Group photo of the creators of "Avengers 3" in China
1905 movie network feature Today, there is no greater event in the film industry than the red carpet and press conference held in Shanghai.
The directors, the Russell Brothers, made a collective appearance with four stars: "Iron Man" Robert Downey Jr., "Rocky" Tom Hiddleston, "Spider" Tom Holland and "Hulk" Mark Ruffano, in what can be described as the strongest lineup in the history of publicity in China.(Click here to watch the full report of the "Avengers 3" China conference)
The main creators appeared at the press conference one after another, and the red carpet interacted with Chinese fans at zero distance. The "heroes" are full of entertainment spirit, acting cute and constantly fighting each other, and they are also open to fans’ autographed photo requests, with full marks for affinity. (Click here to watch the full video of "Avengers 3" China red carpet)
However, in sharp contrast to the joy in the venue, outside the venue, the organizers caused controversy, complained and even criticized many fans from the previous publicity to the chaos in all aspects of the on-site organization. Let Xiao Dianjun take you back:
Live direct attack: Fans queuing up for a "Busan trip"?
In the face of a rare lineup of super-strong creators, Marvel fans have long been gearing up and preparing for a long queue. Many foreign fans have booked tickets and hotels in advance and arrived in Shanghai early.
Regarding this red carpet meeting event, the organizers had already stated on Weibo that the red carpet was open to fans for free without the need to purchase tickets, but there was no clear explanation of the queuing rules, the starting time of the queue, and the number of people who could be accommodated.
Most of the unknown fans chose to come to the scene a day in advance to survey the terrain, but when they arrived at the scene, they found that a large number of fans had gathered outside Disney Town.
[Live 1] Unruly "Night Platoon" can enter the venue?
According to users on Weibo, officials and on-site staff had promised that the "night line" (staying up late in line) would not work, and that the scene would be cleared at 11 pm, and fans would be asked to line up again tomorrow morning. Previous events such as the red carpet premiere in Disneytown also did not allow "night line" due to safety concerns.
Many fans obeyed and returned to the hotel, but there were still a large number of fans who were unwilling to leave. During this period, "fake news" came many times, and thousands of fans crowded and ran between multiple queuing points. The scene was once very chaotic.
At 1:44 a.m., Marvel Pictures’ official Weibo released a statement saying that "the fan area is saturated… Fans who cannot enter the red carpet area, please log in to the online live broadcast platform to watch the live broadcast of the red carpet". This means that fans who arrive early in the morning or leave early because "night rows are not allowed" are likely to lose the opportunity to face their idols.
Regarding last night’s timeline, the user @rosemary fell into the ancient circle and wrote on Weibo:
"My timeline is:
Arriving at Disneytown at 8 o’clock, there was no queue. We went to take pictures near the red carpet and confirmed with the staff and security that there was no night queue.
Leave around 9:30 and prepare to go back to the hotel to wash up. In the early morning, a small number of people gathered at the entrance of Disney Town. The security guards did not know what they were going to do. The taxi was very easy to take and arrived at the hotel after 10:00
At 10:30, my little sister sent me the message that she was being squeezed and crying in Disneytown. Yes, she was squeezed and crying. She was not ready to wait in the night row. She was only going to step on the red carpet to see it. She couldn’t squeeze in at all. People went crazy from the red carpet to the gate of the town. As soon as there was a wind and grass, she began to run and make noise inexplicably
Between 11:00 and 12:00, the crowd grew more and more, the number reached 3000, and more and more people came to the night row after hearing the wind. The order was chaotic. Many people lost things, their feet were swollen, and the security guards held hands to circle people
From 12:00 to 1:00, in order to prevent accidents, people will be released. The security guard will randomly shoot the heads of the crowd, about 5 at a time, and then start to circle the people around the iron railing.
The sign was released around 1:30, and the Marvel official sent an apology to Weibo. The town was closed, and the people inside were at a loss, and the people outside were directly cleared. "
Another person, named @_JSW Silver _ went to step on the spot a day in advance, entered the night row by accident and squeezed into the first row of the red carpet. The netizens also restored the state of "night row" entry for us, mentioning that the scene was very chaotic, the crowd was crowded, and the phenomenon of colliding with security guards occurred repeatedly.
[Live 2] Fans who did not enter the venue were "walked by the organizers"?
On April 19, during the day, Marvel fans gathered outside the stadium
Outside Disneytown, although the official blog has issued a notice and the hope of admission is slim, a large number of fans still rushed to hear the news. This group of fans said that during the process, a staff member promised them that "as long as we cooperate well, we will definitely take us in," but later they were told that they could not enter the venue, and offered waiting fans three options: "Go to the lawn to watch the live broadcast; go to the Disney park to play for free; wait until it gets dark, it is useless."
The netizens at the scene @you are so cute to eat peaches, Fa said that during this process, fans tried to communicate with the staff many times, but due to the hot weather and excessive fatigue, fans also broke down and shouted, asking for explanations, and also had physical conflicts with security personnel.
Weak fans also fainted.
[Live 3] Is the red carpet a torment?
At this time, the fans who entered the red carpet area were also uncomfortable, and going to the toilet became a big problem. At first, there was no special toilet passage or bracelet, so if you wanted to go to the toilet, you could only choose to endure. Although there was a "toilet passage" in the later stage, leaving the team to go to the toilet was basically equivalent to giving up your position. Under the scorching sun of nearly 30 degrees in Shanghai, "it was hot, no water, no food, and I stayed up all night", which was very torturous.
