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Shouguang Mihe River burst its banks, and the rescue team urgently repaired the people’s spontaneous assistance.

　　On the afternoon of the 13th, the breach in Yingli Town of Mihe River was about to be closed after the rescue and relief workers made great efforts to repair it. Qilu Evening News Qilu Yidian reporter Zhou Qingxian photo

　　On the 13th, in the Yangkou Town section of Mihe River in Shouguang, rescue and relief workers were blocking the gap. Qilu Evening News Qilu point reporter Zhou Qingxian Toarey Yang photo

　　On the afternoon of August 11th, influenced by typhoon "Lichima", the dam of the Mihe River in Shouguang was in danger, and the surrounding villages were affected. On the 13th, after more than 20 hours of intense rescue, the breach on the west bank of Mihe River in Yingli Town reached 8: 00 that night and the closure of Helong was completed. On the same day, due to the decline of the water level of the Mi River, the flow rate of the river at the breach continued to decline until the river basically stagnated, which provided favorable conditions for rescuing the dangerous situation.

　　water level lowering

　　Both sides are blocked at the same time

　　From the night of 12th to the early morning of 13th, the rescue team composed of PLA, officers and men of armed police, local government and all walks of life continued to rescue the breach, and the first thing to be solved was to open a road through which large vehicles and machinery could pass.

　　With the decline of the water level of the Mihe River, the accumulated water on a road outside the river bank gradually receded in the early morning of the 13th, and this road can lead to the breach position at a closer distance. The headquarters temporarily adjusted the plan, quickly opened the road, and the original road continued to be repaired, and a workbench for vehicles to turn around was built at the breach position. As a result, the speed of transporting emergency materials by vehicles is obviously accelerated.

　　"At about 6 o’clock in the morning, we found that the water level at the breach position dropped and the flow rate dropped to 10 cubic meters per hour, so we immediately decided to adjust the initial emergency plan on the assault boat to improve the efficiency of emergency repair." According to experts from the Yellow River Affairs Bureau of the province, the previous plan was to "wrap the head" at the breach to prevent the breach from continuing to collapse, and then pile at the breach, throwing rescue materials such as steel cages and stones, and finally closing the dragon.

　　With the formation of favorable factors such as water level drop, the scheme was changed to directly throw emergency materials at the breach position by large vehicles, and cooperate with bulldozer operation to directly block the closure. At 8 o’clock in the morning on the 13th, both sides of the breach were blocked at the same time. After a morning of emergency rescue, the breach of more than 80 meters gradually narrowed to about 40 meters.

　　Truck after truck.

　　The riverbank advances 5 meters an hour.

　　At about 3 pm on the 13th, the Mihe River at the breach position was basically at a standstill, which created very favorable conditions for plugging. However, because there is still intermittent light rain falling, vehicles carrying emergency materials often slip on the river embankment road. It’s only about two kilometers away, but it takes more than ten minutes. Some vehicles can’t even run, so they have to call a side excavator to help them get out of trouble.

　　At 4 o’clock in the afternoon, with the suspension of rainfall, the rescue efficiency was significantly improved. Large vehicles with a load ranging from 20 to 50 tons drive to the breach in an orderly way, dump the materials, and then pave them with bulldozers, and the speed is accelerating. According to the on-site personnel, one side can advance about five meters per hour.

　　Cao Chunguo, a bulldozer driver, has been on the riverbank since the afternoon of the 12th, with almost no rest in the middle. He grabbed the access road first and then took part in blocking the rescue. At the crevasse position, it advanced about 30 meters a day. Cao Chunguo introduced that when they advanced to the breach position, the water level had dropped, the water flow was not very urgent, and the materials thrown in could basically effectively build the river bank.

　　At the same time, officers and men of the People’s Liberation Army are constantly patrolling the river banks, cleaning and strengthening the dams in time, and checking whether there are hidden dangers such as piping.

　　After the levee is closed.

　　It needs to be raised and widened

　　At 5 o’clock in the afternoon on the 13th, there was only the last ten meters left in the execution port. Due to the deep water in the center of the breach, the progress of plugging slowed down. "There is a U-shape in the middle of the breach, and the water depth is more than 4 meters. If a car goes down, it will basically be invisible."

　　At 8 o’clock that night, the west bank of Mihe River in Yingli Town burst and successfully completed the closure. "Breaking the dike and closing the dragon does not mean the end of the rescue. Next, the river embankment of Helong will be raised and widened immediately, and an impervious layer will be made to make the river embankment play a role in resisting floods." Experts say that even after the completion of this series of work, the river bank here is still a temporary river bank. After the flood season, it will be demolished and a new river bank will be built according to the standards.

　　It is also known that there are three breakwaters in Mihe River, and another execution exit is still in emergency rescue on the east bank not far from the upstream. However, due to road reasons, the river embankment can only be constructed unilaterally, and the progress is relatively slow. However, according to the on-site personnel, the closure will be completed on the evening of the 13th.

　　Another breach in Yangkou Town is also under intense emergency rescue. Officers and men from the Weifang detachment of the Armed Police Force have been stationed for three consecutive days to block the breach and reinforce the levee. It is reported that the execution port is expected to complete the closure on the evening of the 13th.

　　Know the danger

　　Driving a truck for spontaneous rescue

　　On the 13th, on the provincial highway outside the dike of Mihe River in Yingli Town, Shouguang, the vehicles that came to participate in the rescue were still full. Many of the large trucks carrying emergency materials came spontaneously.

　　Chloe Wang, a villager from qian wang cun, Sunjiaji Street, Shouguang, learned of the breach of the Mihe River in Yingli section through WeChat group. He drove his truck to Shouguang to load materials and drove all the way to the emergency location. "As far as I know, there are more than a dozen cars coming from our side. Everyone came spontaneously after seeing the news." Chloe Wang said that before he came to Yingli Town, he first participated in the emergency rescue in his village and transported stones to repair roads.

