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A MCN organization shows the mobile phone matrix of automatic brushing in the front hall. Photo courtesy of respondents

　　"From the perspective of content, there are too many commercial implants, and I think this is very bad." Chen Xin is still fighting for himself. Because of his inner anxiety, his hands are unconsciously pinching his fingernails.

　　"As I said before, business cooperation is up to us. Whether I listen to you or you listen to me, you must make it clear!" The other side has a tough attitude and has no intention of giving in.

　　Weibo V Chen Xin, who has nearly 5 million fans, is a gentle post-90s boy in his life, and often records his beautiful life with his lens. What I just called was an MCN institution that he signed in the summer of 2019.

　　The two sides have differences on whether the video related to the theme of the epidemic is commercially implanted, and even have to go to court. Chen Xin never imagined that this contract, which was hastily signed last year, would make him so passive and even face millions of yuan in damages for breach of contract.

　　Born in foreign countries, MCN(Multi-Channel Network), commonly known as online celebrity broker, has grown in China and formed a certain "local characteristics" — — Not only engaged in online celebrity screening and incubation, but also undertake a series of chain work such as content development and management, platform resource docking, commercialization cooperation and realization.

　　To put it simply, MCN is online celebrity’s "driving force behind the great success". At present, over 90% of online celebrity have signed MCN institutions.

　　According to the statistics of the Ministry of Commerce, in the first quarter of this year, China’s e-commerce live broadcast exceeded 4 million. The live broadcast of goods grows like wild grass, the sales figures of super online celebrity are common, and the live broadcast experts have become "walking shelves", and MCN institutions with many online celebrity resources are sought after by capital. At the same time, disputes between online celebrity and MCN institutions frequently occur, and MCN institutions are repeatedly exposed with uneven levels and many "pits" in internal water depth.

　　Is online celebrity’s economy taking off in the wind or a flash in the pan? How many bubbles are there behind a hot mass? How can participants avoid the "pit" to get out of trouble? Xinhua Daily Telegraph reporter conducted an investigation.

　　It is better to sell aquatic products than to raise online celebrity, and the individual organization runs into the market.

　　The epidemic has had a huge impact on the film and television industry, and many companies have transformed into MCN. A large number of organizations and individuals run into the stadium, which is related to the low threshold for applying to settle in various live broadcast platforms.

　　The MCN organization signed by Chen Xin is located in Shenzhen, which was established in 2017 with a registered capital of only several hundred thousand.

　　According to the data of Sky Eye Survey, there are currently more than 17,000 online celebrity live broadcast related enterprises in China. In terms of geographical distribution, Zhejiang ranks first, followed by Liaoning, Guangdong and Jiangsu.

　　The COVID-19 epidemic has made by going up one flight of stairs, a popular live broadcast industry. More and more entrepreneurs find the business opportunities hidden in it, and they want to seize the limelight by running into the market.

　　Statistics show that since March, the number of monthly registrations of live broadcast-related enterprises has hit record highs. It reached 2,877 in May alone, an increase of 684% over the same period in 2019.

　　"We originally planned to do little seafood, and the factory decoration has been completed by 90%. Now I plan to tear it all down and switch to a media company. " Speaking of his own road to transformation, Brother Cen is particularly proud. Up to now, the first floor of the factory is still storing cold storage and shipping aquatic products, and the upstairs has all been transformed into the office area of the media operation team.

　　Cenge’s trading company was established in 2008, and it caught the wind of e-commerce, with sales exceeding 20 million yuan that year. But he believes that the bigger the traditional business is, the faster it will die.

　　"In 2011, I distributed high-end seafood, and the inventory accounted for 50 million yuan, of which 20 million yuan was still a loan. I need to stock up the goods throughout the year in a fishing season. In case you meet a ‘ Black swan ’ The event, the collapse is a moment. " Seeing that peers have closed down under the epidemic, Brother Cen has a lingering fear. "It’s still a good turn for the project ship with light assets."

　　One person, one mobile phone, the ultra-low cost has given countless people the dream of being a online celebrity, and realizing commercial realization by using these dreams is the new direction of Brother Cen. He has begun to declare that he is the owner of MCN organization with "over 10 million fans".

　　Brother Cen’s transformation has influenced a friend who originally made a car modification. After the Spring Festival this year, this friend also formed a new media team, and there are also a matrix of more than a dozen accounts.

　　Among the institutions in transition to MCN, film and television companies are particularly eye-catching. The epidemic has had a huge impact on the film and television industry, and many companies have tried to save themselves, including the transformation to become MCN. In addition, industry leaders such as Huayi Brothers and Wanda Media have also increased their MCN business.

　　Li Xiang is a post-80 s film and television industry practitioner. He didn’t start work in the first four months of this year. A video released in May became popular, which attracted him a 60,000-yuan advertising order. He said, "Many companies and film and television bases can’t start work this year. In contrast, MCN’s business is more stable." For film and television companies, MCN is more like an extension of business, which has accumulated in content production and artist training.

　　In addition to the film and television industry, there are a large number of educational institutions that have transformed into MCN. Different from strong entertainment projects such as games and chats, the core value of educational content lies in the effect. High-quality content will establish a strong trust relationship with fans and further realize the realization of C-end business. As early as 2017, Weibo Education, a subsidiary of Sina, launched the MCN cooperation program, with nearly 100 cooperative institutions, covering various fields such as postgraduate entrance examination, CET-4 and CET-6, civil servants, department examination and studying abroad.

　　Since the beginning of this year, Yu Minhong, Chairman of New Oriental Education Technology Group, has also given many live lectures on platforms such as Aauto Quicker and Tik Tok. According to the statistics of iResearch, the total turnover of educational products sold through short video platforms in 2019 reached 11.75 billion yuan.

