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＂New Year’s Eve＂, Liaocheng No.9 Middle School Primary School launched class New Year’s Day literary activities.

Reporter Juck Zhang correspondent Yan Defeng
In order to enrich the campus cultural life, create a festive atmosphere of happiness, joy, joy and celebration, and provide a stage for each child to show himself, the primary school of Liaocheng No.9 Middle School held a class-based New Year’s Day cultural activity on the occasion of the New Year’s Day holiday, and the whole campus was full of excitement and jubilation.
Laughter and laughter filled the classroom, and cheers and warm and passionate applause echoed throughout the campus, making the winter campus filled with a strong atmosphere of joy.
Songs, dances, sketches, cross talk, magic and other programs appeared on the stage one by one. The students showed themselves heartily on this stage of their own, flaunted their personalities, displayed their talents, and showed the energetic spirit of the students in No.9 Middle School. They drew a successful conclusion for 2023 in the most simple way, and also expressed their yearning for the new year in 2024 and heartfelt wishes to their families, teachers and classmates.
The development of the class’s New Year’s Day cultural activities fully demonstrated the positive and youthful spirit of the students in No.9 Middle School, which enlivened the campus cultural atmosphere and enriched the students’ after-school cultural life. The wonderful performances of the students made everyone feel a warm and festive holiday atmosphere, highlighted the good cultural and educational environment of the school, and expressed the good wishes of all teachers and students to welcome the New Year and their firm determination to work together.
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Young eagles spread their wings! China Air Force, which grew up in the War to Resist US Aggression and Aid Korea.

