作者： admin

After the brief "carnival" of the National Day, the mainland film market ushered in a state of silence for nearly one and a half months. Hollywood blockbusters with high hopes were withdrawn in turn, and domestic high-quality new films were scarce, making November, which has always been unpopular, even more sad. This state was not partially alleviated until the release of "Eliminating Violence" last Friday. The film was written and directed by Ho Leung Lau, a Hong Kong director, and invited two powerful actors, Daniel Wu and Wang Qianyuan, to sit in the town, and continued the well-known setting of "duel between two heroes" in Hong Kong films. Although the word-of-mouth performance of "Eliminate Violence" was poor, it still earned nearly 200 million box office in the first weekend, which was related to the distribution strategy selected by the actors in the early stage.

Under the setting of "Double Heroes",

What are the highlights and shortcomings of "Eliminating Violence"

Since November, due to the serious shortage of new films, the film market has been in a downturn for several weeks. At the worst, the daily box office once fell to 20 million. Compared with the same period in previous years, the box office revenue in November this year was the highest in the past seven years. On the one hand, the release of many new Hollywood films lags behind, and on the other hand, strong domestic films are scarce, which jointly caused the cold and cheerless situation of the film market in November.

It was not until the release of "Eliminating Violence" last Friday that the downturn in the film market was partially alleviated. In the early publicity, the film featured Daniel Wu+Wang Qianyuan. Although they cooperated for the first time, their chemical reactions were also expected by the outside world because they had played the roles of positive figures and villains for many times before. In the eyes of many viewers, the biggest attraction of "Eliminating Violence" was the duel between Wang Qianyuan and Daniel Wu.

In "Eliminating Violence", Daniel Wu plays a gangster, and once again assumes the villain role after "New never to lose", while Wang Qianyuan, who once played the villain image in films such as "Save Mr. Wu" and "Break the Bureau", takes a positive role as a criminal police in this film. Perhaps because he is familiar with the excitement of the audience, or perhaps because of his many years of experience in the Hong Kong film industry, Ho Leung Lau, the director of this film, deliberately turned "Eliminating Violence" into a "double hero" play in the early stage of his creation. In the film, he designed many gun battles and fighting scenes for the two of them, and the climax scene of "Bathroom Hand-to-Hand Fighting" is the best in the film, abandoning the "fake style" of the same type of films in the past and fighting from boxing to meat.

In recent years, Hong Kong-made films, including "Cold War" and "Warriors", have always continued the classic setting of "Double Heroes" and gained good market response. In "Eliminating Violence", Daniel Wu and Wang Qianyuan have also subverted their previous images to a certain extent, especially for Daniel Wu, who once again plays the role of a gangster. In the film, he appeared with a long head of mullet, and when he appeared, he was full of pique, and his gas field was fully open, which corresponded with Wang Qianyuan’s ferocity and courage, further strengthening the tension between them. With his previous creative experience in the field of police and bandits films, director Ho Leung Lau also devoted many hearty scheduling scenes in the first half of the film, such as "Fighting Banks" and "Confrontation between Police and Bandits".

However, in addition to the "two heroes" setting and scene scheduling, there are also some problems in the drama. For example, the film relies too much on action scenes and weakens the confrontation between the two people. Most of the time, the purpose of "communication" between two characters in different time and space is achieved through editing. Although the large-scale gun battle drama enhances the sensory experience, it also makes the story adapted from real events lose its documentary and unconvincing.

In addition, limited by the length of the film, although there are many hearty fighting scenes in "Eliminating Violence", in less than 90 minutes, the protagonist has been pushed away by the plot. As a director, Ho Leung Lau neglected to pave the way in emotion and details, which led to some plot logic that could not stand scrutiny. For example, many questions such as how the criminal police quickly knew that the gang committed the crime was the Eagle Gang and how the Eagle Gang handled the huge amount of money robbed were lacking. While immersed in the excellent acting and beautiful body of the leading actor, the plot paving and connection became the soft underbelly of "Eliminate Violence", which further led to the film’s average word-of-mouth performance after its release. On Douban, "Eliminate Violence" only scored 6.5 points.

Sink the market, announce the help,

"Eliminating Violence" uses high-profile films to make up for the disadvantage of word of mouth.

Although the word-of-mouth after the release was not satisfactory, judging from the announcement before the release of "Eliminate Violence", the excellent performance of the film at the box office on the first weekend can still be traced.

