标签： 上海水磨外卖工作室

100 billion yuan invested to build Extreme Yue 07, Xia Yiping boldly challenged Tesla, what is the odds？

Extreme Yue 07, a car with a total investment of 100 billion yuan, is its appearance an innovation in the automobile industry or a gamble?

Deep reading business (shendushye) original

Author | Geng Qiuyu

Editor | Liu Manxin

On September 10, 2024, a grand new car launch conference attracted the attention of the industry. The new car, Jiyue 07, which belongs to Jiyue Automobile, was officially unveiled, announcing the arrival of a new era of smart trams with shocking price and strong technical background.

01

Extreme Yue 07 shocked the listing, and the three giants gathered together. Is the new era of smart trams really coming?

At the press conference, Xia Yiping, CEO of Extreme Yue Automobile, passionately introduced Extreme Yue 07. He claimed that it was a "car with an investment of over 100 billion yuan", and behind it was the full support of Geely, Contemporary Amperex Technology Co., Limited and Baidu. The vast architecture of SEA developed by Geely in four years, Kirin battery invested by Contemporary Amperex Technology Co., Limited in excess of 70 billion yuan, and Apollo intelligent driving invested by Baidu in more than 10 years, all these technologies have converged on the Extreme Yue 07.

Xia Yiping eloquently listed a number of "unique" or "firsts" of Extreme Yue 07: the only intelligent cockpit equipped with ERNIE Bot language model in the world, the first automatic turn signal, and the first automatic shift in the industry … These highlights are undoubtedly eye-catching.However, in the media interview, when asked about the sales expectations of new cars, Xia Yiping was quite cautious and did not give specific sales targets.

Li Yanhong, Chairman and CEO of Baidu, Zeng Yuqun, Chairman and CEO of Contemporary Amperex Technology Co., Limited, and Li Bin, founder of Weilai, all three industry giants appeared at the listing conference of Extreme Yue 07 at the same time, which undoubtedly added more highlights to this new car. Their platform not only shows the strength of Extreme Yue 07 in technological innovation, energy solutions and intelligent interconnection, but also indicates that the automobile industry is accelerating its transformation to intelligence and electrification.

As the "parent" of Baidu, Li Yanhong’s performance was somewhat low-key. He just symbolically stood up and waved at the introduction, and did not take the stage to express his thoughts and wishes for the new car.This can’t help but make people think: at the moment when the car circle is crazy to build a leading IP, will Li Yanhong’s low profile have a certain impact on the brand promotion of Chaoyue?

As the owner of No.001, Zeng Yuqun was full of praise for Extreme Yue 07. He said that Baidu, Contemporary Amperex Technology Co., Limited and Geely all used their professional abilities to empower Jiyue to jointly build this automobile robot.

Li Shufu, chairman of Geely Holding Group, also spoke highly of Extreme Yue 07, calling it a smart car with excellent performance and reliable quality.

However, in the face of so many praises and expectations, we also have to question: Can Extreme Yue 07 really "wrestle" with Tesla as Xia Yiping said?

From the aspects of endurance and vehicle space size, Extreme Yue 07 is indeed stronger than Tesla Model 3. In terms of intelligence, Extreme Yue 07 also showed the strength of not losing Tesla. It is equipped with Baidu ASD Apollo high-order intelligent driving system, which opens a new stage of intelligent driving development with "pure vision+end-to-end big model". At the same time, Extreme Yue 07 is the first family car in the world to realize the empowerment of L4-class self-driving large model technology.

However, this does not mean that Tesla can be easily defeated by the 07. Tesla’s leading position in the field of electric vehicles should not be underestimated, and its brand influence and technical strength are challenges that need to be faced more and more. In addition, although the price of Extreme Yue 07 is relatively close to the people, how to maintain the steady growth of sales volume is also a big test in the increasingly fierce market competition.

In 2024, the road to the counterattack of the extreme Vietnam has actually been unfolding. In August, the sales volume of the ultra-Vietnam single model reached 2117, setting a new record. With the listing of Extreme Yue 07, Extreme Yue officially entered the era of two cars. However, this is only the beginning, and there is still a long way to go. Whether Jiyue can gain a foothold in the field of smart trams still needs the test of time and market.

02

The public relations storm of Jiyue automobile: a brand crisis caused by speech

Speaking of the brand Extreme Yue, a few days ago, most people might only have a vague impression of it. However, on August 5th, a resentful mark released by Xu Jiye, the head of the public relations department of Jiyue, in a circle of friends was like a bomb, which instantly pushed Jiyue to the cusp of public opinion.

This mark expressed his disdain and annoyance at Xiaomi car in simple and plain words. Xu Jiye accused Xiaomi of selling cars at a loss, which quickly fermented on the Internet, causing widespread concern and controversy. However, is the source of this storm really just Xu Jiye’s personal emotional catharsis?

On the evening of August 5, Xu Jiye published a speech against Xiaomi Automobile in a circle of friends, accusing it of dumping. This remark was quickly spread by screenshots, which triggered a heated discussion among netizens. Extreme Yue Automobile, a brand that was originally inconspicuous in the new energy automobile market, became the target of public criticism overnight.

However, Xu Jiye’s remarks not only failed to bring any positive effect to the ultra-Vietnamese car, but seriously damaged the brand image. Netizens have questioned that the head of the public relations department of an enterprise doesn’t even understand the basic financial knowledge.

In the face of this public relations crisis, Xia Yiping, CEO of Jiyue Automobile, quickly came forward to "deal with" and issued an internal letter, severely criticizing Xu Jiye and emphasizing the importance of company values. However, this internal letter seems to have failed to calm the anger of public opinion. Netizens have said that the punishment imposed by Extreme Yue Automobile on Xu Jiye is too light, which is similar to acting.

This public relations storm not only exposed Xu Jiye’s personal emotional management problems, but also revealed the deep-seated problems in brand building and marketing strategy of Jiyue Automobile.

As the product of cooperation between Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth. However, judging from the market feedback, the brand building of Extreme Yue Automobile has not been as smooth as expected. In the fierce market competition, Ultra Auto seems to pay more attention to the use of marketing means, while ignoring the shaping of brand image and technological innovation.

In the marketing strategy, the ultra-Vietnamese car is too radical and utilitarian. In order to attract attention and traffic, the ultra-Vietnamese car does not hesitate to exaggerate and even be suspected of false propaganda. For example, there is a marketing campaign from the media account to promote the battery defect rate of Extreme Yue 07, which is only one in a billion. This kind of propaganda method, which obviously violates the relevant provisions of the advertising law, not only fails to bring a positive brand effect to Extreme Yue cars, but also greatly reduces consumers’ trust in the brand.

In the new energy vehicle market, technology and innovation are the core driving forces for the sustainable development of brands. However, the performance of Extreme Yue Automobile in this respect is worrying.

Although Extreme Auto frequently mentioned the upgrade of intelligent driving technology at the press conference, consumers’ comments on its actual experience were mixed. This shows that there is still a certain gap between the technological innovation and the product landing of Extreme Yue Automobile. This gap not only affects consumers’ purchasing decisions, but also damages the brand’s reputation and image.

In addition, it seems that the investment in technology research and development by Extreme Yue Automobile is not enough. Compared with the leading enterprises in the field of new energy vehicles such as Tesla and BYD, the investment in technology research and development of Extreme Yue Automobile is stretched. This not only limits the brand’s technological innovation ability and product competitiveness, but also affects the long-term development of the brand.

A brand crisis caused by speech, how can Extreme Yue Auto save itself? Behind the public relations storm, what is the road to brand building and technological innovation of Extreme Yue Automobile?

