作者： admin

Little knowledge of baseball rules

The first time I watched a baseball game, I didn’t understand how to break it. Don’t worry, make up a little baseball knowledge first, and then you can understand coach Geng’s professional explanation ~

The legal number of players in a baseball game is at least 9. Baseball players are divided into offensive and defensive sides. They use bats and gloves to play in a diamond-shaped baseball field. In the game, the two teams attack alternately, and when the attacking player successfully runs back to home plate, he can get 1 point. The team with the highest score in nine innings wins.

【Understand the baseball game in two minutes】

(a) the venue

The playing field is a diamond-shaped area, and both sides of the right angle are the boundary lines that distinguish the in-bound area from the out-of-bounds area. Within the two sides of the line is the boundary area; Outside the two sides of the line is out of bounds. Both in-bound and out-of-bounds areas are effective areas for the competition. The boundary area is divided into infield and outfield. The infield is square, with one base at each corner. The base at the sharp corner on the same horizontal plane is home plate, and it is first base, second base and third base respectively in the counterclockwise direction. The area outside the infield is the outfield.

(2) Core rules

Baseball is divided into nine innings, and each inning has two halves.

The court is divided into two sides, the home team usually defends first and the visiting team attacks first. The next half-court offensive and defensive conversion.

The players who hit the field are the attackers (red below) and the rest are the defenders (blue below).

Both sides attack and defend once in each game, and the one who scores more points after 9 games wins. If the score is the same after 9 games, an extra game will be added until there is a game where the score is not the same.

(3) Basic technology

The basic skills of baseball consist of catching, passing, hitting and running.

(4) Little knowledge that must be known

scoreAfter hitting the ball, the attacker runs to the base and touches the first, second and third bases in turn, and finally touches the home plate safely, which is called "scoring".

drop outThe right of an attacking team member to be deprived of hitting the ball, running the base or scoring is called "out".

Strike zoneThe three-dimensional space between the upper edge of the knee and the armpit of the batter’s natural standing posture when hitting the ball is called the "strike zone".

HittingThe batter hit the ball where the defender couldn’t normally receive it and successfully ran to first base.

homerAfter the batter hits the ball from the other side (usually hitting the fence in the outfield), the batter runs through the first, second and third bases in turn and returns to home plate safely, which is a very wonderful climax moment in the baseball game.

Well, that’s all for the "cramming". If you want to experience the fun of baseball, you still have to swing and fly on the court ~ ~

How to make explosions in domestic beauty cosmetics？

Image source @ vision china

Wen Wen CBNData Consumer Station, author He Zhexin, editor Dong Zhifei.

An epidemic has made many beauty brands difficult. Under the dual "protection" of home and masks, the demand for beauty products has dropped to a low point.

However, at the beginning of April, the depressed beauty industry ushered in a shot in the arm: Meishang (Guangzhou) Cosmetics Co., Ltd. got nearly 200 million yuan in Series A financing. Meishang, which was founded in 2018, is one of its most famous brands, and is the first Colorkey in the lip glaze category of Tmall, Laqi.

As a dark horse brand of lip makeup in China, what kind of "explosive experience" does Colorkey Ke Laqi have? For Meishang behind it, how can young domestic beauty companies grow rapidly and gain the contrarian favor of capital?

To answer these questions, CBNData conducted an in-depth interview with Ying Shaofeng, e-commerce partner and e-commerce director of Colorkey Laqi.

If you are not the target consumer of Colorkey Laqi-the post-95 beauty consumer, you may not be familiar with this brand. But for young girls who love lip glaze, this brand has long been a good idea for many people. According to Alibaba’s official data tool business consultant, Colorkey Laqi has been ranked first in the sales of Tmall Lip Gloss/Lip Honey/Lip Glaze from November last year to March this year.

From the birth to the first category of Tmall lip glaze, Colorkey Laqi has developed rapidly. Founded in 2018, Colorkey Laqi has been listed in the Top 5 of Tmall domestic beauty products in less than one year, and its sales in 2019 exceeded 200 million yuan.

On the day of Tmall double 11 in 2019, Colorkey sold 700,000 pieces of air lip glaze in Laqi, and won the sales volume of lip glaze category No.1 In March, 2020, on the first day of the launch of Mulan lip glaze series, a collaboration between Colorkey Laqi and Disney IP image Mulan, the sales volume exceeded 300,000, and all the popular color numbers were stolen on the spot.

The success of Colorkey KE Laqi in lip glaze is closely related to his timing of category. According to Hong Lei, data analyst of CBNData, the overall scale of lip glaze category in 2018 is still small, and it has not been subdivided from the lipstick market, and it is in a period of rapid development. The data of the business staff also shows that 2018 is the lowest number of visitors to the lip glaze category.

In addition to grasping the outlet of category growth, Hong Lei thinks that Colorkey Laqi is also due to accurate pricing range. CBNData research shows that one of the main consumer groups in the lip glaze market is the post-1995 generation, and their consumption power is weak and they are price-sensitive. Colorkey Laqi’s lip glazes are mostly priced within 100 yuan, aiming at the students in the Z generation.

The goal of Colorkey Laqi is to be the leading brand of lip glaze. Ying Shaofeng told CBNData, "The success of air lip glaze is only the first step. Next, we will build a complete product line of lip glaze, and finally we will set an industry benchmark in the lip glaze market."