Content quality is often the key factor to determine the box office trend of a film, but how to maximize the commercial value of the film depends largely on the distribution and marketing methods of the film in the face of insufficient content or word-of-mouth failure. For "Eliminating Violence", the biggest selling point of the film undoubtedly comes from two powerful actors, Daniel Wu and Wang Qianyuan. For this reason, after the film entered the official announcement stage, "Eliminating Violence" released a number of two-person production specials and tidbits, and created hot topics in Weibo and Tik Tok, continuously increasing the volume of the film’s topics.

According to the Cat’s Eye Professional Edition, since November 20th, "Eliminating Violence" has been ranked first in the broadcast of materials (trailers, MVs, tidbits, etc.) for several consecutive days. On the Weibo, topics such as # Daniel Wu’s acting skills # and # Daniel Wu’s fighting bath towel don’t drop # occupy the forefront of the hot search list; On the Tik Tok, the topic of # Movie Eliminating Violence has accumulated more than 700 million times, which is more popular than the films released in The Sacrifice and One Second in the same period. Making full use of social networks to achieve the effect of topic communication is the first homework done in the early stage of the release of "Eliminating Violence", and it has gained a good response.

In addition, a week before the official release of the film, "Anti-Violence" also opened a large-scale screening in several cities. It is worth mentioning that, unlike previous films of the same type, the first round of screening of "Anti-Violence" covered a number of second-and third-tier cities, and all of them were concentrated in the northern region. In the past, the market performance of films such as Anti-drug 2 and Apostle 2 proved that the audiences of such Hong Kong-made films were mostly concentrated in the south, especially in Cantonese. The radical approach of "Anti-violence" can be said to be to find the possibility for the film to further break the circle on the premise of maintaining the basic disk.

Facts have proved that this point-and-shoot strategy selected by "Eliminate Violence" has also achieved miraculous results. According to the professional version of Cat’s Eye, in the first weekend, "Eliminate Violence" continuously gained more than 41% of the proportion of films, and the proportion of golden fields and attendance rate were also far higher than those of the films of the same period. Compared with other films of the same type, the box office revenue of "Eliminate Violence" in the second and third lines has also been significantly improved. It is precisely because of the good foundation laid by the previous screening that "Eliminate Violence" took the advantage of arranging films in advance before the word-of-mouth collapse, and finally the film won more than 200 million box office revenue in the first weekend of release.

Type film IP+ strength actor,

Hong Kong films become a good medicine to save the market.

All along, Hong Kong films are potential stocks in all periods. In 2018, the National Day film "Warriors" won more than 1.27 billion box office and became the biggest winner in the same period. "Anti-drug 2" released in the summer of 2019 has accumulated 1.31 billion box office, ranking among the top ten in the annual domestic box office list. Facts have proved that Hong Kong-made genre films usually have great appeal to the audience, and with the help of powerful actors’ wonderful interpretations, they can often achieve box office success.

Take "Anti-drug 2" released last year as an example. The film inherited the IP of "Anti-drug 2" released in 2013, which once revived the Hong Kong-made crime genre film, taking advantage of anti-drug elements to shoot brotherhood and a sense of rivers and lakes, and harvested 240 million box office in the cold season of November of that year; Since then, this IP has made a comeback, and Qiu Litao, the director of Hong Kong genre film geek, was invited to direct the film. Louis Koo, who just won the Academy Award the year before, continued to return to play the leading role and compete with Andy Lau, another actor. The "Double Heroes" duel between two established Hong Kong stars also became the biggest attraction of the film.

In addition to the attraction brought by the IP blessing of Hong Kong films and the confrontation between powerful actors, the reason why Anti-Drug 2 can attract the audience into the cinema lies in its excellent action scenes. Director Qiu Litao put the gun battles and car chases that were common in the past in different backgrounds for interpretation. In previous Hong Kong crime films, car chasing scenes were mostly staged on open roads, but in the climax scene at the end of Anti-Drug 2, the protagonists Yu Shuntian and Di Zang staged a thrilling car chasing scene in a closed subway station, and two cars shuttled through the crowded subway station, bringing amazing visual effects.

In the long-term studio practice, Hong Kong directors have accumulated a set of effective genre film techniques. Thanks to the excellent scene scheduling of director Qiu Litao, the tense action scenes of the film and the chemical reaction among the actors, Anti-Drug 2 has continued the success of its previous film, successfully captured more than 600 million box office in less than a week, and finally gained more than 1.31 billion box office revenue, making it one of the most outstanding Hong Kong-made films in recent years.