03

The road to the counterattack of the ultra-Vietnamese car: the transformation from bleak sales to explosive traffic

In fact, in March 2021, Jidu Automobile came into being, which was jointly built by Baidu and Geely Holding Group, with each party holding 50% of the shares. However, its market performance was not as hot as expected after it was renamed as Extreme Yue Automobile in August 2023 and its first model, Extreme Yue 01, was released. In the past year, the monthly sales volume of Extreme Vietnam 01 has only remained at a low level of several hundred vehicles.

In the face of this dilemma, Extreme Yue Automobile did not choose to give up. Xia Yiping, the helmsman of Jiyue Automobile, knows the importance of brand awareness and influence. He said frankly that Extremely has no strong founder IP and influence, and it is also a "cousin" relationship with Extremely, and there is no user base of 1 million. It is a completely new brand. Therefore, strengthening marketing and gradually enhancing popularity have become the key to the break of the car.

As a result, the ultra-car began to actively embrace traffic and live broadcast. Xia Yiping himself personally went off to create a personal IP and drive dealers to make short videos together. In just one month, Extreme Yue Automobile released 13,000 videos with an exposure of over 100 million. This move has achieved remarkable results. More and more people are beginning to understand the products of Extreme Yue, and more and more people are coming to the store.

However, although the traffic is good, it is not everything. When talking about brand sales, Xia Yiping choked several times, and this scene also boarded the social media hot search. He admits that he really didn’t know why at that time, and it was very uncomfortable when he talked about sales. Suddenly, he couldn’t help himself at a certain node. But this is not for the traffic. If there is such a good traffic, he would rather cry every day.

In addition to the flow, Extreme Auto knows the importance of product strength. Thus, after the "One Zhou Mu" was completed by the Extreme Yue 01, the second product, the Extreme Yue 07, was launched while the iron was hot. This new car was officially launched on September 10th, 2024. It is built by Geely’s vast SEA architecture, equipped with Baidu AI large model intelligent cockpit and Baidu’s ASD Apollo advanced intelligent driving system. Both the long-life version and the performance version are equipped with Contemporary Amperex Technology Co., Limited high-performance Kirin battery.

The launch of Extreme Yue 07 has undoubtedly injected new vitality into Extreme Yue Automobile. Its good product strength and competitive price make people full of expectations for the future of the ultra-yue car. However, in the face of fierce market competition and changing market demand, it is still unknown whether the ultra-Yue automobile can leap to the top of the new forces with the ultra-Yue 07.

While affirming that Extreme Vietnam Auto actively seeks breakthroughs and dares to innovate, we also have to make pertinent criticisms. The market performance of Extreme Yue Auto in the first product, Extreme Yue 01, is really unsatisfactory, which exposes its shortcomings in product planning and marketing. Although Chaoyue Automobile adjusted its strategy in time and gradually reversed the situation by taking the flow as a breakthrough, this could not cover up its mistakes in the first product.

In addition, the conclusion of the ultra-car in the field of intelligent driving has also caused a lot of controversy. Xia Yiping said at the press conference that "2025 will be the first year of the elimination of non-high-level intelligent driving" and "the intelligent driving system equipped by Extreme Yue is the only high-level intelligent driving system in the world that can compete with Tesla". Although these conclusions show the confidence and strength of the ultra-Vietnamese car in the field of intelligent driving, they also arouse people’s doubts about its optimism and exaggeration.

【 Conclusion 】

To sum up, in today’s turbulent new energy vehicle market, as a "newborn" jointly created by Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth.

However, the market performance of the first model, the Extreme Yue 01, is not satisfactory, and the sales volume is bleak, which is embarrassing. However, the extreme Vietnam did not sink into this, but actively sought a breakthrough, taking the flow as a breakthrough and gradually reversing the situation. With strong background and unremitting efforts, the market performance has been significantly improved in the last two months.

Nowadays, the second product, the Extreme Yue 07, is launched while the iron is hot. With good product strength and competitive price, it will push the Extreme Yue to the top of the new forces in one fell swoop.

However, in the previous public relations storm, the ultra-Vietnamese car undoubtedly suffered heavy losses. However, crisis is often a turning point. How to learn from this storm and strengthen brand building and technological innovation is the key to its future development.

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

Taking the lead in seizing the next trend in the B-Class market, the new Accord sold 17,257 units in November

　　If you ask, what is the next trend in the new energy market? There is no doubt that the PHEV market.

　　According to the data of the Passenger Association, in 2022, the year-on-year growth rate of the entire PHEV market was 160.5%, much higher than the 74.2% of BEV pure electric models; by the first half of this year, the cumulative sales growth of PHEV models in the new energy market was still 97.9% year-on-year, still much higher than the 19.8% year-on-year growth rate of BEV models.

　　It can be seen that under the accelerated penetration of new energy, the B-class sedan market next year can only go upstream by grasping the trend. The new Accord launched e: PHEV to meet the future market transformation when it was replaced this year, and used hot sales to prove this point. The new Accord sold 17,257 units in November, which is already the new Accord’s sales volume for two consecutive months to break through 17,000 units, ranking first in the B-class sedan market.

　　Sprint monthly sales 20,000 vehicles situation, technology accumulation + brand accumulation is recognized

　　The new Accord has continued to rise since the third quarter of this year. 15,338 hot-selling vehicles in September, 17,789 hot-selling vehicles in October, 17,257 hot-selling vehicles again in November, and constantly approaching the monthly sales of 20,000 vehicles. After the Guangzhou Auto Show in November, the author saw the new Accord surrounded by water at the GAC Honda booth. In addition, the current end point discount of the new Accord is still very awesome. I believe that the sales volume in the last December can continue to be maintained at the level of nearly 20,000 vehicles.

　　The recent hot sales of the new Accord are inseparable from the technical assets and brand equity accumulated by Accord for many years, which gives the new Accord a greater impetus in the process of new energy transformation.

　　First of all, in the technical level, Accord has been known as Honda technology master, this time the launch of the plug-in hybrid version of the new Accord e: PHEV, equipped with the fourth generation of i-MMD plug-in hybrid technology, is based on i-MMD hybrid technology comprehensive evolution, to know i-MMD dual motor hybrid, created the "electric drive hybrid" technology trend, the cumulative sales in the global range has exceeded 4.50 million vehicles, from the ninth generation of Accord so far, the cumulative sales of more than 500,000 vehicles, and Accord hybrid in the domestic cumulative sales also exceeded 200,000 vehicles, harvested a very good user reputation. Therefore, when Accord launched the plug-in hybrid version, it inherited the world-renowned technical assets of i-MMD and the word-of-mouth assets of domestic users. The arrival of the new Accord e: PHEV made it easier for users to accept, and it was natural to sell well.

　　Looking at the B-class sedan market, there are not many models with such deep technical assets and plug-in hybrid systems, and there are no more than 10 models of joint venture B-class plug-in hybrid sedans on the market. The new Accord e: PHEV can be said to have quickly occupied the dominant position in this segment, and in the new energy competition next year, it can also grasp considerable advantages and initiatives in advance.

　　Returning to the Accord brand itself, Accord’s global sales exceed 22 million vehicles, entering the Chinese market for more than 20 years, the cumulative sales have also exceeded 320 vehicles, and it has accumulated a very good reputation from many aspects.

