标签： 上海荤场子

Reunion dinner on the construction site

On February 11th, Lunar New Year’s Eve, 123 builders of Wuchang Binjiang Underground Ring Road Project of China Construction Third Bureau had a reunion dinner in the canteen of the construction site.
Text/Figure Hubei Daily All-Media Reporter Tian Yue Correspondent Wang Teng Du Yanzi
On New Year’s Eve, all families are reunited.
This is a different year for the 123 builders who stick to their posts in Wuchang Riverside Underground Ring Road Project of China Construction Third Bureau.
At 6 o’clock in the evening, steaming braised fish, meatballs and jiaozi were served in turn, and the frontline builders who stayed together day and night raised their glasses to celebrate the reunion dinner.
He: Stick to the construction site for the Spring Festival for six consecutive years.
"Many jobs and many people can’t have a holiday during the Spring Festival. I am just one of them." Jiang Shaowu, head of Wuchang Binjiang Underground Ring Road Project, said. Due to the outbreak of the epidemic in the Spring Festival last year, Jiang Shaowu saw the solicitation order for the company to build Vulcan Mountain. He cancelled his vacation plan, immediately signed up for the construction of Vulcan Mountain, and then joined the Raytheon Mountain.
In August, 2020, Wuchang Riverside Underground Ring Road Project started. Because the pile foundation and floor construction of Linjiang construction section should be completed before the flood season to ensure the early completion and use of the road, the project cannot be stopped during the Spring Festival. Although he failed to have a reunion dinner with his family for six consecutive years, he was ashamed of his family, but for the project to be completed as scheduled, Jiang Shaowu said that he did not regret it.
He: Spent his first Spring Festival away from home.
Zhou Siwei, who graduated from school last July, took the initiative to ask the left-behind project to work overtime because the project did not stop work during the Spring Festival, and spent the first Spring Festival away from home in Han.
"This is the first Spring Festival that I didn’t spend with my parents at home. Although I miss my family, the project department has been very considerate for us and prepared a delicious New Year’s Eve dinner. It is unforgettable and joyful to have so many lovely colleagues to spend together." While speaking, Zhou Siwei connected the video and wished each other well with his family.
They: Both husband and wife stay in Wuhan.
Tian Songbai and Li Xiaoyan, both working in Wuchang Binjiang Underground Ring Road Project of China Construction Third Bureau, have been in Wuhan for almost a year. The couple originally planned to go back to reunite with their 70-year-old parents and two daughters during the Spring Festival. Due to the tight project schedule, they finally decided to stay in Han to continue their work during the Spring Festival. Tian Songbai said: "The unit keeps people in the post, keeps people in the salary, and keeps people emotionally." Overtime wages are also high, so you can earn more money. When you are not busy with your work, you can take a break and go home to visit the elderly and children. "
On the eve of the Spring Festival, the project department prepared a gift package for the left-behind workers. The couple wrapped the gift package layer by layer and carefully handed it to the courier brother. "It’s nothing for us to eat bitterness. We have to let the two girls at home eat more delicious food." After the New Year’s Eve, the couple dialed the video with the children and saw their daughter’s clever appearance. The couple were both sad and deeply gratified.
The project department distributed the Spring Festival gift package to each left-behind person, and paid the salary and bonus in full and on time before the year. Collect the New Year’s wishes of left-behind workers in advance, implement the one-on-one personal tailor model, and help them realize their New Year’s wishes in a personalized way; The project department also opened a construction site cinema to enrich amateur cultural life.
Go out, be bitter and tired, and live a better life for your family. Looking at thousands of lights, the workers shouted sincere wishes in unison: "Wuhan will be better!" "
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The highest temperature dropped to 20℃! Local level 7 gale! Mid-Autumn National Day The latest weather in Hunan →

During the Mid-Autumn National Day holiday, cold air activities are frequent, with cloudy and cloudy weather during the day from 28th to 29th, light rain affected by weak cold air from 29th to 1st October, moderate to heavy rain in the northwest of Hunan, and a slight drop in temperature. From 2nd to 4th, it was cloudy and cloudy during the day, with scattered showers, with obvious temperature recovery. From 4th to 6th, it was light rain affected by strong cold air, heavy rain in the north of Hunan, and local gust of 7 in the north wind. During holidays, it is necessary to strengthen the prevention of the adverse effects of rain, strong winds and other weather on traffic and outdoor activities.

First, the weather forecast in the province

The Mid-Autumn National Day holiday is dominated by cloudy days with staged cooling and rainy weather. From the evening of September 29th to October 1st, affected by the infiltration of weak cold air southward, there was light rain on cloudy days in the whole province, and the temperature dropped slightly. On the evening of the 29th, there was moderate to heavy rain in the northwest of Hunan (Attached Figure 1). From the evening of 4th to 6th, due to the influence of strong cold air, there was a heavy rain in the northwest of Hunan (attached figure 2), and the local gust of the north wind was level 4 ~ 5, and the maximum temperature could gradually drop to about 20℃ (attached figure 3). Specific forecast:

On the 28 th, there was light rain on cloudy days in southern Hunan, and cloudy weather was dominant in other areas; The north wind is 2 ~ 3; The highest temperature is 27 ~ 29℃ in northwest Hunan and 30 ~ 32℃ in other areas.

On the 29 th (Mid-Autumn Festival), there was light rain on cloudy days in southern Hunan, and it turned cloudy to light rain in other areas, including moderate to heavy rain in northwestern Hunan; The north wind increased from 2 to 3 to 3 to 4; The highest temperature is 27 ~ 29℃ in the north of Hunan and 30 ~ 32℃ in other areas.