At the beginning of 2020, an COVID-19 epidemic appeared, which temporarily chilled lip products. Hong Lei said that under the influence of the epidemic, the overall beauty market was affected. Especially for beauty brands focusing on lip products, timely layout of other categories is one of the ways to save themselves.

Meishang, the parent company of Colorkey Laqi, plans to use the new financing for Meishang to strengthen multi-brand building and accelerate its entry into emerging channels.

Mei Shang owns more than one brand, Colorkey Co., Ltd. Laqi. In 2018, it acquired Korean beauty brand Superface Xiubafei and Taiwan Province skin care brand Lab101 Ruipei, aiming at the needs of mainstream middle-class women in China, and captured market segments through multi-brand strategic layout to meet the beauty needs of women of different classes and incomes. Ying Shaofeng believes that the product matrix of Meishang has covered all age groups.

Colorkey Laqi is also laying out two categories of isolation and makeup fixing besides lip glaze. Ying Shaofeng told CBNData that the growth of the two categories of isolation and makeup has reached more than 50% in the near future. In March, Colorkey Laqi launched a new trend product with high growth category.

In order to shorten the decision-making chain, Colorkey Laqi made full use of big data insight, and adjusted the product strategy in time according to the consumption trend with the operation mode of "small recovery in one week and big recovery in one month". "The beauty industry is updating faster than you think, and it will be eliminated if you don’t pay attention." Ying Shaofeng said.

In improving the product strength, Ying Shaofeng said that he would participate in the color selection of new products in each season. Different from most domestic brands’ large-scale new models every season, the color number of the new lip glaze of Colorkey Laqi every season is "almost no minefield", which shows that the products have spent a lot of thought on color selection.

In recent years, the influence of the content "planting grass" has been continuously improved. Faced with this trend, domestic beauty brands have also begun to actively use social media for "word-of-mouth communication".

Colorkey’s marketing methodology for creating explosive products in Laqi has matured: online channels become famous-sales are won by cost performance -KOL and KOC broadcast in turn to precipitate word of mouth. Every time a new product is launched, this methodology is reused to carry out "overwhelming" "planting grass" marketing, and the low threshold of new customers and new product experience brought by high cost-effective positioning is a common mode for many domestic beauty brands, including Colorkey Co., Ltd. Laqi, to harvest new customers and obtain rapid development.

This model of domestic beauty has also been recognized by capital. In 2019, domestic beauty products collectively ushered in an outbreak period, and brands from head to waist were sought after by consumers and capital.

In September last year, it received a perfect diary of $1 billion in financing led by Gaochun Capital. Recently, it received another $100 million in financing, and its valuation doubled in half a year. Emerging beauty brands such as Girlcult and Paiji have also received capital bets.

Almost all new brands of domestic beauty cosmetics have invested heavily in content platforms such as Xiaohongshu, Tik Tok and bilibili. Some brands even stopped putting SEM on traditional search platforms. However, the excessive delivery mode is having a negative impact on the brand. Open the little red book and enter the color test. Eight out of ten are similar typesetting, emoji and exclamations, with the same distorted color map of 10 grades …

Perhaps seeing the harm of over-marketing, Colorkey Laqi took a refined delivery route. Ying Shaofeng said that the company has specialized personnel responsible for different platforms and plans different delivery methods according to the platform attributes. For example, Laqi, the of Colorkey, put the word-of-mouth fission model into the little red book. Besides the head bloggers, she also attaches great importance to the cooperation with amateur bloggers.

On the bilibili, Colorkey KE Laqi, relying on the agency, selected the up owners who can make colorful beauty and life, and can plant grass at medium and low prices. During the promotion process, Colorkey Laqi also constantly adjusted the material content and promotion plan according to the crowd effect, further expanding the content advantage with good data feedback effect in the first stage, and at the same time, simultaneously put in the information flow for harvesting.

Image source: Billie Billie Animation (bilibili), please enter the caption.

When online marketing and e-commerce approach saturation, offline has once again become the battlefield of domestic beauty. There are two offline modes for domestic brands: brand store and beauty makeup collection store. The typical example of the former is the perfect diary, while the latter is orange blossom, HEDONE, Zhiyouquan and so on. Colorkey Ke Laqi is also a member of the collection store.

According to Ying Shaofeng, Colorkey Laqi has set up beauty collection stores in 11 cities across the country. The cooperation between Colorkey and Laqi is not only about selling goods, but also involved in the whole store design and exposure form. Its cooperation with WOW COLOUR, a collection store, is an example. Colorkey Laqi also hopes to make use of the exhibition space of offline collection stores, play the role of brand promotion and data accumulation, and link online and offline to the greatest extent, so as to provide users with a more complete experience.

WOW COLOUR Store makes a separate display for Colorkey Laqi. Source: WOW COLOUR

In recent years, more and more domestic cutting-edge beauty brands can be purchased by Generation Z.. Hong Lei observed that the price of the domestic beauty market is increasingly close to the people, driven by domestic beauty products, and there is a downward trend.

