From the smiling front face to 85% room rate, Geely Star Wish has made the same class of models ashamed!

In the pure electric car market, new faces can always cause a stir. Recently, Geely’s models have become the talk of everyone after dinner, which has made many riders feel addicted. Without further ado, let’s go straight to the dry goods.

First of all, let’s talk about the appearance. With its unique design concept, Geely Star Wish meets users’ pursuit of a better life and intelligent experience needs. The design incorporates the concept of "good life & smart sense full match", and through forward-looking smart electric design, "beautiful, friendly, and intelligent sense" runs through every detail to bring users a high-quality travel experience.

Star Wish’s "smiling front face" is one of its most recognizable features. The upturned contour of the front box conveys a pleasant and friendly feeling. The design of Yingyu LED headlights is also ingenious, showing an air-like lightness when viewed from the front, and a flowing aesthetic on the side. The integrated belt of position lights, turn signals and near and far lights not only enhances the visual level of the vehicle, but also ensures the completeness of functionality.

Let’s talk about the size of the Star Wish. The length, width and height of the Star Wish are 4135/1805/1570mm respectively, and the wheelbase is 2650mm. The body size of the Star Wish makes the car look bigger, and the rate of interior space has reached 85%, exceeding most models of the same class.

In terms of power, Star Wish offers 58kW and 85kW motor options, and Star Wish also has an independent suspension, which is used in the Ningde era, and the driving stability and safety can also be more reassuring.

Next, the highlight comes – battery life and fast charging. According to the official information released so far, the cruising range of Star Wish should be 310km and 410km, which is more than enough for daily commuting and occasional short trips.

Having said that, the design of the Star Wish is also very round and cute, generally in line with the taste of young people. This car launched by Geely has really injected new vitality into the pure tram market and brought new choices to everyone. Let’s look forward to the upcoming Geely Star Wish!

BYD’s latest technology blessings 2025 seals 175,800, seal 07DM

  On August 8, BYD Marine Network "Double Leopard" launched together, and the 2025 Seal and Seal 07DM-i were officially launched. With the support of two new core technologies, e-platform 3.0 Evo and fifth-generation DM, it has fully evolved in terms of efficiency, performance, intelligence, aesthetics, comfort, and safety. It has not only injected new vitality into the medium and large car market, but also brought double surprises of experience and value to consumers.

  The price of the 2025 SEAL four configuration models is 175,800 yuan – 239,800 yuan, which is BYD’s first car equipped with e-platform 3.0 Evo and lidar, 13 world-first hard core technologies, the eye of the gods "high-end intelligent driving system – Pilot Diot 300, and the whole series is equipped with more than 35 core configurations as standard, which further strengthens the value of pure electric sports coupe products and accelerates the subversion of the joint venture mid-range car market.

BYD's latest technology blessings 2025 seal 175,800, seal 07DM-i sold 139,800 _fororder_image001

  The price of SEAL 07DM-i five configuration models is 139,800 yuan – 195,800 yuan. As the first medium and large car of BYD’s fifth-generation DM technology, the new car realizes "two first rides + five new ones". Under NEDC conditions, the fuel consumption of 100 kilometers of power loss is only 3.4L, and the comprehensive battery life of full oil and full power exceeds 2000km. It exceeds 26 standard equipment of the whole system. It breaks through the "bottom line" of the joint venture fuel and accelerates the process of iteration of medium and large cars to new energy.

  2025 Seal pure electric coupe is high-end

  As the first pure electric coupe under the Ocean Network, BYD Seal has sold more than 50,000 cars in less than 5 months since its listing at the end of August 2022; the sales volume of the first anniversary of listing exceeded 100,000, becoming the fastest model for Chinese brand mid-range cars to unlock this achievement. As of the end of July 2024, BYD Seal’s cumulative sales have exceeded 170,000 cars, gaining a firm foothold in the highly competitive mid-range car market.

  Since 2023, the Ocean Leopard model has swept the world and entered many important overseas markets including Europe, South America, Oceania, East Asia, and South East Asia, attracting high attention and positive comments from overseas media, consumers, and industry institutions. With its technical advantages in the field of new energy and excellent product strength, it has won five-star evaluations in the new car safety evaluation system in Europe and Australia, and has been shortlisted for the top three of the "World Car of the Year" in the 2024 World Car Awards, becoming one of BYD’s most successful models to go overseas.

BYD's latest technology blessings 2025 seals 175,800, seals 07DM-i sold 139,800 copies of _fororder_image002

  On the occasion of the second anniversary of its listing, the 2025 Seal, as the first car of the BYD brand equipped with e-platform 3.0 Evo and lidar, has achieved high-end entry and launched two smart driving versions, three battery life and power, and four configuration models, comprehensively enhancing the user value of the "pure electric sports coupe benchmark" and meeting the diverse needs of the new generation of young urban users.

  The 2025 Seal 510 Standard Edition model is leading the class in terms of efficiency and safety, using an efficient 12-in-1 intelligent electric drive system and an intelligent fast charging technology cluster, with lower power consumption and faster charging; the "one-in-one parking" intelligent driver assistance system – DiPilot 5 and up to 13 airbags in the same class, with hidden on-board ETC, more than 30 core configurations are standard in all series, easily dealing with daily cars, full of sincerity.

  The 2025 Seal 650 long-range version is equipped with a global 800V high-voltage platform, front four-piston fixed pliers, 19-inch Continental tires, the maximum power of the motor is 230kW, and the zero-hundred acceleration is 5.9 seconds, which further improves the performance and handling performance. At the same time, it comes standard with 12 Dynaudio brand speakers, simulated engine sound waves, immersive multi-color ambient lights, waist support of the main and auxiliary seats, and optional silver-plated EC intelligent light-sensitive canopy. It is the most balanced model among the four models in terms of price, performance, efficiency, configuration and battery life.

BYD's latest technology blessings 2025 seal 175,800, seal 07DM-i sold 139,800 _fororder_image003

  The 2025 Seal 650 Smart Driving Edition is equipped with the "Eye of the Gods" high-end intelligent driving assistance system – DiPilot 300, 31 integrated travel and parking sensors, with high-speed piloting and city piloting functions, under the premise of safety, experience intelligent and convenient travel. At the same time, it is also equipped with 12-inch W-HUD, steering wheel heating, car fragrance and other configurations to improve driving quality.

  The 2025 Seal 600 4WD Smart Driving Edition is an all-round player among the four models. In addition to intelligent improvement, in terms of performance, Zero 100 accelerates in only 3.8 seconds, reaches a top speed of 240km/h, and is equipped with iTAC intelligent torque control system and Yunnian-C intelligent damping body control system to further enhance the control experience. In addition, exclusive color front and rear piston stators, high-end suede seats and ceilings for the whole car fill the sports atmosphere.

  SEAL 07 DM-i starts a value war for medium and large cars

  The SEAL 07DM-i has two attributes of new energy and rejuvenation, with more than 26 standard features in the whole system. It realizes the fuel consumption of medium and large cars in the third era, and the price of medium and large cars has reached the 130,000 level. It is a strategic model launched by BYD Ocean Network to the joint venture fuel medium and large cars.

