Many colleges and universities have retired overdue graduate students. Experts: "Strict entry and strict exit" training has become the new normal.

  The Rule of Law Daily reported on August 19th that recently, official website, the graduate school of Southern Medical University, issued the "Public Notice on Handling 16 Postgraduates, including Huang Moumou", and 11 doctors and 5 masters failed to complete their studies within the longest study period, so the school automatically dropped out.

  Previously, Sichuan University, Jinan University, Jilin University and other universities have also retired a number of graduate students, mostly because graduate students did not complete their studies within the maximum study period stipulated by the school.

  In an interview with reporters, experts in the education sector expressed their support for the practices of relevant universities, and hoped that universities should work harder on enrollment and training to improve the quality of postgraduate education.

  Chu Zhaohui, a researcher at the China Academy of Educational Sciences, believes that the elimination of unqualified graduate students in colleges and universities sends a signal that graduate recruitment and graduation have changed. In the past, as long as a graduate student entered the door, it was equivalent to getting a degree, which was equivalent to having an "iron rice bowl." Nowadays, the management mode has changed, and the assessment of graduate students is more based on the actual situation, and they are eliminated and entered regularly.

  Over the longest study period, many graduate students were expelled.

  The reporter found out that in recent years, many colleges and universities have dropped out of some graduate students.

  In June 2020, Sichuan University retired more than 200 graduate students at one time; Shanghai Normal University dismissed 125 graduate students who could not graduate beyond the prescribed study period.

  In May, 2020, the School of Management of Jinan University issued a notice to expel 85 graduate students. The reasons for the expulsion are "the longest study period has been exceeded", "not enrolled in school" and "applying for withdrawal".

  In April 2020, several colleges of Jilin University successively cleaned up the overdue graduate students; Shanghai Jiao Tong University expelled 21 graduate students at one time, most of whom were international students.

  In November 2019, Yanbian University sent 136 graduate students a decision to drop out of school because they "exceeded the maximum study period".

  In October 2019, Fudan University retired 12 graduate students at one time, mainly international students, because "the graduation or completion requirements have not been met after the expiration of the study period".

  In August 2019, the Graduate School of Southern Medical University dismissed 28 graduate students because "they did not complete their studies within the longest study period stipulated by the school (8 years for doctoral students and 5 years for master students)".

  In June 2019, Tsinghua University dismissed two doctoral students; China Communication University dismissed 61 overdue graduate students; China Geo University retired 52 graduate students at one time; Ningxia University dismissed 29 overdue graduate students … …

  The reporter concluded that the reason why the above-mentioned graduate students were "retired" was mostly related to the failure to complete their studies within the maximum study period stipulated by the school.

  What is the possibility of being expelled if you choose to postpone your studies and still have not completed your studies? According to the data shown in the "2020 National Postgraduate Enrollment Survey Report" (hereinafter referred to as the "Report") recently released by China Education Online, the situation is not optimistic.

  According to the Report, under the trend of expanding enrollment scale, the actual number of graduate students is lower than the expected number of graduates, and the gap between them is widening. In 2018, the number of graduate students is expected to be 773,000, and the actual number of graduates is 604,000. More than 20% of graduate students will postpone graduation. Among them, more than 60% of doctoral students cannot graduate normally.

  According to the Report, in addition to research interest and academic ability, the frequency of tutors’ guidance, the size of students, the regulations on the publication of scientific research results, and the topic selection of papers have become the main reasons for the delay in graduation of graduate students.

  "There is no hard elimination mechanism behind the retreat work as a support. Colleges and universities have different standards in implementation, and the maximum length of schooling is the only hard lever." Lou Shizhou, a professor at Zhejiang Normal University, analyzed that at present, China’s use of study period as the main standard to clear out overdue graduate students is related to the traditional concept of academic system. In China, the per capita funding for graduate students is based on the academic system. If a large number of students postpone graduation for a long time, the operation of the school will bear greater financial pressure.

  Blindly expanding or existing disadvantages, the quality of education needs to be improved urgently.

  According to the data of the Ministry of Education, the number of graduate students studying in China will exceed 3 million in 2020. In 1949, the number of graduate students in China was only 629.

  According to the national statistical bulletin on career development, there were 145,400 graduate students and 2,906,400 college students in China in 1995. This means that the number of graduate students studying in China has increased by 20 times in 25 years, and the number of graduate students studying this year has exceeded the number of students studying in this college 25 years ago.

  Because of this, many people point the reason why graduate students are "retired" to the problem of enrollment expansion. Some netizens said that blindly expanding the number of graduate students will do more harm than good to students. Students can’t graduate, largely because of problems in school management and postgraduate education team.