　　The "laws" of many industries are started by Accord, such as: four-in-one special sales service, 4S shop as we consumers often say; and the vertical replacement of the whole vehicle and the warranty policy of "three years and 100,000 kilometers of the whole vehicle". Not only that, Accord also has the recognized high quality and high value retention rate. In the past four years, it has won the first four years of J.D. Power IQS China new car quality research, reliable and trustworthy, and it is well-known; Accord also tops the charts of major value retention rates all year round. In this year’s J.D. Power China Auto Value Retention Rate Billboard, Accord won the first place in the B-class car market with a three-year value retention rate of 61.7%, which is called a value preservation artifact.

　　And these word-of-mouth and quality, in the new energy transformation of the Accord brand, can bring users a stronger sense of trust, which is also one of the important reasons why the new Accord has been selling well recently.

　　The fourth-generation i-MMD PHEV has power and no power, and its technical advantages have contributed to hot sales

　　There is no shortage of plug-in hybrid models on the market, but excellent products. The reason why the new Accord is selling well is that it is at the forefront of new energy trends and has developed its own technological advantages.

　　Technically, the fourth-generation i-MMD plug-in hybrid system equipped with the new Accord e: PHEV adopts a 2.0L direct injection Atkinson engine with 41% thermal efficiency; the E-CVT gearbox adopts a parallel shaft structure to achieve double improvement in speed and torque; PCU power Control Unit and IPU intelligent power unit have achieved miniaturization and high power. This system is a representative of the current "electric drive hybrid" technology route. It is driven by a motor at low speed, the engine mainly generates electricity, and is directly driven by the engine at high speed. It combines the most efficient working range of motor drive and engine drive, and is equipped with a new temperature control system, which truly achieves "no power, fast and stable", solving the pain point of many plug-in hybrids "losing power and a bug".

　　For example, many consumers are worried about the high fuel consumption of plug-in hybrid models. With the combination of high-efficiency engine and motor drive, the new Accord e: PHEV’s fuel consumption is as low as 4.0L/100km, and the comprehensive battery life can exceed 1000 kilometers. If you think that’s just theoretical data, then in fact, professional media have actually measured the fuel consumption of power loss, and the lowest fuel consumption can reach 3.4L/100km. Some media even drove the new Accord e: PHEV to cross the Taklamakan Desert with a total distance of 1012 kilometers, and the measured comprehensive fuel consumption is only 3.8L/100km.

　　Secondly, the eternal topic of the new energy industry: winter battery life. In this regard, there is no need to worry at all. The new Accord e: PHEV is equipped with a 17.7kWh battery, which can provide a pure electric battery life of 106km under NEDC conditions, and adopts a new temperature control system, which can ensure the stable performance of the battery in the environment of minus 35 degrees to plus 49 degrees. In Harbin, where the temperature is 8 degrees, the pure electric battery life rate exceeds 80%.

　　In terms of driving performance, the new Accord e: PHEV also continues Honda’s unique driving control advantages. The E-CVT gearbox features a parallel axis structure, with a peak torque of 335N · m and a measured 0-100km/h of 7.3 seconds. Even in the case of power loss, it only takes 7.4 seconds. Whether there is power or no power, it is a dragon, and it is also equipped with MMS motion management system and ADS OurHours adaptive shock absorption system. From body control to power output, it can give you the most Honda-style driving pleasure.

　　The high-efficiency power system brings consumers ultra-low car costs. If you use pure electricity for daily travel in the city, the 17.7kWh battery will cost only 8 cents per kilometer according to the slow charge price of 0.5 yuan/kWh. Of course, it is completely no problem to use the new Accord e: PHEV as a hybrid car. According to the power loss of 4.0L/100km, the fuel consumption per kilometer is only about 30 cents.

　　With excellent product power, the new Accord e: PHEV also shouted the same price of oil and electricity at 225,800 yuan, which is lower than the price of some versions of the gasoline version. At the same time, it can enjoy the national new energy preferential policies, and the purchase tax is exempted nationwide. Green cards and unlimited travel (except Beijing and Shanghai) save a lot of hidden costs for consumers. It is the best choice for rational car purchases at present.

　　Therefore, the price of the new Accord e: PHEV is very sincere, and the cost of the car is close to that of a pure electric vehicle. It has the driving pleasure of Honda, and it can also rely on charging piles for fuel and electricity. Such a model is undoubtedly the best solution in the current new energy era.

　　Safety is the greatest luxury, and the new Accord shows its sincerity by leapfrogging the benchmark

　　In the new energy era, safety is the greatest luxury and sincerity. The new Accord uses a safety benchmark beyond the level to demonstrate the benchmark safety strength of the new energy era.

　　In terms of passive safety, this generation of products is based on the new architecture of Honda Architecture. The body is made of a large amount of thermoformed steel with a tensile strength of more than 1500Mpa, accounting for up to 8.8%, which is used in A/B columns/thresholds; high-strength steel accounts for up to 53.5%. At the same time, 10 airbags and pedestrian protection systems are also standard in the whole system. It is important to know that most models in the same class are equipped with 6-8 airbags as standard, and the safety benchmark of the new Accord has far exceeded that of the same class.

　　In active safety, the new Accord is equipped with the Honda SENSING 360 safety super-sensing system, which is different from the new power. The new Accord focuses more on using technology to shape safety. This system is equipped with highly sincere hardware: 12 ultrasonic radars, 5 millimeter-wave radars, and 8 external cameras, which can achieve higher-level driving assistance. The newly added FCTW Passing Prophet and LCCM lane change guard eliminate the risk of blind spots at intersections and lane changes. There are also BSI blind spot monitoring system and LWC blind spot display system, which can effectively improve the user’s driving safety. But at the same time, the new Accord can also achieve many high-end driving auxiliary features, such as ALCA lane change intelligent driving, just dial the turn signal lever can complete the automatic lane change, can also be realized in the case of no lane line automatic follow, automatic parking and so on.

　　Sometimes consumers also need to look at the trend of the times to find the hottest models in the current trend, in order to enjoy the benefits of new technology iteration, the new Accord accurately grasps the trend of the outbreak of the PHEV market, whether it is the present or the future, is an important driving force for hot sales.

Yang Zi suspected of exposing his love affair! In the 1905 dialogue, Yang Zi said that he leaked his mouth, but fans booed and shouted： Xiao

Ms. Yang’s reference to a "loved one" in the interview immediately sparked a buzz among netizens. Many thought she was hinting at her new romance, and some even began to speculate that the lucky one was Xiao Zhan.

Some fans are skeptical of this speculation, thinking it may just be a means of hype. However, more people believe that Yang Zi is already in a new relationship, and she inadvertently revealed this information in the interview.

This association is not groundless. In the entertainment industry, every detail of celebrities can become a topic of conversation. Especially for a high-profile actress like Yang Zi, every public statement she makes can cause an uproar.

The relationship between Yang Zi and Xiao Zhan is not just the imagination of fans. In "The Rest of Your Life, Please Teach Me More", the chemistry between the two makes the audience intoxicated. Their cooperation not only brings audience ratings, but also sows the seeds of countless guesses and expectations in the future.

However, the reality of the entertainment industry is often far more tortuous than it appears. Celebrities’ love lives are often a private part of their lives, and even in public, they can have difficulty controlling the flow and interpretation of news.

For Yang Zi, the rumors of a suspected new relationship may just be a continuation of her past cooperation with Xiao Zhan. The tacit understanding and interaction between the two have always been a topic that fans love to talk about. But in this industry full of halo and heat, anything can happen.

No matter what the final truth is, Yang Zi is a much-watched actor, and every move she makes touches the hearts of countless fans. Perhaps, this is also the charm of the entertainment industry, which is fascinating and unforgettable for a long time.