　　At present, Aauto Quicker, Tik Tok, bilibili and other platforms have launched cooperation plans with educational institutions. In November last year, Aauto Quicker announced that it would take out 6.66 billion traffic to help start educational accounts; In February of this year, Tik Tok’s Byte Department short video joint education and training institutions and public schools launched the "home class" project; In February this year, bilibili launched the "Non-stop Learning" course to provide flow support and cash rewards for UP owners.

　　People from all walks of life are pouring in. According to Tianyancha data, as of July 6, according to the industrial and commercial registration, there are 9,284 new live broadcast related enterprises in China this year, which has exceeded the number of such enterprises added in the whole year of 2019.

　　A large number of institutions and individuals run into the stadium, which is related to the low threshold for applying to settle in various live broadcast platforms. To become a resident of MCN in Aauto Quicker, you only need to submit three original signed authors, one of whom has more than 2,000 fans, and the author has updated more than three works within two months; To become an MCN organization in Tik Tok, you only need to sign five live broadcasters under the company’s banner, and the total number of fans will exceed 10,000.

　　Batch incubation becomes easier, but it is more and more difficult to realize it.

　　The Matthew effect of the industry is becoming more and more obvious. All kinds of resources are tilted to the head of several large companies, and it is increasingly difficult for small and medium-sized institutions to make money. "It seems to be ‘ Blue Ocean ’ The market, in fact, has ‘ Red to black ’ "

　　"The so-called online celebrity, to put it bluntly, is just a matter." Kai Ge, an employee of MCN in Beijing, bluntly said, "It is to build ‘ People set up ’ It is different from ordinary people, and netizens like to watch different content. "

　　In the fast-paced era, a short video of 15 seconds, if the first 3 seconds are not attractive enough, users will take it away. "We speak ‘ Three seconds is life and death, and seven seconds is a turning point ’ Law, what is needed is the sense of contrast of strong visual impact. Pursuit makes people sigh involuntarily after reading it ‘ I’ll go ’ ！” Brother Kay said.

　　He takes Chen Yufu, an online celebrity who shows off his wealth, as an example. Every day, he wears 26 kilograms of gold to go out. Under a big gold chain with a diameter comparable to that of walnuts, he hangs a gold medal the size of a brick, glittering from head to toe. Such a high-profile and luxurious dress has attracted Chen Yufu’s attention and even attracted police investigation. In fact, all the gold worn by Chen Yufu is fake.

　　"The words and deeds that are out of place really catch the eye, but it is easy to roll over if you don’t grasp it well." Brother Kai knew online celebrity, who was set up by an elite, and rented a mansion of hundreds of millions of yuan to shoot videos. As a result, keen netizens found out that this house had appeared in many people’s videos.

　　Sensory stimulation is the primary way to absorb powder, and the platform also knows this. For example, if you register as a new user in Tik Tok or Aauto Quicker, the system will automatically push eye-catching content. First, catch the user staying on the platform, and then push the content according to the user’s viewing habits.

　　"Big data will not deceive people. What do you like to watch? It is clearer than your mother." Brother Kai said half jokingly, "There is an indicator called ‘ The broadcast completion rate ’ Even if the user doesn’t comment, like or collect, but a video is not finished, it can’t be faked. When the platform algorithm knows that you love watching this kind of video, it will be easier for you to brush the same type of work. "

　　In the face of massive choices, netizens are prone to aesthetic fatigue. Therefore, if you want to capture users for a long time, you have to rely on excellent content.

　　Kai Ge said that before incubating online celebrity, they first examined the character and personality to avoid the collapse caused by too many negative news; Secondly, look at the external and internal advantages or characteristics. Externally, such as height and face value, can people remember instantly? Internally, it refers to knowledge and experience, or whether they have mastered a skill. "Don’t force both inside and outside, just have one specialty."

　　Do a good job of positioning and shooting a good video, but what if it still doesn’t work? There is still a way.

　　"20,000 plays +150 live likes +30 forwards +15 live comments, just 28 yuan!" The reporter contacted Wechat business, a Tik Tok promoter, randomly selected a short video with vibrato, and bought this 28 yuan package online. Sure enough, the promised effect was fulfilled within the scheduled time.

　　The Wechat business also received the "popularity in the live broadcast room" business: "5 real people interact for one hour" charges 50 yuan, "10 robots brush for 3 hours" charges 40 yuan … …

　　298 yuan is the quotation of the brushing system he recommended to reporters. "It only needs a mobile phone to run, and then you can take orders yourself, or you can sell this system and continue to recruit agents." The Wechat business also revealed that many institutions are also using this system, "saving money for personal use and making money by helping others brush."

　　There is also a video mass production system, which can manage hundreds of accounts by one person, but the cost is high: the system supporting 32 mobile phones costs 19,200 yuan, the system supporting 96 mobile phones costs 38,400 yuan, and the maintenance cost is 3,000 yuan per year in the later period. This is only the software part, and the hardware mobile phone and SIM card have to be purchased by themselves.

　　After thoroughly studying the platform algorithm, user psychology and powder-increasing channels, it is no longer difficult to mass-produce online celebrity. The reporter interviewed a number of MCN institutions, without exception, the office area has two walls. One wall is covered with photos of its online celebrity, called "online celebrity Matrix", which is convenient for merchants who come to negotiate business to choose; A wall is covered with mobile phones to show the power of the brush system.

　　At present, there are three ways to change online celebrity: advertising, bringing goods and rewarding. The specific division depends on the contract, and the bargaining power of different people is different. The most common one is the three-seven-open, and the institution takes seven.

　　Some people envy online celebrity for getting "hundreds of millions of sound waves" in one night’s live broadcast. According to the rules, it is tens of millions of yuan. "But none of the hundreds of millions of sound waves are brushed up by bits and pieces, and there are institutions behind them. It is impossible for all the money to go to the anchor, but if the anchor has a good ranking, it can improve the bargaining power. " Brother Kai borrowed a line from the movie to describe it, "The money of the gentry is returned in full, and the money of the people is divided into three or seven parts."

