Huawei, which "does not build cars", has become the brightest protagonist in the domestic new energy automobile circle. In the last week of this year, following the release of HarmonyOS Zhixing’s annual closing work M9 on Tuesday, Blue Whale reporter learned from the industry on Friday that the prototype of Huawei’s cooperation with BAIC’s intelligent selection model has also been completed, and the intelligent selection brand will soon add another "boundary". At the same time, Hu Houkun, Huawei’s rotating chairman, said in his New Year speech that it is expected to achieve sales revenue of more than 700 billion yuan in 2023, and mentioned that the competitiveness of its smart car solutions has improved significantly.
According to the research report of Huaan Securities on November 14th, Huawei’s smart car solution business mainly includes parts mode, HUAWEI Inside mode and Huawei Intelligent Selection mode. The spare parts model was first proposed, with customers covering domestic and overseas car companies, including passenger cars and commercial vehicles; At present, HI mode is mainly composed of two brands: Beiqi Extreme Fox and Changan Aouita. The intelligent selection model was put forward in 21 years. At present, the cooperative car companies of the intelligent selection department are Cyrus, Chery, Jianghuai Automobile and Beiqi Blue Valley.
At present, Huawei’s smart car solution is accelerating its penetration under the blessing of the hot sales of M7 and the high-profile expansion of its car BU, and at the same time, it has set off a "stormy wave" in the secondary market. The share prices of A-share partners Cyrus and Changan Automobile have successively reached record highs, and a number of listed companies of related components such as Shenglong, dongan power and Haomei New Materials have also staged a strong market, among which Shenglong has become the king of the A-share market this year with 14 boards. Ping An Securities believes that Huawei’s presence in the automotive industry is growing, and the willingness of other car companies to cooperate with Huawei is stronger than before. Choosing to embrace Huawei’s smart car technology, the new company has great development potential, and its revenue scale will reach 100 billion in the long run. However, with the continuous expansion of Huawei’s circle of car friends, there has also been an infighting behind who is Huawei’s "pro-son" and who made the car "the most Huawei".
In the past, Seles, an old friend, met Changan Automobile, a powerful comrade-in-arms: When the sales volume of M9 in the world was far ahead of that of Aouita, the battle for Huawei’s "best friends" resumed?
Among the many partners of Huawei’s smart car solution cooperation, Cyrus is the first partner under its intelligent selection mode, and both parties have successfully created a series of explosions. According to the data, the latest M9 has definitely exceeded 10,000 vehicles within 2 hours after listing, and the M7 launched this year has also exceeded 120,000 vehicles. According to the latest media reports, with the rapid growth of orders, the Celeste factory, which specializes in producing the new M7, has started the production mode of two shifts a day.
With the strong sales volume of the Jiejie series, Sellers sold 20,318 vehicles in November this year, up by 145.92% year-on-year, of which AITO Jiejie series delivered a total of 18,827 new vehicles. Statistics show that the sales performance of Cyrus in November has surpassed that of Zero Run, Weilai and Xpeng Motors, ranking fourth in the new power car sales list. In just two years, Wen Jie has been among the top sellers of new car-making forces, which has undoubtedly laid a solid foundation for Huawei in the automobile market, and Cyrus has been named as Huawei’s "pro-son" by the industry. Zheng Lianlian, Southwest Securities, said in the research report on October 24 that the intelligent selection model of the Wenjie series is the most involved of Huawei’s three "car-making" models. Relevant persons of Celestial also said that as a vehicle partner with the deepest cooperation, the widest scope and the largest loading capacity with Huawei, Celestial Automobile and Huawei have continued to cooperate in depth in the past three years to further promote the boutique strategy.
However, not long ago, Changan Automobile and Huawei signed the Memorandum of Investment Cooperation, which triggered a new association between the market and Huawei’s automobile circle of friends. According to the interface news report, the valuation of the new joint venture company to be established by Huawei can be as high as 250 billion yuan, and Changan Automobile and its parent company will purchase 35% and 5% shares respectively. As to why Chang ‘an was chosen for investment cooperation, industry analysis indicated that besides having a good cooperation foundation, Chang ‘an is a state-owned enterprise with strong financial strength. Among the existing deep partners, Cyrus is a private enterprise, and the financial strength of the other four companies is slightly inferior to Chang ‘an. Some insiders also bluntly said that Changan Automobile took the lead in signing an investment intention cooperation with Huawei smart car BU, and then it took the lead in Cyrus, which was somewhat anti-customer-oriented. However, Cyrus issued a document late at night after Changan Automobile’s announcement, stressing that it is currently the vehicle partner with the deepest cooperation, the widest scope and the largest loading capacity of Huawei Car BU, and it seems that it can also see its inner "anxiety" about falling out of favor.
