标签： 西安夜生活

Editor’s Note: This article is a report entitled "Standardized Training of Residents and Cultivation of Humanistic Literacy" given by Academician Wang Chen of China Academy of Engineering at the 2016 Summit Forum on Standardized Training of Residents.

At this stage, everyone is emphasizing that humanistic quality is indispensable for the growth of doctors. Apart from medical technology, what can doctors bring to patients, what are the ways for doctors to care for patients, and what patients can get from doctors? These are important issues worthy of our consideration.

1. The characteristics of medicine: science, but also human science.

Xunzi said: "fire and water are alive without life, plants are alive without knowledge, and animals are knowledgeable without meaning;" People are angry, alive, knowledgeable, and righteous, so it is the most expensive in the world. "It shows that as a person, treating people requires thinking and kindness. As a doctor, it is even more necessary to know the humanities and be full of affection in practicing medicine. In addition to the scientific and technological relationship, the humanistic relationship is extremely important in the doctor-patient relationship. Patients need to get spiritual feelings from doctors, and doctors also need to take care of patients with humanistic care, so that their body and mind tend to be "well-being". Medicine is a science, and at the same time, it should be noted that medicine is a human study. When doctors treat diseases, there are many other factors that can affect patients’ feelings, diseases and health besides scientific and technological means. Doctors in any era should know that science and technology, which is regarded as very high-end in the present age, will be superficial and ridiculous in the future. What patients can get from doctors in this life and in this life is not only relatively "high-end" technology, but also the relief and philosophy that may be obtained from doctors. Therefore, doctors must not only pay attention to technical problems. Medicine was born in the ignorance period when human science and technology were not developed. At that time, the medical model was "deism medical model". The so-called "homology of medicine and witchcraft" refers to the fact that doctors mainly influenced patients mentally to alleviate their pain in the absence of technical means.

2. The importance of humanistic education: teaching doctors to pay attention to people, not just technology.

As we know, modern medical education is divided into three stages: college medical education, post-graduation medical education (including standardized training for residents and specialists) and continuing medical education. In China’s current medical education system, science and technology education runs through, such as anatomy, pathology, pharmacology, microbiology and so on. According to the proportion of humanities courses in China medical colleges published by the Ministry of Education, China (7.54%) is far lower than that in Europe and America (20%~26%). In the clinical education stage, which needs to pay more attention to medical humanities, the humanities course is only 5%. In this way, the doctors we train are more concerned with technology, while others are concerned with the care of people. To be a good doctor, a doctor’s humanistic quality is very important, and its formation should run through all stages of medical education. As mentioned above, the cultivation of China doctors’ humanistic quality is obviously lacking in the stage of receiving college education, which needs to be reformed in the future. At present, can we make up for it in the post-graduation medical education, first of all in the standardized training stage of residents? Obviously, this is a feasible way, the goal of our efforts and the theme we are talking about today.

3. Humanities mainly include literature, history, philosophy, religion and art.

ACGME, the authoritative organization of international post-graduate medical education, puts forward that doctors must have six core competencies, namely, medical knowledge, patient care, interpersonal communication and communication skills, professionalism, practice-based learning and improvement, and practice based on professional system. This includes a lot of content related to humanistic quality. All medical societies, medical education societies and medical industry associations in the world, without exception, emphasize humanistic education in medicine and humanistic quality of doctors.

The so-called humanity, that is, humanity and education, is human spiritual culture. Humanism refers to all disciplines (philosophy, art, language, religion, etc.) and knowledge that explore human emotions, morality, reason and behavior through observation, recording, analysis and rational criticism, accumulate and innovate human thoughts, and guide human behavior, or it is called humanities. China’s traditional humanistic concept refers to various attributes of human beings: "Astronomy is the principle of heaven; Humanities, the way of people is also. " "Humanism, the order of humanity, and the view of humanity to educate the world". Humanities contains many aspects, among which "literature, history and philosophy" is its basic field.

Literature can have a great influence on life. People’s direct experience is limited, and literature can expand their careers, increase their knowledge, comprehend, guide and even change their lives. Be sure to read some literary works and novels. Leave some time for literature and don’t spend a lot of time watching TV series, that’s after retirement. Whether you have read classic literary works, whether you have reading experience and habits, your ideological realm is different.

