作者： admin

Extreme Yue 07, a car with a total investment of 100 billion yuan, is its appearance an innovation in the automobile industry or a gamble?

Deep reading business (shendushye) original

Author | Geng Qiuyu

Editor | Liu Manxin

On September 10, 2024, a grand new car launch conference attracted the attention of the industry. The new car, Jiyue 07, which belongs to Jiyue Automobile, was officially unveiled, announcing the arrival of a new era of smart trams with shocking price and strong technical background.

01

Extreme Yue 07 shocked the listing, and the three giants gathered together. Is the new era of smart trams really coming?

At the press conference, Xia Yiping, CEO of Extreme Yue Automobile, passionately introduced Extreme Yue 07. He claimed that it was a "car with an investment of over 100 billion yuan", and behind it was the full support of Geely, Contemporary Amperex Technology Co., Limited and Baidu. The vast architecture of SEA developed by Geely in four years, Kirin battery invested by Contemporary Amperex Technology Co., Limited in excess of 70 billion yuan, and Apollo intelligent driving invested by Baidu in more than 10 years, all these technologies have converged on the Extreme Yue 07.

Xia Yiping eloquently listed a number of "unique" or "firsts" of Extreme Yue 07: the only intelligent cockpit equipped with ERNIE Bot language model in the world, the first automatic turn signal, and the first automatic shift in the industry … These highlights are undoubtedly eye-catching.However, in the media interview, when asked about the sales expectations of new cars, Xia Yiping was quite cautious and did not give specific sales targets.

Li Yanhong, Chairman and CEO of Baidu, Zeng Yuqun, Chairman and CEO of Contemporary Amperex Technology Co., Limited, and Li Bin, founder of Weilai, all three industry giants appeared at the listing conference of Extreme Yue 07 at the same time, which undoubtedly added more highlights to this new car. Their platform not only shows the strength of Extreme Yue 07 in technological innovation, energy solutions and intelligent interconnection, but also indicates that the automobile industry is accelerating its transformation to intelligence and electrification.

As the "parent" of Baidu, Li Yanhong’s performance was somewhat low-key. He just symbolically stood up and waved at the introduction, and did not take the stage to express his thoughts and wishes for the new car.This can’t help but make people think: at the moment when the car circle is crazy to build a leading IP, will Li Yanhong’s low profile have a certain impact on the brand promotion of Chaoyue?

As the owner of No.001, Zeng Yuqun was full of praise for Extreme Yue 07. He said that Baidu, Contemporary Amperex Technology Co., Limited and Geely all used their professional abilities to empower Jiyue to jointly build this automobile robot.

Li Shufu, chairman of Geely Holding Group, also spoke highly of Extreme Yue 07, calling it a smart car with excellent performance and reliable quality.

However, in the face of so many praises and expectations, we also have to question: Can Extreme Yue 07 really "wrestle" with Tesla as Xia Yiping said?

From the aspects of endurance and vehicle space size, Extreme Yue 07 is indeed stronger than Tesla Model 3. In terms of intelligence, Extreme Yue 07 also showed the strength of not losing Tesla. It is equipped with Baidu ASD Apollo high-order intelligent driving system, which opens a new stage of intelligent driving development with "pure vision+end-to-end big model". At the same time, Extreme Yue 07 is the first family car in the world to realize the empowerment of L4-class self-driving large model technology.

However, this does not mean that Tesla can be easily defeated by the 07. Tesla’s leading position in the field of electric vehicles should not be underestimated, and its brand influence and technical strength are challenges that need to be faced more and more. In addition, although the price of Extreme Yue 07 is relatively close to the people, how to maintain the steady growth of sales volume is also a big test in the increasingly fierce market competition.

In 2024, the road to the counterattack of the extreme Vietnam has actually been unfolding. In August, the sales volume of the ultra-Vietnam single model reached 2117, setting a new record. With the listing of Extreme Yue 07, Extreme Yue officially entered the era of two cars. However, this is only the beginning, and there is still a long way to go. Whether Jiyue can gain a foothold in the field of smart trams still needs the test of time and market.