On the 30 th, there was light rain in most parts of the province on cloudy days; The north wind is 2 ~ 3; The highest temperature is 23 ~ 25℃ in northwest Hunan and 28 ~ 30℃ in other areas.

On October 1 (National Day), there was light rain in most parts of the province on cloudy days; The north wind is 2 ~ 3; The highest temperature is 21 ~ 23℃ in northwest Hunan and 24 ~ 26℃ in other areas.

From 2 nd to 3 rd, the province is dominated by cloudy and cloudy weather with scattered showers; The north wind is 2 ~ 3; The highest temperature is 27 ~ 29℃ in the north and west of Hunan, and 30 ~ 32℃ in other areas.

On the 4 th, the northwest of Hunan turned cloudy to moderate rain, with heavy rain in the local area and cloudy to light rain in other areas; The north wind is increased from 2 to 3 to 4 to 5, and the local gust is 7; The highest temperature is 24 ~ 26℃ in northwest Hunan, 30 ~ 32℃ in southern Hunan and 27 ~ 29℃ in other areas.

On the 5th, there was moderate rain on cloudy days in northern Hunan, with heavy rains in Xiangxi, Zhangjiajie, northwestern Changde, southern Yueyang and eastern Changsha, and light rain on cloudy days in other areas. The north wind is 4 ~ 5, and the local gust is 7; The highest temperature is 20 ~ 22℃ in north Hunan, 29 ~ 31℃ in south Hunan and 23 ~ 25℃ in other areas.

On the 6 th, the rain in northern Hunan turned cloudy, and there was light rain on cloudy days in other areas; The north wind is 4 ~ 5, and the local gust is 7; The highest temperature is 17 ~ 19℃ in the north of Hunan and 21 ~ 23℃ in other areas.

Second, the national weather forecast

During the Mid-Autumn National Day holiday, it was rainy in Sichuan Basin, Jianghan, Huanghuai, eastern Qinghai and eastern Gansu. The rainy days in eastern Sichuan Basin and southwestern Shaanxi can last for 4 ~ 7 days. There are moderate to heavy rains in northeastern Sichuan, northern Chongqing, western Hubei, western Henan and northern Guizhou, with local heavy rains and strong convective weather such as short-term heavy precipitation. The accumulated precipitation in most parts of the country is 30 ~ 60mm, and it is 100 ~ 200mm in northeastern Sichuan, southwestern Shaanxi and northern Chongqing, with the local area exceeding 250mm.

Iii. Impact analysis and suggestions

1. Strengthen the prevention of the impact of rainy weather on traffic safety. Staged rainy weather will make the road surface wet and slippery, and rainy and foggy low visibility weather will cause driving sight distance deviation, which poses great risks to transportation and holiday travel safety; It is necessary to strengthen traffic guidance during the peak period of holiday travel to avoid serious congestion.

2. Pay attention to the disaster risk of strong local rainfall. There are rainy days in the early stage of the holiday, and the soil is easy to be too wet and soft. From the evening of the 4th to the 5th, attention should be paid to prevent secondary disasters such as geological disasters and urban waterlogging caused by heavy rainfall in Xiangxi, Zhangjiajie, northwest Changde, south Yueyang and eastern Changsha.

3. Pay attention to prevent the influence of windy weather. From the evening of the 4th to the 5th, there may be 4 ~ 5 winds in rivers, lakes and high-altitude areas, with local gusts above 7. It is necessary to strengthen the investigation of hidden dangers in water transportation, high-altitude scenic spots and outdoor recreation facilities, and strengthen the safety protection work.

4. Pay attention to prevent the impact of continuous rainy weather on agriculture. Since the 20th, there has been a persistent "cold dew wind" in some areas of northern Hunan and central Hunan. The persistent low temperature will affect the heading, pollination and filling of late rice, which may increase the empty shell rate. Attention should be paid to strengthening deep water irrigation and spraying foliar fertilizer to reduce the risk of yield reduction.

5. Pay attention to prevent strong cooling effects. From 30th to 1st October, the temperature in the province dropped slightly; After 4 days, the highest temperature in the province will drop to 20℃ and below. Attention should be paid to prevent the adverse effects of strong cooling on public travel in high altitude areas.

Attached Figure 1 Cumulative Rainfall Forecast of Hunan Province from 20: 00 on September 29th to 08: 00 on October 2nd.

Attached Figure 2 Cumulative Rainfall Forecast Chart of Hunan Province from 20: 00 on October 4th to 08: 00 on October 7th.

Figure 3 Maximum temperature drop and gale forecast in the process from 20: 00 on October 4th to 08: 00 on October 7th in Hunan Province.

Figure 4 National Precipitation Forecast from September 29th to October 6th.

(Source Hu Jie, editor of Hunan Meteorological Bureau)

Changde all-media official cooperation hotline: 13511169539

Original title: "The highest temperature drops to 20 C! Local level 7 gale! The latest weather in Hunan during Mid-Autumn National Day → "

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The fertility, violence, and workplace behind the ＂half the sky＂ of the global women’s living conditions …

BEIJING, Oct. 22 (Xinhuanet)-The United Nations Department of Economic and Social Affairs released the report "World Women in 2020: Trends and Data" on the 20th, analyzing the global gender equality situation from the fields of health, education, workplace and violence against women. The report points out that women take on a lot of unpaid housework and nursing work, which limits their economic potential. At the same time, the epidemic in COVID-19 may aggravate the impact on women’s work and livelihood.