History carries human experience and experience. "Take history as a mirror and learn from it" and "Historical experience is worth noting". Only those who know history can understand the laws of human beings and human society. As a doctor, no matter from general history or medical history, we will think and learn from the laws of society, disease, medical development and medical treatment, which will make our thoughts more insightful and enlightened. Every disease has its natural course, and most diseases are self-limited and can be "cured" by time. Doctors should master the measure and opportunity of intervention, weigh the role and effect of this intervention, and apply it in a timely and appropriate manner, but not abuse it. You should know that time is the greatest doctor.

About philosophy. Science and medicine can’t know everything, and the so-called mastery of scientific laws is always relative. Science also needs to be guided by it. As mentioned above, today’s "high-tech" will be very crude and ridiculous to future generations, and it is impossible for "contemporary people" to fully understand the laws of nature. But contemporary patients have hope for doctors, who must give him spiritual and physical comfort. Even if the current explanation of the law of disease is not clear, patients must be given a general explanation that represents the general law. At this time, philosophy will come into play. Russell thinks, "Philosophy is something between theology and science. Like theology, it contains human thinking about things that are still uncertain by science; But like science, it appeals to human reason rather than authority. No man’s land between theology and science is philosophy. " In my opinion, philosophy is the overall grasp of the great laws by human beings in the case of "ignorance", and "knowing without knowing"-we don’t know the details, but we can roughly know the general trend and "potential" of things based on limited events, personal practice and ideological speculation, and we can fake it into theory, that is, philosophy. Chinese medicine has grasped this point and formed its theoretical system. The theory of Yin-Yang and Five Elements originated from China’s simple materialistic dialectical philosophy in ancient times, which paid attention to the holistic view in understanding and followed the dialectical theory in treatment. This can not be understood as superficial, but just the way of human wisdom. When science and medicine can’t exhaust the laws of disease and life (-remember, never),Philosophical thinking and grasping are needed to explore the laws of life and health. The ancients said, "it is difficult to cure without knowing the easy." We say, "Know what you don’t know".

As for religion, it has a deep connection with medicine since ancient times. The formation and development of TCM ethics are deeply influenced by Confucianism, Taoism, Buddhism and other philosophical and religious thoughts. Not only believers, but also ordinary people often have psychological effects related to religion in the process of seeking medical treatment. Religious factors in medical practice are a kind of psychological support and prayer for patients when medicine can’t fully grasp, explain and predict their illness. Religion may effectively produce effects, first of all, psychological effects, and then may produce behavioral and physiological effects caused by psychology. The phenomenon and mechanism are far from clear in contemporary medicine. As for doctors, they should convey a philosophical attitude towards life to patients and their families in the process of practicing medicine. Whether the philosophical attitude towards life can run through medical practice and communication, the final result is different, which is also an important embodiment of the different realm of doctors.

Art is an organic component of humanities. Human beings have many indescribable and illogical feelings, which need to be expressed by art to "understand". Doctors should at least be interested in music, painting, photography, drama, film and television, and feel something. This is very important for forming a doctor’s elegant and noble mood and inspiring thinking.

4. The medical profession should strengthen humanities education, and the resident training stage is particularly important.

There are many ways of humanistic education since ancient times. Plato’s humanistic "seven arts" and pre-Qin "six arts" education are mostly humanistic teaching contents. The main purpose of standardized training for residents is to improve doctors’ clinical skills and practical ability, among which humanistic quality is indispensable. Under the situation that humanistic education and social-psychological-biomedical model are obviously insufficient in the current medical education system of colleges and universities in China, it is very important to strengthen it at the resident stage: to truly and firmly establish the concept of cultivating medical humanistic quality; Building a team of high-grade humanities course teachers; Establish a security system and form a long-term mechanism; Standardized, vivid and flexible training content and assessment; Implement humanistic quality training in every specific work (curriculum, teacher allocation, teaching methods, evaluation paths, etc.).

5. "Medical praise and medical prosperity" should become the basic medical ethics and rules.