The War to Resist US Aggression and Aid Korea is of great significance in the history of the development of China People’s Liberation Army. The harsh war has accelerated the transformation of our army from a single infantry unit to a modern combined army of various services and arms, and promoted the modernization of the people’s army. The growth of the People’s Air Force is a typical example.
The People’s Air Force grew rapidly in the War to Resist US Aggression and Aid Korea.
On January 21, 1951, the Chinese people’s Volunteer Army Air Force engaged in the first air battle with the US Air Force. The 28th Brigade, 10th Regiment, 4th Division of the Volunteer Air Force injured a US plane. From the shooting photographic film of Captain Li Han, it was the F-84 bomber that was hit. At this time, they took off together with the Soviet Air Force and studied actual combat for only one month.
Sun Weitao (then Secretary and Translator of Air Force Commander Liu Yalou): Even the Soviet expert can’t believe it. You pilots are the only ones who went up and died. Commander Liu (Yalou) said that we can’t wait. War is about fighting and building while learning from war.
Li Hanqi won, and his classmates in the old aviation school in Northeast China were all ready to try.
Liu Yudi (then the captain of the 1 ST Brigade of the 7 th Regiment of the 3 rd Division of the Volunteer Air Force): Liu Yalou attended the meeting. He pointed to your name, Liu Yudi, Mou Dunkang, Wang Hai and Lin Hu. You guys, can you be like Li Han? Can you get off the plane? At that time, we didn’t speak and didn’t dare to speak, so what did we say at the meeting? Later, after the meeting, we ate and drank together, and two glasses of wine would embolden us. Wine would embolden us. I went to propose a toast to Liu Yalou. I said that Commander Liu and Li Han could get off the plane, so we could fight. As long as we were told to get on, we could get on and get off the plane!
Liu Yudi, a first-class combat hero of the Air Force, set a record of shooting down four enemy planes in an air battle.
Sun Weitao (then Secretary and Translator of Air Force Commander Liu Yalou): How bold is Liu Yudi? When firing at enemy planes, don’t fire at a distance of 600 meters, and fire at a distance of 400 meters in Liu Yudi. The shrapnel exploded in front of my eyes. To that extent, the Soviet instructor was surprised, too brave, too brave. He said it was too brave. If you don’t fight, you will hit it.
Li Han, Wang Hai, Lin Hu, Liu Yudi, Zhang Jihui, Zhao Baotong, Lu Min … The first generation of pilots of the People’s Air Force, with quick occupation, fierce attack and not afraid of death, established the famous "MIG Corridor" with the fearless spirit of "fighting bayonets in the air", that is, the airspace north of Qingchuan River and south of Yalu River. In the 200-mile "MiG Corridor", the air control does not belong to the US military!
Zhao Baotong, the "king of air combat" in the history of the People’s Air Force, shot down 7 American planes and wounded 2 others, creating the highest personal record of volunteers pilots.
Wang Hai, later the fifth commander of the Air Force, led his team to engage in fierce battles with the US Air Force for more than 80 times, shooting down and injuring 29 enemy planes. On December 3, 1952, over the Qingchuan River, Wang Hai led 12 MiG-15s against the 51st Brigade, the ace flying team of the US Air Force, and won with a record of 6: 1.
Wang Hai (then the captain of the 1st Brigade, 9th Regiment, 3rd Division of the Volunteer Air Force): We have a saying in Jiaodong that Lao Tzu is not afraid of death, so don’t pin his head and melon seeds on his belt. As long as he is not afraid of death, you can’t die. The more he is afraid of death, he will die first. That’s what I mean. Right? I just thought, you in the United States are also a person, and we in China are also a person, and we were nurtured and grown up in Mao Zedong Thought at that time, right? Lao Tzu is not afraid of death, and there is nothing, so there is not a coward in my brigade.
On August 2, 2020, 94-year-old General Wang Hai left us. In the last years, he encouraged young pilots like this.
Wang Hai (then the captain of the 1st Brigade, 9th Regiment, 3rd Division of the Volunteer Air Force): Oh, I’m flying into the J -20. I hope young people will fly well!
In the process of learning from the Soviet Air Force and fighting with the US Air Force, China’s Air Force grew up in the War to Resist US Aggression and Aid Korea, and the Vietnam War became stronger. In actual combat, they put forward the tactics of "one domain, multiple layers, four systems", with high and low coordination, step-by-step attack and flexible operation; In November 1951, the 8th Air Division was able to cooperate with the 50th Army of the Volunteers to bomb Dahe Island and carry out joint air-ground landing operations. By the end of the Korean War, China Air Force had 10 fighter aviation divisions and 1 regiment, and 3 bomber aviation brigades participated in the war, shooting down 330 enemy planes and injuring 95 enemy planes. It lost 231 aircraft. By the end of 1953, the People’s Air Force had grown to 28 divisions and 70 regiments, with more than 3,000 aircraft of various types.
As mentioned just now, the first volunteer air force to shoot down the enemy plane of the US military was the heroic pilot Li Han, who came from the famous Air Force 4 Division. This heroic unit fought in the DPRK five times in the War to Resist US Aggression and Aid Korea. In March 1956, it was awarded the honorary title of "China People’s Liberation Army Air Force First Division" by the Central Military Commission. Let’s take a look at the daily training and mission of the young pilots who passed on this heroic unit.
The ace troops of air combat victory continue to defend the air and space security of the motherland.
At 9 o’clock in the morning, a 2-on-2 "air battle" was about to begin. Yao Kai, a super pilot who played on behalf of the Red Party, took off his fighter plane. However, shortly after taking off, the battlefield situation changed.
