作者： admin

GS comments on the top ten games in 2022： The Old Man’s Ring and Ares 5 are on the list.

The year 2022 is coming to an end, and many people have already started this year’s annual summary. The foreign media Gamespot also selected the best 10 games in 2022. Let’s take a look.

Note that the list includes new games since the beginning of December 2021, as well as games that left the preemptive experience during this period. Ranked in no particular order.

Complete list:

Eldon’s Ring of Law

Twilight of the god of war

Immortality

Mario+Crazy Rabbit’s Wishing for Stars

《Marvel Snap》

Neon Ke Bai >

Noko

《Pentiment》

《Tunic》

Vampire survivor

Changing destiny： education is the key

We hope that life will be smooth and smooth, but we can’t be smooth and smooth all our lives. There will always be unpleasant times in life, whether it is family background, personal character or social environment, it may have an impact on our future. However, the choice of life is always in our own hands. As long as we have the courage and perseverance to pursue our dreams, we will certainly be able to change our destiny.

Teacher Zhang Xuefeng mentioned a very important point in his speech, that is, studying and taking exams is the best way out. In this information age, knowledge is power, and education is the most effective way to acquire knowledge. Therefore, no matter how average the family conditions are or how introverted the individual personality is, it cannot be an excuse for children not to make progress. On the contrary, it is under such conditions that it is even more necessary to enrich themselves and improve their abilities through education, so as to get rid of the bottom society and live a stable life.

In our society, there are indeed unfair phenomena, but this does not mean that we should give up our efforts, but should work harder to win our own opportunities. Everyone’s life is created by himself, and no one will give special care because of your family background and personality characteristics. Therefore, every teenager should take his studies seriously, cherish every minute, and keep studying and working hard, so that he can have more choices in the future.

At the same time, we should also be aware of some practical problems at the bottom of society. Those who have a limited education and a weak sense of morality are easy to make bad things and bully others. This kind of bad behavior does great harm to the bottom people. Therefore, we should also pay more attention to these vulnerable groups and help them change the status quo so that everyone can enjoy fair competition opportunities.

Every child should cherish the immediate study time and grasp every minute. Only by studying carefully can we see hope and future in the future.

Look up and meet the light.

Bow your head and pick up the treasure of knowledge

In addition to worry and confusion.

Education is the guide of our destiny.

Let us have hope.

Through the power of education

Towards a better future

I hope this can arouse more people’s attention to education, and let’s work together to give every child a better future and create a better life! # Educate everyone to talk # # Can reading really change fate #

Blue Book of Oriental Beauty Valley in 2023： Beauty market enters raw material bonus period.

(Text/Xie Hongjuan Editor/Ma Yuanyuan) On November 9, 2023 Oriental Beauty Valley International Cosmetics Conference was officially opened. The "Blue Book of Oriental Beauty Valley 2023" (hereinafter referred to as "Blue Book") released at the conference showed that the beauty market entered the raw material bonus period. Most consumers say that China people have a long history of studying herbal raw materials. Compared with other chemical raw materials, herbal raw materials are safer and more suitable for China people’s physique. They can also help farmers help the poor and help the local economy.

Specifically, among herbal raw materials, beauty products containing China-specific ingredients such as Ganoderma lucidum, ginseng, brown algae, and simethine are on the rise.

Take the essence of the small purple bottle of Nature Hall, which has been selling hot recently, as an example. The simethine contained in this product comes from the third class in the world, and grows in the environment with high altitude of 3,355 meters, extremely cold and low oxygen content. It was selected and developed by Galand Group from more than 500 kinds of yeasts after nearly 10 years, and it has magical effects in repairing aging, promoting collagen synthesis and improving dullness.

In order to catch up with the bonus period of raw materials, the China Special Cosmetic Raw Materials Base Alliance of Oriental Beauty Valley was born at the right time, which was unveiled by Chen Jie, Vice Mayor of Shanghai Municipal People’s Government.

It is reported that the alliance was jointly initiated by China Fragrance, Flavor and Cosmetics Industry Association and Oriental Beauty Valley, and jointly established with China characteristic plant raw material planting bases in Yunnan, Anhui, Shandong, Ningxia, Gansu, Sichuan, Xinjiang, Guangxi and other places. Through raw material innovation and Industry-University-Research empowerment, the problems of low technical added value and weak market competitiveness of domestic raw materials were solved. In the future, quality standards related to China’s characteristic plant raw materials will be formulated, and the substitution process of domestic raw materials will be greatly accelerated with "Oriental Meigu Raw Materials" as a booster.

According to public information, Oriental Beauty Valley is known as "the capital of cosmetics industry in China", and at present, it has gathered more than one third of cosmetics enterprises in Shanghai, with an industrial scale of nearly 100 billion yuan, and the total brand value of "Oriental Beauty Valley" has reached 33.878 billion yuan. As one of the international events with the highest specifications and the strongest lineup in the global cosmetics industry, Oriental Beauty Valley International Cosmetics Conference has been successfully held for five times so far.

It should be pointed out that the beauty industry naturally has the ESG characteristics of low pollution, low energy consumption, re-marketing and re-research. With the concept of sustainable consumption taking root in China, Oriental Beauty Valley, together with L ‘Oré al, Shiseido, Estee Lauder, WWD, Galand, Jahwa and many other domestic and foreign cosmetics companies, issued the ESG Joint Proposal of Oriental Beauty Valley, advocating that all enterprises in the cosmetics industry should build together with goals, strategies, plans and effects. Pay attention to environmental protection, be the propagator of ESG concept in fashion industry, fulfill social responsibility, fulfill ESG concept, strengthen corporate governance and be the promoter of ESG concept.

