标签： 南京夜生活品茶论坛

(Original title: Mou Qizhong made his first public appearance after he was released from prison. He recalled the old department and established the Nande Rehabilitation Group)

Mou Qizhong when he was just released from prison.

This is Mou Qizhong’s first public activity since he was released from prison on September 27th last year.

On the afternoon of June 16th, the "Gonghe Fund 2016 Award Ceremony of Gonghe People" hosted by the Gonghe Fund of China Social Work Development Foundation was held in Beijing.

Mou Qizhong and Xia Zongwei were jointly nominated for the 2016 public and annual figures.

"If you write a folk version of China’s contemporary history, there must be a story of Mou Qizhong." This is the first sentence of Mou Qizhong’s nomination reason for winning the prize.

At the awards ceremony, the arrival of these two people caused a stir, and many admirers came to greet and take photos.

Mou Qizhong said that he needs to tell the outside world what he has done since he was released from prison for nine months. The most important thing is to "resume his career" and revive Yugoslavia.

Earlier, on March 27th, Mou Qizhong chose the day when she was released from prison for half a year, as the beginning of her resumption of work. On this day, a seminar on intelligent and civilized production mode in Nande was held in a hotel in Mentougou District, Beijing.

It’s only a 10-minute walk from Nande Dormitory in Mou Qizhong. On January 7, 1999, Mou Qizhong was arrested from this dormitory building on the way to the office of Nande.

Among the more than 80 people who attended the seminar that day, there were several old employees of Nande. Now they have a new identity as "members of the preparatory group for the resumption of business in Nande", and the leader is naturally Mou Qizhong.

"Starting from scratch again and succeeding again will prove that my theory is correct." Mou Qizhong said, glories and legends are in the past.

1. Debut

"His story lies in his wonderful thinking."

Before that, many forums and conferences had expressed their wish to invite Mou Qizhong to attend, but they were all turned away by him.

Regarding the nomination of the person of the year, Mou Qizhong told Xia Zongwei frankly that what he valued was not the nomination, but because the organizers of this conference had old friends whom he had trusted for many years. He wanted to thank a trust that he had never given up for decades, and he valued the public welfare of the foundation.

"Public welfare, which is consistent with his temperament." Xia Zongwei said.

In the award speech, the deeds of this "business godfather" were summarized: If you write a folk version of China’s contemporary history, there must be a story of Mou Qizhong. His story is not only a legend that survived several times, or a groundbreaking handwriting, but also his extraordinary thinking ability, which has been trying to break through the prison of thought; His whimsical ideas always break through the limits of the flesh. Today and in the future, China society will always need to burst Himalayan imagination and will.

Of course, people have not forgotten Xia Zongwei. The reason for Xia Zongwei’s election is: "No matter whether he is prominent or in trouble, Xia Zongwei is his most loyal supporter. Although thousands of people have gone, this courage is comparable to the spirit of Mou Lao."

At the awarding ceremony, everyone saw the arrival of Mou Qizhong and Xia Zongwei, and many people came forward to greet them.

Since he was released from prison, Xia Zongwei has been trying to make Mou Qizhong keep a low profile. When he goes out to meet people, he will try to arrange them in a place where he can keep private, and he will wear a hat when he appears in public places.

2. Resume business

"We are willing to return to Nande again."

The headquarters building of Nande in those days.

The current situation of the headquarters building in Nande in those days. The tenants upstairs have already changed several times. Most people don’t know the story of Mou Qizhong being here.

Xia Zongwei said that the resumption of business activities of Nande Group began after Mou Qizhong settled in Beijing.

From November 17th to 19th last year, Mou Qizhong held a forum for representatives of old employees from all over China.

After this symposium, Mou Qizhong formally established the "Preparatory Group for the Resumption of Business in South Germany". On New Year’s Day this year, Mou Qizhong also issued a New Year’s Day message on behalf of the group.