Therefore, whether it was the popularity of "Cheng Huan Ji" or the rumors of Yang Zi’s suspected new love affair, they all caused waves in the entertainment industry. Every star’s story is a part of this industry, and Yang Zi’s story, like her work, is worthy of our careful taste and exploration.

Tik Tok’s Dream on! Jingjing ended strongly, and the micro-short drama market ushered in the ＂number one player＂!

　

On the 25th of this month, Tik Tok, Didi, and Zhenledao jointly created a boutique miniseries "Dream on! Jingjing officially ushered in the end. As the first boutique miniseries produced by Tik Tok, Dream on! Jingjing was immediately sought after by users all over the network after it was launched. After only 48 hours of broadcasting, the number of related topics was over 100 million. By the end of the series, the number of main topics was 720 million, the number of feature films was over 110 million, and the total number of official shakes was over 290 million, making it the first phenomenon-level miniseries this year.

With the rise of online content and the popularity of users’ fragmented drama-chasing mode, since last year, various platforms have laid out mini-short drama tracks, and Tik Tok even called mini-short drama "tomorrow’s drama series". This time, with the help of "Dream! Jingjing’s entry into the mini-short drama market is not only a reflection of Tik Tok’s initiative to adapt to the needs of Internet users as a short video platform, but also an inevitable requirement for Tik Tok to move closer to upstream production from the middle and lower reaches after establishing a perfect entertainment marketing ecology. With "Dream on! Jingjing, Tik Tok will also launch 30+ S-class boutique miniseries this year to promote the development of the entire miniseries market with high-quality content.

"Dream on! Jingjing ended in high heat.

In the picture, Jingjing, who was dumped by her ex-boyfriend, is moping alone. At this time, the voice of live delivery in Li Jiaqi came from the mobile phone: this blind box of love can make lovelorn girls get an unprecedented love experience … This is Tik Tok’s online miniseries "Dream on! The first episode of Jingjing begins. As the first all-star love hilarious cross-screen miniseries in China, "Dream on! The popularity of Jingjing has soared since its launch, among which 20 male actors of # Jin Jing’s new drama once rose to the first place in the hot search list of Weibo. In Tik Tok Station, 19 topics accumulated on the hot list during the broadcast of the series, with a total of 24 days on the list. Among them, the challenge of boyfriend’s cross-dressing in # Gufeng Blind Box was linked with Chu Qi and many other top experts, and the number of topics played was as high as 2500w W.

In Dream on! After the close of Jingjing, fans from Tik Tok, Weibo, Douban and other platforms can’t wait to start looking forward to the second season. Some fans petition that the original cast can continue to play next season, and some viewers express the hope that the official can launch the same "blind box". In the comments on the closing episode of the twentieth episode, a Tik Tok user said that he happened to be in a lovelorn period just like Jingjing, the protagonist, while dreaming! Jingjing is short in length, but each episode can bring happiness to people. On Douban, after watching the question mark boyfriend played by Yu Jingtian in the last episode, some viewers admitted that "it’s so good to cry": my boyfriend may not be the most perfect, but a plain life can be very romantic.

As the first work of Tik Tok’s mini-drama market, Dream on! There are three important reasons why Jingjing can frequently go out of the circle and gain a double harvest of clicks and word of mouth after it is launched. First of all, it originated from the innovative story of the play, "Dream on! Jingjing revolves around Jingjing, a senior girl. Jingjing, who is in the mood for love, fell into the trough of her life because of lovelorn love. At this time, a "love blind box" with magical functions appeared. Through this product, Jingjing can experience the wonderful experience of falling in love with 20 different types of virtual blind box boyfriends in her dreams.

"Dream on! The plot of Jingjing seems to be unconstrained, but in fact it brings enlightenment to the current urban men and women with humorous style. For example, in the second episode, Jiro Wang, a popular actor, appeared as an "uncle boyfriend", and the handsome appearance of sunshine made Jingjing a "girl fan". However, just when the audience thought that the plot would continue to develop in the direction of "overbearing president fell in love with me", the screenwriter gave everyone a blow. The object of Jingjing’s dream of "uncle love" was actually a greasy and bald middle-aged man, which told the audience that the ideal was full and the reality was very skinny. For example, when she was in love with Hao Fushen, her boyfriend, Jingjing understood that the "little suckling dog" boyfriend she had missed so much actually had a naive side … It was by showing Jingjing’s love experience with different types of boyfriends, "Dream on! Jingjing explains the difference between reality and ideal to the audience, and also discusses various possibilities in urban love, thus gaining the emotional resonance of users and spontaneously joining the drama-chasing camp.

Secondly, Dream on! The reason why Jingjing can continue to be popular is also inseparable from the top production team and luxury card company of the series. This drama is the first self-made mini-short drama in Tik Tok, which is combined with Didi, Zhenledao and other head companies to integrate resources, aiming at creating the first S+ level boutique short drama in the whole network. At the same time, Dream on! Jingjing also invited Liu Ruifang, a 10 billion box-office producer who once created the series "People on a Embarrassed Road" and Dying to Survive, as the chief producer, and the joining of a popular actor such as Jin Jing, Michael Chen, Leon and Jiro Wang made this miniseries even more icing on the cake. Actors also show off their charms in the drama, such as Jiro Wang, who first appeared in the style of long trousers and baldness, Dylan, who showed the style of women’s clothing, and Henry, who appeared in a red Chinese-style chest covering, etc., all of which contributed a lot to the drama and became a hot topic of drama powder. In addition, in the casting, "Dream on! Jingjing also boldly launched KWIN, Yu Jingtian, Saixixi and other newcomers, and their subsequent performances in Youth with You 3 made the audience see more possibilities from them.

Finally, Dream on! The continuous fermentation of Jingjing’s popularity is also closely related to the innovative marketing game introduced by Tik Tok. The play started with the topic of "blind box", which is popular among young people at present, and successfully attracted the attention of the audience. In Dream on! During the launch of Jingjing, Tik Tok also pushed out the popular boyfriend heartbeat list in the station, calling on users to call for their idols, thus unlocking more exclusive tidbits. By the end of the campaign, more than 400w fans had voted, and KWIN ranked first in the heartbeat list with 814,200 votes. In this way, Tik Tok has fully aroused the enthusiasm of users for pursuing dramas. With the spontaneous participation of a large number of users, it has boosted the second fermentation of the reputation of dramas, thus attracting more "tap water" to join the drama-pursuing camp and continuously increasing the exposure for the dramas.

Why does Tik Tok enter the miniseries market?

After years of deep cultivation in the field of film and television publicity, Tik Tok entered the miniseries market for the first time as a newcomer, and launched the first boutique miniseries "Dream on! Jingjing has made a series of remarkable achievements, and Tik Tok chose to enter the miniseries market at this time, which, in my opinion, has four advantages.

First of all, it comes from users’ demand. According to the Research Report on the Development of Network Audiovisual in China in 2020, the number of short video users in China has reached 818 million, accounting for a rising proportion. According to the White Paper on Entertainment in Tik Tok in 2020, users’ demand for quality content is increasing, and women account for 59% of the users who pursue dramas in Tik Tok, becoming the main audience in the drama market in Tik Tok. On this basis, it is just the right time for Tik Tok to enter the miniseries. According to the list of the first batch of Tik Tok miniseries released by Tik Tok in 2021, it can be seen that these works mainly focus on love, sweet pets and other themes, which can accurately locate the users in the circle and also play an important role in laying the foundation for Tik Tok’s layout in the miniseries market.