According to the blue book, after the downturn in 2022, the cosmetics market ushered in a new round of rapid growth in 2023. Consumer demand for cosmetics continues to climb. In the first half of this year, the cosmetics industry achieved a year-on-year growth rate of 8.6%, with an average growth rate of 12% in the first three quarters. It is estimated that the total retail sales of cosmetics in the whole year will exceed 500 billion yuan. From the perspective of channel changes, Tmall has declined as the main position of cosmetics, while Tik Tok still maintains rapid growth.

From the breakdown of cosmetics, the market share of personal care products has increased, while the market share of perfume and cosmetics is basically the same. Market growth is mainly driven by the increase of unit price and the increase of single purchase volume. Capital tends to be cautious about investing in cosmetics track, but it still has high investment expectation and enthusiasm for technology and biological skin care track. Cosmetics have gradually entered the era of hard power competition, and technology brands have more say.

On the consumer side, the survey results show that consumers are willing to pay for products that can significantly improve their life quality and get higher happiness. Therefore, consumers tend to pay extra premium for high-quality products, among which post-80s and post-90s are the main consumer groups.

It is worth noting that due to the uncertain growth in the future, consumers have taken a more rigorous look at their own consumption needs, their consumption behavior has become more rational and objective, and the expenditure on impulse consumption is decreasing.

Behaviorally, consumers’ purchase intention is mostly caused by new functional demands or the exhaustion of old things, and the possibility of accidental purchase behavior is low. Before making a real consumption behavior, consumers also began to pay close attention to the practicality of products, compare prices, and make a strategy to determine whether there is a real purchase demand.

Li Xiang, senior director and chief business analyst of CBN, pointed out that at present, the domestic cosmetics industry is characterized by the rebound of market demand, obvious channel differentiation, and the rise of domestic brands’ "technology trend". The "self-satisfaction consumption era" has come, and the beauty raw materials are riding the wind, and beauty, technology and art are constantly blending.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

The content of making beauty cosmetics is too ＂rolled＂. Can MCN May beauty cosmetics break through by specialization？

Interface journalist | She Xiaochen

Interface news editor |

In the wave of content industry moving from graphic era to short video, May Beauty belongs to one of the content organizations with earlier transformation.

This company, which specializes in the field of beauty and fashion, was formerly known as Guangzhou Qingzhi Fashion Culture and engaged in fashion WeChat official account business. In 2018, short videos and live broadcasts rose one after another, and the founder of May Beauty also felt the decline of WeChat official account’s increment in May.

According to the data released by China Network Audiovisual Program Service Association, in 2018, the market size of the video content industry reached 187.13 billion yuan, of which the short video market soared by 744.7% from 5.53 billion yuan in 2017 to 46.71 billion yuan.

Let the beauty fashion editor transform and shoot videos, which became the starting point of the beauty transformation incubation blogger in May. When the beauty MCN business was launched in 2018, the company implemented "internal transfer". The editor-in-chief and editor of Fashion WeChat official account were the first to transform into beauty makeup directors, and some beauty editors made short videos.

Tianyancha information shows that in 2019, in May, beauty cosmetics won the tens of millions of Pre-A rounds of financing from Xintu Capital; In 2021, in May, beauty cosmetics completed tens of millions of A rounds of financing, and the investor was Woyong Fund.

Different from the strategy of many organizations competing for "expansion", May Beauty has always focused on beauty categories. In a recent interview with Interface News, the co-founders of May Beauty told Interface News that one of the reasons is related to the founders’ thinking. They think this is where the company is good at, and the content team of May Beauty is also more professional in beauty. From the perspective of commercial realization, the beauty track is relatively stable.

In the content market, beauty brands are indeed the "big investors" of various platforms. Taking Tik Tok as an example, the massive arithmetic statistics of ByteDance’s platform show that in 2022, the year-on-year growth rate of search and live broadcast in Tik Tok’s beauty industry both exceeded 50%, and the average monthly broadcast volume of short videos exceeded 100 billion.

This also gives similar companies such as May Beauty a relatively stable opportunity, but the competition is more intense.

Gao Gao summed up the "volume" of the beauty track in the past year from three dimensions: First, there are more and more high-quality beauty bloggers and professional peers, and they are all expanding their platforms. Second, the platform has entered the stock market, and various accounts have begun to grab traffic. Third, it stems from the improvement of brand demand. "In the past few years, many brands may mainly focus on communication effects. Now they hope to have both communication effects and good ROI, and the requirements are more diverse." Say it high.

In this context, May Beauty began to lay out matrix accounts to meet the different needs of different customers. In May, 2019, beauty cosmetics rose rapidly on the content platform, but by the second half of the year, the team obviously felt that the traffic was getting thinner and thinner, which prompted the company to start thinking about its own advantages and differences. Making a professional matrix is the path explored by May Beauty.

When incubating bloggers, the screening criteria for beauty in May are that bloggers have professional knowledge. For example, the blogger "Li Xuechang" who was incubated in May became a professional "classified" blogger after graduating from college. For the brand, the advantage of professional bloggers is that they can create content with the brand. At the same time, both bloggers and fans can give feedback and suggestions to the brand’s new products. In 2020, May Beauty established a brand protection "mixed story", and many bloggers participated deeply in the process of product development and listing.

With the expansion of the company, there are more than 60 self-incubation beauty bloggers in May Beauty, and the matrix accounts formed include fashion grass planting, professional composition party, professional makeup education number, skin care number, student party and fragrance number, which are distributed in Tik Tok, Xiaohongshu and Aauto Quicker.

Incubating multiple accounts on different platforms means that the company should update its business with the fastest speed to adapt to the changes in the huge market. Gao Gao told the interface news that in May this year, beauty cosmetics will increase investment in live broadcast, and will sign contracts and incubate more professional bloggers.

19 dynamic pictures, after learning the basic movements of badminton.

In order to make novice friends understand badminton movements more comprehensively and vividly, the following 19 dynamic pictures of badminton will give you a more vivid feeling. Novices remember to collect!