02

The public relations storm of Jiyue automobile: a brand crisis caused by speech

Speaking of the brand Extreme Yue, a few days ago, most people might only have a vague impression of it. However, on August 5th, a resentful mark released by Xu Jiye, the head of the public relations department of Jiyue, in a circle of friends was like a bomb, which instantly pushed Jiyue to the cusp of public opinion.

This mark expressed his disdain and annoyance at Xiaomi car in simple and plain words. Xu Jiye accused Xiaomi of selling cars at a loss, which quickly fermented on the Internet, causing widespread concern and controversy. However, is the source of this storm really just Xu Jiye’s personal emotional catharsis?

On the evening of August 5, Xu Jiye published a speech against Xiaomi Automobile in a circle of friends, accusing it of dumping. This remark was quickly spread by screenshots, which triggered a heated discussion among netizens. Extreme Yue Automobile, a brand that was originally inconspicuous in the new energy automobile market, became the target of public criticism overnight.

However, Xu Jiye’s remarks not only failed to bring any positive effect to the ultra-Vietnamese car, but seriously damaged the brand image. Netizens have questioned that the head of the public relations department of an enterprise doesn’t even understand the basic financial knowledge.

In the face of this public relations crisis, Xia Yiping, CEO of Jiyue Automobile, quickly came forward to "deal with" and issued an internal letter, severely criticizing Xu Jiye and emphasizing the importance of company values. However, this internal letter seems to have failed to calm the anger of public opinion. Netizens have said that the punishment imposed by Extreme Yue Automobile on Xu Jiye is too light, which is similar to acting.

This public relations storm not only exposed Xu Jiye’s personal emotional management problems, but also revealed the deep-seated problems in brand building and marketing strategy of Jiyue Automobile.

As the product of cooperation between Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth. However, judging from the market feedback, the brand building of Extreme Yue Automobile has not been as smooth as expected. In the fierce market competition, Ultra Auto seems to pay more attention to the use of marketing means, while ignoring the shaping of brand image and technological innovation.

In the marketing strategy, the ultra-Vietnamese car is too radical and utilitarian. In order to attract attention and traffic, the ultra-Vietnamese car does not hesitate to exaggerate and even be suspected of false propaganda. For example, there is a marketing campaign from the media account to promote the battery defect rate of Extreme Yue 07, which is only one in a billion. This kind of propaganda method, which obviously violates the relevant provisions of the advertising law, not only fails to bring a positive brand effect to Extreme Yue cars, but also greatly reduces consumers’ trust in the brand.

In the new energy vehicle market, technology and innovation are the core driving forces for the sustainable development of brands. However, the performance of Extreme Yue Automobile in this respect is worrying.

Although Extreme Auto frequently mentioned the upgrade of intelligent driving technology at the press conference, consumers’ comments on its actual experience were mixed. This shows that there is still a certain gap between the technological innovation and the product landing of Extreme Yue Automobile. This gap not only affects consumers’ purchasing decisions, but also damages the brand’s reputation and image.

In addition, it seems that the investment in technology research and development by Extreme Yue Automobile is not enough. Compared with the leading enterprises in the field of new energy vehicles such as Tesla and BYD, the investment in technology research and development of Extreme Yue Automobile is stretched. This not only limits the brand’s technological innovation ability and product competitiveness, but also affects the long-term development of the brand.

A brand crisis caused by speech, how can Extreme Yue Auto save itself? Behind the public relations storm, what is the road to brand building and technological innovation of Extreme Yue Automobile?

03

The road to the counterattack of the ultra-Vietnamese car: the transformation from bleak sales to explosive traffic

In fact, in March 2021, Jidu Automobile came into being, which was jointly built by Baidu and Geely Holding Group, with each party holding 50% of the shares. However, its market performance was not as hot as expected after it was renamed as Extreme Yue Automobile in August 2023 and its first model, Extreme Yue 01, was released. In the past year, the monthly sales volume of Extreme Vietnam 01 has only remained at a low level of several hundred vehicles.

In the face of this dilemma, Extreme Yue Automobile did not choose to give up. Xia Yiping, the helmsman of Jiyue Automobile, knows the importance of brand awareness and influence. He said frankly that Extremely has no strong founder IP and influence, and it is also a "cousin" relationship with Extremely, and there is no user base of 1 million. It is a completely new brand. Therefore, strengthening marketing and gradually enhancing popularity have become the key to the break of the car.