Yao Kai, Deputy Chief of Staff of an Air Force Aviation Brigade: My wingman has been locked by the opponent, has entered the inescapable zone, and was directly hit by the opponent.
The shooting down of the wingman meant that Yao Kai had to confront two blue fighters at the same time, and it was almost impossible to win in the case of one to two.
With rich experience and tacit cooperation, the wingman made a move before being shot down, which made the situation instantly clear.
Yao Kai, Deputy Chief of Staff of an Air Force Aviation Brigade: Before being shot down, I had lured my opponent within an optimal launching distance. At that time, when I turned around, I fired a missile and shot down my opponent.
The situation of 1-to-2 instantly turned into 1-to-1. After a series of heavy tactical maneuvers, Yao Kai launched the final attack on the blue fighter.
Yao Kai, Deputy Chief of Staff of an Air Force Aviation Brigade: I found one of my best attack windows, fired a missile and shot him down.
Yao Kai, which made the impossible possible, came from China’s first aviation unit, and its predecessor was Air 4 Division, which became famous in World War I in the War to Resist US Aggression and Aid Korea. Since 2014, this unit, which has a special relationship with the War to Resist U.S. Aggression and Aid Korea, has carried out the escort mission of the volunteers’ martyrs’ remains for seven consecutive times.
Yu Changyi, pilot of a brigade of Air Force Aviation: Our unit is the trump card of the War to Resist U.S. Aggression and Aid Korea. On the way to welcome the remains of martyrs back to China, we went through this journey again. My heart was heavy, but I was proud to welcome them home.
Every escort mission is a spiritual baptism for officers and men, and this baptism also gives everyone in this unit a deeper understanding of defending the peace and tranquility of the motherland.
The bright spot on the radar is approaching, and a rapidly approaching foreign fighter plane keeps the warning signal in the cockpit continuous, but Lowe has no intention of retreating.
Luo Wei, a pilot of an air force aviation brigade: Having seen his badge and number clearly, the other plane immediately pressed the slope to us and compressed the interval, which interfered with our tracking and monitoring. I immediately made an S-turn behind his tail and followed him all the time. When the other side found that they couldn’t get rid of me by hovering or pressing the slope, they left our coastline and flew to the high seas.
Safeguard the peace of the motherland in the most dangerous places and defend the air and space security of the motherland in nine days. With the deepening of the strategic transformation of the People’s Air Force, the flying track of this "ace" unit is getting farther and farther, and the list of tasks is getting more and more: the whole system is trans-regional maneuvering, the distant sea police patrol mission, and the plateau live ammunition shooting … The number of "firsts" they have created has been refreshed repeatedly, and these firsts have also witnessed their mission in the capacity building of "actual air force, transformation air force and strategic air force".
Just now, we also mentioned that during the War to Resist U.S. Aggression and Aid Korea, the only joint air-ground landing operation of the Volunteers was to land on Dahe Island. In that year, another heroic unit of the Air Force, the Air Eighth Division, carried out air missions. During the war, less than a year after the establishment of the Air Eighth Division, our first bombing mission was carried out. Now, in the information age, what is their combat effectiveness? Follow the reporter into the air force to bomb a certain aviation regiment.
"Yamato Island Spirit" Inspires Air Force Ace Forces to Win the Sky and Space.
When carrying out the mission of bombing the size and island, the Air Eighth Division experienced the extreme moment of nine minutes of air combat.
Yang Zhukui (87 years old), former pilot of Chinese people’s Volunteer Army Air Eighth Division: When we are alive and our comrades are in a group, it takes nine minutes. Generally, the battle will be solved in one or two minutes in air combat. As an air combat, it takes you more than nine minutes, which is quite long and rare in history.
The Air Force bombed Sun Qichao, a pilot of a certain aviation regiment; 70 years ago, we bombed the heroic deeds of Yamato Island, and in recent years, we went out to the island chain, went out to the West Pacific and patrolled the South China Sea. Now it has become the norm. These are the operational missions of our army in the new era, so I still feel glorious and proud in such an army.
Seventy years ago, this division was not afraid of strong enemies, and defended the country and played a national and military power. Today, defending national sovereignty and interests, the "Yamato Island Spirit" has become more emboldened. On the tarmac of an air force aviation division, H -6K fighters, known as the God of War, nervously and orderly mounted ammunition, and they will go to strange areas thousands of kilometers away to launch live-fire assaults on predetermined targets.
After graduating from college, Song Chuntao has been serving in the fighter plane combat unit, performing many major tasks and flying safely for more than 4,000 hours.
Song Chuntao, head of the air force bombing aviation regiment; Simply hitting a bomb and a certain target is no longer suitable for our current combat environment or a battlefield we will face in the future. This is no longer suitable. It is more a test of our pilots’ integration into the system. I know how to hit, what ability I have, what kind of target I can hit, and when I can’t hit the situation, there are other coordinated troops to help me complete it and make up for my shortcomings to achieve this combat goal.
Sun Luyu, Deputy Head of Air Force Bombing Aviation Corps; For us, taking off is combat, and only when we go up, even if it is simple training, we should regard it as actual combat training to perform this task.
(Source: CCTV News Client)
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Is the badminton player a heptathlon？