1, forehand serve high ball

2. Backhand serve

3, the backcourt forehand high ball (basic action)

4. Diagonal hook in front of the net

5. Ball rubbing technique in front of the net

6. Take care of it

7, exhibition rub

8. Backhand save technique in front of the net

9. Close-net save the ball

10. Forehand push in front of the net

11. Drop ball

12. Hanging the ball overhead in the backcourt

13, forehand backcourt batting footwork

14. Jump and kill

15, backcourt two-step take-off footwork

16. Forehand Ball Picking Technique

17, backhand force

18. The midfield forehand catches the diagonal corner.

19. The backhand in midfield catches the diagonal corner of the hook.

In all the above movements, the pace is very important, so learning the pace is very important for playing badminton. Learn more badminton, just pay attention to WeChat WeChat official account: Badminton Teaching.

From the four major reforms of China’s medical system： Can money completely alleviate the conflict between doctors and patients？


guide reading

Big hospitals have kidnapped other hospitals, and all hospitals have to run wild on this system. All doctors are victims or victims.


Source: Yimaitong
Author: Lao Liu, an emergency doctor.
This article is authorized by the author to be published by Yimaitong. Please do not reprint it without authorization.

Yesterday, "The Last Dopamine" WeChat WeChat official account posted an article "Where is the root of the conflict between doctors and patients? ",this is really a cliche. His answer is that there are many reasons for the tension and frequent conflicts between doctors and patients, and they are interactive.The main reason is: money!



There are frequent conflicts and disputes between doctors and patients. How did the doctor-patient relationship evolve?


A few years ago, an article in China Medical Tribune introduced the evolution of the doctor-patient relationship, and the graph of the evolution of the doctor-patient relationship reflected the doctor-patient relationship from ancient times to the present.


Figure 1 Evolution curve of doctor-patient relationship

The medical level in ancient times was very poor, and diagnostic tools and treatment methods were scarce.Doctors mainly care and care for patients.. The doctor-patient relationship is an equal friend relationship, there is no commercial and economic relationship, and the reward is dispensable.


In ancient times, many people died of illness, and most patients and their families were grateful for the help of doctors. If the doctor doesn’t cure the disease in the end, the patient can accept it.


With the development of history, doctors have become a fixed practice, and the development of medicine has improved the diagnostic tools and treatment level. There is an unequal patronage relationship between doctors and patients, and doctors still can’t effectively treat diseases, mainly listening to patients’ needs and prescribing some symptomatic drugs, and patients often pay generous remuneration. At this time, doctors are subordinate and serve patients. Although their status is unequal, the relationship between doctors and patients is still relatively harmonious.


With the gradual improvement of doctors’ status, doctors’ authority is growing, and doctors are increasingly relying on laboratory tests and report forms. Doctors communicate less with patients, which invisibly widens the distance between doctors and patients.The status of doctors is gradually rising, and patients’ right to speak is relatively weak. In such a doctor-patient relationship, the patient is no longer the dominant position, and is completely dominated by the doctors in the hospital, so the contradiction between doctors and patients gradually arises.


An article in the New England Journal summarized the history of medical system reform in China when commenting on the root causes of doctor-patient conflict in China.


Since 1949, China’s medical system has been divided into four stages:


1. the first stage: imitating the national medical system of communist countries (1949~1984)


The government owns and operates all medical institutions, and all employees are government employees.There is no need for medical insurance at this stage, because all medical services are almost free.


At this stage, China’s medical system has made a remarkable achievement, such as the decline of infant mortality and the mass elimination of some infectious diseases.


2. The second stage: the new economic rules were implemented in the medical industry (1984~2003).


China’s medical system began to turn around. The financial support provided by the government to hospitals has dropped sharply, and many health workers have lost their financial subsidies.The government still owns the property rights of hospitals, but it has little intervention in the behavior of medical institutions.In a market system lacking rules, these nominally public hospitals began to act like profit-seeking enterprises. Doctors employed in public hospitals can get a considerable bonus if they make a profit for the hospital.


At this stage, the government only provides medical insurance to some people, and private insurance companies do not exist at all; As a result, most people in China are not covered by medical insurance, which makes the turbulence caused by the experiment of market-oriented medical reform more intense.


By the late 1990s, this market-oriented reform experiment had led to public anger, distrust of hospitals and medical practitioners, and even developed into a widespread violent attack on doctors.In some underdeveloped rural areas, the dissatisfaction caused by looking down on illness has triggered public protests, which has threatened social stability.


3. The third stage: 2003 version of medical reform (2003-2008)


Adopt a medical insurance system (new rural cooperative medical insurance)Slightly subsidize the hospitalization expenses of the rural population to alleviate social protests.. This medical insurance requires hospitalization to be reimbursed, which reflects the fact that hospitalization expenses were expensive at that time and many rural families were poor due to illness.


Policymakers’ minds are all occupied by how to reduce the expensive hospitalization expenses, and they don’t realize that "in order to manage health, treat diseases and control expenses, strengthening primary health care is the key link".


4. The fourth stage: 2008-present


Policymakers have realized that the medical insurance system and hospitals need to undergo major reforms, otherwise social stability will be endangered.This time, the medical reform announced to abandon the experiment of medical reform mainly based on market principles, and promised that by 2020, affordable basic medical services could be provided to all the people.


At the end of the article, some main problems are pointed out. First of all, tertiary hospitals have successfully resisted the latest medical reform. Secondly, there are still a lot of inequalities between poor rural areas and rich areas. Third,To form a high-quality, reliable and professional group of doctors in China, we have to make a hard struggle.. In the past, a great legacy of China’s market-oriented medical reform was that the public generally believed that doctors put their own economic welfare above the interests of patients, and it was not easy to completely reverse this concept.



Can money completely alleviate the conflict between doctors and patients?

Finally, a dopamine said in its article, "If it is free to see a doctor, or only a very small amount of money is needed, I think the relationship between doctors and patients will be eased immediately." Is that really the case?