As a result, the ultra-car began to actively embrace traffic and live broadcast. Xia Yiping himself personally went off to create a personal IP and drive dealers to make short videos together. In just one month, Extreme Yue Automobile released 13,000 videos with an exposure of over 100 million. This move has achieved remarkable results. More and more people are beginning to understand the products of Extreme Yue, and more and more people are coming to the store.

However, although the traffic is good, it is not everything. When talking about brand sales, Xia Yiping choked several times, and this scene also boarded the social media hot search. He admits that he really didn’t know why at that time, and it was very uncomfortable when he talked about sales. Suddenly, he couldn’t help himself at a certain node. But this is not for the traffic. If there is such a good traffic, he would rather cry every day.

In addition to the flow, Extreme Auto knows the importance of product strength. Thus, after the "One Zhou Mu" was completed by the Extreme Yue 01, the second product, the Extreme Yue 07, was launched while the iron was hot. This new car was officially launched on September 10th, 2024. It is built by Geely’s vast SEA architecture, equipped with Baidu AI large model intelligent cockpit and Baidu’s ASD Apollo advanced intelligent driving system. Both the long-life version and the performance version are equipped with Contemporary Amperex Technology Co., Limited high-performance Kirin battery.

The launch of Extreme Yue 07 has undoubtedly injected new vitality into Extreme Yue Automobile. Its good product strength and competitive price make people full of expectations for the future of the ultra-yue car. However, in the face of fierce market competition and changing market demand, it is still unknown whether the ultra-Yue automobile can leap to the top of the new forces with the ultra-Yue 07.

While affirming that Extreme Vietnam Auto actively seeks breakthroughs and dares to innovate, we also have to make pertinent criticisms. The market performance of Extreme Yue Auto in the first product, Extreme Yue 01, is really unsatisfactory, which exposes its shortcomings in product planning and marketing. Although Chaoyue Automobile adjusted its strategy in time and gradually reversed the situation by taking the flow as a breakthrough, this could not cover up its mistakes in the first product.

In addition, the conclusion of the ultra-car in the field of intelligent driving has also caused a lot of controversy. Xia Yiping said at the press conference that "2025 will be the first year of the elimination of non-high-level intelligent driving" and "the intelligent driving system equipped by Extreme Yue is the only high-level intelligent driving system in the world that can compete with Tesla". Although these conclusions show the confidence and strength of the ultra-Vietnamese car in the field of intelligent driving, they also arouse people’s doubts about its optimism and exaggeration.

【 Conclusion 】

To sum up, in today’s turbulent new energy vehicle market, as a "newborn" jointly created by Baidu and Geely, Extreme Yue Automobile has attracted much attention since its birth.

However, the market performance of the first model, the Extreme Yue 01, is not satisfactory, and the sales volume is bleak, which is embarrassing. However, the extreme Vietnam did not sink into this, but actively sought a breakthrough, taking the flow as a breakthrough and gradually reversing the situation. With strong background and unremitting efforts, the market performance has been significantly improved in the last two months.

Nowadays, the second product, the Extreme Yue 07, is launched while the iron is hot. With good product strength and competitive price, it will push the Extreme Yue to the top of the new forces in one fell swoop.

However, in the previous public relations storm, the ultra-Vietnamese car undoubtedly suffered heavy losses. However, crisis is often a turning point. How to learn from this storm and strengthen brand building and technological innovation is the key to its future development.

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The eπ 008 adopts a streamlined body design. On the front face, it is equipped with a large-size air intake grille, showing a high-tech shape. The interior of the air intake grille adopts a unique texture design to enhance the visual impact. The LED headlights on both sides are sharp in shape and perfectly integrated with the air intake grille, showing a strong sporty atmosphere. The entire exterior design is mainly modern and sporty, showing the unique charm of the eπ 008.