  Regarding this statement, Yao Jinju, director of the Research Center for Chinese and Foreign Education Law of Beijing Foreign Studies University, said: "Some schools are actually exploring. For example, in terms of discipline setting, if the number of disciplines remains unchanged as a whole, internal adjustment is needed to increase the number of disciplines; In terms of enrollment, some are the overall enrollment expansion, and some are the enrollment expansion of some majors; Realistically speaking, colleges and universities need to explore, and the attempt may not be successful, but it is also the embodiment of the autonomy of colleges and universities. "

  However, Yao Jinju also mentioned that there are indeed some schools blindly pursuing the expansion of graduate students, which involves the investment mechanism of colleges and universities. The education funds of schools are allocated according to the number of students. Universities will consider factors such as discipline construction and evaluation when expanding enrollment, and the number of students is often one of the evaluation criteria.

  In Chu Zhaohui’s view, universities are mainly driven by the policies of administrative departments. In management, including the determination of enrollment indicators, administrative departments and universities are still integrated, but their respective responsibilities are not clearly defined, so the relationship between responsibilities and rights is not clear in the process of postgraduate training, which leads to how to evaluate students and how much to eliminate is not a university’s decision.

  "Training a doctoral student and a master’s student requires a lot of corresponding resource allocation, and there are educational costs in teacher resources and hardware configuration. Looking at the recruitment requirements of many units, it is not difficult to find that the degree demand of employers is rising, but if the quality of training is good enough, this demand is actually unnecessary, so the core of the problem is to improve the quality of education. " Yao Jinju said.

  Yao Jinju believes that the report of the 19th National Congress of the Communist Party of China puts forward that the important task of the development of higher education in the new era is to accelerate the construction of first-class universities and first-class disciplines and realize the connotative development of higher education. In recent years, many policies have been put forward to realize this problem. Therefore, the emergence of problems such as college students and graduate students being dropped out of school can be said to be an attempt and effort to improve the quality of training and the competitiveness of higher education, which is also the return to the essence and initial heart of higher education.

  Xiong Bingqi, president of 21st Century Education Research Institute, told the reporter that in the past 10 years, most graduate training institutions in China have adopted the practice of repaying overdue graduate students to control the quality of graduate education. This practice undoubtedly makes graduate students have greater pressure to study.

  Strict entry and strict exit become the trend, and the autonomy of colleges and universities is guaranteed.

  On February 26, 2019, the General Office of the Ministry of Education issued the Notice on Further Standardizing and Strengthening the Management of Postgraduate Training, which put forward a series of stricter normative requirements on the enrollment and training management of postgraduate examinations, such as "paying close attention to dissertations" and "degree awarding management". This is also regarded by many people as one of the reasons why many universities have retired graduate students.

  In Chu Zhaohui’s view, the phenomenon of repaying overdue graduate students frequently recently shows a change from "strict entry and lenient exit" to "strict entry and strict exit", which involves teachers, schools and management departments. In order to achieve efficient and sound development, we must go through this transformation process. The relevant documents of the Ministry of Education only provide support. In fact, some schools have strictly adhered to the requirements of "paying close attention to dissertations" before the Ministry of Education issued the documents. However, a considerable number of colleges and universities are undecided, and the documents of the Ministry of Education have reassured these undecided schools.

  Yao Jinju believes that whether "strict entry and strict exit" actually depends on university administrators, and "strict entry and strict exit" will become a trend in the future. "As for who will become the leader of this trend, it depends on the university’s own courage and action. Whether it is ‘ Wide entry and strict exit ’ Or ‘ Yan Jin Yan Chu ’ Strict quality control must be a trend. Which university is more willing to do this kind of exploration in the future also means that it will occupy a better position in the construction of colleges and universities. "

  Some insiders also said that although the Ministry of Education had expressly stipulated before, there were also rigid rules for unqualified students to be retired. For example, some "exceed the longest study period" and naturally should be retired. However, some colleges and universities are as "cautious" as possible in repaying graduate students, fearing that students will not be able to graduate or have a negative impact.

  "If schools have full decision-making power, I believe many colleges and universities will choose ‘ Yan Jin Yan Chu ’ . If the school has little autonomy, it will still be affected by other factors. So from this perspective, ‘ Yan Jin Yan Chu ’ Whether it can become the norm is directly related to the reform of the management system of colleges and universities, the size of the autonomy of colleges and universities, and whether there is sufficient autonomy in enrollment teaching evaluation. " Chu Zhaohui said.

  In Yao Jinju’s view, colleges and universities should have confidence and confidence within the scope of autonomy, and further improve the management system with ensuring the quality of higher education as the core. At present, the management of undergraduate students is relatively perfect, but the management of graduate students needs to be further standardized, such as postgraduate entrance education, study style education and regular warning reminders.

  The National Conference on Postgraduate Education held in July this year requires that colleges and universities should focus on improving the quality of postgraduate education, deepen reform and innovation, and promote connotation development. Take research as the basic index to measure the quality of graduate students, optimize the layout of disciplines and specialties, pay attention to classified training and open cooperation, and cultivate high-level talents with research and innovation ability; Strengthen the construction of tutor team, improve the education evaluation system according to different degree types, strictly control quality and school spirit, and guide the high-quality development of postgraduate education.