There are still some people who basically don’t need money to see a doctor. Are they satisfied with medical treatment? The answer is of course no.


Their experience in the environment and process of medical treatment is often very poor. Even if you don’t have to bear the medical expenses yourself, and doctors will not be restricted in medication and examination, you still can’t satisfy patients. If the final outcome of treatment is bad, conflicts will still occur.


Professor Hu Dayi pointed out in an interview that,The root of doctor-patient conflict is the marketization of medical and health care.. He said that after putting the whole medical service on the market, it is impossible for doctors to help patients make behavioral changes except over-treatment. After turning medical service into a complete business model, the contradiction between doctors and patients will certainly become more and more fierce. In the past 30 years, the development of hospitals has been pushed to the market, which has led to the monopoly of medical resources by many giant hospitals. Hospitals rely on making money from patients to increase operating income, buy equipment, build houses and give bonuses.Big hospitals have kidnapped other hospitals, and all hospitals have to run wild on this system. All doctors are victims or victims.


Academician Han Qide pointed out in an interview that the contradiction between doctors and patients is the progress of medicine and society.The improvement of medical effect leads to a great increase in patients’ expectation. When the untreated patients become a minority, it is more likely to produce psychological imbalance.. At the same time, with the development of medical technology, doctors have shifted almost all their energy and attention to technology, and getting along with patients has been put in a secondary position, and the distance between doctors and patients has become larger and larger. The direct consequence of the improvement of modern medical technology is that the cost and price of medical care have greatly increased. The increase of expenses will double the pressure on patients and decrease their satisfaction, which will aggravate the contradiction. He also stressed that doctors are facing life, and in any era, doctors’ moral requirements cannot be lowered, otherwise, combined with information asymmetry, medicine will become very terrible.



Where is the outlet of doctor-patient conflict?

Lao Liu’s mother, as a retired doctor who has undergone free medical care and the first medical reform, recently read some articles on medical reform policies shared by old comrades, and repeatedly pointed out that medical care should be restored to the previous free medical care system for all.She said, no matter which countries are poorer or richer than ours, they can realize free medical care. Why can’t we?


After listening to this, Lao Liu smiled indifferently, not to mention paying medical expenses for all patients, that is, ensuring the normal operation of public medical institutions at all levels, paying reasonable wages and allowances in full by staff, regularly updating and maintaining instruments and equipment, opening medical service institutions in areas lacking medical services and medicines, and ensuring the implementation of other social work such as public health, anti-epidemic work, health care and rehabilitation.The cost that the government needs to bear may be astronomical.If medical insurance is not charged and social security funds are not paid, the medical expenses will be even more alarming. With such a large population in China, how can the state realize huge investment in the health system through taxation? Although I don’t know much about the economy, it’s hard to achieve it by rough thinking.


When I was young, I remember that there might be only one or two antibiotics at that time, which was very cheap. Image examination is film machine and ultrasound examination, and blood examination is also very limited. The quantity of drugs is limited, and many diseases are not treated with drugs. At that time, it was simple and cheap to see a doctor once. Surgery is a direct operation, no endoscope, no robot, and lack of instruments and instruments, and the cost is relatively low.Perhaps free medical care was possible at that time, so it is too difficult to realize the development of medicine today.


Some countries can provide free medical care, or provide the most basic medical security, or build on the basis of high taxes, or the country has less people and more money. Looking back at China’s population of more than one billion and the level of medical development, it seems a bit difficult to go back to the past.


As pointed out in the book Chinese doctor-patient relationship,The conflict between doctors and patients is not only a moral problem, but also an institutional problem. Morality needs long-term construction, and the system can be effective in the short term.To solve the conflict between doctors and patients, the fundamental way out is to eradicate the drawbacks of the medical system and use "restructuring" to incite "change of heart". The book also points out that in a reasonable medical system, the interests of doctors and patients are the same. The lower the cost of patients’ treatment, the less the social medical expenditure, and the more rewards doctors get. In order to eliminate the crisis of trust between doctors and patients from the root, we must reform the medical system of supporting doctors with medicine and supporting doctors with machinery, so that doctors can eat by technology instead of selling medicine.


In recent years, medical reform measures have continued, from the procurement of drugs with quantity and the procurement of high-value consumables in sunshine, and the medical insurance policy has been constantly changing. Is the patient feeling well? Has the practice environment of doctors improved? Has the contradiction between doctors and patients eased? It’s still time to give an answer.


How do you feel after the medical reform?


References: China Medical Tribune Today’s Stomatology, No.171, 03~04 edition.

Editor | Vein

Cover Image Source | vision china

Baseball and Japan

Kondo Daisuke/Wen

Every country has a sport called "national technology". Most citizens like it very much and will show their strength in this project to the world in various ways.

China’s "national skill" is undoubtedly table tennis. Every time I watch the Olympic Table Tennis Competition and the World Table Tennis Championships, the final is probably a showdown between China players. Unfortunately, the players who stopped in the semi-finals and before, many of them immigrated from China to other countries.

In Japan, the word "national skill" means sumo. However, since childhood, none of my friends have been engaged in this sport, and there is no venue near my home where sumo competitions can be held. I have never tried it once, but I only watch professional sumo competitions broadcast by NHK (Japan Broadcasting Association) every two months. Therefore, in essence, sumo is not a national sport of Japan.

So, what is Japan’s real national skill? The answer is baseball.

Baseball is the most familiar sport in Japan, and it is also a sport that every Japanese has experienced personally in his childhood. In the baseball game of Tokyo Olympic Games held last year, Japan won the gold medal. Shohei Ohtani, a Japanese player known as "once-in-a-century baseball genius", shines in the American professional baseball league.

As we all know, the birthplace of baseball is America. In 1845, Alexander Joycartwright Jr., the founder of Manhattan Fire Department in new york, invented a sport called Baseball, which was used to strengthen the unity among firefighters and solve the problem of insufficient exercise. During the exercise, two groups (9 people in each group) take turns to play the offensive and defensive sides.