Facing the strong competition of domestic cosmetics, multinational cosmetics groups began to try to "reduce the dimension". They aimed at young China consumers and stepped up their incubation, investment and acquisition of niche brands and cutting-edge domestic beauty brands. In April 2017, Estee Lauder acquired a 28% stake in DECIEM, the parent company of The Ordinary. In April 2018, L ‘Oreal acquired Stylenanda, the parent company of 3CE, and in October 2019, L ‘Oreal introduced NYX to the China market …

Large international companies are also embracing online channels: products that used to lie on the counters of high-end shopping malls frequently appear in the exhibition rooms of anchors of major short video platforms. According to statistics before CBNData, among the Top10 lipstick brands that cooperated with Li Jiaqi the most times, international brands occupied 7 seats.

Under the attack of international brands, domestic beauty products try to give full play to the advantages of landlords, shorten the decision-making chain, cooperate well with the supply chain, and speed up the iteration of new products.

In the supply chain, Colorkey Laqi has chosen to cooperate with Korean OEM and ODM company Kosmet. Tangduo cooperates with Shanghai Zhenchen, which has 32 assembly lines, while Girlcult chooses the cooperation mode of "big factory+many small factories". Cooperation with large factories can ensure the stability of product quality control, while small factories can realize flexible supply and try new and rare technologies.

Most of the new domestic beauty cosmetics represented by Colorkey Ke Laqi started from the explosion of a single or a small number of categories, and gained the early dividends of this marketing method, which grew rapidly.

However, with the popularity of content marketing methods and the increasingly fierce competition in the online market, there are international manufacturers before, followed by domestic competing products. How can an emerging brand like Colorkey Laqi win in the market? I believe there will be more exciting ways to play in the fierce competition.

Old National Geographic photos： Learn about baseball.

This is the Louisville Baseball Factory in 1929, which has been making baseball bats from ash wood since 1884. Nowadays, climate change may harm ash forests, because rising temperatures make small beetles flourish and destroy branches.
Photography: Edwin L. Wisherd, National Geographic

Old National Geographic photos: Learn about baseball.

This photo was taken in 1913. A baseball game in the Philippines attracted many onlookers. In the same year, a Philippine baseball team visited the United States, and The Washington Post claimed that they were more talented than most American players.
Photography: Dean C. Worcester, National Geographic

Old National Geographic photos: Learn about baseball.

This 1923 photo shows the baseball field on the wing of the Oval Square in the White House. Since William Howard Taft’s term, every American president will throw the first ball at the beginning of the season. But in fact, it was not until 1993 that President Bill Clinton really threw the ball at home plate.
Photography: U.S. ARMY AIR SERVICE

Old National Geographic photos: Learn about baseball.

This photo was taken in 1919, and it was from this time that the baseball uniform officially entered an orderly improvement. Tight trousers have become the style of competition clothes nowadays, but some players still like traditional knee-length shorts. In addition, since 1932, the player number has been printed on the back of the competition suit.
Photography: Paul Thompson, National Geographic

Old National Geographic photos: Learn about baseball.

In the summer of 1953, men played baseball on the frozen Bering Sea. In the history of Major League Baseball, the coldest game was on April 23rd, 2013, between the Colorado Rockies and the Atlanta Braves. The temperature at the kick-off was only five degrees below zero. As a result, the Warriors won the game with a score of 10: 2. Surprisingly, some players in the Warriors have never seen the snow with their own eyes.
Photography: U.S. COAST GUARD

Old National Geographic photos: Learn about baseball.

During a baseball game in Japan in 1960, a man sold hot dogs during the dinner. According to legend, this tradition began in 1893 when Chris Von der Ahe, the owner of the St. Louis Browns, sold sausages during the game. Today, Major League Baseball sells more than 20 million hot dogs every year.
Photography: Winfield Parks, National Geographic

Old National Geographic photos: Learn about baseball.

A minor league baseball player kissed his wife before the game. The league consists of 240 teams, of which only 10% players can enter Major League Baseball.
Photography: William Albert Allard, National Geographic

Old National Geographic photos: Learn about baseball.

These monks, from Gambo Temple in Nova Scotia, Canada, are practicing hard for the annual softball competition. For many years, the Buddhist temple has been celebrating Canada’s National Day by competing softball with local volunteer fire brigades.
Photography: Steve McCurry, National Geographic

Old National Geographic photos: Learn about baseball.

The World Series of Little League Baseball is held in South Williamsport, Pennsylvania, every August. Boys and girls are between the ages of 9 and 12. Eight American teams and eight foreign teams are allowed to participate in the tournament. The team from Taiwan Province Province of China won the championship for 17 times, which is the record holder.
Photography: William T. Douthitt, National Geographic

Old National Geographic photos: Learn about baseball.

CCTV5 Live Table Tennis Program： CCTV 5 Live Table Tennis Competition on December 7, with schedule attached.

On December 7th, Chengdu Mixed Team World Cup was in full swing, and the competition schedule was tight, and the top eight teams would compete fiercely twice a day. China table tennis team played against China Taibei team and French team. These two focus matchups will be broadcast live on CCTV5, so fans can prepare for the game in advance and enjoy the passion and excitement of table tennis.

Looking back at the opening match of the second stage, China beat Slovakia with an 8-1 record, and now it is temporarily ahead in the standings, accumulating 4 points. According to the ranking of the winning and losing games, the national table tennis team ranked first with 16 wins and 1 loss, while the Japanese team ranked second, while the South Korean team temporarily ranked third in the following position. This record not only won glory for the China team, but also brought full expectation and excitement to the fans.