Secondly, Tik Tok’s choice to enter the miniseries market actually coincides with the current development trend of content. Since 2012, various platforms have launched a series of short drama prototypes, such as "diors man" and "Best Lady", which have given birth to rich soil for the development of short dramas; With the popularity of short video platforms in recent years, users’ demand for high-quality mini-short plays is also increasing. At this time, entering the mini-short play market can be said to be the embodiment of Tik Tok’s compliance with the development trend of content. As the head short video platform in the industry, Tik Tok’s participation will also effectively boost the development of high-quality mini-short plays.

In addition, this year, the competent authorities further clarified the production standard of "network miniseries", which means that the brutal growth of miniseries in the past is expected to change. On this basis, Tik Tok also actively responded to the management requirements of the competent authorities. After officially entering the boutique miniseries track this year, Tik Tok formulated and published a unified standard for miniseries that meets the requirements of the Tik Tok platform, including four indicators: single episode of 1-5 minutes, more than 12 episodes, vertical screen and comprehensive duration of more than 24 minutes. With the first miniseries "Dream on! With the launch and popularity of Jingjing, Tik Tok is also expected to assume the role of the founder, and promote the development of the mini-short drama market towards maturity and standardization.

Tik Tok platform has a natural advantage in entering the mini-short drama market. On the one hand, Tik Tok has a huge user group. At present, DAU in Tik Tok has exceeded 600 million. For a long time, the platform has accumulated a large number of drama-chasing groups, cultivated users’ drama-chasing habits, and has already possessed the soil for incubating miniseries; On the other hand, Tik Tok has been deeply involved in the field of film and television publicity for many years, and he can accurately grasp the user’s interest points. However, the miniseries are concise in plot and compact in rhythm, which is highly consistent with the consumer psychology of Tik Tok users. According to the "2020 Tik Tok Entertainment White Paper", the amount of story content submitted by Tik Tok Platform is as high as 5.9 billion, and the penetration rate of consumer users is 93%. Driven by the dual needs of users and the development of the industry, the development of boutique micro-short drama business in Tik Tok can be described as a natural thing.

30+S-level boutique miniseries throughout the year

What signals did Tik Tok release to the industry?

Dream on! Jingjing, Tik Tok has laid a solid foundation for entering the micro-short drama market. In this year, Tik Tok is expected to produce 30+ S-class quality mini-short plays. In its first batch of films, in addition to Dream! In addition to Jingjing, it also includes Don’t be afraid, fall in love! "Nanxiang Technical School", "The Moment of Stars" and "Why do you want to celebrate the New Year? ! There are 5 mini-short plays, etc., which meet the viewing needs of different audiences with various types of works. As a newcomer to the miniseries market, what kind of business logic is behind the layout of miniseries market in Tik Tok, and what signals are released, which are all the concerns of the whole industry.

After years of deep cultivation in the field of entertainment content, Tik Tok has accumulated rich experience. From the initial announcement and production of comprehensive film and television content to the self-made miniseries, after establishing a perfect entertainment marketing ecology, it is the general trend to move closer from the middle and lower reaches to the upstream production end, and entering the miniseries market can also promote the diversification of Tik Tok’s entertainment ecology. Dream on! Tik Tok will gradually become a co-creator of entertainment content, starting with fine miniseries such as Jingjing.

With the launch of more fine miniseries, Tik Tok will also promote the coordinated development of the whole industrial chain and achieve a win-win situation. According to the White Paper on Entertainment in Tik Tok in 2020, in the 30+ S-level boutique miniseries planned to be launched in 2021, Tik Tok will carry out in-depth cooperation with head film and television production companies such as Zhenledao, Huayi Chuangxing, Tangren Film and Television, and head brokerage companies such as Wow Wow, Lehua, and cooperate with IP parties such as tomato novels to push miniseries into a batch and systematic development mode. This signal released by Tik Tok means that the platform has been laid out in advance in terms of IP supply, content quality and star lineup, and by integrating the advantages of the platform and multi-party resources, copyright owners, content producers and platforms can achieve multi-win results.

In addition, in the era when content is king, fine miniseries are becoming the core driving force of Tik Tok’s content consumption. With the launch of more fine miniseries in the future, it can also feed back the development of the platform-on the one hand, it attracts more users with good content internally, improves the user retention rate and effectively helps the growth of platform users; On the other hand, fine miniseries are easier to get out of the circle, which in turn can increase the volume of the platform and enhance the brand image of Tik Tok.

With the launch of the next 30 +S quality mini-short plays, I believe Tik Tok will soon become an innovator and leader in the market, and be promoted from a newcomer to the "number one player" in the mini-short play market.

— THE

Jing Wong has strong marketing ability! Publicity of ＂New Eternal Dragon Slayer＂ has been searched frequently.


1905 movie network news Recently, Jing Wong has attracted a lot of attention, and it has been searched frequently.The reason is very simple. He is going to make a new play. And he released this series of Weibo’s plot even more wonderful than the new play.



In the critical period when the film industry is about to resume work in an all-round way, the initial cast will be "out of the circle", and people have to sigh that Jing Wong is really body of work in terms of marketing.First, on May 3rd, Jing Wong’s birthday, he sent a message to Weibo announcing that he was about to "go through the customs" for filming, and announced the "Golden Supporting Actors", most of whom were mature actors with recognized strength, which was full of Hong Kong flavor. Netizens can’t help but sigh, "Looking at the supporting lineup, the starring role should not be wrong."



After a lapse of four days, on May 7th, director Jing Wong once again announced the starring lineup of the new version of "Eternal Dragon Slayer" through his social platform official, and at the same time exposed a group of actor modeling stills. Weibo finally sold a pass. "As for Xiao Zhao … I won’t tell you yet!"


A word shocked a thousand waves, and netizens immediately set off a discussion upsurge on the starring lineup. However, the discussion heat has not dropped yet. Jing Wong then deleted the information and explained the reasons for deleting the article, and at the same time rumored that "Xiao Zhao … is definitely not."Dilraba”。



Such a series of operations, several topics airborne hot search, this fan has been looking forward to 27 years of "Eternal Dragon Slayer" finally came, will it make up for so many years of childhood dreams? Or just another self-consumption? Today, we invited film critic Tan Fei to give a special comment — — Director Jing Wong’s feelings are on the shelf again. Should marketing start with casting?


"Do you think Jing Wong’s marketing is heavy?" Moderator Chen Min asked."It’s too heavy," Tan Fei sighed. "You see, at the end of 2019, he vaguely said that he would shoot a new version of" Eternal Dragon Slayer ",and after the release of first hero and No.1,LAM Raymond、Janice ManThe lineup once again made everyone stunned. "How can these people compare with the version 27 years ago?" But at this time, the film has been "out of the circle."


In fact, in the Weibo propaganda in 2019, Jing Wong also buried an important "stalk", that is, "Zhang Wuji finally went to Dadu to find Zhao Min" — — Twenty-seven years ago, Zhao Min and Zhang Wuji said, "Zhang Wuji, if you want to save the six sects, come to me." Tan Fei frankly said that he was actually very impressed by the scene at that time, and "I am still very excited after waiting for 27 years and finally getting the chance."


In Tan Fei’s view, this hot topic of Dilraba shows the superb marketing ability of director Jing Wong.


Since 2016 and 2017, many netizens have been casting roles for directors. Everyone thinks that Dilraba’s appearance fits well with the setting of Persian saint Xiao Zhao. This time, Jing Wong himself Weibo denied it, which pushed the topic even hotter. "This is called marketing, which is called hype, which is called unprofitable. This is called small Boda. He denied it and also took the word Dilraba.