BYD's latest technology blessings 2025 seal 175,800, seal 07DM-i sold 139,800 _fororder_image004

  As the first medium and large sedan of BYD’s fifth-generation DM technology, the SEAL 07DM-i is equipped with the highest thermal efficiency engine in mass production, with a maximum thermal efficiency of 46.06%. It can achieve a fuel consumption of only 3.4L under 100-kilometer power loss under NEDC conditions, and a comprehensive cruising range of over 2000km with full fuel and full charge. At the same time, the new car is also the first model equipped with BYD’s fifth-generation DM technology 1.5Ti engine. The power of the new plug-in special turbocharged engine is increased to 115kW, and the motor power is increased to 200kW. As a medium and large sedan, it only takes 6.9 seconds to accelerate 100 kilometers. The high-efficiency intelligent combustion system also takes into account fuel economy.

  BYD Seal 07 DM-i offers two battery life versions of 70km and 125km, 1.5L high-efficiency engine for plug-in and hybrid + 1.5Ti high-efficiency engine for plug-in and hybrid, with a total of five models. In addition, the Seal 07DM-i has a new 1.5L 70km elite model, equipped with DiLink intelligent network system, DiPilot intelligent driver assistance system, 8.8-inch full LCD instrument, high definition (HD) panoramic image, rear side airbag + main driver’s knee airbag and other configurations.

  In terms of comfort and improvement, the SEAL 07DM-i 125km high-end model has added FSD variable damping shock absorber, 12-inch W-HUD head-up display, steering wheel heating, rear seat ventilation and heating, and other comfortable configurations. The AC charging power of the whole system has been increased from 3.3kW to 7kW, and the charging efficiency has been further improved, resulting in faster replenishment.

BYD's latest technology blessings 2025 seal 175,800, seal 07DM-i sold 139,800 _fororder_image005

  In terms of intelligent upgrades, the SEAL 07DM-i comes standard with the DiPilot intelligent driver assistance system, providing L2-level driver assistance functions, and the 125km high-end model also adds ILCA lever lane change.

  In terms of safety protection, the 125km high-end model of the SEAL 07DM-i has a new front middle airbag, with 11 airbags as standard. The whole system is equipped with AEB automatic emergency braking + FCW forward collision warning, ELKA emergency lane keeping assistance, TSR traffic sign recognition, LDA lane departure assistance, and HMA intelligent near and far light assistance, among other active safety functions, to ensure all-round driving safety.

  The interior material of the SEAL 07DM-i has been completely renovated. The size of the Honor version reaches 4980 * 1890 * 1495mm and the wheelbase is 2900mm, bringing a comfortable experience far beyond that of fuel vehicles of the same class. The whole series comes standard with streamer gray interior, upgraded real aluminum trim, and further enhanced the texture and exquisite style of the cockpit.

  BYD relies on technological progress, scale advantages, as well as the advantages of highly self-developed, vertically integrated system power and cost control in the whole industry chain, to build a high quality-price ratio with rich configuration and sincere price, directly attacking consumers’ demand pain points for low cost and high value, and forming a dimensionality reduction blow to traditional joint venture medium and large fuel cars. (Text: Yang Xiaohong, Photo: BYD)

Focus map:

BYD's latest technology blessings 2025 seal 175,800, seal 07DM-i sold 139,800 _fororder_1

"Love’s Driving" Releases Ultimate Trailer, Wang Chengsi and Wei Xiang Pinch the Joke


1905 movie network news Directed by Xu Lin, the famous comedian and lead actor, starring Xu Huiqiang, Ai Ran, Feng Qinchuan, and Liu Ximing, the comedy romance movie starred in friendship and released the ultimate trailer and poster. All comedians, the laughs have been greatly upgraded. The comedy collision between the masters and apprentices of "Big Smart" Wang Chengsi and Wei Xiang took turns, which was hilarious.

 

Amateur upgrades and major transformations, Wang Chengsi and Wei Xiang "master and apprentice" take the public’s laughs


The movie "Love Driving" tells the story of Li Jiahao (Wang Chengsi, played), the young director of the company, who is troubled by the family marriage. When he meets Zhong Chengkui (Wang Chengsi, played), the water delivery brother who looks like a twin brother, he plans to transform the water delivery brother into a love stand-in and a happy story of "paid love". In the latest release of the ultimate trailer, in order to create a flawless "love stand-in", the mysterious etiquette master Wang Lao (Wei Xiang, played), who has been hired for a lot of money, has become a key part of this plan. A water delivery worker has been transformed into a wealthy young director, and an amateur upgrade project has been launched as planned. As soon as the etiquette teacher Wang Lao Dagang appeared, he shocked the wooden and honest Zhong Chengkui with his exclusive action of drinking coffee, leaving a deep impression on the audience. During the transformation process, from standing, lying, eating, walking, etc., Boss Wang made a full range of tricks to help Zhong Chengkui completely change his face and transform into an "upper class person". A strange laughter showdown between "master and apprentice" was staged, which made many netizens call out "Wang Chengsi and Wei Xiang are simply full of laughs", "The strange master and apprentice are too terrifying, my funny DNA moved" and so on, easily pinching the public’s laughs.


The ultimate poster released together is also a hidden mystery. Zhong Chengkui is held in Li Jia’s arms, looking at each other in disbelief, and his heart is full of doubts. Li Jiahao on the right is talking, using money as bait to convince the honest Zhong Chengkui to agree to his "double plan". In the poster, a group of starring stars surround Zhong and Li, with different expressions, some smiling contentedly, and some surprised as if they have discovered some secret. In this "double love" plan, everyone seems to have their own hidden "small thoughts", which makes people wonder how this "love driver" will end.

 

Summer finale hilarious, comedian Wang Chengsi’s double-line counterattack


In the summer of 2022, comedy films set off waves of laughter, allowing the market to see the huge potential of excellent comedy works. This time, the comedy romance film "Love Driving" was led by "Big Smart" Wang Chengsi and Yu Shasha, and gathered a group of excellent comedians to join and support. I believe that this happy story of "paid love" will be a hilarious finale in the summer of 2022, which will once again inject a strong warm current of joy into the market.


In this luxurious comedy lineup, "Big Clever" Wang Chengsi is particularly eye-catching. After 17 years of accumulation, he finally harvested his first male lead. In the film, he staged the romantic love of small characters across classes; in reality, people can see the simple philosophy of "time light pays off". The play interweaves reality, and Wang Chengsi interprets his own "double-line counterattack", which makes people understand the importance of sincerity and persistence in love or career. At the same time, it gives this joyous comedy work a different kind of warm power.


The movie "Love Driving" will be released on August 26 and is currently on sale.


Jolin Tsai accompanies her mother to bathe Buddha on Mother’s Day, mother and daughter are like "sister flowers" (Photos)


Jolin Tsai accompanies his mother to bathe Buddha


    China News Service, May 12, although Joey Yung, Jolin Tsai, and Yang Siqi are all busy people in the entertainment industry, they still took the time to celebrate and share family happiness with their mothers on Mother’s Day yesterday.