The pitcher on the defensive side throws the ball, and the batter on the offensive side swings the stick to hit the ball. Players from other defenders have to catch the flying ball. After hitting the ball, the batter will run through the first base, the second base and the third base one by one in a counterclockwise order on the diamond-shaped court, and finally run back to home plate to get 1 point. Or the batter hits the ball out of the field, that is, hits the ball into the audience. This is called a "home run", and the batter’s first team can also score. According to the original rules, as long as a team scores 21 points, the game is over. However, it was changed to 9 attacks by each team, and the game was over.

Because it is very interesting, baseball, a brand-new sport, soon got rave reviews. On June 19th, 1846, the New York Fire Department held its first match with another team in this city. Later, this day became the "baseball memorial day" in the United States. During the American Civil War (1861-1865), baseball, a sport that originated in the north, gradually spread to the south. In 1868, after the war, the first professional baseball team was established in the United States. In 1971, the American Major League Baseball was founded, and each team regularly launched a fierce "killing".

In 1868, the Meiji Restoration took place in Japan, and the samurai society that lasted for nearly 700 years ended abruptly, and Japan officially entered the era of "civilization and civilization". In line with the idea that "if you want to create a civilized society like Europe and America, you must open European-American universities", Japan opened the "Kaicheng School" in the same year, which is now the University of Tokyo.

In 1871, HoraceWilson, an American, entered this school to teach English. The next year, in 1872, he brought baseball to the campus. Therefore, this year happens to be the 150th year since baseball was introduced to Japan.

A few days ago, I went to the Baseball Hall Museum in Tokyo’s Houyuan Park. It shows people in detail the 150-year baseball history of Japan since 1872.

The exhibits include a copy of the baseball rule book written by Alexander Joycartwright Jr. While reading the above words, a humorous picture of the early days of baseball emerged in my mind. For example, the first rule is: "Everyone should be present on time". This is probably because the players are late, and Alexander Joycartwright Jr. is a little impatient to wait.

The popularity of baseball in Japan began with its popularity among Japanese students. In 1903, Waseda University and Keio University held the first baseball match. Since 1925, six famous universities in Tokyo (Waseda, Keio, Meiji, Hosei, Rikkyo and Tokyo) have held baseball leagues. Watching these college students play baseball became the greatest pleasure of Tokyo people at that time.

The upsurge of Japanese high school baseball began with the National Middle School Baseball Competition held in Osaka in 1915. This event is so popular that schools all over Japan have set up baseball teams. Since 1924, the venue has been changed to Koshien Stadium in the suburb of Osaka.

Speaking of "Koshien", more than 4,000 high school baseball teams from all over Japan compete for the championship every spring and summer. NHK will also broadcast all the games live. During this period, "Koshien Baseball" was the king of topics in Japan.

The first professional baseball team in Japan was the Tokyo baseball team (now the Yomiuri Giants), which was founded in 1934 and belonged to the Tokyo Baseball Club of Japan. Two years later, in 1936, seven teams, including the Tokyo baseball team, got together to create the Japan Professional Baseball League.

Subsequently, the upsurge of "building a baseball stadium in Tokyo" was unprecedented. It coincided with the relocation of the army artillery factory in Tokyo to Kyushu. By 1937, a backyard stadium with a capacity of 30,000 spectators had sprung up on the original site of the factory. The "Post Paradise" in the name of the stadium is taken from the famous sentence written by Fan Zhongyan in the Northern Song Dynasty, "Worry about the world first, and enjoy the world afterwards".

Half a century later, in 1987, Houyuan Stadium was demolished due to aging. In 1988, the first all-weather roof-type stadium in Japan, Tokyo DOME (commonly known as Tokyo Dome), was completed and put into use next to Yuanhou Paradise Stadium. With the blessing of 225 white double curtains, this stadium has become a new attraction in Tokyo.

Today, the Japanese professional baseball league, in which 12 teams participate, still has overwhelming popularity. Every year, each team plays 143 games. No matter what age Japanese teenagers are, they all dream of becoming a professional baseball player. Japan’s most athletic young people have become professional baseball players. They get a huge annual salary at a young age and tie the knot with young women such as actresses, models or TV anchors.

In the last exhibition area of the museum, the names of 212 famous players who entered the Japanese baseball hall are impressively displayed. These people are well-known celebrities in Japan.

In the Baseball Hall Museum, located underground in Tokyo DOME, I reviewed the 150-year history of Japanese baseball. Finally, I can’t help but have a question: Japan still has a large number of modern imported sports such as football, basketball, volleyball and tennis. Among them, why is only baseball so popular?

At the end of the visit, it suddenly dawned on me. Isn’t it because baseball conforms to the temperament of Japanese who like to think carefully? The pace of football and basketball is so fast that the audience has no time to "think". In the baseball game, there are 18 players in the two teams, of which one pitcher moves. The batter will only wave the bat when his favorite ball comes, the other eight defenders will only run to catch the ball when the ball comes, and the eight players of the attacking side have been sitting on the bench to rest. Therefore, in the eyes of the audience, they can think slowly like pitchers, batters and coaches. If you were a pitcher, what kind of ball would you throw; If you are the coach of the attacking side, what tactics will you arrange for the players to attack … This kind of thinking will make the Japanese feel endless fun.

However, in Asia, baseball is only popular in Japan, South Korea and Taiwan Province, China. In Europe, the Middle East, Africa, South America and other places, baseball is almost neglected. Perhaps the reason why baseball can’t be popularized all over the world is that as a sport, its overall rhythm is too slow.

What are the advantages and disadvantages of playing badminton？

As we know, life lies in exercise. For the human body, if you exercise properly, you can often improve your resistance. And when the human body’s physique gets better. The stronger the resistance, the less diseases there will be. At this time, people can choose a variety of sports methods. Playing badminton is a very popular method. Can improve people’s physique. So what are the advantages and disadvantages of playing badminton?