Do you know that?/You know what? Why do more and more people choose badminton as their daily exercise?

Because badminton players are all-around fighters!

The advantages of as many as seven sports are gathered in badminton!

Want to know which seven kinds of sports?

Come and have a look with xiaodong ~

1. The explosive power and speed of sprinters.

Badminton has almost no chance to wait for the opponent to return the ball and catch his breath. Almost the whole game is in a sprint state. It requires quick start and quick return. This series of "quickness" requires muscles to contract or relax quickly, which is the explosive power of quick strength.

2. Endurance of long-distance runners

Speed endurance quality plays an extremely important role in badminton, with the characteristics of high intensity and short interval.

3. Flexibility of gymnasts

Badminton requires players’ high flexibility, and we can often see players splitting to save a ball on TV, which is beyond the reach of ordinary athletes. Not only that, such as changing hands, hitting the ball on the back, and heading the ball in the backcourt, all these actions need to fully stretch the ligament.

4. Coordination of Javelin Athletes

A complete hitting action is like a spring, which is put away and bounced off, starting from the foot and going to the legs, hips, crotch, waist, back, chest, shoulders, arms and hands. Although a person’s coordination is largely determined by innate factors, it can be improved and promoted through badminton training.

5. Sensitive reaction of table tennis players

Badminton, known as the "king of speed", needs players’ quick reaction ability, which also requires players to have a good sense of space and coordination, judge the direction of the ball and decide the way to play the ball in a very short time, which requires comprehensive training in five aspects: psychology, technology, physical fitness, tactics and intelligence to help everyone establish conditioned reflex.

6. Global insight of Go players

Just as in Weiqi, "predict the opponent’s intention in advance and grasp the opponent’s weakness", because badminton is too fast and the venue is small, it is impossible to follow up visually, so almost all incoming balls must be predicted. Only by understanding each other’s weaknesses and finding each other’s mistakes in time, will you have full confidence to defeat each other.

7, the strength of fitness athletes

In badminton, jumping to kill the ball is to use all the limited strength of the whole body in the moment of killing the ball, so that the speed of the ball reaches the extreme. As a transit station, the pectoral muscle plays a vital role, so as a male player, it is the most important prerequisite to practice the pectoral muscle well.

Badminton’s speed of killing the ball is obvious to all. In the doubles match, it needs to hit the ball 15 times in 20 seconds. In a 45-minute game, the total number of hits by two players is about 2025 times.

Jumping to kill the ball is to use the whole body’s strength in the moment of killing the ball, so that the speed of the ball reaches the extreme. As a transit station, the chest muscle plays a vital role.

2022 High-end Beauty Market Trends Resume： How to Grasp New Groups and New Categories with Both Hands？ (I)

During the Double Eleven this year, beauty care has achieved remarkable results. Now more and more young people begin to pay attention to their own image and are willing to spend time and money on their faces, which also gives us great opportunities in the beauty market. The author also used the data to re-list the trend of the beauty market for us. Let’s take a look.

In the economic downturn, "lipstick effect" is one of the most frequently mentioned keywords.

The lipstick effect is still in effect in China. According to BCG&TMI data, the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years. Although there has been a slight correction of 2% this year, it is almost harmless compared with other consumer tracks that have been hit hard.

In the past Double Eleven period, the star map data showed that the GMV of beauty care reached 82.2 billion, accounting for 8% of all categories, which was also consistent with the ranking in 2021/2020.

In the high-end beauty market, the status of international brands may be hard to shake for a long time. Looking at the top ten brands of Tmall’s double eleven beauty category turnover this year, only Polaiya and Winona, domestic brands, squeezed into the fifth and sixth places on the list. According to Euromonitor data, since 2019, the top three positions of high-end cosmetics market share have been firmly controlled by L ‘Oreal, Estee Lauder and LVMH. In 2021, the market share of the above brands reached 18.4%, 14.4% and 8.8% respectively.

However, the noteworthy change is that during the Double Eleven this year, most of the growth rate of international beauty brands GMV turned negative, while domestic beauty brands still maintained strong growth.

According to the magic mirror data, during the Double Eleven in 2022, the domestic beauty brand GMV reached 5.678 billion, which was only 1/3-1/4 of that of foreign brands (20.961 billion), but the domestic and foreign brands GMV of TOP50 increased by 49% and -2% respectively, continuing the trend of 618.

When domestic brands are constantly attacking the high-end market, the consumer/category structure of the beauty market is also changing rapidly: after 00, they begin to enter the workplace, their income is not high, and their ability to screen information is stronger; After years of market education, the demand of essence, cream, sunscreen lotion, pre-makeup lotion/toner and other sub-categories is steady, and new potential categories such as body lotion and high-end perfume are eager to compete for consumers’ attention.

