion of the examination content, reaching 18 points. The content of the "New Deal" includes the "Guiding Opinions of the General Office of the State Council on Deepening Reform and Promoting the Healthy Development of the Taxi Industry", "Regulations on the Management of Taxi Driver Qualifications", "Interim Measures for the Management of Online Booking Taxi Business Services", "Regulations on the Management of Tour Taxi Business Services", "Measures for the Assessment of Taxi Service Quality" and other national taxi policies, laws and regulations.

　　In addition, the Ministry of Transport also issued the "Notice on Clarifying the Types of Licenses for Online Booking Taxi Services" yesterday. The "Notice" stipulates the types of certificates for the three certificates: the online booking taxi business license, the online booking taxi transportation license, and the online booking taxi driver license. Among them, fill in the corresponding online booking taxi platform company in the "online booking taxi operator record" column. For those who access multiple platform companies to provide services, they must be indicated separately and confirmed by the online booking taxi platform company.

　　■ Beijing

　　Municipal Transportation Commission Launches Examination Survey

　　The Beijing Morning Post reporter learned that the Beijing Municipal Transportation Commission has launched a taxi network about the car test research. At the end of last month, Zhou Zhengyu, director of the Municipal Transportation Commission, led a team to investigate the city’s taxi driver test and licensing work. The research team first came to the BAIC training school to check the taxi driver test acceptance site, theoretical test room and practical test room in detail. Then they took a car to the examination center of the Commission’s Transportation Administration to investigate the taxi driver certificate processing and theoretical test room and listen to the relevant person in charge. The research team also came to the administrative approval center of the Municipal Transportation Commission to learn more about the issuance of taxi business qualification certificates, vehicle operation certificates and driver passenger qualification certificates and other related matters, and organized a symposium on relevant work.

　　Previously, Beijing released the detailed rules for the implementation of online car-hailing exposure draft, which intends to stipulate that in the future, vehicles and drivers engaged in online car-hailing operations in Beijing must have "Beijing household registration", and private cars can apply to become online car-hailing cars and pass exams. However, the current new policy of online car-hailing in Beijing has not been announced, and the implementation time of the exam has not been notified.

　　investigation motive

　　Ordering food through takeaway platforms has become a dining choice for many people. Due to considerations such as smooth consumer rights protection and internal management, most takeaway platforms have set up an evaluation mechanism for takeaway brothers. However, this evaluation mechanism is somewhat out of shape in practice – consumers are not satisfied with the service and give bad reviews. The takeaway brother was fined for working for a day, which caused conflicts between the two sides, and even caused some disputes. An evaluation mechanism with good intentions, why has it become a "trigger" for conflicts?

　　I ordered takeaway, and it was one hour beyond the delivery time. Call the takeaway brother, and the takeaway brother hangs up; call the merchant, and the merchant says the takeaway brother didn’t come to pick up the meal.

　　After being hungry for more than an hour, Beijing citizen Jiang Xuelian was ready to complain. The merchant kept explaining to her that the delivery brother was not easy, and customer complaints would lead to the delivery brother being deducted.

　　In the end, Jiang Xuelian chose to admit that she was unlucky. Jiang Xuelian did this not because she was persuaded by the merchant, but because she was worried about harassment, retaliation and even more extreme behavior due to complaints or bad reviews.

　　These concerns are not unfounded, but there are already cases. "Although there are user evaluation mechanisms for online shopping, takeout, etc., but look at the threats and injuries caused by bad reviews, who would dare to complain or give bad reviews," Jiang Xuelian said.

　　What happened after giving a bad review?

　　"I may be a little stubborn, but I really can’t bear it." This year, Beijing resident Xue Qi gave bad reviews after ordering takeout twice, which in the eyes of friends is only done by "female men".

　　This was the first time that Xueqi had ordered the takeaway with red oil, but when she received the takeaway, she found that it was clear soup and water. Xueqi negotiated with the merchant and got a reply: "Sorry, the chef is new here, something went wrong in her busy schedule, you can just eat it, it won’t be like this next time."