Conclusion

Despite the poor word-of-mouth response, with the pre-occupied film arrangement advantage, the box office performance of "Eliminating Violence" still made many people shine, and also made the market have more expectations for the subsequent Hong Kong-made films. Next, the audience will also see Shock Wave 2’s "money empire: The Battle of the Peak" and other Hong Kong films appear, expecting that there will be explosive films with both box office and word-of-mouth in these films.

— THE

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(reporting)

　　Bi Yanxia

　　As the saying goes: when the autumn wind starts, the crab’s feet itch; When the chrysanthemums bloom, smell the crabs. Every autumn, hairy crabs covered with yellow fat are bound to occupy a place on the list of seasonal foods that people like. The National Day holiday is coming, and I believe many people can’t live without it. Hairy crabs are delicious. How can we "eat well"? Before enjoying delicious food, it’s best to know clearly the common sense of eating crabs, so as to satisfy both appetite and health.

　　one

　　Crabs have high beneficial fat content.

　　Speaking of crab species in China, there are probably hundreds. According to the origin, it can be divided into four types: river crab, river crab, lake crab and sea crab. What is a hairy crab? Hairy crabs, commonly known as river crabs, hairy crabs and clear water crabs, generally mature from September to October. But not all river crabs are called hairy crabs, and the species should be Eriocheir sinensis, and the weight should be more than three or two. It is said that the name "hairy crab" is well-known. At that time, crab catchers in Suzhou and Kunshan set up gates between harbors. The gates were made of bamboo pieces and hung with lights at night. When crabs saw the light, they climbed onto the bamboo gates and were caught one by one, so they were called hairy crabs.

　　People compare hairy crabs to the best taste. Zhang Dai, a writer in the Ming Dynasty, once said that eating hairy crabs has five flavors without vinegar and salt. So, what is the nutritional value of hairy crabs?

　　The edible parts of hairy crabs include crab meat, crab roe or crab paste. Although they are the same crab, their nutritional values are different. For example, every 100 grams of crab meat contains 17.5 grams of protein, 1.2 grams of fat and 65 milligrams of cholesterol; Every 100g of sea crab meat contains 13.8g of protein, 2.3g of fat and 125mg of cholesterol. Compared with crab meat, crab meat contains less fat and cholesterol. In addition, 100 grams of crab meat contains 6.09 mg of vitamin E, 126 mg of calcium, 2.9 mg of iron, 3.68 mg of zinc and 56.72 mg of selenium, and almost no vitamin A; 100 grams of sea crab meat contains 30 micrograms of vitamin A, 2.99 milligrams of vitamin E, 208 milligrams of calcium, 1.6 milligrams of iron, 3.32 milligrams of zinc and 82.65 micrograms of selenium.

　　Generally speaking, both river crabs and sea crabs are rich in vitamins and minerals, which can be regarded as high-protein foods.

　　Crab yolk and crab paste, the favorite parts of everyone, have similar nutritional components, mainly containing fat and cholesterol, and the fat content is high, which can reach 15% or more. This is one of the reasons why crab paste and crab roe taste delicious. In addition, the cholesterol content in every 100 grams of crab roe may be as high as 400 mg, and the situation of crab paste is similar. However, there is no need to worry too much. First, the time to eat hairy crabs in a year is limited, but it is good to eat them in moderation. Second, many of these fats are essential fatty acids beneficial to human health, such as linoleic acid, linolenic acid and arachidonic acid.

　　2

　　"Six types of people" eat less.

　　Some people love to eat hairy crabs, but when they think that crabs are "cold" food, they beat drums in their hearts. Cold, hot, warm and cool, don’t they refer to the human body’s feeling of external temperature? Why do foods have these differences? This is actually a statement of traditional Chinese medicine. The classification of cold, hot, warm, cool and equal attributes of food is based on the color, taste, growth environment, growth season and geographical environment of food, and also refers to the physical reaction of people after eating. Simply put, after eating food, the body feels warm and hot, and the food is warm and hot; If you feel cool after eating, the food is cold and cool. If the food is flat, it means that the food is flat and can be eaten every day.

　　Therefore, Chinese medicine believes that eating crabs should be based on one’s physical condition. In real life, is there anyone who is not suitable for eating crabs? The following six groups of people should be cautious when eating crabs, and it is better to eat less or avoid eating.

　　1. People with weak constitution, poor spleen and stomach function and insufficient gastric acid secretion should not eat crabs, which carry some pathogenic bacteria. Because everyone has different digestive ability and immune strength, their resistance to pathogenic bacteria and viruses is different. People with weak constitution, poor spleen and stomach function and insufficient gastric acid secretion are easy to be attacked by pathogenic bacteria and have discomfort symptoms. In addition, some people feel gastrointestinal discomfort after eating crabs because it is difficult to digest protein.

