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On July 17, Changan Mazda’s first B-class sedan based on a pure electric platform – the MAZDA EZ-6 (hereinafter referred to asEZ-6It was officially launched at the Nanjing factory.

As the flagship of the joint venture new energy car, the EZ-6 has excellent intelligent performance. It is equipped with a 14.6-inch central control screen and an 8155 chip. It has functions such as tracking reversing, remote control parking, and automatic parking. The vehicle is equipped with 4 megapixel high definition panoramic cameras and 12 high performance ultrasonic radars. The OurHours segment covers 100 + high frequency intelligent driving scenes, and can identify 108 different types of parking spaces such as vertical, horizontal, oblique, and no parking space lines.

The successful rollout of the EZ-6 is an important moment for Changan Mazda to accelerate its strategic transformation to new energy. The Chinese auto market is one of Mazda’s most important overseas markets. In April 2023, Mazda joined hands with Changan Automobile to establish a new cooperation model to promote Changan Mazda’s comprehensive transformation to new energy. Over the past year, the parent companies of the two sides have reformed the product development model, with a cumulative investment of nearly 10 billion yuan. Talents, equipment and other resources have been quickly put in place, and a new cooperation model – "Joint Venture 2.0" has been explored and established. With Changan Automobile’s world-leading electrification and intelligent capabilities, it empowers the Mazda brand’s century-old vehicle building heritage, gives full play to the strengths of both parties, and realizes the effect of 1 + 1 > 2.

　　investigation motive

　　Ordering food through takeaway platforms has become a dining choice for many people. Due to considerations such as smooth consumer rights protection and internal management, most takeaway platforms have set up an evaluation mechanism for takeaway brothers. However, this evaluation mechanism is somewhat out of shape in practice – consumers are not satisfied with the service and give bad reviews. The takeaway brother was fined for working for a day, which caused conflicts between the two sides, and even caused some disputes. An evaluation mechanism with good intentions, why has it become a "trigger" for conflicts?

　　I ordered takeaway, and it was one hour beyond the delivery time. Call the takeaway brother, and the takeaway brother hangs up; call the merchant, and the merchant says the takeaway brother didn’t come to pick up the meal.

　　After being hungry for more than an hour, Beijing citizen Jiang Xuelian was ready to complain. The merchant kept explaining to her that the delivery brother was not easy, and customer complaints would lead to the delivery brother being deducted.

　　In the end, Jiang Xuelian chose to admit that she was unlucky. Jiang Xuelian did this not because she was persuaded by the merchant, but because she was worried about harassment, retaliation and even more extreme behavior due to complaints or bad reviews.

　　These concerns are not unfounded, but there are already cases. "Although there are user evaluation mechanisms for online shopping, takeout, etc., but look at the threats and injuries caused by bad reviews, who would dare to complain or give bad reviews," Jiang Xuelian said.

　　What happened after giving a bad review?

　　"I may be a little stubborn, but I really can’t bear it." This year, Beijing resident Xue Qi gave bad reviews after ordering takeout twice, which in the eyes of friends is only done by "female men".

　　This was the first time that Xueqi had ordered the takeaway with red oil, but when she received the takeaway, she found that it was clear soup and water. Xueqi negotiated with the merchant and got a reply: "Sorry, the chef is new here, something went wrong in her busy schedule, you can just eat it, it won’t be like this next time."

　　"After saying this, the merchant hung up the phone directly. For merchants with this attitude, of course, they have to give a bad review. However, thinking that the takeaway brother delivered it in advance, I gave the product 1 star and the takeaway quality 5 stars." Xue Qi said that when she checked the merchant’s homepage again, she found that the merchant’s homepage showed that she gave an average score of 3 points for the takeaway order. "I later found out that if I want that order to have only 1 point, it means that I have to give the takeaway brother a bad review, but the takeaway brother will be deducted from his salary for a few hundred yuan. In the end, I still felt sorry for the takeaway brother and gave up the idea of giving a bad review. This experience taught me that even if it is delivered on time, the delivery guy will still be affected by such a scoring system. "

　　The second time I gave a bad review was because a takeaway platform has opened a on-time delivery service, and if it is delayed, it will be compensated. "At that time, I ordered at a relatively remote place. Usually, when I ordered food at that time, the delivery time would be 20 minutes later than expected. I wanted to see if the on-time delivery service of the takeaway platform could really be delivered on time. After ordering, the on-time delivery time passed, but the takeaway staff ordered it and it was delivered when it was still two kilometers away from me." Xue Qi said that she chose to complain.