　　Previously, Chloe Wang drove his own truck to transport building materials at several construction sites, earning 800 yuan a day to 1000 yuan. After the typhoon came, he took the initiative to participate in the rescue without compensation. "It is not easy for ordinary people. We, young and old, have come to help."

　　There are not a few social vehicles like Chloe Wang who actively participate in emergency rescue. It is reported that Changle’s Baotong Construction Investment Group mobilized more than 100 large trucks to participate in the Mihe rescue. (Qilu Evening News Qilu Yidian reporter Li Xiaodong Zhao Lei Zhang Yanyan trainee reporter Pan Zhengang Wang Yuwen)

Dalian customs cracked smuggling case on China-South Korea route

Recently, Dalian Customs cracked a smuggling case on the maritime route between China and South Korea. The smuggled cosmetics covered almost all Korean high-,medium-and low-grade cosmetics. According to preliminary estimates, the amount involved reached 30 million yuan. During the examination of the suspects, the customs anti-smuggling department found that the smuggling activities on the Sino-Korean international liner were conducted by a smuggling gang under the command and control of South Korean Cui Mou, and the crew of the "Feilong" colluded with Dalian port personnel for transportation and domestic personnel for sales.

Looking at consumption before the holiday ｜ Yuxi, Yunnan： The warm sunshine and savory fragrance in winter start here.

CCTV News:In winter, almost every household in Huaning County, Yuxi City, Yunnan Province will start to make preserved meat. The local favorites are traditional spiced bacon and spicy sausage.

Li Huiqiong, who has made Huaning traditional bacon for more than 20 years, said that the first step to make a good bacon is to choose pork belly with fat and thin and soft taste. Cut the best pork belly into strips, pour a small amount of white wine for disinfection, and then add a proper amount of salt, pepper powder and star anise powder to wipe evenly.

After smearing the pork belly evenly, it needs to be marinated in the container for 2 days. While marinating the bacon, Li Huiqiong began to make sausages. Sausages should be made of hind leg meat, front leg meat or waist plate meat with a little more lean meat and more chewy. According to the ratio of fat meat to lean meat of 3: 7, it is divided into blocks, cut, and then marinated with seasoning. Then prepare the clean casing and pour the meat into the filling machine. In a few seconds, a sausage is quickly filled, tied with a string, and then gently inserted with a fine needle in several places to release excess gas. After more than 10 days, the naturally dried bacon sausage can be ready to serve. As long as it is fried with oil, the bacon is soft and tender, and the sausage is full of chewiness, which makes people memorable.

China Consumers Association issued a reminder on the purchase and consumption of blind boxes： blind box goods must be clearly marked, and the key information such as the probability of extraction shou

Cctv newsAccording to the website of China Consumers Association, blind box marketing is favored by consumers because of the surprise, interest and temptation brought by high uncertainty. Under the consumption trend of "everything can be blind box", the blind box economy has also appeared such situations as selling expired goods, using blind boxes to induce consumption, selling live animals, inducing minors to consume impulsively, and the probability of blind boxes is opaque. In order to standardize the blind box business behavior, maintain fair competition market order, protect consumers’ legitimate rights and interests, and safeguard social public interests, the State Administration of Market Supervision recently issued the Guidelines on the Code of Conduct for Blind Box Business (for Trial Implementation) (hereinafter referred to as the Guidelines) and implemented it. The Guidelines clearly regulate the problems existing in blind box management, and consumers can focus on the following aspects in blind box consumption.

　　First, the scope of blind box management has been standardized. Article 5 of the Guidelines stipulates that drugs, medical devices, toxic and harmful substances, inflammable and explosive substances, live animals and other commodities with strict requirements in terms of use conditions, storage, transportation, inspection and quarantine shall not be sold in the form of blind boxes. Food and cosmetics, which do not have the conditions to ensure quality and safety and consumer rights, should not be sold in the form of blind boxes. Express mail that cannot be delivered and returned shall not be sold in the form of blind boxes.

　　For example, if it is claimed that online shopping for cosmetics reaches a certain price, you can add a blind box given by 1 yuan. In fact, the blind box may contain products that are about to expire. The product quality of blind box goods sold by merchants can not be guaranteed, but there are also great security risks, which infringe on the legitimate rights and interests of consumers. Therefore, the China Consumers Association advises consumers to resolutely refuse if they encounter goods that are beyond the scope of business in blind box consumption. At the same time, consumers are encouraged to safeguard their legitimate rights and interests by taking photos, complaining and reporting.

　　Two, blind box goods must be clearly marked, and the price gap between non-blind box sales goods should not be too large. Article 7 of the "Guidelines" clearly stipulates that blind box operators should reasonably determine the price of blind boxes, provide goods or services with clearly marked prices, and shall not charge any unmarked fees, sell goods at a higher price than the marked price, or commit illegal acts such as not clearly marking prices, driving up prices, and price fraud. In blind box consumption, consumers have the right to say "no" if they encounter opaque prices and temporary price increases!

　　Third, consumers have the right to view key information such as the number of limited commodities put in the blind box and the probability of extraction. Article 9 of the Guidelines stipulates that blind box operators should publicize key information such as commodity name, commodity type, commodity style, extraction rules, distribution of commodities, limited quantity of commodities, extraction probability and value range of commodities in a significant way to ensure that consumers know before buying. Blind box operators are not allowed to induce consumption in disguised form by changing the extraction results and adjusting the extraction probability at will through background manipulation. Shall not refuse or deliberately delay the issuance of blind boxes by means of discount, repurchase or exchange. Empty boxes shall not be set.

　　At present, most blind box enterprises do not clearly indicate the withdrawal probability of hidden money in an obvious position, and many consumers report that the withdrawal probability of hidden money is lower than expected. Blind box enterprises may stimulate consumers to buy again and again by controlling the number of hidden money. The "Guidelines" clarify that operators must clearly indicate key information such as the quantity of limited commodities and the probability of extraction, and may not adjust the probability of extraction at will or set up empty boxes. Consumers have the right to know the key information such as the number of limited blind boxes and the probability of extraction.