  In the eyes of many people in the industry, these requirements release two signals: First, the quality of graduate education must be well grasped, and quality cannot be sacrificed because of enrollment expansion; The second is to implement "strict entry and strict exit", that is, to ensure the quality of training, not only to ensure the "export", but also to improve the quality in the training process.

  Establish and improve the tutor system and manage the whole process in all directions.

  Although retiring overdue and unqualified graduate students is a way to control the quality of postgraduate training, "being retired" is not the result that schools and students want to see. Graduation exit is the last pass. Students have several years from enrollment to graduation. What can the school do for postgraduate training during their school years?

  In 2017, the Ministry of Education and the Academic Degrees Committee of the State Council jointly issued the 13th Five-Year Plan for the Development of Degree and Postgraduate Education, which made it clear that the graduate training diversion and withdrawal system should be improved.

  In 2019, the General Office of the Ministry of Education issued the "Notice on Further Standardizing and Strengthening the Management of Postgraduate Training", which reiterated that "graduate students who are not suitable for continuing their degree should be diverted as early as possible and the diversion efforts should be intensified".

  According to Wu Hewen, a professor at Shaanxi Normal University, retiring is only a way of diversion, and the main means of diversion generally include graduate dropout, graduate graduation and demotion training. At present, the demotion of graduate students is mainly due to the fact that graduate students who are not suitable for doctoral training will return to the master’s training stage.

  In the public report, the reporter has not found any examples of graduate students’ demotion training, but only found the news that 18 students of Huazhong University of Science and Technology changed from undergraduate to junior college in 2018 because their credits were not up to standard.

  "Another important reason why China uses the duration of study as the main criterion to clear out overdue graduate students is that after the length of schooling, there will be no more per capita funding." Xiong Bingqi told reporters that in addition, China’s logistics services for graduate students are not socialized, but provided by universities. If a large number of students postpone graduation for a long time, the service pressure of universities will be enormous.

  Xiong Bingqi believes that at present, taking the years of schooling as the standard for repaying students will have a certain effect on improving the quality of graduate education. At least students can’t just be "nominal students" after they are admitted to graduate schools, but the effect on improving the quality of graduate students in an all-round way is limited. For example, students who fail to register after the school’s prescribed time limit may not want to study at all. In addition, some students who have been dropped out of school due to overtime put the blame on schools and tutors, thinking that they are not strict in management and requirements. If there is strict process management and evaluation, then there is no need to wait for centralized retreat.

  The reporter noted that in "Further Standardizing and Strengthening Postgraduate Examination Enrollment and Training Management", all training units are not only required to "pay close attention to degree thesis" and "degree awarding management", but also strictly implement all-round and full-process management of degree awarding.

  In Xiong Bingqi’s view, the omni-directional whole-process management proposed by the Ministry of Education is the right medicine for the quality problems of postgraduate education, which puts forward higher requirements for universities. Compared with all-round and whole-process management, it is too easy to simply clear out overdue graduate students.

  Xiong Bingqi believes that in order to achieve all-round and whole-process management, universities need to reform the evaluation system for teachers and establish and improve the tutorial system. At present, universities carry out quantitative evaluation on teachers, so teachers pay more attention to quantifiable topics, funds and thesis indicators, but not enough investment in talent training. Only by reforming the evaluation system can teachers be guided to spend more time and energy on guiding and cultivating students, instead of some students being "stocked" because their tutors are busy, and they don’t see their tutors several times a year, while others are regarded as "wage earners" by their tutors to "do odd jobs" for teachers’ topics and projects.

  "A sound tutorial system is to systematically train students through the joint study and research of tutors and students, improve their academic ability, and at the same time guarantee the quality of postgraduate training with the educational reputation and academic reputation of tutors." Xiong Bingqi said.

  Yao Jinju also suggested that it is necessary to distinguish levels, responsibilities and fine management. Colleges and universities need a good postgraduate management team, and tutors should also carry out corresponding training to clarify the rights and obligations between students and tutors. The responsibilities of the tutor and the management team should be further clarified, so that students can clearly understand their future training programs. While ensuring the quality of education, we should also ensure the corresponding rights of graduate students.

  "In addition, we can also reflect through the retreat. Does everyone want to pursue high education? This requires individuals to rationally choose higher education according to their own conditions. In the future, there may be corresponding adjustments in degrees, such as whether vocational education also needs corresponding degrees, so as to improve China’s degree mechanism in all directions and at different levels from different needs. " Yao Jinju said.

It’s not a simple 1+1 analysis of Toyota domestic twin-engine powertrain

    [XCAR Technology Original]

    This week, FAW Toyota’s Corolla Twin Engine and GAC Toyota’s Ralink Twin Engine were released one after another. These two hybrid models all adopt the domestic hybrid dual-engine powertrain, which is the first time that Toyota has carried out on-site development and production of hybrid electric vehicles outside Japan. So, what are the characteristics of this domestic hybrid dual-engine powertrain? What about the technical level?