On the same day, UN Under-Secretary-General Liu Zhenmin pointed out that countries should redouble their efforts to empower women and girls in order to bridge the data gap in key areas of gender equality.

At present, the real living environment of many women around the world may be seen from this report of the United Nations.

Cartography: Zhongxin. com, Zhang Jianyuan, Text Arrangement: Bian Lei, Meng Xiangjun

Disclaimer: This article is reproduced for the purpose of transmitting more information. If the source is marked incorrectly or infringes on your legitimate rights and interests, please contact this website with the ownership certificate, and we will correct and delete it in time. Thank you.

Source: China News Network

Rooting in fertile soil, keeping upright and innovating to make traditional culture shine in the new era

在第九届尼山世界文明论坛“山东手造”精品展区，与会人员在观展。新华社发

山东青岛市即墨区，工艺品企业员工在制作花边产品。新华社发

在山东济南市山望幼儿园皮影手工坊，老师教孩子们表演皮影戏。新华社发

山东曲阜市孔庙、孔府及周边城市风貌。新华社发

【记者观察】

2013年11月26日，习近平总书记来到孔府和孔子研究院参观考察，并同有关专家学者座谈，留下“一个国家、一个民族的强盛，总是以文化兴盛为支撑的，中华民族伟大复兴需要以中华文化发展繁荣为条件”的谆谆嘱托。

党的十八大以来，习近平总书记围绕新时代文化建设提出了一系列新思想新观点新论断，构成了习近平新时代中国特色社会主义思想的文化篇，形成了习近平文化思想。

山东省委书记林武说，作为中华文明的重要发祥地和儒家文化的发源地，山东时刻牢记习近平总书记谆谆嘱托，主动担负起新的文化使命，自觉做优秀传统文化的守护者、传承者，做优秀传统文化“两创”的探路者、先行者，做文明交流互鉴的担当者、践行者，讲好新时代中国故事的山东篇章，努力为铸就社会主义文化新辉煌、建设中华民族现代文明贡献山东力量和山东智慧。

1. Pass on the Chinese context from generation to generation.

The holy city of the East is full of Confucianism and endless context.

At the opening ceremony of 2023 China (Qufu) International Confucius Culture Festival held not long ago, the first batch of achievements of Qilu Library, a large-scale context project, were released.

As the largest document compilation and publication project in Shandong history and an important part of the "Shandong context" project, Qilu Library is divided into nine parts: classics, research, historical records, figures, cultural relics, literature and art, landscapes, science and technology, and red documents, with a book size of about 1.3 billion words and more than 4,000 volumes. This time, 170 volumes of the first batch of achievements in the compilation of classics, historical records and red literature were released.

According to Bai Yugang, member of the Standing Committee of Shandong Provincial Party Committee and Minister of Propaganda Department, Qilu Library comprehensively studies, protects, compiles and publishes documents handed down from ancient times in Shandong, aiming at creating the richest and most complete masterpiece of Qilu culture, establishing a "cultural Taishan" in the new era, simultaneously cultivating a group of talents in philosophy and social sciences, especially in ancient books research and collation, building a group of cultural brands with Shandong characteristics, and spreading more value symbols and cultural products bearing Qilu culture and China spirit.

"hundred schools of thought is semi-Shandong". Qilu has a long history and a long cultural context, and Tessa is abundant in ancient books and records. In recent years, Shandong has been deeply cultivating the fertile soil of humanities, deeply implementing the "Shandong context" project, building a high-end research platform, actively cultivating imported talents, and making overall plans to promote the research and interpretation system integrating the systematic arrangement of cultural classics, the interpretation and analysis of ideological implications, the interpretation and transformation of the value of the times, and the construction of collaborative innovation systems and mechanisms.

In April 2017, Shandong’s major cultural project "Global Chinese Combination Project" was officially launched. This comprehensive cultural project, which investigates, returns, sorts out and studies overseas Chinese ancient documents, aims to improve the Chinese ancient documents storage system and provide systematic ancient books resources for the inheritance and development of Chinese excellent traditional culture.

In August 2019, the People’s Government of Shandong Province and the Ministry of Education jointly established the Nishan World Confucianism Center, marking the birth of a global platform for Confucianism research, communication and exchange. At the same time, the establishment of academic research platforms such as the Institute of Advanced Studies in Confucianism of Shandong University, the Qilu Culture Research Institute of Shandong Normal University and the Confucius Culture Research Institute of Qufu Normal University has promoted the research and interpretation of Qilu excellent traditional culture with Confucian culture as the focus, and helped to launch a number of outstanding traditional culture research and interpretation results.

In September, 2022, Confucian Classics, an integration of Chinese Confucian classics, came out. The book contains three sub-codes, namely, Confucian classics, righteousness, and biography, which embodies the main thread of the formation and development of Confucianism, and provides authoritative and basic historical materials for in-depth study and interpretation of Chinese excellent traditional culture represented by Confucianism. The construction of the "Shandong context" project has taken important steps.

Cultural relics carry splendid civilization, inherit history and culture and maintain national spirit. Since the discovery of Chengziya site in 1928, Shandong archaeology has gone through nearly a hundred years, and a complete sequence of archaeological cultural development has been constructed, namely, the remains of flat caves-post-Wenhua Li-Beixin culture-Dawenkou culture-Longshan culture-Yueshi culture.