　　Four, clearly apply the "seven days no reason to return" situation. Article 17 of the "Guidelines" clearly stipulates that blind box operators can return the goods sold in the form of the Internet for seven days without reason after they have fully informed the tips and confirmed them by consumers at the time of single purchase. Blind box operators shall not replace the consumer confirmation link with the default check mode. Sell the whole series of goods in the form of all-inclusive. If the goods in this series are clearly determined, the operator shall implement the seven-day unreasonable return rule of online shopping according to law.

　　Five, blind box operators are prohibited from selling blind boxes to minors under the age of 8. Article 23 of the Guidelines clearly stipulates that blind box operators shall not sell blind boxes to minors under the age of 8. To sell blind box goods to minors aged 8 and above, it shall be confirmed that the consent of the relevant guardians has been obtained according to law.

　　It is a prominent problem of blind box economy to induce impulse consumption of minors in the name of treasure, rarity and limited quantity. The China Consumers Association calls on blind box operators to take effective measures to prevent minors from indulging, protect their physical and mental health and provide convenience in solving minor consumption disputes in strict accordance with the Guidelines.

　　Six, blind box operators should consciously promise not to hoard goods, not to speculate, not to directly enter the secondary market, and consciously accept social supervision. The scarcity of hidden money in blind boxes may induce speculation. In some second-hand trading platforms, some hidden money of blind boxes has even been sold in the market for dozens of times, and even some blind box enterprises directly participate in the second-hand market, which destroys the price formation mechanism in the secondary market and stimulates consumers’ speculative psychology to buy blind boxes.

　　The Guidelines encourage blind box operators to establish a guarantee mechanism by setting the withdrawal time, the upper limit of the withdrawal amount and the upper limit of the number of times to guide rational consumption.

　　Seven, blind box operators should establish and improve the enterprise quality assurance system, establish an effective complaint handling mechanism. Article 13 of the Guidelines stipulates that blind box operators should establish and improve the quality assurance system of enterprises, strengthen the management of production, warehousing and logistics, and ensure the reliable source and qualified quality of goods. The goods produced and operated by blind box operators shall meet the requirements of laws and regulations on quality and safety. Blind box goods that fall within the scope of compulsory product certification catalogue shall be certified and marked with CCC certification mark.

　　The boom of blind box economy attracts blind box enterprises to reduce costs to seize the market. The quality problems of blind box products are common, such as selling fake boxes and refusing to take responsibility. Even the "small parts" of some blind box products may cause suffocation risks such as children’s respiratory obstruction. In this regard, the China Consumers Association suggests that the quality supervision of blind box products should be strengthened, and social supervision should be strengthened through comparative tests and spot checks in due course to ensure the quality of products.

　　Although blind box marketing is innovative, operators must keep the red line to be stable and far-reaching. China Consumers Association appeals to consumers to treat blind box consumption moderately and rationally; Call on blind box operators to strengthen self-discipline and standardize their operations according to the Guidelines; Advocate online platforms and courier companies to strictly control the blind boxes sold and delivered by operators, and promptly correct or "stop" blind boxes that do not meet the guidelines; Call on the relevant regulatory authorities to crack down on illegal activities in blind box marketing to ensure that the legitimate rights and interests of consumers are not infringed.

At the end of the retailer, is it media？

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang, original title: "Retail media network, rediscovering the value under the changing situation? 》, the head picture comes from: vision china

Half a year ago, we published an article "Direct or Digital? DTC’s Dilemma and the Way Forward ",which analyzes the difficulties DTC encountered after golden decade, especially Apple’s new privacy policy and Google’s replacement of three-party cookies.(implemented in 2024)It has a direct impact on the accurate advertising model of social media such as Facebook, which leads to the disappearance of classic DTC as the basic premise for the establishment of independent and sustainable business model.

Because the precise locking based on Facebook advertising model basically requires the collection and verification of tripartite data between channels, once the tripartite data cannot be obtained between Apple’s apps and websites through technical means, the past model will face collapse.

However, Facebook and others can’t provide a convincing alternative, and the brand has to find a new way out for this part of advertising.

So the importance of first-hand customers and data is highlighted again in this context.So who has first-hand data? Simply put, it is not someone else, it is a company like Facebook that has a large number of users and user data. Therefore, we can easily understand why they have all made efforts in e-commerce. For example, Facebook/Instagram mentioned several previous e-commerce attempts when the e-commerce business contracted recently:

Facebook hopes to form a commercial "closed loop" with its own first-hand data.(that is, the "closed loop" of advertising effectiveness measurement), judge the user’s purchase link by directly intervening in the transaction without relying on the three-party data, thus completely getting rid of the shackles of Apple’s privacy policy.

Unfortunately, so far, attempts like Facebook have not been successful, and even the e-commerce business has to be contracted because of performance problems. We can also see that,It is difficult to reach the transaction, which makes Facebook’s user data may be sophisticated enough in behavior analysis, but it cannot build a complete business closed loop.

On the other hand, a recent acquisition has attracted our attention.

Hero Cosmetics was acquired.

Hero Cosmetics started in Amazon in 2017, then landed in offline retail stores such as Target, CVS, Ulta Beauty and Urban Outfitters, and launched DTC independent station in 2018.(using Shopify Plus service). Hero’s sales in 2021 was $115 million, its estimated revenue in 2022 was $140 million, and EBITDA in the past 12 months was $45 million.

The purchase price of $630 million means that Hero has become the third Amazon native brand with a purchase price of more than $500 million.(The first two occurred before and after the outbreak of the market boom)It also means 14 times PE, which is quite special in today’s period when listed DTC is still losing money. You know, even SaaS companies, in this year’s situation, the average M&A price is only 3~4 times the annual income.(25 times in previous years).

Hero’s development path is not the traditional typical DTC brand. Although DTC can be said to be one of the components of its business model, it is not the only or mainly dependent model.

In the past, we liked to think of DTC consumer brands as technology companies. For example, companies like Casper seem to have mastered some kind of "technology password", which makes them have the marginal utility and corresponding expansibility of technology companies, but this is not the case.Most DTC companies hold Facebook’s traffic dividend. Once this dividend disappears, these pseudo-technology companies will face the most basic rules of the game in the retail industry: how to achieve profitability is much more important than desperate growth.