How can brands capture the above trends and reach new beauty consumers with more innovative means? Recently, Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG) jointly released the Insight Report on Digital Trend of High-end Beauty Market in China, and the community marketing institute picked out the dry goods to share with readers.

What is the high-end beauty market? How expensive can a product be considered high-end?

One division and reference standard given in the report is to divide the beauty market into high-end skin care, high-end makeup and high-end perfume:

  • High-end perfume must surpass 500 yuan;
  • In the high-end skin care sector, the price of essence/cream/eye cream products (with significant repair effect) exceeds 500-750 yuan, and the price of lotion/makeup remover/facial cleanser/mask/sunscreen/body lotion (for daily care) exceeds 200-300 yuan;
  • In the high-end makeup sector, (whole face makeup) foundation/pre-makeup cream/primer/loose powder exceeds 350 yuan, (partial makeup) concealer/highlight or blush/eye shadow eyeliner mascara/eyebrow pencil exceeds 200-250 yuan, and (lip makeup) lipstick/lipstick exceeds 250 yuan.

Based on the statistics of the above categories, it is found that the high-end beauty market in China dropped slightly by 2% in 2022, mainly due to the decrease in quantity, but the purchase grade and price of products did not fluctuate obviously. Among them, the user penetration rate of high-end skin care, high-end make-up and high-end perfume reached 90%, 50% and 20% respectively. The number of high-end make-up consumers declined slightly, and the high-end perfume showed a trend of decreasing volume and increasing price.

The reason for the above trend is that the epidemic has weakened the purchasing power of a very small number of consumers under the age of 25, and their consumption in 2022 accounted for 17%, a decrease of 4 percentage points compared with last year; Secondly, light consumers are restraining their consumption, which means that customers who spend less than 3,000 yuan a year on skin care products/less than 1,500 yuan on cosmetics/less than 1,500 yuan on perfume have dropped 9%-11% on high-end beauty cosmetics. But heavy consumers of high-end beauty cosmetics (perfume costs more than 6000 yuan a year) also prefer to buy high-end perfume.

So, who is the new addition to the high-end beauty market? Male, young and sinking market are three key words that can be refined. Compared with the old and new markets in the past year, the proportion of men has increased from 16% to 20%, the number of customers under 25 has increased from 20% to 26%, and the number of third-tier and below cities has increased rapidly from 27% to 39%.

Or the awareness of image management is improving, or they are inspired by KOL/ family and friends, or they have received perfume gifts … The entry trajectory of these new customers can be summarized as follows: at first, they began to understand high-end skin care products such as facial cleanser, essence and toner, and gradually cut into high-end beauty fields such as lipstick and makeup lotion, and at the same time, they have a strong interest in body lotion, sunscreen, perfume and other emerging categories, and they are more willing to learn/share/try new products based on social platforms.

For the high-end beauty market in the future, after 00, the male customer base will gradually grow into a market force that cannot be underestimated, and the rise of new people will also bring opportunities for subdividing categories. Although there has been no obvious change in the purchase channels in the past year, online consumer contacts also require more three-dimensional, which should be further matched with offline experience.

First of all, consumers have relatively different functions and emotional demands for different categories.

  • For high-end skin care products, the functional factors that consumers are most concerned about are natural ingredients, safety and non-allergy. When considering emotional factors, in addition to the brand being trustworthy, experiencing well and pleasing themselves, consumers attach great importance to the cost performance of the products.
  • For high-end cosmetics, consumers are also most concerned about ingredients, brand trust and cost performance, but "durability is good", "whether it conforms to the trend of popular makeup" and "whether it can express personality" are also unique reference indicators of this category;
  • For high-end perfumes, consumers will pay attention to the time of fragrance retention, and also consider the balance between fashion trends and expression of personality, but self-satisfaction is a relatively unique indicator. "First of all, you should feel good and comfortable."

Such category characteristics also form different market styles, and high-end skin care products emphasize professionalism and cost performance; The audience loyalty of high-end makeup is low, and it is more necessary to seize the market sentiment to make fashion and explosion, and to be cost-effective; High-end perfume emphasizes the recognition of brand spirit and emotional connection, so that consumers can please themselves.

Specifically, looking at the subdivided categories, there is also a more differentiated retention grip.