eπ008以其5002*1972*1732毫米的长宽高尺寸和3025毫米的轴距，提供了宽敞的内部空间。流畅的车侧线条与运动感十足的21英寸轮圈相得益彰，265/45 R21规格的轮胎更进一步提升了整车的动感和操控性能。

eπ008的内饰风格极具未来感，采用高级的皮质方向盘，提供了手动上下和前后调节功能，为驾驶者带来个性化的操控体验。15.6英寸的中控屏幕不仅视觉效果出色，而且集成了多媒体系统、导航、电话和空调的语音识别控制系统，极大提升了操作便捷性。中控台下方还配备了手机无线充电功能和多种USB/Type-C接口，满足日常充电和数据传输需求。座椅方面，eπ008采用了高品质的仿皮材质，主副驾驶位均具备前后、靠背、高低（2向）和腰部支撑（4向）调节功能，并且配备了加热和通风功能，提升了乘坐舒适度。此外，驾驶位座椅还内置了头枕扬声器，为乘客提供沉浸式的音响体验。电动座椅记忆功能则进一步提升了车辆的个性化设置，前排和后排座椅均可记忆不同驾驶者的偏好设置。第二排座椅同样支持多向调节，包括腿托调节，保证了乘客在不同场景下的舒适性。后排座椅放倒形式为比例放倒，增加了行李空间的灵活性。整体来看，eπ008内饰细节丰富，科技感十足，为乘客提供了舒适的驾乘体验。

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汽车之家车主 对eπ008给予了高度评价，他特别赞赏了eπ008的外观设计，认为黑色的车身尤其彰显大气，甚至在与理想L7的比较中也不逊色。

　　[Autohome News] On April 11, we obtained the Dongfeng Yipai eπ 008 () real car map from the official WeChat account of Dongfeng Motor. The car is positioned as a six-seat medium and large SUV and debuted at the Beijing Auto Show that opened on April 25.

　　In terms of appearance,Yipai eπ 008 is built with a family-style design language, and has a similar sensory experience to Yipai eπ 007, but the difference is that Dongfeng Yipai eπ 008 adopts the current popular through-type light group design, and the internal dot matrix light source has a strong sense of technology. In addition, the raised cabin rib line and the three-stage guide groove surrounded by the front can make the vehicle show a stronger youthful attribute.

　　Due to the fact that the official car map only released two front angles, the side of the body and the rear of the car. Let’s review the official map. The new car has a rather burly figure, and the overall body profile is even somewhat similar to the MPV model. It is expected to have a good rear row space. In terms of the rear, the car uses the same through-type taillight set as the front, with a spoiler placed on the roof and a black trim at the rear bumper below to enrich the visual layering of the vehicle.

　　In terms of body size, the length, width and height of the new car are 5002/1972/1732mm respectively, and the wheelbase is 3025mm. In terms of power, the plug-in version will be equipped with a combination of 1.5T engine and motor, of which the maximum power of the engine is 108kW and the pure electric battery life is 154km; the maximum power of the pure electric motor is 200kW and the cruising range is 636km. (Text/Autohome Zhouyi)

At the end of August this year, Porsche officially unveiled the new generation Cayenne (2018) at its headquarters in Stuttgart, Germany.

Today, Weibo car blogger @luxury car exchange, exposed the first new Porsche Cayenne spy photos in China, and joked: "Zotye’s tape measure department is going to be busy again."

It is reported that,The new car will be officially released in China on November 15, and the price will be officially announced at the Guangzhou Auto Show on November 17. The new car in the spy photo is likely to be the car of the Guangzhou Auto Show.

The biggest change in the appearance of the new car is that the taillights are replaced by a through-type OLED light group, which is more sporty.In terms of size, the new Cayenne has a length, width and height of 4918/1983/1690mm respectively, and a wheelbase of 2895mm. Compared with the current model, the length has increased by 63mm, the width has increased by 44mm, and the height has decreased by 9mm, while the wheelbase remains unchanged.The weight is 55 kilograms lighter than the previous model.

In the interior part, the central control is a 12.3-inch touchscreen, consistent with the new Paramela, and the instrument panel is a central physical tachometer and a left and right 7-inch digital display instrument.

In terms of motivation,The first models are each equipped with two new six-cylinder engines:

Among them, the Cayenne is equipped with a 3.0-liter turbocharged engine with an output of 340 horsepower (250kW); the Eye S is equipped with a 2.9-liter V6 twin turbocharged engine with an output of 440 horsepower (324kW), an increase of 20 horsepower over the previous model, with a maximum speed of 265km/h. The transmission system uses ZF’s second-generation 8AT gearbox.