At that time, many of these employees were in their twenties and thirties when they entered Nande. They were full of energy and were entrusted with heavy responsibilities by Mou Qizhong. Many of them stuck to the last moment of Nande.

Li Fugeng, president of the former research institute of Nande Group, said: "It is not easy to meet again after nearly 20 years. We respect Mr. Mou Qizhong very much."

After the return of many old Nande employees, the words "members of the preparatory group for the resumption of business in Nande" were uniformly printed on their business cards.

Xia Zongwei said that when he was still in prison, Mou Qizhong often chanted the poem of Marshal Chen Yi: Go to Quantai to recruit the old troops, and fight Yamaraja with a hundred thousand banners.

Wang Deguo, who was the general manager of Nande Satellite Company, said: "Because of our trust in General Mou, we are willing to return to Nande again. In fact, many of us have our own careers after leaving Nande. "

In addition to the old employees, Mou Qizhong also found some new people to join.

A Shanghai investor, in order to go to Mou Qizhong, changed the legal person of three mature companies and diluted their shares, just to be able to follow Mou Qizhong freely.

Before Mou Qizhong was released from prison, Xia Zongwei once imagined that it would be nice if he could spend his old age like an ordinary old man, so that she could "retire" herself after she settled him down.

Mou Qizhong is not destined to be a quiet person.

After he was released from prison, Mou Qizhong told Xia Zongwei many times that he even missed the time in prison, which was a "study-style" time for him. In prison, he systematically reflected and summarized the past, but now he is too busy to have time every day.

Mou Qizhong also took Chen Duxiu’s article "Research Room and Prison" as an example, saying that there are only two places in the world that produce civilization and ideas, science research room and prison. "From this perspective, prison is a good place for me." Mou Qizhong said.

3. Start.

"The only thing I can do is to fight for my life."

Now, in the living room of Mou Qizhong’s Beijing apartment, someone reports his work progress every day. After a short thought, he will still give an unquestionable answer like that.

The real starting point for the resumption of business is March 27th.

This day is a special day for Mou Qizhong, when he was released from prison for half a year.

Since the first day of his release from prison on September 27th last year, Mou Qizhong’s only thought was how to resume her career.

On March 27th, a seminar on intelligent and civilized modes of production in Nande was held in Mentougou District, Beijing. More than 80 participants came from entrepreneurs all over the country. During the four-day session, Mou Qizhong spoke for half a day continuously every day.

After half a year’s thinking and preparation, on March 27th, a seminar on intelligent and civilized production mode of Nande was held in Mentougou District of Beijing. More than 80 participants came from entrepreneurs all over the country, including returnees and businessmen from Hong Kong and Macao.

During the four-day session, Mou Qizhong spoke for half a day continuously every day.

"What I want to talk about is where she came from, where she is going, and what her goal is." On the first day, Mou Qizhong was enlightened.

Although he is nearly 77 years old, Mou Qizhong has a quick mind and amazing memory, and his viewpoints of Marx, Fukuyama, Clark and other economic and historical scholars are readily available, which makes many entrepreneurs in the audience amazed.

As the sole agent of Mou Qizhong in the past 16 years, Xia Zongwei commented on Mou Qizhong: "He is running in front of his mouth. Although many of his ideas are unconstrained by the outside world, he has his own logic and proof."

Nande Group bought 264 houses in Mentougou as staff quarters. After Mou Qizhong was arrested, these houses were auctioned by several different courts.

The seminar was held only 10 minutes’ walk from the dormitory of employees in Mou Qizhong and South Germany. On January 7, 1999, Mou Qizhong was arrested on the way from this dormitory to the office of Nande.

"After 18 years in prison, I never stopped thinking," Mou Qizhong said. "I kept exercising and studying in prison in order to keep up with the pace of progress. In the past six months, I have been thinking about how to revive Nande every day, and whether it can create a more brilliant career. "

Mou Qizhong said that the first thing he thought about when he left prison was how to push the cause of South Germany to a higher peak and a larger scale.