　　2. People who are allergic and prone to eczema should not eat crabs. For Chinese residents, aquatic products such as shrimps and crabs are the most likely food types to cause allergies, and there have been many studies on the related allergic diseases in protein. Therefore, people who are allergic to seafood such as shrimps and crabs should not eat crabs, otherwise it will easily lead to gastrointestinal smooth muscle spasm and vascular edema, followed by nausea, vomiting, abdominal pain, diarrhea and other symptoms. In severe cases, urticaria or asthma may occur, and even anaphylactic shock may occur. In addition, people suffering from skin diseases such as dermatitis, eczema and tinea should also eat crabs carefully to avoid inducing diseases or aggravating the condition.

　　3. People with colds and fever should not eat crabs because their gastrointestinal function is relatively weak at this time, and they can’t digest and absorb the high protein in crabs, which is prone to gastrointestinal discomfort.

　　4. People with hyperlipidemia, hypercholesterolemia and biliary tract diseases should not eat crabs, especially the formation of crab roe, crab paste cholecystitis and gallstones has a certain relationship with excessive cholesterol in the body and metabolic disorders. Crabs contain high cholesterol, with 460 mg of cholesterol per 100 grams of crab roe. Eating crabs is easy to make the disease relapse or get heavier.

　　5. Gout patients and patients with hyperuricemia should not eat crabs. Every 100 grams of crab meat contains 82 mg of purine. Gout patients should not eat crabs during acute attack, especially the soup made of crab meat or crab roe. Patients with chronic gout and patients with simple hyperuricemia should eat less.

　　6. Older people and infants should not eat crabs. Because the digestive organs of the elderly are declining, the digestive organs of children are not well developed, and their digestive absorption ability is no better than that of young adults. Therefore, eating crabs should be based on tasting. It should be noted that babies before ten months should not eat crabs, because high protein will increase the burden on liver and kidney.

　　three

　　Remember the five taboos of eating crabs.

　　After talking about people who are not suitable for eating crabs, I have to talk about five taboos for eating crabs. Otherwise, people who are suitable for eating crabs may also eat something wrong.

　　Avoid eating raw crabs. The body surface, gills and gastrointestinal tract of drunken crabs are covered with all kinds of bacteria and parasites. When eating crabs, they must be steamed or cooked thoroughly. Generally, after the water is boiled, it will take another 15 minutes to play a bactericidal role. The traditional method of eating crabs is steaming with ginger vinegar juice. This method is scientific, which not only ensures that bacteria and parasites in crabs are killed, but also ensures that the original flavor of crabs is not destroyed.

　　Some people like to eat raw crabs and drunken crabs, which are more delicious, but various viruses, bacteria and parasites attached to crabs will also enter the human body, which may cause food poisoning, diarrhea, abdominal pain and vomiting. Although the drunken crab is soaked in yellow wine and white wine, the crab itself is still raw, and alcohol cannot be completely sterilized. If the metacercariae of Paragonimus contained in drunken crabs enter the human body and develop into adults to lay eggs, it can seriously parasitize other organs such as human brain, skin and liver. Therefore, these two ways of eating should be abandoned.

　　Second, avoid eating dead crabs. After the crab dies, the bacteria in its body will rapidly multiply and spread into the crab meat, decompose the amino acids in the crab meat, and produce a lot of harmful substances. Therefore, eating dead crabs may induce vomiting, abdominal pain and diarrhea. Besides, it’s best not to buy a dying crab. In addition, crab meat is rich in histidine. When the crab dies, some bacteria containing histidine decarboxylase can decarboxylate histidine in crab meat to form a large amount of histamine under appropriate conditions. Histamine is a sensitizing substance, which can dilate venules and capillaries, promote the secretion of mucosa and glands, lead to allergic symptoms, and may even cause circulatory failure in severe cases.

　　Three don’t eat cooked crabs stored for a long time. Cooked crabs stored are easily contaminated by bacteria, so crabs should be steamed and eaten now. In case you can’t finish eating, the rest of the crabs must be kept in the refrigerator and eaten at the next meal. When eating, you must return to the pot to boil or steam thoroughly. It is recommended not to eat crabs overnight. Although heating in the pot can kill pathogenic microorganisms, it can not destroy toxins, and it is still dangerous.