　　The reporter’s investigation found that a standard team in online celebrity should consist of at least six people: a clothing supervisor, a designer, an assistant, a make-up, a cameraman and a new media operator. After one year, at least one million yuan needs to be invested, and it may not be realized. Therefore, the current MCN institutions have been much more cautious when incubating online celebrity.

　　In addition, the Matthew effect of this industry is becoming more and more obvious, and all kinds of resources are tilted towards online celebrity, the head of several large companies, making it more and more difficult for many small and medium-sized institutions to make money. Brother Kai thinks that the market that individuals seem to be "blue ocean" is actually "red and black".

　　"Juicer scam", bragging cost is a PPT.

　　"It is very common to spread the net to hoard the author by painting a pie with empty gloves. It is possible not only for pheasant MCN company, but also for large and medium-sized MCN, but the probability of the former is higher."

　　At present, most MCN organizations adopt the strategy of "casting a wide net", looking for "Xiaobai" who has certain creative ability and a small number of fans but has potential for growth. They try their best to sign up for their own companies and get as many as they can.

　　After recruiting, they are basically free-range, and whether they can be popular depends on nature. If you are red, you will earn, and if you are not red, you will lose.

　　When signing "Xiaobai", institutions will boast about how they have channels, strength and matrix, and how many online celebrity are hatched by themselves. After all, it is not easy to verify, and the cost of bragging is a PPT.

　　This is the case with the MCN organization that Chen Xin met. "At that time, several institutions wanted to sign a contract with me, but this institution was more active and spoke very well."

　　He signed the contract without a field trip. "This institution was in Shenzhen, and the contract was signed directly online. Now I have to go to court, I have never even seen their faces. "

　　Chen Xin recalled that after signing the contract in April last year, the other party seemed to disappear. All his videos are planned, scripted, copied, filmed, edited and subtitled by himself. Just after he rose to 1 million, the boss of this organization suddenly appeared in the WeChat group chat, and began to evaluate Chen Xin’s unprofessional video production. Then he turned the topic to the business list and asked Chen Xin to advertise and implant, and the commission was divided into three or seven parts.

　　During the epidemic this year, it was very risky to go out and run around. The company didn’t provide any protective measures, only saying "You should pay attention to safety", which made Chen Xin feel very chilling. On the other hand, if he makes money from this blog, he feels that it is tantamount to "eating human blood steamed bread", which is the reason for his real inner resistance.

　　In the face of Chen Xin’s refusal, the company took out the contract at that time. To put it bluntly, "the liquidated damages can’t be less, and the highest value is 3 million."

　　Chen Xin, a little desperate, even thought of giving up making short videos. After calming down, he wanted to find a job, or go to school again, and dragged this matter to the epidemic by the word "drag", which was also rejected by the company.

　　There are not a few people like Chen Xin. Zhou Ling, a 90-year-old designer in Shanghai, is ready to fight a lawsuit for three years. Her father carried these jobs for her. "It is particularly distressing to see my father in his fifties driving from Shanghai to Hangzhou with his luggage again and again."

　　For many online celebrity or bloggers, if they want to take the road of commercialization, MCN can hardly avoid it. Like Chen Xin, he only has experience in making content, but he doesn’t know anything about business cooperation and signing contracts, so he needs the assistance of MCN.

　　"It is very common to draw a big cake with empty gloves, not only pheasant MCN company, but also large and medium-sized MCN, but the former is more likely." Brother Kay is not surprised by this situation.

　　Huang Han, another slightly experienced bilibili UP owner, is much more cautious about the contract. He described it to reporters as a "juicer scam". In April this year, Huang Han was invited to talk to the MCN company that wanted to sign him. "In a Zhongchuang Industrial Park, the scale is very small, that is, two offices were rented."

　　The basic content of the contract, Huang Han has no salary, he is responsible for making the video and bears the cost of the video himself, earning 37 points, and the video copyright belongs to the company.

　　The organization does not give nothing, but will give a so-called operation teacher, who is responsible for "monitoring and analyzing data and observing hot trends on the Internet". To put it bluntly, it is to look at the background data and then brush the hot search every day.

　　"This kind of operation teacher is usually a female college student who just graduated, and it is not one-on-one. At least it will be a teacher of twenty or thirty bloggers." Looking at these terms, Huang Han felt that if he signed it, he would send himself into the juicer and then respectfully send it to others.

　　What content creators need most is traffic, which is also the biggest help that organizations can give. When Huang Han asked what resources could be provided, the person in charge of the organization began to talk about him, talking about vision and the future, but not about resources.

　　Then the person in charge of the organization also talked about the reward mechanism: once the contract is signed, Huang Han can introduce other bloggers to sign the contract, so he can take 15% from the blogger’s income, and Huang Han can get 15% from the bloggers who introduce the contract later.

　　As an adult, he rationally controlled his emotions, but he just exclaimed: "Wow, you can introduce the concept of pyramid selling into MCN format, which is also an innovation!"

　　"bonus hunter gave other sheep from us, so what happened to you?" Since then, Huang Han has not considered cooperation with MCN institutions.

　　Online celebrity’s training courses are hot, and there is no shortage of leeks and knives

　　Inspired by getting rich overnight, many people flocked to this outlet. Because incubating online celebrity burns money and consumes energy, some people in the industry are eyeing online celebrity training courses.

　　Any industry is hot, and when cutting leeks, the sickle is the sharpest.

　　The first wave of cutting leeks: earning tuition.

　　Inspired by all kinds of grassroots who get rich overnight, many people have poured into this outlet. However, because incubating online celebrity consumes energy and money, some people in the industry are eyeing the training courses in online celebrity.