At present, there is a big problem in the humanistic quality of doctors in China that doctors don’t respect each other enough. There is a saying in the Buddhist world: "Monks praise monks and Buddhism thrives." If monks say no to each other, no one will respect and believe in Buddhism. There is a problem in China’s medical field that should be awakened, and even awakened, that is, some doctors often use other doctors’ criticisms to raise themselves and show "cleverness". It should be noted that doctors’ wisdom is not gained by belittling other doctors. This lack of respect among peers, which has a certain universality in the industry, has caused great harm to the medical profession. Sadly, the industry still seems to be at a loss about this and still "enjoys it". Nowadays, the phenomenon of "shopping around" for medical treatment in society and the phenomenon of mutual suspicion between doctors and patients are all related to this. Doctors should sincerely respect and maintain each other. When your opinion is different from that of other doctors, it is not necessarily that you are right, but that you think you are right and wrong. Even if you are right, you should know that no doctor wants to treat the disease badly, and that doctor’s subjective wish is to help the patient. Saying that other doctors are wrong will not help patients to treat, but will only worsen the already unbearable doctor-patient relationship, increase the difficulty of getting along with doctors and patients, and worsen the practice environment in which they are also located. Remember, "medicine praises medicine, medicine prospers", and if "medicine despises medicine, medicine declines". Kindly maintaining fellow workers is the basic professional ethics, medical ethics and professional rules.

6. Please correct some viewpoints about medical humanities.

·The essence of medical treatment is "care", not "service". Care and service are completely different in connotation and realm.

·Doctors should have a wide range of hobbies, including music, photography, travel, sports, and appreciation of the beauty of the human body, so as to form literacy.

·Among the three magic weapons (medicine, knife and instrument, language) for doctors to treat diseases, language and the humanistic care it represents always account for more than 50%. This is the case in the past, present and future.

·It is inaccurate to say that the doctor-patient relationship is a friend relationship. The relationship between doctors and patients is not reciprocal, but doctors give and patients receive care. There is a master-slave relationship between doctors and patients, so doctors should take the initiative and form guidance, so as to take good care of patients.

·The humanistic quality of doctors should be higher than or at least equal to that of patients, so as to form a good doctor-patient relationship. When the humanistic quality of doctors is lower than that of patients, it will form a difficult situation to face. The high quality of doctors is the key to form a good doctor-patient relationship.　

　　The "smoke-free" propagandist of Zhaoxia Primary School in Hefei City, Anhui Province made a smoking cessation propaganda sign and used the school time to carry out smoke-free propaganda at the school gate. Xinhua News Agency reporter Liu Junxi photo

　　Smoking is not allowed to "leave a hole"

　　Only when smoking is 100% forbidden in indoor public places can the public be protected from the harm of second-hand smoke. Without the support of legislation, the rights of non-smokers will not be protected.

　　Wang Huarun, a 54-year-old Beijinger, has been smoking for 30 years. He smokes two or three packs a day, and he has quit several times intermittently, but he has not succeeded. Later, when he was diagnosed with high blood pressure, he made up his mind to quit smoking. He tried smoking patches, smoking cessation sprays and electronic cigarettes, but none of them worked.

　　In February of this year, he took his old father who had smoked for more than 70 years to participate in the first winter camp to quit smoking in Beijing. Up to now, neither father nor son has touched a cigarette.

　　Known as "the most strictly controlled smoking order in history", the Beijing Smoking Control Ordinance has been implemented for one year. According to the survey data, the number of smokers in indoor public places has dropped from 11.3% to 3.8%, the phenomenon of smoking in restaurants has dropped from 40.3% to 14.8%, and the public’s satisfaction with tobacco control has increased from 42.26% to 81.3%.

　　Wang Chunhui, a "Youth Movement without Tobacco", was eating in a restaurant and smelled the choking smoke. She found two ladies smoking. Wang Chunhui immediately called the waiter and said that someone was smoking. The waiter went over to dissuade him, and the smoker took the initiative to put out the cigarette. Wang Chunhui said that without the support of legislation, the rights of non-smokers would not be protected.