　　However, what Ling Xueqi didn’t expect was that the next day, the delivery brother called and begged to withdraw the complaint. "The delivery brother said that he was deducted 300 yuan because of this complaint. After receiving the call, I asked the customer service’withdraw the complaint, what should I do ‘. The reason for saying this is to test whether the platform cares about the customer’s reason for withdrawing the complaint. As a result, the customer service quickly replied,’ If you agree, I will withdraw the complaint for you ‘. After confirming that he agreed to withdraw the complaint, the delivery brother never contacted me again."

　　"Through these two complaints, I realized that the various disputes between the delivery brother and the customer reported by some media were the product of this simple management method. It was the delivery company that put the delivery staff and the customer on the opposite side," Xue Qi said.

　　You can check who gave a bad review in the background.

　　In the interview, the reporter learned that in order to attract more consumers, some takeaway platforms have set up a reward and penalty system for their "riders". For example, if the food is not delivered within the specified time, the takeaway "rider" will be deducted 20 yuan; if the customer complains (overtime is one of the main reasons for the complaint), 200 yuan will be deducted. However, the basic salary of the takeaway "rider" is only 3,000 or 4,000 yuan a month, and it must be guaranteed that more than 600 orders will be delivered a month to get the basic salary. More than 600 orders will be rewarded according to each order, and once the money is deducted, it is equivalent to 3 orders being given away for free, and the complaint is equivalent to a day in vain.

　　Gu Feng (a pseudonym) is a delivery staff of a takeaway platform. He told reporters that before taking up his job, the platform will provide relevant training on preventing complaints or bad reviews. For example, if a customer does not answer the phone, he usually waits 5 minutes to send a text message. The content of the text message is similar to "Hello, I am a delivery staff. I will deliver food to you. If you are not here, you have to deliver other food first. Please call back quickly when you see it. I wish you a happy meal." "These are all templates. If the time is very short, you must come back to deliver to this customer first; if it is indeed far away, you must discuss with the customer. In addition, for the situation of missing meals, be sure to explain to the customer. If the customer says it’s okay, then there is no need to pay; if some meals can’t be eaten without soup, most of them have to pay. I have paid a bowl of beef noodles, more than 30 yuan. In the words of our webmaster, bad reviews and complaints depend on your service attitude, overtime cannot decide the complaint, attitude is decisive. In addition, if a customer gives us a bad review, we will not be deducted, only if the service attitude is not good will be deducted. "

　　At the same time, Gu Feng also revealed to reporters that the so-called "anonymous evaluation" of many platforms cannot be anonymous at all. The experience of some consumers confirms this statement.

　　Last month, Liu Rui, a white-collar worker in Beijing, gave a bad review to the delivery guy because of the delivery timeout problem. Then, Liu Rui received a call from the delivery guy and asked why she gave the bad review. Putting down the phone, Liu Rui realized a question. She was obviously anonymous. Why did she still receive this call?　

　　In September, a takeaway ordered by Yang Chunwei, a Beijing resident, was delivered an hour later than expected because the delivery brother took the wrong meal at the restaurant. Half an hour after delivery, the delivery brother started calling Yang Chunwei and asking him why he gave a bad review. "I said I didn’t give a bad review, but he said I asked my friend to check it in the background. Later, the delivery brother texted that the merchant gave a bad review. This means that the delivery brother can find out who gave a bad review through the background within a few minutes. The so-called anonymous review has no use for anonymity."

　　In this regard, Gu Feng did not say much about the specific method of background inquiry, but said, "The takeaway brother can check the consumer’s name, address, and contact information according to the historical order within one day. Generally speaking, the app will automatically block the customer’s information one day after the order is completed. However, as long as the customer comments, the backstage can still check it immediately. Therefore, the customer can comment the next day after the order is completed, so that although the takeaway brother can recall which order gave a bad review, he can’t remember the customer’s information, unless the takeaway brother has the habit of taking screenshots and recording customer information every day."

　　The evaluation and punishment mechanism is criticized

　　The reporter found in the investigation that many takeaway brothers expressed "very helpless" about the bad review mechanism.

　　Hu Haicheng, who also works as a delivery boy in Beijing, said that there are often reports of food delivery rides and casualties. "We are also very helpless. The delivery time card is too tight, and our rules and regulations are particularly strict. A complaint call will result in a fine."

　　Hu Haicheng said that the most serious penalty is the delivery staff who ordered delivery in advance, and was fined 500 yuan. Generally, complaints will be fined 200 yuan, but depending on the situation, sometimes the fine will be 500 yuan, and sometimes it will soar to 2,000 yuan. Gu Feng agreed with this point. "If the customer calls to complain, just say four words: bad attitude. Then the delivery brother’s 2,000 yuan will be gone."