In addition to the chaotic organization of the organizers, some netizens objectively pointed out that fans also disobeyed order, littering, defecating, and other uncivilized behaviors.
If he had known that "Mr. Hai" would not come, but he did not press the watch, "Little Spider" would become the pick-up man?
For the star lineup promoted in China, Marvel Studios has always announced "Iron Man", "Rocky", "Thor" and "Hulk".
However, on the afternoon of April 17, the official blog suddenly released a message saying that "Thor Chris Hemsworth will not be able to come to the Chinese red carpet due to itinerary conflicts." In fact, there were reports on the Internet a few days ago that some guests could not attend, but the organizers did not respond or refute the rumors. PartFans questioned in the comment area that the organizers had known the news, but delayed the announcement, which made many "Thor" fans go for nothing.
Until last night, a day after "Thor" announced that he would not be able to attend, the top news on Marvel Studios’ official Weibo was still the "four-person lineup" initially announced, which would inevitably mislead fans.
Some fans noticed that just one day before Thor announced his "withdrawal", "Spider" Tom Holland posted a video on a social networking site announcing that he would promote Shanghai in the future, and was later called "Spoiler King" by the official blog, saying that it was originally a surprise, but was turned into a "spoiler" by Spider.
Fans suspected that the official knew that "Mr. Hai" was not coming early, and pulled the little spider to save the scene, but for various reasons, he pressed the watch.
Marvel’s 10th Anniversary Celebration Becomes a Chinese Star Concert?
In addition to the lack of effective organization on the red carpet, another event of Marvel’s China tour, the "Marvel Movie 10th Anniversary Celebration", has also been complained by many fans.
Chinese artists including Zhang Jie, Jane Zhang, Joey Yung, Aaron Yan, Chen Mingjia and Luo Xiaobai will join hands to join hands in the Marvel 10th Anniversary Celebration, which begins at 5 p.m., according to an official Marvel Pictures Weibo account.
Once the news was released, many Marvel fans questioned: this is a commercial event jointly held by the promoters and sponsors, and there is no direct connection with "Marvel 10th Anniversary". Many fans said that "Marvel is already popular enough in China, and it does not need Chinese stars to help out." Some fans also questioned that these Chinese stars are called to help out, but in fact they are rubbing Marvel’s popularity.
On the other hand, fans of Chinese artists are also impatient, emphasizing that Chinese stars are officially invited by Marvel and do not participate in red carpet activities. They are not riding on one’s coattails. I hope Marvel fans can respect each other.
A wave of unresolved waves began again, and the issue of ticket allocation for this celebration triggered a new round of "scolding wars". First, the live broadcaster "Tencent" and the fan accounts of the star guests drew a large number of "non-Marvel fans" to give tickets, causing dissatisfaction among Marvel fans. "Marvel’s tenth anniversary celebration should be reserved for real Marvel fans."
Then, the lottery process of "Marvel Pictures" official Weibo "Celebration Admission Ticket" was questioned by fans. The original lottery Weibo did not mention the need to follow the two Weibo accounts, but this condition appeared in the detailed description of the lottery results, causing many fans to question the fairness and effectiveness of the lottery process.
In response to this issue, Marvel officially apologized and offered an additional 10 tickets.
As expected, the celebration that just ended turned into a platter concert of various celebrities. Marvel stars only appeared at the beginning and end, becoming proper "supporting roles".
Eason Chan first called the members of the "Avengers" "Superman" at the scene. Although the translation in Hong Kong is different from that in mainland China, it would be disrespectful for Eason to call the "super" of the Justice League at the 10th anniversary celebration of the Avengers.
The final group photo session was even more embarrassing to the point of being complained by fans. It was obviously a reunion celebration, but the host asked the members of the reunion "would you mind step aside" (please step aside) to line up to welcome Chinese stars one by one and accept the cheers of fans.
When taking a group photo, Eason Chan occupied the "C position", and the "founder" Iron Man was instead squeezed to the side. No wonder fans complained: "Marvel’s tenth anniversary, the comparison between Nini’s photo and the poster is simply, is this Marvel or whose tenth anniversary?"
Compared with the other two stops of the Asian tour, South Korea and Singapore, although each has its own shortcomings, the red carpet of the two countries has chosen to be linked to charity, and the promoters have also arranged for Marvel members to visit welfare institutions and other public welfare activities. In comparison, is it more meaningful and more heart-felt than an unknown star platter concert?
"The Avengers" has a strong fan base in China, and the "Avengers 3" main creators came to China to promote it. "Marvel’s 10th Anniversary Celebration" was supposed to be a big party for Marvel members to celebrate and interact with Chinese fans.
As Spider-Man said, "with great ability comes great responsibility," but as the organizer of the event, Marvel Studios’ propaganda department in China apparently failed to achieve this. One after another, the information was not released in a timely and unclear manner,The number of fans and the capacity of the scene are seriously underestimated.The problems of unclear marking and chaotic organization not only consumed the enthusiasm of Chinese fans, but also brought many security risks.
With the end of the celebration, the Marvel China tour came to an end. Xiao Dianjun only hopes that the organizers can face all kinds of controversies head-on and make convincing explanations and reflections on the public after the event. Other movie promoters can also learn from this. In the next Hollywood China tour and fan meeting, stars and fans can interact more happily.