　　"Ten years ago, you missed Taobao. Five years ago, you missed Wechat business. You must not miss the 2020 short-sighted frequency band. If you want to realize short-sighted frequency band goods, contact us to provide you with one-stop professional services. Zero foundation, zero fans, no traffic, no source of goods, no team, can also quickly become a master of goods … …”

　　The reporter left contact information behind this short video. The next day, he received a phone call from the MCN organization in Shenzhen, saying that adding WeChat can learn short video creation.

　　After the reporter added the WeChat of the course consultant, he could receive the live course links at 3 pm and 8 pm every day. The identity of the speaker is either the dean or the founder. The opening remarks always say that he is very busy at ordinary times. "That is, I have time to give lectures to you today, and all the students who come to attend classes today have earned it!"

　　The content of the course is all kinds of cases of becoming popular and getting rich. This account has realized 100,000 yuan in three months, and that account has achieved 500,000 fans in one month. From time to time, it "stimulates" the audience with the voice of chicken blood: "All the resources are given to you. Can you make money? Students who can type on the screen ‘ Neng ’ Give me the word! "

　　The one-and-a-half-hour course, in the last half hour, began to get down to business and urged the order: "I only accept five disciples today!" These five people can accept my personal guidance and enjoy today’s preferential price of 3980 yuan. After today, even with the help of ordinary teachers, the price will return to 5980 yuan. There is still the last half hour, and there are not many places! "

　　At the same time, the course consultant will keep urging, "What are you hesitating about? Such an opportunity is only available today. " Many netizens reported that they didn’t respond after paying the money, vowed to collect the money, and turned their heads silently.

　　The second wave of cutting leeks: earning kickbacks.

　　There is another organization that promises to "take you to fly", which seems to be more reliable. For example, promise to build your personal account to 100,000 fans in one month. If it is not up to standard, it will be refunded in full, and the entry of company transfer will be added, which seems to increase a lot of credibility.

　　However, after the establishment of personnel, the contractors will be provided with various talented teachers and training courses on the grounds of upgrading their skills. The expenses will be borne by individuals, and the institutions will be busy earning kickbacks and commissions. There are also institutions that love to sign female anchors. After signing, they say, "You have a disharmony in an organ on your face, so you need to have a cosmetic surgery", and then recommend a cooperative beauty agency, and the cost of the surgery will be borne by yourself.

　　The third wave of cutting leeks: earning spreads.

　　Some MCN organizations use the "shell" of the contract with goods to do the business of "interest-free storage". The merchant signed a contract with MCN to bring the goods, and the merchant paid a service fee of 300,000 yuan and signed a three-month contract to bring the goods. MCN promises a full refund without commission if it fails to meet expectations within three months. When the merchant heard it, it was "very cost-effective", but by the time the contract was fulfilled for one month, there was no sales of the goods at all. The merchant wants a refund, but the contract has not expired, so he can only wait. At the expiration of three months, the MCN organization will definitely return the money to the merchant, and during this period, he will not sell any goods.

　　According to industry analysts, this MCN organization may have signed dozens or hundreds of similar contracts. Calculated by 10 copies, this fund deposit is 3 million yuan. He won’t really bring you goods, but will only use the merchant’s money to invest and earn interest. If the money he invested has not come back in three months, he will use the re-signed contract to pay back the money of the top 10 companies.

　　Recently, the Ministry of Human Resources and Social Security officially released nine new jobs, including "Internet Marketer", including "Live Salesman". For those who want to enter the business, Brother Kai suggested thinking clearly about two questions: "First, who am I, and what does the other party want to package me?" Second, who they are, what qualifications they have, and why they have the ability to package me. " And we must choose a big company with credibility to cooperate with, and don’t sign a contract by imagination.

　　Since February this year, many local officials, academicians, university professors, etc. have organized groups to carry out "live broadcast to help farmers" activities on the Pinduoduo platform. Mao Yufeng, who is in charge of docking activities, told reporters that in Pinduoduo’s live consumption poverty alleviation model, there is no MCN agency as a middleman, and these goods-carrying groups are also "voluntary labor", with no "pit fees" and no commission. This is a relatively simple model in several platforms.

　　Because the industrial chain is complex, network anchors, content publishing platforms, product suppliers and other related participants lack clear management standards and supervision mechanisms. Faced with the irregular phenomenon in the early stage of industry development, China Business Federation issued a notice, asking its subordinate media shopping professional committee to take the lead in drafting and formulating two standards, namely, Basic Standards for Operation and Service of Video Live Shopping and Evaluation Guide for Online Shopping Credit Service System. This will be the first national standard in the industry.

　　The formulation and implementation of the two standards will help to guide and standardize the development direction of China’s live shopping and online shopping industries, put an end to chaos in the live broadcasting industry, reshape the industry ecology, improve the technical management level of the new retail industry, and safeguard the interests of consumers.

　　Hu Xianzhi, a doctoral supervisor in the Public Administration Department of the Central Party School (National School of Administration), suggested that the regulatory authorities should gradually improve the compliance requirements for this industry and help the industry develop healthily. MCN institutions should actively respond to the requirements of national laws and government regulatory agencies in terms of qualification filing, content compliance, live broadcast delivery compliance and intellectual property compliance, so as to develop healthily and in the long run.

　　(Xinhua Daily Telegraph reporter Liu Yuyu Some of the interviewees are pseudonyms)

　　Can bananas be wrapped in tin foil to extend the shelf life? You can fall asleep quickly by spraying a few sleep sprays on your pillow before going to bed. Toothpaste, baking soda, white vinegar, salt and detergent can be mixed together to remove old dirt? There are more magical instant noodles that can repair everything? These "life tips" circulating in the short video of vibrato are simple and effective, and they are eager to try. However, some netizens said that the effect was not satisfactory after trying. So are these tips reliable? Listen to what the experts say.