Establish an archaeological database of animals and plants in Haidai area, and build a data system of crops, domestic animals and wild animals and plants from the post-Wenhua Li period to the Han Dynasty; Jointly carry out ancient DNA research to reveal the matrilineal genetic history of Shandong ancient population since 9500 … In the new era, Shandong archaeological institutions have carried out the research on Chinese civilization and culture in a multidisciplinary, multi-angle, multi-level and all-round way, and the archaeological team has been growing, with rich achievements in important discoveries, research and interpretation, which have had an important impact at home and abroad.

2. From "lying in the study" to "walking into people’s hearts"

"The use of courtesy, harmony is precious." In recent years, Qufu has fully tapped and exerted the advantages of the birthplace of Confucian culture, innovatively launched a series of social governance brands, such as "harmony is the most important" social governance, "loving honesty and filial piety" and "six advances" of traditional culture, and cultivated the new trend of the times with traditional culture, forming a good social trend in which everyone respects morality and is kind.

"Zeng Zi said:’ What ten eyes see and what ten hands point to is strict!’ Whenever there are countless pairs of eyes staring at it, we must be cautious and independent … "Zhang Han, a teacher of Jining cadre political and moral education base, is explaining Ceng Zi’s thought of" cautious and independent "to the students at Zengmiao political and moral education teaching point in Jiaxiang County.

Promoting the integration of excellent traditional culture into the construction of cadres’ political morality is an innovative move in Shandong. Jining College of Education for Cadres’ Politics and Morality was established in Shandong, and the first education base with the theme of politics and morality was built in China. The four-in-one teaching method of classroom teaching, on-site teaching, experience teaching and music teaching was adopted, and more than 30 special courses such as "Inheriting the essence of traditional culture and cultivating cadres’ political morality" were developed. By May, 2023, the College had undertaken more than 1,700 classes from national ministries and 31 provinces, autonomous regions and municipalities, and trained more than 100,000 students.

Shandong Radio and Television Station has launched a batch of "two creations" of traditional culture, using documentaries to show the beauty of Chinese history, Pulsating Mount Tai, Pentium River and Spring and Autumn Period of Three Holes, telling the story of "one mountain, one water and one saint" with heart, and promoting the traditional culture from "lying in the study" to "entering people’s hearts".

Adhering to the fine tradition of Qilu culture for thousands of years, Shandong people are hospitable, simple and honest, honest and trustworthy, friendly to others, and practical in doing things … These spiritual characteristics are integrated into production and life, and embodied in product manufacturing, which has spawned a number of well-known and world-renowned Shandong products. From smart home appliances and multifunctional robots to high-speed maglev trains and "Blue Whale No.1" drilling platform, "friendly shandong, a good product in Shandong" has become a shining business card for Shandong’s high-quality development.

3. Play the era movement of mutual learning among civilizations.

Six pieces of wood are cleverly locked with each other, and a stable whole can be formed without external force … Luban Lock, an educational toy invented by the ancients in China, has stepped onto the stage of the United Nations, which is really a hit.

From November 1st, China assumed the rotating presidency of the UN Security Council in November. Ambassador Zhang Jun, Permanent Representative of China to the United Nations, explained the importance of unity and peace by using the Luban lock from Luban’s hometown-Zaozhuang, Shandong Province: "Luban lock is just like peace, which is easy to disassemble and difficult to assemble, easy to destroy and difficult to rebuild, and it may cause irreversible damage if it is rashly started."

When the clock of history is turned back to September 2010, the first Nishan World Civilization Forum was held in Nishan, Qufu, focusing on the theme of "harmony but difference and harmonious world" and promoting cultural exchanges between China and foreign countries through civilized dialogue. In September 2020, the forum was changed from biennial to annual. In September this year, the 9th Nishan Forum on World Civilization was held as scheduled, and guests from different countries and regions attended the Covenant of Civilizations around the theme of "Common values of all mankind and Community of Shared Future for Mankind-strengthening exchanges and mutual learning of civilizations to jointly meet global challenges".

In order to build a multi-level spread pattern of Chinese excellent traditional culture, Shandong has played a set of "combination boxing": the translation project of The Analects of Confucius in the belt and road initiative has been continuously promoted, and the Nishan Bookstore named after Nishan, the birthplace of Confucius, has settled in 89 countries on five continents (including the "Corner of Chinese Culture"), and more than 50,000 kinds of books have entered the eyes of overseas readers through Nishan Bookstore; Continue to enlarge Confucius IP and tell the Shandong chapter of China’s story with heart and affection.

On the new journey, Shandong is pushing Chinese excellent traditional culture to the world with a more open mind, an inclusive attitude and a broad perspective.

(Reporter Zhao Qiuli Li Zhichen)

Project team:

Our reporters Zhao Qiuli, Li Zhichen, Fan Feng and John Zhang.

What is baseball culture？ Why can’t baseball, which is hot in Japan, enter the mainland？

If China’s national game is table tennis, then the Japanese national game is definitely baseball.

A certain institution in Japan once did relevant research, and found that whenever Japanese people mentioned sports, regardless of gender, baseball was the first sport that popped up.

Not only that, the Japanese high school baseball game known as Koshien is regarded by the Japanese as synonymous with blood and hard work, and has become an indelible memory of countless Japanese young people. At the same time, in the streets and alleys of Japan, we can often see a group of children who are not much taller than the bat, waving the bat methodically under the guidance of their parents.

In this way, Japan’s baseball culture has been handed down from generation to generation to the next generation, and baseball has become a well-deserved national sport in Japan. Then, why is the baseball of the Japanese fire so tepid on the mainland?