Analysis of Toyota domestic twin-engine powertrain

    Toyota hybrid technology THS

    To understand the domestic dual-engine technology, we still have to start from the development of Toyota hybrid technology. Toyota’s hybrid system is called THS(Toyota Hybrid System). The development of THS is closely related to Toyota’s most prestigious hybrid model Prius.

Analysis of Toyota domestic twin-engine powertrain

    In 1997, the first generation Prius, code-named XW10, came out. It was equipped with the first generation THS hybrid system, and it was the first mass-produced hybrid electric vehicle in the world. The first generation THS is mainly composed of a 1.5L engine, a hybrid drive axle, a Power Control Unit (PCU) and a power battery pack, and this structure has been used up to now. The sales volume of the first generation Prius is not high, but it has opened the door to hybrid electric vehicles for Toyota and even the entire automobile industry.

Analysis of Toyota domestic twin-engine powertrain

    In 2003, the Prius ushered in a new generation, and the second-generation Prius code-named XW20 appeared. At the same time, its hybrid power system has been upgraded from THS to THS ⅱ, and the engine, motor, battery pack and other components have been improved. At that time, the situation in the Middle East was tense, and the international oil price continued to rise. Therefore, the second-generation Prius with a comprehensive fuel consumption of only 5.2L per 100 kilometers received great attention. In addition to winning the prize, the second-generation Prius has also achieved great success in sales.

Analysis of Toyota domestic twin-engine powertrain

    In 2009, Toyota released the third generation Prius, and its hybrid system also ushered in a major upgrade. A 1.8L Atkinson cycle engine with thermal efficiency as high as 38.5% replaced the previous 1.5L engine. At the same time, the transmission between the power splitting device and the reduction mechanism is changed from chain transmission to gear transmission, and the structure is more compact. Although it has changed a lot, this system is still called THS II by Toyota. The third-generation Prius was a great success, with sales exceeding 1 million vehicles in two years.

Analysis of Toyota domestic twin-engine powertrain

    In 2015, Toyota released the fourth generation Prius at the Frankfurt Motor Show, and the THS system was finally upgraded from the second generation to the third generation. The biggest change of THS ⅲ is that the structure of hybrid drive axle has changed. In THS system and THS ⅱ system, the driving motor and generator are arranged coaxially on the left and right sides of the planetary gear device respectively; On THS ⅲ system, the driving motor is moved to the other side of the planetary gear device, arranged in parallel with the generator, and connected with the reduction mechanism through the balance shaft gear. This change makes the hybrid drive axle more compact, and the length is shortened from the previous 409mm to 362 mm. At the same time, due to the reduction of the number of parts, the mechanical loss is also reduced by 20%.

Analysis of Toyota domestic twin-engine powertrain

    On the engine side, the THS ⅲ system of the fourth generation Prius has also evolved. By increasing the input of EGR exhaust gas recirculation system and reducing friction and mechanical loss, the maximum thermal efficiency of the new 1.8L Atkinson cycle engine reached a record 40%.

Analysis of Toyota domestic twin-engine powertrain

    In terms of battery pack and PCU, THS ⅲ system has achieved smaller volume and less loss by optimizing the structure and adopting new technologies.

Analysis of Toyota domestic twin-engine powertrain

    Through this series of improvements, the fourth-generation Prius equipped with THS ⅲ system has achieved super-high fuel economy, with a fuel consumption of only 2.5L per 100 kilometers.

One recommended car of the day, Land Rover Discovery Wonder, entry-level Land Rover.

Land Rover Shenxing is an entry-level model of Land Rover and one of the two domestic models of Land Rover, so the price is very close to the people. At present, the manufacturer’s guide price is 346,800-500,800 yuan, and the terminal price of Jaguar Land Rover is 256,800-347,800 yuan. Next, Xiaobian will take you to learn about Land Rover’s discovery of Shenxing.

After the realization of domestic production, it was found that Shenxing’s "decentralization" became more pragmatic, and a Land Rover brand medium-sized SUV with both road and off-road performance could be bought at a price of more than 300,000 yuan, which really attracted many people’s attention.

The keyless entry function is only available in the 240PS SE version or above, and the black roof is exclusive to the 240PS SE Dynamic version.

Entering the car, the new discovery spirit continues its tough and rough style. As a manufacturer specializing in SUV models, Land Rover will make splash-proof and non-destructive treatment to make it as easy as possible, whether it is the enameling process or various leather materials.

The size of multimedia display screen seems a little small today. I believe that Land Rover will correct this problem in future generations. There is no CarPlay in low-profile models, which greatly reduces the practicality of multimedia systems.

The design of knob shift is still very scientific and technological.