　　Will the banana root be wrapped with tin foil to extend the shelf life? Not necessarily!

　　In the video, if you want to keep bananas for a long time, you just need to clean them and then wrap them in tin foil. The principle is that ethylene gas released from bananas can accelerate the browning and ripening of bananas, and also accelerate the ripening process of any fruit nearby. Because most of the ethylene is released from the roots of bananas, wrapping it with tin foil or plastic wrap can slow down the ripening process of bananas and thus achieve the purpose of prolonging the fresh-keeping time.

　　Wang Hao, an associate professor at the College of Food Science, Tianjin University of Science and Technology (Tianjin Food Safety Science Base), said that bananas belong to climacteric fruits, which will release a large amount of ethylene (which will make bananas mature) at maturity, at which time the respiration rate of fruits will be greatly improved and will reach maturity quickly. If bananas want to be transported for a long time, they must be picked from the trees before they are fully ripe, so that they can withstand long-distance transportation and long-term storage.

　　"Generally speaking, bananas purchased by consumers in Chengcheng Huang are basically artificially ripened before sale." Wang Hao said, therefore, when bananas are bought, they should be washed and dried with clear water first, which can reduce the adhesion of ethylene gas on the surface and help to prolong the shelf life of bananas. Wrapping banana roots with tin foil or plastic wrap is also to inhibit the release of ethylene gas, which should have a certain effect, but the effect is not necessarily so obvious. If you want to prolong the shelf life of bananas, you should mainly control the storage temperature of bananas, which is generally the best at more than ten degrees Celsius, which can slow down the breathing rate of bananas. At the same time, reduce the pressure surface, it is best to hang bananas, because after the tissue is compressed, it will gradually soften, and the pressure surface is the worst.

　　Wang Hao said that generally speaking, bananas that have been artificially ripened can be preserved for about one week, and the shelf life can be extended to two weeks through technical means. If you want to store bananas for a long time, it is best to buy green bananas that have not been artificially ripened and let them ripen slowly.

　　Sleep spray is "insomnia buster"? The effect is limited!

　　The end of the year is a critical period for many office workers to achieve success. High-intensity work and pressure have made many people deeply anxious, and insomnia has become a common occurrence. At this time, the sleep spray recommended by Tik Tok and Xiaohongshu on various road networks has become a lifeline for many office workers. All kinds of sleep sprays are claimed to be added with lavender, vetiver, chamomile essential oil and other pure natural sleep-assisting ingredients. Spray 2-mdash on the pillow or quilt cover before going to bed; Three times can make people relax and ease their anxiety, thus helping them fall asleep.

　　Wang Lina, director of the Department of Mood Disorders of Tianjin Anding Hospital, said that some plants do have the effect of calming the nerves. The compound plant essential oil covers three major components: terpenes, alcohols and esters, among which linalyl acetate, aromatic alcohols and limonene are the main components. Generally speaking, alcohol has a good sedative effect, and related studies have confirmed that linalool has a soothing effect on the central nervous system, including helping sleep, anticonvulsant and lowering body temperature. In addition, esters also have the effect of helping sleep, which can prolong sleep time, and their effects will be enhanced appropriately with the increase of dosage.

　　"This kind of sleep spray containing essential oil can be used as a health care product, and patients with acute insomnia can use it for a short time, and it also has a certain effect of helping sleep. At present, some surveys show that about 70% of patients with acute insomnia can slowly recover through their own adjustment. " Wang Lina said, but another 30% patients will transition from acute insomnia to chronic insomnia, and these people need to find a professional doctor for examination and professional systematic evaluation.

　　Chronic insomnia, sleep rhythm disorder, it is not these health care products can solve. If you don’t receive the treatment of professional doctors in time, it will lead to many emotional problems, the most common ones are depression and anxiety disorder. On the contrary, depression and anxiety can also cause sleep disorders. The two influence each other, a vicious circle.

　　Can the "mouse" ultrasonic dish washer free your hands? Actually, it can’t be cleaned … …

　　In winter, the most painful thing is to wash the dishes. If there is no hot water, it is difficult to clean greasy dishes. Tik Tok’s last dish-washing artifact about the size of a mouse made people see the hope of liberating their hands. In the video, this ultrasonic dish washer was put into the sink. As the instrument vibrated, the oil on the dishes also fell off one after another. However, some people sent a video to verify that the oil on the dishes still exists by using the ultrasonic dish washer.

　　Zhang Sheng, a professor at the School of Chemical Engineering of Tianjin University, explained that in principle, ultrasonic cleaning uses cavitation effect to clean objects. In layman’s terms, it means that micro-explosions and shock waves generated when bubbles formed by ultrasonic waves burst replace hands to wash dishes, so that the dirt on the surface of the cleaned objects is destroyed and quickly falls off. Generally speaking, the cleaning effect will be better if some surfactants (detergents) are added.

　　"The effect in the video is not ideal, mainly due to the low power of the machine and the location of the dishes." Zhang Sheng said that large ultrasonic dishwashers are generally densely covered with ultrasonic transducers at the bottom, so that dishes can be cleaned from all directions. When this mouse-sized dish washer is placed in the sink, the generated ultrasonic wave can only spread outward, and the energy near the dish washer is strong, and the shock wave far away is weak, which will affect the cleaning effect. In addition, the amount of water in the sink is also very important, and when the amount of water and power do not match, it will also affect the use effect of the ultrasonic dish washer.

　　Toothpaste, baking soda, white vinegar, etc. can be mixed with strong decontamination? Theoretically feasible … …

　　Every household has to do a general cleaning before the Spring Festival, and the old dirt in the kitchen stumbles many housewives. Some netizens sent a decontamination recipe at the right time, which made many people get the treasure. In the video, toothpaste+baking soda+white vinegar+detergent are mixed and used together, and a touch on the bottom of the black pot is instantly as bright as new.