Talking about this, Tan Fei boldly guessed Xiao Zhao’s candidate — — "I just mentioned a name Chingmy Yau, didn’t I? She played Xiao Zhao 27 years ago. If her daughter Shen Yue plays Xiao Zhao 27 years later, it will be more topical. "


The topic is enough, and many fans turn their attention to the content and quality of the film. On the one hand, the existing cast and modeling are quite controversial; On the other hand, how Jing Wong’s director level will be this time is also an unsolved "mystery" for everyone. "There is a saying among fans that’ the most difficult level to guess in the world is Jing Wong’s director level’ because it goes up and down, up and down," Tan Fei added.


Jing Wong’s previous works seem to prove this point. "Douban scored as high as 7.2, and the second one dropped to 5.5. Besides, these movies are actually popcorn movies." Tan Fei said, "Wang Jing has an idea, that is, if he is a art cinema, he will be the top art cinema. If he is a commercial film, he will be the first and a complete hit."


Jing Wong’s creative style is so changeable that film critic Tan Fei can’t help but sigh, "You can see his highest side, his lowest side, his meticulous side and his shoddy side". From this point of view, he can completely match the title of "film actuary" given to him by everyone. He is not limited by artistic creation, but he particularly understands his goal of making commercial films.


Take this film as an example. Tan Fei said that Jing Wong left himself a "back road", and this cast, which was criticized by many netizens, was part of the "back road" he laid for himself.


"What is my goal? The first is to make money. Let’s compare this movie. Do you think that if first hero is replaced by a top-notch mainland player like Karry or a top-notch Jackson Yee, his personal worth is estimated to be much higher than eating all the lineups together, then he may not be able to make money, but if he takes such a lineup, think about it. Even if he encounters a’ black swan’ like the current epidemic, he can sell it to the website. "


In fact, director Jing Wong has always been criticized for this. In the face of doubts, he always behaves very calmly. "He may say his feelings, how much can he sell?" Tan Fei said with a smile. For Jing Wong, the most important thing about a commercial film is not how you evaluate it, but how the market evaluates it. Tan Fei recognized this. "I think it is a director’s duty to respect capital.".


"However, we still hope to see director Jing Wong’s real talent ability besides the marketing expert, that is, besides financial quotient, there is also talent quotient", Tan Fei finally said. Everyone also.I look forward to the early publication of this new film directed by Jing Wong.


The National Copyright Administration announced ten major copyright events in China in 2017.

　　People’s Daily Online, Beijing, March 5 (Fu Changchao) The reporter learned from the National Copyright Administration that "Ten Major Copyright Events in China in 2017" were released to the public today. The ten major events selected by the National Copyright Administration are:

　　First, favorable policies for copyright in the new era have been continuously introduced.

　　The report of the 19th National Congress of the Communist Party of China pointed out that it is necessary to "advocate innovative culture and strengthen the creation, protection and application of intellectual property rights", and established the general tone of intellectual property work in the new era, including copyright, and the situation of copyright work continued to improve. In January, the State Council issued the "Thirteenth Five-Year Plan for the Protection and Utilization of National Intellectual Property Rights" and the National Copyright Administration issued the "Thirteenth Five-Year Plan for Copyright Work"; In November, the first meeting of the 19th Central Deep Reform Group deliberated and adopted the Opinions on Strengthening Reform and Innovation in the Field of Intellectual Property Trial. A series of macro-policies have been introduced one after another, which have injected strong impetus into the development of China’s copyright cause and provided guarantee for building a copyright power and an innovative country.

　　Two, the National People’s Congress Standing Committee (NPCSC) to carry out copyright law enforcement inspection.

　　In 2017, the National People’s Congress Standing Committee (NPCSC) carried out law enforcement inspection of copyright law. Vice Chairman Wang Chen and others personally led a team to Beijing, Shanghai, Fujian, Guangdong, Qinghai and other five provinces and cities to carry out inspection. At the same time, the Standing Committee of People’s Congress of ten provinces, autonomous regions and municipalities, including Tianjin, Hebei, Inner Mongolia, Shandong, Henan, Hubei, Hunan, Chongqing, Guizhou and Sichuan, was entrusted to inspect the implementation of copyright law within their respective administrative regions. This is the largest law enforcement inspection since the implementation of the copyright law in 1991, which is of great significance to enhance the copyright awareness of the whole society, improve the level of copyright protection, promote the development of copyright industry and promote the revision of copyright law.

　　Three, the National Copyright Administration to promote the continuous improvement of online music copyright order

　　Since focusing on rectifying the copyright order of online music in 2015, in view of the phenomenon that grabbing exclusive copyright and driving up copyright licensing fees are not conducive to the wide spread of music works and the healthy development of online music industry, in September 2017, the National Copyright Administration interviewed major online music service providers and domestic and foreign music companies, demanding full authorization of online music works, avoiding exclusive authorization, guiding and exploring the establishment of a good online music copyright authorization and operation model in line with market rules and international practices, and jointly promoting the prosperous, healthy and orderly development of online music. The major online music service providers responded positively and authorized each other, and the copyright order of online music continued to improve.

　　Fourth, the core copyright industry in China has developed rapidly

　　In 2017, news publishing, radio, film and television, software design, animation and games and other industries accelerated the integration and development of Internet technology, and promoted the rapid development of the core copyright industry. Among them, the movie box office exceeded 55.9 billion yuan, and Wolf Warriors 2 topped the list with 5.68 billion yuan; The overall operating income of the game industry was about 218.96 billion yuan, a year-on-year increase of 23.1%. According to the survey data of "Economic Contribution of Copyright Industry in China in 2016" released by China Press and Publication Research Institute, the copyright industry accounted for 7.33% of China’s GDP in 2016, of which the core copyright industry accounted for 4.58% of GDP, accounting for 62% of all copyright industries, with an average annual growth rate of 13.4%. The rapid development of core copyright industry has played an important supporting role in promoting China’s economic and cultural development.

　　Five, "Sword Network Action" highlights the outstanding role of protecting online copyright.

　　In 2017, the National Copyright Administration, the National Network Information Office, the Ministry of Public Security and the Ministry of Industry and Information Technology jointly launched the 13th "Jianwang 2017" special campaign to crack down on online infringement and piracy. Copyright law enforcement and supervision departments at all levels, together with the departments of Internet Information, Industry Information and Public Security, inspected 63,000 websites, shut down 2,554 infringing and pirated websites, deleted 710,000 infringing and pirated links, collected 2.76 million infringing and pirated products, placed 543 cases on file for investigation, investigated 57 criminal cases involving 107 million yuan, and released 20 typical cases of online infringement and piracy to the public. Since the "Sword Network Action" was launched continuously for 13 years, the phenomenon of large-scale infringement and piracy has been curbed, and the network copyright environment has continued to improve, increasingly highlighting the outstanding role of protecting network copyright.

　　Six, the establishment of 11 intellectual property courts nationwide.

　　In 2017, the Supreme Court approved the establishment of specialized intellectual property courts with cross-regional jurisdiction in 11 cities, including Nanjing, Suzhou, Wuhan, Chengdu, Jinan, Fuzhou, Qingdao, Hefei, Hangzhou, Ningbo and Shenzhen, so as to promote the unification of standards, scales and quality improvement of intellectual property cases. The establishment of 11 intellectual property courts has enabled China to form a "3+11" specialized intellectual property judicial institution consisting of 3 intellectual property courts and 11 intellectual property courts in Beijing, Shanghai and Guangzhou. This is of great significance to further improve the judicial protection system and strengthen the judicial protection of intellectual property rights, including copyright.