First of all, Japanese baseball culture is also influenced by American culture. Actually, not only Japan, but also Koreans like baseball very much. This is caused by historical factors. The earliest baseball was not the national game of Japan, but the national game of the United States. The Japanese didn’t like baseball at all, but under the influence of American culture, the Japanese gradually could not live without baseball.

And what about us? What does it matter to us that Americans like baseball? Naturally, we are not greatly influenced by baseball culture.

Secondly, compared with football, baseball costs too much money.

What are the requirements for football? Just find a vacant lot, have a football, even take a cloth pocket or a small tennis ball, and several children can play a ball happily together.

A basketball with a higher demand for the venue just needs a basketball shelf, a ball and half a piece of basketball field, so that a bunch of boys can have a sweaty afternoon.

But what about baseball? If you want to play baseball, you must have at least a baseball bat and a baseball glove. The sum of these two things is a big expense. Can you play baseball when the things are ready? Far more than that, if it’s just pitching and catching the ball, two people can find a clearing to play.

But if you want to organize a slightly formal baseball game, where to find a qualified venue is a big problem. If it’s just a few friends playing and no outfield is needed, then a few bases in the pitcher’s mound and infield are also important, right? In the long run, it will take up half of the baseball field. Considering that there are not many decent football fields in various places nowadays, let alone a special baseball field.

Subsequently, the characteristics of baseball itself are not conducive to its own promotion.

Compared with traditional ball games, the threshold of baseball is really too high. Football and basketball, as long as they are healthy and normal people, can participate and have fun even if they have not received special training.

And baseball? Without the professional guidance of the coach (the three skills of baseball pitching, hitting and fielding are relatively independent and need to be studied and trained separately) and a certain period of training, it is really difficult for a novice to throw the ball into the strike zone and master the correct swing posture.

To put it simply, a novice wants to experience the fun of baseball, which requires much more investment in the early stage and is not easy to get started.. The number and quality of grass-roots coaches in China baseball are far from enough, which makes it difficult for children to truly experience the charm of this sport and fall in love with it.

In a word, baseball, the national sport of Japan, seems to be a little acclimatized here. After all, for us, table tennis is more enjoyable to play.

2022 High-end Beauty Market Trends Resume： How to Grasp New Groups and New Categories with Both Hands？ (I)

During the Double Eleven this year, beauty care has achieved remarkable results. Now more and more young people begin to pay attention to their own image and are willing to spend time and money on their faces, which also gives us great opportunities in the beauty market. The author also used the data to re-list the trend of the beauty market for us. Let’s take a look.

In the economic downturn, "lipstick effect" is one of the most frequently mentioned keywords.

The lipstick effect is still in effect in China. According to BCG&TMI data, the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years. Although there has been a slight correction of 2% this year, it is almost harmless compared with other consumer tracks that have been hit hard.

In the past Double Eleven period, the star map data showed that the GMV of beauty care reached 82.2 billion, accounting for 8% of all categories, which was also consistent with the ranking in 2021/2020.

In the high-end beauty market, the status of international brands may be hard to shake for a long time. Looking at the top ten brands of Tmall’s double eleven beauty category turnover this year, only Polaiya and Winona, domestic brands, squeezed into the fifth and sixth places on the list. According to Euromonitor data, since 2019, the top three positions of high-end cosmetics market share have been firmly controlled by L ‘Oreal, Estee Lauder and LVMH. In 2021, the market share of the above brands reached 18.4%, 14.4% and 8.8% respectively.

However, the noteworthy change is that during the Double Eleven this year, most of the growth rate of international beauty brands GMV turned negative, while domestic beauty brands still maintained strong growth.

According to the magic mirror data, during the Double Eleven in 2022, the domestic beauty brand GMV reached 5.678 billion, which was only 1/3-1/4 of that of foreign brands (20.961 billion), but the domestic and foreign brands GMV of TOP50 increased by 49% and -2% respectively, continuing the trend of 618.

When domestic brands are constantly attacking the high-end market, the consumer/category structure of the beauty market is also changing rapidly: after 00, they begin to enter the workplace, their income is not high, and their ability to screen information is stronger; After years of market education, the demand of essence, cream, sunscreen lotion, pre-makeup lotion/toner and other sub-categories is steady, and new potential categories such as body lotion and high-end perfume are eager to compete for consumers’ attention.

How can brands capture the above trends and reach new beauty consumers with more innovative means? Recently, Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG) jointly released the Insight Report on Digital Trend of High-end Beauty Market in China, and the community marketing institute picked out the dry goods to share with readers.

What is the high-end beauty market? How expensive can a product be considered high-end?

One division and reference standard given in the report is to divide the beauty market into high-end skin care, high-end makeup and high-end perfume:

  • High-end perfume must surpass 500 yuan;
  • In the high-end skin care sector, the price of essence/cream/eye cream products (with significant repair effect) exceeds 500-750 yuan, and the price of lotion/makeup remover/facial cleanser/mask/sunscreen/body lotion (for daily care) exceeds 200-300 yuan;
  • In the high-end makeup sector, (whole face makeup) foundation/pre-makeup cream/primer/loose powder exceeds 350 yuan, (partial makeup) concealer/highlight or blush/eye shadow eyeliner mascara/eyebrow pencil exceeds 200-250 yuan, and (lip makeup) lipstick/lipstick exceeds 250 yuan.

Based on the statistics of the above categories, it is found that the high-end beauty market in China dropped slightly by 2% in 2022, mainly due to the decrease in quantity, but the purchase grade and price of products did not fluctuate obviously. Among them, the user penetration rate of high-end skin care, high-end make-up and high-end perfume reached 90%, 50% and 20% respectively. The number of high-end make-up consumers declined slightly, and the high-end perfume showed a trend of decreasing volume and increasing price.