　　Zhang Sheng said that the main components of black scale at the bottom of the pot are a mixture of carbon deposit, iron oxide and oil scale due to insufficient gas combustion. Baking soda is sodium bicarbonate, which can help remove oil stains. White vinegar is mainly composed of acetic acid except water, which can help remove iron oxide. The main components of toothpaste are friction agents (calcium carbonate and calcium hydrogen phosphate), and the main components of salt are sodium chloride, which can help to remove carbon deposits. Detergent can also remove oil stains, so this formula can remove dirt from the bottom of the pot in principle.

　　Although it has a cleaning effect in principle, in the follow-up experiments of many netizens, this formula did not play a strong decontamination role. Compared with the original video, the dirt on the bottom of the pot is still stubborn in the netizen experiment. In this regard, Zhang Sheng said that the formula is feasible in principle, but the specific cleanliness should be related to the thickness of the dirt at the bottom of the pot and the specific conditions for its formation. In addition, there is too much water in the video of netizens, and the raw materials of the formula are excessively diluted, which is not conducive to cleaning up dirt. In addition, although iron oxide and oil dirt at the bottom of the pot are relatively easy to remove, carbon deposit is not easy to remove. This is also one of the reasons for the failure of the formula.

　　Is instant noodles reliable in repairing everything? The key is craftsmanship … …

　　Since Tik Tok came into being, people have seen that "the master is among the people". At present, the popular videos of instant noodles repairing broken furniture, toilets and floors in Tik Tok are amazing. Investigate its repair steps, add instant noodles and glue — Scrub — Polishing — Paint — Completed, the process is simple and rude, and the repaired furniture looks almost invisible to the naked eye.

　　For this "craft", Zhang Sheng analyzed that the repair mainly uses fillers and adhesives to fill the holes. In the traditional repair of furniture, wood powder, putty, etc. will be used to fill it, then fixed with specific glue, and finally polished and colored. It is not impossible to use instant noodles as fillers, but they are oily, loose and large in particles. If the glue is not uniform enough and the repair technology is not exquisite enough, the effect and quality after repair may be affected.

　　Sabah fruit, like a ball of wool, has rows of compact "match sticks" on the peel, which feels the same as touching a freshly shaved head; The banana industry’s "family bucket" of horn bananas, one top ten, guarantees that you can’t eat the second after eating one; The bullet-seed melon that will pop out its seeds when it matures, the sea bottom coconut that is vividly called "woman’s ass fruit", and the shampoo fruit that is said to have a faint violet fragrance even after eating it … … These fruits that you have never heard of once appeared on Yang Xiaoyang’s target list, and now they have become his "trophies". Their photos lie quietly in his computer, and only the owner of the photos, Yang Xiaoyang, knows how much bitterness was behind the "intimate encounter".

　　Yang Xiaoyang is 30 years old, and the title of "Fruit Hunter" has been with him for a long time. He has eaten more than 600 kinds of fruits, including more than 100 kinds of durian alone. Since he decided to be a "fruit hunter" in 2013, he has almost traveled to hundreds of rainforests in Singapore, Malaysia and other places, photographed hundreds of thousands of plants and witnessed more than 30,000 kinds of plants with his own eyes, accounting for almost 1/10 of the world. Although he seems to be a "fruit encyclopedia" now, in fact, his major in college is far from fruit — — Precision manufacturing.

　　Being a happy person who "dares to do what he likes" in the netizen’s mouth, Yang Xiaoyang said that the experience of looking for fruit is far from as easy as everyone imagined, and he is not a "rich second generation" who "eats 500,000 fruits at his own expense every year". On top of curiosity, his ultimate goal is to do his best to make some contributions to the protection of plant diversity.

　　The precision manufacturing engineer plunged into the botanical garden

　　The interview with Yang Xiaoyang was held in a coffee shop. A few days ago, the position of his circle of friends showed that he had once again "gone down to the rainforest" and "the place was Sumatra, Indonesia". This is obviously not the first close contact with the rainforest of Sumatra. This time, he photographed the Titan konjac (also known as "corpse konjac" because of its stench) that is about to bloom. A few years ago, he took a photo with the flowering Amorphophallus konjac. Facts have proved once again that it is a myth to say that it can "eat people" when it blooms, and it stinks only to attract insects to pollinate it.

　　Black-rimmed glasses, healthy wheat skin, and backpack. From the outside, Yang Xiaoyang is a typical "engineering male", slightly introverted and unsociable, but his eyes are shining when he talks about plants.

　　Yang Xiaoyang was born in rural Henan, and was brought up by his grandmother. His childhood without his parents made him somewhat withdrawn, but the flowers and plants in the fields gave him endless happiness. "When I was a child, I was barefoot in the fields, and I especially liked to see weeds. At that time, I felt that the grass was actually very beautiful." Yang Xiaoyang said that when he was very young, he observed that geranium seeds would roll, and later he read in books that it did.

　　After graduating from high school, Yang Xiaoyang chose to study in Singapore, majoring in precision manufacturing. Witnessed Singapore from "city garden" in the early years to "city in the garden" today, Yang Xiaoyang, who loved plants since childhood, was deeply touched by the progress of urban concept. After school, his favorite thing to do is to visit botanical gardens and nature reserves, which fully satisfies his desire for exploration and builds a basic understanding of plants in Southeast Asia. Stepping into the door of botany, Yang Xiaoyang wandered among them and enjoyed it, "like digging a treasure".

　　From machinery makers to plants, it seems that there is no boundary. However, in Yang Xiaoyang’s eyes, plants themselves are a very precise series of expressions. Every plant is a product, but its manufacturing is more advanced. It is alive and does not need human drive.