　　Seven, China news media copyright protection alliance was established.

　　News works are the core resources of news media, and the copyright protection of news works has been highly valued by all walks of life. On April 26, 2017, at the 2017 China Internet Copyright Protection Conference hosted by the National Copyright Administration, 10 central news organizations, including People’s Daily, Xinhua News Agency, CCTV and China Search, initiated the establishment of the "China News Media Copyright Protection Alliance" and issued the "China News Media Copyright Protection Alliance Declaration". In addition to the 10 sponsors of the alliance, 122 newspapers, periodicals, radio stations and television stations across the country issued the Statement on Strengthening the Copyright Protection of News Works, which clearly expressed their firm stance on safeguarding copyright. Subsequently, the National Provincial Party Newspaper Group Copyright Protection Alliance and China Financial Media Copyright Protection Alliance were established one after another, and the traditional media rallied to safeguard the copyright of news works.

　　Eight, software legalization to promote the development of software industry.

　　In 2017, the inter-ministerial joint conference on promoting the use of genuine software strengthened overall coordination, service guidance, supervision and inspection, and achieved new results in promoting the use of genuine software. Party and government organs at all levels purchased 1.277 million sets of operating systems, office and anti-virus software, and central enterprises and financial institutions purchased 2.4511 million sets of operating systems, office and anti-virus software. A total of 37,667 enterprises nationwide were promoted to realize software legalization. The inter-ministerial joint meeting inspected 389 units and 26,989 computers. Party and government organs and large and medium-sized enterprises took the lead in using genuine software, which played a good role in demonstrating and leading, promoted the continuous enhancement of software innovation ability, and the number of software copyright registrations increased substantially. In 2017, the number of software copyright registrations reached 745,400, an increase of 83% year-on-year; Revenue from software and information technology services reached 5.5 trillion yuan, up 13.9% year-on-year.

　　Nine, the role of judicial trial in copyright protection is increasing.

　　In 2017, the people’s courts effectively resolved all kinds of copyright disputes through the trial of cases, and the role of judicial trials in copyright protection continued to increase. For example, in the piracy case of Tencent v. Storm Company’s "The Voice of China (the third season)", the court found that Storm Company constituted an infringement and sentenced it to compensate Tencent for a single episode of over 1 million yuan and a total of 6.06 million yuan for six episodes, setting a new record for the compensation for a single variety show in Beijing. In the first-instance judgment of Netease v YY on copyright infringement and unfair competition, the court made it clear that live video games constituted copyright infringement of video games, and sentenced the defendant to compensate the plaintiff for economic losses of 20 million yuan, setting the highest compensation for online game infringement at present. With the increasing amount of compensation, the judicial protection of copyright is increasing.

　　Ten, artificial intelligence creation brings new copyright problems.

　　2017 is the first year of artificial intelligence, which plays an important role in news gathering, literary creation and other fields. In May, The Sunlight Lost the Window was published by Beijing United Publishing Company, which is known as the first poetry collection created by artificial intelligence 100% in human history. The emergence of a large number of artificial intelligence creations and the foreseeable rapid growth have triggered a heated discussion on the copyright and ownership of artificial intelligence creations, which has become a hot topic in the copyright theory circle in 2017.

The first ＂Pioneer＂ strategic missile regiment is on duty during the year! Russian hypersonic strike system has basically taken shape.

[Global Network Reporter Zhang Haichao] On August 10, the Russian military intensively announced the latest progress of its various hypersonic weapons: the first "Pioneer" hypersonic strategic missile regiment will be fully loaded into combat duty in the fourth quarter of 2021; The "Zircon" hypersonic missile completed the national acceptance in 2021, and the first Russian warships equipped with the missile were ready.
Considering that the Russian Air Force has already installed "daggers" earlier, in addition to the army, several Russian armies have been or will soon be equipped with hypersonic weapons, which can perform tasks ranging from intercontinental strategic nuclear strikes to campaign tactics and conventional operations, covering all kinds of targets on land and at sea. It can be said that the Russian hypersonic weapon strike system has basically taken shape. This is not a star and a half ahead of the US military.
Russian "Pioneer" hypersonic glider breaks through the anti-missile interception effect map.
According to a report by the Tass news agency on August 10th, Major General Andrei Cherevko, commander of the 13th Missile Division of the Russian Strategic Rocket Force, reported to Defense Minister shoigu: "The 13th Missile Division continues to take measures to replace the new strategic missile system. According to the 2021 mandate, the first missile regiment equipped with the’ Pioneer’ system should complete deployment and perform combat duty. "
Cherevko said: "Two well-based launchers with missiles are being prepared. Dressing is going on according to the schedule. The missile will be placed in the well-based launcher and ready to enter the combat alert (state) in the fourth quarter of 2021. "
It is reported that in December 2019, some of the first missile regiments equipped with "Pioneer" hypersonic strategic missiles were put into combat duty in orenburg region of Urals.
Cherevko also reported to Shao Yigu that the second intercontinental ballistic missile regiment equipped with "Pioneer" will be put into combat duty in the 13th Missile Division in 2023.
According to two other reports from the Tass news agency, Russian Deputy Minister Alexei Krivoruchko said on August 10th that the national test of "Zircon" hypersonic missile will be completed in 2021.
Data Map of Russian Navy’s Test-fired Zircon Hypersonic Missile
On the same day, Rear Admiral Alexander Zalenkov, commander of the 11th submarine division of the Russian Northern Fleet, reported to Defense Minister shoigu that the new Kazan 885M nuclear submarine, which was commissioned in May this year, could carry a Tsirkon hypersonic missile to strike targets on the ground and at sea. The submarine "has better stealth, higher maneuverability, upgraded communication and sonar system, and better living conditions". According to the development strategy, the 855M nuclear submarine will become the pillar of the Russian navy’s attack submarine force.
According to the report, the Avangar glider can fly in a dense atmosphere at a hypersonic speed of up to Mach 28 and break through any anti-missile defense system. Russian President Vladimir Putin first mentioned the "Pioneer" hypersonic weapon in March 2018.
"Zircon" is the first hypersonic cruise missile in the world that can use its own engine thrust for long-term aerodynamic flight in dense atmosphere. Its speed can reach about Mach 9, and its maximum range is said to reach 1000 kilometers. Earlier Russian media reports showed that the Russian Navy had a number of new surface ships and nuclear submarines that would be equipped with "zircon" for the first time.
MIG -31K mounted "dagger" hypersonic missile
On the whole, Russia already has a variety of hypersonic weapons, ranging from strategic strikes ("Pioneer") to campaign and tactical strikes ("Dagger" and "Zircon"), ranging from intercontinental level to hundreds of kilometers, which can be used for both strategic nuclear strikes and conventional attacks, covering various target types on land and at sea.
In addition, Russia is still developing updated hypersonic weapons, which are used to equip Su -57, future and active improved strategic bombers, etc., and perform more diverse combat missions.
At present, except for Zircon, which is undergoing the final acceptance test, the other two "Dagger" and "Zircon" have been installed in the Russian Air Force and Strategic Rocket Force and put into use. If the "zircon" is accepted successfully, the blank of the Russian navy will soon be completed. With the development and testing of various types of hypersonic weapons, the Russian army is also making preparations at the same time, forming a relatively complete system work from the aspects of receiving troops, weapon platforms and infrastructure. From the current situation, the Russian multi-service hypersonic weapon strike system has basically taken shape. This is not a star and a half ahead of the US military.
Reporting/feedback

New Year’s Day medical services are uninterrupted, and grassroots escort health does not stop.