In this competitive table tennis match, China team showed extraordinary team strength and technical and tactical level. The hard work and tacit cooperation of the players made the audience immersed in the torrent of the game. In the next competition, China table tennis team will continue to win glory for our country and show the world the powerful strength of China table tennis. The fans are looking forward to more exciting moments, and believe that the China team can create more brilliant achievements in this world-class team competition and win more praise for the motherland.

Top ten games in 2022

Source: Pexels

If you only look at the masterpieces of the game, it seems that 2022 is not the "big year" expected by players.

Those masterpieces that attracted much attention in 2021 and were planned to be released in 2022 all jumped to the ticket in 2023: the legend of zelda: Tears of the Kingdom, Blue Sea and black sails, Heart of the Atom (this is a repeat offender), The Legacy of Hogwarts, Starry Sky (fixed, but as we all know, not yet accurate) and so on. The highly anticipated IP works of Warhammer "Total War: Warhammer 3" and "Warhammer 40K: Dark Tide" did not reach the expected popularity, and seemed to disappear from everyone.

Is 2022 a "small game year"? It seems that it is not. In fact, many games with small categories or styles of painting have achieved "breaking the circle"-the longevity of "Bao Ke Meng" and "Ka Bi of the Star" are full of vitality, and foreign manufacturers have made national style action games that amaze China players.

Perhaps we can call 2022 a year of "playing well-off", which includes both epic masterpieces and quasi-first-line masterpieces. If you are also a game lover, the following 10 games are really not to be missed.

Master

It’s hard to imagine that this is a kung fu game made by the French.

The combat system is impressive for the restoration of kung fu, the innovative design based on weakness attack and many very artistic performances of stream of consciousness.

The love and respect for China Kung Fu is also an important reason why Master deserves to be recommended. It is such a combination of form and spirit-the moment when the protagonist finally stood on the top of the mountain and forgave all his enemies, many players shouted "I was really touched." As an indie game, the sales volume of more than 1 million also fully shows the affirmation of the majority of players.

The Legend of Baokemeng, Al Zeus

This is a very different kind of treasure dream, but it is also a very fun treasure dream.

When Tian Kaozhi, the producer of Baokemeng, first made this series, he was inspired by "catching bugs", and on this basis, he gave birth to the game of throwing the ball, which made catching really an interesting thing.

In addition, the open world gives people a sense of exploration and the treasure dream ecology in different regions, which makes this world full of vitality. Except that "BOSS was killed by sandbags" is somewhat confusing, others have satisfied the dream of a "trainer" to take risks freely.

Kabi of the Stars: Exploration and Discovery

I believe that not many people can refuse this pink fat man.

In addition to more unconstrained transformation forms, the system design that evolves with the game process also brings a richer play experience.

As the first fully 3D Kabi, its linear box-level designed with various transformation mechanisms is also full of interesting challenges and explorations.

When it opened its mouth and swallowed a car, a beverage vending machine or even a faucet, the player’s troubles seemed to be eaten up in one bite.

This is the simplest happiness, and this is the magic of Nintendo games.

Teenage Mutant Ninja Turtles: Revenge of Schleede

Originally, I thought it was just a work selling feelings, but the excellent pixel picture performance, smooth movements and good sense of shock all gave people great surprises.

In addition to the skill system, hit evasion, friend rescue and other mechanisms constitute a combat system with a certain depth, which makes it both refreshing and playable. Although the plot is simple, it is also an interesting way to express the game plot with the assembly process of the villain Langer as the main line.

When you scuffled with your five friends and no one could find anyone, I really seemed to go back to the time when I was fighting with my friends for the handle of the red and white machine.

Watching the Pioneer Return

In the summer of 2016, when players manipulated Genji to cut six opponents with one knife, perhaps many people thought to themselves: "I will play this game for a lifetime." But who would have thought that all kinds of twists and turns made this game decline and gradually faded out of people’s sight.

Now, the watch pioneer has finally returned, and the players have been able to return to the world that they once loved extremely.

It is fun: the adjustment of the six-man team into a five-man team has accelerated the pace of the game, and the revision of various occupations has made the "broken shield pioneer" gone forever; The importance of tanks has been greatly improved, and the output has more room for operation; The data that the number of players exceeded 25 million within 10 days of opening service also shows that the brand appeal is still there.

Although, the treatment is still very uncomfortable, the ranking is still very jail, and the payment mode is not satisfactory … Maybe it has just returned and will leave immediately.

Lost

Which contemporary is not a cat slave.

When you see a kitten wandering alone in an underground city where only robots live, how can you refuse to lead it out of this predicament?

When you see it leading a small robot and avoiding those terrible bugs alone, how can you refuse to help it escape?

How can you not be moved when you see that it has gone through all kinds of hardships and finally brought the haze under the ground to light?

What’s more, it’s so cute … Don’t you think?

Spradun 3

If you are a fan of shooting games, competitive games and Nintendo games, then Spradun 3 can satisfy almost all your fantasies about shooting competitive games.

Extremely friendly entry threshold, deep combat system, rich and varied play modes, and exquisitely designed box level all make it the first multiplayer competitive game for many single players.

Of course, if its server can be more stable, it will be even more squid-like.

Bao ke Meng Zhu zi

If "Zeus" is a bold attempt by GameFreak to open the world, then "Bao Ke Meng Zhu Zi" is a big step forward on its basis.