In the high-end skin care market, the fastest growth of consumption in the past year is in three categories:

  1. The first category is the first choice of high-end skin care products for beginners, including toner, facial essence, cream/lotion and eye essence, because they are also the core categories that distinguish brand assets, and the demand is steady. The factors that consumers most agree with are natural safety and no allergy (68%), texture and skin feeling (51%) and good brand reputation (41%);
  2. The second category is a new potential category that appears with the growth of skin care knowledge, sunscreen products. This category is also promoted by brand and talent education, and the market demand is constantly strong. The market penetration rate (mainly the willingness to pay) and product strength still have room for improvement. What consumers most agree with is that the ingredients are naturally safe and non-allergic (40%) and the sunscreen effect is good (30%);
  3. The third category is the new latent category, body milk, which appears from head to toe with the exquisite makeup/home attention. Because this category is mainly driven by self-esteem and new lifestyle, it needs a good reputation (29%).

Generally speaking, due to the outstanding functional attributes of high-end skin care products, the premium ability is significantly higher than that of high-end cosmetics, and there are many core categories with stable demand, and it is necessary to narrow the distance with consumers in all directions through discounts/sample trials/brand services (such as Spa appointment, product use teaching, online skin diagnosis, etc.).

In the high-end make-up market, the categories with the fastest growth in sales in the past year include two categories:

  1. The first category is a new category driven by new makeup methods (mask makeup/eye makeup), including eye shadow/eyeliner and eyebrow products. Consumers in this category most agree with whether the products conform to the fashion trend (32%), novelty (23%) and limited quantity (22%).
  2. The second category is the category driven by advanced makeup knowledge, such as pre-makeup milk/primer, loose powder and concealer; Consumers not only care about the ingredients of this category (34%), but also pay special attention to professionalism (29%) and novelty (15%);
  3. In addition, lipstick and foundation are still the pillar categories of makeup (over 60%), and consumers are most concerned about ingredients (35%), which do not smudge/touch cups/float powder (21%) and have good durability (18%).

Generally speaking, consumers’ emotional demands for high-end cosmetics are stronger, so their decision-making is faster. Whether the brand can shorten the consumer’s consumption link from planting grass to placing orders by means of a series of marketing combination punches, such as star advertisements, product stories, product trials, discounts and exquisite packaging, is the key to efficient transformation, among which star advertisements have the most remarkable driving effect.

In the high-end perfume market, in the past year, more consumers used perfume for private parties/dates (73%) and business/office (57%). Flower and fruit notes, exotic notes, wood notes, green leaves notes and aquatic notes are the most mainstream fragrance types, but their preferences are different in different scenes.

For example, exotic fragrance and floral fragrance that can express special emotions at private parties are more popular; In the business scene, the more moderate woody notes are very popular; When outdoors or at home, except for the flowers and fruits, almost all other fragrance types can be tied.

Perfume itself is an emotional commodity, and the market cultivation of high-end perfume is at an early stage. Evaluating the success of a high-end perfume depends more on whether the brand can make consumers feel longing and psychological ripples for love and even more beautiful stories after putting out some product value points such as niche unique fragrance, exquisite and attractive packaging and well-connected brand stories.

In the past year, the categories with strong growth in the high-end beauty market showed the following characteristics:

  • Consumers’ knowledge of skin care/makeup is more advanced, and they show stronger demand for products such as sunscreen/pre-makeup milk/foundation; The body management pursued by consumers is further subdivided, and the skin care/makeup is fully refined, which has a clearer aesthetic appeal for eyes/eyebrows/whole body skin;
  • With the advancement of existing customers, "after 00, men, sinking market" also constitutes a new army of high-end beauty consumers, who either cut into high-end makeup from high-end skin care, or were given new varieties of grass in human gifts …

Expensive price is not equal to high-end, so is the high-end beauty market. High-end skin care products, high-end cosmetics and high-end perfumes also have very different strategies in order to fill the lining of their products and make consumers feel value for money.

High-end skin care products have outstanding functional attributes, and it is more necessary for consumers to experience and try the products at low cost through professionalism (such as ingredients, technology and patents) and cost performance; As a more emotional category, high-end cosmetics need to explore new explosions with stability, and high-end perfumes need to tell a three-dimensional moving product and brand story …

What are the experience of establishing contacts for different categories? What are the decision-making characteristics of the new customer base? How to optimize the reach of new customers? How to consider the cooperation of online and offline contacts? The above questions will be presented in the next article.

