From entertainment to entertaining: short video becomes the main channel for minors to answer questions.

The short video of "short and quick" is deeply loved by teenagers and widely used, and the negative effects are also paid more and more attention.

Recently, the China Youth Research Center completed a questionnaire survey of primary and secondary school students in six provinces in eastern, central, western and northeastern regions. The survey found that minors who used short videos accounted for 82.9%, an increase of 17 percentage points compared with the survey results of similar people in 2019.

The study also found that minors with heavy learning burden and poor parent-child relationship were significantly more exposed to short videos and used short videos for a long time and frequency than those with light learning burden and good parent-child relationship.

Moreover, the proportion of minors with heavy learning burden and poor parent-child relationship who set up the youth model is lower, and the proportion who are dissatisfied with the youth model and think that the youth model is of little use is higher.

From January 1, 2024, the Regulations on the Protection of Minors’ Network will be implemented. In this "Regulations", network literacy education is clearly included in the content of school quality education, and the key contents of social concern such as information protection for minors and prevention of addiction are also mentioned.

The network use of minors is complicated. On the one hand, it is necessary to prevent addiction and avoid negative effects; on the other hand, it is necessary to adapt to the trend and shorten the network platform such as video as a powerful learning tool, which puts forward new requirements for the supervision and service parties.

The survey found that over 80% of minors have used short videos. Short videos are widely used among minors, and the penetration rate has increased rapidly in recent years.

Sun Hongyan, the project leader and researcher of China Youth Research Center, said that in 2019, the survey results showed that the short video contact rate of minors was 65.6%. At present, with the rapid development of short videos, the contact rate of short videos among minors has increased by 17 percentage points.

More minors become "frequent users" of short videos. According to the survey in 2019, the proportion of frequent use of short videos was 9.7%. By comparison, it is found that this proportion increased by 11 percentage points in 2023, reaching 20.7%.

However, most minors use short videos infrequently, sometimes (37.2%) and occasionally (29.5%).

So, what kind of people use short videos more frequently?

It is found that the use of short videos by minors shows distinct demographic characteristics in terms of contact rate, frequency and duration of use. For example, rural students and high school students have used short videos more, for a longer time and with higher frequency.

"Compared with junior high school students and primary school students, high school students have significant differences in cognition, thinking, learning, interpersonal communication and access to information, and the demand for short videos is stronger. The phenomenon that rural minors use longer than urban minors deserves attention. " Sun Hongyan said.

In addition, the learning burden and parent-child relationship also have some influence on the behavior of minors using short videos.

Minors with heavy learning burden and poor parent-child relationship are significantly more likely to contact short videos, use short videos for a long time and frequency than those with light learning burden and good parent-child relationship.

In recent years, with the increasing use time of online games and short video platforms, the problem of minors’ internet addiction has been paid more and more attention, and related measures have been continuously introduced.

At the press conference of the State Council Office on October 27, Li Changxi, director of the Network Rule of Law Bureau of the National Network Information Office, introduced that in the prevention and control of addiction to online products and services, the Regulations on the Protection of Minors’ Networks (hereinafter referred to as the Regulations) stipulated that online products and services providers should promptly modify the contents, functions or rules that may cause minors to indulge, set up a model for minors, and announce the work of preventing addiction to the public every year.

Chloe Wang, a researcher at Beijing Institute of Technology’s Intelligent Science and Technology Law Research Center, told 21st century business herald that the network protection of minors is actually a problem of social co-governance, and all parties need to work together to resolve practical challenges. For example, a simple game scenario involves many links, including the joint participation of the platform and the family.

He pointed out that the verification of true age and guardian’s consent is another major challenge in the practice of network protection for minors, and it is also a global problem.

According to the survey, only 40% (40.5%) have set up the youth mode, and more than 30% have never set it (35.2%). More than 10% have set it in the past and don’t set it now (13.7%), and more than 10% don’t know whether it has been set (10.6%).

With the continuous improvement of the youth model, more and more minors are willing to be opened by their parents. The data shows that nearly 40% (36.1%) said they didn’t want their parents to start the youth mode, and more than 60% (63.9%) said they would like their parents to start the youth mode.

Li Changxi introduced that in order to prevent minors from indulging in online games and live webcasts, relevant network products and service providers have launched an upgraded anti-addiction system in accordance with the law, and promoted the "youth model" to "minor model".

"In practice, the platform will actively implement the relevant laws, regulations and standards for the protection of minors in order to purify its own operating environment," Chloe Wang said. "For example, in 2017, Tencent took the lead in launching the Growth Guarding System to help parents guide the play behavior of minors’ children, and launched the’ intellectual, physical and intellectual’ plan to provide hardware facilities and software courses for urban and rural minors. In the future process of network protection for minors, we can learn from the best practical experience in the industry and form a social consensus. "

The survey shows that the function of minors using short videos has gradually changed from entertainment to entertaining.