The freely selectable propulsion route, the expansion of the fighting depth and the crystallization of the valuable degree of Baokemeng, and the collection and cultivation system that is already very durable, have created a brand-new game experience of Baokemeng.

The narrative rhythm and plot performance of this work are very surprising and moving. If you can ignore those funny bugs and bad optimizations, this vast world of dreams will definitely bring you a lot of fun.

God of War: Twilight of the Gods

This is a god of war that has evolved greatly in terms of gameplay, fighting, plot and other elements on the basis of four generations. It has a more refreshing battle, a more shocking BOSS battle, a more delicate and true emotional expression and a more magnificent plot narrative.

The level design of Ares: Twilight of the Gods has also reached a new height. The rational distribution of exploration factor density, the perfect series of branch tasks, the interpenetration of main line and exploration rhythm, and the large number of exploration maps greatly enriched Kui Ye’s trip to Northern Europe. In addition, the top-level picture performance and the quality of play also fully illustrate the industrial strength of Santa Monica’s games.

In the plot, Kui Ye and Atreus experienced various emotional entanglements, and finally they understood each other, which also made people feel deeply. Except that the ending is a little stingy, this is almost a perfect work without too many flaws.

In the next "God of War", where will Master Kui go?

Eldon’s Ring of Law

This is probably one of the most addictive games in the last five years.

Exploring in the vast narrow land is a process of constantly tempering courage, patience and growing by various means. Long-term flow experience, combined with various grand performance effects (such as the scene of broken stars turning into meteorites), makes people have to be impressed by it.

Eldon’s Dharma Ring is a top work that perfectly combines the challenge of the soul system with the exploration of the open world, and it is really a masterpiece of the soul system. In his own way, Hidetaka Miyazaki once again redefined the open world, and once again "fell off the altar".

Eldon’s Ring made a good start at the beginning of the year, and Twilight of the God of War drew a perfect ending for the end of the year. It can be said that 2022 is a very happy year for gamers. I hope 2023 will also be a big game year!

Author: shower

Editor: Yan Fei

Entertainment talk show ｜ the war of female anchors

Xi Fei has returned to the palace! In the ninth episode of TVB Taiqing drama "The News Queen", Charmaine Sheh’s female anchor, Wen Hui Xin, finally came to Feng Haichao, which was simply a replica of the classic scene in which the heroine was proud of herself in the palace fighting drama, and seemed to confirm the previous accusation that the core of this modern drama was still playing the main role in the palace fighting. Who knows that at about the same time, the drama of OpenAI, which was raging across the ocean, reversed and reversed, and Sam Altman, who was expelled from the board of directors, actually returned to the company to serve as CEO again. The final season finale of this "American drama" is jaw-dropping. At this time, watching the scene of "The News Queen" will not only make you feel stale, but also have a trance-like pleasure of resonating with the world: it turns out that the world is originally a "grass-roots team", and the game of power, the battle of inheritance, or empresses in the palace are being staged all the time.

The competitive ecology of a TV station in Hong Kong seems to be not much different from that of the Forbidden City: Charmaine Sheh, the empress of Zhenggong, sits in the position of female anchor; The second and third line female anchors who covet the top throne are naturally those concubines and nobles; Mrs. Fang, the boss behind the scenes, is equivalent to the empress dowager; Nuo Nuo’s passive men are not only irresponsible, but also mean. Needless to say, the father-in-law managers are reincarnated. Frankly speaking, "The News Queen" gave people a bad feeling at first. The story didn’t seem to happen in a modern city, but those old things in Xianfeng years, which were painted with a new layer of paint and continued to repeat themselves.

But then, "News Queen" showed the struggle and persistence of media practitioners in this era with an overwhelming news war. In fact, the title of the play has shown that it has two types of genes: the integration of industry drama and Gongdou drama, and the discussion of Gongdou tactics can’t escape those routines. The success or failure of the story lies in whether it accurately describes the current situation and predicament of the news industry. At the beginning of each episode, the drama starts with a famous golden sentence, which is not only an opening statement, but also a kind of courage and self-encouragement. For example, Alain de Botton said that news has no ability to record everything, so it can only focus on a certain place and create a selective "truth". Even this little bit of truth has been exhausted.

Of course, it is also different from the female anchor played by Kim Nam Joo in the Korean drama "Fog". She has to deal with many stages in the workplace, marriage and politics at the same time, and live herself into a gone with the wind. The female anchor played by Charmaine Sheh is devoted to her career and focuses on a major. Some of her opponents say that her professionalism is beyond doubt, and the controversy lies in her unscrupulous means-but it is better than others who have neither. Profession and means are a dispute between Tao and skill, and also a dispute between face and lining. There are too many topics involved in the play, such as whether the current news should be entertained to get praise and forwarding, whether journalists should participate in news events like online celebrity, and whether you are nothing without the media platform. There are even journalists kneeling down to the general manager to show their body curves to show their kindness … All these are fragments and all kinds of local truths. However, it can also piece together a more vivid and diverse living situation of the current media. In addition to milk tea, drone aerial photography and online celebrities, there is also a constant examination and questioning that keeps pace with the times. The answer is not important. What is important is that some people remember to ask questions forever.

The difficulty of female anchors also lies in how to maintain the professional demeanor in front of the anchor desk by one’s own efforts, and compete with many times’ ills such as traffic, vulgarity, immorality, entertainment and big data. Her enemy, of course, is not a competitor next door, and her means may only be unscrupulous, so her ending should also be the ending of a tragic hero, or she may choose to retire to the countryside after the windmill war. The last night of her farewell to the TV station in an episode has already predicted the end of the future.