The fixed thinking of technology entrepreneurship always pursues the scale of users before considering profits, trying to cover up the losses caused by growth and tell the future prospects of technology companies through the relay of capital. However, once DTC carnival based on venture capital injection and Facebook traffic bonus comes to an abrupt end, it will eventually be unsustainable in the context of deteriorating economic environment, and valuation can only return to the retail industry.

The inspiration of the Hero acquisition is that,DTC is a part of consumer brand strategy, but today it is not enough to support the success of a brand independently.The original intention of DTC is to establish direct connection with customers, but the connection also has efficiency problems. When the connection cost is higher than that of other channels, the brand it has established with other channels will not be competitive enough. What is important is to effectively show itself where customers are.

Nowadays, all costs, including marketing, customer acquisition, performance delivery, are rising, which means that enterprises have to reduce profit margins in an all-round way. In this context, if we rely on a single channel to obtain customers, but we can’t adjust the marketing customer acquisition cost, DTC mode will become a dead knot. After all, the competition faced by retail is not pure online, and the change of cost structure will not affect everyone to the same extent, which is different from the pure online competition of the Internet. Bright star DTC like Peloton also had to choose to enter Amazon.

However, if Facebook’s advertising era is dying, what alternative does brand marketing have? Hero actually gave the direction.

Closed loop of primary data: Amazon’s advertising business

Perhaps the original intention of many DTC brands is to develop independently from retail giants, but Hero’s story is to put DTC fundamentalism.(idealism)Back to reality, Jurhuyu, CEO of Hero Cosmetics, described it this way:

“Amazon、(offline)Retailers and DTC play different roles in omni-channel strategy. Hero uses DTC data to assist Amazon’s decision-making and gain insights from Target to assist DTC innovation. Use Amazon’s operation to influence DTC’s decision. "

"Amazon’s advantage lies in the highest return on advertising, the lowest cost of customer acquisition and the highest repurchase rate."

In short, we can simply summarize Hero’s path as follows:Amaozn—-comprehensive retailer-—DTC.

Ju mentioned Amazon’s advertising advantages, which shocked everyone in 2021. In this year, Amazon’s advertising revenue reached an astonishing $31 billion, with a growth rate of 32% in the fourth quarter, second only to Internet advertising giants Google and Facebook. The volume and growth rate of Amazon’s advertising business are enough to prove the market’s recognition of its advertising platform.

Furthermore, as Amazon continues to try to expand the service scope of its advertising platform and integrate the core demands of DTC consumer brands, such as launching Buy With Prime service, Amazon’s advertising revenue may accelerate.

Why do you say that?

When we combine the display demand of DTC brand with Amazon’s advertising ability, we can imagine another scene that seemed very contradictory in the past:Amazon may become the discovery platform of DTC brand.DTC brand can put "Responsible Brands" advertisement on Amazon website through the indirect way provided by "Buy with Prime" to guide users to their own independent websites.(although it seems that this path is too tortuous at present). For Amazon, which has a large number of consumers and has become the default shopping search engine, it has also become the best opportunity to absorb DTC’s past marketing investment in Facebook and other platforms.

Will this contradict Amazon’s own positioning? I’m afraid Amazon itself is adjusting its relationship with emerging brands and channels and trying to incorporate them into its own territory.(e.g. launch Buy with Prime). The success of Hero, Anke and other brands, and Peloton’s entry into Amazon may all indicate the acceleration of this integration.

Rediscovering the value of RMN

In the retail world, competition will never be absent.

Amazon’s advertising revenue has been concerned by the industry before its financial report was first disclosed. Both Wal-Mart and Target are making similar efforts, and the direction of this effort is RMN.

The so-called RMN, that is, Retail Media Networks.(Retail Media Network, this article is called RMN for short).In fact, retail media has existed for a long time, which is aimed at the presentation of different forms of media when consumers make shopping choices and decisions.

Off-line, from product samples, to in-store display, and then to the advertising space of paper catalogue mailed to home, these are all included in the retail media category. Similarly, in the digital field, brands pay to display their products at the point of sale/terminal.（POS）In order to enhance the possibility of consumers actually buying.

RMN refers to all forms of media management and delivery systems that a retailer can provide.Amazon’s advertising system is a typical example, and large retailers such as Wal-Mart and Target also have their own RMN. Its essence is an advertising platform, which is maintained by retailers themselves and built on the channels and digital assets they own. Both online and offline retailers manage advertising inventory and advertising through RMN at various marketing points in the whole purchase process of consumers.

In other words, large-scale retailers, whether online or offline, have the inherent advantages of first-hand data relative to the brand side. They are the contact points that connect with the end consumers the most and complete the transaction.With the development of technology, every contact point between these retailers and consumers can be digitized, collected and analyzed, and a complete chain can be formed according to the purchase results.

Prior to this, the development of RMN was slow, mainly due to the combination of personal privacy information collected by Facebook and tripartite data, which could meet the needs of the brand under the condition of better cost performance. Today, when this condition no longer exists, the role of RMN is highlighted.

Of course, the reason why RMN began to attract the attention of retailers themselves,In addition to seeing Amazon’s advertising business for many years bring rich rewards, retailers are now facing many challenges, such as supply chain disorder, inventory backlog, inflation and interest rate hikes, insufficient purchasing power, and increased economic recession expectations.For Wal-Mart, Target, Kroger and other large retailers, advertising revenue is the basis to ensure a higher source of gross profit income in chaotic times.

On the other hand,For brand marketing, Apple and Google’s restrictions on private data force the industry to seek alternatives to Facebook based on three-party data.(and similar platforms)Advertising strategy.

In this sense, both the current market situation and the economic situation have created perfect conditions for the rise of RMN. The difficult market environment will inevitably affect the overall advertising budget, which makes the brand have more stringent requirements on input efficiency, and the strict data tracking rules make the consumer data held by retailers more valuable.