　　"After saying this, the merchant hung up the phone directly. For merchants with this attitude, of course, they have to give a bad review. However, thinking that the takeaway brother delivered it in advance, I gave the product 1 star and the takeaway quality 5 stars." Xue Qi said that when she checked the merchant’s homepage again, she found that the merchant’s homepage showed that she gave an average score of 3 points for the takeaway order. "I later found out that if I want that order to have only 1 point, it means that I have to give the takeaway brother a bad review, but the takeaway brother will be deducted from his salary for a few hundred yuan. In the end, I still felt sorry for the takeaway brother and gave up the idea of giving a bad review. This experience taught me that even if it is delivered on time, the delivery guy will still be affected by such a scoring system. "

　　The second time I gave a bad review was because a takeaway platform has opened a on-time delivery service, and if it is delayed, it will be compensated. "At that time, I ordered at a relatively remote place. Usually, when I ordered food at that time, the delivery time would be 20 minutes later than expected. I wanted to see if the on-time delivery service of the takeaway platform could really be delivered on time. After ordering, the on-time delivery time passed, but the takeaway staff ordered it and it was delivered when it was still two kilometers away from me." Xue Qi said that she chose to complain.

　　However, what Ling Xueqi didn’t expect was that the next day, the delivery brother called and begged to withdraw the complaint. "The delivery brother said that he was deducted 300 yuan because of this complaint. After receiving the call, I asked the customer service’withdraw the complaint, what should I do ‘. The reason for saying this is to test whether the platform cares about the customer’s reason for withdrawing the complaint. As a result, the customer service quickly replied,’ If you agree, I will withdraw the complaint for you ‘. After confirming that he agreed to withdraw the complaint, the delivery brother never contacted me again."

　　"Through these two complaints, I realized that the various disputes between the delivery brother and the customer reported by some media were the product of this simple management method. It was the delivery company that put the delivery staff and the customer on the opposite side," Xue Qi said.

　　You can check who gave a bad review in the background.

　　In the interview, the reporter learned that in order to attract more consumers, some takeaway platforms have set up a reward and penalty system for their "riders". For example, if the food is not delivered within the specified time, the takeaway "rider" will be deducted 20 yuan; if the customer complains (overtime is one of the main reasons for the complaint), 200 yuan will be deducted. However, the basic salary of the takeaway "rider" is only 3,000 or 4,000 yuan a month, and it must be guaranteed that more than 600 orders will be delivered a month to get the basic salary. More than 600 orders will be rewarded according to each order, and once the money is deducted, it is equivalent to 3 orders being given away for free, and the complaint is equivalent to a day in vain.

　　Gu Feng (a pseudonym) is a delivery staff of a takeaway platform. He told reporters that before taking up his job, the platform will provide relevant training on preventing complaints or bad reviews. For example, if a customer does not answer the phone, he usually waits 5 minutes to send a text message. The content of the text message is similar to "Hello, I am a delivery staff. I will deliver food to you. If you are not here, you have to deliver other food first. Please call back quickly when you see it. I wish you a happy meal." "These are all templates. If the time is very short, you must come back to deliver to this customer first; if it is indeed far away, you must discuss with the customer. In addition, for the situation of missing meals, be sure to explain to the customer. If the customer says it’s okay, then there is no need to pay; if some meals can’t be eaten without soup, most of them have to pay. I have paid a bowl of beef noodles, more than 30 yuan. In the words of our webmaster, bad reviews and complaints depend on your service attitude, overtime cannot decide the complaint, attitude is decisive. In addition, if a customer gives us a bad review, we will not be deducted, only if the service attitude is not good will be deducted. "

　　At the same time, Gu Feng also revealed to reporters that the so-called "anonymous evaluation" of many platforms cannot be anonymous at all. The experience of some consumers confirms this statement.

　　Last month, Liu Rui, a white-collar worker in Beijing, gave a bad review to the delivery guy because of the delivery timeout problem. Then, Liu Rui received a call from the delivery guy and asked why she gave the bad review. Putting down the phone, Liu Rui realized a question. She was obviously anonymous. Why did she still receive this call?　

　　In September, a takeaway ordered by Yang Chunwei, a Beijing resident, was delivered an hour later than expected because the delivery brother took the wrong meal at the restaurant. Half an hour after delivery, the delivery brother started calling Yang Chunwei and asking him why he gave a bad review. "I said I didn’t give a bad review, but he said I asked my friend to check it in the background. Later, the delivery brother texted that the merchant gave a bad review. This means that the delivery brother can find out who gave a bad review through the background within a few minutes. The so-called anonymous review has no use for anonymity."