In 2004, Mou Qizhong once said to a visiting friend, "My only regret is that I was forced to terminate the experiment and research on the mode of production in the era of intelligent civilization. I’m over sixty, and time is precious, but I can only waste my time in prison. My greatest wish is to continue my experiment after I go out. I believe I can come back. "

When Mou Qizhong was released from prison, Xia Zongwei also said in an interview with a cover journalist: "For him, there is no more time cost. Steady progress is the most important thing. "

The three prison terms add up to 23 years and 3 months, so it can be said that Mou Qizhong spent his best years in prison.

"The only thing I can do is to fight for my life. Why else should I exercise? " Mou Qizhong said.

Today, Mou Qizhong still keeps his schedule and exercise style in prison.

4. Find your way

In the name of people is a must for every episode.

In Mou Qizhong’s own view, it is difficult to adapt to society after he is released from prison, but it is even more difficult to judge the situation.

Some time ago, Mou Qizhong watched almost every episode of the in the name of people fire. "This is an artistic embodiment of the current anti-corruption situation," Mou Qizhong said.

After he was released from prison, Mou Qizhong went to Shanghai and stood in the Shanghai World Financial Center overlooking Shanghai.

After being released from prison on September 27th, 2016, Mou Qizhong returned to his hometown in Wanzhou from Wuhan, then went to Chongqing, Chengdu, Shanghai and other places, and finally settled in Beijing. This route is also the route that Mou Qizhong left Wanzhou to open Nande Group more than 30 years ago.

After 18 years in prison, Mou Qizhong followed this road to observe the active areas of China’s economy.

Now, Mentougou is chosen as the starting place for the third venture. On the one hand, it may be for "where to fall and where to get up". On the other hand, for Mou Qizhong who likes "Beijing style", Mentougou is in a position of "upper hand and upper water" in Beijing.

While observing along the Mou Qizhong, one thing Mou Qizhong did at the same time was to meet people and collect information from outside. "I meet different people almost every day, including entrepreneurs, scholars and fans who come here." Xia Zongwei said.

Mou Qizhong said that he would test his judgment of the present by talking with different people.

Mou Qizhong was desperate for information, and he attributed his success to his grasp of all kinds of information. Today, he still regards the acquisition of information as a main job.

As early as 1995, Mou Qizhong came into contact with the Internet for the first time when he took Nande satellite to Wall Street in the United States to look for listing opportunities. At that time, Mou Qizhong asked people around him: "Can we get everything on the Internet, even bread?"

After returning to Beijing, Mou Qizhong immediately bought the Reuters terminal. At that time, 2,000 pieces of Reuters news were constantly updated on the electronic big screen in the lobby of Nande Building every day. At the same time, Nande laid a special optical cable for Internet access, which was the second unit in China to lay such optical cable after Institute of High Energy of Chinese Academy of Sciences at that time.

In prison, Mou Qizhong kept a lot of reading habits. After half a year’s contact with the outside world, although Beijing is no longer his impression of Beijing, from the perspective of information circulation, Mou Qizhong doesn’t think he is out of touch with society. On the contrary, he thinks that people outside have less information than he has.

For the constant meeting, Mou Qizhong also has a selfishness, that is, he hopes to find young people who can start a business with him again.

5. Mission

"We live in a golden age"

When he first got out of prison, Mou Qizhong said that he knew all about smart phones and WeChat, but he just couldn’t use them. He said that to learn to use a mobile phone, you have to apply for a micro-signal.

Keeping the habit of collecting scientific and technological information, Mou Qizhong has a strong interest in artificial intelligence, Internet of Things and other emerging technologies after he was released from prison.

In April this year, Li Yanhong published the book "Intelligent Revolution". After reading the whole book, Mou Qizhong was very interested in the preface "Dawn of AI Era" written by Liu Cixin.