Therefore, retailers suddenly find themselves sitting on a gold mine, and the advertising budget that was robbed by Facebook in the past seems to have returned.

In terms of volume, American digital retail media（Retail Media）Advertising spending will reach nearly $41 billion this year, up 31% from 2021, and may reach $61 billion by 2024. According to BCG’s forecast, the output value of global retail media may reach $101 billion this year.(Global advertising revenue is $843 billion)And in five years, it will reach 160 billion US dollars per year.

Among the top 10 retailers in the United States today, there are 9.(including Kroger, Target, Walgreens, Home Depot, etc.)Running their own media network.

Take Target as an example. Target’s Roundel provides advertisers with key data points, such as shopping behavior, insight and analysis. And provide tools to help marketers lock in the audience in the Target ecosystem and form a closed loop to measure advertising delivery to sales. Last year, Target’s advertising service provided more than $1 billion in revenue, and it is estimated to increase to $2 billion in the next few years.

In addition, Tesco has Media and Insight Platform, Wal-Mart has Walmart Connect, and it also includes Kroger Precision Marketing, Carrefour Links, Walgreens Wag and Sainsbury Nectar 360, all of which are the efforts of major retailers in RMN in the past year.

Although other retailers have far fewer contact points than Amazon in all aspects of the consumer shopping chain.(as shown in the figure below)However, this does not prevent each retailer from establishing its own RMN. Even if it cannot compete with it in terms of scale efficiency, RMN business must be followed up in terms of breaking the internal data island, organizing its own digital assets and strengthening its revenue capacity.

In the foreseeable future, the growth trend of RMN will be more obvious, and new opportunities will emerge due to the uneven RMN services provided by different retailers.

What do we realize?

A brief summary of our thoughts on RMN’s return to the field of vision:

References:

https://www.theinformation.com/articles/instagram-scaling-back-shopping-features-amid-commerce-retreat

https://www.theinformation.com/articles/e-commerce-software-startups-poised-for-m-a-spree

https://2pml.com/2022/09/07/hero/

https://2pml.com/2022/08/29/rmn/

https://www.marketplacepulse.com/articles/dtc-brands-can-buy-ads-on-amazon

https://www.marketplacepulse.com/articles/amazon-native-brand-hero-cosmetics-sells-for-630m

https://www.fastcompany.com/90772916/amazon-walmart-retail-advertising-amzn

https://www.bcg.com/publications/2022/how-media-is-shaping-retail

Retail Media: State of the Industry Report 2022 – dunnhumby media

This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang


Tiger sniffing has long been concerned about going out to sea, providing first-hand information and linking head enterprises in the rapidly changing competitive environment.click the linkLeave your communication and cooperation demands, and we will contact you to synchronize the latest industry trends and activity information.

Parents, look over here! Baby grows up, do you want to ignore these rumors？


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Infants and children are at an important stage of growth and development and need special attention and care from parents. In life, parents often hear all kinds of statements. Among these statements, which are scientific and which are half-informed, misinformed and misinformed? The reporter in the column of "Verification" contacted relevant experts and made an answer.

The food marked "children" is healthier than other foods?

Response: "Children’s food" is a concept created by enterprises. The specific difference of food depends on the ingredient list and nutrient composition list.

Fan Zhihong, Ph.D., College of Food Science, China Agricultural University, said that at present, there is no special "children’s food" standard for children over 2 years old in China, and "children’s food" is only a concept created by enterprises themselves, which is usually only different in appearance and volume compared with other similar products. For example, the difference between children’s milk and pure milk is that sugar or honey is added, which makes it sweeter, higher in calories and smaller in packaging. Parents don’t have to be particularly attracted by the word "children". The specific differences should be carefully examined in the ingredient list and nutrient composition list on the package.

In Fan Zhihong, for example, the carbohydrate content of a child’s yogurt is 13.5%, while the carbohydrate content of most yoghurts is 11%-12%, which shows that the product has added extra sugar. Looking at the ingredient list, we can also find that there is no sugar and honey in pure milk, while if there are sweet raw materials such as honey in the ingredient list of children’s milk, it means that it is sweet to attract children. In fact, children’s concept foods often add some flavors suitable for children’s taste preferences, but increasing children’s appetite through seasoning will only make children more and more dependent on seasoning. Fan Zhihong believes that if you eat a heavy-tasting diet from an early age, it is often difficult to control the demand for salt when you grow up and increase the risk of illness.

Experts believe that children’s concept food should be strictly examined, and marketing gimmicks are harmful to children’s health. Li Liu, director of Beijing Children’s Hospital Health Center, said that children’s concept food should have national standards, stricter requirements on additives and shelf life, and special supervision and inspection institutions.

Sweetening will affect the hematopoietic function of children’s bone marrow and even lead to leukemia?

Response: Sweet drinks are really unhealthy, but these claims are alarmist.

Experts don’t agree with the saying that "sweetener can enter the bone marrow through the kidney", "sweetener blocks the net of bone marrow like a plastic bag" and "aplastic anemia is leukemia". Fan Zhihong reminded that sweet drinks are really unhealthy, and their main harm is that they may increase the risk of chronic diseases such as obesity, diabetes, hypertension and gout, and also increase the risk of dental caries and affect bone health. However, the nutritional value is not high or it contains additives, but the claims of causing cancer and leukemia are really alarmist.

Children under the age of 6 should not wear sunglasses, otherwise the macular area of the fundus will not be effectively stimulated, which will affect the visual development?

Response: Children should wear good quality sunglasses under strong light.

Li Liu said that ultraviolet rays from the sun can irritate the eyes. Children’s eyes are very sensitive to external stimuli during their growth and development. Children should wear sunglasses in the face of strong light, but they must be of good quality.

Li Li, chief ophthalmologist of Beijing Children’s Hospital, said that ultraviolet rays are strong from 10 am to 2 pm in summer, so it is necessary to pay attention to wearing sunglasses for children. At this time, it is best to avoid taking children outdoors. In places with strong light such as plateau and seaside, it is best to wear sunglasses for children. The incidence of cataract in plateau area is higher than that in plain area, and the onset age is earlier than that in plain area, so children in plateau area should pay attention to eye protection from an early age.