The reason for the above trend is that the epidemic has weakened the purchasing power of a very small number of consumers under the age of 25, and their consumption in 2022 accounted for 17%, a decrease of 4 percentage points compared with last year; Secondly, light consumers are restraining their consumption, which means that customers who spend less than 3,000 yuan a year on skin care products/less than 1,500 yuan on cosmetics/less than 1,500 yuan on perfume have dropped 9%-11% on high-end beauty cosmetics. But heavy consumers of high-end beauty cosmetics (perfume costs more than 6000 yuan a year) also prefer to buy high-end perfume.

So, who is the new addition to the high-end beauty market? Male, young and sinking market are three key words that can be refined. Compared with the old and new markets in the past year, the proportion of men has increased from 16% to 20%, the number of customers under 25 has increased from 20% to 26%, and the number of third-tier and below cities has increased rapidly from 27% to 39%.

Or the awareness of image management is improving, or they are inspired by KOL/ family and friends, or they have received perfume gifts … The entry trajectory of these new customers can be summarized as follows: at first, they began to understand high-end skin care products such as facial cleanser, essence and toner, and gradually cut into high-end beauty fields such as lipstick and makeup lotion, and at the same time, they have a strong interest in body lotion, sunscreen, perfume and other emerging categories, and they are more willing to learn/share/try new products based on social platforms.

For the high-end beauty market in the future, after 00, the male customer base will gradually grow into a market force that cannot be underestimated, and the rise of new people will also bring opportunities for subdividing categories. Although there has been no obvious change in the purchase channels in the past year, online consumer contacts also require more three-dimensional, which should be further matched with offline experience.

First of all, consumers have relatively different functions and emotional demands for different categories.

  • For high-end skin care products, the functional factors that consumers are most concerned about are natural ingredients, safety and non-allergy. When considering emotional factors, in addition to the brand being trustworthy, experiencing well and pleasing themselves, consumers attach great importance to the cost performance of the products.
  • For high-end cosmetics, consumers are also most concerned about ingredients, brand trust and cost performance, but "durability is good", "whether it conforms to the trend of popular makeup" and "whether it can express personality" are also unique reference indicators of this category;
  • For high-end perfumes, consumers will pay attention to the time of fragrance retention, and also consider the balance between fashion trends and expression of personality, but self-satisfaction is a relatively unique indicator. "First of all, you should feel good and comfortable."

Such category characteristics also form different market styles, and high-end skin care products emphasize professionalism and cost performance; The audience loyalty of high-end makeup is low, and it is more necessary to seize the market sentiment to make fashion and explosion, and to be cost-effective; High-end perfume emphasizes the recognition of brand spirit and emotional connection, so that consumers can please themselves.

Specifically, looking at the subdivided categories, there is also a more differentiated retention grip.

In the high-end skin care market, the fastest growth of consumption in the past year is in three categories:

  1. The first category is the first choice of high-end skin care products for beginners, including toner, facial essence, cream/lotion and eye essence, because they are also the core categories that distinguish brand assets, and the demand is steady. The factors that consumers most agree with are natural safety and no allergy (68%), texture and skin feeling (51%) and good brand reputation (41%);
  2. The second category is a new potential category that appears with the growth of skin care knowledge, sunscreen products. This category is also promoted by brand and talent education, and the market demand is constantly strong. The market penetration rate (mainly the willingness to pay) and product strength still have room for improvement. What consumers most agree with is that the ingredients are naturally safe and non-allergic (40%) and the sunscreen effect is good (30%);
  3. The third category is the new latent category, body milk, which appears from head to toe with the exquisite makeup/home attention. Because this category is mainly driven by self-esteem and new lifestyle, it needs a good reputation (29%).

Generally speaking, due to the outstanding functional attributes of high-end skin care products, the premium ability is significantly higher than that of high-end cosmetics, and there are many core categories with stable demand, and it is necessary to narrow the distance with consumers in all directions through discounts/sample trials/brand services (such as Spa appointment, product use teaching, online skin diagnosis, etc.).

In the high-end make-up market, the categories with the fastest growth in sales in the past year include two categories:

  1. The first category is a new category driven by new makeup methods (mask makeup/eye makeup), including eye shadow/eyeliner and eyebrow products. Consumers in this category most agree with whether the products conform to the fashion trend (32%), novelty (23%) and limited quantity (22%).
  2. The second category is the category driven by advanced makeup knowledge, such as pre-makeup milk/primer, loose powder and concealer; Consumers not only care about the ingredients of this category (34%), but also pay special attention to professionalism (29%) and novelty (15%);
  3. In addition, lipstick and foundation are still the pillar categories of makeup (over 60%), and consumers are most concerned about ingredients (35%), which do not smudge/touch cups/float powder (21%) and have good durability (18%).

Generally speaking, consumers’ emotional demands for high-end cosmetics are stronger, so their decision-making is faster. Whether the brand can shorten the consumer’s consumption link from planting grass to placing orders by means of a series of marketing combination punches, such as star advertisements, product stories, product trials, discounts and exquisite packaging, is the key to efficient transformation, among which star advertisements have the most remarkable driving effect.

In the high-end perfume market, in the past year, more consumers used perfume for private parties/dates (73%) and business/office (57%). Flower and fruit notes, exotic notes, wood notes, green leaves notes and aquatic notes are the most mainstream fragrance types, but their preferences are different in different scenes.