　　In this regard, Gu Feng did not say much about the specific method of background inquiry, but said, "The takeaway brother can check the consumer’s name, address, and contact information according to the historical order within one day. Generally speaking, the app will automatically block the customer’s information one day after the order is completed. However, as long as the customer comments, the backstage can still check it immediately. Therefore, the customer can comment the next day after the order is completed, so that although the takeaway brother can recall which order gave a bad review, he can’t remember the customer’s information, unless the takeaway brother has the habit of taking screenshots and recording customer information every day."

　　The evaluation and punishment mechanism is criticized

　　The reporter found in the investigation that many takeaway brothers expressed "very helpless" about the bad review mechanism.

　　Hu Haicheng, who also works as a delivery boy in Beijing, said that there are often reports of food delivery rides and casualties. "We are also very helpless. The delivery time card is too tight, and our rules and regulations are particularly strict. A complaint call will result in a fine."

　　Hu Haicheng said that the most serious penalty is the delivery staff who ordered delivery in advance, and was fined 500 yuan. Generally, complaints will be fined 200 yuan, but depending on the situation, sometimes the fine will be 500 yuan, and sometimes it will soar to 2,000 yuan. Gu Feng agreed with this point. "If the customer calls to complain, just say four words: bad attitude. Then the delivery brother’s 2,000 yuan will be gone."

　　During the rainy season in July this year, Hu Haicheng was busy from noon to evening, and there was no time for a sip of water in between. There was a takeaway at that time, which was half an hour late. "I kept apologizing to the customer, but as soon as I went downstairs, they gave me a bad review." For this bad review, Hu Haicheng was fined 200 yuan.

　　As for the reasons for giving bad reviews, Gu Feng said, "Most of them are because the delivery is too slow." However, there are many reasons for the slow delivery. "Sometimes it’s not the delivery guy’s problem, but when the customer is angry, they can’t listen to the explanation. If the delivery is slow and the review is bad, no matter what the reason is, the delivery guy can still figure it out. However, because the merchant doesn’t taste good, the delivery guy gets a bad review together, which makes people especially angry. The company won’t listen to the explanation, but will only ask the delivery guy to get the customer’s understanding." Gu Feng said, "However, not every customer can make sense. So, meeting some customers who can’t listen to the explanation is equivalent to a hard day in vain."

　　"Some takeaway platforms handle bad reviews roughly. A bad review will deduct two or three hundred yuan, which means that the takeaway brother will lose all his salary for a day because of a bad review. In addition, the takeaway brother has very few appeal channels, and most of them can only find ways to get the customer’s forgiveness." Cheng Rui, who has done research on the takeaway market and has been experimenting with the takeaway industry for more than a year, told reporters.

　　"The service evaluation system involves the interests of three parties – consumers, service personnel, and company management. The establishment of a service evaluation system is of course to safeguard the interests of the company’s management. Because the interests of the management are linked to the company’s income, and the company’s income is related to consumer choice. The quality and attitude of service personnel directly affect the choice of consumers and the company’s income. Naturally, the company’s management needs a service evaluation system." Cheng Rui said that after the management adopts the service evaluation system, it is necessary to deal with bad reviews. "Objectively speaking, there are many reasons why consumers give bad reviews, not necessarily the fault of the service personnel. For example, if the food is delivered too late, it may not be due to the inattentive delivery of the courier, but it may be due to bad weather. However, in terms of measures to deal with bad reviews, the management often chooses to be lazy, not to distinguish the reasons why consumers give bad reviews, but to think that as long as the money is deducted, the problem can be solved. "

　　In the eyes of the industry insiders interviewed, consumers’ bad reviews have become the reason for management to deduct wages, which is the root cause of the problem. As service personnel, there is no complaint mechanism for bad reviews, and they can only silently accept the results of bad reviews.

　　"The evaluation system was originally used as an auxiliary means to improve the service level, but the management of the enterprise did not use the evaluation data in this way, nor did it have supporting procedures to improve the service level, which resulted in the service staff or the serviced to bear the relevant contradictions." Of course, the service evaluation system is also important for consumers to protect their rights, Cheng Rui said, and it cannot be said that bad reviews will bring harm to people who are "not easy". If you want to change this situation, you need to further refine the service evaluation system. Bad reviews need to give reasons, and service personnel can appeal and defend. The company can punish service personnel or improve objective conditions according to the specific reasons for bad reviews.