    According to Hong Kong media reports, Jolin Tsai accompanied her mother to attend the Bathing Buddha Festival charity event in Taiwan yesterday. I didn’t expect that the mother and daughter not only looked exactly the same, but also had similar personalities. At the event, Cai’s mother mistook the president of a group for Hao Longbin, the mayor of Taipei, and was seriously confused. Jolin Tsai also joined forces with her sister to give her mother a brand-name jewelry worth 200,000 Hong Kong dollars as a gift, and said that if her mother had not forced her to participate in various competitions such as singing and speeches since she was a child, there might not be a confident and challenging Jolin Tsai on the stage today.

Full scene ecological smart furniture: Xiaomi TV S 85 Mini LED | Mijia Air Conditioning Pro is officially on sale

Machine front information: On the evening of April 10, 2024, Xiaomi released a number of new ecological smart furniture, including: Xiaomi TV S 85 Mini LED, which can provide high-level configuration of high brightness, high brush and high division. With the self-developed master image quality engine, it makes up for the shortcomings of the current mid-range TV image quality and experience. Through the adjustment of soft and hard, it provides users with more shocking and real feelings in different usage scenarios such as watching movies and games. There are also Xiaomi’s new super-level energy efficiency Mijia air conditioner Pro series products, which push the energy saving and comfort experience of air conditioners to a new height. Air conditioner energy efficiency is one of the most important parameters for users when choosing air conditioners. As the main electrical equipment for indoor temperature regulation, it is often in operation for a long time. Buying a high-energy-efficient air conditioner can make the use process more worry-free and reduce electricity bills. Mijia Air Conditioning Pro series has raised the energy efficiency level of air conditioners to a new level, with a super high APF of 5.65, allowing you to enjoy a cool summer.

Let’s take a look at the brand new Xiaomi TV S 85 Mini LED first.

Mini LED is popular, leading in contrast and light control

Using Mini LED lamp beads to directly provide backlight, Xiaomi TV S 85 Mini LED has the advantage of smaller and denser lamp beads than traditional LCD TVs, solving problems such as gray and uneven brightness of traditional LCD screens. The 85-inch version provides 640 light control zones to achieve stable dark light control performance, excellent control of object edges and subtitle halos, and the completely closed light control zone makes the dark field picture effect infinitely close to OLED.

The Xiaomi TV S 85 Mini LED achieves a maximum excitation brightness of 1200nits. The screen supports 1.07 billion color primary color display and supports 95% DCI-P3 color gamut. After channel-by-channel adjustment, the color accuracy of the screen is further improved. The use of multi-color temperature color reproduction technology also brings better color accuracy, restoring the creative primary color in different scenes such as movie warm color temperature, film and television standard color temperature, and graphic design cold color temperature.

Master image quality engine, leading mid-range TV image quality experience innovation

In order to better play the excellent display effect of Mini LED screen, Xiaomi TV S 85 Mini LED adopts self-developed image quality algorithm to achieve more realistic and realistic picture display through color, light and dark texture and brightness tuning.

Among them, Xiaomi’s self-developed full-stack color engine provides retrieval of a huge color database, combined with artificial intelligence to detect and identify the content of the picture, to achieve accurate control of the color of the picture, and by broadening the color gamut range, strengthen the color expression, and three different adjustment controls. Compared with the traditional public version, only the algorithm function of opening the light provides more color scene adaptation; Xiaomi replaces the original chip algorithm with a self-developed dynamic contrast algorithm, making full use of the chip performance to make the picture contrast better, among which the face part The color and level of the restoration is the best.

 

Variable height brush, full matching of game scenes

The Xiaomi TV S 85 Mini LED provides a 144Hz high refresh rate and supports VRR 48-144Hz adjustable refresh rate, which can better adapt to different TV and movie source signals. It is equipped with a dual-channel HDMI 2.1 interface, with lower input latency and ultra-low latency of 4ms. Turn on the competitive mode, and you can also achieve a 240Hz fast refresh, AMD FreeSync technology certification, the game performance is silky and smooth at high frame rate, and with MEMC motion compensation, it can effectively reduce the jitter and drag of high-speed motion pictures. Support Dolby Vision and Dolby Atmos, bringing a shocking immersive audio-visual experience. Filmmaker Mode, IMAX Enhanced, HDR10 + screen certification grand slam, further enriching the use scene.

 

Xiaomi Surging OS creates Xiaomi’s unique ecological experience

As a large-screen TV in the family entertainment center, the Xiaomi TV S 85 MiniLED is factory-equipped with support for Xiaomi Surging OS, which ensures fluency and improves speed while also upgrading a number of interconnection functions, such as interconnection with the watch, making it more convenient to exercise at home. You can directly connect the watch and TV to project sports data without the need for mobile phone transfer. Quick screen projection with mobile phones and notebooks also realizes more convenient operation. There are also takeout or taxi notifications received on mobile phones, which can also be displayed synchronously on the TV.

"Xiaomi Qingshan Eye Protection" medical-worker integration concept promotes the comprehensive evolution of eye protection standards

Through cooperation with Sun Yat-sen University Eye Hospital, cross-disciplinary cross-validation has gained support in the field of medical expertise. The Xiaomi TV S 85 Mini LED eye protection standard has also been fully evolved, using a 15.37KHz mixed dimming frequency + 16bits backlight adjustment combination, plus light sensing, automatically adjusting the screen brightness following the ambient light, and the ultra-high dimming frequency can also achieve lower stroboscopic, creating a scientific eye protection solution suitable for all-weather multi-population.

 

Through the combination of soft and hard brought by Xiaomi’s self-developed technology, Xiaomi TV S Mini LED allows mid-to-high-end TVs to have higher configurations and also provides a better image quality experience. The starting price of the 85-inch is 5999 yuan. It was officially launched on Xiaomi Home, Xiaomi Mall, JD.com, Tmall, Pinduoduo, Douyin and other e-commerce platforms at 9 pm on April 10. In addition to the 85-inch version, Xiaomi also provides users with three sizes: 55, 65, and 75, of which the 55-inch first is 2799 yuan, the 65-inch first is 3499 yuan, and the 75-inch first is 4599 yuan.

Next is: The new Mijia Air Conditioning Pro series has released three new products, namely Mijia Air Conditioning, Giant Power Saving Pro, Mijia Air Conditioning, Natural Wind Pro, Mijia Air Conditioning, and Fresh Air Pro. Compared with the previous Mijia Air Conditioning products, the Mijia Air Conditioning Pro series has been comprehensively improved in terms of energy efficiency and AI intelligence, which has comprehensively improved the three important performance dimensions of cooling effect, power consumption level, and temperature comfort. Mijia air conditioner Pro series full series APF 5.65, surpassing the current national standard first-class energy efficiency standard APF 5.0, achieving better cooling and heating effects while saving more electricity. In theory, compared with the national first-class energy efficiency standard, it can save about 192 kWh of electricity throughout the year, equivalent to about RMB 115.