Reporting/feedback

From entertainment to entertaining： short video becomes the main channel for minors to answer questions.

The short video of "short and quick" is deeply loved by teenagers and widely used, and the negative effects are also paid more and more attention.

Recently, the China Youth Research Center completed a questionnaire survey of primary and secondary school students in six provinces in eastern, central, western and northeastern regions. The survey found that minors who used short videos accounted for 82.9%, an increase of 17 percentage points compared with the survey results of similar people in 2019.

The study also found that minors with heavy learning burden and poor parent-child relationship were significantly more exposed to short videos and used short videos for a long time and frequency than those with light learning burden and good parent-child relationship.

Moreover, the proportion of minors with heavy learning burden and poor parent-child relationship who set up the youth model is lower, and the proportion who are dissatisfied with the youth model and think that the youth model is of little use is higher.

From January 1, 2024, the Regulations on the Protection of Minors’ Network will be implemented. In this "Regulations", network literacy education is clearly included in the content of school quality education, and the key contents of social concern such as information protection for minors and prevention of addiction are also mentioned.

The network use of minors is complicated. On the one hand, it is necessary to prevent addiction and avoid negative effects; on the other hand, it is necessary to adapt to the trend and shorten the network platform such as video as a powerful learning tool, which puts forward new requirements for the supervision and service parties.

The survey found that over 80% of minors have used short videos. Short videos are widely used among minors, and the penetration rate has increased rapidly in recent years.

Sun Hongyan, the project leader and researcher of China Youth Research Center, said that in 2019, the survey results showed that the short video contact rate of minors was 65.6%. At present, with the rapid development of short videos, the contact rate of short videos among minors has increased by 17 percentage points.

More minors become "frequent users" of short videos. According to the survey in 2019, the proportion of frequent use of short videos was 9.7%. By comparison, it is found that this proportion increased by 11 percentage points in 2023, reaching 20.7%.

However, most minors use short videos infrequently, sometimes (37.2%) and occasionally (29.5%).

So, what kind of people use short videos more frequently?

It is found that the use of short videos by minors shows distinct demographic characteristics in terms of contact rate, frequency and duration of use. For example, rural students and high school students have used short videos more, for a longer time and with higher frequency.

"Compared with junior high school students and primary school students, high school students have significant differences in cognition, thinking, learning, interpersonal communication and access to information, and the demand for short videos is stronger. The phenomenon that rural minors use longer than urban minors deserves attention. " Sun Hongyan said.

In addition, the learning burden and parent-child relationship also have some influence on the behavior of minors using short videos.

Minors with heavy learning burden and poor parent-child relationship are significantly more likely to contact short videos, use short videos for a long time and frequency than those with light learning burden and good parent-child relationship.

In recent years, with the increasing use time of online games and short video platforms, the problem of minors’ internet addiction has been paid more and more attention, and related measures have been continuously introduced.

At the press conference of the State Council Office on October 27, Li Changxi, director of the Network Rule of Law Bureau of the National Network Information Office, introduced that in the prevention and control of addiction to online products and services, the Regulations on the Protection of Minors’ Networks (hereinafter referred to as the Regulations) stipulated that online products and services providers should promptly modify the contents, functions or rules that may cause minors to indulge, set up a model for minors, and announce the work of preventing addiction to the public every year.

Chloe Wang, a researcher at Beijing Institute of Technology’s Intelligent Science and Technology Law Research Center, told 21st century business herald that the network protection of minors is actually a problem of social co-governance, and all parties need to work together to resolve practical challenges. For example, a simple game scenario involves many links, including the joint participation of the platform and the family.

He pointed out that the verification of true age and guardian’s consent is another major challenge in the practice of network protection for minors, and it is also a global problem.

According to the survey, only 40% (40.5%) have set up the youth mode, and more than 30% have never set it (35.2%). More than 10% have set it in the past and don’t set it now (13.7%), and more than 10% don’t know whether it has been set (10.6%).

With the continuous improvement of the youth model, more and more minors are willing to be opened by their parents. The data shows that nearly 40% (36.1%) said they didn’t want their parents to start the youth mode, and more than 60% (63.9%) said they would like their parents to start the youth mode.

Li Changxi introduced that in order to prevent minors from indulging in online games and live webcasts, relevant network products and service providers have launched an upgraded anti-addiction system in accordance with the law, and promoted the "youth model" to "minor model".

"In practice, the platform will actively implement the relevant laws, regulations and standards for the protection of minors in order to purify its own operating environment," Chloe Wang said. "For example, in 2017, Tencent took the lead in launching the Growth Guarding System to help parents guide the play behavior of minors’ children, and launched the’ intellectual, physical and intellectual’ plan to provide hardware facilities and software courses for urban and rural minors. In the future process of network protection for minors, we can learn from the best practical experience in the industry and form a social consensus. "

The survey shows that the function of minors using short videos has gradually changed from entertainment to entertaining.

First of all, short videos have become the main channel for minors to answer questions. According to the investigation, it is found that web search (73.5%) is the first choice, accounting for more than 70%, followed by watching videos or short videos (56.6%) and asking classmates and friends (52.9%).