Source WeChat official account: Community Marketing Research Institute (ID: community _ marketing), insight into community consumption.

This article is authorized by Cooperative Media @ Community Marketing Research Institute, where everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

How to define and judge the foul of thugs in basketball matches？

There are usually three types of fouls by thugs:

The first one is that any contact of the defender with the parts below his upper arm (including wrists, hands and even fingers) can be regarded as a thug before the attacker shoots to the ground and returns to the state of no ball, but the slight contact that does not affect the shooting before the ball is shot can be ignored. If the intensity and nature of the violation affect the attacker’s shot, even the serious contact after the ball has been shot can be regarded as a defensive violation.

The second situation is the malicious attack behavior of the defender. No matter what happens at any time (including dribbling, shooting or passing the ball), it can be regarded as a foul by the thugs, or even a malicious foul.

The third situation is the foul of the thugs in blocking or stealing. Theoretically, there should be no physical contact when blocking or stealing, and if the contact behavior occurs after blocking or stealing, it can be ignored. If physical contact occurs at the same time as blocking or stealing, it can be regarded as a foul by the thugs. In practice, whether there is physical contact when blocking or stealing depends entirely on the eyes of the referee. Therefore, there is often a degree of not very obvious thug behavior that has not been punished, which leads to the offensive players complaining, while the defensive players are complacent.

The principle of basketball is that the hand that dribbles and holds the ball is not protected, and only the hand that shoots is truly inviolable. If your opponent touches your hand while dribbling or holding the ball, it will not be considered a foul. However, once you have a shot, that little violation is a foul. At this point, your whole arm, including the forearm, is strictly protected. Whether it is hitting, rubbing or clicking, it is a foul.

Of course, if you interfere with the opponent’s shooting from your own position, for example, if he presses on you and puts his hand on your head, as long as you put your hand up and don’t press it down, you won’t be fouled. When your bodies are close together, you can hold your hands straight, and you won’t be fouled if you touch his hands. However, if you move over, you may be fined to stop the foul even if there are no thugs. In addition, it should be noted that if you don’t take off and shoot, there is basically no chance to make free throws, because it is impossible to define when you start shooting. You can also fake the ball and be unprotected. Only when you take off and shoot, you will definitely get a free throw if you are fouled.

[Recommended collection] Heavy! Panoramic map of Zhejiang artificial intelligence industrial chain in 2023 (with industrial policy, industrial chain status map, spatial layout of industrial resources

Analysis report of artificial intelligence industry: With the breakthrough of computing power, big data and algorithm model and the promotion of new digital infrastructure, Zhejiang Province has developed rapidly based on the basic advantages of digital economy. Zhejiang University has built the first interdisciplinary subject of artificial intelligence in China and started the research plan of brain science and artificial intelligence convergence (referred to as "double brain plan"); Alibaba City Brain and Hikvision have been selected as the national new generation artificial intelligence open innovation platform, and Zhejiang Province is at the forefront of the country in terms of scientific research and application in the field of artificial intelligence. As of February 2023, Zhejiang Province has gathered more than 800,000 enterprises in the whole industrial chain of artificial intelligence; The total annual operating income of the artificial intelligence industry exceeds 300 billion yuan. This paper will analyze the artificial intelligence industry in Zhejiang Province from the aspects of industrial policy, industrial chain status map, spatial layout of industrial resources and industrial chain development planning. Major listed companies in the industry: Alibaba (09988.HK); Netease -S(09999.HK); Hikvision (002415.SZ)

Expose a lie？ Benzema Ins snap： Deschamps, you are so bold! Good night, Didier!

Benzema Ins snap: Deschamps, you are so bold! Good night, Didier!

Real Madrid striker Benzema published an Ins snapshot an hour ago.

The original text is as follows:

Deschamps talked about Benzema’s injury before the national team: "Karim was injured because the World Cup means a lot to him. He told me it was impossible.

Our doctor’s diagnosis is the same as that of the team in Madrid. He won’t be back for training until December 11th.

Didier Deschamps: "On the night he gave up, I told him not to worry and to finalize the return trip with the team manager. When I woke up, he had left and made a decision. “

Deschamps, you are so bold! "

The second is: "Good night, Didier! “