　　On September 13th, the "Amendment to the Regulations on Controlling Smoking in Public Places in Shanghai (Draft)" was reviewed for the second time, and supplementary provisions were made to the draft, "Smoking is prohibited in indoor public places, indoor workplaces and public transport. Except for indoor smoking rooms set up according to the requirements due to the special needs of production, operation and management or smoking behaviors that need to occur on specific occasions. " Wu Yiqun, deputy director of the New Exploration Health Development Research Center, said that this regulation cannot effectively protect people from the harm of second-hand smoke, and it will increase the difficulty and burden of law enforcement, which makes it difficult to achieve the legislative purpose of this round of law revision to effectively protect people’s health. She suggested that the provisions on "exceptional circumstances" in the clause should be deleted, and the provisions in the original "draft" should be adhered to, and smoking should be completely banned in indoor public places, indoor workplaces and public transport.

　　Jiang Yuan, deputy director of the Tobacco Control Office of China CDC, is the Chinese chief scientist of the international tobacco control policy evaluation project. The project evidence shows that in 2007— In 2015, more than 90% smokers in Shanghai supported smoking bans in restaurants and other indoor public spaces. In April this year, the survey report of Shanghai Statistics Bureau showed that more than 90% of the citizens supported the revision of the law and agreed to ban smoking in indoor public places.

　　Jiang Yuan said that Ireland was the first country to legislate for a bar without tobacco and alcohol. Before the law came into effect, the average support rate of smokers for the law was only 12%, and after the law came into effect two years later, the support rate rose to 61%.

　　In 2006, the WHO Framework Convention on Tobacco Control came into effect in China, and it has been 10 years since then. According to the promise, China should have completely smoke-free indoor public places five years ago, and banned all tobacco advertising, promotion and sponsorship. However, the Regulations on Controlling Smoking in Public Places has not yet been promulgated. The 2015 China Adult Tobacco Survey Report shows that there are 316 million adult smokers (over 18 years old) in China, the smoking rate has not changed, and the number of smokers has increased by 15 million.

　　"Setting up a smoking area in a restaurant is like setting up a urine area in a swimming pool." Xu Guihua, former executive vice president of China Tobacco Control Association, said that only when smoking is 100% banned in indoor public places can the public be protected from the harm of second-hand smoke. The key to reducing secondhand smoke exposure is to completely ban smoking in public places. Smoking is prohibited in public places, and smoking areas should not be set up in airports, restaurants, bars and other public places.

　　Xu Guihua said that the ban on smoking in public places has been written into the "Thirteenth Five-Year Plan" and there is already a timetable and road map. A healthy China must be a smoke-free China.

　　It is difficult to "change face" in cigarette case warning

　　Cigarette case warning is like a stone mill in the workshop, push and move; Do not push, do not move; After pushing for a long time, I still circled in the same place.

　　Recently, Ms. Wang went to Thailand. She is a bit heavy smoker, so she ran out of cigarettes and had to buy them locally. To her surprise, even China cigarettes are printed with skeletons, black lungs and rotten teeth, which makes her sick and unable to smoke. Outside the shop, she tore up the cigarette case. Back in China, she quickly bought a cigarette. There was no warning picture on the cigarette case, which looked much more comfortable.

　　On October 1st this year, the Provisions on Cigarette Packaging Labeling in People’s Republic of China (PRC) (2015 edition) will be formally implemented. China’s cigarettes were changed three times, but the internationally accepted warning pictures still did not appear on the cigarette case.

　　Ms. Wang remembers that there was a warning on the side of the cigarette case in the past: "Smoking is harmful to health". The font was small and it looked laborious. In the 2007 edition of the Regulations, "Smoking is harmful to health" changed from the side of the cigarette case to the front. The font height of warning words should not be less than 2 mm, and the back is English warning words that most people can’t understand, accounting for about 30% of the area. In 2011, the "Regulations" was adjusted again, and the English warning words were cancelled. Although the font size of Chinese warning words was increased to 4 mm, it was much smaller than the font marked with low tar milligrams. In the 2015 edition of the Regulations, the area of warnings increased to 35%, and the words "our company tips" were added. The added warnings were "discouraging young people from smoking and prohibiting primary and secondary school students from smoking".

　　In the past eight years, cigarette packs have changed their faces. In China, only written warnings are used in cigarette packs. The font height of warnings has been increased from not less than 2 mm to not less than 4.5 mm, the area of health warnings has only increased from 30% to 35%, and two groups of warnings have been increased to three groups. Some people say that cigarette case warning is like a stone mill in a workshop, pushing and moving; Do not push, do not move; After pushing for a long time, I still circled in the same place.