As we know, badminton is an indoor and outdoor sport. According to the number of participants, it can be divided into singles and doubles. Badminton doesn’t require a player’s physique very high, but it pays attention to endurance. The most suitable badminton racket generally consists of a racket head, a racket shaft, a racket handle and a joint between the racket frame and the racket shaft. The length of a racket is no more than 68 cm, in which the length of the handle and the shaft of the racket is no more than 41 cm, the length of the racket frame is 28 cm, and the width is 23 cm. With the development of science and technology, the development of the racket is developing in the direction of lighter weight, harder racket frame and better racket shaft elasticity. Suitable for oriental development.

Modern badminton originated in England. In 1873, there was a duke named Beaufort in Birmingham, Glasgow, England, who held a garden party in his territory. Several retired officers who came back from India introduced a game of hitting shuttlecock back and forth with a racket across the net, which aroused great interest. Because this activity is very interesting, it quickly became popular in the social arena of the upper class. "Badminton" became the name of English badminton. In 1893, 14 British badminton clubs formed the Badminton Association, the predecessor of the All England Open. Since 1992, badminton has become an official event of the Olympic Games.

There are many benefits of playing badminton, among which I have summarized the most basic points: 1. You can lose weight; 2. You can be cheerful; 3. You can cultivate the spirit of obeying the law; 4. You can master the correct sports skills; 5. You can cultivate team spirit while building up your self-confidence; 6. You can cultivate an aboveboard style; 7. You can feel the sense of success and failure.

Disadvantages: 1. Physical exercise is not balanced. Badminton focuses on the exercise on the right side of the body. During this time, it is obvious that the right arm, right leg and right chest are stout, but the left side has not changed much.

Although feathering is effective, it also has disadvantages. The disadvantage of this sport is its high relative consumption. Many people choose to play basketball and football before exercise. There is also swimming, but the money spent on these consumer items in the museum is actually not as "luxury" as badminton. Badminton is not only the cost of the arena, but also the cost of the racket and badminton.

Copyright statement: the picture and text are irrelevant, and this article is reproduced for the purpose of transmitting more information. If the source is marked incorrectly or infringes on your legitimate rights and interests, please contact this website with the ownership certificate, and we will correct and delete it in time. Thank you.

2022 High-end Beauty Market Trends Resume： How to Grasp New Groups and New Categories with Both Hands？ (I)

During the Double Eleven this year, beauty care has achieved remarkable results. Now more and more young people begin to pay attention to their own image and are willing to spend time and money on their faces, which also gives us great opportunities in the beauty market. The author also used the data to re-list the trend of the beauty market for us. Let’s take a look.

In the economic downturn, "lipstick effect" is one of the most frequently mentioned keywords.

The lipstick effect is still in effect in China. According to BCG&TMI data, the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years. Although there has been a slight correction of 2% this year, it is almost harmless compared with other consumer tracks that have been hit hard.

In the past Double Eleven period, the star map data showed that the GMV of beauty care reached 82.2 billion, accounting for 8% of all categories, which was also consistent with the ranking in 2021/2020.

In the high-end beauty market, the status of international brands may be hard to shake for a long time. Looking at the top ten brands of Tmall’s double eleven beauty category turnover this year, only Polaiya and Winona, domestic brands, squeezed into the fifth and sixth places on the list. According to Euromonitor data, since 2019, the top three positions of high-end cosmetics market share have been firmly controlled by L ‘Oreal, Estee Lauder and LVMH. In 2021, the market share of the above brands reached 18.4%, 14.4% and 8.8% respectively.

However, the noteworthy change is that during the Double Eleven this year, most of the growth rate of international beauty brands GMV turned negative, while domestic beauty brands still maintained strong growth.

According to the magic mirror data, during the Double Eleven in 2022, the domestic beauty brand GMV reached 5.678 billion, which was only 1/3-1/4 of that of foreign brands (20.961 billion), but the domestic and foreign brands GMV of TOP50 increased by 49% and -2% respectively, continuing the trend of 618.

When domestic brands are constantly attacking the high-end market, the consumer/category structure of the beauty market is also changing rapidly: after 00, they begin to enter the workplace, their income is not high, and their ability to screen information is stronger; After years of market education, the demand of essence, cream, sunscreen lotion, pre-makeup lotion/toner and other sub-categories is steady, and new potential categories such as body lotion and high-end perfume are eager to compete for consumers’ attention.

How can brands capture the above trends and reach new beauty consumers with more innovative means? Recently, Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG) jointly released the Insight Report on Digital Trend of High-end Beauty Market in China, and the community marketing institute picked out the dry goods to share with readers.

What is the high-end beauty market? How expensive can a product be considered high-end?

One division and reference standard given in the report is to divide the beauty market into high-end skin care, high-end makeup and high-end perfume:

  • High-end perfume must surpass 500 yuan;
  • In the high-end skin care sector, the price of essence/cream/eye cream products (with significant repair effect) exceeds 500-750 yuan, and the price of lotion/makeup remover/facial cleanser/mask/sunscreen/body lotion (for daily care) exceeds 200-300 yuan;
  • In the high-end makeup sector, (whole face makeup) foundation/pre-makeup cream/primer/loose powder exceeds 350 yuan, (partial makeup) concealer/highlight or blush/eye shadow eyeliner mascara/eyebrow pencil exceeds 200-250 yuan, and (lip makeup) lipstick/lipstick exceeds 250 yuan.

Based on the statistics of the above categories, it is found that the high-end beauty market in China dropped slightly by 2% in 2022, mainly due to the decrease in quantity, but the purchase grade and price of products did not fluctuate obviously. Among them, the user penetration rate of high-end skin care, high-end make-up and high-end perfume reached 90%, 50% and 20% respectively. The number of high-end make-up consumers declined slightly, and the high-end perfume showed a trend of decreasing volume and increasing price.