The new Mijia air conditioner Pro series fully adopts Xiaomi’s self-developed internal and external machine technology. The whole series is equipped with double-row condenser, high-power fan motor, and improved large-size fan as standard, which greatly enhances the heat exchange capacity of the external machine. While improving the efficiency of the air conditioner, it also plays a role in improving the efficiency and reducing energy consumption. The external machine has also made many improvements in hardware: the use of double flow curve electronic expansion valve can take into account the refrigerant precision control during refrigeration and heating in conventional weather and the refrigerant large flow demand during refrigeration, heating, and non-reversing defrosting in extreme weather. The external machine electronic control board adopts the industry’s top-level components, which are strictly tested by quality requirements higher than the industry average to ensure reliability under extreme conditions. Mijia air conditioner, fresh air Pro 1.5 hp, is equipped with a double-cylinder compressor, which can effectively suppress external machine noise. The self-developed logic control algorithm can accelerate the start-up speed of the air conditioner, prevent sudden cold and defrost, ensure that the air conditioner can normally cool and heat in extremely harsh environments of minus 35 ° C and plus 65 ° C. Support the full-link OTA upgrade of internal and external machines, and optimize the logic algorithm. The internal unit is equipped with a supply air duct using the principle of Kangda effect. The cross-flow fan uses a non-equidistant misaligned inclined tooth blade design to improve the circulating air volume. The maximum air volume of Mijia fresh air conditioner Pro can reach 780m 3/h; reduce the supply air noise, and the minimum noise of the high wind gear is as low as 36dB (A), allowing users to quietly enjoy a comfortable indoor temperature.

Mijia air conditioner Pro series skillfully combines AI technology with air conditioning, and opens up an intelligent new track for air conditioning with the new Lingyun intelligent control engine. The Lingyun intelligent control engine can perform predictive control based on the air conditioner-environment system model. Combined with the real-time detected ambient temperature, air conditioner operating status and target set temperature, calculate the somatosensory comfort and energy consumption level of various schemes in advance, and adjust the temperature control curve every minute to achieve a more accurate, energy-saving and stable control strategy. For the big data of the user’s city, region, and past air conditioner usage habits, one-click intelligent turn on the appropriate cooling/heating mode of the air conditioner and adaptive adjustment to the appropriate temperature, and continuously fine-tune according to the indoor situation to improve the comfort of air conditioner use. Mijia air conditioner Pro series is also connected to Surging Intelligence, linking air purifiers, humidifiers, thermometers and other intelligent devices to form an intelligence system for air management at home, which is easier and easier to use.

Mijia Air Conditioning, Giant Power Saving Pro was officially launched at 20:00 on April 10, with a starting price of 2399. Mijia Air Conditioning and Fresh Air Pro were officially launched at 20:00 on April 10, with a starting price of 3399. Interested friends can go to major e-commerce platforms and Xiaomi Home to experience and purchase. Before the hot summer comes, choose Mijia Air Conditioning Pro series to bring a cool summer.

Geely’s latest intelligent SUV, Bo Yue L, will be unveiled as an innovator in the "Easy Car Super 818 Car Carnival Night".

  On August 18th, the "Super 818 Car Carnival Night" jointly organized by Easy Car and Zhejiang Satellite TV will be held soon. This year, Easy Car and Zhejiang Satellite TV have joined hands for the second time, and the super-big events have continued, rooted in the automobile culture itself, grasping the new trend at the forefront of scientific and technological changes, and exploring the infinite possibilities for the future of automobiles.

Geely's latest intelligent SUV, Bo Yue L, will be unveiled as an innovator in the "Easy Car Super 818 Car Carnival Night".

  As the highlight of the "Easy Car Super 818 Car Carnival", the "Super 818 Car Carnival Night" show combines scientific and technological innovation with fashion trends and becomes a stage for car companies to show the charm of the automobile industry, the strength of brand products and advanced technology. At this annual "Car Festival", Geely’s latest smart SUV innovator: Bo Yue L will also appear on the stage.

Geely's latest intelligent SUV, Bo Yue L, will be unveiled as an innovator in the "Easy Car Super 818 Car Carnival Night".

  As a brand-new A-class flagship SUV built by Geely based on CMA architecture, Bo Yue L redefines the new intelligence of A-class SUV with five world-class intelligent technologies and ten hard-core standards, so that users around the world can share the dividend of scientific and technological progress. In the first pre-sale activity of Bo Yue L held on August 10th, 1,000 SVIP seats were sold out in just 52 seconds, which set a new record for Geely’s fastest pre-sale. The reshuffle of the A-class SUV market may be coming soon.

  Five intelligent technologies and ten hard-core standards, Bo Yue L comprehensively innovated the standard of intelligent SUV.

  As a flagship strategic product empowered by the scientific and technological achievements of "Smart Geely 2025" and "Building a Car with Comprehensive Architecture", Bo Yue L inherits the five global genes of CMA architecture "safety, health, intelligence, performance and energy saving", and then innovates the five world-class intelligent technologies of intelligent architecture, intelligent hybrid, intelligent driving, intelligent space and intelligent safety.

  The comprehensive and innovative CMA architecture endows Bo Yue L with the mechanical quality of the luxury brand. The 35.8m racing class braking distance of 100 kilometers, the Sino-European joint professional chassis adjustment and the 78km/h elk test limit speed make Bo Yue L "gifted" at the bottom structure. More importantly, Bo Yue L is empowered by the technology of GEEA 2.0′ s evolvable intelligent electronic and electrical architecture, supported by FLEX Ray bus "super neural network" and high-speed transmission of 5G network, and realizes cross-domain collaboration among vehicle power chassis, body control, intelligent driving safety and infotainment systems. The global FOTA with full scene and full vehicle cycle will enable Bo Yue L to bring users a higher speed, smoother, smarter and more evolvable intelligent driving experience.

  In the field of intelligent hybrid, Bo Yue L has received technical support from Lei Shenqing Hi·X hybrid platform, which can bring users a high-value experience of no charge, long battery life, fuel consumption, pure electricity and mixing. Among them, the world’s first frequency conversion hybrid electric drive 3DHT PRO has 20 intelligent working modes and 3-speed ratio, which can realize full-speed domain parallel drive and power is on call. According to the test, the fuel consumption of the NEDC of Bo Yue L Lei Shenqing Hi·F oil-electric hybrid is only 4.2L, the comprehensive endurance of NEDC can reach 1300km, and the acceleration time from 0 to 50 km/h is only 3.5s.

  In terms of intelligent driving, Bo Yue L is equipped with NOA lane-level automatic driving navigation system initiated by Geely, which can realize automatic driving from point A to point B in high-speed elevated scenes, and the driver only needs to do necessary supervision to truly realize the change of driving subject from person to car. With the help of centimeter-level high-precision positioning, man-machine co-driving VR navigation and full-lane dynamic monitoring technology, the system can realize full coverage of more than 100 high-speed driving scenes, such as automatic ramp-up, automatic lane-changing evasion, automatic lane-changing overtaking, automatic avoidance of large trucks, automatic deceleration in corners, automatic speed control of confluence, and tunnel accident avoidance, so as to automatically find paths and drive, and liberate drivers’ hands to the greatest extent.