Secondly, among the favorite short video types of minors, knowledge education and hot topics have been greatly improved in ranking. In the survey data of 2019, these two categories ranked third and sixth respectively, while they ranked second and third respectively in this survey.

Sun Hongyan told 21st century business herald that light knowledge, which doesn’t take a lot of time to study systematically, is all-encompassing, easy to understand, short in time and easy to be accepted by the public. Ignoring knowledge also has the characteristics of entertaining and vivid images, which enables people to learn all kinds of knowledge in a relaxed and happy mood.

In addition, the vast majority of minors in the survey agree that short video learning is helpful to enrich knowledge, easy to learn and easy to interact. Most minors also believe that learning through short videos is more conducive to achieving universal education.

So, what kind of light knowledge is more favored by minors?

The survey shows that news hotspots rank first, humanities knowledge such as history, geography and culture rank second, and talent knowledge such as dance, music and painting ranks third, followed by the introduction of campus life of famous schools, popular science knowledge such as aerospace navigation and information technology, and sports and leisure knowledge such as football, chess and cards.

It is worth noting that the survey also found that some minors believe that there are still some disadvantages to be overcome in short video learning, such as the lack of high-quality content, the inability to guarantee the accuracy of knowledge, and the influence of algorithm recommendation.

The data shows that more than 60% (67.2%) of minors agree that "the accuracy of knowledge is not guaranteed", and more than half think that "there are too few high-quality contents" (57.2%).

This requires the joint efforts of schools and society to provide high-quality content and improve the network literacy of minors.

Yuan Ningning, executive deputy director of China University of Political Science and Law’s Juvenile Affairs Governance and Legal Research Base, said that the important purpose of strengthening network protection for minors is to promote minors to fully enjoy the digital dividend and achieve all-round development. Development is the goal and safety is the premise.

He pointed out that schools should incorporate the improvement of students’ network literacy into education and teaching activities, and rationally use the network to carry out teaching activities to help students develop good online habits and enhance their ability to acquire, analyze and judge network information.

At the press conference of the State Council Office on October 28, You Sen, head of the Department of Basic Education of the Ministry of Education, pointed out that the Ministry of Education will further guide and urge local schools to incorporate network literacy education into the content of school quality education, and work with the national network information department to study and formulate evaluation indicators for minors’ network literacy. Based on the main channel of classroom education, promote the organic integration of network literacy and related courses.

Li Changxi said at the press conference that the Regulations put forward measures to encourage and support the healthy development of platform enterprises. For example, Article 14 of the Regulations requires local people’s governments at or above the county level to provide high-quality online literacy education courses for students. These systems can better attract platform enterprises to participate.

"In the era of rapid development of short videos, the proportion of minors exposed to short videos will continue to increase, which is an inevitable demand for the growth of the network generation of minors. Therefore, it is necessary to decrypt the’ traffic password’ suitable for minors and provide them with more personalized short video service content and functions in combination with the development needs of minors. " Sun Hongyan said.

A noteworthy detail is that the survey found that the favorite knowledge anchor of minors is ordinary adults who share experiences (49.5%), followed by peers (48.0%), and the third place is brothers and sisters such as college students (47.6%). These grassroots knowledge experts are more popular than professors or researchers, primary and secondary school teachers, academicians or scientists, which reminds us to optimize the ways and means of spreading light knowledge through short videos.

But in general, the main purpose of minors using short videos is still fun and decompression, and it is their psychological need to hope to relax. Sun Hongyan said that parents and teachers should help minors discover the fun in life and help them find ways and means to decompress offline.

(Author: Wang Feng Editor: Zhou Shangqi)

Source: 21st century business herald Author: Wang Feng

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Football preview： leicester city is in a hot state, Atletico Madrid is in good shape, and Paris VS Montpellier.

Leicester city VS Leeds United

Leicester City defeated the Rangers away from home, and the league won 9 consecutive victories. The team’s recent performance is still hot, and it currently ranks first in the league with 39 points. Leicester city’s offensive end is active, and the stability of defense line is extremely strong. Leeds United beat Hadders at home in the last league. Although the team has experienced some ups and downs recently, it still wins more and loses less overall. At present, it ranks third in the league with 25 points. Leeds United’s offensive output is equally strong, but the defense strength is really insufficient in the near future.

Leicester city’s recent performance is still strong, and the team is currently at the top of the league. At the same time, the team’s home performance is also very strong. Leeds United is still winning more and losing less in the near future, but its overall stability is still insufficient compared with its opponents, especially the team’s recent defensive line is unstable. This time, leicester city is sitting at a strong home, and I believe there is still a chance to win the opponent’s winning streak.

Las palmas VS Atletico Madrid

Las palmas defeated Alme, the underdog in the last league, and the team has won many victories in the underdog recently. At present, it is chasing the 10th place in the league with 14 points. Las palmas’s offensive output has been strengthened, but the stability of the defense line is still insufficient. Atletico Madrid defeated Alaves at home in the last league, and the league won six consecutive victories. The overall state and stability continued to rise, and it is currently ranked third in the league with 25 points. Atletico Madrid’s offensive output has been continuously improved, and its defensive performance is acceptable, but the situation of zero sealing has been reduced.