In the preface, Liu Cixin wrote: "This is the real liberation of mankind and a big step towards the ancient utopian ideal. 2016 is the 500th anniversary of the publication of Utopia, but Thomas and Moore never thought that his ideal would be realized by intelligent machines. I am very interested to think, if Karl Marx knew about artificial intelligence, what would his theory about capitalism and communism look like? "

For this question of science fiction writers, Mou Qizhong solemnly said: "The Nande Experiment has been trying to answer such an epoch-making question."

Mou Qizhong’s discourse system is full of exposition of the background of the times. He constantly stressed that his experience followed China’s reform process, and everything he did would be meaningless if he abandoned the background of the times.

As the "richest man" in those days, Mou Qizhong lived in the same house as ordinary employees, only two suites were opened. In addition to piles of books, there was only an old treadmill given by others in the room.

In his personal life, Mou Qizhong is a minimalist, and he likes to eat noodles and hot pot. In his view, "these two kinds of food are convenient to cook and can be eaten when cooked."

It is hard for Mou Qizhong to understand that some people spend tens of thousands of dollars on a meal, and even think that they are pitiful.

"People have to have a mission when they are alive. If I can’t move after I get older, I won’t drag everyone down." When talking about feelings with visitors, Mou Qizhong said so.

In nine months, many people hope to get Mou Qizhong’s advice and help, or even just hope to meet him to solve their doubts.

Some agricultural entrepreneurs from Henan hope to use the name and brand of Mou Qizhong to create a second project similar to Chu Shijian’s "Chu Orange"; There is also an entrepreneurial loser from Chengdu, who was at the lowest point of his life when he met Mou Qizhong because of his third entrepreneurial failure. But after listening to Mou Qizhong’s words, I regained my confidence again.

A 90-year-old from Shenzhen came to Beijing just to see Mou Qizhong. "I didn’t know him before, but after seeing the news that he was released from prison, I searched all his experiences. I think this is a legend." The post-90 s Shenzhen said.

Many people asked Mou Qizhong why he insisted on going to prison again and again. In this sense, Mou Qizhong said that he thought his three times in prison had special significance: the first time he went to prison was to fight for the birth right of private enterprises, the second time he fought for the survival right of private enterprises, and the third time he fought for the development right.

Because of this "sense of mission", when Mou Qizhong was in prison, he disdained to associate with several bosses of private enterprises who were held together in the same prison. In his view, some people were selfish and lacked justice.

When evaluating himself, Mou Qizhong is willing to quote Guo Moruo’s words: "There is such a person in this era; There is such a person who lives in such an era. "

In the face of confused visitors, Mou Qizhong said the most: "It is difficult for a person to meet such an era. We live in a golden age. Don’t be confused and don’t be discouraged."

Obviously, Mou Qizhong wants to recreate an era that belongs to him.

For visitors, Mou Qizhong’s sentence "Life can last for over a hundred years, so why not be crazy and then be a teenager" is more like an inspirational life motto.

6. Thinking

"I thought about it in prison for 18 years."

"At 4 pm on February 18th, 1992, a brand-new Figure 154 plane landed smoothly at Chengdu Shuangliu Airport, which was the third trunk plane obtained by Sichuan Airlines. At this time, the fourth plane is being assembled in kuibyshev Aircraft Factory, 5000 kilometers away, and thousands of tons of China goods are being shipped to Moscow.

Incredibly, it was a private entrepreneur, Mou Qizhong, who planned the biggest one-way barter trade between China and Russia. "

This is the first sentence of the article "Let 99-degree water boil as soon as possible" published by Economic Daily on April 8, 1992.

After this airplane trade, Mou Qizhong put forward his "99-degree plus 1-degree theory", that is, social stock assets are like water that is burned to 99 degrees, and it can be boiled by adding 1 degree. This degree is the wisdom economy of him and South Germany.

Mou Qizhong said to Xia Zongwei, "No matter how good the theory is, it still needs to be tested by practice. Unlike those economists and theorists, I have discovered a set of theories myself, and I can prove it myself. "

Liu Zhongzhi, who met Mou Qizhong in the 1970s, said that Mou Qizhong’s one-degree theory is actually similar to that of internet plus today. The stock of traditional economy is already very large, and it only needs a little push to generate huge energy. For example, the current bicycle and the Internet of Things will become bike-sharing.