It is very reassuring to find that Shenxing is one of the few 7-seat cars in the same class, not to mention the necessity of the third row of seats, at least in space. The wrapping of the front seats is also very good, and the seats have lumbar support.

The rear space is very abundant without opening the third row of seats. I believe that users who buy this size SUV will not come for the practicality of 7 seats.

The space in the trunk is very regular. You can get a very special trunk space by putting down the second row of seats. Even if you want to pull a washing machine, there is no problem.

It sold 339,800 units, and the new Tengshi D9 was put on the market for 12 hours, with a large order of 11,000 units.

A few days ago, we learned from online channels that the new model was listed at a price range of 339,800-600,600 yuan, and 11,000 units were ordered in 12 hours. At the new car launch conference, the auto official said that in 2023, Tengshi D9 became the sales champion of all categories in China, breaking the monopoly of traditional fuel on the China market for more than 20 years. At the same time, Tengshi D9 is also the model with the highest unit price for China brand customers, and it is also the model with the highest value-keeping rate in one year.

As a review, the 2024 Tengshi D9 was officially released on March 6, and the new car launched a total of eight models with two kinds of power, with the price range of 339,800-469,800 yuan.

In order to bring consumers a better consumption experience, Tengshi D9 has also introduced the rights and interests such as replacement subsidy of 30,000 yuan for old car owners, additional purchase subsidy of 10,000 yuan and exclusive VIP service rights inheritance.

In addition, the new/old Tengshi D9 models will also be upgraded in the subsequent OTA, including functions such as quick voice command, Tengshi voice activity, multi-vehicle communication and intelligent driving assistance, and Tengshi Jingcheng used car service will also be launched in April.

China’s Internet content industry has a good momentum of development.

  With the wide application of new technologies such as artificial intelligence and big data, and the rapid rise of new models such as full-screen ecology, fan economy and knowledge payment, the integration of Internet and content industry is deepening, and a creative communication development model different from the traditional content industry is gradually developed, forming a new format of Internet content industry. According to the difference of carriers, it can be roughly divided into three categories: text, audio and video, and can be derived from many sub-sectors such as online news, online literature, online music, online video and online live broadcast.

  The scale of users has continued to grow, and the number of users in the sinking market has accelerated. With the promotion of speed-up and fee reduction of the Internet and the promotion of smart phone terminals, the number of netizens (especially mobile netizens) in China has risen rapidly. According to statistics from CNNIC, by the end of June 2019, the number of netizens in China had reached 854 million, including 847 million mobile netizens, with a population penetration rate of over 60%. A large number of China netizens and convenient and low-cost Internet access services have laid a solid foundation for the prosperity and development of the Internet content industry. In terms of the number of users, by the end of June 2019, the number of users of online news, online literature, online music, online video and online live broadcast in China had reached 686 million, 455 million, 608 million, 759 million and 433 million respectively, up by 1.7%, 5.2%, 5.6% and 4.7% respectively compared with the end of 2018. From the perspective of industry layout, the penetration rate of online news and online video users reached 80.3% and 88.9% respectively. Users in first-and second-tier cities have basically been divided up by leading enterprises, and there is limited room for users to increase. Some enterprises aiming at sinking into the market have achieved rapid growth. For example, in the first quarter of 2019, the number of installed users exceeded 400 million, and the number of monthly active users reached 110 million, of which users from third-tier cities and below accounted for more than 70%.

  The threshold of content production is lowered, and the social attributes of the industry are highlighted. With the improvement and development of online content creation tools and content sharing platforms, the cost and threshold of content creation are further reduced, and a large number of potential creators are activated to actively rely on their own resources to output information. Users are no longer passive consumers of information, but become deep participants in content creation. In-depth interactive modes such as graphic community and short video community are rapidly emerging. The Internet content industry has gradually evolved from the early interaction between people and works to the interaction between people, and the social attributes of content are increasingly strengthened. Short video platforms such as Tik Tok have quickly accumulated a large number of users by reducing the difficulty of video production, building various shooting modes and guiding users to participate in hot topics, and become emerging traffic portals.

  Information flow becomes the mainstream of push, and content quality becomes the focus of competition. Information flow refers to the display of continuous customized content in one screen interface, which is characterized by strong personalization and high information density. It is easy to operate and can provide effective content quickly, which is conducive to arousing users’ emotions and prolonging their use time. It has gradually become the main information push means for today’s headlines, Tik Tok, Zhihu and other apps. With the wide application of information flow, users are always pushing high-frequency and high-intensity content, and a large number of redundant and low-quality content is piled up. The information flow mode itself can provide very limited users and the growth of usage time, and the pushed content itself is the key. Some platforms strongly encourage originality and actively introduce high-quality content teams, which greatly improve the stability and professionalism of content output, such as the development of high-quality big V in Zhihu and the active introduction of official institutions in Tik Tok. Some platforms aim at segmentation and create a vertical content ecology, such as Kung Fu Finance, which focuses on financial information, Daily Cooking, which focuses on family food, and Little Red Lip, which is a short video application for beauty. Some platforms actively develop self-made content to attract users, such as iQiyi’s self-made variety idol trainees, self-made costume drama Story of Yanxi Palace, Tencent’s video self-made variety creation 101, and the audio of listening to books.