  Bo Yue L also creates an intelligent "mobile space" with temperature by means of multi-dimensional human-vehicle interaction. The world’s first surrounding emotional light curtain can express "emotion" by simulating voiceprint beat, breathing frequency, running water changes, etc. In interactive scenes such as voice interaction, music rhythm, nap mode and air conditioning linkage, with the change of rhythmic light and shadow, it creates a cockpit environment with a sense of ceremony and appreciation. Supported by Qualcomm Snapdragon 8155, the flagship in-vehicle chip, Geely Galaxy OS Air, the world’s first version, will bring users a silky and smooth consumer electronics-level interactive experience by launching a 13.2-inch vertical screen, a Free Touch UI, a short-link interactive design, a one-button direct high-frequency function and a V01 offline AI voice chip. In addition, Bo Yue L also uses 25.6-inch AR-HUD augmented reality head-up display, Harman INFINITY headrest audio and the world’s first intelligent AI microclimate housekeeper to innovate the full sensory ecological interaction experience.

  In the field of intelligent safety, Bo Yue L applies Geely’s original "seven-layer intelligent safety identification circle", which can provide comprehensive safety protection such as information safety, driving safety, assisted driving system, information assistance and safety warning, active disaster avoidance safety, passive collision safety, accident alarm and rescue. Bo Yue L is also equipped with 26 full-scene active safety assistance systems, including ALCA automatic lane change assistance system, EMA emergency steering assistance system and ELKA emergency lane keeping assistance system. In addition, Bo Yue L also adopts the ultimate safety design including 32,000 nm/body torsional stiffness, intelligent unloading body design, 5 times vehicle weight roof compression resistance, and 1.8 A-pillar with worldwide vision to create all-round safety.

  With the help of five world-class intelligent technologies, Bo Yue L has achieved innovation and popularization in five core areas, and started with Geely Galaxy OS Air version, 13.2-inch central control vertical screen, 10.25-inch digital LCD instrument, L2-level intelligent driving assistance system, 540 transparent chassis of God’s eye, remote control of mobile APP, aerospace-grade 7-series aluminum alloy crash beam, 178LX digital rhythmic LED headlights, racing-class brake system and integrated boron steel thermoformed door knocker.

  Digital Symphony Science and Technology Aesthetics, Refresh the World Expression of Chinese Aesthetics

  Corresponding to the innovative intelligent product strength, it is Bo Yue L’s innovative modeling design. As the first production car based on the "Vision Starburst" concept car, Bo Yue L adopted a brand-new design concept of "Digital Symphony Science and Technology Aesthetics", which not only inherited the classic "Ripple" design elements, but also organically integrated the sense of intelligent science and technology, futuristic sense and oriental aesthetics, and perfectly interpreted it with visual symbols such as interlacing, twisting, extending and pulsing, which interpreted the spirit of blending and innovation in China traditional culture and refreshed the world expression of Chinese aesthetics again.

Geely's latest intelligent SUV, Bo Yue L, will be unveiled as an innovator in the "Easy Car Super 818 Car Carnival Night".

  From the details, Bo Yue L’s "Light Wave Ripple Front Grille" brings a feeling of infinite expansion and extension with a parametric design, bringing a magnificent, dynamic and cool new visual experience. The particle ray lamp group consisting of 182 LED light-emitting units has the functions of welcoming/seeing off/locking the car and putting off the lights, which adds more sense of ceremony. At the same time, the combination of the particle ray lamp group and the brand-new Geely logo, which can light up, seems to open the dimension door leading to the digital world, making the whole front face more and more profound and mysterious.

  Bo Yue L is designed with two-color body and suspended roof. The tidal waist line extending from the front wheel eyebrow straight up to the rear window, combined with the 20-inch silver-black star disc large-size wheel hub, gives Bo Yue L more movement and passion. The new car is also equipped with an antiviral door handle with a sterilization rate of more than 99%, which can inhibit the growth of bacterial viruses for a long time. The body size of Bo Yue L is 4670×1900×1705mm, and it has a super-long wheelbase of 2777mm leading in the same class. Combined with the short front and rear suspension design, it forms a leading axle length ratio of 59.5% in the same class, which not only brings stable handling, but also brings more ample longitudinal practical space for the car.

Geely's latest intelligent SUV, Bo Yue L, will be unveiled as an innovator in the "Easy Car Super 818 Car Carnival Night".

  The overall outline of the tail of Bo Yue L is angular. The digital arrow LED runs through the taillight and consists of 290 LED light-emitting units. The ultra-red LED with 633nm wavelength is bright and transparent after lighting, and it is exquisite and profound when closing. The welcoming/farewell scene shows streamer lights, echoing the headlights. Taillight modeling adopts a penetrating design that spreads from the center to both sides. Sharp and slender arrow modeling taillights and high-position brake lights outline the obvious layering of the rear of the car, which is full of tension.

  As a brand-new strategic model of Geely brand, Bo Yue L is not only a master of Geely’s "Five Smart Technologies", but also a general beneficiary who allows users to enjoy the latest smart technology dividends with "Ten Hard Core Standards", and deduces the return of the A-class smart SUV king with comprehensive innovative product strength. As Gan Jiayu, CEO of Geely Automobile Group, said at the press conference: "Innovation is the gene flowing in Geely’s blood. From Bo Yue to Bo Yue L, Geely has brought users a smart car with a higher generation. Bo Yue L has benefited users from the latest, most popular and best-used intelligent technologies, injecting ever-evolving vitality into smart cars. Geely will also continue to create new market "excitement points" under the full blessing of new intelligent technology, and constantly innovate the technological experience of intelligent interaction in automobiles. "

Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.

Auto market reversal, why have fuel vehicles become a minority?

A landmark event has just taken place in China’s auto market: sales of new energy vehicles have surpassed those of fuel vehicles!

According to the data of the Passenger Federation, from the 1st to the 14th of this month, the retail sales of new energy vehicles 260,000 (the retail sales of passenger cars are 516,000), accounting for 50.39%, officially exceeding 50%.

New energy vehicle penetration rate finally broke 50%

New energy vehicle sales all the way, 1-14 this month compared with the same period last year increased by 32%; this year the cumulative retail 2.032 million vehicles, an increase of 34%.

In contrast, it is the "collapse" of traditional fuel vehicles. Especially the joint venture brand fuel vehicles, after dominating the market for many years, have experienced a historic collapse. In the past March, the sales of Honda Accord, which once topped the chart, fell by 72.6% year-on-year, Toyota Camry fell by 59.2%, and the Volkswagen Bora, Toyota Corolla, and Honda Fit, which are known as supercars, also fell by more than 50%.

Sales of some joint-venture fuel vehicles plunged in March (according to First Electric).

Breaking through 50% means that the car has broken through an important threshold, which is not only an important threshold for the popularization of new technologies, but also a "psychological threshold" for consumers to accept new energy vehicles.