Regarding the "intelligent and civilized mode of production", Mou Qizhong insisted that he had discovered a "new law". Mou Qizhong said that after he was released from prison, he would continue his experiment in Nande and practice the wisdom-centered mode of production on a larger scale.

As early as 1996, Mou Qizhong published the "Declaration of South Germany on Smart Economy", which recognized that human beings were bidding farewell to the era of industrial civilization and entering the era of smart civilization. He believes that the center of industrial civilized mode of production is monetary capital, and the center of intelligent civilized mode of production is wisdom, which is a unique ability of human beings to create new methods, new experiences, new knowledge and new knowledge to solve difficulties.

Mou Qizhong believes that the essence of smart economy is actually the innovation advocated today.

Regarding this theory, Mou Qizhong said: "I thought about it in prison for 18 years."

Mou Qizhong said that the next goal of the Nande experiment is to design and operate the enterprise model in the intelligent and civilized mode of production, and demonstrate it to the whole society.

"It is to let this mode of production openly accept the practice test of the whole society." Mou Qizhong said.

Mou Qizhong said that the third venture of Nande started here, and the glory and legend are all in the past.

7. Case

If the criminal complaint is closed normally, the assets of Nande may be recovered.

Xia Zongwei said that after the criminal case of Nande is concluded, Nande Group will officially enter the office.

The cover journalist found in official website, Hubei Higher People’s Court that the criminal complaints filed by Nande Group and Mou Qizhong were filed on October 21, 2015, with the case number (2015) E-Criminal Shenzi No.00185, and the status was still "under trial".

On July 27th, 2016, Xia Zongwei was informed by the court that the retrial appeal of the case had changed the presiding judge. "The president said,’ The case has been filed, please wait patiently’." Xia Zongwei said.

Later, on October 18th, 2016, after Mou Qizhong was released from prison, Xia Zongwei accompanied Mou Qizhong to Gaofa, Hubei Province, and formally accepted the inquiry of the retrial judge.

Then on April 7th this year, Xia Zongwei went to Wuhan again to inquire about the progress of the case, and the judge in charge of the case replied that the case was still waiting for the opinions of the judicial committee.

Previously, on May 30, 2016, Xia Zongwei received the final civil effective judgment of Nande case from Hubei Higher People’s Court.

The cover journalist noticed that the final judgment ruled that Nande Group was not a party to the letter of credit case of Hubei Bank of China and had no direct legal relationship with the letter of credit. The letter of credit advance of Hubei Bank of China was repaid by Hubei Light Industry, and Guizhou Bank of Communications was jointly and severally liable for repayment. The final judgment found that the judgments of the first and second instance in 2001 and 2002 were correct. In the final ruling, the main facts ascertained in the retrial are consistent with those ascertained in the first and second trials.

Regarding the criminal part of the Nande case, in 2000, the Wuhan Intermediate People’s Court ruled that Nande Group and Mou Qizhong were guilty of letter of credit fraud, and sentenced Mou Qizhong to life imprisonment and deprived of political rights for life.

Xia Zongwei said that after the civil retrial has finally ruled that the Nande Group is not the subject of the legal relationship of letters of credit, it is believed that the criminal complaints about the L/C fraud cases of the Nande Group and Mou Qizhong based on the same legal fact will soon be legally and fairly ruled.

If the criminal complaint can be closed normally, it also means that Mou Qizhong may be able to recover many assets of Nande, such as the 264 houses that Nande Group bought in Mentougou District in that year, which were auctioned by several different courts after being arrested in Mou Qizhong. The 10-square-kilometer plot that was approved when Nande Group developed Manzhouli, and so on.

For the future, Mou Qizhong still firmly believes that Nande has had two experiences of starting a business empty-handed, and a new round of experiments in Nande will begin, and Nande can still set sail as scheduled.