For example, exotic fragrance and floral fragrance that can express special emotions at private parties are more popular; In the business scene, the more moderate woody notes are very popular; When outdoors or at home, except for the flowers and fruits, almost all other fragrance types can be tied.

Perfume itself is an emotional commodity, and the market cultivation of high-end perfume is at an early stage. Evaluating the success of a high-end perfume depends more on whether the brand can make consumers feel longing and psychological ripples for love and even more beautiful stories after putting out some product value points such as niche unique fragrance, exquisite and attractive packaging and well-connected brand stories.

In the past year, the categories with strong growth in the high-end beauty market showed the following characteristics:

  • Consumers’ knowledge of skin care/makeup is more advanced, and they show stronger demand for products such as sunscreen/pre-makeup milk/foundation; The body management pursued by consumers is further subdivided, and the skin care/makeup is fully refined, which has a clearer aesthetic appeal for eyes/eyebrows/whole body skin;
  • With the advancement of existing customers, "after 00, men, sinking market" also constitutes a new army of high-end beauty consumers, who either cut into high-end makeup from high-end skin care, or were given new varieties of grass in human gifts …

Expensive price is not equal to high-end, so is the high-end beauty market. High-end skin care products, high-end cosmetics and high-end perfumes also have very different strategies in order to fill the lining of their products and make consumers feel value for money.

High-end skin care products have outstanding functional attributes, and it is more necessary for consumers to experience and try the products at low cost through professionalism (such as ingredients, technology and patents) and cost performance; As a more emotional category, high-end cosmetics need to explore new explosions with stability, and high-end perfumes need to tell a three-dimensional moving product and brand story …

What are the experience of establishing contacts for different categories? What are the decision-making characteristics of the new customer base? How to optimize the reach of new customers? How to consider the cooperation of online and offline contacts? The above questions will be presented in the next article.

Source WeChat official account: Community Marketing Research Institute (ID: community _ marketing), insight into community consumption.

This article is authorized by Cooperative Media @ Community Marketing Research Institute, where everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

The prequel of the young singer, the guest role of Li Hongyi, the hostess exceeded expectations, and there was another surprise.

After a long wait, the high-profile TV series "Young White Horse Drunk Spring Breeze" finally ushered in the good news. The surprise brought by this killing event lies not only in the progress of the play, but also in the official disclosure of the stills of the main characters and the information of the actors. Let’s analyze this highly anticipated news in depth.

As we all know, the TV series "Young White Horse Drunk Spring Breeze" is inherited from "Young Songs", which reveals more fascinating stories for the audience. What is remarkable, however, is that in this prequel, Li Hongyi will have a guest role-Xiao Yi. Although the general audience may not be familiar with this name, for the loyal fans of the original novel, Xiao Yi was the founding emperor of the Beili Dynasty.

At the same time, he is also an extremely superb martial arts master. Earlier, there was no clear news about Li Hongyi’s role in Young White Horse Drunk Spring Breeze, but there were rumors that he would be a guest star. Now, this rumor has finally been confirmed, and his guest role is Xiao Yi.

This news undoubtedly gave fans a huge surprise. Many people think that the actors may not continue to appear in related works after the end of "Boys’ Songs", but Li Hongyi’s participation has changed this judgment. Although he has few scenes in the play, it is said that he only has ten minutes, but he is dressed in red and holding a sword in the stills, which is very heroic and attractive.

For a long time, the actor of the heroine Yue Yao has attracted much attention, and many rumors have emerged one after another. However, now we can finally confirm that Hu Lianxin will play Yue Yao. Hu Lianxin’s stills have been released, and she also shared the news related to them on Weibo.

She wrote in the Weibo: "Farewell, Farewell, especially the Moon Demon", and attached her own stills. Judging from the stills, Hu Lianxin is very beautiful and has excellent temperament. Some viewers even think that she is more beautiful than Yue Yao in the original animation. She shows a gentle and beautiful image, but also brings her own extravagance. It can be said that her participation has made many viewers look forward to the play more.

What is even more exciting is that Cao Yuchen, one of the original cast members of "Young Songs", also participated in "Young White Horse Drunk Spring Breeze". What’s more exciting is that he plays the role of Zhao Yuzhen in both plays. This can be said to be a surprising detail, especially for the loyal fans of the original novel. Cao Yuchen is the only actor who plays the same role in two plays. This also makes us look forward to the launch of "Young White Horse Drunk Spring Breeze", hoping that we will not wait too long.

Generally speaking, with the completion of "Young White Horse Drunk Spring Breeze", the cast and the stills of the characters are exposed, which makes fans full of expectations for this drama. It is expected that the drama will continue the wonderful performance of "Young Songs" and bring more surprises and touches to the audience. Although some people have disputed the choice of actors and the arrangement of roles, it also adds more uncertainty to the future plot and makes people look forward to the official launch of this highly anticipated TV series.

Li Meng scored in double figures after 49 days! The mysterious man officially praised Li Meng and was no longer disturbed by extramarital affairs

On August 5th, Beijing time, the WNBA Washington Mysteries defeated the Los Angeles Sparks 79-77, ending the team’s three-game losing streak. In this game, Li Meng, who played for Mystery Man, found his form and scored double figures in the game, becoming the key player for Mystery Man to win the game.

Recently, Washington Mystery Man’s condition is not good. He has lost 7 games out of 10 games and is in urgent need of getting out of the quagmire of losing streak. Li Meng’s outstanding performance was helped by Mystery Man, and the team finally won the game and got out of the quagmire of losing streak. In recent competitions, although Li Meng was able to guarantee a stable playing time, he didn’t make many shots on the court, and Li Meng’s translator also expressed his dissatisfaction in social media before.