Las palmas’s recent achievements have indeed warmed up, but the opponents are mostly weak teams in the league, and the gold content is really not high. The team’s performance at both ends of attack and defense is still obviously insufficient in the face of strong teams. Atletico Madrid’s recent performance is still strong, and the front line output is still very stable, but the defensive strength needs to be improved. This time, Atletico Madrid is a guest to challenge the opponent. I believe it is still a cinch to take away three points.

Paris saint-germain VS Montpellier

Paris Saint-Germain beat brest away from home in the last league, and the league won three consecutive victories and five unbeaten rounds. The team’s recent performance has been getting stronger and stronger, and the difference between the team and Nice at the top has narrowed to one point. The offensive output of Paris Saint-Germain has been strengthened again, but the defensive strength needs to be strengthened. Montpellier beat Toulouse at home in the last league. Although the team lost away from home before, its overall performance is still strong in the near future. At present, the team ranks sixth in the league with 15 points. Montpellier’s offensive output is still significantly strengthened, but the defensive end is also not stable enough.

The overall strength of Paris Saint-Germain is very secure, and the team’s recent achievements and performance are also worthy of recognition. In addition, the team has also found the home court advantage. The overall performance of Montpellier has also improved recently, winning several victories, but it is still difficult to compete with Paris in terms of strength. Montpellier’s visit to challenge Paris this time, I believe it is still a situation of losing less and winning.

Porto VS Lille, esto

Porto defeated Visala away from home in the last league, and won two consecutive victories in the league. Although the team suffered defeat in the face of traditional powerful teams, it still had no pressure in the face of other opponents. At present, the team ranks third in the league with 22 points. Porto’s offensive output is very secure, and the stability of the defense line has also improved. Lille, esto, lost to Polti in the last league, and the league suffered another three-game losing streak and seven rounds. At present, it only ranks at the bottom with four points. Esto Lille’s offensive performance is also relatively active, but the defense loopholes are also huge.

Porto’s overall strength is very secure, and the team is still able to face other opponents in the league, and the performance at home is also very safe. Rival esto Lille’s recent performance is still sluggish, although the offensive output is still guaranteed, but the defense loopholes are too large. This time, Porto sat at home to meet the challenge of the vice squad leader. I believe the team still has the ability to beat the opponent and win three points.

Bologna VS lazio

Bologna drew with Sassuolo in the last league. Although the team’s winning ability is not strong, it can still guarantee the unbeaten game in nine rounds, and the overall stability is acceptable. At present, the team ranks eighth in the league with 15 points. Bologna’s offensive output has strengthened, but the stability of the defense line has declined. Lazio beat Florence at home in the last league, and the league won three consecutive victories. The team has been in a strong state in the near future, and it can also win battles in a row. At present, it ranks seventh in the league with 16 points. Lazio’s offensive efficiency has improved, and the stability of the defense line has improved.

Bologna’s overall performance is quite stable. It has previously drawn against strong teams such as Juventus, Inter Milan and Naples, and it has a strong ability to score points in the main battle. Lazio, the opponent, has been strengthening in recent days, and it is also in a winning streak. Although the team’s performance in the away game is not good, most of its opponents are league teams, and they also have the ability to score points away from home. This time, the two teams collided, and Bologna, who performed very steadily, still had a chance to defend the unbeaten home, and the possibility of a draw between the two sides was not small.

Accident! The two new naturalizations of the national football team staged a derby showdown in Europe, representing China’s debut as soon as next year.

A few days ago, in the Dutch Cup, two popular naturalized national football players, Fizezhan Tianle and Yang Rui Anshang, played an alternative derby, in which Fizezhan Tianle started and played for the team for 90 minutes. Yang Ruian only got the chance to come off the bench in the 73rd minute. Fei Cizhan-Tianle and Yang Ruian are both Chinese players. As long as they are willing to be naturalized by the China Football Association, they can play for the national football team as soon as next year.

Fei Cizhan-Tianle belongs to the excellent player who came out of Ajax youth training system. He used to be the core of the second team and often wore the captain’s armband to play. Whenever Ajax team 2 encounters a deadlock in the game, Ficzen-Tianle can stand up for the first time and put on a good show to turn the tide. Fei Cizhan-Tianle mainly plays the front waist on the court and belongs to the commander urgently needed by the national football team.

Fei Cizhan-Tianle didn’t catch up with the initial stage of the naturalization policy in China football a few years ago, so he came to play in the national football team. The main reason is that Feci Zhan-Tianle is still looking forward to his entry into the Dutch national team. However, according to his development momentum in recent seasons, it is basically impossible to knock on the door of the Orange Legion. Therefore, the most pragmatic goal of Fei Cizhan-Tianle is to play football in the national football team.

Yang Ruian is the main striker position and also has certain finishing ability. If Fei Cizhan-Tianle and Yang Ruian can be naturalized in the national football team, the hope that the national football team will hit the 2026 World Cup will be greatly increased, and both of them are willing to play in the preliminaries for China. National football fans think that if Fei Cizhan-Tianle and Yang Ruian can be naturalized smoothly, I hope they can continue to work hard in Europe instead of returning to the Super League.

Because naturalized players will only get worse and worse when they play in the Super League. Fizichan-Tianle and Yang Ruian both have the ability to play in the Dutch main force, and they can continue to play in the Dutch league. I hope these two national football favorites can become the core of the national team as soon as possible, and coach jankovic will also entrust them with important tasks. I believe that the performances of Fei Cizhan-Tianle and Yang Ruian will not disappoint the fans.