　　During the rainy season in July this year, Hu Haicheng was busy from noon to evening, and there was no time for a sip of water in between. There was a takeaway at that time, which was half an hour late. "I kept apologizing to the customer, but as soon as I went downstairs, they gave me a bad review." For this bad review, Hu Haicheng was fined 200 yuan.

　　As for the reasons for giving bad reviews, Gu Feng said, "Most of them are because the delivery is too slow." However, there are many reasons for the slow delivery. "Sometimes it’s not the delivery guy’s problem, but when the customer is angry, they can’t listen to the explanation. If the delivery is slow and the review is bad, no matter what the reason is, the delivery guy can still figure it out. However, because the merchant doesn’t taste good, the delivery guy gets a bad review together, which makes people especially angry. The company won’t listen to the explanation, but will only ask the delivery guy to get the customer’s understanding." Gu Feng said, "However, not every customer can make sense. So, meeting some customers who can’t listen to the explanation is equivalent to a hard day in vain."

　　"Some takeaway platforms handle bad reviews roughly. A bad review will deduct two or three hundred yuan, which means that the takeaway brother will lose all his salary for a day because of a bad review. In addition, the takeaway brother has very few appeal channels, and most of them can only find ways to get the customer’s forgiveness." Cheng Rui, who has done research on the takeaway market and has been experimenting with the takeaway industry for more than a year, told reporters.

　　"The service evaluation system involves the interests of three parties – consumers, service personnel, and company management. The establishment of a service evaluation system is of course to safeguard the interests of the company’s management. Because the interests of the management are linked to the company’s income, and the company’s income is related to consumer choice. The quality and attitude of service personnel directly affect the choice of consumers and the company’s income. Naturally, the company’s management needs a service evaluation system." Cheng Rui said that after the management adopts the service evaluation system, it is necessary to deal with bad reviews. "Objectively speaking, there are many reasons why consumers give bad reviews, not necessarily the fault of the service personnel. For example, if the food is delivered too late, it may not be due to the inattentive delivery of the courier, but it may be due to bad weather. However, in terms of measures to deal with bad reviews, the management often chooses to be lazy, not to distinguish the reasons why consumers give bad reviews, but to think that as long as the money is deducted, the problem can be solved. "

　　In the eyes of the industry insiders interviewed, consumers’ bad reviews have become the reason for management to deduct wages, which is the root cause of the problem. As service personnel, there is no complaint mechanism for bad reviews, and they can only silently accept the results of bad reviews.

　　"The evaluation system was originally used as an auxiliary means to improve the service level, but the management of the enterprise did not use the evaluation data in this way, nor did it have supporting procedures to improve the service level, which resulted in the service staff or the serviced to bear the relevant contradictions." Of course, the service evaluation system is also important for consumers to protect their rights, Cheng Rui said, and it cannot be said that bad reviews will bring harm to people who are "not easy". If you want to change this situation, you need to further refine the service evaluation system. Bad reviews need to give reasons, and service personnel can appeal and defend. The company can punish service personnel or improve objective conditions according to the specific reasons for bad reviews.

　　"Take a picture of me and this popsicle, and bring the white tower behind." Beijing Youth Daily reporter walked into Beihai Park in the golden autumn and saw a young couple holding Beihai Park Wenchuang — — Lotus ice cream punched in to take pictures.

　　Online celebrity ice cream introduced by Beijing’s major parks has been a hit. Beihai Park has lotus ice cream, Jingshan Park has peony ice cream, and yuyuantan park has cherry blossom ice cream. online celebrity ice cream has become a sign for young people to play in the park.

　　Wenchuang ice cream

　　Become a "new project" for tourists to punch in.

　　In the past two years, under the leadership of the Park Management Center, Beijing’s major parks have embarked on the IP road of online celebrity, and the old gardens have continuously introduced new selling points. The types of "park cultural creation" have increased from the initial 304 to 4989, which has increased 16 times in three years, and this number is still growing.

　　The reporter of Beiqing Daily visited several parks, tasted online celebrity ice cream and learned about the sales situation. The first stop came to Beihai Park, where I quickly found Wenchuang Store and bought online celebrity Beihai Lotus Ice Cream. The price of this ice cream is 20 yuan, and the words "Food can’t be saved, punch card refused, etc." are printed on the ice cream box. There are four flavors, one of which features lotus flavor. The extract of lotus is added to the formula, and you can smell the faint lotus fragrance when you open the ice cream package.