In the classic book "The Diffusion of Innovation", the American scholar Everett Rogers proposed an innovation diffusion model that divides the process of consumer acceptance of new technologies into five stages.

The first stage is that a very small number of "innovators" take the plunge; the second stage is that a small number of "early adopters" go to the early adopters; the third stage is that the "early masses" follow the trend; the fourth stage is that the relatively conservative "late masses" finally take action; the fifth stage is that the "laggards" who lag behind the mass consumer group follow.

The penetration rate of 50% means that the acceptance of new energy vehicles by Chinese consumers is crossing the third stage, which will attract a large number of consumers who have been waiting to enter the market.

Only when new technologies are recognized by large-scale consumer groups will they truly enter the "popularization period".

The consumption of new energy vehicles in our country is entering the "popularization period"

Of course, not all new technologies will be recognized and accepted by consumers, and many will "collapse in the middle". In Rogers’ innovation diffusion model, there is another important threshold called the "chasm", also known as the "valley of death". If it cannot be crossed, the promotion of new technologies can only be abandoned halfway and cannot be popularized.

This "valley of death" lies between the second and third stages of innovation diffusion, corresponding to about 16% of the consumer population.

New technologies may encounter the "valley of death" in the process of promotion

For new energy vehicles, the "Valley of Death" will appear when the penetration rate reaches about 16%. Our country’s new energy vehicles have successfully crossed the "Valley of Death", and the time node is August 2021.

New technologies may encounter the "valley of death" in the process of promotion

It is from 2021 that our country’s automobile plug-in technology has undergone a major upgrade, driving the sales of new energy vehicles into a rapid growth channel. Chinese brand plug-in hybrid models have launched a fatal blow to fuel vehicles.

Compared with fuel vehicles, plug-in hybrid models have stronger performance, lower fuel consumption, and lower cost of use, forming a "technical suppression" of fuel vehicles. As Ouyang Minggao, an academician of the Chinese Academy of Sciences, said, "Plug-in hybrid includes all the functions of fuel, plug-in, range extension, and pure electric, and is a veritable’all-round player ‘."

After Chinese brands slashed the price of plug-in models, the market share of joint venture fuel vehicles was quickly eroded.

The penetration rate of new energy vehicles has exceeded 50%, which means that mainstream consumer groups have accepted plug-in and electric new technologies, and green travel solutions have been widely praised. For new energy vehicles, consumers have turned from curiosity, doubts, wait-and-see to love and actual purchase.

The core reason why fuel vehicles are in trouble is that technological innovation has been stagnant for a long time, and product strength has been eclipsed. In more than a decade, there has been no substantial technological progress in internal combustion engines and gearboxes. The industry generally believes that fuel vehicle technology has entered the end of its life cycle, and the relevant R & D resources of major manufacturers are shrinking sharply.

The technical update of fuel vehicles has stalled

Not only that, fuel vehicles are also unable to cope with the intelligent wave that is sweeping the automotive industry, and electric vehicles have obvious advantages in terms of linear control, response speed, and control accuracy, making them a natural intelligent platform.

Richard Thaler, a Nobel laureate in economics, said: "Humans experience life through change." New energy vehicles continue to show people technological updates, becoming faster, more economical, and smarter. However, fuel vehicles remain unchanged. People’s interest in fuel vehicles is becoming less and less, and the decline of fuel vehicles is inevitable.

Comment | Some words have to be said about the incident of "China tourists stranded in Japanese airports"

  CCTV News:On the evening of January 24th, local time, Jetstar flight GK35 from Narita Airport in Tokyo, Japan to Pudong Airport in Shanghai was cancelled due to snowfall at its destination in Shanghai. Of the 180 passengers on the flight, 5 Japanese passengers left the airport by themselves, while the remaining 175 passengers from China were stranded in the boarding gate area of the airport.

  After the cancellation of the flight, Jetstar asked the passengers to leave the boarding area, take their luggage and solve the accommodation problems by themselves, but it didn’t explain in Chinese that the airport stipulated that the area would be closed after 11 pm, which led to the passengers in China not accepting the airline’s arrangement, and conflicts broke out, during which they even sang March of the Volunteers to protest. Until the Japanese Embassy intervened, China passengers stranded at the airport finally returned to Shanghai smoothly in the early morning of 26th.

  My ambassador to Japan restored the incident.

  Wang Jun, Counsellor and Consul General of the Consular Section of the China Embassy in Japan, said that the flight was scheduled to board at 10: 15 and take off at 10: 45 on the night of the incident, but before the passengers boarded the plane, they received a notice from the airline that the flight would be cancelled due to the weather in Shanghai, which caused passengers to panic. China’s embassy in Japan was informed of the news and immediately intervened overnight.

  "At about 12 o’clock at night (stranded passengers) called our mobile phone on duty, which was announced to the public. After learning about the situation, we urgently coordinated with the airport authorities and airlines, and learned that the boarding gate where (stranded passengers) are located will be closed at 23 o’clock, and the boarding gate is a temporary area outside the customs. These passengers are afraid of the trouble of entering the customs the next day after exiting, or if the weather in Shanghai is not good, they may not be able to board the plane the next day, and they have no bottom in mind. Later, we coordinated on both sides. Some tourists thought it was irresistible weather and went to the hotel to rest. Some went to the area where the airport could rest, but some tourists were near the boarding gate. "

  It is reported that in the early morning of 25th, a China passenger tried to go to the vending machine on the second floor of the departure area to buy food, but was stopped by the airline staff, which caused other passengers’ dissatisfaction. He had a verbal dispute with the two staff members present, and then it developed into a physical conflict. After receiving the alarm, the Japanese police came to the scene to deal with it. Some passengers on the scene asked to send a Chinese interpreter to cooperate with the police investigation, but the police ignored it and took one of the China tourists away. The scene was in chaos.

  Regarding the situation at that time, Counselor Wang Jun introduced that the boarding gate area was not open to the public after 23: 00, and a special area was set aside under the coordination of all parties. Everyone could rest at the boarding gate, but they could not walk around. At that time, the electricity and heating in this area were deliberately turned on normally. There is no corresponding logistics facilities in this temporary area. After a long time, tourists may go to other areas because of hunger or other circumstances. At that time, the airline and the airport authorities agreed that these tourists could stay here temporarily, but they could not expand the area to walk around. Due to poor communication in language and other aspects, tourists were more excited, and then the two sides developed into physical conflicts.

  After urgent negotiations and repeated coordination by the embassy, the airline promised to treat the stranded passengers properly, pay compensation for meals and arrange the next flight to transport passengers. After efforts, the stranded passengers successfully returned to Shanghai in the early morning of the 26th. At the same time, the Japanese Embassy in China also sent personnel to visit China tourists who were taken away by the police for investigation, demanding that the police handle them fairly according to law and effectively protect the legitimate rights and interests of the parties concerned.