First of all, short videos have become the main channel for minors to answer questions. According to the investigation, it is found that web search (73.5%) is the first choice, accounting for more than 70%, followed by watching videos or short videos (56.6%) and asking classmates and friends (52.9%).

Secondly, among the favorite short video types of minors, knowledge education and hot topics have been greatly improved in ranking. In the survey data of 2019, these two categories ranked third and sixth respectively, while they ranked second and third respectively in this survey.

Sun Hongyan told 21st century business herald that light knowledge, which doesn’t take a lot of time to study systematically, is all-encompassing, easy to understand, short in time and easy to be accepted by the public. Ignoring knowledge also has the characteristics of entertaining and vivid images, which enables people to learn all kinds of knowledge in a relaxed and happy mood.

In addition, the vast majority of minors in the survey agree that short video learning is helpful to enrich knowledge, easy to learn and easy to interact. Most minors also believe that learning through short videos is more conducive to achieving universal education.

So, what kind of light knowledge is more favored by minors?

The survey shows that news hotspots rank first, humanities knowledge such as history, geography and culture rank second, and talent knowledge such as dance, music and painting ranks third, followed by the introduction of campus life of famous schools, popular science knowledge such as aerospace navigation and information technology, and sports and leisure knowledge such as football, chess and cards.

It is worth noting that the survey also found that some minors believe that there are still some disadvantages to be overcome in short video learning, such as the lack of high-quality content, the inability to guarantee the accuracy of knowledge, and the influence of algorithm recommendation.

The data shows that more than 60% (67.2%) of minors agree that "the accuracy of knowledge is not guaranteed", and more than half think that "there are too few high-quality contents" (57.2%).

This requires the joint efforts of schools and society to provide high-quality content and improve the network literacy of minors.

Yuan Ningning, executive deputy director of China University of Political Science and Law’s Juvenile Affairs Governance and Legal Research Base, said that the important purpose of strengthening network protection for minors is to promote minors to fully enjoy the digital dividend and achieve all-round development. Development is the goal and safety is the premise.

He pointed out that schools should incorporate the improvement of students’ network literacy into education and teaching activities, and rationally use the network to carry out teaching activities to help students develop good online habits and enhance their ability to acquire, analyze and judge network information.

At the press conference of the State Council Office on October 28, You Sen, head of the Department of Basic Education of the Ministry of Education, pointed out that the Ministry of Education will further guide and urge local schools to incorporate network literacy education into the content of school quality education, and work with the national network information department to study and formulate evaluation indicators for minors’ network literacy. Based on the main channel of classroom education, promote the organic integration of network literacy and related courses.

Li Changxi said at the press conference that the Regulations put forward measures to encourage and support the healthy development of platform enterprises. For example, Article 14 of the Regulations requires local people’s governments at or above the county level to provide high-quality online literacy education courses for students. These systems can better attract platform enterprises to participate.

"In the era of rapid development of short videos, the proportion of minors exposed to short videos will continue to increase, which is an inevitable demand for the growth of the network generation of minors. Therefore, it is necessary to decrypt the’ traffic password’ suitable for minors and provide them with more personalized short video service content and functions in combination with the development needs of minors. " Sun Hongyan said.

A noteworthy detail is that the survey found that the favorite knowledge anchor of minors is ordinary adults who share experiences (49.5%), followed by peers (48.0%), and the third place is brothers and sisters such as college students (47.6%). These grassroots knowledge experts are more popular than professors or researchers, primary and secondary school teachers, academicians or scientists, which reminds us to optimize the ways and means of spreading light knowledge through short videos.

But in general, the main purpose of minors using short videos is still fun and decompression, and it is their psychological need to hope to relax. Sun Hongyan said that parents and teachers should help minors discover the fun in life and help them find ways and means to decompress offline.

(Author: Wang Feng Editor: Zhou Shangqi)

Source: 21st century business herald Author: Wang Feng

12 candidates for FIFA World Player of the Year announced

Original title: FIFA World Player of the Year announced by 12 candidates

Including Messi, Holland, Mbappé and de Braune.