Li Li said that children should wear sunglasses in strong light environment. If children have amblyopia, myopia or hyperopia, they should choose anti-glare lenses while matching the corresponding glasses.

Children are afraid of sleeping when they are young. Should they turn on the light to sleep?

Response: Sleeping with the lights on may cause visual and nervous system damage in children, so we should cultivate the habit of sleeping with the lights off.

Li Liu said that turning on the lights in children’s rooms at night will change the natural law of bright day and dark night, and the development of visual organs of infants and young children is easily affected, which may cause damage to children’s vision and nervous system, resulting in myopia, hyperopia or astigmatism. Therefore, parents should cultivate the habit of turning off the lights and sleeping from an early age. Indoor lights should be turned off at night, and only dim lamps can be used when taking care of infants. It’s best not to open the nightlight. If you want to use it, you can insert it at the end of the bed to prevent children from feeling the light.

Children who have been exposed to pets such as cats and dogs for a long time are not easy to get sick?

Response: Pets may carry 7 to 8 kinds of zoonotic diseases, so they must undergo health examination before keeping them.

Ni Hemin, a professor at the College of Animal Science and Technology of Beijing Agricultural College, said that children after the age of five or six are in an emotional sensitive period. Living with pets can not only cultivate children’s observation of things, but also cultivate their self-control and love. But the premise is that pets must be clean and not carry pathogens. Because children and pets live together with many potential risks, pets may carry about 7 to 8 kinds of zoonotic diseases, such as rabies (dogs and cats), tuberculosis, toxoplasmosis, etc., which may be transmitted to children and adults. Therefore, pets should have a health check-up before feeding and be vaccinated in time to ensure safety.

Ni Hemin believes that it is best to check pets regularly. As long as the pets are healthy, pregnant women can continue to keep pets.

Babies’ bones are soft, so effective nursing can help shape the perfect bone shape?

Response: The baby’s bone development will be changed by external influences, but it is necessary to prevent injuries caused by incorrect external forces.

Li Liu said that the development of a baby’s bones will be changed by external influences during its development. However, excessive and incorrect external forces can also cause some injuries, such as pinching the baby’s nose and nose, which will make the nasal cavity congested and inflamed and easy to be attacked by viruses. Regarding the saying that babies sleep on their sides in turn to avoid head deviation, Li Liu said that before the baby’s skull seam is closed and stereotyped, different sleeping positions will have an impact on future head growth, so it makes sense for babies to sleep on their sides in turn to avoid head deviation.

At the same time, Li Liu reminded that babies within 3 months must not sleep on their stomachs to prevent suffocation.

My father is disabled and suffering from uremia, and now my mother has been diagnosed with nasopharyngeal carcinoma, so help us tide over the difficulties …

Dear caring people, hello everyone! Thank you very much for taking the time to read this letter for help initiated by a daughter for her mother. After reading this letter, I would appreciate it if you would kindly forward it.

My name is Lu Lihong, my mother is Li Xiaohua, and I am 41 years old. My father, Lu Fangsong, is disabled and has been diagnosed with uremia in recent years. I also have a younger brother. Our family lives in Lengshuitan District, Yongzhou City, Hunan Province. My mother is a farmer. She takes care of her father while farming. She is very frugal. Sometimes people who are in pain don’t go to the hospital with a cold, and they all carry it hard.

On November 5, 2019, my mother suddenly felt unwell and had bleeding from the nose and mouth. She was asked by her father to go to Yongzhou Central Hospital for examination. After a series of examinations, she was finally diagnosed with nasopharyngeal carcinoma. When I learned about my mother’s illness, as a daughter, I felt that the sky was going to fall. I wondered why I should kill this honest farmer, not to mention my mother’s kindness.

I dare not accept this fact. I don’t want my mother to leave me. When I was 5 years old, my father fell from the third floor and landed on his head. Because the wound was too big, he had no money at that time and could not be treated in time, leaving a headache and physical disability. When my mother didn’t get the disease, I was really happy to have a perfect family. I think I am lucky. I can call my parents every time I go home.

I don’t want to lose my mother. I really don’t know what to do. I hope my mother can go back to the past and live a healthy life for a family of four, regardless of how poor she is. I am in college, and my brother is in junior high school. My family’s economy could not supply me and my brother with schooling. I applied for a loan when I went to college. Now that my mother is ill, there is no other income at home, and the huge medical expenses make us helpless.

On March 11th, 2020, my mother started radiotherapy, which cost 15,000 yuan a week, and it will cost 112,000 yuan for radiotherapy for more than one month, not including three meals a day, various medicines and various miscellaneous expenses of the hospital.

An already poor family was dragged down by this serious illness, and the economy really could not bear it. Here, I hope that you can lend a helping hand to help my mother overcome her illness and help our family through the crisis. I also hope that you can forward this help message through social platforms such as the Internet. Every forwarding is very important to my mother! Good people are safe all their lives! Thank you for your love and support!

With the help of the country’s resident team members, Li Xiaohua needs love, hoping to get the help of social love. I hope that caring people can forward this message so that love can be passed on.

Original title: "My father is disabled and suffering from uremia, and now my mother has been diagnosed with nasopharyngeal carcinoma, so help us tide over the difficulties …"

China’s Internet content industry has a good momentum of development.

　　With the wide application of new technologies such as artificial intelligence and big data, and the rapid rise of new models such as full-screen ecology, fan economy and knowledge payment, the integration of Internet and content industry is deepening, and a creative communication development model different from the traditional content industry is gradually developed, forming a new format of Internet content industry. According to the difference of carriers, it can be roughly divided into three categories: text, audio and video, and can be derived from many sub-sectors such as online news, online literature, online music, online video and online live broadcast.