  "We went to visit him with a lawyer, hoping to provide more help within the scope of the law. We made representations to the police, demanding that they be treated humanely, including fair and just treatment, and try their best to safeguard his legitimate rights and interests. The China tourists who were taken away for investigation have no problems in their physical condition and mental state. The lawyer has been communicating with him and is currently in the process of legal procedures. "

  Counselor Wang Jun said that the Japanese Embassy in will continue to pay attention to the follow-up progress of the incident, and at the same time remind citizens who travel abroad to treat emergencies rationally and avoid excessive rights protection or involvement in unnecessary legal disputes. I hope tourists will be more rational and seek help from the embassy. The Embassy of China in Japan will try its best to express tourists’ demands to all parties and try its best to help everyone within the legal framework.

  Both airlines and passengers are responsible.

  Many Japanese media also reported the incident on 26th, and used words such as "commotion" and "China atrocities". Most Japanese netizens were critical of the behavior of China passengers.

  On the same day, Jetstar’s head of public relations admitted in an interview that at first, only Japanese-and English-speaking staff were sent to guide passengers to leave the boarding gate, but China passengers refused to leave. Later, I sent a staff who can speak Chinese, but I don’t know the specific arrival time. The source said that the company’s regulations do not provide any services because of the cancellation of flights due to weather and other reasons. When customers purchase tickets, they have clicked to agree with the relevant regulations, but some customers may not have carefully read the above regulations. He also denied the rumors about "treating Japanese passengers differently from China passengers" on the Internet.

  For this matter, some netizens in China think that it is unwise to carry out excessive rights protection while knowing that it is a low-cost airline.

  Netizen "Exponential Power" believes that when buying cheap air tickets, we should still read the contract details clearly.

  Netizen "Numb_Madao" thinks that a penny is worth a penny.

  Some netizens also pointed out that even if airlines are not responsible for canceling flights due to bad weather, they should be responsible for the follow-up resettlement of passengers.

  The netizen "Long Er’s big face is really big" suggested that Jetstar Airlines would not have such a big conflict if it had sent Chinese-speaking staff to coordinate earlier.

  Netizen "Zhao Xiaojiu Mu Zi" believes that Jetstar should communicate with customers in a responsible manner even if it is not responsible for the accommodation expenses caused by the cancellation of the plane.

  A Shanghai passenger, who asked not to be named, believes that both sides are responsible for this matter. The passenger said in an interview: "I think both the airline and the tourists are responsible for the conflict. The airline did not send a Chinese commentator to explain the situation to the tourists at the first time, which led to misunderstanding; Secondly, some China tourists did not read the rules and regulations carefully after buying the cheap air tickets, which led to a lack of clear understanding of the services they could enjoy later. "

  Zhao Yan, Counsellor of the Consular Protection Center of the Ministry of Foreign Affairs of China, also talked about his own views. He said: "This is an ordinary dispute between passengers and airlines. In this specific situation, it is obviously inappropriate to solve the problem by singing the national anthem collectively, but it is easy to provoke national feelings and even intensify contradictions. Imagine if a group of Japanese tourists sang the Japanese national anthem at the Beijing airport because of a dispute with the airlines, ordinary people in China might feel uncomfortable. Don’t do to others what you don’t want. "

  Zhao Yan said that nearly 140 million China people leave the country every year, and it is normal to encounter some unexpected events for various reasons. The people of China need to be psychologically prepared for this and cannot rely on the government for everything. This is not the mentality of a mature big country citizen.

  To tell the truth, no one wants to change the itinerary due to force majeure during travel. Now that we have a problem, we should find a way to solve it instead of taking extreme measures in anger. It is conceivable that the airline failed to provide connecting service and did not provide accommodation and catering arrangements at the first time, which was really unacceptable at the moment.

  In fact, the carrier airline is Jetstar Airlines, a low-cost flight under Qantas. Passengers who have taken cheap flights know that not only meals have to be paid for, but even blankets on board have to be rented. Once the low-cost flights are grounded due to force majeure, no connecting service will be arranged, all of which are reflected in the exemption agreement signed with passengers in advance. This time, due to the sudden heavy snowfall in Shanghai, the flight could not fly normally, and the airline handled it according to the agreement. From the legal point of view, there is nothing to blame.

  However, in the incident, 175 passengers were reluctant to leave for a long time, causing the conflict to continue to escalate. Perhaps the airline lacks coping measures, and may not be able to communicate effectively with passengers, but it should not be a passenger in any case if it collides with the police or even causes injuries. The Chinese Embassy in China reminds Japanese citizens that "when purchasing air tickets, you should read the purchase agreement carefully, and treat it rationally in case of emergencies, so as to avoid over-safeguarding rights or getting involved in unnecessary legal disputes", which is a euphemism to remind our people that you don’t have to enjoy the transportation service if you buy a ticket, and you don’t have to send me to a place if you spend money. Abiding by rules and respecting contracts are the qualities that citizens in a society ruled by law should have.

  Of course, the media reports mostly use the term "175 passengers", and I believe that most of the passengers may remain rational, just hoping to get more detailed information. After the airline arranged accommodation, some passengers also chose to leave the scene. But in any case, the noise and irrational practices in such an incident are still regrettable. Especially in recent years, similar incidents are not uncommon. In the minds of some Chinese people, the idea of "solving a small problem, making a big problem, and not solving it" has become a stereotype. And airlines and airports often make peace in extreme events, which makes this impression confirmed again and again. This makes people feel quite sorry and helpless.

  However, please note that under certain circumstances, if every Chinese can respect the contract and abide by the rules, it may be better to show the prosperity of the motherland.

  Wen Yi CCTV Review Special Contributor Wang Jian

Outdoor equipment sells well when it comes to spring outing again.

Spring in March is a good time to carry out outdoor sports. More and more people buy outdoor equipment on websites and shops. A few days ago, the reporter visited several outdoor products stores in Beijing and found that outdoor products such as tents, bicycles and jackets have been placed in conspicuous positions, attracting many consumers to stop for consultation.

"The weather is warm, and I plan to go camping with my family in the suburbs to enjoy flowers. I found that there are more and more’ lightweight’ equipment when I did my homework online. This time I came here to have a look." Wang Jingjing, who is shopping with her children, said.

"Since the beginning of March, there have been more people coming to the store to learn about outdoor equipment. There are more people who know about camping equipment and cycling equipment, and lightweight equipment is more popular." A salesperson of an outdoor products franchise store in South Fourth Ring Road in Beijing told reporters.

The White Paper on Outdoor Industry Trends of Taobao Tmall Sports in Spring and Summer of 2024 (hereinafter referred to as "White Paper") released by Tmall recently shows that cycling, water sports and hiking are consumers’ first choices for outdoor sports in spring and summer. Since the beginning of this year, the turnover of bicycle accessories in Tmall has increased by 70% year-on-year, and the number of transactions has increased by over 50% year-on-year. At the same time, Tmall’s vehicle transaction shows a trend of consumption upgrading, and the unit price of buying road vehicles is the highest among bicycle items. This also means that more and more cycling enthusiasts’ consumption choices are moving from entry-level to professional.

