Different effects of the same "online celebrity" place. The picture shows the pink beach with filters on the Internet.
The picture comes from the Internet.
The picture shows the beach scene.
The picture comes from the Internet.
Every year during the "Eleventh" holiday, the circle of friends will stage a wonderful photo contest. Altay, which is completely stained with forests, Chaka Lake, which is as clear as a mirror, and Hongya Cave &hellip, which is brightly lit; … Some people returned home satisfied with the beautiful photos, but others were deceived by the "online celebrity" recommended by netizens and left disappointed, making up their minds to "never believe in the so-called ‘ Online celebrity ’ The ".
Pursuing beautiful scenery is the aspiration of the people, and it is human nature to be encouraged by others. However, are the beautiful scenery of "online celebrity" packaged in batches and homogenized exquisite photos true or false? After removing the specially processed filter, how much is left to see in "online celebrity"?
The name under the filter is not worthy of the name.
Do you know Little Sanya, Little Nara and Little santorini? It doesn’t matter if you don’t know. On the Internet, as long as you search for these words, you can find several places with that name, all over China.
Xiao Zheng, a girl from Zhejiang, is a senior donkey friend and loves to travel. After visiting most of the mainstream tourist attractions, Xiao Zheng became interested in the smaller "online celebrity" property. "At the beginning, I was recommended by bloggers. These places have unique scenery and photos are particularly beautiful." Xiao Zheng said.
Xiao Zheng’s next experience was the same as that of many netizens who claimed to have been deceived by "online celebrity" scenic spots: at first glance, the blue sea, blue sky, beaches and coconut groves in the photos were similar to Sanya, and if they were really "Little Sanya", they were longing for it and followed suit. When I arrived at the destination, I found that the beach was dark yellow industrial hard sand, thick and hard; Palm trees are artificial landscape trees, languishing; The so-called sea is also an artificial lake. The most devastating thing is that there has always been a construction team in Gai Lou nearby, which is like a construction site without filter effect.
In addition to "Little Sanya", there are netizens who have traveled thousands of miles to punch in the "online celebrity" in Chengjiang, Yunnan — — Pink beach, as a result, it is found that the real scene is not tender pink at all, but dark red. Sand is not fine sand, but rough stones and thick soil, which is actually red soil rich in iron and aluminum widely distributed in Yunnan.
In this way, following the wind to these "online celebrity" scenic spots, the experience is like opening a blind box, and you never know what you are opening. When the trusted travel strategy is also covered with a thick filter, only the tourists’ interest and expectation for travel are destroyed. In May this year, the reporter also went to a place called "Little Switzerland" in the suburbs of Beijing for an outing. From the batch of photos on the Internet, the vast green grasslands and the distant green hills are somewhat similar to Switzerland. But when it comes to the field, there is only one small grass slope in front of us, and the dense tents are crowded with the whole lawn. Once it is rainy, it is impossible to shoot the effect of the net map.
Emotional rendering in video
The reason why the "online celebrity" land wrapped in thick filters can be popular on the Internet is the publicity and marketing behavior of developers, who want to spread popularity through gimmicks; On the other hand, it is also the publisher’s "traffic-only" thinking, which uses filters to create beautiful scenery to attract more traffic attention. In addition to photos with filters, some small travel videos are also confusing.
In some short videos, tourism experience officials enjoyed eating delicious food and experiencing various amusement projects, and were also invited to visit exquisite homestays. However, when netizens really went, they found that the so-called food was not so delicious. Amusement projects were only open at certain times, and well-equipped homestays only existed in the video, and their own rooms were far from it.
There are even more videos focusing on thrills, aiming at shooting scenes in which the experiencer is terrified and embarrassed, and stimulating the emotions of the experiencer to attract attention. At this point, the audience’s concern is no longer whether the project is safe, but whether they want to give it a try.
One visually stimulating "online celebrity" punching place attracts people who follow the trend, which is not worthy of the name, and often leads to the phenomenon of high fees. The ticket price of 100-200 yuan is far higher than that of 5A scenic spots. Due to the lack of management, the prices of goods sold by mobile vendors are also higher than the normal prices. Xiao Zheng told reporters that she wanted to buy a small kite in a "online celebrity land", but she was asked to pay a sky-high price. In desperation, Xiao Zheng had to give up.
Pursue one’s own personal experience
I don’t know when "online celebrity" became an unavoidable word in life. Online celebrity restaurant should be selected for eating, online celebrity products should be used for daily necessities, and online celebrity city should be selected for traveling. The rise of "online celebrity" is essentially the embodiment of the change of people’s consumption concept. However, excessive pursuit of "online celebrity" will fall into the trap of "value first" and miss the truly meaningful scenery on the journey. For example, since the netizens who spit pink beaches in the previous article have all arrived in Chengjiang, why not visit Fuxian Lake — — The largest plateau deep-water lake in China, which is a place worth visiting.
Behind online celebrity, there are more and more stereotyped filter templates. "Since a blogger took photos in a spacesuit in Wulanhada Volcano Geopark, people who went there began to take photos in spacesuits. But you can’t see your face clearly. How do you know it’s yourself? " Xiao Zheng said. Everyone took the same photos under the same filter, and punched the cards in a homogeneous "online celebrity" way, but lost the tourists’ personality. Nowadays, tourists like Xiao Zheng are also rethinking. What is the original intention of tourism? Is it to reproduce and imitate other people’s photos, or to discover unique scenery and find a unique way of playing with your own eyes?
The proliferation of "punch card places in online celebrity" also forces practitioners to think about what is the basis for the sustainable development of scenic spots. Just like the Datang city that never sleeps in Xi ‘an, although it is also the land of online celebrity, relying on Xi ‘an’s rich cultural heritage, it has a steady stream of vitality, which is by no means brought by gorgeous lights and antique buildings. Online celebrity, which has lost its cultural self-restraint, can’t last long after all. It is imperative for tourist attractions to get rid of the false and keep the true, to get rid of the historical and cultural treasures, and to show people their true colors. We admire the veritable online celebrity land, which is pure natural without filters, and we admire feeling with our heart rather than copying other people’s travel experiences.