　　In Jingshan Park, the park features peony flowers, and there are four flavors of peony, mango, strawberry and matcha to choose from, one from 18 yuan. Many tourists came here, but the staff explained: "Because of the epidemic situation, in order to try to avoid everyone taking off their masks in the park, this online celebrity ice cream has not been sold."

　　Finally, the reporter of Beiqing Daily came to yuyuantan park, where the cherry blossom ice cream is the most famous. In addition to online celebrity ice cream, there is also a cherry blossom-flavored soda jointly created by yuyuantan park and Beijing Weier enterprise Arctic Ocean, which is also a must-have drink for tourists coming to yuyuantan park. This drink is a special one in spring. In early spring and March, many Beijing residents can buy this cherry blossom-flavored Arctic Ocean soda in convenience stores and supermarkets at their doorsteps.

　　Play the "Ying Jing Er" card

　　Continuously introduce new series and products.

　　In addition to online celebrity ice cream, Park Wenchuang has also made great efforts to develop new products in terms of fast-selling products. Many foods containing Beijing Park IP are new, which are jointly created with Beijing time-honored brands. For example, the "Peony Pastry Series" launched by Jingshan Park has become a hot-selling product in spring, which includes peony red bean cakes, peony rich cakes, soft cakes and flowers cakes with different tastes.

　　Park Wenchuang also focuses on the "Ying Jinger" card. Miao Xiangliu, Director of Service Department of Park Management Center, introduced that in recent years, municipal parks have mainly launched a series of cultural and creative products and garden experience activities, such as China garden theme products, holiday creative new year’s goods, and handwritten letters from four seasons plants. In the past three years, the types of "park cultural creation" have increased from the initial 304 to 4989, and new series and products have been continuously introduced in every theme activity and every garden time.

　　Let Park Wenchuang become

　　Part of people’s daily life.

　　During the visit, the reporter of Beiqing Daily found that "Park Wenchuang" is more difficult to buy. Take Beihai Park as an example, there is only one Wenchuang store selling online celebrity ice cream in the park. The reporter of Beiqing Daily asked about the small shop set up along the lake. They said, "We can’t sell lotus ice cream here." On the one hand, this franchise protects online celebrity ice cream, but on the other hand, it also restricts the sale.

　　In this regard, the reporter of Beiqing Daily interviewed Hu Yang, a cultural and creative industry person, and put forward his own suggestions for the next development of Beijing Park Cultural and Creative Industry: "Beijing Park Cultural and Creative Industry has developed for many years, and under the influence of Beijing Park IP, it has the potential to become a online celebrity among Beijing residents and even the whole country. Online celebrity ice cream can’t be restricted from becoming an orphan by a single form of sale. Park Wenchuang should be made a part of people’s daily life, and even managed as ‘ Beijing Gift ’ Let tourists who come to Beijing take such online celebrity gifts home, or use the convenience of new logistics to let people eat these Beijing net reds at home. "

　　In fact, the cherry blossom-flavored soda jointly created by yuyuantan park and the Arctic Ocean is an innovative example. Making Park Wenchuang available everywhere is the best development of Beijing Park IP, making Park Wenchuang enter the homes of ordinary people and making online celebrity products a real fast-selling product.

　　Wenhe photo/reporter Chloe Wang

　　Overall planning/full estate

　　In a vocational and technical education center in Jingxing County, Shijiazhuang City, Hebei Province, students learn to debug artificial intelligence robots.

　　Photo by Zhang Xiaofeng (people’s picture)

　　What can artificial intelligence (AI) do? From driverless cars driving on the street to robots cooperating in factories, similar intelligent scenes are not uncommon in production and life. In China, artificial intelligence has been widely used in autonomous driving, smart cities and other fields, and has become an important driving force to improve the quality of life and promote industrial optimization and upgrading. The industry believes that artificial intelligence will show its talents in more fields of production and life, and drive the development of new technologies, new products and new formats.

　　"countdown to traffic lights" is also accurate.

　　Recently, Ms. Li, a Beijing resident, was waiting for a red light on her commute when she suddenly found that the mobile navigation she used could display the countdown of the traffic lights. "At that time, the red light was still on, and mobile navigation reminded me to get ready to start. It will turn green in 5 seconds, and the result is not bad."

　　Since last year, navigation software such as Gaode Map and Baidu Map have launched the countdown function of traffic lights, which has provided convenience for many drivers. Ms. Li told reporters that if there is a traffic jam, the navigation can also show the number of red lights that need to be waited, which is basically accurate, and it is simply a "prophet."