The reason for the above trend is that the epidemic has weakened the purchasing power of a very small number of consumers under the age of 25, and their consumption in 2022 accounted for 17%, a decrease of 4 percentage points compared with last year; Secondly, light consumers are restraining their consumption, which means that customers who spend less than 3,000 yuan a year on skin care products/less than 1,500 yuan on cosmetics/less than 1,500 yuan on perfume have dropped 9%-11% on high-end beauty cosmetics. But heavy consumers of high-end beauty cosmetics (perfume costs more than 6000 yuan a year) also prefer to buy high-end perfume.

So, who is the new addition to the high-end beauty market? Male, young and sinking market are three key words that can be refined. Compared with the old and new markets in the past year, the proportion of men has increased from 16% to 20%, the number of customers under 25 has increased from 20% to 26%, and the number of third-tier and below cities has increased rapidly from 27% to 39%.

Or the awareness of image management is improving, or they are inspired by KOL/ family and friends, or they have received perfume gifts … The entry trajectory of these new customers can be summarized as follows: at first, they began to understand high-end skin care products such as facial cleanser, essence and toner, and gradually cut into high-end beauty fields such as lipstick and makeup lotion, and at the same time, they have a strong interest in body lotion, sunscreen, perfume and other emerging categories, and they are more willing to learn/share/try new products based on social platforms.

For the high-end beauty market in the future, after 00, the male customer base will gradually grow into a market force that cannot be underestimated, and the rise of new people will also bring opportunities for subdividing categories. Although there has been no obvious change in the purchase channels in the past year, online consumer contacts also require more three-dimensional, which should be further matched with offline experience.

First of all, consumers have relatively different functions and emotional demands for different categories.

  • For high-end skin care products, the functional factors that consumers are most concerned about are natural ingredients, safety and non-allergy. When considering emotional factors, in addition to the brand being trustworthy, experiencing well and pleasing themselves, consumers attach great importance to the cost performance of the products.
  • For high-end cosmetics, consumers are also most concerned about ingredients, brand trust and cost performance, but "durability is good", "whether it conforms to the trend of popular makeup" and "whether it can express personality" are also unique reference indicators of this category;
  • For high-end perfumes, consumers will pay attention to the time of fragrance retention, and also consider the balance between fashion trends and expression of personality, but self-satisfaction is a relatively unique indicator. "First of all, you should feel good and comfortable."

Such category characteristics also form different market styles, and high-end skin care products emphasize professionalism and cost performance; The audience loyalty of high-end makeup is low, and it is more necessary to seize the market sentiment to make fashion and explosion, and to be cost-effective; High-end perfume emphasizes the recognition of brand spirit and emotional connection, so that consumers can please themselves.

Specifically, looking at the subdivided categories, there is also a more differentiated retention grip.

In the high-end skin care market, the fastest growth of consumption in the past year is in three categories:

  1. The first category is the first choice of high-end skin care products for beginners, including toner, facial essence, cream/lotion and eye essence, because they are also the core categories that distinguish brand assets, and the demand is steady. The factors that consumers most agree with are natural safety and no allergy (68%), texture and skin feeling (51%) and good brand reputation (41%);
  2. The second category is a new potential category that appears with the growth of skin care knowledge, sunscreen products. This category is also promoted by brand and talent education, and the market demand is constantly strong. The market penetration rate (mainly the willingness to pay) and product strength still have room for improvement. What consumers most agree with is that the ingredients are naturally safe and non-allergic (40%) and the sunscreen effect is good (30%);
  3. The third category is the new latent category, body milk, which appears from head to toe with the exquisite makeup/home attention. Because this category is mainly driven by self-esteem and new lifestyle, it needs a good reputation (29%).

Generally speaking, due to the outstanding functional attributes of high-end skin care products, the premium ability is significantly higher than that of high-end cosmetics, and there are many core categories with stable demand, and it is necessary to narrow the distance with consumers in all directions through discounts/sample trials/brand services (such as Spa appointment, product use teaching, online skin diagnosis, etc.).

In the high-end make-up market, the categories with the fastest growth in sales in the past year include two categories:

  1. The first category is a new category driven by new makeup methods (mask makeup/eye makeup), including eye shadow/eyeliner and eyebrow products. Consumers in this category most agree with whether the products conform to the fashion trend (32%), novelty (23%) and limited quantity (22%).
  2. The second category is the category driven by advanced makeup knowledge, such as pre-makeup milk/primer, loose powder and concealer; Consumers not only care about the ingredients of this category (34%), but also pay special attention to professionalism (29%) and novelty (15%);
  3. In addition, lipstick and foundation are still the pillar categories of makeup (over 60%), and consumers are most concerned about ingredients (35%), which do not smudge/touch cups/float powder (21%) and have good durability (18%).

Generally speaking, consumers’ emotional demands for high-end cosmetics are stronger, so their decision-making is faster. Whether the brand can shorten the consumer’s consumption link from planting grass to placing orders by means of a series of marketing combination punches, such as star advertisements, product stories, product trials, discounts and exquisite packaging, is the key to efficient transformation, among which star advertisements have the most remarkable driving effect.

In the high-end perfume market, in the past year, more consumers used perfume for private parties/dates (73%) and business/office (57%). Flower and fruit notes, exotic notes, wood notes, green leaves notes and aquatic notes are the most mainstream fragrance types, but their preferences are different in different scenes.

For example, exotic fragrance and floral fragrance that can express special emotions at private parties are more popular; In the business scene, the more moderate woody notes are very popular; When outdoors or at home, except for the flowers and fruits, almost all other fragrance types can be tied.

Perfume itself is an emotional commodity, and the market cultivation of high-end perfume is at an early stage. Evaluating the success of a high-end perfume depends more on whether the brand can make consumers feel longing and psychological ripples for love and even more beautiful stories after putting out some product value points such as niche unique fragrance, exquisite and attractive packaging and well-connected brand stories.