  The protection of intellectual property rights has increased, and the content payment model has emerged. In recent years, China has strengthened the protection of intellectual property rights, and launched the "Sword Network Action" for online infringement and piracy for many years. The copyright awareness of the whole society has risen, and users’ awareness of paying for high-quality content and services has become increasingly strong. With the emergence of a large number of professional and differentiated high-quality content, content payment has risen rapidly, becoming an important mode of content platform development after advertising and e-commerce. In 2018, the market size of online copyright industry in China reached 742.3 billion yuan, up 16.6% year-on-year, of which the amount paid by users was close to 368.6 billion yuan, up 15.8% year-on-year. Content payment methods mainly include paying for quality works and paying for quality services. Paying for high-quality works mainly includes buying e-books, audio, video courses, online movies and other works, as well as rewarding articles, online questions and answers and other forms; Paying for quality service mainly includes purchasing members.

  The development of China’s Internet content industry presents the following trends:

  Supervision is becoming more and more perfect, and the industry is moving towards compliance. Problems in the development of Internet content industry are gradually exposed. For example, creators produce vulgar content that violates public order and good customs in order to attract attention, content platforms fail to review and openly disseminate bad information, and infringement methods such as piracy, plagiarism and manuscript washing emerge one after another, personal information protection is ineffective, and unfair competition behaviors such as traffic hijacking and blocking opponents of giant enterprises appear. With the strengthening of supervision, the compliance process of content review, copyright protection, personal information protection and standardized competition is accelerated, and the Internet content industry will gradually break away from barbaric growth and enter healthy operation.

  Users and traffic are concentrated in the head, and Matthew effect is prominent. After the rise of modes such as supporting content creation live broadcast and short video, a large number of new content poured in, subverting the original user traffic gathering center and decentralizing content production. However, with the maturity of the new model, enterprises with early layout and rapid development have formed new centers by virtue of user base, capital strength and industrial chain layout ability, gathered a large number of high-quality IP and KOL, purchased and made a large number of high-quality content, and became head enterprises, harvesting most users and traffic until the new model brought subversion.

  Continue technological and business innovation and actively explore new markets. The innovation in the field of Internet content is active and iterative, and there are four possible innovation directions in the future: First, the user groups with low willingness to pay are activated through innovation through communication channels, such as social fission. The second is to enhance user value through innovation in operation mode, and to further integrate information flow and content realization. The third is to directly attack the pain points of users through model innovation and lock in the blank product and service market to gain new opportunities. The fourth is to bring about changes in content carriers and communication modes through the application of new technologies, such as VR/AR, interactive drama series and so on, which may achieve development in the 5G era.

  The Internet content industry is still in the process of rapid development, and new technologies, new models and new formats continue to emerge. In the process of promoting industrial compliance and upgrading, industry supervision plays an important role as a guide, and it is necessary to balance the relationship between strengthening supervision and encouraging innovation. On the one hand, in the process of promoting industrial prosperity, it is necessary to draw a clear line, constantly improve the laws and regulations on property rights protection, information protection and content review, strengthen supervision after the event, and create a good development environment. On the other hand, in the process of promoting industrial compliance, it is necessary to maintain the consistency and stability of policies, not to engage in one-size-fits-all and cliff-like management, to smooth communication channels with enterprises, creators and consumers, and to reduce the risk of industrial innovation. (Author: Xie Songyan, Institute of Policy and Economics, China Institute of Information and Communication)

How to enjoy the cherry blossoms and wenchuang ice cream in Jingshan Park and Yuyuantan? How is online celebrity "always red"

  "Take a picture of me and this popsicle, and bring the white tower behind." Beijing Youth Daily reporter walked into Beihai Park in the golden autumn and saw a young couple holding Beihai Park Wenchuang — — Lotus ice cream punched in to take pictures.

  Online celebrity ice cream introduced by Beijing’s major parks has been a hit. Beihai Park has lotus ice cream, Jingshan Park has peony ice cream, and yuyuantan park has cherry blossom ice cream. online celebrity ice cream has become a sign for young people to play in the park.

  Wenchuang ice cream

  Become a "new project" for tourists to punch in.

  In the past two years, under the leadership of the Park Management Center, Beijing’s major parks have embarked on the IP road of online celebrity, and the old gardens have continuously introduced new selling points. The types of "park cultural creation" have increased from the initial 304 to 4989, which has increased 16 times in three years, and this number is still growing.