　　According to the data of the National Film Fund Office, the national box office revenue of National Day movies this year was 1.567 billion yuan, which was 15.3% lower than the record of 1.85 billion yuan in 2015, showing the first negative growth in the box office of National Day movies in recent years. According to statistics, the total box office of this year’s summer file was 12.4 billion yuan, which was basically the same as that of the same period last year, but the total box office of domestic films was about 4.7 billion yuan, which was about 3.2 billion yuan lower than that of 7.9 billion yuan in the same period last year, down nearly 40%.

　　According to industry experts, the core reason for the box office "Waterloo" is the lack of "artisan spirit" in domestic films, and there is an extreme lack of well-made domestic "phenomenal" blockbusters this year. In recent years, the entry of a large number of hot money has also led to the impetuousness of the film market.

　　Funds have entered the film industry in a big way.

　　In 2014, Internet companies entered the film industry in a crazy and comprehensive way with the help of capital. From the previous small fights to the overall layout of the industrial chain, Internet companies rushed to enter the film industry.

　　According to the data of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television, 40% of the 29.6 billion box office in 2014 was contributed by the sales of Internet e-commerce platforms, which was 60% higher than that in 2013. Since then, the mode of internet and e-commerce network sales and online seat selection has begun to deeply affect the cinema business.

　　"The Internet economy enters the film industry, starting with sales. ‘ which started to rise in China in 2009; Group purchase ’ The website has become the first step into the film field. " Liu Jia, a film industry and market research expert and film publisher, told the Economic Information Daily reporter.

　　In 2014, the comedy "Heart Flower Road Release" was released and shown in the National Day file, and the ticketing cooperation between the film producer and the "Cat’s Eye" online sales platform became a landmark event for Internet companies to move from sales to distribution.

　　According to Wang Yibing, the producer of "Heart Flower Road Release", the cooperation between film and e-commerce is the exclusive pre-sale of movie tickets in "Cat’s Eye". The initial expectation is to sell 2 million tickets, with an income of about 670 million yuan. Finally, the pre-sale amount of 103 million yuan was actually completed.

　　Because "Cat’s Eye" pre-sold the film with a box office of 100 million yuan before the release of "Heart Flower Road", it made the film burst in the National Day file and finally earned 1.164 billion yuan at the box office, becoming the biggest winner of the National Day file. "The significance of this case lies in ‘ Cat’s eye ’ The pre-sale model has been verified by the actual market and achieved a successful Internet distribution model. " Wang Yibing said.

　　Cheng Yun, deputy editor of China Film Publishing House, analyzed the advantages of internet-based film distribution: the pre-sale box office model of online ticketing website can estimate the box office a priori; Can help the cinema to share the sales pressure, and even arrange all the tickets in the future; You can also get some subsidies and promotion resources from online ticketing websites.

　　"In addition, the ability of traditional film distribution companies to attract advertising sponsorship is limited, and the Internet can maximize the aggregation of resources. Therefore, ‘ Blockbuster+advertising brand sponsorship ’ The bundled marketing model has become the standard for Internet distribution. " Class into a cloud said.

　　The Internet has not only tried in the film distribution, but also broadened the channels for the film industry in terms of investment and financing. Shan Wanfeng, the training director of the film network, said that the film industry, as a creative industry, has fierce market competition and investment risks are difficult to control. In addition, it has no fixed assets that can be mortgaged, so financing is naturally relatively difficult. With the gradual deployment of BAT in the film industry, Internet capital has entered the film industry in a big way, and the combination of film crowdfunding and film and financial capital has gradually become the norm. More and more film companies choose to marry financial institutions to solve the capital problem in the production process.

　　In July 2016, Alibaba Pictures Group announced the establishment of a cultural industry fund with a target of 2 billion yuan, which became another landmark event of the Internet giant Nuggets film industry. In August this year, China films, Shanghai films and Happy Blue Ocean concentrated on the A-share market, which also reflected the enthusiasm of marriage between film industry and capital.