In the past year, the categories with strong growth in the high-end beauty market showed the following characteristics:

  • Consumers’ knowledge of skin care/makeup is more advanced, and they show stronger demand for products such as sunscreen/pre-makeup milk/foundation; The body management pursued by consumers is further subdivided, and the skin care/makeup is fully refined, which has a clearer aesthetic appeal for eyes/eyebrows/whole body skin;
  • With the advancement of existing customers, "after 00, men, sinking market" also constitutes a new army of high-end beauty consumers, who either cut into high-end makeup from high-end skin care, or were given new varieties of grass in human gifts …

Expensive price is not equal to high-end, so is the high-end beauty market. High-end skin care products, high-end cosmetics and high-end perfumes also have very different strategies in order to fill the lining of their products and make consumers feel value for money.

High-end skin care products have outstanding functional attributes, and it is more necessary for consumers to experience and try the products at low cost through professionalism (such as ingredients, technology and patents) and cost performance; As a more emotional category, high-end cosmetics need to explore new explosions with stability, and high-end perfumes need to tell a three-dimensional moving product and brand story …

What are the experience of establishing contacts for different categories? What are the decision-making characteristics of the new customer base? How to optimize the reach of new customers? How to consider the cooperation of online and offline contacts? The above questions will be presented in the next article.

Source WeChat official account: Community Marketing Research Institute (ID: community _ marketing), insight into community consumption.

This article is authorized by Cooperative Media @ Community Marketing Research Institute, where everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

When I visited Watsons, I saw these three kinds of beauty products. I suggest to store more, which is not expensive but really easy to use.

Text: Nicole

Hi, it’s Nicole. Are you ready to be beautiful together?

Shopping should be the favorite thing for all girls. The dazzling shopping experience can’t be realized online, and Watsons is one of my favorite places to visit.

But every time I went, I was fooled by my sister, all kinds of strange brands I had never heard of, and then I bought them home with a hot head, only to find that they were all series of "intestinal regrets".

Therefore, after visiting Watsons for so long, the book of perfect lightning protection is definitely-buy big-name goods! Summarized the three beauty products that I bought back indefinitely in these years, and now share them with you ~

If you have dry skin, you almost always keep vaseline crystal jelly at home. When your skin feels dry, after applying body lotion, you can double the moisturizing effect in the dry place.

Vaseline,It will not be absorbed by the skin., just on the skin surface.Form a protective film, so that the moisture of the skin will not be easily evaporated, and it is insoluble in water and can be attached to the skin for a long time, so it hasGood moisturizing effect, very suitable for dry skin.

It is also called "universal cream", which can soften cutin, remove makeup first aid, remove neckline and polish shoes for bags. One bottle is multi-purpose and cost-effective.

As a sensitive muscle star, I am most afraid of changing seasons. It’s just spring and summer, and my whole face is stinging, and it will be red and peeling. I don’t dare to use skin care products casually, and I am allergic when I use them. I have relied on this Watson’s cream for years.

Its biggest highlight is that the texture is refreshing and not greasy, which is super suitable for large oil skins that love oil in summer. The taste is also very good, and you won’t feel bored when you get up the next day after you put it on at night.

As a "cosmeceutical" series under Ji Fanting, South Korea, Aikewei is specially developed for sensitive muscles, and has a strong ability to soothe and repair skin. It has been rated as the most suitable skin care product for Asians, and has also won two international beauty awards.

A casual search on the internet is full of praise.

It is also a treasure cream for many female stars with sensitive muscles in the entertainment circle. Viann, a military wife, recently participated in "Elder Sister Riding the Wind and Waves" and turned red again. Her short hair style and white and translucent skin make people praise her for her negative growth, but in fact, Viann can be a real sensitive muscle.

Her treasure cream is this Ai Kewei N4, and she has given it to fans more than once (although she doesn’t even know the name …)

Anita Yuen, who always dislikes makeup and loves plain face, also tried this cream in Amway when she was praised by Zhang Ziyi for her good condition.

Li Jiaqi also recommended this first-aid soothing N4 cream in the live broadcast room, which set a record of selling 20,000 bottles in one second.

I used to have a little peeling on my nose when I changed seasons in spring and summer, and my cheeks turned a little red, and my face felt rough. But after using a bottle of cream, my whole face became slippery, and the face on the cream was very moist, which can be used all year round.

After my best friend was taken by Amway, the whole skin became moist and full, like a water needle, even the original yellow gas was removed, and the skin condition changed to 18 years old.

The main advantage is to save water! Save water! Save water!It is different from many cotton pads on the market in that it gives people a feeling that it is not of that cotton type, and it is somewhat similar to the texture of a sponge.There will be some air holes on the surface, which looks dry and rough.

But as soon as you touch the lotion, it will moisturize instantly, and as long as it is half of the normal amount of lotion, it is very water-saving, and it is invincible for applying face or something.

One piece inside can be divided into two pieces for use, and it belongs to the upper-middle level in terms of the feeling of use and the texture of cotton pad. As a Cosme award-winning makeup champion, everyone who has used it will fall in love with it.

Moreover, it is safer to use by adding some messy additives such as fluorescent agents, and sisters with sensitive muscles don’t have to worry.

You can apply a mask or make-up water, in which the wavy radian design is especially aimed at the eye, lip and decree lines, and it really fits well ~

Well, the above are several items recommended by Xiaobian about the good things in Watsons today. I wonder if there are any good recommendations and opinions that you are using or have? Welcome to leave a message at the bottom of the comments to discuss with you ~

Want more beautiful skills and beautiful clothes to share, don’t forget to "pay attention"! If you are confused, you can write privately. Welcome to leave a message for discussion. Let’s be beautiful together!

The picture comes from the internet. If there is any infringement, please contact me to delete it. Thank you!