1905 movie network feature "When you see the Golden Rooster Trophy, will you remember the situation where you won the prize?"

In this issue of "Blue Feather Parlor", the heavy guest sitting opposite Lan Yu is the eldest brother of the "Chinese movie business card" who has won numerous awards. As mentioned above, Lan Yu was the first to throw the first question to the interviewee.

"Every nominated actor sits in the audience and probably thinks it’s me. So do I. The moment I announced the winners, I looked around and thought, ‘Could it be me?’"

In 2005, Jackie Chan became the first Hong Kong actor to win the Best Actor Award at the 14th China Film Golden Rooster Awards.

Now that he recalled the feeling of winning the award again, he bluntly said that few actors would win awards for action movies, and he didn’t think he would win awards at that time. Until the awards guest read the name, his mind was still blank, "I dare not imagine!"

Jackie Chan believes that the Golden Rooster Award is a very representative award, and he values the Golden Rooster Award very much. Especially around 2005, from to "New Police Story", Jackie Chan actively tried to challenge different types of characters and went through an extremely difficult transition stage.

Standing at the crossroads of his acting career, he hoped that everyone would realize that Jackie Chan was not just an action actor, and the recognition of the Golden Rooster Award was fulfilling his wish, "affirming that Jackie Chan is a real action actor."

The Golden Rooster Award has given Jackie Chan great recognition and become a powerful driving force on his way forward.

As 2021 marks the 40th anniversary of the establishment of the Chinese Film Golden Rooster Awards, China Film Report "Blue Feather Parlor" has specially launched a series of interviews on the 40th anniversary of the Golden Rooster Awards. Looking back on the glorious years and talking about the future of Chinese film, this episode of Blue Feather talks to Jackie Chan and listens to the moments of struggle of this world-class film actor.

01

"The Golden Rooster Award is such an important award, I can get it with an action movie, it’s really incredible!"

In the past, few actors were able to win the best actor honor for an action movie. Even Jackie Chan, after winning the Golden Rooster Award for Best Actor, lamented his luck with "incredible".

"New Cop Story" came during Jackie Chan’s transition. Jackie Chan realized that some actors who could only act would not be able to act after a while. Especially for action movie actors, they were more limited. So he decided to seek change.

Learn screenwriting, learn photography, learn to be a director, and expand as many theatrical paths as possible. In his own words, "I want to have many talents. If I don’t change, it will be too late to change!"

In fact, from the very beginning, Jackie Chan has consciously challenged himself to play roles other than pure action actors. "Look at’Kung Fu Dream ‘, I played an old man; here, I played an older one; all the way to’Police Story’, I played a very cowardly and depressed police officer. I kept changing my role, just to make the audience accept a new Jackie Chan slowly."

From "Police Story" to "New Police Story", in addition to action scenes, Jackie Chan in the play began to experiment with tragic plays, striving to integrate delicate and tender expressions on top of the tough guy style. He performed hard from beginning to end, striving to bring richer portrayals to the characters. While working hard in literary and opera, he was even more unequivocal about his own action scenes.

Looking back at the thrilling scenes Jackie Chan created in the play, Lan Yu couldn’t help but sigh. Compared with the modesty when talking about the play, Jackie Chan, who talked about the action scenes, was obviously excited, "Every action scene is incredible, I am proud of my team and myself!"

Jackie Chan shared with Lan Yu that he once was in the cast and vomited blood while eating breakfast. Afterwards, he went to the doctor and the doctor told him that his blood vessels had burst. He asked the doctor if he would die, and the doctor said no, so after dinner, he went back to the cast to continue work. Work started on the spot when his hand was broken, and work started in the morning and afternoon when his foot was broken. Jackie Chan described that this is his life as an action actor.

Jackie Chan became the first Hong Kong actor to win the Golden Rooster Award for Best Actor for "New Police Story". Lan Yu couldn’t help but sigh that this is an inspiration for all action filmmakers.

After returning to Hong Kong, Jackie Chan also followed the custom of who won the award and invited dinner, hosted banquets, dinners and other friends to celebrate, and shared the joy of the Golden Rooster Award with a group of action filmmakers.

"It used to be said that we action actors should not have awards," Jackie Chan said.