　　The reason why the "prophet" can "predict" the road conditions is that the "magic" in his hand is artificial intelligence. According to the relevant person of Gaode, this function is based on a large number of vehicle driving data at intersections, and learning and analyzing through artificial intelligence and digital technology, so as to accurately "predict" the red light countdown reading of the second level change.

　　From the navigation software of "predicting" traffic lights to the intelligent road network monitoring and command system, from the guided robot that can talk freely with people to the unmanned aerial vehicle & HELIP, which monitors crop growth in farmland; … These emerging innovative applications are all realized by artificial intelligence technology. In August last year, the Ministry of Science and Technology announced the "Notice on Supporting the Construction of a New Generation of Artificial Intelligence Demonstration Application Scenes". The first batch supported the construction of 10 demonstration application scenarios, including smart factories and autonomous driving, to further promote the integration of artificial intelligence and production and life scenarios.

　　"Artificial intelligence can not only support human exploration of the stars and the sea, but also really improve people’s production and life." Wang Haifeng, chief technology officer of Baidu, believes that the application of artificial intelligence technology presents a trend of low threshold, automation and scale, and all industries will accelerate the embrace of artificial intelligence.

　　Make AI more useful.

　　If artificial intelligence is to change from "usable" to "easy to use", it also needs the master to "guide the maze". Zhao Jianbo is a driving school coach in Beijing. Under the introduction of his colleagues, he participated in the development of an automatic driving software system and became an "artificial intelligence trainer".

　　"We will mark the key factors that affect driving safety, such as vehicles, pedestrians and buildings, in pictures and video materials that reflect various real road conditions, which is equivalent to helping AI to focus on a large number of learning materials." Zhao Jianbo believes that there are many "old drivers" in the team like himself. Although everyone is not familiar with AI and programming, they have rich experience in driving in complex road conditions. "We personally drive for AI to demonstrate how to safely complete overtaking, merging, car following and other actions, and assist engineers to optimize system algorithms, so that AI can learn from ‘ Beginners on the road ’ Grow into ‘ Look at six roads ’ 。”

　　A man can lead a horse to the water but he cannot make him drink. With the wide application of artificial intelligence in various fields, the database based on real use is constantly improving. On this basis, the learning mode of artificial intelligence has gradually developed from "listening carefully" to "self-taught".

　　At present, artificial intelligence can achieve deep learning. Compared with the traditional machine learning algorithm, deep learning can automatically complete learning without manual sample labeling, and at the same time, it can learn from massive data and large-scale knowledge, with better effect and higher efficiency, which provides the possibility for the application and development of artificial intelligence in more scenarios.

　　"Deep learning is highly universal, and its tentacles can be extended to all walks of life." Wang Haifeng believes that at present, large-scale AI production has been formed, deep learning has gradually matured in many dimensions such as technology, ecology and industry, and the technological innovation and industrial development of artificial intelligence are entering the stage of "deep learning+".

　　Inject "wisdom kinetic energy" into the industry

　　China’s artificial intelligence industry maintained rapid growth, and its innovation capability continued to improve. According to the statistics of China Information and Communication Institute, from 2012 to September 2022, the total number of global artificial intelligence patents granted was 250,000, of which 60% came from China.

　　At the same time, a large number of artificial intelligence-related enterprises are also growing rapidly. Enterprise survey data show that in the past 10 years, the number of newly-added artificial intelligence-related enterprises registered in China has increased year by year, and the number of newly-added enterprises increased by 18.55% in 2022.

　　The prosperity of artificial intelligence industry is inseparable from the support and guidance of policies. In recent years, China has issued a number of policy documents, such as "Three-year Action Plan for Promoting the Development of a New Generation of Artificial Intelligence Industry", and various localities have successively introduced relevant measures to support and guide the development of the artificial intelligence industry. Beijing recently released the "White Paper on the Development of Artificial Intelligence Industry in Beijing in 2022", proposing to strengthen the layout of artificial intelligence computing infrastructure, accelerate the supply of basic data of artificial intelligence, support enterprises with advantages in artificial intelligence to carry out innovative applications, and comprehensively build an innovative highland of artificial intelligence scenes.

　　In the development of artificial intelligence industry, there are still some problems in China, such as the shortage of high-end talents and the "bottleneck" of key technologies. In this regard, some experts suggested that all parties in Industry-University-Research related to artificial intelligence should unite, explore the innovative mode of collaborative education, establish an all-round and multi-level talent training system, concentrate on actively promoting relevant technological innovation, and continuously inject "wisdom and kinetic energy" into the development of artificial intelligence industry in China.