　　In 2013, Yang Xiaoyang, a college graduate, entered a local precision manufacturing enterprise in Singapore. In that year, Indonesia’s "Ba-burning Movement" got out of control, which led to the worst haze in Singapore’s history. Yang Xiaoyang said that this incident made him sad, because there may be many plant species that have not been discovered by the scientific community on those burned mountains.

　　After the haze disaster, Yang Xiaoyang quit his job as an engineer and went directly to the rainforest in kalimantan island, Indonesia, where he wanted to find his own direction. After more than ten days of rainforest exploration, he said that he couldn’t walk at all, and there were too many unknown plants waiting for him to discover. After that, he strengthened his belief in doing something for plant protection. Later, south china botanical garden of Chinese Academy of Sciences extended an olive branch to him, and he was determined to devote himself to plant introduction and conservation.

　　At the end of 2013, when I just returned to China, my friend gave Yang Xiaoyang a book "The Fruit Hunter" by Canadian Adam Reese goellner. Yang Xiaoyang thinks that the theme of this book is very well conceived, but from a professional point of view, there are many artistic processing elements, which are not the truth of science. In addition, there is no "fruit hunter" culture in China, so he decided to focus on the field of fruits from Southeast Asia.

　　Recover a life from the mouth of a python by "the golden eye of fire"

　　Since he decided to be a "fruit hunter" in 2013, he has almost traveled all over the important rainforests in Singapore and Malaysia. November of each year to February of the following year is the peak period of fruit hunting. He has to arrange his own itinerary according to the fruit period. He often runs out for a few days and is half dead. He comes back to sort out the information and rest for two days, and then starts again. Tragedy of making a trip in vain happens from time to time. Yang Xiaoyang told reporters that some time ago, he went to the Limeng area of Malaysia to look for a turtle durian. This durian is different from ordinary durian trees. Its fruit grows at the base of the trunk and looks like a group of turtles from a distance. Yang Xiaoyang was particularly excited. He told the local guide not to touch it in advance. He wanted to take a complete photo. However, the ripening season of the tortoise durian happened to be the Spring Festival in China. When he hurried there, all the fruits fell off. "It’s a week late, what a pity!"

　　Yang Xiaoyang’s "golden eyes" have been trained by drilling in the rainforest all the year round. He can search for his target like a scanner in a large lush rainforest, and even find new plant species in the roadside Woods in a speeding car. Therefore, he is often ridiculed by friends in the same plant circle: "These eyes are worth over 100 million yuan."

　　With these eyes, he once "picked up" a life. It was when he was looking for paramita in the tropical rain forest of Malaysia. From the sound of stepping on the leaves, he judged that it was a Malayan paramita. When he looked down at the fruit with his camera, an unusual object flashed by his feet. He subconsciously took a step back and looked intently. It was a baby python about three meters long. "I stayed there and didn’t dare to take pictures with the camera. The python was spitting letters and smelling my breath. If I stepped on it, I would be in trouble." Yang Xiaoyang said with a smile.

　　In addition to pythons, he also met crocodiles, clouded leopards, Sumatran tigers, bears, etc. In Yang Xiaoyang’s view, the most dangerous thing in the rainforest is to meet people — — Real hunters. "Poachers carry guns. They don’t care what I do. They killed me in the rainforest. No one knows." He said that in some countries, before going to inspect, they will report to the local public security bureau, and the police will send people with guns to protect these inspection teams, so that poachers dare not hurt them.

　　How can we find those target fruits in the vast virgin rainforest? Yang Xiaoyang told reporters that in addition to relying on his years of expertise in plant classification, searching according to the location recorded in plant specimens is also inseparable from the help of local guides. The guides grew up in the forest and knew a lot about all kinds of fruits, but later, it became more and more difficult to find the fruits he was looking for, and even the ancestors of the guides had never seen them. There will also be a situation where the guide stood him up. At that time, there was no time to find a second guide. What should I do? He had to bite the bullet and learn some Malay words in a week, so there was no problem in daily communication.

　　Another good way to find fruit is to "soak" in the local fruit market, which is another treasure land, where he first saw the loquat awn with lavender-eyed nuts. Another time, in order to find a kind of fruit, we need to have a good relationship with the local indigenous people, and we have to help the indigenous fruit vendors in the traditional market sell fruit. "Business is not bad, and the indigenous vendors next to us are jealous." Yang Xiaoyang enjoys it.

　　The fruit industry "Shennong" was accidentally poisoned.

　　Because of "occupational disease", every time Yang Xiaoyang finds a new fruit, he must first take photos carefully. If local laws allow it, seal it with a fresh-keeping bag and take it home, then carefully "dissect" it under the light, observe its seeds and pulp, and then taste it carefully. In most cases, the principle he follows is to try a small amount on the spot after taking photos. "Every time I find a new fruit, that kind of joy will resolve all the hard work on the road." Yang Xiaoyang’s taste buds have been hit again and again — — After eating it, lemons are all sweet mysterious fruits, rice cake fruits with milk flavor that feel "electric shock" when put in your mouth, Elaeagnus mollis Thunb, which is 3,000 times sweeter than sucrose, and snakeskin fruit & HELIP; … Of all, Yang Xiaoyang thinks that the most shocking thing is Jinguangguo. Although it looks like a meteor hammer, the aroma of fruit juice is ten times more delicious than that of strawberries.