　　Wu Yiqun said that although this regulation seems to have changed a little, there is still a big gap with the requirements of the Framework Convention on Tobacco Control, and there is no substantial change. No information about specific diseases caused by smoking can be seen, and the effect of effectively warning tobacco hazards and reducing tobacco use can not be achieved.

　　According to the data survey published by WHO in 2014, "Evaluation and Policy Suggestions on the Health Warning Effect of Cigarette Cases in China", judging from the effectiveness indicators of health warning on cigarette cases used in 20 countries, the effect of health warning in China is very weak.

　　As of December 2015, 85 countries and regions have adopted graphic warning packaging measures, covering more than half of the world’s population, of which more than 60 countries and regions have graphic warning areas greater than 50%. At present, Nepal’s health warning area is the largest in the world, and the graphic warning area accounts for 90% of the front and back of the package. The graphic area of Thailand, India, Australia, Uruguay, Brunei and Canada is over 75%. Since 2012, plain packaging has been implemented in Australia, that is, only large graphic warnings are used on the packaging, and the unique colors, logos, fonts and brand design elements of tobacco companies are prohibited on the packaging. According to the statistics of WHO, the number of countries implementing plain packaging will increase to 30 by 2018. At present, the countries that implement plain packaging are Australia, Ireland, Britain and France.

　　"I want to tell you, because I love you", which is the theme of the activity "Warning the cigarette case in the picture". Wu Yiqun said that a picture is worth a thousand words. Graphic warning can clearly and clearly convey the health risks of using tobacco to the public, and the public with low education level can also understand the dangers of smoking. If cigarettes are printed with real and shocking graphic warnings, it can not only warn people, but also help to change the social custom of taking tobacco products as gifts.

　　The more cigarettes are sold, the cheaper they are.

　　The tax contribution of tobacco industry is far from enough to make up for the cost of the whole society. If effective measures are not taken, the disease burden caused by tobacco hazards will show a "blowout".

　　Liu Qinglin, 35, works in a state-owned enterprise and has been smoking since he went to college. For more than 10 years, the cigarettes he smokes have risen from 10 yuan to 12 yuan, which is negligible for him.

　　China Statistical Yearbook 2000— According to the data in 2014, the retail price index of food doubled, wine increased by 38%, beverages increased by 18%, and cigarettes only increased by 4.6%. Jiang Yuan said that considering both the cigarette price and the increase rate of personal income, it was found that the cigarette price in 2014 was half cheaper than that in 2000, and smokers could afford cigarettes more than other consumption.

　　China’s cigarettes are cheap, and the important reason lies in the low tobacco tax. Hu Dewei, a professor at the Institute of Public Health of the University of California, USA, said that WHO suggested that 70% of the retail prices of countries should be tobacco tax, while the tobacco consumption tax rate in China is only 56%.

　　Take France as an example. In 2004, the price of a pack of 20 cigarettes was 5 euros (about RMB 35 yuan), which rose to 6.8 euros in 2014. Of the 6.8 euros, the consumption tax was 4.3 euros, the value-added tax was 1.1 euros, and the tax rate was 80%.

　　WHO’s 2015 global tobacco epidemic report shows that since 2012, a total of 106 countries and regions have raised the level of tobacco consumption tax. South Korea raised cigarette tax and price in January 2015, which is one of the countries with the largest increase in tax and price recently. The average price of cigarettes per box rose from 2,500 won to 4,500 won.

　　Jiang Yuan said that if we follow the WHO’s effective tobacco control strategy of "increasing tobacco taxes and prices", it will not only reduce fiscal revenue, but will increase fiscal revenue. According to statistics, in May 2015, the retail price of tobacco in China increased by 10%. From the implementation effect in one year alone, the tobacco consumption has decreased by 2.36%, and the fiscal revenue has increased by 91.9 billion yuan, thus reducing tobacco consumption, reducing tobacco harm and increasing fiscal revenue.