　　The scale of users has continued to grow, and the number of users in the sinking market has accelerated. With the promotion of speed-up and fee reduction of the Internet and the promotion of smart phone terminals, the number of netizens (especially mobile netizens) in China has risen rapidly. According to statistics from CNNIC, by the end of June 2019, the number of netizens in China had reached 854 million, including 847 million mobile netizens, with a population penetration rate of over 60%. A large number of China netizens and convenient and low-cost Internet access services have laid a solid foundation for the prosperity and development of the Internet content industry. In terms of the number of users, by the end of June 2019, the number of users of online news, online literature, online music, online video and online live broadcast in China had reached 686 million, 455 million, 608 million, 759 million and 433 million respectively, up by 1.7%, 5.2%, 5.6% and 4.7% respectively compared with the end of 2018. From the perspective of industry layout, the penetration rate of online news and online video users reached 80.3% and 88.9% respectively. Users in first-and second-tier cities have basically been divided up by leading enterprises, and there is limited room for users to increase. Some enterprises aiming at sinking into the market have achieved rapid growth. For example, in the first quarter of 2019, the number of installed users exceeded 400 million, and the number of monthly active users reached 110 million, of which users from third-tier cities and below accounted for more than 70%.

　　The threshold of content production is lowered, and the social attributes of the industry are highlighted. With the improvement and development of online content creation tools and content sharing platforms, the cost and threshold of content creation are further reduced, and a large number of potential creators are activated to actively rely on their own resources to output information. Users are no longer passive consumers of information, but become deep participants in content creation. In-depth interactive modes such as graphic community and short video community are rapidly emerging. The Internet content industry has gradually evolved from the early interaction between people and works to the interaction between people, and the social attributes of content are increasingly strengthened. Short video platforms such as Tik Tok have quickly accumulated a large number of users by reducing the difficulty of video production, building various shooting modes and guiding users to participate in hot topics, and become emerging traffic portals.

　　Information flow becomes the mainstream of push, and content quality becomes the focus of competition. Information flow refers to the display of continuous customized content in one screen interface, which is characterized by strong personalization and high information density. It is easy to operate and can provide effective content quickly, which is conducive to arousing users’ emotions and prolonging their use time. It has gradually become the main information push means for today’s headlines, Tik Tok, Zhihu and other apps. With the wide application of information flow, users are always pushing high-frequency and high-intensity content, and a large number of redundant and low-quality content is piled up. The information flow mode itself can provide very limited users and the growth of usage time, and the pushed content itself is the key. Some platforms strongly encourage originality and actively introduce high-quality content teams, which greatly improve the stability and professionalism of content output, such as the development of high-quality big V in Zhihu and the active introduction of official institutions in Tik Tok. Some platforms aim at segmentation and create a vertical content ecology, such as Kung Fu Finance, which focuses on financial information, Daily Cooking, which focuses on family food, and Little Red Lip, which is a short video application for beauty. Some platforms actively develop self-made content to attract users, such as iQiyi’s self-made variety idol trainees, self-made costume drama Story of Yanxi Palace, Tencent’s video self-made variety creation 101, and the audio of listening to books.

　　The protection of intellectual property rights has increased, and the content payment model has emerged. In recent years, China has strengthened the protection of intellectual property rights, and launched the "Sword Network Action" for online infringement and piracy for many years. The copyright awareness of the whole society has risen, and users’ awareness of paying for high-quality content and services has become increasingly strong. With the emergence of a large number of professional and differentiated high-quality content, content payment has risen rapidly, becoming an important mode of content platform development after advertising and e-commerce. In 2018, the market size of online copyright industry in China reached 742.3 billion yuan, up 16.6% year-on-year, of which the amount paid by users was close to 368.6 billion yuan, up 15.8% year-on-year. Content payment methods mainly include paying for quality works and paying for quality services. Paying for high-quality works mainly includes buying e-books, audio, video courses, online movies and other works, as well as rewarding articles, online questions and answers and other forms; Paying for quality service mainly includes purchasing members.

　　The development of China’s Internet content industry presents the following trends:

　　Supervision is becoming more and more perfect, and the industry is moving towards compliance. Problems in the development of Internet content industry are gradually exposed. For example, creators produce vulgar content that violates public order and good customs in order to attract attention, content platforms fail to review and openly disseminate bad information, and infringement methods such as piracy, plagiarism and manuscript washing emerge one after another, personal information protection is ineffective, and unfair competition behaviors such as traffic hijacking and blocking opponents of giant enterprises appear. With the strengthening of supervision, the compliance process of content review, copyright protection, personal information protection and standardized competition is accelerated, and the Internet content industry will gradually break away from barbaric growth and enter healthy operation.

　　Users and traffic are concentrated in the head, and Matthew effect is prominent. After the rise of modes such as supporting content creation live broadcast and short video, a large number of new content poured in, subverting the original user traffic gathering center and decentralizing content production. However, with the maturity of the new model, enterprises with early layout and rapid development have formed new centers by virtue of user base, capital strength and industrial chain layout ability, gathered a large number of high-quality IP and KOL, purchased and made a large number of high-quality content, and became head enterprises, harvesting most users and traffic until the new model brought subversion.

　　Continue technological and business innovation and actively explore new markets. The innovation in the field of Internet content is active and iterative, and there are four possible innovation directions in the future: First, the user groups with low willingness to pay are activated through innovation through communication channels, such as social fission. The second is to enhance user value through innovation in operation mode, and to further integrate information flow and content realization. The third is to directly attack the pain points of users through model innovation and lock in the blank product and service market to gain new opportunities. The fourth is to bring about changes in content carriers and communication modes through the application of new technologies, such as VR/AR, interactive drama series and so on, which may achieve development in the 5G era.