  The reporter of Beiqing Daily visited several parks, tasted online celebrity ice cream and learned about the sales situation. The first stop came to Beihai Park, where I quickly found Wenchuang Store and bought online celebrity Beihai Lotus Ice Cream. The price of this ice cream is 20 yuan, and the words "Food can’t be saved, punch card refused, etc." are printed on the ice cream box. There are four flavors, one of which features lotus flavor. The extract of lotus is added to the formula, and you can smell the faint lotus fragrance when you open the ice cream package.

  In Jingshan Park, the park features peony flowers, and there are four flavors of peony, mango, strawberry and matcha to choose from, one from 18 yuan. Many tourists came here, but the staff explained: "Because of the epidemic situation, in order to try to avoid everyone taking off their masks in the park, this online celebrity ice cream has not been sold."

  Finally, the reporter of Beiqing Daily came to yuyuantan park, where the cherry blossom ice cream is the most famous. In addition to online celebrity ice cream, there is also a cherry blossom-flavored soda jointly created by yuyuantan park and Beijing Weier enterprise Arctic Ocean, which is also a must-have drink for tourists coming to yuyuantan park. This drink is a special one in spring. In early spring and March, many Beijing residents can buy this cherry blossom-flavored Arctic Ocean soda in convenience stores and supermarkets at their doorsteps.

  Play the "Ying Jing Er" card

  Continuously introduce new series and products.

  In addition to online celebrity ice cream, Park Wenchuang has also made great efforts to develop new products in terms of fast-selling products. Many foods containing Beijing Park IP are new, which are jointly created with Beijing time-honored brands. For example, the "Peony Pastry Series" launched by Jingshan Park has become a hot-selling product in spring, which includes peony red bean cakes, peony rich cakes, soft cakes and flowers cakes with different tastes.

  Park Wenchuang also focuses on the "Ying Jinger" card. Miao Xiangliu, Director of Service Department of Park Management Center, introduced that in recent years, municipal parks have mainly launched a series of cultural and creative products and garden experience activities, such as China garden theme products, holiday creative new year’s goods, and handwritten letters from four seasons plants. In the past three years, the types of "park cultural creation" have increased from the initial 304 to 4989, and new series and products have been continuously introduced in every theme activity and every garden time.

  Let Park Wenchuang become

  Part of people’s daily life.

  During the visit, the reporter of Beiqing Daily found that "Park Wenchuang" is more difficult to buy. Take Beihai Park as an example, there is only one Wenchuang store selling online celebrity ice cream in the park. The reporter of Beiqing Daily asked about the small shop set up along the lake. They said, "We can’t sell lotus ice cream here." On the one hand, this franchise protects online celebrity ice cream, but on the other hand, it also restricts the sale.

  In this regard, the reporter of Beiqing Daily interviewed Hu Yang, a cultural and creative industry person, and put forward his own suggestions for the next development of Beijing Park Cultural and Creative Industry: "Beijing Park Cultural and Creative Industry has developed for many years, and under the influence of Beijing Park IP, it has the potential to become a online celebrity among Beijing residents and even the whole country. Online celebrity ice cream can’t be restricted from becoming an orphan by a single form of sale. Park Wenchuang should be made a part of people’s daily life, and even managed as ‘ Beijing Gift ’ Let tourists who come to Beijing take such online celebrity gifts home, or use the convenience of new logistics to let people eat these Beijing net reds at home. "

  In fact, the cherry blossom-flavored soda jointly created by yuyuantan park and the Arctic Ocean is an innovative example. Making Park Wenchuang available everywhere is the best development of Beijing Park IP, making Park Wenchuang enter the homes of ordinary people and making online celebrity products a real fast-selling product.

  Wenhe photo/reporter Chloe Wang

  Overall planning/full estate

Software ETF: the net repayment of financing is 927,500 yuan, and the balance of financing is 20,579,200 yuan (02

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any mistakes or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not be responsible for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

[Civilized Practice] Fenghua Community in Heping Road Street: Hit the ball with friends.

In order to enrich the spiritual and cultural life of the elderly, recently, the New Age Civilization Practice Station of Fenghua Community in Heping Road Street held a friendly match for table tennis fans in the petrochemical comprehensive activity room.

During the activity, the players showed their talents, thought carefully and calmly, carefully checked the best hitting point, and the shots, shots, billiards, bags … frequently appeared, and staged a wonderful confrontation between attack and defense. The superb skills of the players showed the infinite charm of billiards, which attracted cheers and applause from the audience from time to time.

This activity not only enriches the cultural and sports life of the elderly, but also expands their circle of friends, so that the majority of the elderly can fully show their positive mental outlook and vitality in a harmonious atmosphere and truly achieve "a sense of worthiness" and "a sense of happiness for the elderly".

Wonderful video review

Identify the QR code and pay attention to the most authentic fragrance workshop.

Graphic editor Xiang Xiangfang released

Original title: "[Civilized Practice] Fenghua Community in Heping Road Street: Striving for Excellence with Club Members"

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The content of making beauty cosmetics is too "rolled". Can MCN May beauty cosmetics break through by specialization?