　　Many people yearn for Yang Xiaoyang’s career, calling him "Shennong in the fruit industry", but in fact, he is very cautious about the fruit he has never eaten. In his words, "Otherwise, I may not be able to sit here and have tea and chat with you." In 2015, the world annona group led by him was inspected in a protected area in Guangdong, and experts found the ripe fruit of Guafu wood in the wild, which looked delicious. Experts began to taste it, and Yang Xiaoyang was moved when he saw it. First, he tried it with the tip of his tongue, no problem, and then he ate one. However, after a few minutes, he felt something was wrong, unable to speak, and his throat felt as uncomfortable as if he had been stabbed. Then he poured water and gargled wildly, but fortunately he didn’t eat much. After half an hour, he slowly recovered. Later, he learned that only some people are sensitive to guafu wood.

　　Shampoo fruit must be on every tropical fruit hunter’s hunting list, and many British nobles are eager to find this kind of fruit. This is a magical fruit. It is said that after eating it, it smells fragrant all over. Even sweating, urinating and farting have a faint violet fragrance. It is only distributed in Java, Indonesia, and is exclusively for the royal family in Indonesia. The fruit hunter who hasn’t eaten shampoo fruit is not a real fruit hunter. Yang Xiaoyang finally found it with great efforts, but because of the previous poisoning experience, he didn’t dare to eat more, just licked a few mouthfuls, went back to the hotel and drank more water. When he felt it, he closed the bathroom door, and he quietly waited for the fragrance to emanate, but he didn’t. "Maybe I ate too little, but I believe the legend about it is true."

　　Many fruits that Yang Xiaoyang found are rare or even endangered varieties, and many people will ask him where they found them. "I won’t expose these points casually, because I’m not sure what he wants to do, and he may destroy them. Only friends who are like-minded and know the roots will say it. "

　　Sea coconut is called "woman’s ass fruit" because of its unique shape. It is only produced in Seychelles, and the fruit ripens only once every few years, and now it is endangered. Therefore, even if it is hard to find the trace of sea coconut, Yang Xiaoyang will give up tasting it. Another time, in the rainforest of Sumatra, he found some round fruit Du Ying. The stone inside looked very familiar. It was "King Kong Bodhi", and a six-petal one in China would cost several hundred yuan. After struggling for a little while, he still picked up only a few of the hundreds of fruits that fell from the ground for dissection and souvenir.

　　There is no mine at home. I thought about opening a Taobao shop to sell durian to earn money.

　　How many people are eager for durian, how many people avoid it. Yang Xiaoyang is an out-and-out "durian control". He has tasted more than 100 kinds of durians, and even a circle of various durians is placed around the WeChat avatar. Before he went to Singapore to study in 2008, he had never tried this kind of fruit with special taste. The first time I ate durian was in the corner near a small vegetable market. The durian was sold by an uncle who was about 50 years old and had a cigarette in his chest. After wandering in front of the booth for a long time, he carefully asked, "Aren’t durians all smelly?"? Why is this taste fresh and has no smell at all? " Uncle’s words have made him unforgettable so far. "The real durian is not smelly, and only those who don’t understand durian think it stinks."

　　"A durian is as deep as the sea". Eating durian for the first time made him "happy and want to cry". Since then, he has made more friends who like durian and organized groups to look for delicious durian everywhere. The durian in Singapore couldn’t satisfy these senior durians, so they got a visa and set off for Penang, the legendary durian sanctuary. There, Yang Xiaoyang ate the old tree red shrimp durian, which can last for three months after a bite, as well as the famous Shanba durian, black thorn durian, centipede durian and Zhuge Liang durian & HELIP; …

　　Yang Xiaoyang said that in fact, everyone’s understanding of durian in China is very shallow. For example, durian with an opening is mature, which is obviously a misunderstanding. Durian’s opening statement shows that it is not fresh. There is a single variety of durian in China, and the most famous one may be the golden pillow durian. If let Yang Xiaoyang score, out of 100 points, Golden Pillow Durian can only get 15-20 points. There are at least 600 varieties of durian in Southeast Asia. Why are so many varieties with better taste rarely seen in China? In Yang Xiaoyang’s view, it is precisely because we have few choices that we have misunderstandings about durian, thinking that golden pillows are the best. When durian growers see this situation, they will expand their planting, and gradually other varieties of durian will become less and less.

　　Yang Xiaoyang wants to write a monograph on durian, which has not been done in China. His original intention is to let more people realize the diversity and beauty of durian through popular science. He doesn’t want to see more and more durian varieties die out because of the market. For the public, what we can do is to understand the diversity of durian, so as to choose independently and guide the market. After that, everyone will know more about the diversity of fruits, vegetables, food and so on, which will invisibly urge the public to protect the diversity of the whole plant kingdom. This is the mission behind the "fruit hunter" and the ultimate goal he has been pursuing.

　　After Yang Xiaoyang’s experience went through a hot search, many people questioned it. As the media said, "Looking for fruit costs hundreds of thousands a year at their own expense". Is this afraid that there is no mine at home? He told reporters that he is separated from the "rich second generation" by ten Java islands, and the cost of being a "fruit hunter" is quite high. If all of them are taken by themselves, there are indeed hundreds of thousands. But many times, the search for fruit is linked with scientific investigation, and the local scientific investigation needs a plant taxonomist like him, which can bear a large part of the expenses. He even thought about opening a Taobao shop and selling durians to make money when it could not be maintained. In his first popular science book "Fruit Hunter in Southeast Asia", Yang Xiaoyang wrote: "I fantasize that I turned into a durian tree at night, standing proudly in the vast tropical rain forest, quietly watching the vicissitudes of life."

　　Text/reporter Chen Pin

Live on August 3 rd, Wei Shao recently recorded a video and talked about the feeling of returning to the Clippers.

Wei Shao said in the video: "Hello, Clipper Country, I am Russell. I’m live in basketball camp. I’m very happy to be back with the Clippers. I’m looking forward to next season, and we will play a wonderful season. I’m glad to be back and look forward to the new season. Come on, Clippers! "

According to previous reports, Wei Shao and the Clippers reached a two-year contract renewal of $7.8 million, of which the second year was a player option.