　　Compared with the social harm caused by tobacco, the tax contribution of tobacco industry is far from enough to make up for the cost of the whole society. Smoking and tobacco smoke have a serious impact on citizens’ health, which has become a major challenge for public health in China. According to statistics, nearly 1 million people die of smoking-related diseases every year in China. Among them, there were 733,000 new cases of lung cancer closely related to smoking in 2015, and as many as 610,000 patients died of lung cancer.

　　Zhi Xiuyi, a professor from Beijing xuanwu hospital, said that among the clinically diagnosed lung cancer patients in China, more than 70% were advanced lung cancer, and they lost the opportunity of surgical treatment. The average cost of treatment for patients with advanced lung cancer exceeds 110,000 yuan, and the high medical expenses cause poverty due to illness. If effective measures are not taken, the disease burden caused by tobacco hazards in China will show a "blowout".

　　Xu Guihua suggested that special funds should be allocated from tobacco industry profits and taxes to support tobacco control. She believes that the so-called tobacco marketing is "marketing death". China should legislate to prohibit the promotion and sponsorship of tobacco industry and speed up the process of tobacco control implementation. (Reporter Wang Junping)

　　■ Extended reading

　　Harmful substances in cigarettes enter the body, affecting the secretion of sex hormones, damaging the skin and even affecting fertility.

　　Female smoking is prone to premature aging.

　　Because of the special physiological structure, women’s smoking is much more harmful to their health than men’s. It mainly includes:

　　Cause menstrual disorders and dysmenorrhea: Nicotine in tobacco can reduce the secretion of female sex hormones, leading to menstrual disorders. Studies have shown that women who smoke more than one pack a day are twice as likely to have irregular menstruation as non-smoking women. In addition, smoking makes blood vessels contract, and the blood flow in endometrium decreases, resulting in dysmenorrhea and spasm.

　　Can cause premature aging: when smoking, a large number of harmful substances will enter the body, which will damage the skin. Women who smoke tend to have dry, rough skin, low elasticity, many wrinkles, gaunt face and gray color. In particular, the wrinkles at the corners of the eyes, upper and lower lips and corners of the mouth have increased significantly, and the appearance is older than the actual age.

　　Decline in fertility: Nicotine in cigarettes will affect fertilization and implantation of eggs, thus affecting female fertility. Studies have shown that the chances of female smokers suffering from infertility are 2.7 times higher than those of non-smokers If both couples smoke, the possibility of infertility is 5.3 times higher than that of non-smoking couples. In addition, women who smoke are more likely to have miscarriage, premature delivery or ectopic pregnancy.

　　It can harm offspring: the deformity rate of babies delivered by smoking women is 2-mdash higher than that of non-smoking women; 3 times, of which the risk of leukemia is twice as high. In addition, the incidence of anencephaly and dementia has also increased significantly. Among the children born to women who smoke, the rate of mentally retarded and mentally ill is also relatively high.

　　Susceptible to cardiovascular disease: 1-mdash daily; Women who smoke four cigarettes are more than twice as likely to have a stroke as women who don’t smoke, and those who smoke more than five cigarettes are more than five times as likely. It is worth mentioning that if smoking women take oral contraceptives at the same time, they are 10 times more likely to suffer from coronary heart disease than non-smoking women.

　　Susceptible to cancer: The risk of lung cancer, breast cancer, cervical cancer and ovarian cancer in smokers is 5.5 times, 40%, 14 times and 28 times higher than those in non-smokers, respectively.

　　(Reporter Shen Shaotie finishing)

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(Text/Xie Hongjuan Editor/Ma Yuanyuan) On November 9, 2023 Oriental Beauty Valley International Cosmetics Conference was officially opened. The "Blue Book of Oriental Beauty Valley 2023" (hereinafter referred to as "Blue Book") released at the conference showed that the beauty market entered the raw material bonus period. Most consumers say that China people have a long history of studying herbal raw materials. Compared with other chemical raw materials, herbal raw materials are safer and more suitable for China people’s physique. They can also help farmers help the poor and help the local economy.

Specifically, among herbal raw materials, beauty products containing China-specific ingredients such as Ganoderma lucidum, ginseng, brown algae, and simethine are on the rise.