　　Capital "Kidnapping" Film Creation for Profit

　　After the entry of various capitals, the movie ticket market quickly copied the "burning money" model of market expansion such as taxis and takeaways. In the process of the Internet’s deep involvement in the film industry, its methods have gradually developed from low-price promotion to large-scale "ticket compensation".

　　Experts in the industry said that in the era of group buying, the low ticket price was still limited to lower than the non-member price of cinemas, but in the period of online seat selection, e-commerce giants with strong capital as the background fought a price war, and online ticket sales ranged from 9.9 yuan to 19.9 yuan to 6.8 yuan and 3.8 yuan. There has been an influential advertising slogan about selling movie tickets online: "There is no lowest movie ticket price, only lower".

　　First of all, the crowd attracted by the low fare of "ticket supplement" has not cultivated the habit of watching movies. Liu Jia said that attracting moviegoers with ultra-low fares is only a special means to seize market share in a short time. These people attracted by low fares are not real movie consumers. Once the fares return to normal, it is inevitable that they will leave. Cultivating more audiences is a comprehensive project, and ticket price is only one of them.

　　Secondly, the low ticket price without lower limit has impacted the cinema membership system. The design of each cinema membership system is based on the lowest ticket price of the issuing company, and online sales have a "ticket supplement". It is impossible for cinema members to buy tickets lower than that of 9.9 yuan on the Internet, so the carefully established membership system of the cinema will collapse. Not all cinema operators can feel the sense of crisis brought by e-commerce. Once the cinema relies on the e-commerce sales model, it not only loses the initiative of operation, but also the autonomy and characteristics of the cinema.

　　According to industry experts, the sale of ultra-low-priced tickets on the Internet can be very popular, which has a lot to do with the fact that China’s film industry is in its infancy. However, this kind of low-cost exchange of people to lock in the theater ostentation and extravagance has brought about a serious overlap and high homogeneity of the screening market in China. Due to the lack of development of film consumption for audiences over 35 years old, the mainstream audience tends to be younger, and the entry of the Internet intensifies the division between "hot and cold" schedules in the film market and the homogenization of cinema management.

　　Li Chun, an associate professor at the Film Institute of the Art Research Institute of China Communication University, said that the biggest drawback of the film market at present is "homogenization" — — Homogenization of products, distribution and projection.

　　Throughout this summer’s summer file, the film types are mostly limited to the content that domestic films are good at controlling: "light movies" with themes such as youth, campus and love, and the audience has been aesthetically tired. On the whole, this year’s summer movies failed to achieve the expected effect of activating summer movies, and the supply-side reform of China’s film industry has a long way to go.

　　Xiang Zhongping, a professor at Zhejiang Media College, said that in 2015, when the box office was at its peak, there were as many as 2,904 films submitted for record, more than 600 films were licensed and only 300 films were released. The large number of films, flat quality, weak appeal and communication competitiveness have become a major pain point for domestic films.

　　When the internet entered the film industry, it extended from testing the water to attacking the city and seizing land on a large scale, and the characteristics of crazy profit-seeking of capital became increasingly apparent. Many experts in the industry pointed out that the film market in China is extremely noisy today. It is an indisputable fact that the Internet, listed companies, private capital and other fields have flooded into the film market, and the capital is holding and kidnapping China films, and the films have become financial derivatives to a great extent.

　　Zhou Xing, a professor at Beijing Normal University, said that the result of many "hot money" entering the film market in recent years was to quickly ripen this market that was still in its infancy. The phenomenon of data fraud and buying box office occurs from time to time. There are fewer people talking about stories in the film and television industry, but there are more people talking about money and financing. Capital entering with the purpose of "making quick money" is likely to interfere with the production of film content, thus damaging the healthy development of the film industry.

　　In 2016, the release and screening of ip man 3 triggered a modest "earthquake" in the industry. Ip man 3, led by Kuailu Group, adopted the so-called "internet plus Finance+Movie" operation mode, which pushed the long-standing gray deviant behaviors such as "stealing the box office", "buying the box office", "ghost field" and "cashing in the capital market" to the extreme, and finally exposed bankruptcy.