Overseas version of Porsche new generation Cayenne

It is a medium and large SUV. I don’t know how much you know about it. Let’s introduce it well.

First of all, from the appearance, the front face design of the Mercedes-Benz GLE is very simple, and the grille adopts a big mouth shape, which is unforgettable. Coupled with the round and lovely headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the body, the body size of the car is 4927MM*2018MM*1782MM, the car uses dynamic lines, the side circumference looks very simple, with large-sized thick-walled tires, it looks sporty. Looking back, the overall shape of the Mercedes-Benz GLE rear echoes the front of the car, the style of the taillights is more atmospheric, and the exhaust pipe with unique shape is relatively simple in general.

In terms of interior, the Mercedes-Benz GLE interior is softer and has a good visual effect. The steering wheel of the car is very sharp and made of genuine leather, giving people an urge to drive it. Take a look at the central control, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive. The overall design of the central control is remarkable. Finally, take a look at the dashboard and seats. The dashboard design is remarkable, and it looks more fashionable and dynamic. The car uses imitation leather seats, and the seats are wrapped in place, making it very comfortable to ride.

In addition, the car is equipped with vehicle to everything, driving mode selection, remote key, rear wipers, interior ambient lights and other configurations.

To sum up, this car performs well in terms of space and configuration. As for the exterior design, everyone has their own aesthetic.

Just yesterday, the intelligent world R7 ushered in the official listing! It is reported that the new car launched a total of 4 models, the price range is 259,800 – 339,800. If you are interested in small partners, you can come to find out.

From the appearance point of view, the overall style of the Smart R7 is very similar to that of the Smart S7. The front face of the new car adopts a closed middle grid structure, with a through light strip and teary-eyed headlights, making it look both avant-garde and fashionable as a whole, and highly recognizable. On the side of the body, a dynamic slipback roof is used, and the body profile is full and stylish. Combined with large-sized wheels, it can further enhance the sportiness of the vehicle.

In terms of body size, the length, width and height of the new car are 4956 × 1981 × 1634mm respectively, and the wheelbase is 2950mm. It is 206mm longer than the medium-sized SUV such as Tesla Model Y. Feedback inside the car, which can bring users a good riding experience. The cockpit layout of the new car is simple and atmospheric. The 12.3-inch all-LCD instrument panel adopts a remote arrangement, plus a suspended LCD screen and a multi-function steering wheel, which highlights the sense of technology to the fullest. The configuration provides zero-gravity seats for the passenger seat, panoramic sunroof, heating and cooling box, HUAWEI MagLink, etc.

For the power part, the new car has two versions: single motor and dual motor. The whole series is equipped with an 800V silicon carbide high voltage platform as standard, with a 100-kilometer acceleration address of 3.9 seconds, and a maximum cruising range of 802km under CLTC conditions.

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As a Lanyue made by the car series Xingtu, its exterior design presents a strong sense of modernity and luxury. The front face design is exquisite and unique, and the eye-catching air intake grille is made of a large area of chrome material, which is like diamond cutting, which is very recognizable. The body lines are smooth and powerful, and the overall style is majestic, showing both a sense of technology and stability. The appearance design of Xingtu Lanyue not only focuses on functionality, but also a perfect fusion of aesthetics and power.

The car series Xingtu Lanyue creates a stable and atmospheric body image with its 4970mm body length, 1940mm width and 1792mm height. The wheelbase is 2900mm long, ensuring a spacious and comfortable interior space. The front and rear wheelbases are both 1644mm, providing good driving stability. It is worth noting that Xingtu Lanyue adopts 245/50 R20 tire specifications. The tire width is moderate, and it is matched with a dynamic wheel rim design, which not only enhances the mobility of the vehicle’s appearance, but also ensures the grip and handling performance during driving.