The White Paper also reveals three major trends of people in the outdoor sports industry in 2024-"younger people", "advanced consumption" and "diversified scenes". Through these three trends, we can see that under the conditions of policy guidance and market development, outdoor consumption shows great potential, and outdoor equipment continues to sell well, and the growth of sub-categories is strong, pushing the market to develop in a more diversified and professional direction.

It is worth mentioning that in recent years, women’s sports consumption has accounted for an increasing proportion of outdoor consumption. In the "Goddess Day" promotion activities of major e-commerce platforms in the past, sports equipment has become a new bright spot. During the promotion period of Women’s Day, the GMV (total merchandise transaction) of "yoga" related products increased by 14.95% year-on-year.

In recent years, many sports and outdoor brands have continuously expanded their product lines, and more and more yoga clothes have appeared in different outdoor sports scenes such as hiking, fitness and running.

What is worth buying? The relevant person in charge of the sports industry said in an interview: "In recent years, more and more brands have been deeply involved in market segments, and refined analysis and disassembly of different sports scenes and consumer circles have provided more and more suitable commodity choices, from technology to quality to cost performance, and won more consumers."

The person in charge believes that in recent years, young consumers have joined the outdoor circle. Compared with the advanced and breakthrough pursued by outdoor enthusiasts, the current outdoor new crowd is more pursuing the experience of the process. Therefore, in terms of relevant consumption choices, the focus of outdoor products has also changed from professional and all-round products in the past to products with more vitality and wider application scenarios. (From March 21st, China Sports Daily, 07 edition)

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Running for running and selling places at high prices … China Marathon has encountered a new test.

  BEIJING, Beijing, September 20 (Reporter Wang Muqing) On the morning of the 17th, the Beijing Marathon completed its 37th consecutive year of firing. As a road race with the largest scale and influence in China, this year, North Malaysia attracted over 100,000 people to sign up, and finally 30,000 contestants were determined by drawing lots. An industry insider who is deeply involved in road running admits that the Beijing Marathon is like a mirror, and it also reflects the marathon culture that has just started in China, and "copying the number cloth" is just a microcosm.

  Controversy: It started with a "high-profile" photo.

  The event of "copying number cloth" in Beijing Marathon began with a set of photos posted on the online running forum. In the picture, many players wear the same number cloth to "run". Among them, three male players even took a group photo wearing D0198 number cloth at the same time, and publicly posted it online. According to careful netizen statistics, at least five different players wore D0198 numbers and appeared on the track in North Malaysia this year.

  After the incident was exposed, the media immediately followed up. Some media quoted the staff of the organizing Committee as saying: "We have collected more numbers than these two (people). But whose number cloth is this, and he just made one at random? Or did someone else transfer the forged one? It’s not easy to get it, and it’s hard to say for the time being. "

  It is reported that the Beijing Marathon Organizing Committee attaches great importance to this incident and will issue a statement in the near future. Through in-depth communication with many marathon organizers, the reporter learned that "running" actually happens from time to time in major marathons all over the world, but high-profile "photographing" is really incredible.

  Netizens found that at least five runners wore D0198 number cloth in the race, with screenshots of the network. Image source: Beijing News

  Insiders tell the truth: extreme disgust, threatening the quality of the competition.

  Wen Fenglin, the editor-in-chief of Ali Sports and the person in charge of the running project, is a veteran runner. When talking about this matter, he bluntly resented and disliked "running instead of running" and "running": "Every contestant buys a ticket to enter the stadium, which is a matter of course. However, unconventional means cannot be used because of the scarcity of places. "

  Like everyone else, Wen Fenglin was very surprised by the high-profile photo of the "runner" under Zhengyangmen: "Maybe at that moment, they have forgotten that the number cloth is ‘ Copy ’ Yes, behind this mentality, it reflects the lack of awe in marathon and running, and it seems very ignorant. "

  Wen Fenglin’s statement represents the voice of almost all legal runners. The "runners" enjoyed the supplies of the event in vain, which added many potential threats to the event. Once in a marathon, a runner fainted in the middle, and the organizing Committee accidentally found that the blood type of the fainted person did not match the blood type of the applicant during the first aid. Obviously, this is a "substitute run" incident.

  Song Hongfei, vice president of Zhimei Sports, a well-known domestic road running company that holds more than 30 races every year, thinks: "‘ Run ’ It is unfair to the contestants who spend money, it is a kind of theft and should be despised. This practice of taking advantage of small profits is actually ignoring the rules. They will interfere with the normal registration of the competition. After the competition, they will take the contestants’ bags and medals, which will have a great impact on the quality of the competition. "

  Deep-seated reason: the lack of marathon culture

  In 2016, China Athletics Association registered 328 road races. It is conservatively estimated that this number will increase to 500 in 2017. Aside from the "number cloth" incident, after many marathon events, the leftover supplies on the track, the garbage in the flower beds next to the track, together with the "marathon fever" trend, deserve everyone’s deep thinking.

  "Running too many marathons, I have to say that some contestants lack respect for this sport. They hold this or that purpose, or simply to vent, or just to be unscrupulous, too utilitarian. " Wen Fenglin told reporters.

  Song Hongfei said frankly that although such things as transferring places and copying numbers have occurred in major competitions around the world, there are many similar incidents in China. A person from the North Malaysia Organizing Committee admitted to the reporter that they used many methods before the game, including making anti-counterfeiting number cloth and other high-tech means to intervene, but there was still an embarrassing scene.

  In this regard, an insider who did not want to be named said: "Behind similar phenomena is the lack of marathon culture. The China Marathon is very hot, but the marathon culture is very cold. "

  Regarding the marathon culture, Song Hongfei shared his thoughts from the perspective of the organizer: "We feel that the competition management of the Tokyo Marathon is full of humanity, but I also know that many details can not be completely solved by several trainings before the competition, which also requires the improvement of the cultural system and cultivation system."

  Future: Can domestic events start the linkage mechanism?

  Before the start of the race in Beima this year, a qualification originally valued at 200 yuan had been fired to 2,000 yuan on the online second-hand trading platform, which was obviously against the regulations. The popular Beijing Marathon is the benchmark event of China Road Running. It is conceivable that with more and more events focusing on brand building, the problems encountered by Beima this year are likely to become unavoidable topics for other road running events in the future.

  Song Hongfei believes that if all the events are linked together, more powerful preventive measures can be formed: "I hope all the events will unite and make a unified blacklist. We are willing to work with other organizing committees to punish those who exploit loopholes, ignore the rules and pose great risks to the running of the competition, so that players who violate the rules are not eligible to participate. We must not only condemn, but also punish. "

  "Let the people who violate the rules be jealous and let those who abide by the rules be guaranteed. This is the basic thinking of running the competition." He told reporters.

  If we explore a deeper level, behind the violation of the rules and above the level of marathon culture, there are "running knowledge" and "running etiquette", such as scientific training and avoiding injuries, such as not running barefoot and not grabbing water and drinks with others on the track.

  In the next few weekends, dozens of road races will be fired in cities all over the country. Under the background that the "marathon fever" drives the vigorous development of China sports industry, the quality of running the races will also become the top priority of the industry.