Who will be the best football player in 2023? On the 14th (Korea time), FIFA announced the candidates in various categories of "FIFA Best Football Award 2023". In the category of male players, 12 people were nominated, including last year’s World Cup champion Messi, triple champion Harland and de Braune, and World Cup runner-up Mbappé. The award was established in 1991. In 2010, it merged with the Golden Globe Award selected by the French football magazine "French Football" and changed its name to "FIFA Golden Globe Award". Since 2016, the award ceremony has been held separately from the Golden Globe Awards. Or say it again. The judging period for the men’s team is from December 19th, when the FIFA World Cup Qatar 2022 ended in 2022, to August 20th this year, and the judging period for the women’s team is from August 1st, last year to August 20th, when the Women’s World Championships ended. The cup ends this year. The candidates for the best male player include Messi, Harlan, Mbappé and De Braune, as well as Julian Alvarez (Argentina), brozovic (Croatia), Gundogan (Germany), Rodri (Spain), Quevara Ceglia (Georgia) and Osim Heng (Nigeria). ), Rice (England) and Silva (Portugal) were selected. Ronaldo, who received a large transfer fee and played for Al nasr in the Saudi League, was not among the candidates. Candidates for the men’s team coach of the year include Guardiola (Manchester City), Inzaghi (Inter Milan), Postecoglou (Celtic-Tottenham Hotspur), Spalletti (Napoli-Italian national team) and Xavi.(Barcelona). It is worth noting that Jorge Bilda, the coach of Spanish World Cup champion, was excluded from the women’s team coach award. Coach Vilda recently stepped down because of a sexual harassment scandal, and has close ties with Spanish Football Association President Rubiales, who was fired after the controversy. Winners are determined according to the voting results of coaches, captains, media and fans of FIFA member countries.

Editor in charge:

Inter Milan are interested in the 25-year-old Greek defender with a knife and the best substitute for Shke, beware of the Serie A giants.

After the end of this season, Inter Milan’s defensive line-up may face reshuffle again, especially the defensive iron gate Shkli Nial, and there is a great possibility of leaving the team.

Once Shkley Nial leaves the team, the Nerazzurri must find a replacement for him. According to schira’s latest revelation, Inter Milan have found the best replacement for Shkley Nial. He is the Greek international centre-back Mavro Panos, who is currently playing for the Bundesliga in Stuttgart.

Mavro Panos, born in December 1997, just turned 25 this year, which is the golden age of his career. Mavro Panos is 194CM tall and weighs 89KG. He needs height and confrontation, which is simply a good material for playing a central defender.

The data shows that Mavro Panos is not only steady in defense, superior in interception and stealing, but also fast, very impactful and has super offensive attributes in the frontcourt. In the last two seasons, he has contributed 7 goals and 1 assist to Stuttgart in 63 games. It is no exaggeration to say that he is a "defender with a knife" in the Bundesliga. If Inter Milan can sign Marco Panos, it will not only stabilize the defense, but also enrich the team’s frontcourt attack routines to some extent and improve the team’s frontcourt attack efficiency.

At present, Inter Milan are making a comprehensive investigation and evaluation of Mavro Panos. Once there is no problem, they will apply to Stuttgart for transfer. Considering that Mavro Panos’s contract with Stuttgart expires in 2025, and Stuttgart may be relegated to the Bundesliga, Inter Milan is expected to buy the Greek defender with a knife at a relatively low transfer fee.

However, if Inter really want to sign Mavro Panos, they need to be more decisive, because apart from the Nerazzurri, there are also Italian giants Napoli who are also interested in the Greek international. If Inter Milan hesitates and procrastinates, it may be beat by the new champion Naples.

Manchester United 1-0 away from Bournemouth: Manchester United scored 1 point in the last two games and settled in the top four!

A dramatic and tense football match was officially staged on the evening of May 20th, Beijing time. Bournemouth played Manchester United at home. Next, let’s take a look at the wonderful game process.

Just eight minutes into the game, Manchester United took the lead. Eriksson’s cross, casemiro bravely entered the penalty area, and a beautiful volley side hook scored the first goal for Manchester United!

However, Bournemouth did not give up, and they also made a wonderful attack in the 27th minute. Solanke turned and shot low in the restricted area, but the ball was magically solved by Degea.

In the next game, Bournemouth continued to make threats, but Manchester United’s defense remained very stable. In the 34th minute, Bournemouth cooperated in the frontcourt, and Christie’s shot was blocked from the bottom line. Unfortunately, they didn’t seize the opportunity to equalize the score.

In the second half, Bournemouth stepped up their offensive, but Manchester United’s goal was still indestructible. In the 47th minute, Brooks volleyed into the penalty area and the ball was saved by Degea. In the 63rd minute, Wieghorst volleyed in the restricted area and was saved by Neto.

Finally, the game entered the stoppage time, and Bournemouth still didn’t find a chance to score. Degea’s brave performance prevented them from scoring, even though they made several solo moves.

At the end of the game, Manchester United beat Bournemouth 1-0 away. Because of another Liverpool 1-1 draw with Aston Villa, Manchester United secured the top four in two games after scoring 1 point.

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