The interior design of Xingtu Lanyue is based on exquisite luxury, showing a unique taste and comfort. The spacious interior space is made of high-quality leather, and the steering wheel is wrapped in leather, providing a good grip and delicate touch. It supports manual up and down and front and rear adjustment, which is convenient for drivers to personalize. The core focus of the center console is the large 15.6-inch screen, which not only displays clearly, but also integrates practical functions such as multimedia system, navigation, phone and air conditioning to achieve intelligent operation. In addition, the car is equipped with USB and Type-C interfaces to meet the charging needs of passengers. The front row also supports wireless charging function, which is convenient and practical. In terms of seats, the front seats provide heating and ventilation functions, the driver’s seat also has an electric memory function, and the main and passenger seats support multi-directional adjustment to ensure a comfortable passenger experience. The second row of seats of Xingtu Lanyue can also be adjusted in front, rear and backrest, which is flexible, while the rear seats support proportional reclining for more flexibility in space utilization.

Xingtu Lanyue is equipped with a powerful 2.0T turbocharged engine with a maximum power of 192 kilowatts, corresponding torque of 400 Nm, output power of 261 horsepower, and matching 8-speed automatic transmission, ensuring the vehicle’s abundant power and driving pleasure. This engine provides an excellent driving experience for Lanyue with its efficient performance and advanced technology.

Summarizing the experience of the car owner, Xingtu Lanyue won his favor with its unique exterior design, especially the upgrade of the 23 vertical grilles. Although he regretted not being able to experience the white version, he was satisfied with the sedate atmosphere of the black body. He praised the details of the workmanship and overall style of Lanyue, describing it as a "suit thug", showing the inner strength and external aura of the vehicle. For the rear and side design, he gave high praise, believing that the rear line is elegant and the side lines are invincible. Overall, Xingtu Lanyue not only satisfies the owner’s pursuit of appearance and texture, but also becomes a part of his daily life. Occasional car wash maintenance has also become a pleasure to interact with the car.

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The Audi Q5L Sportback sets the trend with an elegant and dynamic exterior design. The front face features the Audi family’s iconic hexagonal air intake grille, with sharp LED headlights for a strong visual impact. The body is smooth and sculptural, outlining a unique sporty style. The black trim of the side skirt and the sloping D-pillar design give the vehicle a more vivid sportiness. Overall, the Audi Q5L Sportback fuses refinement with power, demonstrating Audi’s unremitting pursuit of luxury and performance.

The Audi Q5L Sportback is dynamic and powerful with its elegant side profile lines. The body size is 4778mm*1892mm*1666mm and the wheelbase is 2908mm, which provides passengers with a spacious interior space. The side design is full and smooth, showing Audi’s usual exquisite craftsmanship. The front and rear tires are 235/55 R19, and the combination of tires and rims highlights its sporty performance, while also providing drivers with good grip and comfort. Overall, the side design of the Audi Q5L Sportback reflects both the sense of technology and the sporty style.

The interior design of the Audi Q5L Sportback reflects Audi’s consistent sense of sophistication and technology. The refined leather steering wheel is ergonomically designed to provide manual up and down + front and rear adjustment functions to ensure the driver’s comfortable grip. The 10.1-inch high definition central control screen highlights the intelligence of the vehicle, supporting multimedia systems, navigation and automatic speech recognition by phone, which is convenient for users to operate. As for the seats, the seat materials include imitation leather and leather, providing front and rear adjustment, backrest adjustment, high and low adjustment, as well as leg rest and waist support, and the front seats are also equipped with heating and ventilation functions to increase the comfort of the ride. The driver’s seat is also equipped with a power seat memory function, reflecting the thoughtful consideration of the driver’s needs. In addition, the distribution of USB/Type-C interfaces in the car is also quite user-friendly, providing passengers with convenient charging and data transmission channels.

The Audi Q5L Sportback is powered by a 2.0T turbocharged engine with a maximum power of 140 kilowatts and a maximum torque of 320 Nm, with a powerful 190 horsepower. This engine, combined with a 7-speed wet dual-clutch transmission, ensures the vehicle’s smoothness and responsiveness during driving.

Overall, the Audi Q5L Sportback has won the approval of Autohome owners for its unique design style and outstanding performance. The owner said that the appearance and color have won her heart, and it is light and powerful to drive, which has become a special gift for her 40th birthday. This is enough to prove that the Audi Q5L Sportback is undoubtedly a reliable choice for consumers who pursue quality and personalization.