He explained that, unlike a literary film performance, which can go from having no tears to having tears, a romance film can spend a lot of time depicting a relationship, and an action film has no time to say I love you or you love me. "We usually focus on action, and the plot and characters are not important. We just rely on fighting, not acting. The fight may be played for half an hour, and the emotional drama is over in two minutes."

Jackie Chan could feel that it was becoming more and more difficult for both the action actors and the stuntmen behind the scenes. "No matter who it is, every award is almost impossible for us action actors."

So, since 2015, Jackie Chan has created "Jackie Chan International Action Film Week", dedicated to giving a voice to action filmmakers. In Jackie Chan’s view, this is a series of awards for all action filmmakers in front of the stage and behind the scenes, hoping to let people all over the world see the efforts and hardships of action filmmakers. So far, Jackie Chan International Action Film Week has been successfully held for six sessions and has become a well-known brand in the international action film industry.

02

Jackie Chan has made hundreds of movies and won numerous awards, but he still has consistent requirements for himself, "Every play insists on the filming method of the first play, and every play is done with heart."

Jackie Chan has performed difficult moves more than once in the play. In "Hongfan District", you have to jump off the building; in "Plan A", you have to jump off the bell tower; in "Dragon Brother Tiger Brother", Jackie Chan has to jump out of one wall, grab a branch, and leap to the opposite wall.

At that time, the branches were about 15 meters away from the ground, and the ground was covered with large stones. In order to create a sense of authenticity, the crew could not set up solid protection measures on the ground. Jackie Chan jumped three times under such conditions and accidentally fell from the sky.

When filming high-altitude falls, Jackie Chan often looks down, "What will happen if I fall? If one misses, there will be no more." But every time at the end, he still insists on going into battle himself. Injuries are commonplace for Jackie Chan, and he has seen too many of his peers disabled due to action scenes.

Jackie Chan admitted that he sometimes felt afraid, "If I really want to die, I have died many times. I have broken my hands and feet, and now I can walk, eat and sleep healthily, and God really takes care of me."

In Jackie Chan’s heart, he admires those action filmmakers who never give up and stay at their posts, and he always remembers what his father said to him, "Don’t give up anything easily, as long as you work hard, one day the audience will see it." As a veteran, he is also eager to share with young people, "You work hard to do what you do now, and one day, you will be grateful for your efforts today."

Unfortunately, Jackie Chan has noticed in recent years that some young actors are too squeamish. They often arrive late, but leave early. They can’t sweat when they arrive, saying that sweating will lose powder, and they can’t be swaggering, and they can’t do dangerous things. "I won’t say who, are you worthy of so many staff members lighting, waiting and waiting for you on the scene?"

Jackie Chan specifically mentioned that when filming "New Police Story", Nicholas Tse sat next to him whenever he had time, and very humbly asked him how to practice movements and what movements to do. Jackie Chan also did not hesitate to teach him skills, "He is very flexible and has a high absorption rate. He shot" New Police Story "by himself, and he jumped down by himself at such a high place in the exhibition center."

Jackie Chan commented on Nicholas Tse. Although he was not trained in science, he became a monk halfway through and is now a professional kung fu actor. What’s even more rare is that until now, he still practices kung fu when he has time, "I like these little young people."

Nicholas Tse and Jackie Chan used to tell them when they were young, "You don’t need to tell others, the effort of one play is the same as the effort of ten plays. Keep doing every job well, and you will win and get what you want."

Based on the present, he also called on the young actor team to respect the efforts of all the staff on the scene. It cannot be said that the actors have only arrived for a while and have to take them away.

2022 is Jackie Chan’s 60th week in the industry. As a witness to Chinese and even world films, he still believes that the experience is not easy and persistence is valuable.

As the Golden Rooster Award has passed 40 years, Jackie Chan finally sent his sincere wishes: "In the past 40 years, I have witnessed the strength of our China, the prosperity of our films, and the efforts and dedication of all filmmakers. In the future, I hope the Golden Rooster Award will be better and better. See you in the next 40 years!"

　　"Take a picture of me and this popsicle, and bring the white tower behind." Beijing Youth Daily reporter walked into Beihai Park in the golden autumn and saw a young couple holding Beihai Park Wenchuang — — Lotus ice cream punched in to take pictures.