　　The Internet content industry is still in the process of rapid development, and new technologies, new models and new formats continue to emerge. In the process of promoting industrial compliance and upgrading, industry supervision plays an important role as a guide, and it is necessary to balance the relationship between strengthening supervision and encouraging innovation. On the one hand, in the process of promoting industrial prosperity, it is necessary to draw a clear line, constantly improve the laws and regulations on property rights protection, information protection and content review, strengthen supervision after the event, and create a good development environment. On the other hand, in the process of promoting industrial compliance, it is necessary to maintain the consistency and stability of policies, not to engage in one-size-fits-all and cliff-like management, to smooth communication channels with enterprises, creators and consumers, and to reduce the risk of industrial innovation. (Author: Xie Songyan, Institute of Policy and Economics, China Institute of Information and Communication)

How about the SAIC Audi e-tron？ If you want to have a pure electric comfortable driving experience, choose the Audi Q5 etron.

　　Nowadays, the competition in the new energy vehicle market is fierce, and many car companies are racking their brains to run high scores on this track. Among the various types of new energy vehicles on the market, the SAIC Audi Q5 etron has attracted the attention of many consumers. The SAIC Audi e-tron pure electric vehicle Q5 etron is the only 6/7 seat pure electric flagship SUV of the 200,000-level ABB, and it is also Audi’s largest pure electric SUV model. So, what is the advantage of the Audi Q5 etron with multiple titles? Let’s get to know this Audi pure electric flagship SUV today.

　　Audi Q5 Etron CLTC cruising range up to 560 kilometers

　　In the past, many new energy car owners only dared to use new energy vehicles for short-distance transportation. During long-distance travel, many car owners always worried that the battery and battery life of new energy vehicles were not awesome. In fact, with the development of new energy technologies, the car manufacturing strength of major car companies is strong, and the battery life of many new energy vehicles launched is still relatively reassuring.

　　Among them, the SAIC Audi e-tron pure electric car Q5 etron is a high-endurance pure electric SUV based on the MEB platform. It is equipped with an 83.4kWh battery module, and the CLTC real cruising range reaches 560 kilometers. In addition to excellent endurance, this car is also very convenient to charge at home. SAIC Audi has built up to 384 charging stations in more than 65 cities across the country, and some charging stations are also stationed in more than 100 popular supermarkets. Users can charge their cars while shopping, which can be said to kill two birds with one stone.

　　AudiQ5 Etron brings a comfortable and large space beyond the same level

　　SAIC Audi e-tron pure electric car Q5 etron, which claims to have the only large space in the same class, is not inferior in space performance. The body size of this car is 4876mmx1860mmx1675mm and the wheelbase is 2965mm, which is comparable to a full-size SUV. In addition, the seat layout of this car is very user-friendly. The only real three-row large space in the same class can flexibly adjust the seat according to travel needs, which is more practical for travel.

　　In addition to the spacious riding space, this car also has ample storage space. The six-seat version can be extended to an 1825L trunk, which is very convenient for storing luggage. Even if you are traveling for a while, you don’t have to worry about not having space to store luggage. In addition, this car is equipped with standard sports seats, which can realize heating, ventilation, electric adjustment and electric waist support functions. Even if you are in the car for a long time, you can better stretch your body and say goodbye to physical and mental fatigue.

　　Safe and reliable,Escort for travel

　　In addition, the safety of the car is also a key factor for users to pay attention to when choosing new energy vehicles. The SAIC Audi e-tron pure electric vehicle Q5 etron is more thoughtful in terms of safety configuration. In addition to the 360 ° intelligent protection system, the L2 + level intelligent auxiliary driving that can realize various advanced driving auxiliary features such as automatic braking and collision warning, and the automatic parking auxiliary feature, even the novice driver’s travel control is relatively easy.

　　In addition to the above-mentioned configuration, the Audi Q5 etron battery also has a reliable performance in safety. The battery has passed 338 safety tests that exceed the national standard six times, and the performance is more reliable. In addition, it is also equipped with skin care grade ultraviolet protection glass, even if you drive in summer, you will not worry about being sunburned by ultraviolet rays, which is very caring and user-friendly.

　　Nowadays, there are many options for new energy vehicles. Which one is more worth buying? It has to be said that as a pure electric SUV of a luxury brand, the SAIC Audi e-tron pure electric vehicle Q5 etron is undoubtedly one of the cost-effective kings at the 200,000 price. It has excellent performance in terms of endurance, space and safety, which can bring users a more luxurious and high-end travel experience. If you happen to be interested in pure electric SUVs, you may wish to contact the local dealer for further understanding. After personal test driving experience, I believe you will not be disappointed.

Another ＂killer＂ of Hongqi, Hongqi EH7 is about to attract a new model

Nowadays, people’s understanding of cars has long exceeded the stage of "four wheels and two rows of sofas", and there are many factors that people consider when buying a car. Domestic cars have always been very popular, and today’s talk is one of them. Without further ado, let’s take a look.

Let’s take a look at the appearance of the Hongqi EH7 first. The front of the Hongqi EH7 shows an avant-garde design style, which looks very domineering and stylish. Then with young and fashionable headlights, it has been upgraded to a certain level. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing, etc. To the side of the body, the body size of the car is 4980MM*1915MM*1490MM, the car adopts a unique line, the body looks very deep, with large-sized thick-walled tires, leaving a very elegant feeling. In terms of the rear of the car, the rear and the front of the car echo each other, and the tail lights give people a very round and lovely feeling, and the whole looks very sturdy.

Sitting in the car, the interior looks very simple, and the overall shape is remarkable. The steering wheel design of the car is very sporty, equipped with electric up and down + front and rear adjustment, steering wheel memory, steering wheel heating and other functions, which make people love it. From the central control point of view, with the 15.5-inch touch LCD central control screen, the interior design is quite layered, and the overall design of the central control is remarkable. The dashboard and seats are also eye-catching. The dashboard of the car presents a simple and fashionable design style, which looks very comfortable. The car adopts leather seats, which are wide and thick, and the overall comfort and wrapping are not bad.

The Hongqi EH7 is equipped with an electric motor with a total power of 455KW and a total torque of 756N.m. It has good acceleration, excellent cruising range, and good power performance.

The rear row space of Hongqi EH7 is good, which can meet the daily travel needs. At the same time, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

This car performs well in terms of space and configuration. As for the exterior design, everyone has their own aesthetic. Whether you can satisfy your appetite depends on your actual needs.