Take the essence of the small purple bottle of Nature Hall, which has been selling hot recently, as an example. The simethine contained in this product comes from the third class in the world, and grows in the environment with high altitude of 3,355 meters, extremely cold and low oxygen content. It was selected and developed by Galand Group from more than 500 kinds of yeasts after nearly 10 years, and it has magical effects in repairing aging, promoting collagen synthesis and improving dullness.

In order to catch up with the bonus period of raw materials, the China Special Cosmetic Raw Materials Base Alliance of Oriental Beauty Valley was born at the right time, which was unveiled by Chen Jie, Vice Mayor of Shanghai Municipal People’s Government.

It is reported that the alliance was jointly initiated by China Fragrance, Flavor and Cosmetics Industry Association and Oriental Beauty Valley, and jointly established with China characteristic plant raw material planting bases in Yunnan, Anhui, Shandong, Ningxia, Gansu, Sichuan, Xinjiang, Guangxi and other places. Through raw material innovation and Industry-University-Research empowerment, the problems of low technical added value and weak market competitiveness of domestic raw materials were solved. In the future, quality standards related to China’s characteristic plant raw materials will be formulated, and the substitution process of domestic raw materials will be greatly accelerated with "Oriental Meigu Raw Materials" as a booster.

According to public information, Oriental Beauty Valley is known as "the capital of cosmetics industry in China", and at present, it has gathered more than one third of cosmetics enterprises in Shanghai, with an industrial scale of nearly 100 billion yuan, and the total brand value of "Oriental Beauty Valley" has reached 33.878 billion yuan. As one of the international events with the highest specifications and the strongest lineup in the global cosmetics industry, Oriental Beauty Valley International Cosmetics Conference has been successfully held for five times so far.

It should be pointed out that the beauty industry naturally has the ESG characteristics of low pollution, low energy consumption, re-marketing and re-research. With the concept of sustainable consumption taking root in China, Oriental Beauty Valley, together with L ‘Oré al, Shiseido, Estee Lauder, WWD, Galand, Jahwa and many other domestic and foreign cosmetics companies, issued the ESG Joint Proposal of Oriental Beauty Valley, advocating that all enterprises in the cosmetics industry should build together with goals, strategies, plans and effects. Pay attention to environmental protection, be the propagator of ESG concept in fashion industry, fulfill social responsibility, fulfill ESG concept, strengthen corporate governance and be the promoter of ESG concept.

According to the blue book, after the downturn in 2022, the cosmetics market ushered in a new round of rapid growth in 2023. Consumer demand for cosmetics continues to climb. In the first half of this year, the cosmetics industry achieved a year-on-year growth rate of 8.6%, with an average growth rate of 12% in the first three quarters. It is estimated that the total retail sales of cosmetics in the whole year will exceed 500 billion yuan. From the perspective of channel changes, Tmall has declined as the main position of cosmetics, while Tik Tok still maintains rapid growth.

From the breakdown of cosmetics, the market share of personal care products has increased, while the market share of perfume and cosmetics is basically the same. Market growth is mainly driven by the increase of unit price and the increase of single purchase volume. Capital tends to be cautious about investing in cosmetics track, but it still has high investment expectation and enthusiasm for technology and biological skin care track. Cosmetics have gradually entered the era of hard power competition, and technology brands have more say.

On the consumer side, the survey results show that consumers are willing to pay for products that can significantly improve their life quality and get higher happiness. Therefore, consumers tend to pay extra premium for high-quality products, among which post-80s and post-90s are the main consumer groups.

It is worth noting that due to the uncertain growth in the future, consumers have taken a more rigorous look at their own consumption needs, their consumption behavior has become more rational and objective, and the expenditure on impulse consumption is decreasing.

Behaviorally, consumers’ purchase intention is mostly caused by new functional demands or the exhaustion of old things, and the possibility of accidental purchase behavior is low. Before making a real consumption behavior, consumers also began to pay close attention to the practicality of products, compare prices, and make a strategy to determine whether there is a real purchase demand.

Li Xiang, senior director and chief business analyst of CBN, pointed out that at present, the domestic cosmetics industry is characterized by the rebound of market demand, obvious channel differentiation, and the rise of domestic brands’ "technology trend". The "self-satisfaction consumption era" has come, and the beauty raw materials are riding the wind, and beauty, technology and art are constantly blending.

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