　　Online celebrity ice cream introduced by Beijing’s major parks has been a hit. Beihai Park has lotus ice cream, Jingshan Park has peony ice cream, and yuyuantan park has cherry blossom ice cream. online celebrity ice cream has become a sign for young people to play in the park.

　　Wenchuang ice cream

　　Become a "new project" for tourists to punch in.

　　In the past two years, under the leadership of the Park Management Center, Beijing’s major parks have embarked on the IP road of online celebrity, and the old gardens have continuously introduced new selling points. The types of "park cultural creation" have increased from the initial 304 to 4989, which has increased 16 times in three years, and this number is still growing.

　　The reporter of Beiqing Daily visited several parks, tasted online celebrity ice cream and learned about the sales situation. The first stop came to Beihai Park, where I quickly found Wenchuang Store and bought online celebrity Beihai Lotus Ice Cream. The price of this ice cream is 20 yuan, and the words "Food can’t be saved, punch card refused, etc." are printed on the ice cream box. There are four flavors, one of which features lotus flavor. The extract of lotus is added to the formula, and you can smell the faint lotus fragrance when you open the ice cream package.

　　In Jingshan Park, the park features peony flowers, and there are four flavors of peony, mango, strawberry and matcha to choose from, one from 18 yuan. Many tourists came here, but the staff explained: "Because of the epidemic situation, in order to try to avoid everyone taking off their masks in the park, this online celebrity ice cream has not been sold."

　　Finally, the reporter of Beiqing Daily came to yuyuantan park, where the cherry blossom ice cream is the most famous. In addition to online celebrity ice cream, there is also a cherry blossom-flavored soda jointly created by yuyuantan park and Beijing Weier enterprise Arctic Ocean, which is also a must-have drink for tourists coming to yuyuantan park. This drink is a special one in spring. In early spring and March, many Beijing residents can buy this cherry blossom-flavored Arctic Ocean soda in convenience stores and supermarkets at their doorsteps.

　　Play the "Ying Jing Er" card

　　Continuously introduce new series and products.

　　In addition to online celebrity ice cream, Park Wenchuang has also made great efforts to develop new products in terms of fast-selling products. Many foods containing Beijing Park IP are new, which are jointly created with Beijing time-honored brands. For example, the "Peony Pastry Series" launched by Jingshan Park has become a hot-selling product in spring, which includes peony red bean cakes, peony rich cakes, soft cakes and flowers cakes with different tastes.

　　Park Wenchuang also focuses on the "Ying Jinger" card. Miao Xiangliu, Director of Service Department of Park Management Center, introduced that in recent years, municipal parks have mainly launched a series of cultural and creative products and garden experience activities, such as China garden theme products, holiday creative new year’s goods, and handwritten letters from four seasons plants. In the past three years, the types of "park cultural creation" have increased from the initial 304 to 4989, and new series and products have been continuously introduced in every theme activity and every garden time.

　　Let Park Wenchuang become

　　Part of people’s daily life.

　　During the visit, the reporter of Beiqing Daily found that "Park Wenchuang" is more difficult to buy. Take Beihai Park as an example, there is only one Wenchuang store selling online celebrity ice cream in the park. The reporter of Beiqing Daily asked about the small shop set up along the lake. They said, "We can’t sell lotus ice cream here." On the one hand, this franchise protects online celebrity ice cream, but on the other hand, it also restricts the sale.

　　In this regard, the reporter of Beiqing Daily interviewed Hu Yang, a cultural and creative industry person, and put forward his own suggestions for the next development of Beijing Park Cultural and Creative Industry: "Beijing Park Cultural and Creative Industry has developed for many years, and under the influence of Beijing Park IP, it has the potential to become a online celebrity among Beijing residents and even the whole country. Online celebrity ice cream can’t be restricted from becoming an orphan by a single form of sale. Park Wenchuang should be made a part of people’s daily life, and even managed as ‘ Beijing Gift ’ Let tourists who come to Beijing take such online celebrity gifts home, or use the convenience of new logistics to let people eat these Beijing net reds at home. "

　　In fact, the cherry blossom-flavored soda jointly created by yuyuantan park and the Arctic Ocean is an innovative example. Making Park Wenchuang available everywhere is the best development of Beijing Park IP, making Park Wenchuang enter the homes of ordinary people and making online celebrity products a real fast-selling product.

　　Wenhe photo/reporter Chloe Wang

　　Overall planning/full estate