This game against the LA Sparks is also a great comfort for the fans because Li Meng scored in double figures again after a lapse of 49 days. In the whole game, Li Meng played for 19 minutes and 25 seconds, contributed 10 points, 2 assists and 1 rebound, tied for the first place in the team with positive and negative values +8, and shot 8 times and hit 4 goals, which was the second time that Li Meng scored in double figures in the WNBA.

Li Meng’s outstanding performance also helped the Mystery Man win. In this game, five Mystery Man scored in double figures, and Li Meng was one of them. Li Meng’s outstanding performance has also been recognized by the mysterious official. The team official also praised Li Meng’s performance and exposed Li Meng’s game highlights. In the essay, he wrote: "Not just the pitcher."

Now that Li Meng has been integrated into Mystery Man, and has a stable playing time in Mystery Man, as long as Li Meng keeps outstanding performance, Li Meng still has a chance to enter the starting lineup of Mystery Man. Today’s Li Meng is completely unaffected by the rumors of marital infidelity. Before, Zhang Long’s wife exposed the incident between Li Meng and Zhang Long, saying that Zhang Long cheated on Li Meng during her marriage and refused to pay child support. Now this matter has been solved to some extent, and Li Meng is no longer affected by this matter.

Li Meng has helped China win the second place in the World Cup and the Asian Cup, and her personal strength has been recognized by fans. Now she has a firm foothold in WNBA, and she wishes Li Meng better and better development.

How do you rate Li Meng’s performance?

Li Kaier is here! Finally confirmed the debut time! 46 minutes and 47 minutes! rearguard

China men’s basketball team doesn’t want people. I heard that they can’t beat the passerby?

Jeff, who has no national team task this summer, can play in CBA Summer League with Guangdong team.

On the first day of the game, he turned into a giant. He only rested for two minutes. After playing for 46 minutes, he made 15 of 28 shots, made 9 three-pointers, and scored 47 points, 9 rebounds and 1 assist.

But the team lost to Shanxi team 94-99.

Judging from the appearance time, the number of shots and the number of assists, it is enough to explain the versatility of other players in Guangdong team.

The second couplet was originally a place for practicing young people, but veterans were required to wear game to keep the last underwear, although Jeff was born after 2000.

Young players are still unable to rise, and the future of Guangdong team is really worrying.

Guangzhou team next door beat Tianjin team 93-56, and Rump, who had high hopes, finally went into battle.

But the sense of existence is not strong. After playing for 12 minutes, he made 0 of 2 shots, made 1 of 2 free throws, got 1 point, 2 rebounds, 1 assist, 1 mistake and 1 foul.

Wang Quanze, Jeff and Guo Haowen were once known as the Big Three in China.

Among them, Wang Quanze is considered to be the most promising. He has been playing in American high schools since he was 14 years old. He was ranked 45th in ESPN ESPN2018 National High School Power Forward list.

During his tenure at NCAA, Wang Quanze played for the famous University of Pennsylvania.

He became the main force of the team in his freshman season, averaging 8.5 points, 3.6 rebounds and 1 assist. Match.

Unfortunately, the knee injury in the second season required surgery and reimbursement; The junior year was refunded for the whole season due to the epidemic.

It was not until last year that he finally returned to the NCAA competition.

After graduating from college last year, he officially returned to the Guangzhou team.

He should have made his debut last season, but he underwent knee surgery again in the summer of 22, and refunded the fee in his rookie season.

It was not until the first game of Xia Lian that he started his CBA career.

Although the first game was mediocre, as long as you can play, it is worth celebrating.

Speaking of the naturalized player and active NBA striker Li Kaier, according to China Newsweek, the national team will make its debut at the International Solidarity Cup held in Shenzhen on August 20th.

At that time, the China men’s basketball team will play against the Serbian team.

Li Kaier will continue to compete with this year’s NBA playoff opponent Yue as a player other than the Timberwolves.

Although he won’t make his debut until mid-August, Li Kaier should join the China Men’s Basketball Team at the end of July and train with the team.

After all, everything takes some time to get used to, and it is impossible to put on your shirt and start working.

As the main force of the NBA team, the annual salary is about 10 million dollars, and the strength of Li Kaier is beyond doubt. Most importantly, he is a swingman at the third and fourth positions. He is tall and has long arms. He can play the power forward in China men’s basketball team and play the core role of inside and outside.

He also has good ball control ability, which can solve the shortcoming that our striker has been unable to control the ball.

At least Qiao Shuai is fond of Li Kaier. When the latter came to Shanghai for naturalization some time ago, he personally delivered the training clothes of the China men’s basketball team.

When the two sides met, they began to communicate cordially and talked about music and art, which was almost a phone call on the spot.

It is worth mentioning that Song Xiang, a well-known basketball reporter in China, reported earlier.

In order to play for the China men’s basketball team, Li Kaier even refused the invitation of the American men’s basketball dream team.

Of course, this guy can get along. Such a naturalized player with national identity looks pleasing to the eye and is quite easy to use!

Reporter： The Qatar consortium offered Manchester United the highest price. Glazer delayed the transaction to get more money.

Live on March 11th, Qatar reporter reported that the Qatar consortium’s offer for the acquisition of Manchester United is the highest and most complete, but the Glazer family wants to get more money, so the transaction has been postponed, but they will eventually agree.

After the Glazer family announced the sale of the team, the Qatari consortium Al Thani family and Sir ratcliffe, Britain’s richest man, both made public bids for Manchester United.