When most people are immersed in the joy of reunion with their families and the joy of holidays, there is such a group of people who stick to their jobs as always. They are unknown, give up their families for everyone, do a good job of safety protection with love and dedication, and protect the health of the people in the city.

Vaccination "non-stop"

At present, it is the season of high incidence of respiratory infectious diseases. In order to prevent and control all kinds of infectious diseases, especially respiratory infectious diseases mainly caused by influenza, according to the needs of residents in the area, most community health service centers (hospitals) in the city have been conducting non-stop consultations during New Year’s Day, carrying out vaccination services normally, providing residents in the area with a holiday guarantee and working together to build an immune barrier.

Ms. Sun, who lives in Zhougang Community, Hushu Street, Jiangning District, said: "The New Year’s Day holiday of the community service center is also normal, so that I can bring my children to vaccinate with peace of mind. It is really a caring institution that serves the people and does practical things!"

Non-stop physical examination

Uncle Shen, who lives in Hengyong Dongyuan, Daishan Community, Yuhuatai District, has been confined to bed for a long time due to a stroke and is responsible for taking care of his wife’s poor health. When the staff of Daishan Community Health Service Center in Yuhuatai District combed the health files, they found that the old couple had not had a physical examination this year. After understanding the situation, Sun Juan, the team leader of the Center’s "Healthy Butler", took the initiative to contact two elderly people and gave up rest during New Year’s Day to provide on-site physical examination services for the elderly.

The "health housekeeper" patiently carried out physical examination, blood routine, liver and kidney function, B-ultrasound, electrocardiogram, blood pressure and other examinations for the old couple. Director Dou Wen, a family doctor, carefully asked the old people about their living habits and medication, and gave personalized health guidance to the existing problems of the old people. And tell aunt how to properly care for Uncle Shen who has been in bed for a long time at home to prevent bedsore. According to the relevant person in charge of the center, there are still many elderly people with mobility difficulties in Daishan area. In order to meet the health needs of these people as much as possible, the center’s "health housekeeper" team will dynamically adjust the on-site service according to the actual situation, so that residents can really have "medical care".

Dialysis service is uninterrupted.

At 8 o’clock in the morning at the Community Health Service Center in Hengxi Street, Jiangning, the medical staff in the hemodialysis room have been busy with their duties. Since the center opened the hemodialysis room of the first community hospital in the region in February 2019, due to the particularity of hemodialysis work, the staff focused on the needs of patients regardless of holidays and stuck to their posts. The number of hemodialysis patients here has increased from 5 at the beginning to 52 at the most, and the shift of doctors and nurses has also changed from "one shift" at the beginning to "three shifts" now, which has met the hemodialysis needs of local residents and even residents in neighboring Maanshan, Anhui Province … Professional technology and caring service have made residents’ sense of acquisition more complete, their happiness more sustainable, their sense of security more secure, and they have effectively opened up services for the health of the people.

Outpatient treatment does not close.

The person in charge of the Digestive Endoscopy Center of Mufushan Community Health Service Center in Gulou District said that six gastrointestinal endoscopy examinations were arranged this morning. The checklist had been arranged long ago, and all of them were community residents who signed contracts with our digestive team. Because of their busy work, they specially chose holiday examinations. When leading the safety inspection in the holiday center, Mr. Li took the dean’s hand and said. "Thank you very much. I’m usually busy at work, and I’ve always wanted to check my gastroscope, so I don’t have time. You can see a doctor and check up as usual on holidays, and the service is so thoughtful that it’s really convenient for us." In August this year, the center began to implement the service of "no weekends" and "no closing hours" for the convenience and benefit of the people on holidays, and the satisfaction and sense of gain of the surrounding people were obviously improved.

I am on duty 24 hours a day.

Lukou Community Hospital in Jiangning District normally carries out various medical and health work during holidays such as New Year’s Day. Medical staff adhere to the clinical front line, continue to provide high-standard and high-quality medical services, and spare no effort to protect the health and happiness of residents in the jurisdiction.

The emergency department of Lukou Community Hospital is non-stop for 24 hours. The general outpatient clinics are all open normally, and all kinds of inspections and tests are carried out normally. The inpatients are treated normally and the operations are carried out normally. Fully protect patients’ medical needs and ensure patients’ smooth medical treatment.

For medical staff, holidays are actually just a very ordinary day. Inquiring, seeing a doctor, dressing change, making rounds, drawing blood, carrying out doctor’s orders, writing medical records … The hurried steps never stop, and the busy figure never stops. Different posts, the same persistence. Behind the front line of clinic is the silent medical staff who watch for health day and night, and show their responsibilities and responsibilities with practical actions.

At the same time, in order to strengthen hospital safety management and ensure the safe and orderly development of medical work during holidays, hospital leaders led the team, and relevant functional departments set up safety inspection teams to conduct safety inspections on all departments of the hospital. Emphasis is placed on the importance of safe production, and all posts are required to be vigilant at all times and strictly abide by various safety operation procedures to ensure the safe and smooth progress of all work in the hospital.

When people enjoy a rest at home or go out to play, persistence has always been the key word for medical staff. We will always build a solid line of defense to protect the well-being of the people and provide patients with safer, better and more convenient medical services. Be on duty for life and interpret benevolence with action.

Correspondent Tang Cuitong Wu Yuehua

Nanjing Daily/Purple Mountain News reporter Wang Jieyu

　

In 2023, the China Three-person Basketball League (Pingtan Division, Fujian) started.

Southeast Network September 18 (Fujian Daily reporter Zhang Zhehao correspondent Lin Tongxin) On the 16th, the 2023 China Three-person Basketball League (Pingtan Division, Fujian Province) kicked off in Pingtan Longwangtou 3V3 Basketball Park, which was the first time that the league was held in our province. Eighteen teams in both men’s and women’s groups will play for five days.
China three-person basketball league is the highest level three-person basketball tournament in China, including China men’s three-person basketball super league, China men’s three-person basketball super league satellite tournament and China women’s three-person basketball league. There are two major events in this competition: satellite competition and women’s league, and 64 high-intensity duels will be staged in Pingtan Division.
That night, the event was started by the satellite race, and the opening match was held between Fujian Sturgeon Star and Anhui Power Basket. As the first Fujian team in the history of satellite competition, Fujian sturgeon star struggled hard in the competition and made a smooth start with a total score of 22: 13.
Reporting/feedback

Here comes the opportunity! Edwards or the leader of the American team shines in the World Cup. The 21-year-old Wolf King is too strong.

This summer, Edwards, who has proved himself to be the new face of the Timberwolves through strong stadium performance, received a super top salary of 260 million yuan for five years from the parent team, which made the Timberwolves’ already difficult salary space worse, but no one would doubt that Edwards was not worthy of such a contract. The new Wolf King, who looks like Jordan, is attracting more and more people’s attention, both on-court strength and off-court charm. At the age of 21, in the third season of his career, he has grown into a star in both offense and defense, averaging 24.6 points, 5.8 rebounds, 4.4 assists, 1.6 steals and 0.7 blocks. He is full of winning spirit and strong willpower. If this Timberwolves has a future, then Edwards is that future.

This summer, Edwards has not been idle. He is currently training in the national team. In the training video that was exposed a few days ago, Edwards played quite well. Considering that the stars of this American team in the World Cup are dim, maybe Edwards has the opportunity to become a leader in this team and shock the world at the end of August.