　　Four don’t eat crab gills, crab stomachs, crab intestines, crab cheeks, crab stomachs, crab intestines and crab hearts. When the crab shell is opened, the gray-white strips and soft parts on both sides are the gill strips of the crab, which are the respiratory organs of the crab and are in direct contact with the outside world, and it is easy to accumulate dirt and heavy metals. Located in the front half of the crab shell and under the eyes, the triangular part is the crab stomach, and a black strip is the crab intestine. These two parts are the digestive organs of the crab, which contain food and metabolites, and may also accumulate dirt. Crab heart, commonly known as "hexagonal plate", is located in the middle of crab yellow or crab paste and is hexagonal, which is considered as the "coldest" part of crab. Here is an important part of the circulatory system, there is a lot of blood left, and its blood composition is quite different from that of the human body, which is easy to cause immune reaction.

　　Five avoid eating too much. As mentioned above, protein contained in crabs and cholesterol contained in crab roe are relatively high, and excessive consumption at one time is not conducive to human digestion and absorption. According to the recommendation in "China Residents’ Dietary Pagoda" of China Nutrition Society, the suitable intake of aquatic products is 40-75g (edible part) at a time, which is equivalent to 100-188g of crabs with shells, and it is best not to exceed 3 times in a week. A crab with a shell of 188 grams is roughly equivalent to a large crab weighing four times.

　　Hot spot dispelling doubts

　　Can crabs be eaten with fruits?

　　Many people have a question, can crabs and fruits be eaten together? Because there is a saying that pentavalent arsenic contained in seafood may react with vitamin C and produce toxicity.

　　In China, seafood sold in formal channels needs to be tested by relevant departments, and the arsenic content should not exceed 0.5 mg per kilogram stipulated by national standards. According to this calculation, a person needs to eat 150 kilograms of seafood and more than 10 kilograms of fruit at a time to have a toxic reaction, which is simply impossible. Moreover, some researchers have conducted research in simulated gastric juice and found that vitamin C alone cannot reduce pentavalent arsenic to trivalent arsenic (arsenic). Therefore, it is not true that you can’t eat fruits and vitamin C tablets when eating seafood such as crabs and shrimps.

　　Can pregnant women eat crabs?

　　I believe that many women will be reminded that they can’t eat crabs when they are pregnant or pregnant. The reason is usually that crabs are cold and have the effect of promoting blood circulation and removing blood stasis. After eating, they will make the blood flow downward, which will easily lead to miscarriage and miscarriage. There are not a few people who hold this view, so is this true? The answer is no, there is no statistical data showing that abortion is related to eating crabs. Abortion of pregnant women after eating crabs is often due to eating crabs by mistake, for example, pregnant women are allergic to seafood, crabs themselves are not fresh or have bacterial parasites. These pregnant women developed symptoms such as allergic reaction or acute gastroenteritis after eating crabs, and finally did not save the fetus.

　　Normal pregnant women can eat crabs, but if eating crabs when they are not pregnant is prone to gastrointestinal symptoms, it is recommended not to eat them when they are pregnant. In addition, pregnant women with weak constitution and weak digestive function should eat as little or no crabs as possible.

　　Extended reading

　　How to choose crabs

　　Selecting fresh and fat hairy crabs is a technical job. As the saying goes, "September round navel and October tip" means that the female crab should be eaten in September of the lunar calendar, and its navel is round, at this time, the female crab yellow is full of meat; The male crab should be eaten in October of the lunar calendar, and its navel is pointed. At this time, the male crab paste is full of meat.

　　After choosing male and female crabs, you can follow the following points when choosing healthy crabs.

　　First of all, pinch: pinch the crab’s back with your thumb and forefinger and gently shake it. The crab’s claws droop and shake with it. The crab’s claws are firm and swing by itself.

　　The second is teasing: you can tease the crab’s eyes with your hands. If it responds immediately, it means full of vitality; Or turn the crab over with its abdomen facing the sky. If it can turn its body quickly, it means that the crab has strong vitality, and vice versa.

　　The third is to look: the back of the shell is dark green and shiny, which is thick and strong; Look at the tail end, the navel protrudes, and the red color (commonly known as "red seal") will be revealed on both sides of the crab navel, which is generally full of cream and fat; Look at the hairy crab feet, the crab feet are old and healthy, and the crab feet are soft and weak without fluff.

　　The fourth is to try: if conditions permit, put the crab into a basin of water, and the live crab will foam.

　　(Author: Beijing Friendship Hospital Nutrition Physician)