Interface journalist | She Xiaochen

Interface news editor |

In the wave of content industry moving from graphic era to short video, May Beauty belongs to one of the content organizations with earlier transformation.

This company, which specializes in the field of beauty and fashion, was formerly known as Guangzhou Qingzhi Fashion Culture and engaged in fashion WeChat official account business. In 2018, short videos and live broadcasts rose one after another, and the founder of May Beauty also felt the decline of WeChat official account’s increment in May.

According to the data released by China Network Audiovisual Program Service Association, in 2018, the market size of the video content industry reached 187.13 billion yuan, of which the short video market soared by 744.7% from 5.53 billion yuan in 2017 to 46.71 billion yuan.

Let the beauty fashion editor transform and shoot videos, which became the starting point of the beauty transformation incubation blogger in May. When the beauty MCN business was launched in 2018, the company implemented "internal transfer". The editor-in-chief and editor of Fashion WeChat official account were the first to transform into beauty makeup directors, and some beauty editors made short videos.

Tianyancha information shows that in 2019, in May, beauty cosmetics won the tens of millions of Pre-A rounds of financing from Xintu Capital; In 2021, in May, beauty cosmetics completed tens of millions of A rounds of financing, and the investor was Woyong Fund.

Different from the strategy of many organizations competing for "expansion", May Beauty has always focused on beauty categories. In a recent interview with Interface News, the co-founders of May Beauty told Interface News that one of the reasons is related to the founders’ thinking. They think this is where the company is good at, and the content team of May Beauty is also more professional in beauty. From the perspective of commercial realization, the beauty track is relatively stable.

In the content market, beauty brands are indeed the "big investors" of various platforms. Taking Tik Tok as an example, the massive arithmetic statistics of ByteDance’s platform show that in 2022, the year-on-year growth rate of search and live broadcast in Tik Tok’s beauty industry both exceeded 50%, and the average monthly broadcast volume of short videos exceeded 100 billion.

This also gives similar companies such as May Beauty a relatively stable opportunity, but the competition is more intense.

Gao Gao summed up the "volume" of the beauty track in the past year from three dimensions: First, there are more and more high-quality beauty bloggers and professional peers, and they are all expanding their platforms. Second, the platform has entered the stock market, and various accounts have begun to grab traffic. Third, it stems from the improvement of brand demand. "In the past few years, many brands may mainly focus on communication effects. Now they hope to have both communication effects and good ROI, and the requirements are more diverse." Say it high.

In this context, May Beauty began to lay out matrix accounts to meet the different needs of different customers. In May, 2019, beauty cosmetics rose rapidly on the content platform, but by the second half of the year, the team obviously felt that the traffic was getting thinner and thinner, which prompted the company to start thinking about its own advantages and differences. Making a professional matrix is the path explored by May Beauty.

When incubating bloggers, the screening criteria for beauty in May are that bloggers have professional knowledge. For example, the blogger "Li Xuechang" who was incubated in May became a professional "classified" blogger after graduating from college. For the brand, the advantage of professional bloggers is that they can create content with the brand. At the same time, both bloggers and fans can give feedback and suggestions to the brand’s new products. In 2020, May Beauty established a brand protection "mixed story", and many bloggers participated deeply in the process of product development and listing.

With the expansion of the company, there are more than 60 self-incubation beauty bloggers in May Beauty, and the matrix accounts formed include fashion grass planting, professional composition party, professional makeup education number, skin care number, student party and fragrance number, which are distributed in Tik Tok, Xiaohongshu and Aauto Quicker.

Incubating multiple accounts on different platforms means that the company should update its business with the fastest speed to adapt to the changes in the huge market. Gao Gao told the interface news that in May this year, beauty cosmetics will increase investment in live broadcast, and will sign contracts and incubate more professional bloggers.

In 2023, the China Three-person Basketball League (Pingtan Division, Fujian) started.

Southeast Network September 18 (Fujian Daily reporter Zhang Zhehao correspondent Lin Tongxin) On the 16th, the 2023 China Three-person Basketball League (Pingtan Division, Fujian Province) kicked off in Pingtan Longwangtou 3V3 Basketball Park, which was the first time that the league was held in our province. Eighteen teams in both men’s and women’s groups will play for five days.
China three-person basketball league is the highest level three-person basketball tournament in China, including China men’s three-person basketball super league, China men’s three-person basketball super league satellite tournament and China women’s three-person basketball league. There are two major events in this competition: satellite competition and women’s league, and 64 high-intensity duels will be staged in Pingtan Division.
That night, the event was started by the satellite race, and the opening match was held between Fujian Sturgeon Star and Anhui Power Basket. As the first Fujian team in the history of satellite competition, Fujian sturgeon star struggled hard in the competition and made a smooth start with a total score of 22: 13.
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