　　According to the official notification of the Film Bureau of the State Administration of Radio, Film and Television, the film has a fake box office of 32 million, and the film has bought a box office of 56 million. The film bureau has given corresponding punishment to 20 cinemas and 73 cinemas under its control.

　　The famous director Xiaogang Feng said that a few years ago, a lot of "hot money" entered the film industry, and the development speed of domestic films was really very fast. This has brought new ideas to the film industry, but it has also brought many amateurs. Movies are not entirely business. If you read them completely according to business, you will read them askew.

　　"Content is king" is irreplaceable.

　　In 2015, China’s film industry has secured its position as the second largest film market in the world. However, due to the lack of supporting and exemplary benchmark works, the 2016 summer file failed to continue to write the summer box office miracles of phenomenal films such as monster hunt, Pancake Man and Return of the Great Sage in 2015.

　　According to statistics, in July this year, the total box office of cinemas nationwide was about 4.515 billion yuan, up 17% from the previous month and down 18.2% year-on-year, which was the first negative growth in the summer box office of movies in the past five years.

　　Recently, Alibaba Pictures issued a profit warning, and the net loss in the first half of this year exceeded 400 million yuan. Although it has been two years since its establishment, Alibaba Pictures has still not given a perfect answer in the field of film and television production. The large loss in performance led to the decline of Alibaba Pictures’s share price. As a representative of cross-border entry into the film industry, Alibaba Pictures relies on the big tree of the parent platform, but it has not been successful in content creation.

　　Industry experts pointed out that the direct reason for the year-on-year decline in box office this year is the "ebb tide" of ticket purchase subsidies. "Ticket supplement" is an important factor in the rapid growth of box office in recent years, and reached its peak in the summer of 2015. At the beginning of this year, the resource integration of major online ticketing platforms tends to be stable, the "ticket compensation" is reduced, the overall fare is rising, people’s consumption habit of relying on subsidies is broken, and new audience groups attracted by low fares are lost.

　　In January this year, the State Administration of Press, Publication, Radio, Film and Television specially convened a national film market management conference to carry out a 100-day special campaign to control the film market, focusing on solving the problems of inaccurate box office statistics, evasion and concealment, illegal recording and broadcasting of films, infringement of film copyright and poor screening quality in some cinemas. In the process of standardizing the market, the film "ticket compensation" is gradually reduced, squeezing out the bubble and making the market order more standardized.

　　In addition to the reasons for the decrease in "ticket compensation", experts pointed out that the core reason for the decline in box office is the lack of "artisan spirit" in domestic films, and there is also an extreme lack of well-made domestic "phenomenal" blockbusters this year.

　　From the word of mouth, more than 90 movies were released this summer, exceeding the total number of movies in the second quarter of last year, but the box office word of mouth has been weak. According to Aiman data, the average word-of-mouth score of new films released in the summer of 2016 is about 5 points. Among them, among 73 domestic films and co-productions, 42 are below 5 points, which means that the favorable rate of more than 57% domestic films is below the average.

　　Liu Jia said that despite the obvious advantages of the Internet platform, it still cannot change the law of the film industry — — Creativity and content are king, and it cannot change the core values of the film industry. What the audience experiences when they enter the cinema is a kind of cultural connotation, and the spiritual value and cultural value created by the film itself cannot be created by the Internet.

　　At the 19th Shanghai International Film Festival in June this year, internationally renowned director Ang Lee pointed out that China films should avoid two traps: grabbing money and following the trend. "It’s a good thing to stir up the movie, but we have to be aware of it. In the end, the audience looks at the quality that impresses them. The audience doesn’t watch MTV, he watches himself for two hours. Movies must have something to do with emotions, thoughts and feelings. It doesn’t matter whether the movie has technology to show off, as long as it talks about people’s hearts, it will get a response. "