It is worth mentioning that, in terms of the performance of the secondary market, Changan Automobile’s share price went up by a daily limit on the second trading day after the announcement of the investment agreement, while Cyrus once fell by nearly 7% on the same day. However, if we look at it for a long time, in this round of speculation on Huawei’s auto concept stocks, Cyrus has the strongest performance. Since September, the cumulative maximum increase in the share price has been about 215%, and the cumulative maximum increase in Changan Automobile’s share price has only exceeded 70%. However, after the M9 was released this week, the share price of Sailis fell continuously in the following two trading days, with the largest cumulative decline approaching 20%.
In terms of the most intuitive sales volume, comparing the two new cooperative models, the M9 and Aouita 12, the former definitely broke through 10,000 vehicles within two hours of listing, while the record of investor relations activities disclosed by Changan Automobile this week shows that Aouita 12 has accumulated 11,128 vehicles within 72 hours of listing and 20,000 vehicles within 30 days of listing. It can be seen that the position of Celestial is still unshakable, but according to the sales statistics from January to November, Changan Automobile completed more than 80%, while Celestial completed about 66%.
BAIC formally joined in a speed war with JAC, but the road to success in replication is not smooth.
The successful launch of the series "Wen Jie" and "Zhi Jie" made the word "Jie" become the signboard of Huawei’s automobile cooperation model. Yu Chengdong revealed at the Guangzhou Auto Show earlier that "there will be two’ boundaries’ from BAIC and JAC" after the intellectual and intellectual circles, and then the progress of these two’ boundaries’ has attracted the attention of the industry.
At the launch conference of Zhijie S7 on November 28th, Yu Chengdong disclosed that the products of BAIC and JAC were in the process of development. Only three days later, JAC announced the signing of the "Cooperation Agreement for Intelligent New Energy Vehicles" with Huawei Terminal Co., Ltd., and JAC was responsible for the product development of the cooperative vehicles. At the same time, Jianghuai Automobile announced on December 5 that Weilai Automobile transferee company publicly listed and transferred some assets. According to some industry analysts, the announcement of Jianghuai’s sale of Weilai Factory marks a "breakup" with Weilai Peace, and the sales of Siwei, which cooperates with the public, are flat, so it may be more efforts to deepen cooperation with Huawei.
It is reported that the first model of Huawei’s cooperation with Jianghuai will be an MPV, which is different from the SUV and car models of "Wenjie" and "Zhijie", which are currently cooperating with Cyrus and Chery respectively. At that time, some industry analysts pointed out that Jianghuai Automobile officially confirmed for the first time that it would join Huawei’s "HarmonyOS Zhixing" in the mode of "smart car selection", which also meant that the "four boundaries" of Huawei’s "HarmonyOS Zhixing" camp were only inferior to BAIC.
However, the latest news from BAIC and Huawei this Friday seems to turn the situation around. According to the Blue Whale reporter, it was learned from the insiders close to BAIC New Energy on Friday that the applications for several "STELATO" trademarks recently transferred by Huawei to BAIC have been approved, and the prototype of Huawei’s cooperation with BAIC’s smart selection model has come out, which is positioned in a medium-sized and large-sized pure electric car and is expected to be released in the first half of next year. As for the model that Huawei cooperates with Jianghuai, some insiders revealed that the brand will lay out two models, namely car and MPV, and the actual release time may be 2025.
Although JAC and BAIC’s cooperation with Huawei has not yet been built, the secondary market has already heard the news. The cumulative maximum increase in the share prices of JAC and BAIC Blue Valley since September has exceeded 80% and 60% respectively. Some analysts pointed out that by pushing chips into the poker table, the market is betting on who will become the next Cyrus with the help of Huawei’s "smart car selection" model.
However, judging from the performance of the intellectual world that has come out, it seems that it is not easy to replicate the success of the intellectual world.
In terms of vehicle configuration, the "Chinese content" of Xinzhijie S7 is not low. According to official information, Zhijie S7 is equipped with Huawei technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis and HUAWEI xMotion intelligent body collaborative control system. At the same time, this car is the first model equipped with HarmonyOS4 HarmonyOS system. In terms of sales volume, at the press conference of Zhijie S7, the booking volume of Zhijie S7 has exceeded 20,000 units. However, Yu Chengdong said frankly at the press conference, "At present, the prices of the four versions of Zhijie S7 are all at a loss."
Original title: "An infighting among Huawei’s car friends: When the sales volume of M9 in the world is far ahead of Aouita 12, Cyrus and Changan Automobile" compete for favor ".
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